Our Speakers at ENGAGE 2014:
Tony Weisman | CEO | DigitasLBi North America
Amanda Richman | President, Investment & Activation |Starcom
Troy Young | President |Hearst Digital Media
Michal Pasternak | Chief Experience Officer | HUGE
Megan Liberman | Editor in Chief | Yahoo! News
Derek Murphy | General Manager | USA TODAY
Dirk Barnett | Creative Director | The New Republic
Philippe von Borries | Co-founder and CEO | Refinery29
Ellie Hirschhorn | Chief Digital Officer | Simon and Schuster
Evan Ratliff | Co-Founder and Editor-in-Chief | Atavist
Drew Bartkiewicz | Co-Founder and CEO | lettrs
Jeff Newton | Associate Producer | 60 Minutes
Matt Semel | Director, Producer and Founder | Cowboy Bear Ninja and 10ton
You have a really, really challenging job.
Whether you are a publisher, at a tech company or on the brand side, you know that adept digital storytelling is key to successfully creating an organic community. But, in terms of technology and trends, today is radically different than just one year ago—and tomorrow will be nothing like today. How do you keep up with what works?
ENGAGE. What works, why and how.
ENGAGE is a one-day event with a carefully selected group of experts, visionaries and leaders to talk about current trends in digital storytelling—and what new developments to look forward to. With a special focus on content creation, we’ll look at innovative ways to fine-tune storytelling across different fields. We’ll examine the role of current and emerging technology. Ultimately, we’ll help you drive and create amazing content for your audience and brand.
What’s in it for you?
- Learn from successful storytellers: What worked for their brands and why
- Storytelling through content and platforms: What’s new and what should change in 2014
- Selling native advertising via narratives: What the hottest publishers are doing
- Moving beyond convention: Why you need to take a leap
- Content and commerce: What’s new, what’s on the horizon and how can stories drive ROI
- Video: How to use this medium to reach your target audience
- Storytelling through breaking news/real time news: Pitfalls and opportunities
- Creative as a narrative in publishing
Is that all? Nope.
We’ll explore the trends that are paying off now, such as…
Keeping it emotional
To stand out today, you need a strong emotional insight that resonates—cut-and-dry facts don’t work anymore. The year’s most successful brands all used deep emotional insights to tell their stories. How do you mine for that insight?
Keeping it risky
People love brands that take risks. How do you create risk that pays off?
We’ll tap in to what’s going on in the industry, such as new platforms and changes to existing ones that affect your business.
See you at the cool kids’ table.
Reserve now for ENGAGE, and we’ll save your seat for the one conference digital content creators and client-facing teams can’t miss. It’s an in-depth, updated look at digital storytelling, from connected devices to retail to editorial and creative content–and a networking opportunity you won’t get anywhere else without stalking our guest speakers. For speaking and sponsorship opportunities, please contact Doreen Naor at email@example.com.