Location: Crosby Street Hotel, New York, NY
Date: September 24, 2014
Time: TBA
Cocktail Reception To Follow

 

 

 

 

REGISTER NOW.

VIEW AGENDA HERE.

Last Year’s Heavy Hitters at DGB.

Tonya Lewis Lee, Founder & Editor-in-Chief, Healthy You Now
Jeffrey Hollender, Founder of Hollender Sustainable Brands, Co-Founder & Former CEO of Seventh Generation Inc
Sheena Wright, President & CEO of United Way
Jeremy Heimans, Co-Founder and CEO of Purpose
Andrew Essex, Co-Founder and Vice Chairman of Droga5
Jo Confino, Executive Editor of the Guardian
Peter Twyman, CEO of Keep a Child Alive
Jennifer Krupey, SVP Strategist, GMMB
Lee Hirsch, Documentary Filmmaker
Christine Church, Director of Marketing at The National Campaign to Prevent Teen and Unplanned Pregnancy
Joel R. Johnson, SVP Account Planning, GMMB
Gary Bagley, Executive Director of New York Cares
James Windon, Head of Revenue, Causes.com
Aman Singh, Editorial Director, CSRwire.com
Linn Parrish, Vice President of Public Relations, Panera Bread
John C. Havens, Founder of the H(app)athon Project
Morra Aarons-Mele, Founder of Women Online and The Mission List
Lisa Hyman, Partner and SVP at LeadDog Marketing
Christopher Gebhardt, GM and Exec VP of TakePart, Digital Arm of Participant Media
Jorge Luis Fontanez, VP & Marketing Manager, Chase Community Giving
Paull Young, Director of Digital at charity: water

Last Year’s Speakers. New Speakers TBA:

Jeremy Heimans, CEO and Founder of Purpose
Andrew Essex, Vice Chairman, Droga5
Sheena Wright, President and CEO of United Way New York City
Jeffrey Hollender, Founder Hollender Sustainable Brands & Co-Founder Seventh Generation Inc.
Lee Hirsch, Documentary Filmmaker
Tonya Lewis Lee, Founder & Editor-in-Chief, Healthy You Now
Gary Bagley, Executive Director of New York Cares
Peter Twyman, CEO of Keep a Child Alive
Christine Church, Director of Marketing, The National Campaign To Prevent Teen and Unplanned Pregnancy (Bedsider Campaign)
Jo Confino, Executive Editor, The Guardian
Joel R. Johnson, SVP Account Planning at GMMB
Jennifer Krupey, SVP Strategist at GMMB
Jorge Luis Fontanez, VP & Marketing Manager, Chase Community Giving
James Windon, Vice President of Revenue, Causes
Linn Parrish, Vice President of Public Relations, Panera Bread
John C. Havens, Founder of The H(app)athon Project
Morra Aarons-Mele, Founder and CEO of Women Online and The Mission List
Christopher Gebhardt, GM and EVP of TakePart / Digital Arm of Participant Media
Paull Young, Director of Digital at charity: water
Aman Singh, Editorial Director, CSRwire
Lisa Hyman, SVP Integrated Marketing, Lead Dog Marketing

Our advisory board:

Jeremy Heimans, CEO and Founder of Purpose
David Eastman, CEO of JWT North America
David Shulman, CEO of Organic
Joel Johnson, SVP, Director of Account Planning at GMMB
Morgan Spurlock, Filmmaker

Thought leaders in social innovation and entrepreneurship: an invitation-only conference

How do you tackle social issues more effectively, and stand out for what you stand for, in today’s cause-cluttered world?

We’re tapping into the best social entrepreneurs and marketers in the worlds of technology, marketing, advertising and digital for answers that raise the bar on impact marketing. Don’t miss this special one-day conference in New York City. It’s a rare opportunity for brands, non-profits, foundations and marketers to discover some very innovative new ways to solve big social problems, and improve on their current practices. We’re bringing in the game-changers and rule-breakers who are right now doing the most revolutionary work in the space.

Why are we focusing on doing good better? Frankly, many of the current ways of doing impact marketing aren’t having much of an impact. They’re not good enough, or they’re not taking advantage of the latest technologies and marketing tactics. So brands aren’t benefitting from the increased market share that can come when they’re connected to well-marketed causes, and causes aren’t maximizing their corporate relationships.

Here are just some of the head-scratching questions we’ll do a deeper dive on…

• How do you challenge and improve the current cause marketing model?
• What works well and what needs fixing?
• How can businesses benefit from supporting change—and changemakers benefit from working with business?
• How do you deepen the connection between business strategy and social responsibility?
• Consumers believe it’s not enough to just throw money at an issue–how do you make an authentic contribution?
• What are the new platforms you should be exploring?
• How should your creative team be telling your story now?
• Are you targeting changing behavior and not just persuading?

How To Think Like a Social Entrepreneur

 

 

 

Whether your focus is cause, corporate or agency, Do Good Better is a dynamic day that lets you build stronger cause marketing programs—even co-create new initiatives with new partners…

• See how cause marketing can boost your brand’s share.
• Discover marketing-driven solutions to social issues.
• Find out which corporations and non-profits are breaking new ground—and how they’re doing it.
• Identify new language for marketing and tech programs that have a social benefit.

 

Who Should Attend?

Changemakers
Ad agency creatives
Marketers
Technologists
PR pros
Storytellers
Innovators
Planners
Social scientists
Non-profit leaders

REGISTER NOW.

Space is limited, so reserve now.

Marketing Partners