This Year’s Heavy Hitters at DGB.

Howard Lenn
Wendy Brennan
Peter Twyman
Christine Church
Topaz Page-Green
Richard Guest
Kathy Delaney
David Shulman

This Year’s Speakers:

  • Peter Twyman, CEO of Keep a Child Alive
  • Christine Church, Director of Marketing at The National Campaign to Prevent Teen and Unplanned Pregnancy
  • Topaz Page-Green, Founder and Executive Director of The Lunchbox Fund
  • Richard Guest, President of Tribal Worldwide
  • Kathy Delaney, Global Chief Creative Officer of Saatchi & Saatchi Wellness
  • David Shulman, CEO of Organic
  • Eric L. Sawyer, Civil Society Partnership Advisor of New York UNAIDS
  • Howard Lenn, Group Creative Director of JWT New York
  • Wendy Brennan, Executive Director of NAMI-NYC Metro
  • Aria Finger, COO of Dosomething.org

More speakers to be announced in the coming weeks!

How do you do good better? One word.

This year’s Do Good Better conference celebrates social entrepreneurs who are having a huge impact on cause marketing by doing one thing. Taking risks. And (okay, let’s be honest) by sometimes crashing and burning. What??? You’re thinking. Failure is an option? Yes.

You can be risky. If you can be resilient.

Risk and resilience. Those two “R” words are the secret of the most successful brands, cities, nonprofits, foundations and change-makers. They take a risky idea, and go with it. But they don’t just hope for the best. If failure looms, they act quickly. They course-correct, change tactics, start again. Net result? Turns out, the big risks carry the big rewards. In this conference, you’ll learn from these resilient risk-takers…

  • How to improve, build on and refine your tactics, to turn them into bigger opportunities
  • How to manage internal conflicts
  • How to win over a critical client, board, or public
  • How to adapt too-safe practices for bigger rewards

Don’t risk missing this.

Join our day of interactive discussions with the people who are taking cause marketing to extraordinary new levels of success. All you need is a reservation. And guts.

Venue:

Scholastic Auditorium,

New York, NY

Date: September 24, 2014

Time: 4-8PM Cocktail Reception To Follow

register now

VIEW AGENDA HERE.

Last Year’s Heavy Hitters at DGB.

  • Jeremy Heimans, CEO and Founder of Purpose
  • Andrew Essex, CEO of Droga5
  • Sheena Wright, President and CEO of United Way New York City
  • Jeffrey Hollender, Founder, Hollender Sustainable Brands & Co-Founder Seventh Generation Inc.
  • Lee Hirsch, Documentary Filmmaker
  • Tonya Lewis Lee, Founder & Editor-in-Chief, Healthy You Now
  • Gary Bagley, Executive Director of New York Cares
  • Peter Twyman, CEO of Keep a Child Alive
  • Christopher Gebhardt, GM and EVP of TakePart / Digital Arm of Participant Media
  • Jo Confino, Executive Editor, The Guardian
  • Christine Church, Director of Marketing, The National Campaign To Prevent Teen and Unplanned Pregnancy (Bedsider Campaign)
  • Joel R. Johnson, SVP Account Planning at GMMB
  • Jennifer Krupey, SVP Strategist at GMMB
  • Jorge Luis Fontanez, VP & Marketing Manager, Chase Community Giving
  • James Windon, Vice President of Revenue, Causes
  • Linn Parrish, Vice President of Public Relations, Panera Bread
  • John C. Havens, Founder of The H(app)athon Project
  • Morra Aarons-Mele, Founder and CEO of Women Online and The Mission List
  • Paull Young, Director of Digital at charity: water
  • Aman Singh, Editorial Director, CSRwire
  • Lisa Hyman, SVP Integrated Marketing, LeadDog Marketing

Our advisory board:

Jeremy Heimans, CEO and Founder of Purpose David Eastman, CEO of JWT North America David Shulman, CEO of Organic Joel Johnson, SVP, Director of Account Planning at GMMB Morgan Spurlock, Filmmaker

 

Here are just some of the head-scratching questions we’ll do a deeper dive on…

• How do you challenge and improve the current cause marketing model? • What works well and what needs fixing? • How can businesses benefit from supporting change—and changemakers benefit from working with business? • How do you deepen the connection between business strategy and social responsibility? • Consumers believe it’s not enough to just throw money at an issue–how do you make an authentic contribution? • What are the new platforms you should be exploring? • How should your creative team be telling your story now? • Are you targeting changing behavior and not just persuading?

How To Think Like a Social Entrepreneur

Whether your focus is cause, corporate or agency, Do Good Better is a dynamic day that lets you build stronger cause marketing programs—even co-create new initiatives with new partners… • See how cause marketing can boost your brand’s share. • Discover marketing-driven solutions to social issues. • Find out which corporations and non-profits are breaking new ground—and how they’re doing it. • Identify new language for marketing and tech programs that have a social benefit.

Who Should Attend?

Changemakers Ad agency creatives Marketers Technologists PR pros Storytellers Innovators Planners Social scientists Non-profit leaders REGISTER NOW. Space is limited, so reserve now.

This Year’s Marketing Partners

RedBar

 

Last Year’s Marketing Partners