Brand, Music, and Artist Partnerships in a Digital Age: Exploring the Impact
Featured Speakers:
- Bruce Mackenzie, General Manager at Green Light Music
- Camille Hackney, SVP Brand Partnerships and Commercial Licensing at Atlantic Records
- John McCarus, SVP Group Director of Content at Digitas
- Jon Mitchell, VP US Sales at Spotify
- Ben Garnero, Associate Brand Manager, Vitamin Water at Coca Cola Company
Time: 6:00-8:00 pm
Date: December 11th, 2012
Event Overview
Brand, Music, and Artist Partnerships in a Digital Age: Exploring the Impact
The fundamental shift to digital media has created a new currency in how brand and artist/ music partnerships are achieved in a digital era, and this transcends platforms in the digital and offline worlds.
That being said, social media stats – not record album sales – are the new currency for music and artists.
Right now, music talent and celebrities dominate the social graph. Top talents on Twitter, Facebook, WhoSay, and Tumblr are all driven by big names. Not surprisingly, music is dominating the aggregate audience. This is the new currency, and we need to consider the challenges and opportunities that come with it.
This means we need to contemplate several questions as we strive to use this new currency to our advantage. For example, how should brands think about the audience, and how should artists think about the brands as a promotional and distribution platform? Once we have some answers to these questions, we can determine how to check for important details like authenticity, credibility, and fit.
Music partnerships are imperative, especially now that modern technology affords us new ways to connect with customers and music enthusiasts. At the end of the day, brands and artists tend to share one overlapping similarity: Both need to connect with people at the right time to reap the rewards.
During our upcoming event, we will explore the following questions:
- Where does music fit within a content strategy?
- How are brand partnerships handled today with such a large weight placed on social media?
- What are the metrics for successful partnerships when social media and tech platforms are integrated?
- What is the value of music to any marketing or branding campaign?
- What advertising units benefit from the use of music, and which do not?
Register now!
Sponsors: Corbis Images, Frankfurt Kurnit Klein Selz LLP
Tone: Fun, informative, casual, actionable
