Posts Tagged ‘year’

4 Times People Unbelievably but Correctly Predicted the Cubs Winning the World Series

November 3, 2016  |  Media Week  |  No Comments

The Chicago Cubs and Cleveland Indians were tied 3-3 heading into Game 7 Wednesday night, and they were about to make baseball history no matter who won. But there were a few folks, from pop culture favorites to regular Joes, who kinda guessed the outcome years in advance. Perhaps the most impressive prediction came from a 1993 high school yearbook in which Michael Lee's senior quote was: "Chicago Cubs. 2016 World Series Champions. You heard it here first." Michael Lee called it in his 1993 yearbook #WorldSeries #CubsWin — Team FA (@TeamFA) November 3, 2016 Online, people immediately started investigating and trying to find out if the photo had been doctored. So far, Snopes has deemed it true. But Michael Lee has yet to come forward. Perhaps Lee was making a reference to Back to the Future II and was just a little off on the year. In the hit movie that came out in 1989, Marty McFly travels to 2015, and the Cubs win a highly futuristic World Series. Universal Pictures Even if the year wasn't quite right, it's still baffling how these folks got as close as they did. Though the movie franchise might have gotten a few other things right as well. (Looking at you, Donald Trump.) And savvy high schooler Lee wasn't the only regular person to come up with that prediction. Tampa Bay area resident Lenn Feraccio predicted it in a tweet two years ago. He says he forgot about the tweet until somebody found it a couple weeks ago. "I didn't even remember I had written it until that guy tweeted at me," he told Bay News 9.

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Why the CMA Awards and Country Music Fans Are So Appealing to Brands Now

November 2, 2016  |  Media Week  |  No Comments

If you're looking for evidence of country music's broadening appeal, look no further than the opening act of tonight's CMA Awards—Beyonce. But while country crossover acts have been around for quite a while, more brands are getting involved with the CMA, tonight and year-round, because they want to tap into the genre's increasingly diverse, and increasingly urban, fan base, as marketing execs attested today at the CMA Marketing Summit in Nashville, Tenn., ahead of tonight's show. Forty-two percent of U.S. adults are country fans, and that fan base has grown 30 percent over the past 10 years, with 23 percent growth in the West Coast market, including Los Angeles, and 25 percent growth in the mid-Atlantic region, including New York, according to the CMA. There also has been a 33 percent growth in African-American country music fans and an 18 percent growth in Hispanic fans in the past decade. "The country consumer isn't the stereotype that's been around for a lot of years," said Damon Whiteside, svp of marketing and strategic partnerships at CMA. "The audience is getting younger and more diverse, and 35 percent of our audience is millennial, which makes it more powerful for brands

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Microsoft’s Kathleen Hall Explains How Its Marketing Went From Bad to Clio’s Advertiser of the Year

September 29, 2016  |  Media Week  |  No Comments

Microsoft has done some truly innovative work this year, and at tonight's 2016 Clio Awards at the Museum of Natural History in New York, the brand will be honored with the Advertiser of the Year award, which is presented to the advertiser that receives the most overall Clio statue points for entries submitted across all medium types. Two campaigns that caught the Clio judges' attention, in particular, were Survival Billboard, an outdoor campaign from McCann London to promote the launch of Rise of the Tomb Raider on Xbox in the U.K., and the Microsoft Xbox Visualizer, a futuristic Halo promotion from twofifteenmccann. Survival Billboard put eight real people atop a billboard and subjected them to various weather elements like snow and rain, as voted on by the public, in a contest to see who would be left standing. The livestreamed survival challenge, which lasted 20 hours and 45 minutes, garnered 3.5 million views in one day. The Microsoft Xbox Visualizer campaign showed people's social media conversations about Halo in real time on a pixelated Halo helmet, with fan reaction including art and video, and had 4.4 million total engagements.

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Clio Lifetime Achievement Award Winner Wants to See More Diversity in the Industry

September 26, 2016  |  Media Week  |  No Comments

Specs Current gig President, Kaplan Thaler Productions Previous gig Chairman, Publicis Kaplan Thaler Twitter @lindathaler2 You're being honored with a Clio Lifetime Achievement Award this year. Do you remember winning your first Clio? I don't remember the first Clio I won, but I do remember the year I won four. One, I wrote the music and lyrics for "Kodak America," then French's mustard won two. I won for best comedy writing and then we won for a Burger King commercial. I was fairly young at the time and hadn't been in the ad business very long, so I was really thrilled. It was incredible. After stepping down as chairman of Publicis Kaplan Thaler early this year, what have you been working on? I had been doing public speaking for several years off and on, but I decided to leave advertising this past February and be a speaker full time across the country, talking about a variety of topics. I love it because it's a combination of me being able to give stories and insights and empowerment to people as well as my theatrical desires because I never quite gave up wanting to perform. That's what I did in my 20s. I got to combine the two things and I love it. What does your latest book, Grit to Great , tackle? Robin Koval and I started The Kaplan Thaler Group about 20 years ago, and we are very proud of what we have accomplished. Along the way we decided to write books. Most recently we started looking at our success and realizing that neither of us are geniuses or incredibly talented, and we started researching really uber-successful people

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Snapchat Will Hit Nearly $1 Billion in Ad Revenue by the End of 2017

September 6, 2016  |  Media Week  |  No Comments

Snapchat is on track to make $366.7 million in advertising sales this year, according to a new report from eMarketer. It's the first time that eMarketer has tracked the app's revenue, and the research firm expects it to make $935.5 million—a 151 year-over-year increase—by the end of next year, close to the $1 billion that was revealed through leaked documents earlier this year. Despite its daily audience of 150 million users—many of whom are the young millennials that advertisers covet—Snapchat only makes up 2.3 percent of total social ad dollars compared to Facebook, Twitter, Google and others. The app also launched its API earlier this summer with a group of ad-tech companies to power data about advertisers' campaigns, which has been a lingering concern for brands. "Snapchat has improved its targeting capabilities and partnered with 11 measurement firms to address the concerns voiced early on," said Cathy Boyle, a principal analyst at eMarketer. "What they have yet to prove is whether they can consistently deliver a better return on investment for advertisers than other social networks." In terms of inventory, Snapchat Discover ads that run within the publisher hub section of the app make up 43 percent of Snapchat's U.S. revenue currently, but eMarketer predicts that to change in the coming years. Over the past year, Snapchat has added ad formats like sponsored lenses, geofilters and Live Stories where advertisers run 10-second video ads alongside user-generated content collected from events and holidays. By 2017, eMarketer expects for Live Stories to become Snapchat's biggest moneymaker, bringing in 37.8 percent of the company's U.S. sales. By 2018, Snapchat's year-over-year growth is expected to slip a bit—by 88.2 percent—to reach $1.7 billion in ad sales. Here's a more detailed look at how eMarketer sliced up Snapchat's ad placements

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USA Swimming’s CMO Talks #PhelpsFace, Katie Ledecky and Lilly King

August 10, 2016  |  Media Week  |  No Comments

The U.S. swim team has been on fire in Rio, thanks in part to gold medal winning moments from Michael Phelps, Katie Ledecky and Lilly King. Moments like these make USA Swimming CMO Matt Farrell's job easier, he admits. "I think anyone could be chief marketer of USA Swimming during the Michael Phelps era," he laughs. "We're always thinking about how to ride the Olympic wave. If I sit next to somebody on a plane and tell them I work for USA Swimming, the first question they ask me is, 'What do you do the other three years [between the Olympics]?'" USA Swimming actually takes Olympic moments and uses them to stoke membership on swim teams throughout the year.

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How Droga5 London Will, and Won’t, Be Like the Mothership

August 2, 2016  |  Media Week  |  No Comments

BALI, Indonesia—David Kolbusz has a "No assholes" rule when it comes to judging ad awards, and it's worked out pretty well for him lately. The creative chief at Droga5 London has been judging Branded Content & Branded Entertainment for the Clio Awards here in Bali this week. And it's been an altogether pleasant experience, as the jury—which included U.S.-based judges PJ Pereira of Pereira & O'Dell, Jim Elliott of Arnold and Justine Armour of Wieden + Kennedy—has been top notch, debating the work with insight, humor and great taste. It's the second straight positive judging experience for the Canadian-born Kolbusz, who was also on the Titanium & Integrated jury, led by his old boss, Sir John Hegarty, at Cannes earlier this summer. "Awards are brilliant when you've got a good jury, and they're terrible when you've got a terrible jury," he tells Adweek over beachside beers here at the Ritz-Carlton, shortly after finishing judging by helping to choose a Grand Clio for the category. "When it's good, it's great. When it's bad, it's wretched and hurts the industry.

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European Pay TV Giant Sky Sees Revenues Rise 7% to $15.8 Billion

July 28, 2016  |  Variety  |  No Comments

Revenues at European pay-TV giant Sky Group for the year ended June 30 grew 7% to £11.96 billion ($15.8 billion). More to follow.

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Infographic: From Town Halls to Targeting, Political Advertising Has Come a Long Way

June 28, 2016  |  Media Week  |  No Comments

Long before the birth of Facebook Live town halls, there were town halls in real life. Before there were digital ads, there were plenty of those paper ones, minus all the creepy targeting based on what we buy, view and even eat . And then of course, before there were hashtags, there were slogans like "Who is James Polk?" Videology , a digital video ad platform that works with political campaigns on both sides of the aisle, took a look at the evolution of political advertising all the way back to before the United States of America was even a thing. "We think of advertising from a political standpoint as something that's been done since the days of Hamilton," Mark McKee, Videology's svp of North America, said in an interview. "But the reality is we've made so much progress in a short amount of time, whether it be use of data, use of internet, use of social." This year, candidates are innovating yet again with digital ad spending for programmatic and addressable television. According to a new report from eMarketer released today, overall programmatic spending on TV ads (not just for politics) is expected to grow 127.8 percent to $710 million. However, at only one percent of total TV spend, it's still just a small number. Meanwhile, eMarketer predicts programmatic digital video this year will total $5.51 billion, or about 56 percent of total digital video ad spending. That's all good news for Videology, which will likely benefit from the digital push from both parties. (After all, the company says it's bipartisan.) Campaign spending on digital ads alone in 2016 is expected to for the first time hit $1 billion —a high jump from the $160 million spent in 2012 .

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Why the San Francisco Giants Are Baseball’s Marketing MVPs

June 27, 2016  |  Media Week  |  No Comments

If recent history is any guide, it's the San Francisco Giants' "turn" to win the World Series this year. For the past six years, the team has won the series three times, every other year: in 2010, 2012 and 2014. But the Giants' winning record isn't the only reason fans have embraced them. The team's marketing efforts, including creating unique ballpark experiences and capitalizing on its players' personalities, have played a huge part in building one of the most successful brands in baseball. "The success of a baseball team comes down to two things: selling tickets and selling sponsorships," said Adam Lippard, head of global sports and entertainment consulting at GMR Marketing. "The Giants are among the best at both of those because of the team and the experience they've created at the ballpark." The Giants are MLB's fourth most-valuable team, according to Forbes , after the New York Yankees, Los Angeles Dodgers and Boston Red Sox. The team has sponsorship deals with brands including AT&T, Coca-Cola, Toyota, Anheuser-Busch, Virgin America, Levi's, PlayStation, MillerCoors, Oracle, Yahoo and Attendance at the team's AT&T Park rose from 2.8 million in 2009 to 3.3 million in 2015, and season ticket sales grew from 19,016 in 2009 to 31,424 in 2016. The Giants have sold out every home regular season game since September 2010, and TV ratings increased 34 percent from 2009 to 2015

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