Posts Tagged ‘year’

Q&A: Discovery’s New Ad Sales Chief on Taking Over From a Legend

February 28, 2017  |  Media Week  |  No Comments

Adweek: After Joe Abruzzese announced his retirement in July, you worked on your transition through the end of the year. How was that process? Ben Price: It was pretty seamless. I worked with Joe for 14 years, and have been with the company for 27 years. It was a real luxury to be able to...

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Critics’ Choice Awards Go Early, But Is It a Bang or a Whimper?

December 12, 2016  |  Variety  |  No Comments

On the heels of a few scandals, the BFCA/BTJA honored the year's best film and TV Sunday.

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‘Fantastic Beasts,’ ‘Live By Night,’ ‘Allied’ Among Costume Design Oscar Contenders

December 6, 2016  |  Variety  |  No Comments

From 17th Century Japan to the Wizarding World of J.K. Rowling, this year's costume design Oscar race is typically wide-ranging.

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As Social Platforms and Brands Turn to Live Video, Will Viewers Keep Tuning In?

December 5, 2016  |  Media Week  |  No Comments

A week before Thanksgiving, dozens of sharply dressed young men and women began arriving at Taco Bell's headquarters for the fourth annual Friendsgiving feast, which included rolled turkey tacos and turkey-and-stuffing-filled "Golden Quesalupas." While the event is usually exclusive to social media influencers and celebrities, this year, Taco Bell had one special seat for everyone—and anyone—by broadcasting the dinner on Facebook Live . "One of the requests we always get from fans is that they always want to experience the event with us," said Jozlynn Rush, Taco Bell's social and digital strategist. As many as 150,000 people tuned in for the dinner at any given time. The video, which first appeared on Nov. 17, has since reached 1.2 million views—without a single ad. "It was pretty amazing," said Rush, who added that her team plans to serve up a healthy portion of Facebook Live in the coming months. This holiday season is proving to be a fertile testing ground for the burgeoning space of branded livestreaming. For instance, ahead of Black Friday, Lowe's reached a live audience of 32,000 as it unveiled 10 on-sale products, while another 891,000 people saw promoted posts over the next two days. Taco Bell's Friendsgiving feast was on Facebook Live this year. Research firm MarketsandMarkets has forecasted that live video will be a $70 billion industry by 2021. That represents good news for Facebook Inc., which has been aggressively promoting Facebook Live with TV spots. This month, Facebook-owned Instagram also launched its own live feature, which lets users broadcast for an hour before the video disappears. "Live content is uniquely compelling when it offers rarity," said Topher Burns, group director of product innovation at Deep Focus.

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Stoli Is Using Google Trends Data to Create Holiday Instagram Posts

December 1, 2016  |  Media Week  |  No Comments

After you search for martini recipes this year, try checking Stolichnaya's Instagram page to see pictures of what the drinks look like. In June, the brand's premium Elit vodka line started analyzing Google Trends data to zero in on online chatter and use it to crank out stylized posts of bottles, martini glasses and recipes. For the holidays this year when searches for martinis and vodka cocktails spike, the brand is enlisting such data to inform an Instagram campaign called Elit Live Social Lab. If a recipe for a chocolate martini is trending online, for instance, Elit's social team will whip up and post a picture of a chocolate drink within 24 hours. Brand manager Lauren Ryan said that when it comes to which social platforms Elit prioritizes, "Instagram is first and second for me, and Facebook follows," because the visual platform is particularly conducive to targeting luxury consumers.

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From ‘La La Land’ to ‘Jackie,’ Celluloid Thrives in Cinematography Oscar Race

November 28, 2016  |  Variety  |  No Comments

An interesting note in this year's Oscar race is the amount of film productions, including "La La Land," "Jackie" and "Silence."

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Ad of the Day: Ram Trucks Salutes Blue-Collar Workers in Big, Poetic Ad for Thanksgiving

November 23, 2016  |  Media Week  |  No Comments

Ram Trucks is giving thanks this holiday in classic Fiat Chrysler style with a big, sweeping, poetic paean to blue-collar American workers—in a 90-second spot from The Richards Group, airing Thursday, that gives praise to waitresses, janitors, mill and factory workers, fishermen and more, as well as the work they do. The spot honors the "true everyday heroes" who may often struggle to make ends meet but always "labor to make their families and this nation strong," according to press materials. Each line of the poetic voiceover begins with the word "praise," lending an almost religious feel to the sacrifices these men and women make—the grueling workdays that help make their family time at home possible. The spot will air on Thanksgiving Day during the NFL games on CBS and Fox. "Appropriately airing on Thanksgiving Day when families across the country take time to reflect and give thanks, 'Praise' is the Ram brand's tribute to hard-working Americans and the story of people who are the backbone of our country," said Olivier Francois, global CMO of Fiat Chrysler. The spot evokes the famous Ram "Farmer" ad that ran on the 2013 Super Bowl, which Francois references in speaking about the "Praise" ad. "Just as the brand paid homage to American farm families a few years back during a Super Bowl telecast, we always look for opportunities to build unique, impactful creative around a defining cultural moment that allows us to reach large audiences in a very effective way

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4 Times People Unbelievably but Correctly Predicted the Cubs Winning the World Series

November 3, 2016  |  Media Week  |  No Comments

The Chicago Cubs and Cleveland Indians were tied 3-3 heading into Game 7 Wednesday night, and they were about to make baseball history no matter who won. But there were a few folks, from pop culture favorites to regular Joes, who kinda guessed the outcome years in advance. Perhaps the most impressive prediction came from a 1993 high school yearbook in which Michael Lee's senior quote was: "Chicago Cubs. 2016 World Series Champions. You heard it here first." Michael Lee called it in his 1993 yearbook #WorldSeries #CubsWin — Team FA (@TeamFA) November 3, 2016 Online, people immediately started investigating and trying to find out if the photo had been doctored. So far, Snopes has deemed it true. But Michael Lee has yet to come forward. Perhaps Lee was making a reference to Back to the Future II and was just a little off on the year. In the hit movie that came out in 1989, Marty McFly travels to 2015, and the Cubs win a highly futuristic World Series. Universal Pictures Even if the year wasn't quite right, it's still baffling how these folks got as close as they did. Though the movie franchise might have gotten a few other things right as well. (Looking at you, Donald Trump.) And savvy high schooler Lee wasn't the only regular person to come up with that prediction. Tampa Bay area resident Lenn Feraccio predicted it in a tweet two years ago. He says he forgot about the tweet until somebody found it a couple weeks ago. "I didn't even remember I had written it until that guy tweeted at me," he told Bay News 9.

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Why the CMA Awards and Country Music Fans Are So Appealing to Brands Now

November 2, 2016  |  Media Week  |  No Comments

If you're looking for evidence of country music's broadening appeal, look no further than the opening act of tonight's CMA Awards—Beyonce. But while country crossover acts have been around for quite a while, more brands are getting involved with the CMA, tonight and year-round, because they want to tap into the genre's increasingly diverse, and increasingly urban, fan base, as marketing execs attested today at the CMA Marketing Summit in Nashville, Tenn., ahead of tonight's show. Forty-two percent of U.S. adults are country fans, and that fan base has grown 30 percent over the past 10 years, with 23 percent growth in the West Coast market, including Los Angeles, and 25 percent growth in the mid-Atlantic region, including New York, according to the CMA. There also has been a 33 percent growth in African-American country music fans and an 18 percent growth in Hispanic fans in the past decade. "The country consumer isn't the stereotype that's been around for a lot of years," said Damon Whiteside, svp of marketing and strategic partnerships at CMA. "The audience is getting younger and more diverse, and 35 percent of our audience is millennial, which makes it more powerful for brands

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