Posts Tagged ‘year’

Hulu Is Targeting Living Room Viewers With New Interactive Advertising Deals

May 4, 2016  |  Media Week  |  No Comments

Hulu spent much of last year improving the quality of its content and striking big deals for new and acquired series like Casual, Difficult People, The Mindy Project, 11.22.63 and all nine seasons of Seinfeld. This year, the streaming service is focusing on improving the experience of watching that content, especially in the comfort of viewers' own homes. Hulu's subscriber base has grown more than 30 percent from last year, and will reach 12 million U.S. subscribers by this month. "Hulu is TV, and the fact that 70 percent of our viewing happens in a living room environment just reinforces that idea to the market," said Peter Naylor, svp of advertising sales with Hulu. That's why many of the company's big announcements at Wednesday morning's NewFronts event at the Theater at Madison Square Garden center around initiatives relating to what Naylor calls the "living room," but refer to any viewing via connected TV devices like Roku, Apple TV, PlayStation or smart TVs. Hulu has teamed with interactive advertising company BrightLine to bring interactive advertising to connected TV devices for the first time. Havas Media will be the exclusive charter agency for the new ads, which debut on Hulu this summer. It will allow viewers to interact with the creative itself much as they would on a computer or mobile device. They can click on the ad and be taken to a site or page with details about a particular brand

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Cannes: Critics’ Week Announces 2016 Lineup

April 18, 2016  |  Variety  |  No Comments

There are no American features to be found in Critics’ Week at this year’s Cannes Film Festival, as the parallel section once again privileges French productions.

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‘The Birth of a Nation’ First Trailer Debuts

April 15, 2016  |  Variety  |  No Comments

A day after stirring up buzz at CinemaCon, Fox Searchlight has released the first trailer for the Sundance Film Festival hit “The Birth of a Nation.” Nate Parker — this year’s CinemaCon breakthrough director of the year award winner — wrote, directed, produced and stars in the period drama. More to come.

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Film Review: ‘Barbershop: The Next Cut’

April 13, 2016  |  Variety  |  No Comments

After all the other long-deferred sequels that have come and gone this year, “Barbershop: The Next Cut” can’t help but feel like a model of form, durability and purpose.

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Ratings Plummet for NCAA Championship After Its Move to Cable

April 5, 2016  |  Media Week  |  No Comments

At the beginning of the 2016 NCAA Tournament, Turner Broadcasting president David Levy claimed the difference between broadcast and cable "is almost non existent anymore." However, despite a National Championship game that will go down as a classic—Villanova defeated North Carolina on Kris Jenkins' three-pointer as the clock expired—the NCAA title game averaged 10 million fewer viewers than last year. This was also the first year the title game aired on cable TV. Monday night's game averaged 17.8 million across TBS, TNT and truTV, down 37 percent from the 28.3 million that watched Duke beat Wisconsin last April on CBS. In terms of household rating—the metric by which sports ad sales are sold— Monday's game notched a 13.2, down 38 percent. It was the lowest-rated National Championship game ever. From now until the end of the rights deal—through 2024—CBS and TBS will alternate airing the Championships and Final Four. But attributing the steep drop to moving the game from broadcast to cable only tells part of the story

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A Year After Rebranding as Pop, the Old TV Guide Network Has Added Almost 100 New Advertisers

March 21, 2016  |  Media Week  |  No Comments

A year after rising from the ashes of the TV Guide Network, Pop is still making noise with viewers and advertisers—and the network is entering this year's upfront with a lot of confidence for a network that just turned 1. As Michael DuPont, evp of ad sales, and his team hold upfront meetings—this year's theme is "Shift to Pop"—with clients, agencies and media planners around the country, Pop has announced a new slate of shows that represent 400 hours of original programming. TV Guide Network relaunched as Pop in January 2015 , with the new network targeting "modern grown-ups" who are pop culture enthusiasts. While last year's upfront, which took place shortly after the rebrand, featured "a lot of showmanship," said Pop president Brad Schwartz, this year, "There's no more selling any hype. We get to go into this upfront confident that what we built is working." While ratings have been down across the industry, Pop—and TVGN before it—has experienced nine consecutive quarters of year-over-year growth. In Q4 of 2015, its "core sales demo" of women 25-54 was up 30 percent in total day viewers and 27 percent in prime time versus the previous year. In the 18-49 demo during the same quarter, Pop was up 27 percent in total day and 15 percent in prime time. Its main competitors, including Lifetime, Oxygen and Bravo, were down or flat in those demos during that same timeframe, said Schwartz

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China to Introduce Film Law This Year

March 10, 2016  |  Variety  |  No Comments

China says that it will introduce a film law this year. Confirmation comes at a time when box office reporting is being questioned again.

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Why GSN Will Do ‘More of the Same’ as Other Networks Scramble for New Ideas

March 8, 2016  |  Media Week  |  No Comments

During this upfront season, several networks will brag about their exciting new directions and evolutions. In fact, a couple of them have already done that . But not the Game Show Network, which held its upfront presentation Tuesday morning. Its ratings are rising, and the network is slowly but surely getting younger thanks to a brand refresh several years ago, which resulted in GSN doubling its original programming output over the past three years. "I'm proud to announce that we're going to be doing more of the same," said David Goldhill, president and CEO, of GSN, which airs a mix of original and classic game programming. "Our little niche television network is now a top 30 television network, up from the mid-40s a couple of years ago," said Goldhill, speaking with buyers at New York's Paley Center for Media. The statistic refers to total day ratings and total viewers, but excludes news and sports networks. "We are growing at a very difficult time," said Goldhill of the network, which is owned by AT&T Entertainment Group and Sony Pictures Entertainment. While linear ratings are falling for many broadcast and cable networks, GSN sees growth during prime time with original programming. "We have double-digit growth across all key demos," said Goldhill, adding that 60 percent of the network's new viewers last year were under the age of 50.

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Chris Rock Is Funny, Poignant and Doesn’t Hold Back During Oscars Opening Monologue

February 29, 2016  |  Media Week  |  No Comments

Chris Rock had stayed silent throughout the #OscarsSoWhite controversy, but the Academy Awards host wasted no time addressing the elephant in the room tonight. "I'm here at the Academy Awards, otherwise known as the white People's Choice Awards," said Rock almost immediately after walking out on stage. "You realize if they nominated hosts, I wouldn't even get this job. You would all be watching Neil Patrick Harris right now." Rock devoted his entire monologue to the controversy, hitting the right balance between finding humor in an uncomfortable situation while not losing sight of its importance. "You're damn right Hollywood is racist," Rock said, adding that the clubby nature of the Academy was "sorority racist" not "burning cross racist." Rock's most politically charged barb came when he briefly touched on the #BlackLivesMatter movement, drawing the most nervous response from the crowd, which largely applauded throughout. "This year in the In Memoriam package, it's just going to be black people that were shot by the cops on the way to the movies." In a more lighthearted moment, Rock said they should just have separate acting categories for minorities: "Just have black categories like Best Black Friend." Rock also took aim at some in the African American community, especially Jada Pinkett Smith, one of the stars boycotting the awards tonight. He implied Pinkett Smith was upset because her husband, Will Smith, wasn't nominated for his role in Concussion. "It's also not fair that Will was paid $20 million for Wild Wild West," came the punch line. Rock said he considered whether or not to boycott, but reasoned the show would go on with or without him as host

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To Keep Children Engaged During Prime Time, PBS Will Launch a 24/7 Kids Network

February 23, 2016  |  Media Week  |  No Comments

Viewers might have wondered if PBS was rethinking its commitment to children's programming after it allowed HBO to snap up Sesame Street last summer. But today the network announced a big play to keep kids watching its shows around the clock. Later this year, the network will launch a free, 24-hour network for children's programming called PBS Kids. This will let children watch during prime time and other hours when PBS doesn't air kid-centric content. The channel will be available as a digital subchannel on PBS stations nationwide (joining other PBS digital subchannels like Create and World). The network will also stream it online at and via the PBS Kids Video app, which is available on iOS and Android devices, as well as Roku, Apple TV, Amazon Fire TV, Chromecast, Android TV and Xbox One. The livestream will join the on-demand full episodes and clips that are currently available on the app and online. PBS will continue to air its PBS Kids programming blocks on the primary network during the morning and afternoon. "Parents know that PBS Kids makes a difference in their children's lives, which is why so many have said they would value having access to our content throughout the day. Television continues to be the most widely used platform for children's educational content, especially among low-income families," said Paula Kerger, PBS president and CEO, in a statement.

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