Posts Tagged ‘year’

NYT Begins Its 6-Hour SXSW Lineup Tomorrow

March 11, 2017  |  Media Week  |  No Comments

With South by Southwest's opening activities underway today, The New York Times prepares for its own time in the SXSW presentation spotlight with a lineup of talks that starts tomorrow at 11 a.m CT and continues until the late afternoon. This year's topics are more varied than last, when the publication concentrated three segments on...

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At Its Upfront Event, Nickelodeon Touts Global Branding Opportunities Outside of TV

March 2, 2017  |  Media Week  |  No Comments

While Viacom has done away with most of its splashy upfront events this year, dropping them in favor of intimate dinners with agencies, the company is still giving Nickelodeon a big spotlight, as it kicked off this year's New York upfront galas today. And in line with Viacom president and CEO Robert Bakish's new vision...

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Looking for an Internship in Advertising? This Agency Will Give You a Job Instead

March 2, 2017  |  Media Week  |  No Comments

Internships are mostly about trading free labor for job experience. But Toronto agency Zulu Alpha Kilo is taking a different approach to internships this year--turning them into employeeships, where two soon-to-be or recent grads will get real jobs at the agency, with real salaries. "We were inundated with an overwhelming amount of intern requests this...

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Vanity Fair Connects Emma Watson With Grand Central Station Commuters

March 2, 2017  |  Media Week  |  No Comments

Last year, Derek Blasberg interviewed Emma Watson for CNN Style, profiling her environmentally-conscious wardrobe choice for the Met Gala. This year, he went a little bit more downscale. Blasberg's latest episode of his Vanity Far web series Derek Does Stuff With Friends saw him traipsing to Grand Central Station in February, with Watson dialed on...

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Noor Tagouri, David Fahrenthold, Hallie Jackson and More Cover Washington Life

March 1, 2017  |  Media Week  |  No Comments

Washington Life's annual Young and the Guest List, now a quarter of a century old, did it a little differently this year, going with two covers for the first time. The first is a varied group of Washington notables, but the second is devoted entirely to Washington journalists. The six featured on the cover are...

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Q&A: Discovery’s New Ad Sales Chief on Taking Over From a Legend

February 28, 2017  |  Media Week  |  No Comments

Adweek: After Joe Abruzzese announced his retirement in July, you worked on your transition through the end of the year. How was that process? Ben Price: It was pretty seamless. I worked with Joe for 14 years, and have been with the company for 27 years. It was a real luxury to be able to...

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Critics’ Choice Awards Go Early, But Is It a Bang or a Whimper?

December 12, 2016  |  Variety  |  No Comments

On the heels of a few scandals, the BFCA/BTJA honored the year's best film and TV Sunday.

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‘Fantastic Beasts,’ ‘Live By Night,’ ‘Allied’ Among Costume Design Oscar Contenders

December 6, 2016  |  Variety  |  No Comments

From 17th Century Japan to the Wizarding World of J.K. Rowling, this year's costume design Oscar race is typically wide-ranging.

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As Social Platforms and Brands Turn to Live Video, Will Viewers Keep Tuning In?

December 5, 2016  |  Media Week  |  No Comments

A week before Thanksgiving, dozens of sharply dressed young men and women began arriving at Taco Bell's headquarters for the fourth annual Friendsgiving feast, which included rolled turkey tacos and turkey-and-stuffing-filled "Golden Quesalupas." While the event is usually exclusive to social media influencers and celebrities, this year, Taco Bell had one special seat for everyone—and anyone—by broadcasting the dinner on Facebook Live . "One of the requests we always get from fans is that they always want to experience the event with us," said Jozlynn Rush, Taco Bell's social and digital strategist. As many as 150,000 people tuned in for the dinner at any given time. The video, which first appeared on Nov. 17, has since reached 1.2 million views—without a single ad. "It was pretty amazing," said Rush, who added that her team plans to serve up a healthy portion of Facebook Live in the coming months. This holiday season is proving to be a fertile testing ground for the burgeoning space of branded livestreaming. For instance, ahead of Black Friday, Lowe's reached a live audience of 32,000 as it unveiled 10 on-sale products, while another 891,000 people saw promoted posts over the next two days. Taco Bell's Friendsgiving feast was on Facebook Live this year. Research firm MarketsandMarkets has forecasted that live video will be a $70 billion industry by 2021. That represents good news for Facebook Inc., which has been aggressively promoting Facebook Live with TV spots. This month, Facebook-owned Instagram also launched its own live feature, which lets users broadcast for an hour before the video disappears. "Live content is uniquely compelling when it offers rarity," said Topher Burns, group director of product innovation at Deep Focus.

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Stoli Is Using Google Trends Data to Create Holiday Instagram Posts

December 1, 2016  |  Media Week  |  No Comments

After you search for martini recipes this year, try checking Stolichnaya's Instagram page to see pictures of what the drinks look like. In June, the brand's premium Elit vodka line started analyzing Google Trends data to zero in on online chatter and use it to crank out stylized posts of bottles, martini glasses and recipes. For the holidays this year when searches for martinis and vodka cocktails spike, the brand is enlisting such data to inform an Instagram campaign called Elit Live Social Lab. If a recipe for a chocolate martini is trending online, for instance, Elit's social team will whip up and post a picture of a chocolate drink within 24 hours. Brand manager Lauren Ryan said that when it comes to which social platforms Elit prioritizes, "Instagram is first and second for me, and Facebook follows," because the visual platform is particularly conducive to targeting luxury consumers.

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