Posts Tagged ‘year’

Bob Dylan Punctuates Best Picture Oscar Snafu

March 23, 2017  |  Media Week  |  No Comments

A long Q&A dropped Wednesday on bobdylan.com in connection with the imminent release of the singer's latest album of standards, Triplicate. In conversation once more with Bill Flanagan, the artist addresses all manner of topics. At one point, the two presenters caught in the middle of this year's PwC Oscars mess come up. Right after...

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Colgate Is Running a Clever Upside-Down Snapchat Ad to Promote Water Conservation

March 22, 2017  |  Media Week  |  No Comments

Snapchat will make $770 million in ad revenue this year, according to eMarketer's updated forecast. That's $30 million less than it projected in the fall of 2016. But it still represents a 157 percent year-over-year revenue increase for Snap, the app's parent company that recently went public.

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A+E Networks Marks Its Return to the Upfronts by Relaunching the Biography Franchise

March 21, 2017  |  Media Week  |  No Comments

After sitting out last year's big upfront events, A+E Networks is back in the game this year. But that wasn't the only big return to tradition for the company, which also announced that it's relaunching its Biography franchise this spring. The company used its Tuesday night New York event, held at Jazz at Lincoln Center's...

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Pinterest to Marketers: Get Your Mother’s Day Campaigns in Gear

March 20, 2017  |  Media Week  |  No Comments

Some 33 million Pinterest users have saved approximately 252 million Pins related to Mother's Day, which falls on May 14 this year. Creative strategy lead, West Brad Spychalski said in a blog post that about 70 percent of U.S. moms are active on Pinterest, spending an average of 124 minutes per month on the social...

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Adweek’s Digital Hot List: 2017’s Buzziest Apps, Gadgets, Startups and More

March 20, 2017  |  Media Week  |  No Comments

The heat coming off our picks for the 2017 Digital Hot List would be enough to melt the snow of a March Nor'easter. Lilly Singh, our Digital Creator of the Year, is almost the anti-PewDiePie--just as funny and entertaining, but not likely to offend. In fact, as Reporter Lauren Johnson explains, Singh's a brand magnet...

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This Agency Creative’s Incredible Book Trailer Beat Stranger Things and Westworld at SXSW

March 17, 2017  |  Media Week  |  No Comments

The nominees for Excellence in Title Design at the SXSW Film Festival this year included lots of stunning trailers for well-known television shows--Stranger Things, Jessica Jones, The Crown, Westworld and Doctor Strange. But an advertising creative director beat them all, with a book trailer, to take the jury prize. Jared Young's trailer for his debut...

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PJ Pereira Will Be President of This Year’s Entertainment Lions Jury at Cannes

March 15, 2017  |  Media Week  |  No Comments

Lions Entertainment announced the jury for this year's Entertainment Lions, a two-day event running June 21-22 as part of the larger Cannes Lions Festival, with Pereira & O'Dell founder and chief creative officer PJ Pereira serving as jury president. Pereira & O'Dell has four offices in the U.S. and Brazil and works with clients including...

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U.S. Digital Advertising Will Make $83 Billion This Year, Says EMarketer

March 14, 2017  |  Media Week  |  No Comments

The so-called duopoly between Facebook and Google to control the bulk of digital ad spend is far from over, according to eMarketer. The firm's newest forecast expects for digital ad spend in the U.S. to grow 15.9 percent this year--the equivalent of $83 billion in revenue. Within that growth, Facebook's ad revenue is projected to...

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HBO Built Fun, Intricate Escape Rooms at SXSW for Veep, Silicon Valley and Game of Thrones

March 14, 2017  |  Media Week  |  No Comments

Veep, "Oval Office" If there's one thing HBO does well, it's creating an environment that's rich in detail on your television screen. At South by Southwest this year, the network is giving attendees a real treat--HBO: The Escape, an activation that turned the famous sets of Veep, Silicon Valley and Game of Thrones into intricate...

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Carmichael Lynch to Help Oil Giant Phillips 66 Navigate ‘Changing Consumer Behaviors’

March 13, 2017  |  Media Week  |  No Comments

Independent fuel company Phillips 66 named Carmichael Lynch as its new agency of record after a three-month closed review managed by The Burnett Collective. Prior to the new assignment, the company had worked with Venables Bell & Partners for approximately eight years. During that time, Adweek's 2016 Breakthrough Agency of the Year created a series...

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