Posts Tagged ‘year’

Why This Simple Beaded Bracelet Won a Grand Prix for Good at Cannes

June 21, 2017  |  Media Week  |  No Comments

CANNES, France--Alongside Afghanistan's Ministry of Health, McCann Health and McCann Worldgroup Partner scooped up the Cannes Lions Health Grand Prix for Good this year. Their campaign, "The Immunity Charm," also won the most awards ever at Lions Health--four gold Lions, four silvers and one bronze. "This important award represents how powerful creative solutions to public...

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Save the Children and Facebook Share the Plight of Children in War-Torn Syria

June 20, 2017  |  Media Week  |  No Comments

Save the Children teamed up with Facebook on an ad campaign that launched on World Refugee Day Tuesday. "It's Not the Same This Year" features a series of 12-second spots depicting children from Syria and their transformations before and after the war, and vice-versa. ItsNotTheSameThisYearPark from SocialTimes on Vimeo. ItsNotTheSameThisYearParkReverse from SocialTimes on Vimeo. The...

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Burger King’s Secret Sauce: Inside the Brand’s Biggest Hits of the Past Year

June 20, 2017  |  Media Week  |  No Comments

CANNES, France--Burger King is being honored as Creative Marketer of the Year here in Cannes this year. It's an honor that recognizes the brand's entire history of stellar advertising, from its glory years at CP+B a decade ago, when it made legendary pieces like "Subservient Chicken" and "Whopper Freakout," and more recent megahits like "Proud...

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These Artful, Wonderfully Written Milk Ads Just Won Gold at Cannes

June 18, 2017  |  Media Week  |  No Comments

It says something that the most famous advertisements for milk are all about its absence. It's not exactly a product that inspires powerful advertising. But could it be? Colenso BBDO and New Zealand milk brand Anchor made three remarkable videos about milk this year, all featuring the delightfully cascading words of world champion slam poet...

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‘Meet Graham’ Wins the First Grand Prix of the 2017 Cannes Lions

June 18, 2017  |  Media Week  |  No Comments

CANNES, France--Clemenger BBDO Melbourne has won the first Grand Prix of this year's Cannes Lions for "Meet Graham," the road safety campaign that imagined what humans would look like if our bodies evolved to withstand car-crash forces. The campaign won the Grand Prix on Saturday night in the Health & Wellness category of the Lions...

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As Header Bidding Heats Up, the IAB Is Developing a New Set of Standards

June 15, 2017  |  Media Week  |  No Comments

As header bidding continues to gain stream this year, the Interactive Advertising Bureau is getting ready to establish a set of standards to guide publishers and media buyers through the process. On Thursday, the IAB announced an initial outline for what it's calling "Standard Header Container Integration with an Ad Server," a nine-page document from...

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VidCon Visitors Can Pitch Their Video Series to TBS Digital, Dunkin’ Donuts and New Form

June 12, 2017  |  Media Week  |  No Comments

VidCon, a YouTuber-filled video conference held annually in Anaheim, California, draws more than 25,000 attendees. Normally, convention goers can check out panels, meet-and-greets and fan activations, but this year, they now have a chance to see their project get off the ground. In partnership with new media incubator New Form, the Pitch to Pilot lounge...

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Q&A: David Droga on His Journey From Working the Mailroom to Winning Cannes’ Top Honor

June 12, 2017  |  Media Week  |  No Comments

As founder and creative chairman of Droga5, David Droga has worked with some of the world's biggest and most important brands, from Under Armour to The New York Times. He's also won most of the industry's top awards--and this year, he joins luminaries like John Hegarty, Dan Wieden, Lee Clow and Bob Greenberg as one...

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Why This Agency Just Demoted All Its Employees and Made Them Interns

June 7, 2017  |  Media Week  |  No Comments

There's going to be a whole lot of coffee-getting going on at Minneapolis agency Solve this summer. That is, if they can figure out who to give the coffee to. Solve, which always gets creative with its internship programs, has decided not to enlist undergrads this year. Instead, it's mock-demoting everyone on staff to intern...

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These NYC Ad Creatives Are Mimicking MTA Posters to Celebrate Pride Month in the Subway

June 5, 2017  |  Media Week  |  No Comments

The world's most famous New Yorker has declined to recognize Pride Month this year. But thanks to a few enterprising advertising creatives, the city's subway system is more fabulous than ever. On the last day of May, President Trump issued proclamations naming June as everything from African-American Music Appreciation Month to National Homeowners Month. But...

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