Posts Tagged ‘yahoo’

Why Streaming Service Crackle Ditched the NewFronts for the Upfronts

April 9, 2015  |  Media Week  |  No Comments

Xbox, Kindle Fire, Roku, Smart TV—no matter what device you have, you can find Crackle on it. Each month, 18 million users in the U.S. access the Sony-owned, advertiser-supported streaming network to watch a selection of movies and TV shows, as well as a growing number of original series, including Jerry Seinfeld's Comedians in Cars Getting Coffee. But Crackle still has a bit of an identity crisis as it looks to make a name for itself among the likes of Netflix and Amazon. After an erroneous New York Post report in December indicated that Sony—at the time under siege from hackers and seeking alternative distribution for its controversial comedy The Interview—would be releasing the film for free on Crackle, most people said, "What's Crackle?" (In the end, Crackle landed rights to the film next year in the first ad-supported window.) Crackle's general manager and evp Eric Berger, who's also general manager of digital for Sony Pictures Television, is trying to change that. He's taking big swings like commissioning Joe Dirt 2: Beautiful Loser—the first digital sequel to a movie—and pushing original series like the drama Cleaners, starring David Arquette and Gina Gershon, and the thriller Chosen, starring Chad Michael Murray and Rose McGowan. And in his loudest statement yet, he's moved Crackle out of the NewFronts and into the upfronts for the first time this year: on April 14, it will become the first streaming network to present at the upfronts. On the eve of Crackle's first upfront, Berger talked about his bold move, what really happened with The Interview and meeting the challenge of raising Crackle's profile.

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Yahoo Bets on TV-Style Comedies to Grow Its Video Business

March 18, 2015  |  Variety  |  No Comments

The seeds of Yahoo’s St. Patrick’s Day premiere of season six of “Community” were planted when CEO Marissa Mayer made a critical decision in January 2014 about the future of the Internet media company’s video biz. Mayer, on the job for 18 months after leaving Google, had just fired chief operating officer Henrique de Castro, whose... Read more

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Can Data Help Maker Studios Guarantee a Hit for The Walking Dead’s Robert Kirkman?

March 9, 2015  |  Media Week  |  No Comments

In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many a Trekkie: William Riker, yay or nay? Welcome to Nerd Court, where arguments that one might normally witness at a comic book store instead are heard in a "court of law,"

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Watch: New ‘Cinderella’ Footage, Interviews With Stars

January 3, 2015  |  Variety  |  No Comments

After releasing two new “Cinderella” trailers to ring in the new year, Disney has debuted a featurette via Yahoo Movies. Aside from new footage from the film, the clip also features interviews with director Kenneth Branagh and stars Lily James (Cinderella), Cate Blanchett (Cinderella’s stepmother), “Game of Thrones” alum Richard Madden (Prince Charming) and Helena... Read more

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These Films, Books and TV Shows Ruled Tumblr’s Sponsored Entertainment Posts in 2014

December 17, 2014  |  Media Week  |  No Comments

It's the end of the year, and Tumblr is recapping its top branded entertainment posts of 2014. With the average desktop user spending 14 minutes per visit in October, according to comScore, it's clear why leading entertainment companies are advertising on the Yahoo-owned microblogging site.

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These Films, Books and TV Shows Ruled Tumblr’s Sponsored Entertainment Posts in 2014

December 17, 2014  |  Media Week  |  No Comments

It's the end of the year, and Tumblr is recapping its top branded entertainment posts of 2014. With the average desktop user spending 14 minutes per visit in October, according to comScore, it's clear why leading entertainment companies are advertising on the Yahoo-owned microblogging site.

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Yahoo to Acquire Video Ad-Tech Firm BrightRoll for $640 Million

November 11, 2014  |  Variety  |  No Comments

Yahoo announced a deal to acquire BrightRoll, a programmatic video-advertising platform, for $640 million in cash. The deal will combine Yahoo’s desktop and mobile video advertising inventory with BrightRoll’s platform and publisher relationships. BrightRoll’s net revenue is expected to exceed $100 million this year, and Yahoo said it expects the transaction to enhance its profitability.... Read more

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Universal, CW and Hulu Buy Into Yahoo’s Tumblr Autoplay Video Ads

October 28, 2014  |  Variety  |  No Comments

Entertainment companies have yet another social-marketing tool to play with: Yahoo’s Tumblr micro-blogging site has launched autoplay video ads, with initial advertisers including Universal, CW and Hulu. The video ads on Tumblr will show up in users’ feeds, muted by default and presented in a continuous loop — like Facebook’s autoplay ads. On Tumblr’s Android and iOS apps, the... Read more

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‘Mystery Science Theater 3000′ Stars Reunite in Cast of Yahoo Series ‘Other Space’ (Exclusive)

October 14, 2014  |  Variety  |  No Comments

The stars of the cult TV classic “Mystery Science Theater 3000″ are having a reunion of sorts. Joel Hodgson and Trace Beaulieu have joined the cast of “Other Space,” a half-hour comedy created by Paul Feig (“Bridesmaids”) for Yahoo. The series just began production in anticipation of a launch in the spring of next year.... Read more

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Softbank Told to Cast an Eye Over Yahoo

October 2, 2014  |  Variety  |  No Comments

Shareholder activist urges merger talks between online giants

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