Posts Tagged ‘yahoo’

Joel McHale Explains Why He Has ’30 Good Years Left’ on The Soup

August 17, 2015  |  Media Week  |  No Comments

Treetop Cat Rescue (yes, that's a real show), the sad demise of hitchBOT, Lenny Kravitz's penis—all topics covered in just a single episode of E!'s The Soup. "As you can see, it's a very high-brow show," deadpans Joel McHale , who has hosted the pop culture-skewering series since 2004. Every week, a team of 14 staffers spends the week with their eyes glued to the tube in search of the most buzzworthy moments. "These poor people have to watch so much television they're going to shoot themselves in the eye," cracks McHale. As with any topical TV program, having an online presence is a must. But since many of the clips The Soup uses are owned by other rightsholders, the show has to do some finagling around which videos can live online after the show airs. "We try to find clips that nobody else found, or we take a clip that everyone is watching and try to tell a joke that nobody has told yet," explains McHale. The Soup has a knack for getting a weekly celebrity guest to join in on the fun. One memorable walk-on had actor Haley Joel Osment showing off his new career in "Haley Joel Osment Is a Cock Merchant," which made light of Peter Dinklage's Game of Thrones character Tyrion Lannister's Season 5 predicament. "We saw that clip from Game of Thrones, and they kept repeating it over and over," says McHale. "We just thought, well, this is ridiculous and, much like 14-year-olds, it will give us an opportunity to say 'cock' over and over again." As McHale works his way through 11 years with The Soup, he is often asked how much longer he'll continue. Given that he also stars in Yahoo's Community (despite recent press reports about its cancelation, the actor tells Adweek the show is still alive ) and is set to guest star on Fox's revival of The X-Files ("People think that I can't do anything dramatic because I do so much in comedy," he bemoans), it's little wonder the question comes up. "I've got a good 30 years left!" jokes McHale.

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How Daily Fantasy Sports Became a Heavyweight in the Advertising World

July 6, 2015  |  Media Week  |  No Comments

It seems these days sports fans can't catch a game on TV or listen to sports talk radio without being hit with ads for daily fantasy sports (DFS). While fantasy sports have enjoyed a long run, with digital giants ESPN, Yahoo and CBS capturing the attention of sports-crazed gamers, a daily form of drafting players and tracking teams is exploding in popularity. The fantasy sports world boasts 56.8 million active players in the U.S. and Canada, according to the Fantasy Sports Trade Association. Of those, roughly 20 percent are participating exclusively in DFS, up from 8 percent in 2013, with just two providers—6-year-old FanDuel and 3-year-old DraftKings —cornering the market. It's not just fans' ability to build a new team on a daily basis that's the driver. The real key to DFS' success is legalized betting. Thanks to a series of technicalities, DFS players can win cash. One heavy hitter, Tommy Gelati, has won well over $100,000 playing DFS and even has parlayed his success into a hosting gig on SiriusXM's Fantasy Sports radio station. "I play high volume—thousands [of dollars] a day," said Gelati.

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Why Streaming Service Crackle Ditched the NewFronts for the Upfronts

April 9, 2015  |  Media Week  |  No Comments

Xbox, Kindle Fire, Roku, Smart TV—no matter what device you have, you can find Crackle on it. Each month, 18 million users in the U.S. access the Sony-owned, advertiser-supported streaming network to watch a selection of movies and TV shows, as well as a growing number of original series, including Jerry Seinfeld's Comedians in Cars Getting Coffee. But Crackle still has a bit of an identity crisis as it looks to make a name for itself among the likes of Netflix and Amazon. After an erroneous New York Post report in December indicated that Sony—at the time under siege from hackers and seeking alternative distribution for its controversial comedy The Interview—would be releasing the film for free on Crackle, most people said, "What's Crackle?" (In the end, Crackle landed rights to the film next year in the first ad-supported window.) Crackle's general manager and evp Eric Berger, who's also general manager of digital for Sony Pictures Television, is trying to change that. He's taking big swings like commissioning Joe Dirt 2: Beautiful Loser—the first digital sequel to a movie—and pushing original series like the drama Cleaners, starring David Arquette and Gina Gershon, and the thriller Chosen, starring Chad Michael Murray and Rose McGowan. And in his loudest statement yet, he's moved Crackle out of the NewFronts and into the upfronts for the first time this year: on April 14, it will become the first streaming network to present at the upfronts. On the eve of Crackle's first upfront, Berger talked about his bold move, what really happened with The Interview and meeting the challenge of raising Crackle's profile.

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Yahoo Bets on TV-Style Comedies to Grow Its Video Business

March 18, 2015  |  Variety  |  No Comments

The seeds of Yahoo’s St. Patrick’s Day premiere of season six of “Community” were planted when CEO Marissa Mayer made a critical decision in January 2014 about the future of the Internet media company’s video biz. Mayer, on the job for 18 months after leaving Google, had just fired chief operating officer Henrique de Castro, whose... Read more

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Can Data Help Maker Studios Guarantee a Hit for The Walking Dead’s Robert Kirkman?

March 9, 2015  |  Media Week  |  No Comments

In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many a Trekkie: William Riker, yay or nay? Welcome to Nerd Court, where arguments that one might normally witness at a comic book store instead are heard in a "court of law,"

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Watch: New ‘Cinderella’ Footage, Interviews With Stars

January 3, 2015  |  Variety  |  No Comments

After releasing two new “Cinderella” trailers to ring in the new year, Disney has debuted a featurette via Yahoo Movies. Aside from new footage from the film, the clip also features interviews with director Kenneth Branagh and stars Lily James (Cinderella), Cate Blanchett (Cinderella’s stepmother), “Game of Thrones” alum Richard Madden (Prince Charming) and Helena... Read more

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These Films, Books and TV Shows Ruled Tumblr’s Sponsored Entertainment Posts in 2014

December 17, 2014  |  Media Week  |  No Comments

It's the end of the year, and Tumblr is recapping its top branded entertainment posts of 2014. With the average desktop user spending 14 minutes per visit in October, according to comScore, it's clear why leading entertainment companies are advertising on the Yahoo-owned microblogging site.

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These Films, Books and TV Shows Ruled Tumblr’s Sponsored Entertainment Posts in 2014

December 17, 2014  |  Media Week  |  No Comments

It's the end of the year, and Tumblr is recapping its top branded entertainment posts of 2014. With the average desktop user spending 14 minutes per visit in October, according to comScore, it's clear why leading entertainment companies are advertising on the Yahoo-owned microblogging site.

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Yahoo to Acquire Video Ad-Tech Firm BrightRoll for $640 Million

November 11, 2014  |  Variety  |  No Comments

Yahoo announced a deal to acquire BrightRoll, a programmatic video-advertising platform, for $640 million in cash. The deal will combine Yahoo’s desktop and mobile video advertising inventory with BrightRoll’s platform and publisher relationships. BrightRoll’s net revenue is expected to exceed $100 million this year, and Yahoo said it expects the transaction to enhance its profitability.... Read more

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Universal, CW and Hulu Buy Into Yahoo’s Tumblr Autoplay Video Ads

October 28, 2014  |  Variety  |  No Comments

Entertainment companies have yet another social-marketing tool to play with: Yahoo’s Tumblr micro-blogging site has launched autoplay video ads, with initial advertisers including Universal, CW and Hulu. The video ads on Tumblr will show up in users’ feeds, muted by default and presented in a continuous loop — like Facebook’s autoplay ads. On Tumblr’s Android and iOS apps, the... Read more

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