Posts Tagged ‘yahoo’

Yahoo to Acquire Video Ad-Tech Firm BrightRoll for $640 Million

November 11, 2014  |  Variety  |  No Comments

Yahoo announced a deal to acquire BrightRoll, a programmatic video-advertising platform, for $640 million in cash. The deal will combine Yahoo’s desktop and mobile video advertising inventory with BrightRoll’s platform and publisher relationships. BrightRoll’s net revenue is expected to exceed $100 million this year, and Yahoo said it expects the transaction to enhance its profitability.... Read more

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Universal, CW and Hulu Buy Into Yahoo’s Tumblr Autoplay Video Ads

October 28, 2014  |  Variety  |  No Comments

Entertainment companies have yet another social-marketing tool to play with: Yahoo’s Tumblr micro-blogging site has launched autoplay video ads, with initial advertisers including Universal, CW and Hulu. The video ads on Tumblr will show up in users’ feeds, muted by default and presented in a continuous loop — like Facebook’s autoplay ads. On Tumblr’s Android and iOS apps, the... Read more

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‘Mystery Science Theater 3000′ Stars Reunite in Cast of Yahoo Series ‘Other Space’ (Exclusive)

October 14, 2014  |  Variety  |  No Comments

The stars of the cult TV classic “Mystery Science Theater 3000″ are having a reunion of sorts. Joel Hodgson and Trace Beaulieu have joined the cast of “Other Space,” a half-hour comedy created by Paul Feig (“Bridesmaids”) for Yahoo. The series just began production in anticipation of a launch in the spring of next year.... Read more

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Softbank Told to Cast an Eye Over Yahoo

October 2, 2014  |  Variety  |  No Comments

Shareholder activist urges merger talks between online giants

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Hulu Gains Exclusive Rights to Stream ‘South Park’

July 14, 2014  |  Media Week  |  No Comments

Trey Parker and Matt Stone, co-creators of the long-running Comedy Central animated show South Park, have struck an exclusive deal with Hulu to host the series—including its 244-episode archive as well as new episodes—on the content streaming service, the New York Times reported . According to the terms of the three-year deal, which is worth more than $80 million, Hulu will make all 17 seasons’ worth of the show’s content available for free until Sept. 24, when the show’s 18th season begins. After that, the series’ archive will go behind a paywall, available only to subscribers of Hulu’s premium streaming service, Hulu Plus. New episodes will be available the day after they air on Viacom’s Comedy Central on both Hulu.com and Hulu Plus. In addition, Hulu.com will host a revolving selection of 30 episodes for free, Variety reported . As the Times noted, South Park has historically been available via a range of platforms — “on basic cable, syndicated on ad-supported television, on Netflix, on SouthParkStudios.com and on Hulu.” But with competition between content streaming services such as Hulu, Netflix, Yahoo, and Amazon heating up, exclusivity has become paramount. The deal, which was announced on Saturday as part of the Television Critics Association summer press tour, parallels others engineered by Hulu CEO Mike Hopkins over the last year. As the Hollywood Reporter wrote , the service also “inked an exclusive deal with NBCUniversal in April that included seasons of Fox’s The Mindy Project and Brooklyn Nine-Nine. Nashville and Elementary also stream exclusively on the platform.” The full archive of South Park episodes will be available for free on the website SouthParkStudios.com (now powered by Hulu) until the Sept. 24 season premiere, at which point the site will, like Hulu.com, offer only a revolving selection. Hulu’s content chief Craig Erwich said of the deal, “South Park has revolutionized TV and pushed boundaries with unparalleled topicality and daring humor. We’re thrilled to offer the series to fans in its entirety.”

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Community Is Getting Its Six Seasons (No Movie Yet)

June 30, 2014  |  Media Week  |  No Comments

Well, that was close. Sony's offbeat sitcom Community, canceled at the very last minute by NBC, has been renewed at the very last minute (a few hours before contracts with Sony were set to expire, in fact) by Yahoo Screen . Thirteen episodes of the sitcom will air on Yahoo starting in the fall. At the Digital Content NewFronts this year, companies like Yahoo, YouTube and Crackle were voluble about a commitment to premium content; now Yahoo, at least, will be able to say that, like Netflix, it has a sitcom with huge cult appeal (albeit some very low live viewership ) and, unlike Netflix, it's selling ad inventory against that show. Community essentially lived on goodwill and fandom for five years on NBC; after two consecutive half-season orders (during which time the network inexplicably pitted the geeky comedy against the Death Star of geeky comedies, CBS's unbeatable nerdfest The Big Bang Theory), NBC president Bob Greenblatt finally pulled the plug. Showrunner and creator Dan Harmon was initially blas

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‘The Fault in Our Stars’ Cast Talks Crying, Kissing and Improvisation (VIDEO)

May 4, 2014  |  Variety  |  No Comments

The actors had to do a lot of crying in “The Fault in Our Stars,” but apparently, it was John Green, the author of the book on which the film is based, who cried the most on set. The cast revealed that and several other tidbits during a Yahoo press conference Sunday in promotion for... Read more

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Former TV News Stars Are Finding a Second Life Online

March 31, 2014  |  Media Week  |  No Comments

Far from hearing crickets after streaming into the Internet abyss, former TV news talent are unearthing a flourishing market online. In mid-March, Katie Couric interviewed former New York Mayor Michael Bloomberg, the former CBS Evening News anchor’s first assignment as global news anchor for Yahoo . And Cenk Uygur’s The Young Turks Network last week introduced a 30-minute version of its live YouTube newscast and a weekly entertainment program called Pop Trigger on Hulu and Hulu Plus. It’s the first deal the liberal-leaning outfit inked since being canceled by Current TV after its sale to Al Jazeera last summer . Its new digital home is prime turf for TYT’s 18-34 demo. “Our flagship show is already bigger online,” Uygur said. “Why would I need to go back into the format where I would get less views?” Online news outlets know that longevity and shareability beat breaking news. That can include stretching a viral video into an entire segment. “It’s not just who watches that night—it’s have you created a show or a good segment that people are going to watch over time?” said Jon Housman, CEO of Ora.TV, the home of Larry King Now. An added benefit: It is ridiculously cheap to produce, as Forrester Research vp James McQuivey pointed out. While TV news operations sweat cash sending reporters to Afghanistan, Web news sites can do video chats with interviewees for a fraction of the cost. Their success online doesn’t mean that if given the chance, online news anchors wouldn’t come crawling back to television. Even as he promises to never abandon his online followers, even Uygur isn’t fully closing the book on cable

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You Say Goodbye and We Say Hello

December 31, 2013  |  All Things Digital  |  No Comments

This is the last day of the All Things Digital site, which began life in April of 2007 as a year-round extension of the D conference we launched in 2003. Since then, we have published nearly 40,000 posts and attracted millions of loyal readers. Starting January 2, we’ll have an all-new site and suite of conferences, with a different name and Web address, run as an independent company with great investors and partners. It’s likely you’ll hear a lot about it. But before we go — this will be our last post here, by the way — we want to say we are intensely proud of what we did on this tech and media news and analysis site.

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How Can You Miss Us if We Won’t Go Away? Paczkowski and Swisher Highlights From AllThingsD.

December 30, 2013  |  All Things Digital  |  No Comments

A day late, but here’s the last installment of highlight posts from AllThingsD staffers , as we reach twilight on Dec. 31 and this site is no more. As one of my fave depressing funeral poems goes: “Do not stand at my grave and weep, I am not there; I do not sleep.” Actually, I don’t sleep, since I am a blogger and, as you all must realize by now, a sparkly vampire, too. Thus, like the undead, we’ll be reanimated in another form and with a new name right quick. And, not to worry, the archives of what we have written since mid-2007 will also forever remain as definitive proof that we existed, thanks to the hard workers at the NSA in its ongoing quest to suck every digital scrap it can find! But before The Wall Street Journal redirects this site’s URL to its own tech coverage, here are some stories by John Paczkowski, the very first editorial hire Walt Mossberg and I made here, as well as some choice bits by me over the years (Yahoo, Yahoo and, well , mebbe some Yahoo, too!). JOHN PACZKOWSKI 1. Who Will Buy Palm? If Not HTC, How About HP? Key lines: “With handheld sales that fell by more than half year-over-year in its first quarter, HP is surely looking for a way to revive them and capture a larger portion of the important mobile market. Acquiring Palm could be a good way to do it.” 2. Google and the Evolution of Search I: Human Evaluators Key lines: “Google had finally acknowledged that its search results were no longer solely and automatically determined by the company’s vaunted algorithms. Now they simply “relied heavily” on them.

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