Posts Tagged ‘yahoo’

Yahoo Bets on TV-Style Comedies to Grow Its Video Business

March 18, 2015  |  Variety  |  No Comments

The seeds of Yahoo’s St. Patrick’s Day premiere of season six of “Community” were planted when CEO Marissa Mayer made a critical decision in January 2014 about the future of the Internet media company’s video biz. Mayer, on the job for 18 months after leaving Google, had just fired chief operating officer Henrique de Castro, whose... Read more

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Can Data Help Maker Studios Guarantee a Hit for The Walking Dead’s Robert Kirkman?

March 9, 2015  |  Media Week  |  No Comments

In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many a Trekkie: William Riker, yay or nay? Welcome to Nerd Court, where arguments that one might normally witness at a comic book store instead are heard in a "court of law,"

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Watch: New ‘Cinderella’ Footage, Interviews With Stars

January 3, 2015  |  Variety  |  No Comments

After releasing two new “Cinderella” trailers to ring in the new year, Disney has debuted a featurette via Yahoo Movies. Aside from new footage from the film, the clip also features interviews with director Kenneth Branagh and stars Lily James (Cinderella), Cate Blanchett (Cinderella’s stepmother), “Game of Thrones” alum Richard Madden (Prince Charming) and Helena... Read more

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These Films, Books and TV Shows Ruled Tumblr’s Sponsored Entertainment Posts in 2014

December 17, 2014  |  Media Week  |  No Comments

It's the end of the year, and Tumblr is recapping its top branded entertainment posts of 2014. With the average desktop user spending 14 minutes per visit in October, according to comScore, it's clear why leading entertainment companies are advertising on the Yahoo-owned microblogging site.

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These Films, Books and TV Shows Ruled Tumblr’s Sponsored Entertainment Posts in 2014

December 17, 2014  |  Media Week  |  No Comments

It's the end of the year, and Tumblr is recapping its top branded entertainment posts of 2014. With the average desktop user spending 14 minutes per visit in October, according to comScore, it's clear why leading entertainment companies are advertising on the Yahoo-owned microblogging site.

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Yahoo to Acquire Video Ad-Tech Firm BrightRoll for $640 Million

November 11, 2014  |  Variety  |  No Comments

Yahoo announced a deal to acquire BrightRoll, a programmatic video-advertising platform, for $640 million in cash. The deal will combine Yahoo’s desktop and mobile video advertising inventory with BrightRoll’s platform and publisher relationships. BrightRoll’s net revenue is expected to exceed $100 million this year, and Yahoo said it expects the transaction to enhance its profitability.... Read more

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Universal, CW and Hulu Buy Into Yahoo’s Tumblr Autoplay Video Ads

October 28, 2014  |  Variety  |  No Comments

Entertainment companies have yet another social-marketing tool to play with: Yahoo’s Tumblr micro-blogging site has launched autoplay video ads, with initial advertisers including Universal, CW and Hulu. The video ads on Tumblr will show up in users’ feeds, muted by default and presented in a continuous loop — like Facebook’s autoplay ads. On Tumblr’s Android and iOS apps, the... Read more

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‘Mystery Science Theater 3000′ Stars Reunite in Cast of Yahoo Series ‘Other Space’ (Exclusive)

October 14, 2014  |  Variety  |  No Comments

The stars of the cult TV classic “Mystery Science Theater 3000″ are having a reunion of sorts. Joel Hodgson and Trace Beaulieu have joined the cast of “Other Space,” a half-hour comedy created by Paul Feig (“Bridesmaids”) for Yahoo. The series just began production in anticipation of a launch in the spring of next year.... Read more

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Softbank Told to Cast an Eye Over Yahoo

October 2, 2014  |  Variety  |  No Comments

Shareholder activist urges merger talks between online giants

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Hulu Gains Exclusive Rights to Stream ‘South Park’

July 14, 2014  |  Media Week  |  No Comments

Trey Parker and Matt Stone, co-creators of the long-running Comedy Central animated show South Park, have struck an exclusive deal with Hulu to host the series—including its 244-episode archive as well as new episodes—on the content streaming service, the New York Times reported . According to the terms of the three-year deal, which is worth more than $80 million, Hulu will make all 17 seasons’ worth of the show’s content available for free until Sept. 24, when the show’s 18th season begins. After that, the series’ archive will go behind a paywall, available only to subscribers of Hulu’s premium streaming service, Hulu Plus. New episodes will be available the day after they air on Viacom’s Comedy Central on both Hulu.com and Hulu Plus. In addition, Hulu.com will host a revolving selection of 30 episodes for free, Variety reported . As the Times noted, South Park has historically been available via a range of platforms — “on basic cable, syndicated on ad-supported television, on Netflix, on SouthParkStudios.com and on Hulu.” But with competition between content streaming services such as Hulu, Netflix, Yahoo, and Amazon heating up, exclusivity has become paramount. The deal, which was announced on Saturday as part of the Television Critics Association summer press tour, parallels others engineered by Hulu CEO Mike Hopkins over the last year. As the Hollywood Reporter wrote , the service also “inked an exclusive deal with NBCUniversal in April that included seasons of Fox’s The Mindy Project and Brooklyn Nine-Nine. Nashville and Elementary also stream exclusively on the platform.” The full archive of South Park episodes will be available for free on the website SouthParkStudios.com (now powered by Hulu) until the Sept. 24 season premiere, at which point the site will, like Hulu.com, offer only a revolving selection. Hulu’s content chief Craig Erwich said of the deal, “South Park has revolutionized TV and pushed boundaries with unparalleled topicality and daring humor. We’re thrilled to offer the series to fans in its entirety.”

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