Posts Tagged ‘video’

Videology Taps Nielsen to Boost Marketing Across TV and Digital

March 3, 2014  |  Media Week  |  No Comments

Videology, the video advertising company, has a new deal with Nielsen to use data to help TV advertisers target audiences that are watching more and more on digital channels—and that means young people. Videology has been interested in an advertising future that doesn’t distinguish between traditional television and online video, one in which media planners could launch campaigns and reach targeted demographics across channels. Nielsen has been building the tools to measure digital viewers much like it does on TV. “Advertisers need the tools to execute seamless, scalable campaigns across television and online video that can be optimized for bottom line results,” said Videology CEO Scott Ferber in a statement announcing the new deal. “This integration now makes that a reality for brand marketers.” Videology said it now better understands when viewers haven’t been exposed to certain marketing on TV and how to find them online. Also, it's now better able to help brands better retarget marketing to online users after they were already exposed to marketing on TV. One key reverse-engineering development, according to Videology, is that advertisers can use the data on digital viewing habits to inform their TV ad buys as well. The youth demographic—18-34 year olds—are proving more difficult to reach through traditional TV alone, Videology said

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WATCH: The First Trailer for Marvel’s ‘Guardians of the Galaxy’

February 19, 2014  |  Variety  |  No Comments

While “Captain America: The Winter Soldier” is collecting a lot of the buzz, Marvel’s other major release this year “Guardians of the Galaxy” is ready to step into the spotlight with the first trailer for the film bowing on Jimmy Kimmel Live. Film stars Chris Pratt with James Gunn directing. It bows on Aug. 1.... Read more

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Amazon Buys ‘Teen Wolf’ Exclusive Streaming Rights from MGM

February 18, 2014  |  Variety  |  No Comments

Amazon.com expanded its content-licensing agreement with Metro-Goldwyn-Mayer Studios to make the e-retailer’s Prime Instant Video the exclusive subscription video service for all past seasons of MTV series “Teen Wolf.” In addition, the pact includes several MGM films. “The Usual Suspects,” “Raging Bull” and “Thelma and Louise” are now available to members of the Amazon Prime... Read more

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Spark TV’s Chief Investment Officer Dives Back Into the TV Marketplace

February 10, 2014  |  Media Week  |  No Comments

Specs Who

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Spark TV’s Chief Investment Officer Dives Back Into the TV Marketplace

February 10, 2014  |  Media Week  |  No Comments

Specs Who

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Spark TV’s Chief Investment Officer Dives Back Into the TV Marketplace

February 10, 2014  |  Media Week  |  No Comments

Specs Who

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Spark TV’s Chief Investment Officer Dives Back Into the TV Marketplace

February 10, 2014  |  Media Week  |  No Comments

Specs Who

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Sneak Peak: AMC’s Revolutionary War Spy Drama ‘Turn’

February 8, 2014  |  Variety  |  No Comments

With just under two months to go until the premiere, AMC has released a new sneak peek at its highly-anticipated scripted drama series “Turn.” “Turn,” a spy thriller set during the American Revolutionary War, is based on research from Alexander Rose’s book “Washington Spies.” The show tells the story of Abe Woodhull (Jamie Bell), a... Read more

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When Will Every Mobile Device Be Hi-Def?

February 4, 2014  |  Media Week  |  No Comments

Digital video technology has gotten user-friendlier by leaps and bounds in the recent past, with the exception of download-to-own stores plagued with spotty authentication, kludgy interfaces and frustrated consumers who couldn’t take their content from device to device. But it’s getting better. In 2012, 20th Century Fox Home Entertainment took steps to streamline its Digital HD offerings and push out digitally owned copies of its films weeks ahead of traditional DVD and Blu-ray releases, and at lower prices than it’d been asking for. Competitors have followed suit. Mary Daily, president and CMO, worldwide marketing for the company, says the future of owned digital content is getting brighter. So why adopt a new set of standards in the first place? It always starts with the consumer. We realized that we needed to make the digital experience really easy and robust and accessible. A lot of that was to make it simple. The recognition factor of the Digital HD moniker allowed people to realize that it was a way to download their movies. I think in a minute, every mobile device you have is going to be hi-def. How is the proliferation of mobile devices affecting your industry? On Christmas Day, 18 million devices were under trees. Samsung is selling something like 50 million smartphones a year—that’s exponential growth. That’s like nothing we’ve ever seen. It’s like the transition from CDs to MP3 players—now the notion of having to rummage about for a CD just doesn’t make sense to younger consumers

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Who Needs the Super Bowl? Apple Debuts Ad Online Filmed on iPhones to Commemorate Mac’s 1984 Launch (VIDEO)

February 3, 2014  |  Variety  |  No Comments

Apple launched the first Macintosh computer on Jan. 24, 1984, after grabbing the world’s attention two days earlier with its iconic Super Bowl ad directed by Ridley Scott evoking the dystopian world of George Orwell’s “1984.” Thirty years later, Apple shunned buying a spot in the Big Game — and instead, on Monday, it released... Read more

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