Posts Tagged ‘video’

Q&A: Why the Founder of NY Comic Con Is Bringing YouTube Stars to Agencies’ Backyard

October 29, 2015  |  Media Week  |  No Comments

Look out New York, here comes GloZell, as well as Grace Helbig, Mamrie Hart, Joey Graceffa, iJustine and Connor Franta. The stars of social video will gather in the Big Apple this weekend for the first annual Stream Con . The three-day convention, from the people who brought Comic Con to New York, will kick off Friday at the Jacob Javits Center with an Industry Summit , followed by fan events and a "creator camp" throughout the weekend. Event producer Greg Topalian, president of LeftField Media, spoke with Adweek about the goals of Stream Con and the inspiration from its West Coast cousin. Adweek: Why did you decide to start up Stream Con? Topalian: I couldn't believe that New York City didn't have an event that was a 'con' really dedicated to the YouTube, Vine, Snapchat space. We knew the fan demand was there, but the piece that got really exciting was realizing the business behind it. The ad dollars are flowing towards digital. There are certainly plenty of conferences that talk about the digital revolution and social influencers. We felt like there was an opportunity to combine that type of content but also in a fan-friendly environment. Your events are very fan focused, so how do you tailor that experience towards the business audience? We had a lot of conversations with brands and agencies upfront to say: "What do you want? What do you actually want this to be?" What we heard over and over was, "We're not looking for the big philosophical overview. Get down in the weeds, give us case studies and introduce us to the talent." It was a lot of "We know this is big, we know this is moving, there is not a client on our roster that's not asking about this. Get us the details and connect us with the right people." There is already a major online video conference, VidCon, that takes place in Anaheim, Calif. each summer.

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As Live TV Viewing Declines, How Can Networks Fully Monetize Their Viewers?

October 6, 2015  |  Media Week  |  No Comments

For years, NBCUniversal's ratings guru Alan Wurtzel has been criticizing the deficiencies of Nielsen's current ratings system—he says as much as 35 percent of NBC's audience for an average episode isn't measured by Nielsen's C3 and C7 metrics, which don't include most streaming activity, particularly on mobile and tablets—and he's tired of it. "The time for just whining about this is over," said Wurtzel, NBCUniversal's president of research and media development. "We really need to get proactive." As live TV viewing continues to decline—in the first week of the new TV season, three broadcast networks suffered double-digit drops in adults 18-49 versus a year ago: Fox (20 percent), ABC (19 percent) and NBC (10 percent)—networks and buyers have intensified their pleas for a new metric to accurately measure viewing across all platforms, and their cries are finally being heard. "One of the key elements of any ability to monetize is you need measurement," said Charles Buchwalter, president and CEO of Symphony Advanced Media. "If you can't measure it, you can't sell it." Symphony is one of several companies diving into the ratings fray this fall, unveiling new multiplatform tools that they hope will allow them to edge out Nielsen as the new industry standard. Symphony's VideoPulse, a cloud-based service that captures live media usage by individuals across several platforms (including VOD, OTT, Web, mobile, gaming devices, DVR and linear TV), is currently being beta tested by major media companies like NBCUniversal and Viacom. "This market has been moving very quickly over a short period, and being able to use older methodologies to capture this new behavior is very difficult," said Buchwalter. "It very well could be that you just need new approaches to capture this." Wurtzel likes what he sees so far from VideoPulse: "It's very early days there, but it looks to me like this is the first viable alternative I've seen to measure cross-platform." But Symphony isn't the only company looking to become the next Nielsen. ComScore recently introduced Xmedia, which combines TV and digital audience metrics, and mounted an even more aggressive challenge last week by announcing plans to acquire rival Rentrak. In the deal, which is expected to close early next year, the companies will join forces and take on Nielsen for ratings measurement supremacy. However, Nielsen isn't going down without a fight in the struggle for multiplatform metrics. The company is preparing to unveil its total audience measurement, which Nielsen says will introduce "like-for-like" metrics for digital and video—including SVOD providers like Netflix, which have refused to share any ratings metrics for years—by year's end.

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Fullscreen Finally Admits It’s Launching a Subscription Service

September 16, 2015  |  Media Week  |  No Comments

Following months of rumors, Fullscreen has let the cat of the bag—it's launching its own subscription service. Though Fullscreen had been working on the service, simply called Fullscreen, for months, this is the first time the multichannel network has publicly talked about it. In a blog post announcing the service, CEO George Strompolos said the goal was to "bridge the gap between social media and television for youth audiences." Fullscreen did not provide much detail about the upcoming service and made no mention of price or a potential launch date—though it likely won't happen until next year. The company did not say if the paid service will include ads, but it is expected that branded content will be a part of the platform. (The company recently acquired McBeard , a social media content studio that supports major brands across platforms.) Fullscreen did say the subscription product would feature series exclusive to the platform—including Grace Helbig and Hannah Hart's upcoming reboot of Sid and Marty Krofft's Electra Woman and Dyna Girl—and would also look to develop other formats like podcasts and editorial content. Fullscreen will also house documentaries The Outfield and #O2LForever and the upcoming Paul Scheer-Jonathan Stern teen parody series. The announcement comes at a time when content creators, especially multichannel networks, are looking for greater ownership and control of their content

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Scripps Launches TV Everywhere, Complete With Targeted Advertising

September 1, 2015  |  Media Week  |  No Comments

Another TV company is diving into TV Everywhere, with Scripps Networks Interactive now offering livestreaming of HGTV, Travel Channel, Food Network, DIY Network and Cooking Channel. TV Everywhere platform provider Anvato is powering the livestreaming—and dynamic ad insertion, or DAI—on each network's website, along with the iOS and Android apps for HGTV, Food Network and Travel Channel The livestreaming was soft launched in June, said Matt Smith, chief evangelist at Anvato. Scripps' embrace of all things TV Everywhere, including DAI—in which linear ads are replaced by advertisements targeted specifically at the nonlinear audience—shows how much has shifted in the TV Everywhere universe since networks first started experimenting with livestreaming. "The last couple years, you've had brands big and small say, 'Okay, we're going to stream. Let's get it done and we'll figure out how to make money later,'" Smith said. "Scripps looked at this and said, 'This isn't just about extending the brand

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Time Puts Branded and Editorial Content Creation Under One Roof

August 28, 2015  |  Media Week  |  No Comments

On Thursday, Time Inc. unveiled The Foundry , a content and creative collective comprising Time Inc.'s Innovation Studio, Content Solutions and Time Inc. verticals, including The Drive , a new automotive site set to launch in September. The Foundry will be headed by Mark Ford, evp of global advertising sales. The new division will eventually be set up in Time's new office at Industry City in Brooklyn. Adweek spoke with Chris Hercik, vp of Time Inc.'s Native Studio, about putting the company's Innovation Studio and Content Solutions groups under one roof and how Time's in-house studio will stand out from those of other publishers. Adweek: Why launch The Foundry?

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The Players Tribune Will Launch Its First-Ever Branded Series Next Week

August 27, 2015  |  Media Week  |  No Comments

The Players Tribune is furthering its push into digital video with the new series, From Somewhere. It'll be the 10-month old, Derek Jeter-founded sports site's first branded series and will be sponsored by Powerade. In fact, From Somewhere was inspired by Powerade's "Just a Kid" campaign, featuring Chicago Bulls star Derrick Rose. The first episodes of From Somewhere will feature four athletes—Boston Red Sox slugger David Ortiz, women's pro basketball player Diana Taurasi, Seattle Seahawks safety Earl Thomas and Spanish soccer star David Villa— telling their stories. The series debuts Sept. 2 with WNBA star Taurasi in her hometown of Chino, Calif. A new episode arrives each of the following three Wednesdays.

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Here’s 5 Reasons Why Your Office Should Play Fantasy Football

August 27, 2015  |  Media Week  |  No Comments

The NFL season kicks off Sept. 10 when the Pittsburgh Steelers visit the New England Patriots. In the meantime, millions of fantasy football players will draft, tweak and agonize over their respective squads. According to the Fantasy Sports Trade Association, nearly 57 million people have played fantasy sports this year, up from 27 million players in 2009. We caught up with ESPN senior fantasy analyst Matthew Berry, who shared five reasons every office should have a fantasy football league. Did you know people who play fantasy sports enjoy work more than those who don't, for instance? Check out the benefits in the video above, and share it with your boss and coworkers. (That is, if they enjoy things like having fun and communication.)

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Don’t Panic, Says CBS: More People Are Watching TV Now Than a Decade Ago

August 10, 2015  |  Media Week  |  No Comments

On Friday, FX sounded the alarm about the state, and future, of television. But today CBS offered a counterpoint to FX chief John Landgraf's argument, as network execs made their case that TV's future is much healthier than many would believe. That was the message that David Poltrack, chief research officer of CBS Corp. and president of CBS Vision, and Marc DeBevoise, evp and gm at CBS Interactive, kept hammering home as they met with reporters at the Television Critics Association's summer press tour. Poltrack set out to puncture what he called three major "myths" about the industry and its future: that TV viewership is in decline (not true, he said), that millennials are moving away from TV content (only partly true) and that advertising in TV programs has lost value (also untrue, per Poltrack: "If executed effectively, advertising in TV programs has actually gained value"). When it comes to watching TV shows, Poltrack said, the audience for CBS programming has actually grown in the last decade. It's up to 12.3 million viewers in 2014-2015 from 12.1 million viewers in 2003-2004.

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Vice Uses YouTube’s 360 Degree VR for New Sports Series

August 10, 2015  |  Media Week  |  No Comments

Ever wonder what it's like to jump and flip around the desert of Utah's Goblin Valley Skate Park? A new series from Vice Sports will let you experience that, without the threat of injury. Vice Sports has teamed up with lead sponsor Reebok for The Moment, which will spotlight athletes and give viewers a first-hand experience of extreme sports. The Moment utilizes YouTube's 360-degree virtual reality functionality, a technology that has also been used by Lincoln Motor Company, Syfy, MTV and GoPro. The series launched today with Parkour athlete and stuntman Ronnie Shalvis as he performs, jumps and flips throughout the desert of Utah's Goblin Valley State Park. The 360-degree VR kicks in around the four-minute mark of the six-minute video. Each episode can be watched either in standard definition or using a 360-degree view on the YouTube player.

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Here’s How Streaming Service Crackle Will Start Acting Like a Linear TV Network

August 5, 2015  |  Media Week  |  No Comments

Two weeks after becoming the first streaming network to start sharing ratings information , Crackle is taking another page out of the linear playbook: It will begin programming television, just like a network. In the latest addition of its "Always On" service, unveiled at April's upfront , the Sony-owned, ad-supported streaming service will start scheduling programming, Crackle announced at the Television Critics Association's summer press tour. "Movies, TV series and original dramas, comedies and game shows, in all dayparts: daytime, prime-time and late-night," said Andy Kaplan, president of worldwide networks for Sony Pictures Television. "From the moment you watch Crackle, you will see a movie or series that has been scheduled and is already playing. 'Always On' allows viewers to settle into a show title, restart from the beginning or browse through a guide without ever having to leave the video playing in front of them. It's an experience that is truly the best of both worlds." "Always On" is currently available on Roku and will expand to other platforms this fall. Crackle unveiled its first one-hour drama, The Art of More.

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