Posts Tagged ‘video’

Univision and Telemundo Are Battling It Out on a Digital Front

July 1, 2014  |  Media Week  |  No Comments

Alicia Menendez is a digital and mobile junkie. The 30-year-old host of Alicia Menendez Tonight, a weeknight talk program about sex, money and power on Univision and ABC’s joint-venture news network Fusion , is practically fused to her mobile device, even when she’s watching TV. “I just want them in tandem. One augments the other,” she says one evening after filming a segment at the Univision/Fusion Newsport headquarters in Doral, Fla., just outside of Miami. A few miles away in Hialeah, Telemundo novelas Web producer Veronica de la Fuente trawls telenovela content to find fresh social media fodder. With hundreds of thousands of Facebook fans following the more popular soaps, it’s safe to say these aren’t your grandmother’s programs. “Things that never fail: the actresses’ dresses and the handsome guys of the novela,” says de la Fuente. The jobs of these women illustrate the contrasting ways in which Univision and Telemundo are reaching into the digital space. (Both companies have fought for decades to secure Hispanic TV audiences—a fight Univision has dominated.) Where Univision is looking to grow new digital businesses like Fusion and online destination Flama, Telemundo chooses to mine its existing strong suit—telenovelas—for digital iterations. They want the same thing—to attract young and active Hispanic millennials—but are going about it in much different ways. Growing Up Hispanic There’s a good reason the companies are aggressively building out digitally

Read More

Saturn Awards: A Genre Reunion and More Gold for ‘Gravity’

June 27, 2014  |  Variety  |  No Comments

“It’s like Comic-Con meets a Bar-Mitzvah” said host Jeff Ross as the Saturn Awards began Thursday night. He might be onto something. Surely there were plenty of genre faves at the Castaway in Burbank to excite the fanboys and auotgraph seekers outside, whose plaintive cries of “Ernie!” went mostly unheeded by Ghostbuster Ernie Hudson. Among... Read more

Read More

Supreme Court Effectively Puts Aereo Out of Business

June 25, 2014  |  Media Week  |  No Comments

The official word on Aereo came down from the Supreme Court today, and the word is "no."

Read More

Q&A: How Reading Rainbow Soared Back, and How It Will Reach Its $5 Million Goal

June 24, 2014  |  Media Week  |  No Comments

Things are looking sunnier than ever for Reading Rainbow. After the show's Kickstarter hit its $1 million goal in just 11 hours , the creators set their sights on a new butterfly in the sky: $5 million. With one week left, the Kickstarter is currently at $4 million in pledges from more than 83,000 backers. We caught up with Reading Rainbow co-founder and CEO Mark Wolfe (who wrote and directed the Kickstarter video) and chief marketing advisor Teri Rousseau to find out how they've remained authentic to their brand while reinventing Reading Rainbow for a new generation of digital natives. AdFreak: Tell me a bit about the brand after Reading Rainbow left public television. CEO Mark Wolfe with LeVar Burton Rousseau: The original mission when LeVar and Mark formed RR Kids was to bring back Reading Rainbow for this generation and LeVar very much felt that the way to bring that back was through digital technology. Our original app was for the Kindle Fire and iPad, and it went really well. We had kids reading over 150,000 books a week. It was a top-downloaded app. Wolfe: I think we're just lucky that parents are looking for something. Kids want to spend time in front of an electronic device

Read More

Netflix Will Stop Telling Customers Verizon Is Making Their Movies Load Slower

June 9, 2014  |  Media Week  |  No Comments

Netflix said Monday it would comply with Verizon's cease-and-desist letter, sent to both the general public and Netflix general counsel David Hyman from Verizon general counsel Randal S. Milch. The letter's complaints against Netflix were that the streaming service was misrepresenting the "many different factors that affect traffic on the Internet," including the controversy over whether or not Verizon is obliged to provide free access to its network based on user preference. In response, Netflix said that as part of a "transparency campaign" to tell users when the network they were using was choking Netflix content, "we started a small scale test in early May that lets consumers know, while they’re watching Netflix, that their experience is degraded due to a lack of capacity into their broadband provider’s network. "We are testing this across the U.S. wherever there is significant and persistent network congestion," the company said in a blog post bylined to communications vp Joris Evers. "This test is scheduled to end on June 16. We will evaluate rolling it out more broadly." While this is sort of a non-denial-denial—we don't admit that what we're doing is wrong but coincidentally, we're going to stop doing it—on the heels of the Verizon C&D letter, it comes with yet another dig at Verizon: a post from the company's ISP speed ranker, a fascinating tool you can check out yourself here . With the new site, which appears to dynamically measure average bandwidth—that's actual bandwidth, not advertised bandwidth—you can see that Netflix's data streams a lot slower from Verizon's DSL service (which is definitely incredibly slow), but you can also see, among other things, that the U.S. has some of the slowest streaming speeds in the developed world, below every European country except Ireland and lagging behind much poorer countries elsewhere in the Americas like Mexico and Brazil.

Read More

Netflix Creates the Best Worst Website for Its New Cartoon, BoJack Horseman

June 3, 2014  |  Media Week  |  No Comments

Netflix has done quite a bit of clever marketing in its recent past, from the minimalist teasers for House of Cards to its fake listings for shows featured in Arrested Development. The streaming service's newest oddity is part of the promotion for BoJack Horseman, an upcoming Adult Swim-ish show about a talking horse who's fallen on hard times after the demise of his 1990s sitcom.

Read More

‘Gangnam Style’ Becomes First YouTube Video With 2 Billion Views

May 31, 2014  |  Variety  |  No Comments

Psy’s horse-trotting moves are continuing to earn him Guinness World Records. The South Korean pop star’s 2012 summer hit “Gangnam Style” has become the first YouTube video with 2 billion views. The clip reached the milestone before midnight on Friday and currently has 2,001,085,884 views. Back in late 2012, “Gangnam Style” beat Justin Bieber’s “Baby”... Read more

Read More

Streamy Romance: Americans’ Love Affair With B Movies Goes Digital

May 22, 2014  |  Media Week  |  No Comments

On an October morning in 2008, a truck loaded with VHS cassettes pulled away from Distribution Video Audio’s warehouse in Palm Harbor, Fla.—and made history: It was the last major shipment of movies on VHS bound for retail stores. As owner Ryan J. Kugler told the Los Angeles Times: “It’s dead. This is it.” VHS was dead. In fact, A History of Violence, the last major Hollywood title put on videocassette, appeared in 2006. But the demise of VHS didn’t mean that Americans had wearied of watching movies in their living rooms. In fact, we do more of it all the time. A recent Harris Poll revealed that 57 percent of consumers would rather watch a film at home than in the theater. A survey from Motorola showed the average time we spend watching movies at home has jumped from five hours a week to six. So while the medium might change, the love for home screening had not—and that’s the lesson on view in the two ads here. In a technical sense, the only difference between this 1985 ad for CBS/Fox Video and its 2014 Warner Archive counterpart is that magnetic tape has ceded its place to digital. Otherwise, both ads testify not just to the profitability of the back catalog, but to a curious truth about American cinematic tastes. Even the most obscure, marginal B-grade movie has someone, somewhere, who loves it. Actually, a loyal fan base is probably the only thing that can explain why media companies this rich can get away with creating ads this marginal. “Neither is particularly pleasing to the eye or says much, visually, about the storyline of the films,” observed movie marketing consultant Sheri Candler

Read More

Why AMC Wants You to Watch the Whole First Episode of Halt & Catch Fire Early on Tumblr

May 20, 2014  |  Media Week  |  No Comments

If AMC's corporate strategy has embraced a single ethos over the last few years, it's that more people watching is better, period. So it's probably not a surprise that the network elected to release the premiere episode of its new drama Halt & Catch Fire, a period show about the competitive 1980's personal computing scene, on Tumblr

Read More

Billboard Music Awards Stomps Good Wife, Amazing Race Finales

May 20, 2014  |  Media Week  |  No Comments

The week got off to a good start for ABC: the network's Sunday broadcast of the Billboard Music Awards won out handily over season finales of The Good Wife and The Amazing Race on CBS, both of which were flat in 18-49. The Billboard show hit a 13-year audience high—a rarity in an age of increased fragmentation. Billboard, like Adweek, is owned by affiliates of Guggenheim Partners.

Read More