Posts Tagged ‘video’

Who Needs the Super Bowl? Apple Debuts Ad Online Filmed on iPhones to Commemorate Mac’s 1984 Launch (VIDEO)

February 3, 2014  |  Variety  |  No Comments

Apple launched the first Macintosh computer on Jan. 24, 1984, after grabbing the world’s attention two days earlier with its iconic Super Bowl ad directed by Ridley Scott evoking the dystopian world of George Orwell’s “1984.” Thirty years later, Apple shunned buying a spot in the Big Game — and instead, on Monday, it released... Read more

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SundanceTV President Is on the Lookout for Flawed Characters

February 3, 2014  |  Media Week  |  No Comments

Specs Who

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Twitter’s 2014 Strategy: The Intersection of Video and Data

January 21, 2014  |  Media Week  |  No Comments

Twitter is doubling down on its second-screen pitch. The company has been meeting with agencies and brands since the beginning of the year, showing off its ad product road map in an attempt to counter Facebook’s push into video , according to industry sources who met with the social network. Several of these meetings occurred at the Consumer Electronics Show in Las Vegas a few weeks ago. “Twitter is most bullish on video and data, and the intersection of video and data,” said one agency executive who was briefed on Twitter’s 2014 strategy. Industry insiders signed non-disclosure agreements and could not reveal specifics on Twitter’s upcoming ad products. But clearly, Twitter has spent much of the past year touting its symbiotic relationship with TV. Case in point: Twitter has been promoting its ability to harness data and insights from conversations surrounding specific TV shows and then allows brands to reach those viewers. And last year, Twitter bought the social TV analytics firm Bluefin Labs to bolster such TV targeting capabilities. “They have the ability to reach people simultaneously on TV and Twitter,” the ad agency executive said. “It’s a second-screen option that’s not happening elsewhere.” Brands are convinced of Twitter’s value, and the ad spending reflects their enthusiasm. “Twitter spend will increase this year for a number of reasons, one being their embrace of television,” said David Rittenhouse, Ogilvy & Mather’s managing director. TV’s use of Twitter will evolve beyond the simple adoption of hashtags in prime time, he said. Another agency executive said that some advertisers—particularly tech brands—plan to spend five times as much on Twitter this year compared to last. “If I’m sponsoring [ESPN’s] College GameDay, I can actually take my offline [ad copy], upload it into Twitter and serve it to people after they watched the show,” the source said. “Advertisers are obsessed with it because they’re able to increase awareness. It’s an extension of their TV buying, and they’re [quintupling] Twitter budgets for it.” These are ad dollars that could be going to Facebook, this source said. Indeed, there is a debate in the ad industry about which platform is better for such TV-esque advertising. As Twitter pushes TV this year, Facebook is rolling out its broad autoplay video ad product.

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See Walking Dead’s Norman Reedus Get All Freaked Out by a Real Zombie Scare

January 17, 2014  |  Media Week  |  No Comments

Steely-eyed, crossbow-wielding Daryl Dixon never loses his cool in a zombie attack, but the actor who plays him, Norman Reedus? He might just jump out of his skin if set upon by the undead. The Walking Dead star got an unexpected visit from a superfan, transformed into a brain-eating monster by the show's special effects guru Greg Nicotero, during a promo tour for the mega-hit AMC TV series. He reacted in a very un-Daryl-like way. See the video below, which joyfully (for us) and embarrassingly (for Reedus) replays his jump/yelp in slow motion. Walking Dead fan Nick Santonastasso, 17, has pulled this prank before on unsuspecting grocery shoppers, who defended themselves with bulk paper towels and party supplies. Reedus had only his endearing personality to shield him

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Check-In CES: Connected Media

January 7, 2014  |  Media Week  |  No Comments

Video detail

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4K Is Great for Everybody Except the TV Networks

January 7, 2014  |  Media Week  |  No Comments

Most of it you'll just see in the video, but Michael Bay was not able to make it through the presentation he was supposed to be giving in Las Vegas at CES 2014 because of what appeared to be a problem with the text crawl behind the audience. "The type is all off. Sorry. I'll just wing this," he said, before a brief, valiant attempt to improv his way through the introduction of Samsung's giant 105-inch curved-screen TV. Then he gave up. Video below courtesy of the quick-fingered Joshua Topolsky at the Verge . Bay later apologized, saying he'd skipped a line. He's not an improv comedian, people! Samsung's new TV will probably be the best place to watch the new season of House of Cards, as Netflix said it will definitely be streaming it in the super-duper-hi-def 4K format that was the belle of last year's CES ball. The streaming service announced partnerships with Samsung, Sony, LG and others; Amazon also announced a partnership with Samsung that includes content producers

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The War for Control of Your Living Room

January 7, 2014  |  Media Week  |  No Comments

All right, so you’ve heard CES is about the wearable Internet this year —the gadgets you whip out at a party or over dinner or (God forbid) in the car. But back in the living room, there’s a war being waged for that much-maligned piece of furniture we all end up in front of sooner or later. Call it the Idiot Box, the Boob Tube or whatever you want—the majority of media consumption still happens in front of the television, and whether it’s gaming, movie watching, Netflix or just listening to the stereo, tech giants are fighting tooth and nail for a seat on your couch. Here’s what they’re bringing to the party. The Champion From Kabletown: Comcast What it is:

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Check-In CES: Rise of Curved Glass

January 6, 2014  |  Media Week  |  No Comments

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Check-In CES: The Virtual Reality Flood

January 3, 2014  |  Media Week  |  No Comments

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Rdio Killed the Vdio Star

December 27, 2013  |  All Things Digital  |  No Comments

Not even a year old, and already Vdio is taking a dirt nap. Rdio said on Friday that it is scrapping the nascent video-streaming platform with which it had hoped to take on Netflix and Hulu. “Despite our efforts, we were not able to deliver the differentiated customer experience we had hoped for, and so Vdio is now closed,” the company said in a message to users of the service. Evidently, Rdio’s bottom line has taken precedence over its dreams of becoming a global entertainment streaming platform.

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