Posts Tagged ‘video’

Netflix Creates the Best Worst Website for Its New Cartoon, BoJack Horseman

June 3, 2014  |  Media Week  |  No Comments

Netflix has done quite a bit of clever marketing in its recent past, from the minimalist teasers for House of Cards to its fake listings for shows featured in Arrested Development. The streaming service's newest oddity is part of the promotion for BoJack Horseman, an upcoming Adult Swim-ish show about a talking horse who's fallen on hard times after the demise of his 1990s sitcom.

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‘Gangnam Style’ Becomes First YouTube Video With 2 Billion Views

May 31, 2014  |  Variety  |  No Comments

Psy’s horse-trotting moves are continuing to earn him Guinness World Records. The South Korean pop star’s 2012 summer hit “Gangnam Style” has become the first YouTube video with 2 billion views. The clip reached the milestone before midnight on Friday and currently has 2,001,085,884 views. Back in late 2012, “Gangnam Style” beat Justin Bieber’s “Baby”... Read more

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Streamy Romance: Americans’ Love Affair With B Movies Goes Digital

May 22, 2014  |  Media Week  |  No Comments

On an October morning in 2008, a truck loaded with VHS cassettes pulled away from Distribution Video Audio’s warehouse in Palm Harbor, Fla.—and made history: It was the last major shipment of movies on VHS bound for retail stores. As owner Ryan J. Kugler told the Los Angeles Times: “It’s dead. This is it.” VHS was dead. In fact, A History of Violence, the last major Hollywood title put on videocassette, appeared in 2006. But the demise of VHS didn’t mean that Americans had wearied of watching movies in their living rooms. In fact, we do more of it all the time. A recent Harris Poll revealed that 57 percent of consumers would rather watch a film at home than in the theater. A survey from Motorola showed the average time we spend watching movies at home has jumped from five hours a week to six. So while the medium might change, the love for home screening had not—and that’s the lesson on view in the two ads here. In a technical sense, the only difference between this 1985 ad for CBS/Fox Video and its 2014 Warner Archive counterpart is that magnetic tape has ceded its place to digital. Otherwise, both ads testify not just to the profitability of the back catalog, but to a curious truth about American cinematic tastes. Even the most obscure, marginal B-grade movie has someone, somewhere, who loves it. Actually, a loyal fan base is probably the only thing that can explain why media companies this rich can get away with creating ads this marginal. “Neither is particularly pleasing to the eye or says much, visually, about the storyline of the films,” observed movie marketing consultant Sheri Candler

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Why AMC Wants You to Watch the Whole First Episode of Halt & Catch Fire Early on Tumblr

May 20, 2014  |  Media Week  |  No Comments

If AMC's corporate strategy has embraced a single ethos over the last few years, it's that more people watching is better, period. So it's probably not a surprise that the network elected to release the premiere episode of its new drama Halt & Catch Fire, a period show about the competitive 1980's personal computing scene, on Tumblr

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Billboard Music Awards Stomps Good Wife, Amazing Race Finales

May 20, 2014  |  Media Week  |  No Comments

The week got off to a good start for ABC: the network's Sunday broadcast of the Billboard Music Awards won out handily over season finales of The Good Wife and The Amazing Race on CBS, both of which were flat in 18-49. The Billboard show hit a 13-year audience high—a rarity in an age of increased fragmentation. Billboard, like Adweek, is owned by affiliates of Guggenheim Partners.

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Relativity Media Celebrates 10th Anniversary (VIDEO)

May 6, 2014  |  Variety  |  No Comments

If there is one thing everyone can agree on about Ryan Kavanaugh, it’s that he does things differently. Both supporters and detractors will tell you that the founder and chief executive officer of Relativity Media, which is celebrating its 10th anniversary, has his own vision, and his own way of getting things done. This is... Read more

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‘The Fault in Our Stars’ Cast Talks Crying, Kissing and Improvisation (VIDEO)

May 4, 2014  |  Variety  |  No Comments

The actors had to do a lot of crying in “The Fault in Our Stars,” but apparently, it was John Green, the author of the book on which the film is based, who cried the most on set. The cast revealed that and several other tidbits during a Yahoo press conference Sunday in promotion for... Read more

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Viewing Habits Show Traditional TV Networks Still Reign Supreme

April 30, 2014  |  Media Week  |  No Comments

Especially among younger viewers, use and awareness of digital streaming companies is growing to rival that of traditional TV networks. However, television currently remains the top medium by which to consume programming.

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Digital Startups Are Teaching the Big Guys Some Lessons

April 29, 2014  |  Media Week  |  No Comments

Scott Cohen spent his career working for media conglomerates, including a stint as executive editor for the digital arm of the New York Daily News. But after hearing about Vocativ ’s ability to use analytical methods to hunt for little-seen stories lurking in the Internet’s long tail, Cohen was willing to chance a new career at an Internet-native startup. “What appealed to me was not only the ability to build something from scratch with really smart people but to be obviously on the cutting edge of digital,” explains Vocativ’s CEO. He’s not the only old-media character lured by the siren call of the digital world. Many traditional TV outlets are striking partnerships with young digital upstarts. In late February, Vocativ announced a multimillion-dollar, multiyear partnership with MSNBC . Select videos produced by the Web organization appear on Ronan Farrow Daily, with an option to expand its content across NBCU News Group’s properties.

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Xbox Successfully Digs Up ‘E.T. the Extra-Terrestrial’ Video Game in New Mexico

April 27, 2014  |  Variety  |  No Comments

The game may have been made by Atari, but Microsoft’s Xbox Entertainment Studios successfully dug up what many consider the worst video game ever made, “E.T. the Extra-Terrestrial,” in a New Mexico landfill. The game’s cartridges were found in Alamogordo on Saturday, as part of an attempt to discover whether a long-standing urban myth that... Read more

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