Posts Tagged ‘video’

A Look at What the Broadcast TV Networks Have in Store for 2014-15

March 10, 2014  |  Media Week  |  No Comments

“Time is a flat circle. Everything we’ve ever done or will do, we’re gonna do over and over and over again.” —Rustin Cohle While his musings have more to do with Nietzsche than Nielsen, True Detective’s nihilist ex-cop just as easily could have been inveighing against the infernal hamster wheel that is broadcast TV’s development process. Two-thirds of the way through another unremarkable season, the pilots designed to replace the failures of 2013-14 are a familiar stew of cop shows, bland comedies and spinoffs. And yet, hope springs eternal … Poised to win its first seasonal ratings crown in 10 years, NBC is still struggling with its Thursday night comedy lineup. All three newcomers have been shuttered, but with 19 sitcom pilots in the hopper, the Peacock has plenty of options. The twin comedy suns that light NBC’s corner of the universe are represented in Tina Fey’s Tooken and Amy Poehler’s Old Soul ; along with a Craig Robinson vehicle and Rob Lowe’s turn as a tennis hustler. These are the only projects that deviate from the cookie-cutter relationship comedy template. On the drama front, the resurrected CBS pilot Babylon Fields could bring NBC’s Wednesday 8 p.m. slot back from the dead. Speaking of CBS , the Eye Network once again has few weak spots to shore up, as it is expected to renew the vast majority of its lineup. (As CBS Corp. CEO Les Moonves said last week, “The problem with our new development is, where do you put it all?”) Having secured the rights to the new Thursday Night Football package , CBS has a powerful new vehicle with which to promote its ailing Monday 10 p.m. slot. Look for Vince Gilligan’s Battle Creek and an untitled Wall Street drama from Taylor Elmore (Justified) and John Cusack to help level the playing field. Fox entertainment chairman Kevin Reilly has made good on his promise to scrap the insanely inefficient custom that is pilot season, jumping straight into seven series orders. Among these are the Batman prequel Gotham, which could make for a nice fit on Monday nights with the returning Sleepy Hollow , and the Rainn Wilson detective strip, Backstrom. Seth MacFarlane, John Mulaney and Fey have comedies in the works for next season when Fox will have as many as six-and-a-half hours to fill each week.

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Videology Taps Nielsen to Boost Marketing Across TV and Digital

March 3, 2014  |  Media Week  |  No Comments

Videology, the video advertising company, has a new deal with Nielsen to use data to help TV advertisers target audiences that are watching more and more on digital channels—and that means young people. Videology has been interested in an advertising future that doesn’t distinguish between traditional television and online video, one in which media planners could launch campaigns and reach targeted demographics across channels. Nielsen has been building the tools to measure digital viewers much like it does on TV. “Advertisers need the tools to execute seamless, scalable campaigns across television and online video that can be optimized for bottom line results,” said Videology CEO Scott Ferber in a statement announcing the new deal. “This integration now makes that a reality for brand marketers.” Videology said it now better understands when viewers haven’t been exposed to certain marketing on TV and how to find them online. Also, it's now better able to help brands better retarget marketing to online users after they were already exposed to marketing on TV. One key reverse-engineering development, according to Videology, is that advertisers can use the data on digital viewing habits to inform their TV ad buys as well. The youth demographic—18-34 year olds—are proving more difficult to reach through traditional TV alone, Videology said

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WATCH: The First Trailer for Marvel’s ‘Guardians of the Galaxy’

February 19, 2014  |  Variety  |  No Comments

While “Captain America: The Winter Soldier” is collecting a lot of the buzz, Marvel’s other major release this year “Guardians of the Galaxy” is ready to step into the spotlight with the first trailer for the film bowing on Jimmy Kimmel Live. Film stars Chris Pratt with James Gunn directing. It bows on Aug. 1.... Read more

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Amazon Buys ‘Teen Wolf’ Exclusive Streaming Rights from MGM

February 18, 2014  |  Variety  |  No Comments

Amazon.com expanded its content-licensing agreement with Metro-Goldwyn-Mayer Studios to make the e-retailer’s Prime Instant Video the exclusive subscription video service for all past seasons of MTV series “Teen Wolf.” In addition, the pact includes several MGM films. “The Usual Suspects,” “Raging Bull” and “Thelma and Louise” are now available to members of the Amazon Prime... Read more

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Spark TV’s Chief Investment Officer Dives Back Into the TV Marketplace

February 10, 2014  |  Media Week  |  No Comments

Specs Who

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Spark TV’s Chief Investment Officer Dives Back Into the TV Marketplace

February 10, 2014  |  Media Week  |  No Comments

Specs Who

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Spark TV’s Chief Investment Officer Dives Back Into the TV Marketplace

February 10, 2014  |  Media Week  |  No Comments

Specs Who

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Spark TV’s Chief Investment Officer Dives Back Into the TV Marketplace

February 10, 2014  |  Media Week  |  No Comments

Specs Who

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Sneak Peak: AMC’s Revolutionary War Spy Drama ‘Turn’

February 8, 2014  |  Variety  |  No Comments

With just under two months to go until the premiere, AMC has released a new sneak peek at its highly-anticipated scripted drama series “Turn.” “Turn,” a spy thriller set during the American Revolutionary War, is based on research from Alexander Rose’s book “Washington Spies.” The show tells the story of Abe Woodhull (Jamie Bell), a... Read more

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When Will Every Mobile Device Be Hi-Def?

February 4, 2014  |  Media Week  |  No Comments

Digital video technology has gotten user-friendlier by leaps and bounds in the recent past, with the exception of download-to-own stores plagued with spotty authentication, kludgy interfaces and frustrated consumers who couldn’t take their content from device to device. But it’s getting better. In 2012, 20th Century Fox Home Entertainment took steps to streamline its Digital HD offerings and push out digitally owned copies of its films weeks ahead of traditional DVD and Blu-ray releases, and at lower prices than it’d been asking for. Competitors have followed suit. Mary Daily, president and CMO, worldwide marketing for the company, says the future of owned digital content is getting brighter. So why adopt a new set of standards in the first place? It always starts with the consumer. We realized that we needed to make the digital experience really easy and robust and accessible. A lot of that was to make it simple. The recognition factor of the Digital HD moniker allowed people to realize that it was a way to download their movies. I think in a minute, every mobile device you have is going to be hi-def. How is the proliferation of mobile devices affecting your industry? On Christmas Day, 18 million devices were under trees. Samsung is selling something like 50 million smartphones a year—that’s exponential growth. That’s like nothing we’ve ever seen. It’s like the transition from CDs to MP3 players—now the notion of having to rummage about for a CD just doesn’t make sense to younger consumers

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