Posts Tagged ‘video’

Kevin Spacey Tries to Take Over the World … in His Ads [Video]

July 22, 2014  |  Media Week  |  No Comments

With two Oscars to his name, and a current starring role in one of the most celebrated TV series on the air, Kevin Spacey already has the world at his feet. But it's clear he wants more. Or at least, so it appears from his advertising work. We recently looked at the commercials he's done and noticed a theme. He always seems to portray a man of mystery on the hunt—whether playing a secret agent for for E*Trade, a power-hungry kingpin for Call of Duty or a man seeking perfection on American Airlines. Is Spacey being typecast in his ads? Or could he bring a greater range than advertisers give him credit for? Check out the video above, and judge for yourself.

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How CNN Made a Cisco-Sponsored Web Series About Progressive Cities

July 18, 2014  |  Media Week  |  No Comments

During

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Beyonce Leads MTV VMA Nominations

July 17, 2014  |  Variety  |  No Comments

6 Brands that Saw Huge Digital Lifts During World Cup

July 15, 2014  |  Media Week  |  No Comments

While mobile, social media and video were new territory to large companies during South Africa’s 2010 World Cup, four years later, digital played a major role in brands’ tournament-themed campaigns. Here is a look at how six brands (both official and non-official World Cup sponsors) fared with digital this year. Adidas Is All Net The World Cup sponsor racked up 5.8 million followers on Twitter, Facebook, Instagram, Tumblr, Google+ and YouTube for global and World Cup-specific accounts (like the @brazuca

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You Could Get Paid to Watch Netflix

July 7, 2014  |  Media Week  |  No Comments

If you live in the U.K. or Ireland, you could get paid to watch Netflix for a living. The streaming service put up a job listing seeking a qualified candidate to help out with its recommendations system by watching movies and television shows, The Huffington Post reports . According to Netflix's offical job listing for a tagger, "applicants will be responsible for watching and analyzing films and TV programmes that will be streaming on Netflix in the future. The tagger will deconstruct the films and programmes and describe them using objective tags." The listing goes on to specify that the role will offer flexible hours and would be ideal for those with a background in film or film history, or those with filmmaking experience. Taggers are also among the first to see Netflix original series, such as House of Cards and Orange is the New Black . While there are currently around 40 Taggers worldwide, this is the first time Netflix is recruiting for the position in the U.K. and Ireland, reports The Independent . According to that publication, current taggers include "a mum who speaks fluent Hindi and has worked on several procedural crime shows, a French native and former keyboard player in Stereolab now living in New York who tags French-language content and a film director working on his third feature starring Tim Roth who lives in Mexico City and tags Spanish-language content." "We see ourselves as a match making service, which means that we get to know our members and how they interact with our service,"

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Univision and Telemundo Are Battling It Out on a Digital Front

July 1, 2014  |  Media Week  |  No Comments

Alicia Menendez is a digital and mobile junkie. The 30-year-old host of Alicia Menendez Tonight, a weeknight talk program about sex, money and power on Univision and ABC’s joint-venture news network Fusion , is practically fused to her mobile device, even when she’s watching TV. “I just want them in tandem. One augments the other,” she says one evening after filming a segment at the Univision/Fusion Newsport headquarters in Doral, Fla., just outside of Miami. A few miles away in Hialeah, Telemundo novelas Web producer Veronica de la Fuente trawls telenovela content to find fresh social media fodder. With hundreds of thousands of Facebook fans following the more popular soaps, it’s safe to say these aren’t your grandmother’s programs. “Things that never fail: the actresses’ dresses and the handsome guys of the novela,” says de la Fuente. The jobs of these women illustrate the contrasting ways in which Univision and Telemundo are reaching into the digital space. (Both companies have fought for decades to secure Hispanic TV audiences—a fight Univision has dominated.) Where Univision is looking to grow new digital businesses like Fusion and online destination Flama, Telemundo chooses to mine its existing strong suit—telenovelas—for digital iterations. They want the same thing—to attract young and active Hispanic millennials—but are going about it in much different ways. Growing Up Hispanic There’s a good reason the companies are aggressively building out digitally

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Saturn Awards: A Genre Reunion and More Gold for ‘Gravity’

June 27, 2014  |  Variety  |  No Comments

“It’s like Comic-Con meets a Bar-Mitzvah” said host Jeff Ross as the Saturn Awards began Thursday night. He might be onto something. Surely there were plenty of genre faves at the Castaway in Burbank to excite the fanboys and auotgraph seekers outside, whose plaintive cries of “Ernie!” went mostly unheeded by Ghostbuster Ernie Hudson. Among... Read more

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Supreme Court Effectively Puts Aereo Out of Business

June 25, 2014  |  Media Week  |  No Comments

The official word on Aereo came down from the Supreme Court today, and the word is "no."

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Q&A: How Reading Rainbow Soared Back, and How It Will Reach Its $5 Million Goal

June 24, 2014  |  Media Week  |  No Comments

Things are looking sunnier than ever for Reading Rainbow. After the show's Kickstarter hit its $1 million goal in just 11 hours , the creators set their sights on a new butterfly in the sky: $5 million. With one week left, the Kickstarter is currently at $4 million in pledges from more than 83,000 backers. We caught up with Reading Rainbow co-founder and CEO Mark Wolfe (who wrote and directed the Kickstarter video) and chief marketing advisor Teri Rousseau to find out how they've remained authentic to their brand while reinventing Reading Rainbow for a new generation of digital natives. AdFreak: Tell me a bit about the brand after Reading Rainbow left public television. CEO Mark Wolfe with LeVar Burton Rousseau: The original mission when LeVar and Mark formed RR Kids was to bring back Reading Rainbow for this generation and LeVar very much felt that the way to bring that back was through digital technology. Our original app was for the Kindle Fire and iPad, and it went really well. We had kids reading over 150,000 books a week. It was a top-downloaded app. Wolfe: I think we're just lucky that parents are looking for something. Kids want to spend time in front of an electronic device

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Netflix Will Stop Telling Customers Verizon Is Making Their Movies Load Slower

June 9, 2014  |  Media Week  |  No Comments

Netflix said Monday it would comply with Verizon's cease-and-desist letter, sent to both the general public and Netflix general counsel David Hyman from Verizon general counsel Randal S. Milch. The letter's complaints against Netflix were that the streaming service was misrepresenting the "many different factors that affect traffic on the Internet," including the controversy over whether or not Verizon is obliged to provide free access to its network based on user preference. In response, Netflix said that as part of a "transparency campaign" to tell users when the network they were using was choking Netflix content, "we started a small scale test in early May that lets consumers know, while they’re watching Netflix, that their experience is degraded due to a lack of capacity into their broadband provider’s network. "We are testing this across the U.S. wherever there is significant and persistent network congestion," the company said in a blog post bylined to communications vp Joris Evers. "This test is scheduled to end on June 16. We will evaluate rolling it out more broadly." While this is sort of a non-denial-denial—we don't admit that what we're doing is wrong but coincidentally, we're going to stop doing it—on the heels of the Verizon C&D letter, it comes with yet another dig at Verizon: a post from the company's ISP speed ranker, a fascinating tool you can check out yourself here . With the new site, which appears to dynamically measure average bandwidth—that's actual bandwidth, not advertised bandwidth—you can see that Netflix's data streams a lot slower from Verizon's DSL service (which is definitely incredibly slow), but you can also see, among other things, that the U.S. has some of the slowest streaming speeds in the developed world, below every European country except Ireland and lagging behind much poorer countries elsewhere in the Americas like Mexico and Brazil.

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