Posts Tagged ‘video’

Amazon Dedicates September to Comedy by Releasing 4 Series, Including One From Woody Allen

August 7, 2016  |  Media Week  |  No Comments

The broadcast networks aren't the only ones rolling out most of their comedies when the new TV season kicks off in September. Amazon will debut four of its comedies, including the third season of Transparent, that same month. "This September will be Amazon's month of comedy, where we will debut four new comedy series in a row, the first streaming service to do so. We're calling it Amazon's month of comedy, unless we come up with something better before September," Amazon Studios' head of half-hour series Joe Lewis said today at the Television Critics Association's summer press tour in L.A. One Mississippi, starring comedian Tig Notaro and inspired by her life, debuts on Sept. 9. Fleabag, starring Phoebe Waller-Bridge (who also wrote every episode) as a detached London woman, airs on Sept. 16. The critically-acclaimed Transparent returns for Season 3 on Sept. 23.

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CBS Spins Off Carpool Karaoke Into Its Own Series, on Apple Music

July 26, 2016  |  Media Week  |  No Comments

The Late Late Show with James Corden wasn't kidding about trying to beat Spike's new rival series (also combining cars and karaoke) to the punch. Today, CBS Television Studios announced that Apple Music had landed global rights to Carpool Karaoke, a series based on the wildly popular segment from The Late Late Show. It will be created and produced by Corden and Late Late Show executive producer Ben Winston. The weekly series will consist of 16 episodes, in which celebrities ride along with the host and "visit places meaningful to the celebrity," according to the release. A host (which is very unlikely to be Corden) and premiere date will be announced later. CBS said Carpool Karaoke will also continue as a recurring segment on The Late Late Show. Apple Music is available in more than 100 countries. The service, which gives subscribers access to more than 30 million songs, costs $9.99 per month. While the show is obviously a good fit for Apple Music, it's still surprising that CBS didn't put the series on its own fledgling streaming service, CBS All Access. Executive producers had initially been dismissive of efforts to spin off Carpool Karaoke, as The Tonight Show Starring Jimmy Fallon had done with Lip Sync Battle on Spike

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How Time Inc.’s New Video-Only Platform Hopes to Unearth the Next Big Digital Star

July 1, 2016  |  Media Week  |  No Comments

As the digital video ecosystem has exploded over the past five years, it's given rise to a new kind of celebrity: Those who are able to amass large swaths of fans without having to be on a traditional media platform. Now that the industry, along with advertisers, has accepted the importance of digitally-born stars, Time Inc. saw the perfect opportunity to extend its coverage of the traditional celebrity space into YouTube, Vine and Instagram. Announced during its NewFronts presentation , Time Inc. formally took the wraps off Instant , its new mobile-first video-only brand, during last week's VidCon. Instant launched with Degree Deodorant as the exclusive sponsor for the first six months; all the advertising will be either sponsored or branded content. Instant, which is built exclusively for mobile consumption, though it can be viewed on desktops—caters to a growing fanbase that sees YouTubers like Lilly Singh in the same vein as a Jennifer Lawrence. But it's also for those older generations who may not be up to speed on the fast-growing ecosystem. "The goal with Instant is for my grandmother to be able to go onto the site and enjoy herself and get caught up," said Instant editorial director Kirstin Benson. "These digital artists ebb and flow; some of them back out of the industry and there's new ones every day." Instant will be run by Time's two celebrity and pop culture brands People and Entertainment Weekly and will also work with YouNow and Musical.ly. Launching a new media brand in today's oversaturated world is akin to asking viewers to find a needle in a very large haystack. But Benson, who has experience launching new digital platforms after heading up WhoSay, says that using the clout of People and EW gives Instant a massive leg up. "The space is so crowded," she said. "Those two outlets help give us the street cred that we would need." One way Instant will look to gain relevancy is to become the place that will unearth the next big digital star, which has become a key goal across the entire industry . Two of Instant's series, You Should Follow and The Instant Mix, are dedicated to finding untapped talent. "We are literally crawling the internet," said Benson, who adds they're focusing on international talent as well

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Is There a Formula for Success at Cannes?

June 22, 2016  |  Media Week  |  No Comments

Cannes Lions, the biggest advertising event in the world, is here. Vive les ads! Brands and agencies are keeping their fingers crossed that their campaigns will win the hearts and eyes of the judging panel in the south of France. But just what makes a Cannes winner? Is there something in the DNA of an ad that makes an award winner? Is there a formula for Lions success? Unruly dug into the data to find out if previous Grand Prix winners had anything in common that helped them stand out from the crowd. We analyzed four previous Cannes winners—Geico's "Unskippable: Family" (2015), Volvo Trucks' "Epic Split" (2014), Metro Trains Melbourne's "Dumb Ways to Die" (2013) and Nike's "Write the Future" (2011)—to see if there were any key themes or insights to success at Cannes. Here are the results: Winning Critical Success Didn't Necessarily Drive Business Results While these videos undoubtedly are beautifully made, highly recognized in the industry and worthy of creative accolades, brand recall and brand favorability from our panel were surprisingly lower than the industry average. Geico was the only advertiser to exceed global averages, including brand favorability (40 percent), purchase intent (40 percent) and brand recall (89 percent). Global averages are generally 29 percent for brand favorability, 31 percent for purchase intent and 74 percent for brand recall. This was most likely due to the prominent Geico logo, which appeared at the five-second mark of the "Unskippable" ad and remained on screen while the silent family held their poses.

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Infographic: Who’s Winning the Race on YouTube, Hillary Clinton or Donald Trump?

June 9, 2016  |  Media Week  |  No Comments

Donald Trump is usually quick to boast about how much he's winning—in politics, in business, etc., etc., etc. But now, it appears he's winning on YouTube as well, according to web analytics firm Zefr. Zefr's analysis of YouTube views for the month of May found that videos about the presumptive Republican nominee have amassed many millions more views than the combined total of Democrat rivals Hillary Clinton and Bernie Sanders. Views of Trump-related videos increased by 42.8 percent from April to May to a total of 254 million. Meanwhile, the total 106 million views of Clinton-related videos were only up 0.68 percent from the previous month. Total views for Sanders videos fell 16.25 percent to 69.7 million. "If all publicity is indeed good publicity, then Trump has a huge advantage," said Dave Rosner, Zefr's evp of strategic marketing. However, nearly half of Trump-related views (47 percent) were for videos that expressed a negative sentiment about the candidate, while only 17 percent were positive. (The remaining 36 percent were neutral.) For Clinton, sentiment was even more negative—48 percent compared with 4 percent positive and 47 percent neutral

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A Million Euro Coins Will Feature a Missing Child’s Face Thanks to a Nonprofit and Its Agency

May 27, 2016  |  Media Week  |  No Comments

On May 3, 1996, 2-year-old Liam Vanden Branden wandered out the door of his grandmother's house in Mechelen, Belgium. The blond-haired, blue-eyed boy was wearing a gray pullover, green jeans and ecru shoes with the Tom & Jerry cartoon characters on them. This is the last information known about Vanden Branden, because that rainy Friday was also the day he disappeared. He hasn't been seen since. But starting this week, millions of Europeans will see Liam—or, at least, an image of him.

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Vice’s Shane Smith After ‘A Few Ales’ Touts Millennial Dominance at a NewFront Like None Other

May 7, 2016  |  Media Week  |  No Comments

Vice is launching six new verticals and will expand its TV presence by adding 20 new channels around the world. But that's probably not what buyers will take away from the millennial-skewing media company's NewFront presentation Friday afternoon. Perhaps aware of how weary media buyers are following a week that included AOL taking over New York's South Street Seaport and Sia putting on a show-stopping performance YouTube's BrandCast , Vice had what has to be among the shortest presentations in NewFront history. "We're going to do something a little bit different tonight," said Vice founder Shane Smith, after coming out on a dimly-lit stage at Pier 59 Studios' Stage C. "I'd like to preface the evening with saying I've had a few ales." Smith's remarks, half of which came while he was lying down, lasted less than 10 minutes, mostly talking up Vice's history, from its roots as a Canadian-based print magazine to one of the largest digital media companies in the world. But at least he remembered he had a job to do. "I'd like to talk to you about Vice, because that's my job," he said. "I am the Russian bear that shits on the floor for wooden nickels." Smith briefly mentioned Vice's new Viceland TV channel with A+E Networks. In the 67 days since launch, Viceland is the fastest aging down of a network in TV history, Smith claimed. Viceland replaced H2, which targeted adults 25-54, a much older demo than Viceland intends to reach. Smith added that they've done ad deals with Unilever (already a launch partner for their Broadly digital channel ), Samsung, ABI, Bank of America, Toyota, T-Mobile, Diageo and Shinola. The six new digital channels will cover Health, Gaming, Travel, LGBTQ, Money and Sustainability, bringing the total to 17 different verticals for Vice, which has seen its web traffic fluctuate in recent months. Smith said he's also looking for more multi-platform deals similar to the one they cut with ESPN earlier this week . Smith then abruptly cut off his speech and joined the house band for a performance of Sham 69's "If the Kids Are United." The house band was made up of Nick Zinner and Brian Chase of the Yeah Yeah Yeahs, Jaleel Bunton of TV on the Radio, and producer Money Mark. The presentation-turned-party continued into the evening with special guests Win Butler from Arcade Fire, Pusha T, Charli XCX, Best Coast's Bethany Cosentino, Perfect Pussy's Meredith Graves, Kurt Vile, and Kristin Kontrol

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Hulu Is Targeting Living Room Viewers With New Interactive Advertising Deals

May 4, 2016  |  Media Week  |  No Comments

Hulu spent much of last year improving the quality of its content and striking big deals for new and acquired series like Casual, Difficult People, The Mindy Project, 11.22.63 and all nine seasons of Seinfeld. This year, the streaming service is focusing on improving the experience of watching that content, especially in the comfort of viewers' own homes. Hulu's subscriber base has grown more than 30 percent from last year, and will reach 12 million U.S. subscribers by this month. "Hulu is TV, and the fact that 70 percent of our viewing happens in a living room environment just reinforces that idea to the market," said Peter Naylor, svp of advertising sales with Hulu. That's why many of the company's big announcements at Wednesday morning's NewFronts event at the Theater at Madison Square Garden center around initiatives relating to what Naylor calls the "living room," but refer to any viewing via connected TV devices like Roku, Apple TV, PlayStation or smart TVs. Hulu has teamed with interactive advertising company BrightLine to bring interactive advertising to connected TV devices for the first time. Havas Media will be the exclusive charter agency for the new ads, which debut on Hulu this summer. It will allow viewers to interact with the creative itself much as they would on a computer or mobile device. They can click on the ad and be taken to a site or page with details about a particular brand

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Editor’s Note: Video Is the Latest Battlefront in the Struggle for Consumers’ Attention

May 2, 2016  |  Media Week  |  No Comments

In pulling together our annual Video Issue this year, which we publish on the first day of the fifth annual Digital Content NewFronts , I had to gut check our coverage plan several times as news hit during the weeks just before deadline that altered and elevated digital video's place in the media and marketing landscape. Facebook, for example, continues to shape the future. Video is definitely a priority for the social giant, and Facebook Live video content is being created by a wide array of publishers, including Adweek, and viewed there at growing pace and volume. And at its F8 conference earlier this month, Facebook dropped a considerable amount of new innovation into the marketplace that will have a material effect on video and pretty much every modern media form. I'm still noodling over the mashup of Messenger, brands and chatbots. Is it AI-powered marketing at scale?

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Bruce Springsteen Covers ‘Purple Rain’ to Kick Off Brooklyn Show (VIDEO)

April 24, 2016  |  Variety  |  No Comments

Bruce Springsteen kicked off his Brooklyn concert Saturday night with a cover of Prince’s “Purple Rain.” Flooded in purple lights, The Boss belted out the lyrics along with the Barclay’s Center crowd. Prince, 57, was found dead on Thursday at his Paisley Park home in Minnesota. Watch the video below:

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