Posts Tagged ‘video’

Time Puts Branded and Editorial Content Creation Under One Roof

August 28, 2015  |  Media Week  |  No Comments

On Thursday, Time Inc. unveiled The Foundry , a content and creative collective comprising Time Inc.'s Innovation Studio, Content Solutions and Time Inc. verticals, including The Drive , a new automotive site set to launch in September. The Foundry will be headed by Mark Ford, evp of global advertising sales. The new division will eventually be set up in Time's new office at Industry City in Brooklyn. Adweek spoke with Chris Hercik, vp of Time Inc.'s Native Studio, about putting the company's Innovation Studio and Content Solutions groups under one roof and how Time's in-house studio will stand out from those of other publishers. Adweek: Why launch The Foundry?

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The Players Tribune Will Launch Its First-Ever Branded Series Next Week

August 27, 2015  |  Media Week  |  No Comments

The Players Tribune is furthering its push into digital video with the new series, From Somewhere. It'll be the 10-month old, Derek Jeter-founded sports site's first branded series and will be sponsored by Powerade. In fact, From Somewhere was inspired by Powerade's "Just a Kid" campaign, featuring Chicago Bulls star Derrick Rose. The first episodes of From Somewhere will feature four athletes—Boston Red Sox slugger David Ortiz, women's pro basketball player Diana Taurasi, Seattle Seahawks safety Earl Thomas and Spanish soccer star David Villa— telling their stories. The series debuts Sept. 2 with WNBA star Taurasi in her hometown of Chino, Calif. A new episode arrives each of the following three Wednesdays.

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Here’s 5 Reasons Why Your Office Should Play Fantasy Football

August 27, 2015  |  Media Week  |  No Comments

The NFL season kicks off Sept. 10 when the Pittsburgh Steelers visit the New England Patriots. In the meantime, millions of fantasy football players will draft, tweak and agonize over their respective squads. According to the Fantasy Sports Trade Association, nearly 57 million people have played fantasy sports this year, up from 27 million players in 2009. We caught up with ESPN senior fantasy analyst Matthew Berry, who shared five reasons every office should have a fantasy football league. Did you know people who play fantasy sports enjoy work more than those who don't, for instance? Check out the benefits in the video above, and share it with your boss and coworkers. (That is, if they enjoy things like having fun and communication.)

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Don’t Panic, Says CBS: More People Are Watching TV Now Than a Decade Ago

August 10, 2015  |  Media Week  |  No Comments

On Friday, FX sounded the alarm about the state, and future, of television. But today CBS offered a counterpoint to FX chief John Landgraf's argument, as network execs made their case that TV's future is much healthier than many would believe. That was the message that David Poltrack, chief research officer of CBS Corp. and president of CBS Vision, and Marc DeBevoise, evp and gm at CBS Interactive, kept hammering home as they met with reporters at the Television Critics Association's summer press tour. Poltrack set out to puncture what he called three major "myths" about the industry and its future: that TV viewership is in decline (not true, he said), that millennials are moving away from TV content (only partly true) and that advertising in TV programs has lost value (also untrue, per Poltrack: "If executed effectively, advertising in TV programs has actually gained value"). When it comes to watching TV shows, Poltrack said, the audience for CBS programming has actually grown in the last decade. It's up to 12.3 million viewers in 2014-2015 from 12.1 million viewers in 2003-2004.

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Vice Uses YouTube’s 360 Degree VR for New Sports Series

August 10, 2015  |  Media Week  |  No Comments

Ever wonder what it's like to jump and flip around the desert of Utah's Goblin Valley Skate Park? A new series from Vice Sports will let you experience that, without the threat of injury. Vice Sports has teamed up with lead sponsor Reebok for The Moment, which will spotlight athletes and give viewers a first-hand experience of extreme sports. The Moment utilizes YouTube's 360-degree virtual reality functionality, a technology that has also been used by Lincoln Motor Company, Syfy, MTV and GoPro. The series launched today with Parkour athlete and stuntman Ronnie Shalvis as he performs, jumps and flips throughout the desert of Utah's Goblin Valley State Park. The 360-degree VR kicks in around the four-minute mark of the six-minute video. Each episode can be watched either in standard definition or using a 360-degree view on the YouTube player.

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Here’s How Streaming Service Crackle Will Start Acting Like a Linear TV Network

August 5, 2015  |  Media Week  |  No Comments

Two weeks after becoming the first streaming network to start sharing ratings information , Crackle is taking another page out of the linear playbook: It will begin programming television, just like a network. In the latest addition of its "Always On" service, unveiled at April's upfront , the Sony-owned, ad-supported streaming service will start scheduling programming, Crackle announced at the Television Critics Association's summer press tour. "Movies, TV series and original dramas, comedies and game shows, in all dayparts: daytime, prime-time and late-night," said Andy Kaplan, president of worldwide networks for Sony Pictures Television. "From the moment you watch Crackle, you will see a movie or series that has been scheduled and is already playing. 'Always On' allows viewers to settle into a show title, restart from the beginning or browse through a guide without ever having to leave the video playing in front of them. It's an experience that is truly the best of both worlds." "Always On" is currently available on Roku and will expand to other platforms this fall. Crackle unveiled its first one-hour drama, The Art of More.

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Tips for Great Brand-Creator Partnerships From One of YouTube’s Biggest Stars

July 30, 2015  |  Media Week  |  No Comments

RocketJump is one of the most successful entertainment channels on YouTube. With more than 7.6 million subscribers, it has grown into a powerhouse in the action/comedy genre. And while that reach can be alluring to advertisers, RocketJump CEO Freddie Wong says there are a few things brands and creators need to know before getting into bed together. We caught up with Wong at VidCon in Anaheim, Calif., last week. He shares practical advice for brands and YouTubers in the video above: "If it doesn't feel organic to the audience, you gotta trust your gut." We also challenged RocketJump's CFO Jamie Lukaszewski to interview his boss about how the company works with brands, and how DIY digital video is changing how media is produced, consumed and sold. "It's going to look, in some ways, like traditional movies and traditional television, and in some ways it's going to look like nothing you've ever seen before," says Wong in the video below. Adweek responsive video player used on /video.

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How to Be Unstoppable: Inside the Creative Mind of Mindy Kaling

July 20, 2015  |  Media Week  |  No Comments

Earlier this year, in her well-received Super Bowl ad for Nationwide, Mindy Kaling thought she might be invisible. Hardly. As one of Hollywood's major creative forces, she's never been more prolific. The actress and writer—and cover star of Adweek's Creative 100 —voices the character Disgust in Inside Out, Disney/Pixar's summer blockbuster that is already the year's fourth highest grossing film, raking in $300 million and counting. Her critically acclaimed TV comedy The Mindy Project, which she created, writes and stars in, was snapped up by Hulu in May, shortly after Fox passed on it. It will return for Season 4 in September, right around the Sept. 15 release of her second book, Why Not Me? Besides Nationwide, the alum of NBC's The Office also starred in a high-profile American Express campaign this year that celebrated her status as an "unlikely leading lady." Before diving into production on Season 4, Kaling talked with Adweek about the creative challenges of juggling so many projects and the family tragedy that drives her. Adweek: When Fox didn't pick up The Mindy Project, were you certain you'd find another home? Kaling: I have always been an optimist. I refuse to create things under the assumption of failure. So I thought that the best thing for the story creatively was to end last season on a cliffhanger, and it's a fun way to get people back.

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PewDiePie Fires Back at ‘Haters’ Over the $7.4 Million He Made on YouTube

July 9, 2015  |  Media Week  |  No Comments

One of YouTube's biggest stars responded to criticism about how much money he reportedly earned last year from his gaming videos. PewDiePie, whose real name is Felix Kjellberg, made $7.4 million from the videos in 2014, according to Swedish newspaper Expressen . Kjellberg's YouTube channel, on which he posts videos of himself playing video games while commenting on them, has more than 37 million subscribers. In a video posted on his page called "Let's Talk About Money," Kjellberg fired back at his detractors, saying, "To see so many people being upset about this whole thing, it's just sad. It's such a waste." During his six-minute-plus rant, Kjellberg read aloud some of the online vitriol, including one comment saying all he does is sit there and scream at nothing. "I mean, I scream at games," he said. "It would be kind of awesome if I scream at nothing, though." Kjellberg also expressed frustration that the money he raised for charity received far less coverage. "We did raise a million dollars for charity, and very few articles picked up on that. But here it is everywhere how much money I make," he said.

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AMC’s Plan for Life After Mad Men

May 4, 2015  |  Media Week  |  No Comments

As Charlie Collier, president, gm of AMC, makes the rounds during this year's upfronts, one question keeps popping up over and over again: "What do you have for me now?" While it's a typical upfront query, the question has taken on an added urgency as AMC looks ahead to life without Mad Men, the series that put the network on the map—establishing it as a home for quality drama that rivaled anything on premium cable—when it debuted in July 2007. Yet Collier has no concerns about losing momentum after Mad Men airs its series finale on May 17. "It's a welcome question because AMC's never been stronger, both in terms of critical acclaim and ratings," said Collier. "It feels really good." In other words, AMC will avoid the pitfalls that have plagued other networks who lose their signature shows. When The Sopranos signed off in 2007 (a month before Mad Men's debut), HBO flailed for years with mediocre offerings like Tell Me You Love Me and Hung, until Game of Thrones, Girls and Veep finally righted the ship starting in 2011. In contrast, AMC has TV's most popular series in adults 18-49 to fall back on: The Walking Dead, which averaged 9.4 million viewers in that demo this season. Thanks to Walking Dead and its popular postshow, Talking Dead, AMC was the No. 1 cable network in February in adults (and men) 18-49 and 18-34. Even better, as Walking Dead follows the blueprint of Robert Kirkman's comic book series, it already has stories banked for seasons to come. "How many other guys can say, 'Wow, we've got the hottest show in town, and it's already written for the next four years?'" said Maxim Group analyst John Tinker. "That takes away some of those pressures." As does the arrival earlier this year of critically acclaimed Breaking Bad prequel Better Call Saul , which became the next prestige drama AMC had been searching for. Though Collier says he's "equally proud" of lesser performers Turn (now called Turn: Washington's Spies) and Halt and Catch Fire, which help fulfill AMC's "eclectic by design" mission, Better Call Saul gave AMC some much needed critical cachet that helps cushion Mad Men's loss. Drawing 3.7 million viewers 18-49 in live-plus-3 during Season 1, Saul also enabled AMC to expand its original programming to a third night, Mondays (most of its shows air on Sundays, but western Hell on Wheels has turned into a solid Saturday entry for fans of AMC's western movies). "We'll expand original nights beyond that, that's what we're talking about with advertisers during the upfronts," said Collier. "So you'll see Sunday, Monday, Tuesday and Saturday." Collier hopes spinoff lightning will strike twice when AMC's upcoming Walking Dead companion series, Fear the Walking Dead, debuts in late summer. Set in Los Angeles with new characters and storylines, its six-episode first season (the series has already been renewed for Season 2) will lead in to The Walking Dead's return this fall. The network's biggest challenge will be to nurture Fear without damaging its ratings golden goose.

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