Posts Tagged ‘video’

AMC’s Plan for Life After Mad Men

May 4, 2015  |  Media Week  |  No Comments

As Charlie Collier, president, gm of AMC, makes the rounds during this year's upfronts, one question keeps popping up over and over again: "What do you have for me now?" While it's a typical upfront query, the question has taken on an added urgency as AMC looks ahead to life without Mad Men, the series that put the network on the map—establishing it as a home for quality drama that rivaled anything on premium cable—when it debuted in July 2007. Yet Collier has no concerns about losing momentum after Mad Men airs its series finale on May 17. "It's a welcome question because AMC's never been stronger, both in terms of critical acclaim and ratings," said Collier. "It feels really good." In other words, AMC will avoid the pitfalls that have plagued other networks who lose their signature shows. When The Sopranos signed off in 2007 (a month before Mad Men's debut), HBO flailed for years with mediocre offerings like Tell Me You Love Me and Hung, until Game of Thrones, Girls and Veep finally righted the ship starting in 2011. In contrast, AMC has TV's most popular series in adults 18-49 to fall back on: The Walking Dead, which averaged 9.4 million viewers in that demo this season. Thanks to Walking Dead and its popular postshow, Talking Dead, AMC was the No. 1 cable network in February in adults (and men) 18-49 and 18-34. Even better, as Walking Dead follows the blueprint of Robert Kirkman's comic book series, it already has stories banked for seasons to come. "How many other guys can say, 'Wow, we've got the hottest show in town, and it's already written for the next four years?'" said Maxim Group analyst John Tinker. "That takes away some of those pressures." As does the arrival earlier this year of critically acclaimed Breaking Bad prequel Better Call Saul , which became the next prestige drama AMC had been searching for. Though Collier says he's "equally proud" of lesser performers Turn (now called Turn: Washington's Spies) and Halt and Catch Fire, which help fulfill AMC's "eclectic by design" mission, Better Call Saul gave AMC some much needed critical cachet that helps cushion Mad Men's loss. Drawing 3.7 million viewers 18-49 in live-plus-3 during Season 1, Saul also enabled AMC to expand its original programming to a third night, Mondays (most of its shows air on Sundays, but western Hell on Wheels has turned into a solid Saturday entry for fans of AMC's western movies). "We'll expand original nights beyond that, that's what we're talking about with advertisers during the upfronts," said Collier. "So you'll see Sunday, Monday, Tuesday and Saturday." Collier hopes spinoff lightning will strike twice when AMC's upcoming Walking Dead companion series, Fear the Walking Dead, debuts in late summer. Set in Los Angeles with new characters and storylines, its six-episode first season (the series has already been renewed for Season 2) will lead in to The Walking Dead's return this fall. The network's biggest challenge will be to nurture Fear without damaging its ratings golden goose.

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How to Sell a TV Show Today

April 20, 2015  |  Media Week  |  No Comments

The upfront has been pronounced a goner so many times it is beyond clich

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How to Sell a TV Show Today

April 20, 2015  |  Media Week  |  No Comments

The upfront has been pronounced a goner so many times it is beyond clich

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Dennis Quaid’s Viral Freak-Out Was Just a Funny or Die Stunt

April 15, 2015  |  Media Week  |  No Comments

Dennis Quaid hinted Tuesday that a viral video which appeared to show him having an on-set freak-out might have been a joke. Well, it turns out it was. The clip

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Amy Schumer Unleashes a ‘Big Booty’ Anthem to Rule Them All

April 14, 2015  |  Media Week  |  No Comments

Comedy Central's Inside Amy Schumer is back for another season on April 21, but instead of a boring promo, she made a satirical music video offering an important cultural perspective on booty anthems, with the help of Method Man and Amber Rose. If you don't know the childhood rhyme about bodily fluids—"Milk, milk, lemonade, round the corner fudge is made," where kids dance about the playground gleefully pointing to the relevant body parts—then I'm sorry. You missed an important part of American culture. But your sad excuse for a childhood aside, we can all appreciate Amy bringing back this delightfully crass little jingle for a booty anthem that's almost good enough to actually make it to the charts. I think Schumer or Method Man or Rose or somebody realized it was a little too good, though, about halfway through, when you really get an urge to shake your rump along. So they decided that if you didn't get that this is humor, they would start chanting, "This is where my poop comes out." It is this transcendent moment, my friends, where this promo becomes a viral piece in the making that you know you are going to send to all your friends. In fact, the video probably doesn't need all the star power it's got, which also includes Amber Tamblyn (from Two and a Half Men) and Jemima Kirke (from Girls). Tegardless of how many rump-shaking celebrities you witness in this three-minute masterpiece, your main takeaway will be an unending refrain of "This is where my poop comes out," stuck in your head for the rest of the day. You're welcome.

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USA Network Is Trying to Reach Millennials With More Dramas and More WWE

April 7, 2015  |  Media Week  |  No Comments

USA Network understands that audience demographics are changing. To further appeal to the mainstream, the NBCUniversal property is working on a new strategy to reach millennials. USA announced Tuesday at its 2015 Upfront press breakfast in New York that it is banking heavily on dramas, starting this summer, and shying away from its traditional half-hour scripted comedies. The network is placing its biggest bet so far on

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Michelle Phan Plans to Reach Beyond YouTube With Icon Network

April 7, 2015  |  Media Week  |  No Comments

Digital superstar Michelle Phan , who's dominated the online beauty space and made her presence known offline with

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Twitch, HBO Partner to Promote ‘Silicon Valley’

April 3, 2015  |  Media Week  |  No Comments

Silicon Valley is hoping it can get tech and video game nerds to unite, with a little help from streaming video platform Twitch . To promote the second season of the HBO comedy series—which will debut on April 12— the stars of Silicon Valley will livestream a Q&A for the Twitch community and debut an exclusive clip from an upcoming episode. (And, of course, they'll be playing video games with Twitch's live programming director and host Jon Carnage during the program.) To introduce new viewers to the series and jog the memory of fans, the platform will also livestream the show's pilot episode, marking the first time a network has done so on the platform. "There is an authentic connection between Silicon Valley and the Twitch audience, and this unique event is a great way to build upon that," Sabrina Caluori, HBO vice president, digital and social media, said in a release. "Twitch offers a unique opportunity to provide exclusive content and a highly social experience to this influential community." The idea of Silicon Valley coming to Twitch isn't that far of a stretch, considering actor Thomas Middleditch (who plays main star Richard Hendricks on the show) already is a streamer on the site. But, more importantly, it shows that Twitch can be used for different marketing techniques besides traditional pre-roll and banner ads. And it highlights its livestreaming capabilities, which have garnered buzz thanks to the releases of Periscope and Meerkat . More than 1.5 million broadcasters use Twitch to share content, and it gets over 100 million unique viewers a month. The platform recently made headlines when Amazon purchased it

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Study: Young People Watch More Than 22 Hours of Online Video a Week

March 30, 2015  |  Media Week  |  No Comments

A new study shows that watching content online instead of on TV is the new normal for young millennials and even younger Gen Zers. Just how much digital video are they watching? The average survey taker viewed 11.3 hours of free online video (on sites like YouTube) and 10.8 hours of subscription video (on sites like Netflix) for a staggering total of 22 hours a week. By comparison, that same survey group—1,350 people between the ages of 13 and 24—viewed an average 8.3 hours of scheduled linear TV content, according to the third annual Acumen Report. And of that, 6.4 hours happened online. While almost everyone surveyed said they watch digital content, a little more than half reported watching TV. "Whether you're a marketer or a content creator, the results magnify the growing influence of these millennial consumers and further affirmation that traditional media is falling short with this audience," said Andy Tu, evp of marketing for Defy Media, an online video production house that commissioned the study.

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‘Penguins of Madagascar’ Debuts at No. 1 on Home Video Sales Chart

March 25, 2015  |  Variety  |  No Comments

Three new releases debuted in the top three spots on the national home video sales charts for the week ending March 22, led by the 20th Century Fox-distributed “Penguins of Madagascar,” from DreamWorks Animation. “Penguins” bowed at No. 1 on both the Nielsen VideoScan First Alert chart, which tracks overall disc sales, Blu-ray Disc and... Read more

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