Posts Tagged ‘twitter’

Twitter Is Finally Dishing Out Data on Likes

March 14, 2017  |  Media Week  |  No Comments

Brands and agencies using Twitter's Gnip application-programming interfaces finally have access to data on likes via the Decahose, the social network's stream that provides a 10 percent random sample of its full real-time Firehose. Data product manager Adam Tornes announced in a blog post that likes have been one of the most requested features by...

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Twitter Is Finally Dishing Out Data on Likes

March 14, 2017  |  Media Week  |  No Comments

Brands and agencies using Twitter's Gnip application-programming interfaces finally have access to data on likes via the Decahose, the social network's stream that provides a 10 percent random sample of its full real-time Firehose. Data product manager Adam Tornes announced in a blog post that likes have been one of the most requested features by...

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The Brand of Indiana Basketball Loses One of Its Biggest Cheerleaders

March 6, 2017  |  Media Week  |  No Comments

You wouldn't know it looking at the Twitter account for Hoosier Basketball magazine, which counts just a few hundred followers. But the annual print publication, now in its 47th year, is an Indiana institution. On Sunday, the man who built it into an institution, Garry Donna, passed away at the age of 73. Here's how...

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While Vine Camera’s Future Is TBD, the Lessons for Influencer Marketing Are Clear

March 3, 2017  |  Media Week  |  No Comments

The announcement of Vine's closure toward the back end of last year marked a sad, nostalgic day for digital content creators. So it came as quite the surprise when, last month, Twitter relaunched the social platform as Vine Camera, an application that allows users to share their six-second videos directly to Twitter. It's too early...

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9 Digital Marketing Stats From This Week That Jumped Off the Page

March 3, 2017  |  Media Week  |  No Comments

It was a stellar week in digital marketing stats, and here are the nine that really stood out: 1. If one tweet can sell a thousand Moons Over My Hammy, this is it Denny's tweet on Wednesday represents a historic Twitter marketing achievement. The following message has garnered 108,000 retweets and more than 152,000 likes...

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Twitter Partners With ESL, DreamHack to Live Stream eSports Content

March 3, 2017  |  Media Week  |  No Comments

Twitter partnered with eSports companies ESL and DreamHack to live stream eSports tournaments and original content in 2017. With this partnership, Twitter will live stream more than 15 events in the ESL One, Intel Extreme Masters (IEM) and DreamHack circuits globally on Twitter and "connected devices." In addition to streaming tournaments, Twitter will also stream...

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An Inside Look at the ENGAGE: LA The Digital Storytelling Conference

An Inside Look at the ENGAGE: LA The Digital Storytelling Conference

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February 23, 2017  |  Blog  |  No Comments

Thank you to everyone who attended another amazing edition of ENGAGE: LA The Digital Networking Conference! The day featured illuminating panels, talks and fireside chats as well as networking breaks for attendees to speak to each other and to speakers. Speakers included influencers and executives from David & Goliath, Survios, KiK Interactive, Jukin Media and more. Thank you to Winston Binch, Oliver Smith, Audrey Wu, Todd Richmond, Alastair Green, Liz Snower, Jason Schragger, Sheila Marmon, Chris Hewish, Matt Silverman, Ivar Chan, Julia Sourikoff, Dan Altmann, David Angelo, Josh Entman, John Deschner, Ricardo Diaz and Sarah Fischer. We also want to extend a

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Twitter Is Showcasing the Top Tweets, Hashtags and Moments in a Single Place

January 26, 2017  |  Media Week  |  No Comments

Twitter is finally adding a long requested feature: A better way to discover people, events and trends. The company is introducing Explore, a tab that the company says will be a home for the most popular and relevant content on the platform. In a blog post today, product designer Angela Lam said the addition will house Trends, Moments, Search and live video. "Over the past year, we've been exploring different ways to make it simpler for people to find and use Trends, Moments, and Search," Lam wrote. "During our research process, people told us that the new Explore tab helped them easily find news, what's trending, and what's popular right now." Explore—which will begin rolling out for iOS today and for Android within the next few weeks—is similar to what Twitter has been testing with some users a few months back. The news also comes just a few weeks after CEO Jack Dorsey used his own account to crowdsource suggestions for what users think Twitter could do to improve the experience

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More Customer Service Brands Are Getting Creative With Twitter’s New Curated Profiles

December 21, 2016  |  Media Week  |  No Comments

Earlier this summer, Twitter started beta testing a new feature that gives brands more creativity and control over how their accounts appear. Now, it seems to be rolling out the feature to a wider swath of brands. The design tool—dubbed featured tweets—essentially breaks a company's page into three sections instead of having a running string of chronological tweets in Twitter's website and mobile app. In the top two sections, brands can pick around 10 tweets and a handful of photos to promote. Beneath the curated sections, all of the brand's tweets appear in a normal timeline. In theory, featured tweets are meant to highlight a marketer's best posts, much like a Facebook Page that can pull in multiple pieces of content. Twitter has also been encouraging brands to pump more video and pictures into their feeds as part of the platform's move to become a video hub over the past year or so. In July, Marketing Land reported that AT&T and Alaska Airlines were using the custom design, and now it appears that a slew of customer-service oriented brands including Starbucks, Hyatt, Citibank, Hotels.com and Airbnb have created custom profiles. "This is a continuation of the testing we kicked off earlier this year as we continue to explore ways to surface the best content from brands using Twitter," a rep said via email. For customer service-oriented businesses, featured tweets is a way to show users a few pretty pictures or a smattering of curated tweets before they scroll down to see thousands of replies to consumers' complaints. Take Hotels.com, for example. The brand cherry-picked four pictures and a handful of tweets that either contain a photo or video, including an Instagram contest and a video campaign with spokesman Captain Obvious .

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