Posts Tagged ‘twitter’

An Inside Look at the ENGAGE: LA The Digital Storytelling Conference

An Inside Look at the ENGAGE: LA The Digital Storytelling Conference

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February 23, 2017  |  Blog  |  No Comments

Thank you to everyone who attended another amazing edition of ENGAGE: LA The Digital Networking Conference! The day featured illuminating panels, talks and fireside chats as well as networking breaks for attendees to speak to each other and to speakers. Speakers included influencers and executives from David & Goliath, Survios, KiK Interactive, Jukin Media and more. Thank you to Winston Binch, Oliver Smith, Audrey Wu, Todd Richmond, Alastair Green, Liz Snower, Jason Schragger, Sheila Marmon, Chris Hewish, Matt Silverman, Ivar Chan, Julia Sourikoff, Dan Altmann, David Angelo, Josh Entman, John Deschner, Ricardo Diaz and Sarah Fischer. We also want to extend a

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Twitter Is Showcasing the Top Tweets, Hashtags and Moments in a Single Place

January 26, 2017  |  Media Week  |  No Comments

Twitter is finally adding a long requested feature: A better way to discover people, events and trends. The company is introducing Explore, a tab that the company says will be a home for the most popular and relevant content on the platform. In a blog post today, product designer Angela Lam said the addition will house Trends, Moments, Search and live video. "Over the past year, we've been exploring different ways to make it simpler for people to find and use Trends, Moments, and Search," Lam wrote. "During our research process, people told us that the new Explore tab helped them easily find news, what's trending, and what's popular right now." Explore—which will begin rolling out for iOS today and for Android within the next few weeks—is similar to what Twitter has been testing with some users a few months back. The news also comes just a few weeks after CEO Jack Dorsey used his own account to crowdsource suggestions for what users think Twitter could do to improve the experience

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More Customer Service Brands Are Getting Creative With Twitter’s New Curated Profiles

December 21, 2016  |  Media Week  |  No Comments

Earlier this summer, Twitter started beta testing a new feature that gives brands more creativity and control over how their accounts appear. Now, it seems to be rolling out the feature to a wider swath of brands. The design tool—dubbed featured tweets—essentially breaks a company's page into three sections instead of having a running string of chronological tweets in Twitter's website and mobile app. In the top two sections, brands can pick around 10 tweets and a handful of photos to promote. Beneath the curated sections, all of the brand's tweets appear in a normal timeline. In theory, featured tweets are meant to highlight a marketer's best posts, much like a Facebook Page that can pull in multiple pieces of content. Twitter has also been encouraging brands to pump more video and pictures into their feeds as part of the platform's move to become a video hub over the past year or so. In July, Marketing Land reported that AT&T and Alaska Airlines were using the custom design, and now it appears that a slew of customer-service oriented brands including Starbucks, Hyatt, Citibank, Hotels.com and Airbnb have created custom profiles. "This is a continuation of the testing we kicked off earlier this year as we continue to explore ways to surface the best content from brands using Twitter," a rep said via email. For customer service-oriented businesses, featured tweets is a way to show users a few pretty pictures or a smattering of curated tweets before they scroll down to see thousands of replies to consumers' complaints. Take Hotels.com, for example. The brand cherry-picked four pictures and a handful of tweets that either contain a photo or video, including an Instagram contest and a video campaign with spokesman Captain Obvious .

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Twitter Is Cutting 9% of Its Global Workforce

October 27, 2016  |  Media Week  |  No Comments

Twitter is planning to lay off 9 percent of its global workforce, as the ailing San Francisco tech giant struggles to please Wall Street despite beating earnings expectations. The company officially announced the cuts today in its third-quarter earnings, days after reports began to surface of the impending cuts. According to Twitter, the majority of the reductions will take place in its sales, partnerships and marketing divisions in order to "continue to fully fund our highest priorities," according to a letter to shareholders. However, the earnings also came with some good news. Total monthly active users grew for the second consecutive quarter to 317 million users, gaining 4 million over the past three months since its second-quarter results. Daily active users also increased, rising 7 percent year over year. Twitter's revenue totaled $616 million—an 8 percent increase year over year. Earnings per share totaled 13 cents, beating expectations of 9 cents per share and $606 million in total revenue. However, the company reported profit fell by $103 million. Advertising revenue grew 6 percent to $545 million, with mobile now accounting for 90 percent of total ad revenue. U.S. revenue grew just slightly, increasing 1 percent to $374 million year over year, outpaced by international ad revenue, which grew by 21 percent to $242 million

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Snapchat Beats Instagram and Facebook as the Top Social Platform for Teens

October 14, 2016  |  Media Week  |  No Comments

Snapchat's growth as the preferred social platform for teenagers continues to outpace other social platforms, and it's cutting into Facebook usage. According to investment firm Piper Jaffray's new "Taking Stock With Teens" report, 80 percent of teens use Snapchat at least once a month, up from 74 percent in the fall of 2015. While 79 percent of teenagers said that they use Instagram once a month—an increase from 76 percent one year ago—the photo-sharing app's reach is slightly less than Snapchat. Perhaps more interesting is Snapchat's impact on Facebook, which has fought off reports that teens have fled the social network for cooler platforms in recent years. Piper Jaffray's study now suggests that's true when teenage usage for Facebook is compared to Snapchat. Just 52 percent of respondents in Piper Jaffray's study (which includes 10,000 responses) said that they use Facebook once a month, down from 56 percent in fall 2015. Specifically, younger teens are dropping off of Facebook, while Snapchat and Instagram are neck-and-neck for teens between the ages of 14 and 18. Among 14-year-olds, for example, 80 percent use Instagram once a month, while just less than 80 percent use Snapchat. With Facebook, roughly 30 percent of 14-year-olds use the social network each month, the lowest percentage of all age groups to use the site

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Tic Tac Calls Donald Trump’s Behavior ‘Completely Inappropriate and Unacceptable’

October 8, 2016  |  Media Week  |  No Comments

After becoming the latest brand to get dragged into the presidential election on Friday, Tic Tac has a blunt response. On Friday, The Washington Post published a video that they obtained showing a vulgar and lewd conversation about women between Trump and TV personality Billy Bush in 2005 while the two were taping an Access Hollywood segment with Days of our Lives actress Arianne Zucker. At about one minute into the three-minute clip, Trump tells Bush, "I better use some Tic Tacs just in case I start kissing her. (Refering to Zucker) You know I'm automatically attracted to beautiful—I just start kissing them. It's like a magnet. Just kiss. I don't even wait." Today, Tic Tac responded to the name-drop in the video on Twitter, saying, "Tic Tac respects all women. We find the recent statements and behavior completely inappropriate and unacceptable." Tic Tac respects all women

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AOL Chief Tim Armstrong Defends Twitter, Saying Marketers Need to Catch Up

September 27, 2016  |  Media Week  |  No Comments

AOL CEO Tim Armstrong took to the Times Center stage on Monday for a conversation with NBC's Stephanie Ruhle to discuss the current and future state of media through the lens of brand building—something the exec has made a name for himself doing during his seven-year tenure at the storied internet company. Part of the 60-minute chat was about content-business acquisition, which wouldn't have been complete without addressing future buys. Ruhle suggested Twitter, the content behemoth with a monetization problem, would be a good project for Armstrong's team if parent Verizon could make the purchase. He didn't address the question, but he did defend the microblogging platform, saying its marketing is a lot better than it gets credit for, and it's actually the marketers that are behind. "If you're a marketer, should you be upset that Twitter isn't up to snuff or should you be upset at yourself that you're not talking to consumers in real time?" he posited to the packed auditorium of brand execs and marketers. "I don't know that much about Twitter's ad program, but I do know that marketing real time might be a more effective use of getting consumer engagement." The majority of the discussion was spent reviewing the entrepreneurial spirit of the brands in AOL's portfolio, including ones acquired during Armstrong's tenure like the Huffington Post, Makers and Build. Though, the conversation often turned toward the meatier issues facing the media world. Unlike many of his media contemporaries, Armstrong isn't wringing his hands over the content creation explosion taking hold in the industry. Describing AOL as a "content company," Armstrong doesn't see Facebook and Google as posing a threat to brands like TechCrunch and HuffPo. "People want to eat news everyday. People want a curated, trusted voice, and I think that's not going away," he said. "Do as much social media as you want, but at the end of the day, people want a trusted voice." AOL's current iteration operates under the idea that content is king, and Armstrong clearly believes his platform is heir apparent. He even sees it as the solution for digital advertising, adding that the ad-tech world was responsible for the current dismal state of digital advertising. "I think the industry got incredibly lazy—I think AOL got incredibly lazy—by not worrying about what they put in front of consumers, but worrying about the tech platforms behind those," he said. "I think it led to ad blocking, and AOL has to innovate ad formats. Consumers are really good at spending their time—they're better at spending their time than their money—and we should not be putting things in front of them that aren't great pieces of content." Another of Armstrong's ad-tech prognostications is that, contrary to many media forecasts, online advertising will become more expensive in the future, owing this theory to the difficulties in unhooking the convenience provided by digital platforms—think recurring monthly Amazon order where a year's supply of brand products is decided with one click.

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‘You’re the Worst’ Star Aya Cash on Finding Validation Through Instagram

September 20, 2016  |  Media Week  |  No Comments

Specs Age 34 Claim to fame Stars on FXX's You're the Worst (Wednesdays, 10 p.m.); appears in the new Netflix anthology series Easy (premieres Sept. 22) Base New York Twitter @maybeAyaCash Adweek: What's the first information you consume when you wake up in the morning? Aya Cash: I would like to say that I make a cup of coffee and I read and meditate, but I absolutely pick my phone right up to check my email, and often when the show is airing, I check my social media as well. Do you not use social media when the show is on hiatus? Yeah, I try not to. I take [social media apps] off my phone on the regular, and I never have alerts turned on, which is very helpful in keeping me less engaged. But unfortunately when the show is airing, I tend to be on it way too much. I try to set boundaries. I don't think social media is innately evil; I just think the way I use it is. So how do you use it? You know, the constantly checking … I've even joked about it in posts where I'm like, "Please validate me right now because I'm feeling shitty, but here's a picture of me looking like I've never looked in my life!" Sometimes you get on and feel bad about yourself because everybody's life looks better than yours and then you look at your [social media] and realize your own life looks better than yours and you think, "What am I contributing to?!" You often Instagram your reading list, which is pretty cool. Well, my mom's a writer and I'm also an only child, so I grew up reading a lot. Once on Twitter I asked people to recommend some books for me, and I ended up reading six or seven of the recommendations and liking them all. There's actually another actress—I won't name her name—who actively pursued a friendship with me based on my reading list [laughs]. What's on your list right now

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