Posts Tagged ‘twitter’

MTV Gets Social With Teen Wolf Memorial Site

March 18, 2014  |  Media Week  |  No Comments

Back in the day, Scott Howard was an undersized point guard with a bad outside hook shot and a self-professed egg allergy. For reasons that are never fully explained in the 1985 film, Teen Wolf, the 5’ 3” Everyman ( Michael J. Fox ) is transformed into a basketball prodigy when his familial lycanthropy kicks in, presumably at the onset of puberty. (This makes no sense. Air Bud aside, dogs suck at basketball.) Flash forward 30 years [!], and Scott’s surname is now McCall, and instead of roundball, he devotes himself to the sport of kings and New England meatheads, lacrosse. MTV’s Teen Wolf is a lot darker as well—whereas at the end of the theatrical, Scott Howard realizes that his true love is his buddy Lisa “Boof” Marconi , the furry 21st Century incarnation has much worse luck with girls. In fact [SPOILER ALERT], Scott’s ex, Allison Argent , is not only descended from a long line of werewolf hunters, but she’s also, like, totally dead. Having taken a sword blade in the midsection, Allison (Crystal Reed) dies in the arms of her lax bro beau, which is where the story really takes off. Immediately after the credits rolled in Season 3’s second-to-last installment, MTV went live with the community site, TeenWolfMemorial.com . Visitors to the site are greeted with the trappings of Neo Goth grief, including a blank headstone, a spray of fresh-cut white roses and some dark, loamy topsoil. Click through to continue to the “memorial” and there’s the wonkily photoshopped Teen Wolf cast, moodily huddled around a grave marker that is already growing mossy around the edges. (Beacon Hills is hella damp, yo.) Carved into the stone above Allison’s name is a French phrase that translates to “We protect those who cannot protect themselves,” which essentially served as the Argents’ motto and raison d’

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China Online Giants Head for IPOs in New York

March 16, 2014  |  Variety  |  No Comments

HONG KONG – China’s online giants Alibaba and Sina Weibo are both setting a course for share flotations on stock markets in the U.S. Both companies have significant relations with the media and entertainment sectors. Alibaba, an e-commerce behemoth with revenues bigger than Ebay and Amazon combined, has significant interests in online payment and cloud... Read more

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Visa Spends at Least a Third of Its Marketing Budget on Digital

February 17, 2014  |  Media Week  |  No Comments

Visa is one of the longest-running Olympics sponsors , with 27 years of support behind the games. This year, the marketer is ramping up its use of mobile and social platforms like Twitter, Facebook, Vine, Tumblr and YouTube to connect with consumers and reinforce its new aspirational message, as embodied in the new tagline: “Everywhere you want to be.” Visa CMO Kevin Burke, who has overseen the development of three Olympics programs for the company, spoke with Adweek about why global sports is a good association for Visa and how its use of digital media is changing how Visa tells its brand story. What are you doing differently at the Sochi Winter Games? London 2012 was the tipping point. The games and brands were more social, mobile and digital than ever before, and now the bar is raised even higher. Mobile is at the heart of it for us in terms of delivering content and allowing consumers to engage with it everywhere.

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Storytelling Needs to Evolve With the Times

Storytelling Needs to Evolve With the Times

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February 8, 2014  |  Blog  |  No Comments

Do you create content on a daily basis? Then you need to watch this talk from 99u and Gary Vaynerchuk, because there are some hard truths being shared for anyone using social media as a marketing tool.

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Super Bowl Fans Are More Sophisticated Than the Typical Fantasy Football Player

January 29, 2014  |  Media Week  |  No Comments

Super Bowl fans may like their beer and nachos, but did you know they’re also interested in the finer things? With the big game coming up, ad tech company Digilant compared the demos of Super Bowl fans to fantasy football players and found that the former are more likely to have higher incomes and be foodies and avid readers. Fantasy football players are more likely to be bargain shoppers, use social media and skew Hispanic. Both groups had a similar male-female split, but with an average age of 47.2, Super Bowl fans skew older than fantasy football fans. nfographic: Carlos Monteiro

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Charlie Sheen Calls Out Ashton Kutcher on Twitter

January 6, 2014  |  Variety  |  No Comments

Add Charlie Sheen and Ashton Kutcher to the long list list of Twitter feuds. The “Two and a Half Men” alum called out Kutcher on Twitter Sunday night, calling him “lame” while praising his former sidekick and co-star Jon Cryer. In subsequent tweets, Sheen continued to insult Kutcher’s work (“quit barfing on my old, brilliant... Read more

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Check-In CES: Rise of Curved Glass

January 6, 2014  |  Media Week  |  No Comments

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Twitter’s Tanking

December 30, 2013  |  All Things Digital  |  No Comments

After a wild run last week that saw them soar to an all-time high of $74.73, shares of Twitter are crashing brutally back to earth. The company’s stock tumbled more than six percent in early trading Monday, falling to $59.43. The reason? That’s not entirely clear, though perhaps investors are realizing that there’s no fundamental business change with which to rationalize last week’s run.

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Tech Stocks Hover Near 2013 Highs, Paving Way for 2014 IPOs Like Alibaba, Box and Dropbox

December 26, 2013  |  All Things Digital  |  No Comments

iStock Today, the tech sector got a pretty nice post-Christmas present, as stocks of many companies in the sector continued to remain near their highs for the year. And with 2013 seeing the most U.S. tech IPOs since 2000 — according to a recent report, there were 45 in the year — 2014 is looking to be another strong year for public offerings. Those include, though will not be limited to: Alibaba Group, which could exceed Facebook’s $16 billion outing; Box, the file-sharing site; Dropbox, the online storage upstart; Candy Crush maker King.com; Coupons.com, the digital couponing site; Lending Club, the peer-to-peer lending service; clean-tech firm Opower; and Internet dating company Zoosk. The impact of the upcoming IPOs has already been felt on existing issues, most especially Yahoo. Though some of the excitement around the stock has been due to the shimmery image of CEO Marissa Mayer, its continued core business declines have been largely ignored by investors in favor of its 24 percent stake in Alibaba. In contrast to Yahoo’s lagging results, the Chinese Internet giant’s performance has been spectacular, and it has had more than a halo effect on shares of the Silicon Valley company. Yahoo’s stock is close to its 52-week high — reached on Tuesday at $41.05 — and is up 104.6 percent in the year to date. Search giant Google is getting its bump from its own strong performance, up 57.6 percent for the year and hovering close to its $1,118 per share high. The same goes for Microsoft — despite all the uncertainty around the identity of its new CEO, the pending departure of Steve Ballmer has its shares up 40 percent for the year and also close to its nearly $39 high. Retail giant Amazon is up more than 60 percent, close to its $405 high

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