Posts Tagged ‘twitter’

How I Met Your Mother Finale Soars

April 1, 2014  |  Media Week  |  No Comments

Pop quiz: In the series finale of CBS’ How I Met Your Mother , the titular mom is revealed to be: a) a MacGuffin b) a red herring c) the Yellow [Umbrella] King d) a nice, limpid-eyed dead lady e) a burlap sack full of hissing eels Boy oh boy, did Craig Thomas and Carter Bays ever piss off Twitter last night. The creators of the popular sitcom, which for nine seasons chronicled the romantic foibles of five high-functioning alcoholics , threw fans a bit of an ontological curveball with the one-hour series finale. In doing so, Thomas and Bays opened themselves, and their show, up to a whole lot of this kind of thing . Leaving aside the question of whether the HIMYM writers owed loyal viewers the ending they apparently thought they deserved—SPOILER ALERT: no one in this life owes you anything , you poopy-pants crybabies, and certainly not the people who bring you free, over-the-air television—the finale certainly out-delivered where it mattered most. According to Nielsen fast national data, the one-hour HIMYM finale was watched by 12.9 million viewers and delivered a princely 5.3 among adults 18-49, making it the show’s all-time highest-rated episode. The HIMYM finale put up big numbers across the board, serving up a series-high 5.8 rating among the 18-34 set while matching its best 25-54 delivery with a 5.4.

Read More

A Recent History of the Heckler’s Veto

March 29, 2014  |  Media Week  |  No Comments

The television world has weathered quite a few controversies in the last several months, all of which have one disturbing thing in common: they are fomented and sustained by people who are hurt, saddened or otherwise aggrieved and they think that gives them the right to demand that an offending television program cease production. At the risk of being blunt, I don't think this is a trend that should excite or please anyone who is serious about art or entertainment or indeed, the use of words and/or images to communicate, and the trend seems to transcend traditional liberal/conservative divisions (isn't it nice when people come together?). Following are a few examples. This weekend, we had

Read More

After Chasing Jimmy Fallon On Twitter, Ford Strikes Ad Pact With ‘Tonight’

March 29, 2014  |  Variety  |  No Comments

Ford Motor Co. won a heated contest among Detroit’s top automakers to get “Tonight” host Jimmy Fallon to buy one of their trucks, and may have done so through an ad pact with NBCUniversal. Automakers including Ford, General Motors, Chrysler Group’s Ram Trucks and even Nissan have lit up Twitter since March 5 after Fallon... Read more

Read More

MTV Gets Social With Teen Wolf Memorial Site

March 18, 2014  |  Media Week  |  No Comments

Back in the day, Scott Howard was an undersized point guard with a bad outside hook shot and a self-professed egg allergy. For reasons that are never fully explained in the 1985 film, Teen Wolf, the 5’ 3” Everyman ( Michael J. Fox ) is transformed into a basketball prodigy when his familial lycanthropy kicks in, presumably at the onset of puberty. (This makes no sense. Air Bud aside, dogs suck at basketball.) Flash forward 30 years [!], and Scott’s surname is now McCall, and instead of roundball, he devotes himself to the sport of kings and New England meatheads, lacrosse. MTV’s Teen Wolf is a lot darker as well—whereas at the end of the theatrical, Scott Howard realizes that his true love is his buddy Lisa “Boof” Marconi , the furry 21st Century incarnation has much worse luck with girls. In fact [SPOILER ALERT], Scott’s ex, Allison Argent , is not only descended from a long line of werewolf hunters, but she’s also, like, totally dead. Having taken a sword blade in the midsection, Allison (Crystal Reed) dies in the arms of her lax bro beau, which is where the story really takes off. Immediately after the credits rolled in Season 3’s second-to-last installment, MTV went live with the community site, TeenWolfMemorial.com . Visitors to the site are greeted with the trappings of Neo Goth grief, including a blank headstone, a spray of fresh-cut white roses and some dark, loamy topsoil. Click through to continue to the “memorial” and there’s the wonkily photoshopped Teen Wolf cast, moodily huddled around a grave marker that is already growing mossy around the edges. (Beacon Hills is hella damp, yo.) Carved into the stone above Allison’s name is a French phrase that translates to “We protect those who cannot protect themselves,” which essentially served as the Argents’ motto and raison d’

Read More

China Online Giants Head for IPOs in New York

March 16, 2014  |  Variety  |  No Comments

HONG KONG – China’s online giants Alibaba and Sina Weibo are both setting a course for share flotations on stock markets in the U.S. Both companies have significant relations with the media and entertainment sectors. Alibaba, an e-commerce behemoth with revenues bigger than Ebay and Amazon combined, has significant interests in online payment and cloud... Read more

Read More

Visa Spends at Least a Third of Its Marketing Budget on Digital

February 17, 2014  |  Media Week  |  No Comments

Visa is one of the longest-running Olympics sponsors , with 27 years of support behind the games. This year, the marketer is ramping up its use of mobile and social platforms like Twitter, Facebook, Vine, Tumblr and YouTube to connect with consumers and reinforce its new aspirational message, as embodied in the new tagline: “Everywhere you want to be.” Visa CMO Kevin Burke, who has overseen the development of three Olympics programs for the company, spoke with Adweek about why global sports is a good association for Visa and how its use of digital media is changing how Visa tells its brand story. What are you doing differently at the Sochi Winter Games? London 2012 was the tipping point. The games and brands were more social, mobile and digital than ever before, and now the bar is raised even higher. Mobile is at the heart of it for us in terms of delivering content and allowing consumers to engage with it everywhere.

Read More
Storytelling Needs to Evolve With the Times

Storytelling Needs to Evolve With the Times

Screen shot 2014-02-08 at 8.07.27 AM
February 8, 2014  |  Blog  |  No Comments

Do you create content on a daily basis? Then you need to watch this talk from 99u and Gary Vaynerchuk, because there are some hard truths being shared for anyone using social media as a marketing tool.

Read More

Super Bowl Fans Are More Sophisticated Than the Typical Fantasy Football Player

January 29, 2014  |  Media Week  |  No Comments

Super Bowl fans may like their beer and nachos, but did you know they’re also interested in the finer things? With the big game coming up, ad tech company Digilant compared the demos of Super Bowl fans to fantasy football players and found that the former are more likely to have higher incomes and be foodies and avid readers. Fantasy football players are more likely to be bargain shoppers, use social media and skew Hispanic. Both groups had a similar male-female split, but with an average age of 47.2, Super Bowl fans skew older than fantasy football fans. nfographic: Carlos Monteiro

Read More

Charlie Sheen Calls Out Ashton Kutcher on Twitter

January 6, 2014  |  Variety  |  No Comments

Add Charlie Sheen and Ashton Kutcher to the long list list of Twitter feuds. The “Two and a Half Men” alum called out Kutcher on Twitter Sunday night, calling him “lame” while praising his former sidekick and co-star Jon Cryer. In subsequent tweets, Sheen continued to insult Kutcher’s work (“quit barfing on my old, brilliant... Read more

Read More

Check-In CES: Rise of Curved Glass

January 6, 2014  |  Media Week  |  No Comments

Read More