Posts Tagged ‘time’

Why Univision Just Bought a Fake News Website

January 19, 2016  |  Media Week  |  No Comments

In news that could have been straight out of The Onion itself, Univision has purchased a stake in the satirical news outlet. Terms of the deal were not disclosed. The top Spanish-language broadcaster in the U.S. has bought as much as a 40 percent stake in The Onion Inc., the parent company of The Onion, StarWipe, ClickHole and (real) pop culture site The A.V. Club, with the option to buy it outright. The company will continue to operate independently in Chicago. "Comedy is playing an expanding role in our culture as a vehicle for audiences to explore, debate, and understand the important ideas of our time," said Isaac Lee, chief news and digital Officer of Univision and CEO of Fusion. "It has also proven to be an incredibly engaging format for millennial audiences, and is expected to play a key part in the 2016 presidential election process via our robust content offerings in Spanish and English." While on the surface it appears odd that a long-time trusted real news outlet would buy a fake news website, The Onion has been able to court a young, millennial audience, reaching about 25 million unique visitors each month. The company has also created a successful branded content wing , Onion Labs, which accounts for the majority of its revenue. And with the political season upon us–Hispanic voters are among the most sought-after demographic by candidates–The Onion has been hitting both sides of the aisle hard with articles like Rubio Refutes Claim He Soft On Immigration By Dragging Undocumented Worker He Knocked Out Cold Onto Stage and Out-Of-Control Hand Gesture Sends Bernie Sanders Tumbling Off Stage. With their audience on television skewing older–rival Spanish broadcaster Telemundo has been gaining steam among the younger demo–Univision has attempted to broaden its scope. Its partnership with Disney on the television network Fusion has made little if any dent in the marketplace; Disney is reportedly looking to sell its stake. This also follows Univision's acquisition of African American-themed website The Root last year, as the company looks to finally launch its much-delayed IPO.

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Turner Says the Post-Millennial Generation Should Be Known as ‘Plurals’

January 14, 2016  |  Media Week  |  No Comments

Millennials are quickly becoming yesterday's news, and media companies are trying to figure out just what to call the next generation. Becomers? Founders? iGen? Post-Millennials? Those are just a few. And now Turner has another: Plurals. So how does Turner describe Plurals? They are born after 1997. They are the most diverse generation in U.S. history.

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T.J. Miller Warms Up for Critics’ Choice Awards Hosting Gig With Booze-Soaked Promos

January 5, 2016  |  Media Week  |  No Comments

Actor and comedian T.J. Miller was "dumb, and not in a funny way," in the big-screen flop Yogi Bear in 3D. And he's game for trotting out the memory of that critical drubbing if it means driving viewers to a presumably better use of their time—his hosting gig at the 21st annual Critics' Choice Awards. The show, airing live Jan. 17 on A&E, Lifetime and Lifetime Movie Network, launches the year's award-season broadcasts, so expect a steady stream of Hollywood backslapping to follow. And Miller, currently hot for his role on HBO's biting satire Silicon Valley, shows off his self-deprecating loveable loser persona in several promos from L.A.-based Stun Creative. He's hapless but in a funny way. (He wore cut-off tux pants under that sophisticated black tie, execs at Stun say, and destroyed about 50 champagne glasses in his attempt to serve a cocktail). For those interested in the awards themselves, which combine movies and television for the first time into one three-hour self-congratulatory extravaganza, the year's most nominated film is Mad Max: Fury Road, and on the TV and streaming side, FX's Fargo and Amazon's Transparent lead the pack.

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With a Record 409 Scripted Series in 2015, Did TV Reach Its Peak?

December 16, 2015  |  Media Week  |  No Comments

"Peak TV" has a name, and now it has a number: 409. That's how many scripted series (drama, comedy and limited) aired on all broadcast, cable, streaming and OTT services in 2015, according to Julie Piepenkotter, evp of research for FX Networks. (Excluded from the tally: reality, news, sports, made-for-television movies, specials, daytime and children's programming.) Even if you binge-watched one scripted season every day of the year, you wouldn't be able to get through all the available content. "The unprecedented increase in the number of scripted series has reached a new milestone in 2015 with a record 409, nearly doubling the total in just the past six years," said Piepenkotter in a statement. "This was the third consecutive year that scripted series count has grown across each distribution platform—broadcast, basic and pay cable, streaming—led by significant gains in basic cable and digital services. This statistic is staggering and almost unimaginable from where they were a decade ago." The number represents a 9 percent increase over 2014, which had 376 scripted series, and a staggering 94 percent jump since 2009 (211)

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Millennials Are Watching More TV on Hulu This Fall and Less When Shows First Air

November 20, 2015  |  Media Week  |  No Comments

Millennials are still watching new episodes of television shows this fall—it's just taking them longer than ever to do so. Adults ages 18 to 34 are increasingly turning away from live TV to time-shift programming on platforms like Hulu, according to new insights from data technology and research firm Symphony Advanced Media (SymphonyAM). The study, which looked at fall season programming through Nov. 1, found that millennials are only watching live TV 30 percent of the time. They're also spending 30 percent of their time watching programs outside of Nielsen's live-plus-3 and live-plus-7 measurements, including OTT programming, VOD beyond three days after an episode's premiere and DVR more than seven days after a show airs.

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13-Year-Old YouTube Star Died of Undiagnosed Heart Condition, Family Says

November 10, 2015  |  Media Week  |  No Comments

The family of YouTube star Caleb Bratayley announced today the 13-year-old died of an undiagnosed heart ailment. "The doctor confirmed today that Caleb passed away from a heart condition called Hypertrophic Cardiomyopathy that went undetected in his yearly checkups," a post on the family's Instagram revealed. "Caleb didn't have any symptoms so the doctor said there was nothing we could have done differently." The teenager's death on Oct. 1, which was also announced on Instagram, engendered an outpouring of grief from fans, and left many unanswered questions. The final video involving Caleb was called Dear Future Self. "Unfortunately Caleb passed away the day after we made this video. He will never get to meet his future self," the family wrote as the video drew to a close. The Bratayley family YouTube channel has more than 1.9 million subscribers, up from 1.7 million at the time of Caleb's death. The Maryland family, which is aligned with Maker Studios, has been vlogging since 2011. The stars are the children, including Caleb's younger sisters Annie and Hayley. "The girls' hearts were just recently checked and thankfully look the way they should right now," today's Instagram post reads. "The sadness of losing someone you love is unimaginable. Thank you to everyone who has reached out, your kindness and support continues to help our family." In an interview in 2014, mom Katie LeBlanc (the family's real last name) said she started making the videos because her husband was often away for military duty

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These New and Returning Fall TV Shows Are Getting the Most Buzz on Twitter

September 17, 2015  |  Media Week  |  No Comments

A new TV season kicks off next week with 22 different shows set to debut on the broadcast networks. But it's a cable show that's generating the most buzz on Twitter. Among new series that will debut this fall, Twitter notes that FX's next iteration of its hugely popular American Horror Story franchise, Hotel, is generating the most chatter—no doubt buoyed by the addition of Lady Gaga to this year's ensemble. Also on the list is a show that has already premiered, The Late Show with Stephen Colbert. A trio of broadcast newcomers rounded out the top five: Fox's Scream Queens, NBC's Heroes Reborn and CBS' Supergirl.

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Marsh Broflovski Cartman & McCormick: If South Park Were an Ad Agency

September 14, 2015  |  Media Week  |  No Comments

South Park begins its 19th season on Wednesday, which makes it older than plenty of notable ad agencies. (Droga5 isn't even 10 yet.) To celebrate the never-endingly awesome Comedy Central cartoon, Brooke Wylie, a copywriter at Denver agency Faction, imagined if South Park were an ad agency. Check out the results below—with Wylie's illustrations and write-ups. You might not hire them, but they'd probably produce some unforgettable work. Picture this.

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In a Year of Poignant TV Farewells, Jon Stewart’s Topped Them All

August 7, 2015  |  Media Week  |  No Comments

This past year has felt like an extended period of mourning for TV lovers, as one iconic legend or program after another has bowed out. David Letterman, Stephen Colbert (and his "Colbert" persona) and Craig Ferguson stepped down from their respective late-night talk shows after legendary runs, while several of the past decade's finest TV shows—including Mad Men, Justifed and Parks and Recreation—also headed into the television sunset. So by the time Jon Stewart got around to signing off of The Daily Show With Jon Stewart Thursday night, capping a 16-year run that forever changed the role of comedy in political and current events, it may have seemed like there would be no tears left to shed and no possible way of topping all the memorable finales that had come before it. But—of course!—Stewart proved us wrong and took us by surprise one last time. His Daily Show finale was the finest, funniest and most poignant TV farewell of them all.

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Want to Improve Your Business Revenue? Buy More TV Ads

July 22, 2015  |  Media Week  |  No Comments

There is one surefire way for companies to increase their business performance: up their TV ad spending. A new study from the Video Advertising Bureau looked at the correlation between TV investment (based on Nielsen-measured national cable and broadcast media) and key financial indicators. It focused on 100 large parent companies with significant media spending in nine advertising categories: automotive, CPG, entertainment, financial, pharma, restaurants, retail, travel and telco. Sixty of those companies increased their TV spending between 2011 and 2014, while the other 40 spent less. "2011 is really the point when we get out of the down economy, so we really didn't want to compare anything against hard-core recession years," said Jason Wiese, vp, strategic insights, VAB. "And we liked the spread of four years, because we really thought that would take out any sort of yearly anomaly that might have happened for certain companies." The findings: Almost all of the companies that increased their TV spending over the four years also saw substantial growth in revenue, stock price and earnings per share. Meanwhile, the companies whose TV spending decreased underperformed the averages of the 100 companies. Those increasing their spending (by an average of 40 percent) on TV—including Apple, Coca-Cola, Marriott, Comcast and United Airlines—saw a 26 percent increase in revenue over the same period

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