Posts Tagged ‘time’

NBCUniversal Will Combine Its Cable, NBC and Telemundo Upfront Presentations

March 30, 2016  |  Media Week  |  No Comments

The broadcast upfront week just got a lot more interesting—and a little bit shorter. NBCUniversal has decided to merge its NBC, Telemundo and NBCU cable entertainment upfronts into a single NBCU presentation, which will be held on Monday, May 16 at New York's Radio City Music Hall. The news was first reported by The Hollywood Reporter . Traditionally, NBC has had the Monday Radio City upfront to itself, with Telemundo following on Tuesday evening, and NBCU cable wrapping upfront week with a Thursday afternoon event at the Javits Center. Now, Linda Yaccarino, chairman, advertising sales and client partnerships for NBCUniversal, will make just one upfront pitch to advertisers and buyers that week instead of three separate ones. "As a media company, we have an unparalleled array of networks and digital platforms that reach the most audiences across all dayparts. Our event will reflect the way we go to market as a unified portfolio which makes it easier for our clients to do business with us all together," said Yaccarino said in a statement. "There isn't going to be an upfront event as big and bold as this one. Through our content, we have an unrivaled ability to create an emotional connection like no one else. There's only one place to go for scale and meaningful consumer engagement." In many ways, it's a move that makes sense for NBCU, which has been transacting all of its advertising under a single, companywide portfolio since 2013. Last year's upfront brought in $6 billion across the portfolio. Last November, Yaccarino continued streamlining NBCU ad sales by merging her linear and digital ad sales teams . "Because of the scale of our company, we needed to be more accessible in a bigger, faster way to our clients," who had been requesting a more streamlined method of working with the company, she told Adweek at the time. This will also mark the end of NBCU's combined cable upfront, which the network had added to broadcast upfront week in 2014. Previously, it held individual upfronts for its cable networks like Bravo, USA and Oxygen. Advertisers and buyers will certainly appreciate having two fewer upfronts to attend during that overstuffed week, especially because so many of them have run out of steam by the time they arrive at NBCU's cable presentation on Thursday afternoon. But that Monday upfront—which will now cover Bravo, CNBC, E!, Esquire Network, Golf Channel, MSNBC, NBC Entertainment, NBC News, NBC Sports Network, NBC Universo, Oxygen, Sprout, Syfy, Telemundo and USA—could easily turn into a marathon, as each of those broadcast and cable networks will get their due. Plus, Yaccarino will also need to highlight her team's new initiatives, including selling TV advertising programmatically for the first time this fall . The new format also puts NBC at a disadvantage compared to its fellow broadcast networks, which won't need to share the spotlight as much, if at all, during their respective upfronts later that week. It's also unlikely that the combined upfront will allow for spectacles like NBC Entertainment chairman Bob Greenblatt's duet with Dolly Parton , which was a memorable, surreal highlight of last year's NBC presentation.

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State Farm Is Being Featured in Tonight’s Episode of Black-ish

March 16, 2016  |  Media Week  |  No Comments

Faced with declining overnight ratings and the myriad ways viewers can avoid ads, some brands are beginning to master the art of product placement, and networks are reaping the rewards. Last season, ABC's hit comedy Modern Family produced an episode shot entirely with Apple products. But that integration—in an episode called "Connection Lost"—was not a paid placement. Tonight, another ABC sitcom incorporates a well-known brand into its storyline, but this time, it gets something in return. On Black-ish, advertising executive Dre Johnson (played by Anthony Anderson) persuades his client, State Farm Insurance, to sponsor his son's basketball team, the "State Farm Good Neighbors." The integration, created in partnership with Omnicom agency The Marketing Arm, fits with State Farm's already sizeable footprint in basketball—it's a brand partner of the NCAA, NBA and WNBA.

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Film Review: ‘The Divergent Series: Allegiant’

March 6, 2016  |  Variety  |  No Comments

Gazing out over the wall that encircles Chicago at the end of “The Divergent Series: Allegiant,” Tris Prior longs for the time when she didn’t know what lay on the other side.

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Real Housewives’ Lisa Rinna Dishes on Yolanda and Brandi, With a Chaser of O.J.

February 24, 2016  |  Media Week  |  No Comments

Specs Age 52 Claim to fame Star of Bravo's The Real Housewives of Beverly Hills Base Los Angeles Twitter @l isarinna Adweek: What's the first information you consume in the morning? Lisa Rinna: I wake up and I get the kids ready for school, and I turn on the local NBC news or CNN. I read the New York Post and then I go to the Daily Mail. Then I will check Instagram. I no longer check Twitter because I hire somebody to do that. It's become so negative while I'm doing the show. Like your recent Twitter war with ex-Housewife Brandi Glanville

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To Keep Children Engaged During Prime Time, PBS Will Launch a 24/7 Kids Network

February 23, 2016  |  Media Week  |  No Comments

Viewers might have wondered if PBS was rethinking its commitment to children's programming after it allowed HBO to snap up Sesame Street last summer. But today the network announced a big play to keep kids watching its shows around the clock. Later this year, the network will launch a free, 24-hour network for children's programming called PBS Kids. This will let children watch during prime time and other hours when PBS doesn't air kid-centric content. The channel will be available as a digital subchannel on PBS stations nationwide (joining other PBS digital subchannels like Create and World). The network will also stream it online at pbskids.org and via the PBS Kids Video app, which is available on iOS and Android devices, as well as Roku, Apple TV, Amazon Fire TV, Chromecast, Android TV and Xbox One. The livestream will join the on-demand full episodes and clips that are currently available on the app and online. PBS will continue to air its PBS Kids programming blocks on the primary network during the morning and afternoon. "Parents know that PBS Kids makes a difference in their children's lives, which is why so many have said they would value having access to our content throughout the day. Television continues to be the most widely used platform for children's educational content, especially among low-income families," said Paula Kerger, PBS president and CEO, in a statement.

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Philippe Dauman Named Executive Chairman of Viacom, As Sumner Redstone Steps Down

February 4, 2016  |  Media Week  |  No Comments

Just 48 hours ago, Sumner Redstone was the executive chairman of both CBS Corp. and Viacom. But now, he has been replaced at both companies. Today, Viacom announced that its president and CEO Philippe Dauman had been named executive chairman, replacing the ailing Redstone, who is 92. Yesterday, CBS Corp. appointed Les Moonves as its chairman , after Redstone had resigned on Feb. 2. Redstone, who vowed never to retire (even going as far to declare that he would never die ), is now chairman emeritus at both companies. The news comes two weeks after Viacom and CBS were sued by a shareholder , who questioned Redstone's mental competence—which led investors to wonder whether Redstone should continue running both companies. "In choosing a successor to Sumner, the board considered the need for seasoned leadership in this time of unprecedented change, Philippe's business experience and unparalleled knowledge of Viacom and his long-term vision for the company," said Viacom board member William Schwartz in a statement. "We believe his becoming executive chairman is in the best interests of the company and all shareholders." Dauman's appointment had been challenged by Redstone's daughter, Shari, who is vice chair of CBS and Viacom. She said in a statement yesterday that while she fully supported Moonves as CBS chairman, "it is my firm belief that whoever may succeed my father as chair at each company should be someone who is not a trustee of my father's trust or otherwise intertwined in Redstone family matters, but rather a leader with an independent voice." That was a slap at Dauman, who was given authority last October to make healthcare decisions for Redstone if he should become incapacitated. Following CBS' lead yesterday, Viacom had initially offered Shari the position of non-executive chairman, but she declined and will remain in her current role. "I am honored to succeed my friend and long-time colleague Sumner in the role of executive chairman. His steadfast belief in our company and the power of entertainment will always be an inspiration for me and I look forward to carrying forward his leadership role as a champion for all shareholders.

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The X-Files Tackles Its Toughest Case Yet: Reviving TV Revivals

January 22, 2016  |  Media Week  |  No Comments

Last fall, the broadcast networks bet that the best way to attract viewers was by programming reboots and revivals of popular series and movies. However, Limitless, Minority Report, The Muppets and Heroes Reborn had limited success at reigniting that spark with audiences. Limitless is a hit for CBS. But Fox's Minority Report and NBC's Heroes Reborn won't be returning for Season 2, and ABC is retooling The Muppets in an attempt to win back viewers who were driven away by its more adult tone. Last August, NBC scrapped its straight-to-series revival of '90s sitcom Coach after shooting just one episode. That's because some networks are bringing brands out of mothballs for all the wrong reasons. "I think reboots are a dangerous thing

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Why Univision Just Bought a Fake News Website

January 19, 2016  |  Media Week  |  No Comments

In news that could have been straight out of The Onion itself, Univision has purchased a stake in the satirical news outlet. Terms of the deal were not disclosed. The top Spanish-language broadcaster in the U.S. has bought as much as a 40 percent stake in The Onion Inc., the parent company of The Onion, StarWipe, ClickHole and (real) pop culture site The A.V. Club, with the option to buy it outright. The company will continue to operate independently in Chicago. "Comedy is playing an expanding role in our culture as a vehicle for audiences to explore, debate, and understand the important ideas of our time," said Isaac Lee, chief news and digital Officer of Univision and CEO of Fusion. "It has also proven to be an incredibly engaging format for millennial audiences, and is expected to play a key part in the 2016 presidential election process via our robust content offerings in Spanish and English." While on the surface it appears odd that a long-time trusted real news outlet would buy a fake news website, The Onion has been able to court a young, millennial audience, reaching about 25 million unique visitors each month. The company has also created a successful branded content wing , Onion Labs, which accounts for the majority of its revenue. And with the political season upon us–Hispanic voters are among the most sought-after demographic by candidates–The Onion has been hitting both sides of the aisle hard with articles like Rubio Refutes Claim He Soft On Immigration By Dragging Undocumented Worker He Knocked Out Cold Onto Stage and Out-Of-Control Hand Gesture Sends Bernie Sanders Tumbling Off Stage. With their audience on television skewing older–rival Spanish broadcaster Telemundo has been gaining steam among the younger demo–Univision has attempted to broaden its scope. Its partnership with Disney on the television network Fusion has made little if any dent in the marketplace; Disney is reportedly looking to sell its stake. This also follows Univision's acquisition of African American-themed website The Root last year, as the company looks to finally launch its much-delayed IPO.

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Turner Says the Post-Millennial Generation Should Be Known as ‘Plurals’

January 14, 2016  |  Media Week  |  No Comments

Millennials are quickly becoming yesterday's news, and media companies are trying to figure out just what to call the next generation. Becomers? Founders? iGen? Post-Millennials? Those are just a few. And now Turner has another: Plurals. So how does Turner describe Plurals? They are born after 1997. They are the most diverse generation in U.S. history.

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T.J. Miller Warms Up for Critics’ Choice Awards Hosting Gig With Booze-Soaked Promos

January 5, 2016  |  Media Week  |  No Comments

Actor and comedian T.J. Miller was "dumb, and not in a funny way," in the big-screen flop Yogi Bear in 3D. And he's game for trotting out the memory of that critical drubbing if it means driving viewers to a presumably better use of their time—his hosting gig at the 21st annual Critics' Choice Awards. The show, airing live Jan. 17 on A&E, Lifetime and Lifetime Movie Network, launches the year's award-season broadcasts, so expect a steady stream of Hollywood backslapping to follow. And Miller, currently hot for his role on HBO's biting satire Silicon Valley, shows off his self-deprecating loveable loser persona in several promos from L.A.-based Stun Creative. He's hapless but in a funny way. (He wore cut-off tux pants under that sophisticated black tie, execs at Stun say, and destroyed about 50 champagne glasses in his attempt to serve a cocktail). For those interested in the awards themselves, which combine movies and television for the first time into one three-hour self-congratulatory extravaganza, the year's most nominated film is Mad Max: Fury Road, and on the TV and streaming side, FX's Fargo and Amazon's Transparent lead the pack.

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