Posts Tagged ‘time’

The Trump Phenomenon Delivered Massive Ratings for Cable News Throughout

November 9, 2016  |  Media Week  |  No Comments

Say what you want about the outcome, but the 2016 presidential election cycle was unlike any the news media has ever experienced. As you might expect, cable news reaped significant benefits from the volatility of the race in the form of huge ratings. Fox News beat CNN in total audience on election night 2016 during the full coverage block, from 7 p.m. to 3 a.m. Per Nielsen data, FNC delivered 12.2 million viewers compared to CNN's 11.2 million. Fox News' viewership climbed on an hourly basis through midnight, while both CNN and MSNBC peaked at around 10 p.m. The ratings trends seem make sense considering now President-elect Donald Trump gained momentum as the night went on, while Hillary Clinton steadily lost steam. Fox News also beat CNN in the all-important 2-3 a.m. time period, when the race was called.

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Last Year’s Biggest Freshman TV Hits Have Lost Momentum in Season 2

November 3, 2016  |  Media Week  |  No Comments

For a new TV series, the only thing harder than becoming a freshman hit is maintaining that momentum in Season 2. Several of last year's biggest critical and commercial hits, including Blindspot and Mr. Robot, have been felled by ratings and creative challenges in their sophomore seasons. Two of last fall's biggest success stories, NBC's Blindspot and ABC's Quantico, were hoping to grow their audiences in Season 2, but instead they've stumbled out of the gate. Blindspot, which averaged a 1.8 in the 18-49 demo last year, is off 30 percent, averaging a 1.3. However, much of that ratings drop can be explained by NBC relocating Blindpsot from its cushy post-Voice time slot on Mondays to Wednesdays at 8 p.m., when the network is much more vulnerable (and when the show is being trounced by another action-heavy series, Fox's Lethal Weapon). Quantico's fall is more alarming. It remained in the same time slot as last year (10 p.m. Sundays), but the series, which averaged a 1.2 in the demo last season, is off 33 percent with a 0.8. Last season's most promising freshman series for ABC is now the network's lowest-rated scripted series in the demo—though the network notes that it's had significant gains in delayed viewing

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Why Agencies Should Spend More Time and Effort Retaining Their Strategy People

October 19, 2016  |  Media Week  |  No Comments

The ad industry is losing more talent than it's gaining, according to a LinkedIn study—"The Truth About Strategy Talent"—done in partnership with the 4A's. In 2015, the ad industry experienced a 25 percent net loss of global talent to competing industries, but one area where agencies need to focus a bit more time is the strategy department. According to LinkedIn's data, strategic planners are 30 percent less likely to be satisfied with their current positions. Of those polled for the study, 28 percent said they don't see themselves working in their current positions within the next year and 40 percent see themselves out in less than six months. Additionally, 92 percent said they would be interested in learning about a new job opportunity, while 43 percent are more likely to respond to messages from recruiters about new opportunities, compared to the average agency person. "I think first and foremost that because planners tend to be very curious individuals, the fact that they are so much more likely to respond to a recruiter is not surprising but interesting because I think because they are curious by nature they are more likely to be open to talking to anybody about anything," Nancy Hill, president of the 4A's, said. In comparison to agency talent, strategy people are more likely to look for new job opportunities when they are overlooked for a promotion or when they feel they aren't challenged enough at their current job. "We have to stop looking at strategy people like all they are there to do is inform the brief. They can have so much more of an impact on the clients' business," argued 4A's president Nancy Hill. Added Jann Schwarz, global director of agency and channel development, LinkedIn Marketing Solutions: "The research suggests that, in addition to salary, lack of challenging work and overlooked promotions are key blockers to retaining strategy professionals. Agencies must better align with the underlying factors that motivate employees to stay and make adjustments accordingly." Schwarz noted that these factors are easily addressable, agencies simply need to take the time to address them. The good news is that, according to the data, strategy people don't necessarily want to leave the industry altogether. Compared to other agency talent, strategy talent is 35 percent more likely to look for promotions within the current company. Rather than switching industries, strategy people tend to look at competitive agencies for promotions. LinkedIn collected data for the study through a number of global professional studies including its "Job Switchers" survey and "Talent Trends" survey, as well as LinkedIn data on member behavior as of February 2016. This particular survey marks the first time LinkedIn has done a deep dive into strategy professionals in the advertising industry, and compares those individuals against the rest of the ad business and other industries.

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Netflix Debuts Haters Back Off, a New Original Series From YouTube Star Miranda Sings

October 14, 2016  |  Media Week  |  No Comments

"Miranda thinks she's incredible," said Colleen Ballinger, the creator of Miranda Sings. "She takes pride in her singing, dancing, acting, modeling... all of which she's not good at!" Nine years ago, when YouTube was essentially still a toddler, the character of Miranda Sings was born. Back then, Ballinger was studying vocal performance and had started to observe the girls around her. "I saw all these mean, snooty girls in my classes," she said, "so Miranda is really based on those girls. She was a way for me to poke fun at them." "She's very confident in her lack of talent," said Ballinger. Miranda, whose signature look is a red lip and a bad attitude, started as a much more tame version than what you see today. "When the first videos came out, and started to become viral, I started getting hate comments," she explained. "People would write 'you suck,' 'you're ugly,' 'you can't sing.' I became fascinated that people were so bored, they'd write something so mean about someone who wasn't even real." If they didn't like her singing, she'd sing worse. If they didn't like her style, she dressed worse. Ballinger really wanted to exaggerate Miranda's worst qualities so they would comment even more. She wanted to "engage with the haters." Miranda Sings currently has more than seven million subscribers on YouTube .

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Why This Shop Is Breaking the Traditional Agency Model by Developing Its Own Gin

October 12, 2016  |  Media Week  |  No Comments

Red Tettemer O'Connell + Partners thinks it's found the perfect way to revive a gin brand created in 2008, a brand that the agency developed from scratch to better understand its clients and just do something outside of the normal creative work. RTO+P launched a new fall line of its gin product, with a new look and of course, a new taste, to draw in some new, younger gin drinkers. TuB first came onto the scene in 2008, created as a partnership between the agency and Peach Street Distillers, but the agency continues to put resources into the project because "it allows us to further break the traditional agency model by becoming involved in the whole cycle of marketing, from product development to promotion to experience to distribution," Steve Red, chief creative officer at RTO+P, said. From the beginning RTO+P has worked on all sides of the product from branding and packaging to marketing strategies and responsibilities, helping place past iterations of the product in the LA, New York and Chicago markets. "That kind of immersive experience makes us better at what we do," Red added. The latest line marks the brand's first special edition line. It's called Hoppy Plum and is made with juniper berries Palisade plums and Palisade Chinook Hops, perfect for the holiday season.

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BBC America Teases 2 New Shows (and the Return of Doctor Who) at New York Comic-Con

October 7, 2016  |  Media Week  |  No Comments

What's one huge lesson Sarah Barnett, president of BBC America, has learned from events like Comic-Con? "Be superfans of your fans!" That's the approach BBC America brought to this year's New York Comic-Con, where it took over Madison Square Garden, with panels and mini-screeners for conventiongoers, as the first TV network to expand its presentation into that massive theater. Comic-Con, which also takes place in San Diego every year, is a place where fans come first. TV shows and networks combine with high-profile movies and comic books to create a whirlwind of fandom. "This is one of the most pop-culture literate groups of people," said Barnett. "They know their stuff. And there's an openness to good ideas and content

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Here Are the TV Shows and Networks People Watch Live Most and Least Often

October 7, 2016  |  Media Week  |  No Comments

While broadcast viewers are thought to represent a more traditional TV audience than those watching cable, a new report says they are actually less likely to watch programming live than their cable counterparts, especially if the network in question is The CW. That information comes from TiVo Research's Q2 State of TV report, which was released today. The quarterly report tracks time-shifting using TiVo's Media TRAnalytics data set, which anonymously aggregates set-top box data from more than 2.3 million households including TiVo owners and other cable providers. According to the study, while the vast majority of TV viewing continues to be live, broadcast network prime-time viewing is more likely to be time-shifted than cable programming. Twenty-six percent of broadcast prime-time programming was time-shifted during the second quarter (23 percent overall was watched in the C3 window, from the same day to three days later; the other 3 percent was time-shifted four to seven days). In total day viewing, 20 percent of broadcast programing was time-shifted. For cable prime-time viewing during the quarter, 88 percent was viewed live, with total day viewing even higher at 91 percent. The CW is the most time-shifted of the broadcast networks. Only 56 percent of its viewers watch live in prime time.

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Why the Peanuts Gang Is Surging in Popularity After So Many Years

October 4, 2016  |  Media Week  |  No Comments

There's an ambitious gal running for president who was never satisfied with the idea of being first lady. She's sharp, decisive and, by her own admission, "a little bossy." She looks forward to bursting through the glass ceiling at the White House. Do you know her name? It's Lucy van Pelt. The advice-dispensing Peanuts character may not seem like such an outrageous choice for the nation's highest office right about now. Or there's her football-fumbling frenemy, Charlie Brown, or his streetwise dog, Snoopy, also known as Joe Cool. The point is: You have options, people. For a partnership with Rock the Vote, the Peanuts characters are staging their own mock elections, complete with campaign platforms

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Clio Lifetime Achievement Award Winner Wants to See More Diversity in the Industry

September 26, 2016  |  Media Week  |  No Comments

Specs Current gig President, Kaplan Thaler Productions Previous gig Chairman, Publicis Kaplan Thaler Twitter @lindathaler2 You're being honored with a Clio Lifetime Achievement Award this year. Do you remember winning your first Clio? I don't remember the first Clio I won, but I do remember the year I won four. One, I wrote the music and lyrics for "Kodak America," then French's mustard won two. I won for best comedy writing and then we won for a Burger King commercial. I was fairly young at the time and hadn't been in the ad business very long, so I was really thrilled. It was incredible. After stepping down as chairman of Publicis Kaplan Thaler early this year, what have you been working on? I had been doing public speaking for several years off and on, but I decided to leave advertising this past February and be a speaker full time across the country, talking about a variety of topics. I love it because it's a combination of me being able to give stories and insights and empowerment to people as well as my theatrical desires because I never quite gave up wanting to perform. That's what I did in my 20s. I got to combine the two things and I love it. What does your latest book, Grit to Great , tackle? Robin Koval and I started The Kaplan Thaler Group about 20 years ago, and we are very proud of what we have accomplished. Along the way we decided to write books. Most recently we started looking at our success and realizing that neither of us are geniuses or incredibly talented, and we started researching really uber-successful people

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How Play-Doh Went From Being a Household Cleaning Supply to a Beloved Toy

September 20, 2016  |  Media Week  |  No Comments

Joseph McVicker was in big trouble. Kutol Products, his Cincinnati company, manufactured a gummy, doughy product that housewives used to remove coal soot from wallpaper. But now it was 1955. Not only were vinyl wallpapers coming onto the market, but homes were switching from coal stoves to oil and natural gas that burned cleaner. Kutol was fast becoming obsolete. Play-Doh lion crafted by Emily Shellenberger; Prop stying and lettering: Dianna McDougall; Photo: Raquel Beauchamp That might have been the end of it for McVicker were it not for his sister-in-law Kay who happened to be a nursery school teacher

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