Posts Tagged ‘time’

Want to Improve Your Business Revenue? Buy More TV Ads

July 22, 2015  |  Media Week  |  No Comments

There is one surefire way for companies to increase their business performance: up their TV ad spending. A new study from the Video Advertising Bureau looked at the correlation between TV investment (based on Nielsen-measured national cable and broadcast media) and key financial indicators. It focused on 100 large parent companies with significant media spending in nine advertising categories: automotive, CPG, entertainment, financial, pharma, restaurants, retail, travel and telco. Sixty of those companies increased their TV spending between 2011 and 2014, while the other 40 spent less. "2011 is really the point when we get out of the down economy, so we really didn't want to compare anything against hard-core recession years," said Jason Wiese, vp, strategic insights, VAB. "And we liked the spread of four years, because we really thought that would take out any sort of yearly anomaly that might have happened for certain companies." The findings: Almost all of the companies that increased their TV spending over the four years also saw substantial growth in revenue, stock price and earnings per share. Meanwhile, the companies whose TV spending decreased underperformed the averages of the 100 companies. Those increasing their spending (by an average of 40 percent) on TV—including Apple, Coca-Cola, Marriott, Comcast and United Airlines—saw a 26 percent increase in revenue over the same period

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TLC Cancels ’19 Kids and Counting’

July 16, 2015  |  Media Week  |  No Comments

TLC has canceled one of its most successful reality shows nearly two months after it was revealed one of the stars of the show had molested several underage girls. Josh Duggar, one of 19 children of an Arkansas family documented by TLC since 2008, admitted to molesting five underage girls in 2002 and 2003, including four of his sisters, when he was a teenager. "After thoughtful consideration, TLC and the Duggar family have decided to not move forward with 19 Kids and Counting. The show will no longer appear on the air," TLC said in a statement. The network is partnering with advocacy groups to "raise awareness and educate parents and families about the issue." It will also produce a one-hour documentary featuring Jill and Jessa Duggar who were victims of Josh Duggar. The commercial-free documentary will air later this summer. "TLC has been especially concerned for the victims in this situation, including the Duggar family, and it is our hope that this effort will help those in need learn where to turn for information and help." Duggar parents Jim Bob and Michelle sat down for an interview with Fox News Channel's Megyn Kelly in early June saying what happened was "not rape" because Josh's victims "didn't know or understand" what was happening to them. Their responses seemed to downplay the seriousness of the abuse, leaving TLC in a unpredictable position. As the story broke, TLC went ahead airing a 19 Kids and Counting marathon on the night of May 21, but shelved the show the following day.

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To Promote Its New Scream Series, MTV is Killing Its Audience

June 19, 2015  |  Media Week  |  No Comments

As MTV continues its huge promotional push on social media for the upcoming series Scream, the network has unveiled its latest method for hooking potential viewers—killing them. In the spirit of Scream, a series based on the hit horror-film franchise that debuts June 30, MTV has launched Choose Your Own Murder, an interactive online game that places users in the middle of their own horror movie scenario, which unfolds from their POV and asks them to select from various options a way to escape a killer that's pursuing them. As the game begins, the user is about to have sex with a half-naked woman when there's a noise outside the bedroom. The action pauses while the user has 10 seconds to choose between two options: "Go check it out" or "Ignore it." As in the Choose Your Own Adventure books, the story unfolds differently depending on the path users take. (Later options include "Run for door"/"Hide & call someone" and "Stay where you are"/"Go out window.") The end result, however, is always the same: users are murdered, and in a variety of different ways—sometimes right after their first selection.

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Timothy Simons on How Veep’s Political Fiascos Mirror Real-Life Scandals

June 2, 2015  |  Media Week  |  No Comments

Specs Age 36 Claim to fame Stars as Jonah Ryan on HBO's Veep (Season 4 finale airs June 14 at 9:30 p.m.) Base Los Angeles Twitter @timothycsimons What's the first information you consume in the morning? I'm a night person, but because of being in the film business and having children, my schedule has shifted, and I'm always terrified that I'm going to oversleep. So the first thing I do, almost every single morning, is wake up and look at the clock while thinking, "There's no fucking way I'm not late for something." And then there are some mornings where—even though I really try not to—the first thing I do is check Twitter, which makes me feel like a garbage human being. Who do you follow on Twitter? I cast a wide net. I really enjoy following comedians. I like sort of esoteric and weird Twitter jokes. But I actually unfollow people if they make jokes about a celebrity's death within the first two minutes of that celebrity dying. After 24 hours, fine, but the idea of "this horrible thing just happened and I need to make social media hay out of it" really annoys me. So I've done a pretty good job of curating a Twitter feed that doesn't make me hate the world. What's your favorite app? The one that I am currently using, and which I am equally proud of and super embarrassed about, is the Topps' Star Wars: Card Trader app. I thought I'd do it for a few weeks, but it's stuck around a lot longer than I had expected. What TV shows do you watch? Togetherness was a huge one for me. I really loved that show; it was just so massively uncomfortable and funny and true

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NBCU Sales Chief Shares Her Strategy for Upfront Negotiations

June 1, 2015  |  Media Week  |  No Comments

For the next several weeks, Linda Yaccarino will be one of the hardest working people in television. As chairman, advertising sales and client partnerships for NBCUniversal, she's overseeing upfront negotiations for a robust TV portfolio that includes two broadcast networks, 17 cable channels and more than 50 digital properties. "It's a world of difference from three years ago when we first had this crazy notion of bringing the company together as one portfolio," said Yaccarino, who joined the network in 2011 as president, cable entertainment and digital advertising sales (she previously oversaw sales for Turner Entertainment as evp and COO), adding NBC and Telemundo a year later. Before ramping up her upfront negotiations, Yaccarino talked about plans for next season, her company's big swings and of course, the d-word. Data was the buzzword of the upfronts, but is that continuing during sales meetings? All day long! It's the lead question I get asked from all our customers: "What are you up to, what are you doing, what's next?" Data and technology will change the advertising business in the next five years more than we've seen in the last 30 years. NBCUniversal has such scale, but is owned by a company like Comcast that has such technology and a direct relationship with consumers. When we bring all these things together, that will benefit our advertising clients, and that's what truly consumes most of my days. You rolled out ATP, your audience targeting platform, in January. How will you use it during the upfront? This is the latest in our suite of data products. We knew we wanted to refine the media plans that we have and reduce waste. It reduces waste for us because we get better at managing our inventory, and it reduces waste or enhances what the advertiser is getting based on their deliverables, whatever their RFP says, or their brand briefs. As I like to explain it, it's giving you last year's media plan, but in the nonfat version. C7 was all the rage during last year's upfronts. Are people still talking about that this year, or have priorities shifted? I don't think priorities have shifted, but clients have many different priorities. So while C7 is important to some people, and NBCUniversal is open for business for C7, our data conversations have taken us in a whole new direction. To supplement the current currency that exists, we talk about a bunch of different other deliverables based on the merged data sets.

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Why CBS Is Replacing David Letterman With Reruns of The Mentalist

May 26, 2015  |  Media Week  |  No Comments

How do you follow an icon like David Letterman and his perfect Late Show finale last Wednesday? For CBS, the answer might seem surprising: Simon Baker. Do not adjust your television sets; CBS is indeed currently airing repeats of The Mentalist, starring Baker, in the 11:30 p.m. late-night time slot Letterman occupied since 1993. In fact, all summer, until The Late Show with Stephen Colbert debuts Sept. 8, the network will show repeats of a different CBS drama each week

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Pretty Little Liars Shares the Secrets of Its Social Media Success

April 17, 2015  |  Media Week  |  No Comments

It's no big surprise that ABC Family's hit series Pretty Little Liars is one of the top shows on social media. The teen mystery drama has dominated social since its debut in June 2010, getting more than 100 million related tweets to date. "I think it's the perfect storm of elements coming together," Pretty Little Liars showrunner I. Marlene King said. "We're a show that reaches out to an audience that is actively engaged in social media, but also, our stars are actively engaged in social media." In fact, ABC Family has had massive success online in general. According to the network, it has the most socially engaged audience, with more than 8.5 million engagements per series across Twitter, Facebook, Instagram and Tumblr. But Pretty Little Liars is its crown jewel. It has the No. 1 most-tweeted-about telecast of all time—Now You See Me, Now You Don't (Aug

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How ABC Got Its Groove Back (Only Partly Because of Shonda Rhimes)

April 13, 2015  |  Media Week  |  No Comments

ABC has had little reason to smile over the past dreary decade, as it often has found itself bringing up the rear among viewers ages 18-49. Its sole upfront highlight is usually Jimmy Kimmel's annual skewering of the network and its perpetual ratings woes. But this season, things are finally starting to look up for ABC. The network has pulled itself out of the 18-49 ratings basement it occupied for the past three seasons (it's now in third place, just ahead of Fox), and it's the only broadcast network up season to date in the 18-49 demographic (to a 2.2, from last year's 2.1). Thanks to its mighty, all-Shonda Rhimes TGIT block, Thursdays are at a five-year high in the demo. And its fortified Wednesday comedy block (featuring The Middle, The Goldbergs, Modern Family and Black-ish) is at a three-year high. While the network canceled the Manhattan Love Story this season, it has also had several freshman hits, including How to Get Away With Murder (already renewed for next year), Black-ish and Fresh Off the Boat, which is doubling the ratings ABC got in the time slot last fall. As the upfronts approach, ABC Entertainment president Paul Lee talked about how the network has reinvented itself—and why its recent success is only partially due to Queen Shonda. Thank God It's Thursday Lee's most successful play this season was handing over his Thursday night lineup to Rhimes: Grey's Anatomy and Scandal, both of which she created, and How to Get Away with Murder, which she executive produces. Most critically, he branded the night TGIT (Thank God It's Thursday), an ode to the TGIF Friday night comedy block that was a ratings hit in the '90s. "We took a brand that my boss Bob Iger invented [in 1989], TGIF, and we burnished it. It was very sweet to take a dormant brand and reinvent it on Thursday as something that was just as fresh today as that was then," said Lee. But as successful as TGIT has been, Lee isn't sure he can replicate it on another night. "A brand has to match the shows that are there.

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HBO Is Replying to 3-Year-Old Tweets From People Who Wanted HBO Now Back Then

April 3, 2015  |  Media Week  |  No Comments

A delayed response, but a welcome one. HBO has taken the time to reply to tweets from 2012 this week from people who wanted a standalone HBO subscription service back then—something that's finally about to happen with the forthcoming HBO Now. The network appears to have responded to 13 old tweets, all from the same month—June 2012—when the comical hashtag #takemymoneyHBO was circulating among people practically begging for an HBO Now-like option. @kylesibert Hi, Kyle. Please follow us so we may DM you. pic.twitter.com/1YGhZcTGkX — HBO (@HBO) April 3, 2015 HBO asked those 13 people for a Twitter follow so they can DM back and forth, presumably about finally taking said money off their hands. HBO Now still doesn't have a launch date, though it's believed to be imminent. The company was eyeing early April, CEO Richard Plepler said at the announcement of the service on March 9 during an Apple event. The cord-cutter-friendly streaming service will debut for $14.99 a month and be available at first only on Apple hardware. @andresbarreto Hi, Andres. Please follow us so we may DM you. pic.twitter.com/h5cWMWzQXI — HBO (@HBO) April 3, 2015 @jot Hi, Jonathan. Please follow us so we may DM you. pic.twitter.com/r3P6SxUSJN — HBO (@HBO) April 3, 2015 @brandontreb Hi, Brandon

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How It Feels to Become the Face of a Generation’s Shrugging Indifference

April 2, 2015  |  Media Week  |  No Comments

Back around 2008, I posed for photographs for my friends who worked at a small animation company run out of a shack-like bungalow in East Atlanta. I stood in front of a white backdrop, like in a yearbook photo, and moved my face in 50 different ways in 10 different angles. It was fun, and then we all went out to lunch. Siobhan Price A few months later, one of my friends asked me to sign an agreement to use my likeness and told me he legally had to give me $1. It was a while after that when I learned my face had become the character Cheryl Tunt on Archer. It's a pretty cool claim to fame but hopefully not the only thing I'll ever be known for. What I would like to be remembered for is ... I don't know, actually. I used to know. I used to have a plan and drive and clarity, and then I turned 30 and it all fell apart. As I've gotten older and more experienced in my profession, I've begun to feel more unfulfilled and lost. I thought I'd have it all figured out now and I'd have my dream job and a family and a house and generally be on the road to happily ever after. At one point, I had most of those things, and I realized I was incredibly unhappy. Since then, I've quit my great job in television, moved across the country, got an even better job at the same company, got promoted, moved back across the country, quit and then moved across the country again.

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