Posts Tagged ‘time’

Why CBS Is Replacing David Letterman With Reruns of The Mentalist

May 26, 2015  |  Media Week  |  No Comments

How do you follow an icon like David Letterman and his perfect Late Show finale last Wednesday? For CBS, the answer might seem surprising: Simon Baker. Do not adjust your television sets; CBS is indeed currently airing repeats of The Mentalist, starring Baker, in the 11:30 p.m. late-night time slot Letterman occupied since 1993. In fact, all summer, until The Late Show with Stephen Colbert debuts Sept. 8, the network will show repeats of a different CBS drama each week

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Pretty Little Liars Shares the Secrets of Its Social Media Success

April 17, 2015  |  Media Week  |  No Comments

It's no big surprise that ABC Family's hit series Pretty Little Liars is one of the top shows on social media. The teen mystery drama has dominated social since its debut in June 2010, getting more than 100 million related tweets to date. "I think it's the perfect storm of elements coming together," Pretty Little Liars showrunner I. Marlene King said. "We're a show that reaches out to an audience that is actively engaged in social media, but also, our stars are actively engaged in social media." In fact, ABC Family has had massive success online in general. According to the network, it has the most socially engaged audience, with more than 8.5 million engagements per series across Twitter, Facebook, Instagram and Tumblr. But Pretty Little Liars is its crown jewel. It has the No. 1 most-tweeted-about telecast of all time—Now You See Me, Now You Don't (Aug

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How ABC Got Its Groove Back (Only Partly Because of Shonda Rhimes)

April 13, 2015  |  Media Week  |  No Comments

ABC has had little reason to smile over the past dreary decade, as it often has found itself bringing up the rear among viewers ages 18-49. Its sole upfront highlight is usually Jimmy Kimmel's annual skewering of the network and its perpetual ratings woes. But this season, things are finally starting to look up for ABC. The network has pulled itself out of the 18-49 ratings basement it occupied for the past three seasons (it's now in third place, just ahead of Fox), and it's the only broadcast network up season to date in the 18-49 demographic (to a 2.2, from last year's 2.1). Thanks to its mighty, all-Shonda Rhimes TGIT block, Thursdays are at a five-year high in the demo. And its fortified Wednesday comedy block (featuring The Middle, The Goldbergs, Modern Family and Black-ish) is at a three-year high. While the network canceled the Manhattan Love Story this season, it has also had several freshman hits, including How to Get Away With Murder (already renewed for next year), Black-ish and Fresh Off the Boat, which is doubling the ratings ABC got in the time slot last fall. As the upfronts approach, ABC Entertainment president Paul Lee talked about how the network has reinvented itself—and why its recent success is only partially due to Queen Shonda. Thank God It's Thursday Lee's most successful play this season was handing over his Thursday night lineup to Rhimes: Grey's Anatomy and Scandal, both of which she created, and How to Get Away with Murder, which she executive produces. Most critically, he branded the night TGIT (Thank God It's Thursday), an ode to the TGIF Friday night comedy block that was a ratings hit in the '90s. "We took a brand that my boss Bob Iger invented [in 1989], TGIF, and we burnished it. It was very sweet to take a dormant brand and reinvent it on Thursday as something that was just as fresh today as that was then," said Lee. But as successful as TGIT has been, Lee isn't sure he can replicate it on another night. "A brand has to match the shows that are there.

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HBO Is Replying to 3-Year-Old Tweets From People Who Wanted HBO Now Back Then

April 3, 2015  |  Media Week  |  No Comments

A delayed response, but a welcome one. HBO has taken the time to reply to tweets from 2012 this week from people who wanted a standalone HBO subscription service back then—something that's finally about to happen with the forthcoming HBO Now. The network appears to have responded to 13 old tweets, all from the same month—June 2012—when the comical hashtag #takemymoneyHBO was circulating among people practically begging for an HBO Now-like option. @kylesibert Hi, Kyle. Please follow us so we may DM you. pic.twitter.com/1YGhZcTGkX — HBO (@HBO) April 3, 2015 HBO asked those 13 people for a Twitter follow so they can DM back and forth, presumably about finally taking said money off their hands. HBO Now still doesn't have a launch date, though it's believed to be imminent. The company was eyeing early April, CEO Richard Plepler said at the announcement of the service on March 9 during an Apple event. The cord-cutter-friendly streaming service will debut for $14.99 a month and be available at first only on Apple hardware. @andresbarreto Hi, Andres. Please follow us so we may DM you. pic.twitter.com/h5cWMWzQXI — HBO (@HBO) April 3, 2015 @jot Hi, Jonathan. Please follow us so we may DM you. pic.twitter.com/r3P6SxUSJN — HBO (@HBO) April 3, 2015 @brandontreb Hi, Brandon

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How It Feels to Become the Face of a Generation’s Shrugging Indifference

April 2, 2015  |  Media Week  |  No Comments

Back around 2008, I posed for photographs for my friends who worked at a small animation company run out of a shack-like bungalow in East Atlanta. I stood in front of a white backdrop, like in a yearbook photo, and moved my face in 50 different ways in 10 different angles. It was fun, and then we all went out to lunch. Siobhan Price A few months later, one of my friends asked me to sign an agreement to use my likeness and told me he legally had to give me $1. It was a while after that when I learned my face had become the character Cheryl Tunt on Archer. It's a pretty cool claim to fame but hopefully not the only thing I'll ever be known for. What I would like to be remembered for is ... I don't know, actually. I used to know. I used to have a plan and drive and clarity, and then I turned 30 and it all fell apart. As I've gotten older and more experienced in my profession, I've begun to feel more unfulfilled and lost. I thought I'd have it all figured out now and I'd have my dream job and a family and a house and generally be on the road to happily ever after. At one point, I had most of those things, and I realized I was incredibly unhappy. Since then, I've quit my great job in television, moved across the country, got an even better job at the same company, got promoted, moved back across the country, quit and then moved across the country again.

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NBCU’s Lifestyle Group Debuts Synchronized Joking With Complementary Comedy Shows

March 30, 2015  |  Media Week  |  No Comments

Just when you thought reality TV was totally out of ideas—like completely, entirely, woefully out of ideas—Oxygen and Esquire come along with a novel pitch: two shows with the same cast on two different networks, one aimed at men and one aimed at women. This was the NBCU Lifestyle Group's most interesting announcement on Monday, when Bravo, Oxygen and Esquire presented their wares to reporters. Also a show kidnapped from NatGeo, but more on that in a moment. The high points: Living With Funny, on Oxygen, will follow the travails of several comedians trying to get along with their significant others in Los Angeles; Comedians of L.A. will follow those same comedians' careers as they try to move up in the professional world. It's an interesting extension of NBCU's extensive commitment to making everything at the gigantic company work alongside everything else; the Lifestyle group seems to be the part of the operation with the most viewer overlap and the networks usually try to downplay that for fear of appearing to compete with each other—this looks like an attempt to make them work in concert. Both shows (working titles all) are produced by L. Plummer Media, the company behind Oxygen's Preachers franchise. NatGe... uh, sorry, Esquire's Going Deep With David Rees is... back... for a second season, an eight-episode order of new shows for the well-liked comic's science show, which explores the physics of tying shoes, shaking hands, making paper airplanes and so on. The first improbably interesting episodes aired on News Corp/National Geographic joint venture The National Geographic Channel and were pushed hard by that network. It's strange to see, but the company definitely appears to have sold its interest in the show to Esquire, which will air "the original season," as Esquire programming svp Matt Hanna delicately put it during the presentation, as well as the new shows. Oxygen's other bids for greater relevance to young women include Pretty. Strong, an unscripted show about a lingerie football league, Crazy Talk, a Soup-style show about embarrassments on reality TV, and further entries in Plummer's Preachers franchise, this time Preachers of Atlanta, a hat trick with Preachers of Detroit and Preachers of L.A. Nary a mention of the Real Housewives franchise passed the lips of group president Frances Berwick during the presentation; the network is putting its eggs in baskets labeled NeNe and Kim: The Road to Riches, Mother Funders (mostly self-explanatory), and Apres Ski, an impressive-looking show about a ski resort.

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Mr. T To Wield Sledgehammer for DIY Home-Renovation Series

March 19, 2015  |  Variety  |  No Comments

Mr. T pities the fool who doesn’t know the first thing about home renovation. “You can’t just knock down everything, There might be electrical wiring. There might be a gap open,” he cautioned during a recent phone interview. “You have to take your time. You have to scout things out. If you do the wrong... Read more

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8 Ways Fox Could Keep Empire’s Momentum Going After the Season Finale

March 18, 2015  |  Media Week  |  No Comments

Fox is about to have the happiest and saddest day of its 2014-15 season. No, that day is not today, even though tonight marks the two-hour season finale to its breakout hit, Empire. Instead, that moment will come tomorrow morning, when overnight ratings finally come in and will almost certainly reveal an unbelievable 10th week of growth in total viewers. The audience began at 9.9 million in its January debut and has continued growing to 14.9 million last week. Ratings in the coveted 18-49 demo have also grown from a 3.8 for the first episode to 5.8 last week. Could it crack a 6 tonight?

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Now You Can Put Your Own Photos in Don Draper’s Amazing Carousel Pitch

March 13, 2015  |  Media Week  |  No Comments

It is the greatest advertising moment from TV's greatest advertising show, and now you can be a part of it. To help promote Man Men's upcoming final episodes, AMC has launched a Mad Men Carousel app on Facebook. The app pulls random photos from your Facebook galleries and drops them into Don Draper's pitch for the Kodak Carousel from Season 1's finale. It's a truncated version of the original scene, which you can watch below, but it's still a great way of reminding us how potent and touching Mad Men could be at its best. Depending on your results, you might find the video generated by the app to be hilariously off (as when it included the time I ate a hamburger between two Krispy Kreme doughnuts) or tear-jerkingly perfect (as when it showed my daughter's birth as the first slide on my first time using the app). So go give it a shot and see which of your memories get recaptured for the Carousel.

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Broadcasters Are Going Movie-Crazy During Pilot Season

March 10, 2015  |  Media Week  |  No Comments

Pilot season this year boasts five nonclassic movies being refurbished as contenders for primetime placement on broadcast this season (not counting script deals for Big, Marley & Me, The Money Pit and The Illusionist), so we asked the same question you're probably asking: why the rush to pay homage to a collection of cinematic treasures with a mean score on Metacritic of 51 out of 100? We got some interesting answers. "When a company already owns the rights to existing IP, they would almost always rather recreate/rehash that than gamble on original content," explained Jeremy Fox, writer and former head of development at Annapurna Pictures. A TV producer concurs: "The new landscape of Netflix and summer series and direct-to-series orders makes the usual pilot gambles less appetizing. When people would complain about the budgets, I used to say, 'You're supposed to be losing millions of dollars so that you get a hit!' I think there's less profligate spending now." Below, check out some of this season's film-to-TV transitions.

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