Posts Tagged ‘time’

To Promote Its New Scream Series, MTV is Killing Its Audience

June 19, 2015  |  Media Week  |  No Comments

As MTV continues its huge promotional push on social media for the upcoming series Scream, the network has unveiled its latest method for hooking potential viewers—killing them. In the spirit of Scream, a series based on the hit horror-film franchise that debuts June 30, MTV has launched Choose Your Own Murder, an interactive online game that places users in the middle of their own horror movie scenario, which unfolds from their POV and asks them to select from various options a way to escape a killer that's pursuing them. As the game begins, the user is about to have sex with a half-naked woman when there's a noise outside the bedroom. The action pauses while the user has 10 seconds to choose between two options: "Go check it out" or "Ignore it." As in the Choose Your Own Adventure books, the story unfolds differently depending on the path users take. (Later options include "Run for door"/"Hide & call someone" and "Stay where you are"/"Go out window.") The end result, however, is always the same: users are murdered, and in a variety of different ways—sometimes right after their first selection.

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Timothy Simons on How Veep’s Political Fiascos Mirror Real-Life Scandals

June 2, 2015  |  Media Week  |  No Comments

Specs Age 36 Claim to fame Stars as Jonah Ryan on HBO's Veep (Season 4 finale airs June 14 at 9:30 p.m.) Base Los Angeles Twitter @timothycsimons What's the first information you consume in the morning? I'm a night person, but because of being in the film business and having children, my schedule has shifted, and I'm always terrified that I'm going to oversleep. So the first thing I do, almost every single morning, is wake up and look at the clock while thinking, "There's no fucking way I'm not late for something." And then there are some mornings where—even though I really try not to—the first thing I do is check Twitter, which makes me feel like a garbage human being. Who do you follow on Twitter? I cast a wide net. I really enjoy following comedians. I like sort of esoteric and weird Twitter jokes. But I actually unfollow people if they make jokes about a celebrity's death within the first two minutes of that celebrity dying. After 24 hours, fine, but the idea of "this horrible thing just happened and I need to make social media hay out of it" really annoys me. So I've done a pretty good job of curating a Twitter feed that doesn't make me hate the world. What's your favorite app? The one that I am currently using, and which I am equally proud of and super embarrassed about, is the Topps' Star Wars: Card Trader app. I thought I'd do it for a few weeks, but it's stuck around a lot longer than I had expected. What TV shows do you watch? Togetherness was a huge one for me. I really loved that show; it was just so massively uncomfortable and funny and true

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NBCU Sales Chief Shares Her Strategy for Upfront Negotiations

June 1, 2015  |  Media Week  |  No Comments

For the next several weeks, Linda Yaccarino will be one of the hardest working people in television. As chairman, advertising sales and client partnerships for NBCUniversal, she's overseeing upfront negotiations for a robust TV portfolio that includes two broadcast networks, 17 cable channels and more than 50 digital properties. "It's a world of difference from three years ago when we first had this crazy notion of bringing the company together as one portfolio," said Yaccarino, who joined the network in 2011 as president, cable entertainment and digital advertising sales (she previously oversaw sales for Turner Entertainment as evp and COO), adding NBC and Telemundo a year later. Before ramping up her upfront negotiations, Yaccarino talked about plans for next season, her company's big swings and of course, the d-word. Data was the buzzword of the upfronts, but is that continuing during sales meetings? All day long! It's the lead question I get asked from all our customers: "What are you up to, what are you doing, what's next?" Data and technology will change the advertising business in the next five years more than we've seen in the last 30 years. NBCUniversal has such scale, but is owned by a company like Comcast that has such technology and a direct relationship with consumers. When we bring all these things together, that will benefit our advertising clients, and that's what truly consumes most of my days. You rolled out ATP, your audience targeting platform, in January. How will you use it during the upfront? This is the latest in our suite of data products. We knew we wanted to refine the media plans that we have and reduce waste. It reduces waste for us because we get better at managing our inventory, and it reduces waste or enhances what the advertiser is getting based on their deliverables, whatever their RFP says, or their brand briefs. As I like to explain it, it's giving you last year's media plan, but in the nonfat version. C7 was all the rage during last year's upfronts. Are people still talking about that this year, or have priorities shifted? I don't think priorities have shifted, but clients have many different priorities. So while C7 is important to some people, and NBCUniversal is open for business for C7, our data conversations have taken us in a whole new direction. To supplement the current currency that exists, we talk about a bunch of different other deliverables based on the merged data sets.

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Why CBS Is Replacing David Letterman With Reruns of The Mentalist

May 26, 2015  |  Media Week  |  No Comments

How do you follow an icon like David Letterman and his perfect Late Show finale last Wednesday? For CBS, the answer might seem surprising: Simon Baker. Do not adjust your television sets; CBS is indeed currently airing repeats of The Mentalist, starring Baker, in the 11:30 p.m. late-night time slot Letterman occupied since 1993. In fact, all summer, until The Late Show with Stephen Colbert debuts Sept. 8, the network will show repeats of a different CBS drama each week

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Pretty Little Liars Shares the Secrets of Its Social Media Success

April 17, 2015  |  Media Week  |  No Comments

It's no big surprise that ABC Family's hit series Pretty Little Liars is one of the top shows on social media. The teen mystery drama has dominated social since its debut in June 2010, getting more than 100 million related tweets to date. "I think it's the perfect storm of elements coming together," Pretty Little Liars showrunner I. Marlene King said. "We're a show that reaches out to an audience that is actively engaged in social media, but also, our stars are actively engaged in social media." In fact, ABC Family has had massive success online in general. According to the network, it has the most socially engaged audience, with more than 8.5 million engagements per series across Twitter, Facebook, Instagram and Tumblr. But Pretty Little Liars is its crown jewel. It has the No. 1 most-tweeted-about telecast of all time—Now You See Me, Now You Don't (Aug

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How ABC Got Its Groove Back (Only Partly Because of Shonda Rhimes)

April 13, 2015  |  Media Week  |  No Comments

ABC has had little reason to smile over the past dreary decade, as it often has found itself bringing up the rear among viewers ages 18-49. Its sole upfront highlight is usually Jimmy Kimmel's annual skewering of the network and its perpetual ratings woes. But this season, things are finally starting to look up for ABC. The network has pulled itself out of the 18-49 ratings basement it occupied for the past three seasons (it's now in third place, just ahead of Fox), and it's the only broadcast network up season to date in the 18-49 demographic (to a 2.2, from last year's 2.1). Thanks to its mighty, all-Shonda Rhimes TGIT block, Thursdays are at a five-year high in the demo. And its fortified Wednesday comedy block (featuring The Middle, The Goldbergs, Modern Family and Black-ish) is at a three-year high. While the network canceled the Manhattan Love Story this season, it has also had several freshman hits, including How to Get Away With Murder (already renewed for next year), Black-ish and Fresh Off the Boat, which is doubling the ratings ABC got in the time slot last fall. As the upfronts approach, ABC Entertainment president Paul Lee talked about how the network has reinvented itself—and why its recent success is only partially due to Queen Shonda. Thank God It's Thursday Lee's most successful play this season was handing over his Thursday night lineup to Rhimes: Grey's Anatomy and Scandal, both of which she created, and How to Get Away with Murder, which she executive produces. Most critically, he branded the night TGIT (Thank God It's Thursday), an ode to the TGIF Friday night comedy block that was a ratings hit in the '90s. "We took a brand that my boss Bob Iger invented [in 1989], TGIF, and we burnished it. It was very sweet to take a dormant brand and reinvent it on Thursday as something that was just as fresh today as that was then," said Lee. But as successful as TGIT has been, Lee isn't sure he can replicate it on another night. "A brand has to match the shows that are there.

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HBO Is Replying to 3-Year-Old Tweets From People Who Wanted HBO Now Back Then

April 3, 2015  |  Media Week  |  No Comments

A delayed response, but a welcome one. HBO has taken the time to reply to tweets from 2012 this week from people who wanted a standalone HBO subscription service back then—something that's finally about to happen with the forthcoming HBO Now. The network appears to have responded to 13 old tweets, all from the same month—June 2012—when the comical hashtag #takemymoneyHBO was circulating among people practically begging for an HBO Now-like option. @kylesibert Hi, Kyle. Please follow us so we may DM you. pic.twitter.com/1YGhZcTGkX — HBO (@HBO) April 3, 2015 HBO asked those 13 people for a Twitter follow so they can DM back and forth, presumably about finally taking said money off their hands. HBO Now still doesn't have a launch date, though it's believed to be imminent. The company was eyeing early April, CEO Richard Plepler said at the announcement of the service on March 9 during an Apple event. The cord-cutter-friendly streaming service will debut for $14.99 a month and be available at first only on Apple hardware. @andresbarreto Hi, Andres. Please follow us so we may DM you. pic.twitter.com/h5cWMWzQXI — HBO (@HBO) April 3, 2015 @jot Hi, Jonathan. Please follow us so we may DM you. pic.twitter.com/r3P6SxUSJN — HBO (@HBO) April 3, 2015 @brandontreb Hi, Brandon

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How It Feels to Become the Face of a Generation’s Shrugging Indifference

April 2, 2015  |  Media Week  |  No Comments

Back around 2008, I posed for photographs for my friends who worked at a small animation company run out of a shack-like bungalow in East Atlanta. I stood in front of a white backdrop, like in a yearbook photo, and moved my face in 50 different ways in 10 different angles. It was fun, and then we all went out to lunch. Siobhan Price A few months later, one of my friends asked me to sign an agreement to use my likeness and told me he legally had to give me $1. It was a while after that when I learned my face had become the character Cheryl Tunt on Archer. It's a pretty cool claim to fame but hopefully not the only thing I'll ever be known for. What I would like to be remembered for is ... I don't know, actually. I used to know. I used to have a plan and drive and clarity, and then I turned 30 and it all fell apart. As I've gotten older and more experienced in my profession, I've begun to feel more unfulfilled and lost. I thought I'd have it all figured out now and I'd have my dream job and a family and a house and generally be on the road to happily ever after. At one point, I had most of those things, and I realized I was incredibly unhappy. Since then, I've quit my great job in television, moved across the country, got an even better job at the same company, got promoted, moved back across the country, quit and then moved across the country again.

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NBCU’s Lifestyle Group Debuts Synchronized Joking With Complementary Comedy Shows

March 30, 2015  |  Media Week  |  No Comments

Just when you thought reality TV was totally out of ideas—like completely, entirely, woefully out of ideas—Oxygen and Esquire come along with a novel pitch: two shows with the same cast on two different networks, one aimed at men and one aimed at women. This was the NBCU Lifestyle Group's most interesting announcement on Monday, when Bravo, Oxygen and Esquire presented their wares to reporters. Also a show kidnapped from NatGeo, but more on that in a moment. The high points: Living With Funny, on Oxygen, will follow the travails of several comedians trying to get along with their significant others in Los Angeles; Comedians of L.A. will follow those same comedians' careers as they try to move up in the professional world. It's an interesting extension of NBCU's extensive commitment to making everything at the gigantic company work alongside everything else; the Lifestyle group seems to be the part of the operation with the most viewer overlap and the networks usually try to downplay that for fear of appearing to compete with each other—this looks like an attempt to make them work in concert. Both shows (working titles all) are produced by L. Plummer Media, the company behind Oxygen's Preachers franchise. NatGe... uh, sorry, Esquire's Going Deep With David Rees is... back... for a second season, an eight-episode order of new shows for the well-liked comic's science show, which explores the physics of tying shoes, shaking hands, making paper airplanes and so on. The first improbably interesting episodes aired on News Corp/National Geographic joint venture The National Geographic Channel and were pushed hard by that network. It's strange to see, but the company definitely appears to have sold its interest in the show to Esquire, which will air "the original season," as Esquire programming svp Matt Hanna delicately put it during the presentation, as well as the new shows. Oxygen's other bids for greater relevance to young women include Pretty. Strong, an unscripted show about a lingerie football league, Crazy Talk, a Soup-style show about embarrassments on reality TV, and further entries in Plummer's Preachers franchise, this time Preachers of Atlanta, a hat trick with Preachers of Detroit and Preachers of L.A. Nary a mention of the Real Housewives franchise passed the lips of group president Frances Berwick during the presentation; the network is putting its eggs in baskets labeled NeNe and Kim: The Road to Riches, Mother Funders (mostly self-explanatory), and Apres Ski, an impressive-looking show about a ski resort.

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Mr. T To Wield Sledgehammer for DIY Home-Renovation Series

March 19, 2015  |  Variety  |  No Comments

Mr. T pities the fool who doesn’t know the first thing about home renovation. “You can’t just knock down everything, There might be electrical wiring. There might be a gap open,” he cautioned during a recent phone interview. “You have to take your time. You have to scout things out. If you do the wrong... Read more

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