Posts Tagged ‘time’

180LA Wins Second Grand Prix at Cannes, in Integrated, For Turning Boost Mobile Stores Into Polling Sites

June 24, 2017  |  Media Week  |  No Comments

CANNES, France--180LA's campaign to tackle a systemic issue--voter suppression--with its "Boost Your Voice" campaign for Boost Mobile earned the agency another Grand Prix at the Cannes Lions festival, this time in the Integrated category. Many of Boost Mobile's stores are located in lower-income areas, where counties across the country have been closing down polling places,...

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Vinnie Jones Drops the F-Bomb, Dances Around the House for a German Mattress Brand

June 21, 2017  |  Media Week  |  No Comments

This time around, Muun's pitchman keeps his pants on. As you might recall, Muun is the German mattress retailer that caused a stir with its 2016 campaign featuring Frank Ku?nster, a hirsute, 300-pound bouncer who posed (more or less tastefully) nude to illustrate the tagline, "German Softness." For its latest campaign, "Choose Your Comfort," the...

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These 2 Students Are Trying to Land Agency Jobs at Cannes—and They’re Not Even There

June 19, 2017  |  Media Week  |  No Comments

CANNES, France-How do you make a splash at Cannes and land a major agency gig when you can't cough up money or spare the time to actually attend the festival? Oscar Gierup and Kristina Samsonova, two students about to graduate from Miami Ad School, came up with an idea to reach agency leaders where they're...

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This Agency’s Origin Story Starts With a Long Bus Ride to South by Southwest

May 22, 2017  |  Media Week  |  No Comments

Few agencies (if any) can say they started with a road trip. For Swarm, it all began in 2013 when several busloads of entrepreneurs and developers drove from locations around the U.S. to Austin, Texas, for SXSW, competing to build a product to pitch to investors by the time they arrived. A traveler (partner Valerie...

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This Agency’s Origin Story Starts With a Long Bus Ride to South by Southwest

May 22, 2017  |  Media Week  |  No Comments

Few agencies (if any) can say they started with a road trip. For Swarm, it all began in 2013 when several busloads of entrepreneurs and developers drove from locations around the U.S. to Austin, Texas, for SXSW, competing to build a product to pitch to investors by the time they arrived. A traveler (partner Valerie...

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A Year Ago, Bill Paxton Was Doing Press in Cannes

May 17, 2017  |  Media Week  |  No Comments

The 2017 Cannes Film Festival opens this evening on what would have been actor Bill Paxton's 62nd birthday. Coupled with press the actor did last year at this time at the event for the movie Mean Dreams, it's a reminder of how fleeting life can be. In each and every sun-splashed video interview shot May...

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84 Lumber Heads to Space for Its First Commercial Since the Super Bowl

April 28, 2017  |  Media Week  |  No Comments

84 Lumber, the darling of the Super Bowl with its crazy 90-second ad buy and evocative story about immigration and Trump's proposed border wall, is back with a new recruitment commercial. And this time it's aiming even higher--at least in the geological sense. A new 30-second spot from agency Brunner in Pittsburgh, which also made...

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Time 100 Makes Room Once Again for Kim Jong-un

April 20, 2017  |  Media Week  |  No Comments

The person with the second-most Time "100 Most Influential People" appearances on this year's list is North Korean leader Kim Jong-un. Only Chinese president Xi Jinping, appearing in 2017 for the eighth time, is ahead of the 33-year-old DPRK scion, who is included for a seventh time. Jong-un is also arguably the Time 100 2017...

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Journalists Respond After Sean Spicer Tells April Ryan to Stop Shaking Her Head

March 28, 2017  |  Media Week  |  No Comments

With the Trump administration, the phrase "another day, another press conference" takes on an entirely different meaning, one more akin to "what happened this time?" than to the mere reporting of what used to be an oft-banal proceeding. This time, it began as White House correspondent and American Urban Radio Networks Washington bureau chief April...

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This Crazy, Wonderful DIY Ad Revels Not in the Agony but the Ecstasy of Defeat

March 17, 2017  |  Media Week  |  No Comments

There's a weird pleasure that always comes from watching a new ad from German home improvement store Hornbach, and this time is no different. The delightfully titled "Regret Nothing. About the Grandeur in Failure" tells you (almost) everything you need to know, but an added element of unhinged insanity burrows under your skin over its...

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