Posts Tagged ‘time’

Time 100 Makes Room Once Again for Kim Jong-un

April 20, 2017  |  Media Week  |  No Comments

The person with the second-most Time "100 Most Influential People" appearances on this year's list is North Korean leader Kim Jong-un. Only Chinese president Xi Jinping, appearing in 2017 for the eighth time, is ahead of the 33-year-old DPRK scion, who is included for a seventh time. Jong-un is also arguably the Time 100 2017...

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Journalists Respond After Sean Spicer Tells April Ryan to Stop Shaking Her Head

March 28, 2017  |  Media Week  |  No Comments

With the Trump administration, the phrase "another day, another press conference" takes on an entirely different meaning, one more akin to "what happened this time?" than to the mere reporting of what used to be an oft-banal proceeding. This time, it began as White House correspondent and American Urban Radio Networks Washington bureau chief April...

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This Crazy, Wonderful DIY Ad Revels Not in the Agony but the Ecstasy of Defeat

March 17, 2017  |  Media Week  |  No Comments

There's a weird pleasure that always comes from watching a new ad from German home improvement store Hornbach, and this time is no different. The delightfully titled "Regret Nothing. About the Grandeur in Failure" tells you (almost) everything you need to know, but an added element of unhinged insanity burrows under your skin over its...

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Geoff Shackelford Pivots to Golfweek

March 13, 2017  |  Media Week  |  No Comments

Last year around this time, golf writer Geoff Shackelford launched a podcast on The Ringer with Joe House called ShackHouse. The pair are up to Episode #29, posting today. But there's also some other big news involving the Shack half. Shackelford, who has previously written for a wide variety of newspaper and magazine outlets, has...

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Anomaly Los Angeles Wins Diet Coke Creative Review

January 24, 2017  |  Media Week  |  No Comments

The Coca-Cola company has chosen Anomaly as its newest creative partner on the Diet Coke brand after a review. "Coca-Cola North America Marketing maintains a strong roster of agencies that help craft meaningful communication for our brands," a company spokesperson wrote. "Diet Coke has selected Anomaly L.A. for its latest brand creative assignment. We look forward to collaborating with the team to develop new work for Diet Coke." News of the review broke last October . Droga5 had formerly been agency of record on the brand for several years but parted ways with the client "several months" before Coca-Cola announced that it would be looking for a new creative partner. According to sources close to the matter, Anomaly and Ogilvy & Mather—which has long worked on international campaigns for Diet Coke—were among those competing for the business. The New York-based, MDC Partners-owned agency first announced plans to open a new Los Angeles office last summer after winning lead creative duties on Apple's Beats by Dre brand in May. The size and nature of the Diet Coke assignment are unclear at this time, and Coca-Cola representatives have not responded to requests for more information regarding the nature or timing of campaigns from Anomaly. According to the latest numbers from Kantar Media, the parent company spent approximately $45 million on paid media promoting Diet Coke in the U.S. in 2015 and $35 million during the first nine months of last year. At the very least, the company aims to boost consistently declining sales rates; last year, U.S. soda consumption fell to a 30-year low .

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Marketers Will Be Tempted to Dial Back Their Diversity Under Trump. We Can’t Let Them

January 16, 2017  |  Media Week  |  No Comments

"Frankly, I have yet to engage in a direct action campaign that was 'well timed' in the view of those who have not suffered unduly from the disease of segregation. For years now I have heard the word 'Wait!' It rings in the ear of every Negro with piercing familiarity. This 'Wait' has almost always meant 'Never.'" Edward Bowser Those words were penned by the Rev. Martin Luther King Jr. on scraps of paper nearly 54 years ago while he sat in a jail here in my home city of Birmingham, Alabama. Sadly, those same words could have been typed on a blog last week and still be just as relevant. Today, we celebrate the legacy of a man whose work has become the embodiment of racial harmony and inclusion. In four days, we will witness the induction of a president whose campaign was steeped in division and exclusion. Call it a dream deferred. As President-Elect Donald Trump's rise to power ran parallel with the nation's growing civil unrest, pundits quickly invoked MLK's name whenever they were shaken from their comfort zones

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Gus Fring Was Behind That Clever Los Pollos Hermanos Ad for Better Call Saul

January 15, 2017  |  Media Week  |  No Comments

When AMC's Breaking Bad prequel Better Call Saul returns for Season 3 on April 10, the show will feature another familiar face from Breaking Bad: ruthless drug lord Gus Fring, played by Giancarlo Esposito. AMC teased Esposito's appearance last week by releasing a clever ad for Los Pollos Hermanos—the fictional fast-food fried chicken chain that Fring operates as a drug front—featuring Fring himself, which caused Breaking Bad fans to lose their minds. Esposito confirmed his return at the Television Critics Association's winter press tour in Pasadena, Calif., when he appeared in character as Fring during AMC's panel for Better Call Saul, and handed out boxes of Los Pollos Hermanos chicken to reporters. The actor told Adweek that he came up with the idea for last week's pitch-perfect Los Pollos Hermanos spot himself. It's been gestating for years, Esposito said, since he first appeared on Breaking Bad in 2009. "I always say it was divinely guided, because it came out of a meditation. I always knew from the time I first started working at Pollos Hermanos that there might be some juice in doing something that was centered in the restaurant, that was commercial-like," said Esposito. "But when I thought of it earlier on, with Breaking Bad, it just didn't fit" with that show's dramatic tone. The idea resurfaced again as he began filming Better Call Saul. "It came back to me two or three weeks ago, and I thought, this is the perfect way to tease a Gus Fring return. Because this show has some comedy in it. It's a little funnier than Breaking Bad was," said Esposito. But still, the actor hesitated to share his vision with the show's co-creators Vince Gilligan (who also created Breaking Bad) and Peter Gould. "We're dealing with Sony [which produces Saul] and Vince Gilligan, who's a genius, and AMC, and I thought, 'Will they ever accept that idea? And then I thought, it doesn't matter whether they do or not, it came to you; put it out there!' So I did, and I even guided them as to what it might look like." Gilligan and Gould were on board. "We loved it, and fortunately, AMC decided to make it," said Gould. "We just sat back and enjoyed it." Added Gilligan, "I thought that was brilliant.

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As a Producer, Bryan Cranston Knew the Best Way to Save His Pilot Sneaky Pete Was to Act In It Himself

January 12, 2017  |  Media Week  |  No Comments

When his iconic TV series Breaking Bad went off the air in 2013, Bryan Cranston wasn't looking to dive back into another series role. But in May 2015, when CBS passed on Sneaky Pete, the drama pilot he had co-created, co-written and executive produced, Cranston knew there was one surefire way to help the show find a second life: hire himself as an actor on the show. His instinct paid off: Amazon (and its viewers) loved the retooled pilot— significantly improved by the addition of a riveting scene with Cranston in the closing moments—and gave the show a series order. The full season, one of this year's most anticipated shows, debuts on the streaming service Friday, with Cranston appearing in all 10 episodes (he also directs an episode). Sneaky Pete stars Giovanni Ribisi as Marius, a con man who has just been released after three years in prison, where his cell mate, Pete, talked incessantly about his idyllic childhood. On the run from Cranston's Vince, Marius decides to assume Pete's identity and hide out with his family (including Margo Martindale as his grandmother), who run a struggling bail bonds business, and haven't seen Pete in 20 years. The tension escalates after Vince tracks down Marius, and threatens to remove one of his brother's fingers each week until Marius repays his debt. Cranston told Adweek that Sneaky Pete refers to his family nickname growing up. "I was raised in a lower income household, with a fractured family: I didn't have a father in my life when I was 11 to when I was an adult, and my mother become an alcoholic," he said. "What happens is you start to self-parent, and you're making mistake after mistake and just weaving your way through, looking for shortcuts," Cranston said. "So my family was even calling me Sneaky Pete: a guy who was looking for shortcuts. A guy who was circumventing responsibility and striving for mediocrity. That's fine when you're in that condition, but at some point, something has to break." It did for Cranston in his early 20s, when he embarked on a two-year motorcycle trip and realized he wanted to be an actor. When he accepted his fourth and final acting Emmy for Breaking Bad in 2014, Cranston dedicated his award to "all the Sneaky Petes out there." The day after the Emmys, Cranston received a congratulatory phone call from Sony Pictures Television co-president Zack Van Amburg: "He says, 'I think there's a series there: Sneaky Pete.' I said, 'What's the series?" And he goes, 'I don't know! But I do know this'—and he left me with this little nugget—'What happens if you didn't mature and change when you were 20 years old

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How Waterford Keeps the Final 10 Seconds of Each Year Fresh With the New Year’s Eve Ball

December 28, 2016  |  Media Week  |  No Comments

Pop quiz: What media event guarantees the most eyeballs for a brand? The Super Bowl, right? Not a bad guess. Each year, some 114 million Americans (give or take) tune in to watch the football game and, of course, commercials for the brands that buy up the pricey ad time. But there's one event that beats those numbers. And it, too, is about a ball. But this one isn't a pigskin that gets tossed around; it's a 6-ton sphere that's 12 feet in diameter. And the furthest this ball travels is to the top of a flagpole. Follow us on Instagram We speak, of course, of the New Year's Eve Ball atop 1 Times Square in New York. When the famous illuminated ball drops during the final 10 seconds of the year, an estimated 175 million Americans—1 billion people around the world—are watching on TV or the web. As Times Square Alliance president Tim Tompkins put it, "There's no other time I can think of where [that many] Americans are doing the same thing." And while the Super Bowl sells commercial slots for some 67 brands, the New Year's ball drop highlights only one: Waterford. Since 2000, the Irish brand of lead crystal has manufactured the 2,688 glass triangles that, once screwed into place, complete the famous Times Square ball (actually a geodesic sphere.) That coveted job arguably makes Waterford—makers of fine stemware since 1783—the most visible brand on planet earth, at least for the last few moments of every year, when all eyes are trained on that big ball. "We love what we do," said Tom Brennan, master artisan for Waterford. "And we love the fact that a billion people around the world are watching." Brennan was speaking with reporters on the 21st floor of One Times Square on Tuesday morning, a few minutes before Waterford debuted its latest ball, which was waiting up on the roof. As it turns out, sponsoring the New Year's ball isn't just a coveted marketing opportunity, it's also a challenging one. After all, Waterford's name appears nowhere on the ball itself, and no viewers (either on TV or 470 feet below in Times Square) will get close enough to admire the detail on the glass, either.

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The Trump Phenomenon Delivered Massive Ratings for Cable News Throughout

November 9, 2016  |  Media Week  |  No Comments

Say what you want about the outcome, but the 2016 presidential election cycle was unlike any the news media has ever experienced. As you might expect, cable news reaped significant benefits from the volatility of the race in the form of huge ratings. Fox News beat CNN in total audience on election night 2016 during the full coverage block, from 7 p.m. to 3 a.m. Per Nielsen data, FNC delivered 12.2 million viewers compared to CNN's 11.2 million. Fox News' viewership climbed on an hourly basis through midnight, while both CNN and MSNBC peaked at around 10 p.m. The ratings trends seem make sense considering now President-elect Donald Trump gained momentum as the night went on, while Hillary Clinton steadily lost steam. Fox News also beat CNN in the all-important 2-3 a.m. time period, when the race was called.

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