Posts Tagged ‘time’

Millennials Are Watching More TV on Hulu This Fall and Less When Shows First Air

November 20, 2015  |  Media Week  |  No Comments

Millennials are still watching new episodes of television shows this fall—it's just taking them longer than ever to do so. Adults ages 18 to 34 are increasingly turning away from live TV to time-shift programming on platforms like Hulu, according to new insights from data technology and research firm Symphony Advanced Media (SymphonyAM). The study, which looked at fall season programming through Nov. 1, found that millennials are only watching live TV 30 percent of the time. They're also spending 30 percent of their time watching programs outside of Nielsen's live-plus-3 and live-plus-7 measurements, including OTT programming, VOD beyond three days after an episode's premiere and DVR more than seven days after a show airs.

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13-Year-Old YouTube Star Died of Undiagnosed Heart Condition, Family Says

November 10, 2015  |  Media Week  |  No Comments

The family of YouTube star Caleb Bratayley announced today the 13-year-old died of an undiagnosed heart ailment. "The doctor confirmed today that Caleb passed away from a heart condition called Hypertrophic Cardiomyopathy that went undetected in his yearly checkups," a post on the family's Instagram revealed. "Caleb didn't have any symptoms so the doctor said there was nothing we could have done differently." The teenager's death on Oct. 1, which was also announced on Instagram, engendered an outpouring of grief from fans, and left many unanswered questions. The final video involving Caleb was called Dear Future Self. "Unfortunately Caleb passed away the day after we made this video. He will never get to meet his future self," the family wrote as the video drew to a close. The Bratayley family YouTube channel has more than 1.9 million subscribers, up from 1.7 million at the time of Caleb's death. The Maryland family, which is aligned with Maker Studios, has been vlogging since 2011. The stars are the children, including Caleb's younger sisters Annie and Hayley. "The girls' hearts were just recently checked and thankfully look the way they should right now," today's Instagram post reads. "The sadness of losing someone you love is unimaginable. Thank you to everyone who has reached out, your kindness and support continues to help our family." In an interview in 2014, mom Katie LeBlanc (the family's real last name) said she started making the videos because her husband was often away for military duty

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These New and Returning Fall TV Shows Are Getting the Most Buzz on Twitter

September 17, 2015  |  Media Week  |  No Comments

A new TV season kicks off next week with 22 different shows set to debut on the broadcast networks. But it's a cable show that's generating the most buzz on Twitter. Among new series that will debut this fall, Twitter notes that FX's next iteration of its hugely popular American Horror Story franchise, Hotel, is generating the most chatter—no doubt buoyed by the addition of Lady Gaga to this year's ensemble. Also on the list is a show that has already premiered, The Late Show with Stephen Colbert. A trio of broadcast newcomers rounded out the top five: Fox's Scream Queens, NBC's Heroes Reborn and CBS' Supergirl.

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Marsh Broflovski Cartman & McCormick: If South Park Were an Ad Agency

September 14, 2015  |  Media Week  |  No Comments

South Park begins its 19th season on Wednesday, which makes it older than plenty of notable ad agencies. (Droga5 isn't even 10 yet.) To celebrate the never-endingly awesome Comedy Central cartoon, Brooke Wylie, a copywriter at Denver agency Faction, imagined if South Park were an ad agency. Check out the results below—with Wylie's illustrations and write-ups. You might not hire them, but they'd probably produce some unforgettable work. Picture this.

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In a Year of Poignant TV Farewells, Jon Stewart’s Topped Them All

August 7, 2015  |  Media Week  |  No Comments

This past year has felt like an extended period of mourning for TV lovers, as one iconic legend or program after another has bowed out. David Letterman, Stephen Colbert (and his "Colbert" persona) and Craig Ferguson stepped down from their respective late-night talk shows after legendary runs, while several of the past decade's finest TV shows—including Mad Men, Justifed and Parks and Recreation—also headed into the television sunset. So by the time Jon Stewart got around to signing off of The Daily Show With Jon Stewart Thursday night, capping a 16-year run that forever changed the role of comedy in political and current events, it may have seemed like there would be no tears left to shed and no possible way of topping all the memorable finales that had come before it. But—of course!—Stewart proved us wrong and took us by surprise one last time. His Daily Show finale was the finest, funniest and most poignant TV farewell of them all.

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Want to Improve Your Business Revenue? Buy More TV Ads

July 22, 2015  |  Media Week  |  No Comments

There is one surefire way for companies to increase their business performance: up their TV ad spending. A new study from the Video Advertising Bureau looked at the correlation between TV investment (based on Nielsen-measured national cable and broadcast media) and key financial indicators. It focused on 100 large parent companies with significant media spending in nine advertising categories: automotive, CPG, entertainment, financial, pharma, restaurants, retail, travel and telco. Sixty of those companies increased their TV spending between 2011 and 2014, while the other 40 spent less. "2011 is really the point when we get out of the down economy, so we really didn't want to compare anything against hard-core recession years," said Jason Wiese, vp, strategic insights, VAB. "And we liked the spread of four years, because we really thought that would take out any sort of yearly anomaly that might have happened for certain companies." The findings: Almost all of the companies that increased their TV spending over the four years also saw substantial growth in revenue, stock price and earnings per share. Meanwhile, the companies whose TV spending decreased underperformed the averages of the 100 companies. Those increasing their spending (by an average of 40 percent) on TV—including Apple, Coca-Cola, Marriott, Comcast and United Airlines—saw a 26 percent increase in revenue over the same period

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TLC Cancels ’19 Kids and Counting’

July 16, 2015  |  Media Week  |  No Comments

TLC has canceled one of its most successful reality shows nearly two months after it was revealed one of the stars of the show had molested several underage girls. Josh Duggar, one of 19 children of an Arkansas family documented by TLC since 2008, admitted to molesting five underage girls in 2002 and 2003, including four of his sisters, when he was a teenager. "After thoughtful consideration, TLC and the Duggar family have decided to not move forward with 19 Kids and Counting. The show will no longer appear on the air," TLC said in a statement. The network is partnering with advocacy groups to "raise awareness and educate parents and families about the issue." It will also produce a one-hour documentary featuring Jill and Jessa Duggar who were victims of Josh Duggar. The commercial-free documentary will air later this summer. "TLC has been especially concerned for the victims in this situation, including the Duggar family, and it is our hope that this effort will help those in need learn where to turn for information and help." Duggar parents Jim Bob and Michelle sat down for an interview with Fox News Channel's Megyn Kelly in early June saying what happened was "not rape" because Josh's victims "didn't know or understand" what was happening to them. Their responses seemed to downplay the seriousness of the abuse, leaving TLC in a unpredictable position. As the story broke, TLC went ahead airing a 19 Kids and Counting marathon on the night of May 21, but shelved the show the following day.

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To Promote Its New Scream Series, MTV is Killing Its Audience

June 19, 2015  |  Media Week  |  No Comments

As MTV continues its huge promotional push on social media for the upcoming series Scream, the network has unveiled its latest method for hooking potential viewers—killing them. In the spirit of Scream, a series based on the hit horror-film franchise that debuts June 30, MTV has launched Choose Your Own Murder, an interactive online game that places users in the middle of their own horror movie scenario, which unfolds from their POV and asks them to select from various options a way to escape a killer that's pursuing them. As the game begins, the user is about to have sex with a half-naked woman when there's a noise outside the bedroom. The action pauses while the user has 10 seconds to choose between two options: "Go check it out" or "Ignore it." As in the Choose Your Own Adventure books, the story unfolds differently depending on the path users take. (Later options include "Run for door"/"Hide & call someone" and "Stay where you are"/"Go out window.") The end result, however, is always the same: users are murdered, and in a variety of different ways—sometimes right after their first selection.

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Timothy Simons on How Veep’s Political Fiascos Mirror Real-Life Scandals

June 2, 2015  |  Media Week  |  No Comments

Specs Age 36 Claim to fame Stars as Jonah Ryan on HBO's Veep (Season 4 finale airs June 14 at 9:30 p.m.) Base Los Angeles Twitter @timothycsimons What's the first information you consume in the morning? I'm a night person, but because of being in the film business and having children, my schedule has shifted, and I'm always terrified that I'm going to oversleep. So the first thing I do, almost every single morning, is wake up and look at the clock while thinking, "There's no fucking way I'm not late for something." And then there are some mornings where—even though I really try not to—the first thing I do is check Twitter, which makes me feel like a garbage human being. Who do you follow on Twitter? I cast a wide net. I really enjoy following comedians. I like sort of esoteric and weird Twitter jokes. But I actually unfollow people if they make jokes about a celebrity's death within the first two minutes of that celebrity dying. After 24 hours, fine, but the idea of "this horrible thing just happened and I need to make social media hay out of it" really annoys me. So I've done a pretty good job of curating a Twitter feed that doesn't make me hate the world. What's your favorite app? The one that I am currently using, and which I am equally proud of and super embarrassed about, is the Topps' Star Wars: Card Trader app. I thought I'd do it for a few weeks, but it's stuck around a lot longer than I had expected. What TV shows do you watch? Togetherness was a huge one for me. I really loved that show; it was just so massively uncomfortable and funny and true

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NBCU Sales Chief Shares Her Strategy for Upfront Negotiations

June 1, 2015  |  Media Week  |  No Comments

For the next several weeks, Linda Yaccarino will be one of the hardest working people in television. As chairman, advertising sales and client partnerships for NBCUniversal, she's overseeing upfront negotiations for a robust TV portfolio that includes two broadcast networks, 17 cable channels and more than 50 digital properties. "It's a world of difference from three years ago when we first had this crazy notion of bringing the company together as one portfolio," said Yaccarino, who joined the network in 2011 as president, cable entertainment and digital advertising sales (she previously oversaw sales for Turner Entertainment as evp and COO), adding NBC and Telemundo a year later. Before ramping up her upfront negotiations, Yaccarino talked about plans for next season, her company's big swings and of course, the d-word. Data was the buzzword of the upfronts, but is that continuing during sales meetings? All day long! It's the lead question I get asked from all our customers: "What are you up to, what are you doing, what's next?" Data and technology will change the advertising business in the next five years more than we've seen in the last 30 years. NBCUniversal has such scale, but is owned by a company like Comcast that has such technology and a direct relationship with consumers. When we bring all these things together, that will benefit our advertising clients, and that's what truly consumes most of my days. You rolled out ATP, your audience targeting platform, in January. How will you use it during the upfront? This is the latest in our suite of data products. We knew we wanted to refine the media plans that we have and reduce waste. It reduces waste for us because we get better at managing our inventory, and it reduces waste or enhances what the advertiser is getting based on their deliverables, whatever their RFP says, or their brand briefs. As I like to explain it, it's giving you last year's media plan, but in the nonfat version. C7 was all the rage during last year's upfronts. Are people still talking about that this year, or have priorities shifted? I don't think priorities have shifted, but clients have many different priorities. So while C7 is important to some people, and NBCUniversal is open for business for C7, our data conversations have taken us in a whole new direction. To supplement the current currency that exists, we talk about a bunch of different other deliverables based on the merged data sets.

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