Posts Tagged ‘television’

The Guild’s Felicia Day Wrote Herself the Role of a Lifetime

June 22, 2014  |  Media Week  |  No Comments

Felicia Day’s dearly departed Web series The Guild started before anybody was really talking about the medium—it was a year before the world knew that lonelygirl15 was a work of fiction. But Day, the series’ sole writer for all six of its seasons, says the show was a vital outlet for her at a time when her career as an actress wasn’t offering much fulfillment. “There was never a role that I felt really represented me,” she says. “I used to get shunted to the sidelines as the third best friend or the secretary. I have an unusual background and interests that don’t really align with mainstream entertainment, so I wrote myself a central role.” That role, of a lonely gamer girl who goes by the handle Codex, became both a rallying cry for girls who, like Day, felt underrepresented in mainstream entertainment and ostracized by gamer culture (which, though it contains plenty of women and girls, tends to be dominated by men who aren’t very friendly to them). The show migrated to Xbox after a first season funded by fans donating through PayPal (Kickstarter hadn’t yet been launched). The episode recognized here, “End Game,” brought the show to its conclusion. “It was very emotional, I have to say,” recalls Day. “I’m the only writer, and I got to the point where I said, ‘What’s the cliffhanger for this series?’ and I just didn’t have one.” Day has shifted her focus to Geek & Sundry, part of a YouTube 100-channel initiative launched in 2012, where her duties are more concentrated on production and development. The Guild now lives on Netflix and elsewhere. For Day, the Web series remains a high watermark. “We filled rooms at Comic-Con that TV shows usually fill,” she says. “That will always be a huge accomplishment. Talent - Gold The Guild: End Game: Felicia Day Company: Geek & Sundry

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Top Chef Duels Host Claims Real Housewives Are Saner Than You Think

June 20, 2014  |  Media Week  |  No Comments

Specs Who

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Digital Media Is Now Bigger Than National TV Advertising, Will Surpass Total TV by 2018

June 16, 2014  |  Media Week  |  No Comments

Magna Global issued a report on Monday predicting a major upswing of 8.3 percent for U.S. television advertising revenue in 2014, after a dismal 2013 in which revenues were down 0.6 percent. But there's been one significant change: national TV advertising is now smaller than digital media advertising. The World Cup, local political advertising, and the Olympics are among the factors contributing to the uptick, said Vincent Letang, Magna's evp, director of global forecasting. Letang also predicted serious movement in the global mobile markets, among other trends—including that digital will surpass total TV by 2018. "National TV benefited from the Olympics in the first quarter. Local TV will gain from political and health-related campaigns throughout the year

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CBS Finishes Upfront With CPM Increases Lower Than Last Year

June 13, 2014  |  Media Week  |  No Comments

This upfront season, it's all over but the shouting for CBS, according to a statement released by the organization itself today. “As we near the finish line, we are very confident that CBS has once again achieved the highest pricing and most total dollars in the upfront marketplace," said a spokesperson in a rare official statement by the network. "Agencies and clients continue to value the strength, stability and delivery that we provide as a pure-play broadcaster, and we are very pleased that in addition to C3, C7 is now playing a meaningful part in our negotiations.” It is unusual for CBS to come out and say that it's more or less done with upfront deals—but as it's the first network to cross the finish line, perhaps that's in order. It also serves to put the market on notice—things are probably going to move more quickly this year than last. The cable market just started to movie this week, as well, with budgets registered at several of the major players and momentum building at Turner, among others.

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Hyundai Buys Solo Sponsorship of Hulu’s Mario Batali Show The High Road

June 12, 2014  |  Media Week  |  No Comments

Hulu has sold sole sponsorship rights to Hyundai for its arty new branded unscripted series The High Road. The series, shot in black and white and set in New York, is hosted by Mario Batali, who interviews celebrities in the Big Apple including George Stephanopoulos, Isabella Rossellini, Jimmy Fallon and Rachael Ray.

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Robert Rodriguez Does Everything From Programming to Sound Editing at El Rey Network

June 11, 2014  |  Media Week  |  No Comments

Robert Rodriguez made a name for himself in the '90s as a movie director alongside frequent collaborator and friend Quentin Tarantino, but his latest claim to fame has been his El Rey network, which came out swinging with a TV version of Rodriguez's vampire flick From Dusk Till Dawn this March. The network itself—headquartered in Rodriguez's Austin—was the creation of a quirk in the Federal Communications Commission's conditions for the merger of NBCUniversal and Comcast, along with several other cable channels. Of the group, El Rey is far and away the highest-profile, and the slickest. We talked to Rodriguez about the network, its future, and what he's doing next (besides delivering keynote addresses

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Reports: Vice May Sell Major Stake to Time Warner

June 10, 2014  |  Media Week  |  No Comments

Vice could be suiting up

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Netflix Will Stop Telling Customers Verizon Is Making Their Movies Load Slower

June 9, 2014  |  Media Week  |  No Comments

Netflix said Monday it would comply with Verizon's cease-and-desist letter, sent to both the general public and Netflix general counsel David Hyman from Verizon general counsel Randal S. Milch. The letter's complaints against Netflix were that the streaming service was misrepresenting the "many different factors that affect traffic on the Internet," including the controversy over whether or not Verizon is obliged to provide free access to its network based on user preference. In response, Netflix said that as part of a "transparency campaign" to tell users when the network they were using was choking Netflix content, "we started a small scale test in early May that lets consumers know, while they’re watching Netflix, that their experience is degraded due to a lack of capacity into their broadband provider’s network. "We are testing this across the U.S. wherever there is significant and persistent network congestion," the company said in a blog post bylined to communications vp Joris Evers. "This test is scheduled to end on June 16. We will evaluate rolling it out more broadly." While this is sort of a non-denial-denial—we don't admit that what we're doing is wrong but coincidentally, we're going to stop doing it—on the heels of the Verizon C&D letter, it comes with yet another dig at Verizon: a post from the company's ISP speed ranker, a fascinating tool you can check out yourself here . With the new site, which appears to dynamically measure average bandwidth—that's actual bandwidth, not advertised bandwidth—you can see that Netflix's data streams a lot slower from Verizon's DSL service (which is definitely incredibly slow), but you can also see, among other things, that the U.S. has some of the slowest streaming speeds in the developed world, below every European country except Ireland and lagging behind much poorer countries elsewhere in the Americas like Mexico and Brazil.

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R&B Artist Trey Songz Has a Personal Social App for His Fans

June 6, 2014  |  Media Week  |  No Comments

Specs Who

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Netflix Creates the Best Worst Website for Its New Cartoon, BoJack Horseman

June 3, 2014  |  Media Week  |  No Comments

Netflix has done quite a bit of clever marketing in its recent past, from the minimalist teasers for House of Cards to its fake listings for shows featured in Arrested Development. The streaming service's newest oddity is part of the promotion for BoJack Horseman, an upcoming Adult Swim-ish show about a talking horse who's fallen on hard times after the demise of his 1990s sitcom.

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