Posts Tagged ‘television’

5 Predictions From TV Network Execs Last Year That Were Way Off

April 16, 2015  |  Media Week  |  No Comments

You'll hear a variety of pop hits during TV network upfront presentations, but the only song that really should be part of the soundtrack this week is Everything is Awesome from The Lego Movie. It's the perfect mantra for upfronts, where all the network executives who take the stage will be full of optimism that their new crop of shows will finally be the ones that take them to the top. But of course, everything is not awesome—even for NBC, the No. 1 network for adults ages 18 to 49. And reality often sets in shortly after the upfronts conclude. Last year, it took just 17 days—Fox Entertainment chairman Kevin Reilly stepped down a little more than two weeks after trumpeting Fox's new lineup to advertisers on May 12. With that in mind, and before you hear this year's batch of (at least partially) empty upfronts promises, here's a look back at the five worst predictions from last year's presentations: 1) Mulaney is the next Seinfeld, and Red Band Society is the next Glee. —Kevin Reilly, Fox Dead network president walking Reilly set the bar sky high for John Mulaney's sitcom Mulaney, which Reilly declared would be "Seinfeld for a new generation." Perhaps he meant that it too would have anemic first-season ratings: Mulaney's last episodes averaged a barely-there 0.4 rating among adults 18 to 49. Similarly, Reilly compared Fox's teen ensemble hospital drama Red Band Society—"an inspiring show that feels commercial"—to Glee, and predicted that its fresh-faced cast "will end up on magazine covers and generate social media buzz." Wrong again. Red Band and its coverless stars played out the string on Saturday nights, which is broadcast's version of purgatory. 2) Get excited for Jump of the Century and Hieroglyph, both airing soon! —Reilly Reilly was far from the only one to disappear from Fox shortly after the upfronts. He touted two programs to advertisers that were canceled before they ever made it to air: straight-to-series pickup Hieroglyph (Fox

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National Geographic Channel Brings Back Explorer, Partners with GE and Gets Funny

April 15, 2015  |  Media Week  |  No Comments

Guests were greeted Wednesday by a puppy named Marley, who's up for adoption, as they entered the National Geographic Channel's upfront event at swanky M

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Dennis Quaid’s Viral Freak-Out Was Just a Funny or Die Stunt

April 15, 2015  |  Media Week  |  No Comments

Dennis Quaid hinted Tuesday that a viral video which appeared to show him having an on-set freak-out might have been a joke. Well, it turns out it was. The clip

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TV One Unveils a Spate of New Programming as It Continues to Grow

April 14, 2015  |  Media Week  |  No Comments

TV One introduced an ambitious slate of new programs and original movies Tuesday. "We're growing big, and we're growing fast," said a confident Brad Siegel, president of the 11-year-old, black-focused network available in about 57 million pay TV households. "And that's not going to change." TV One was up 26 percent in prime time during the first quarter of 2015, according to Nielsen Live +3 data. By contrast, competitors BET, Lifetime and Oxygen were all down—13 percent, 6 percent and 28 percent, respectively. "We go into the upfront in the strongest position that we've ever been in," Siegel said Tuesday morning at the network's upfront presentation.

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Crackle Taps Dennis Quaid, Bryan Cranston for New Shows

April 14, 2015  |  Media Week  |  No Comments

As the line between digital and linear programming blurs, Crackle doesn't want to be seen just as a brand's online ad option. It also doesn't want to be just another video site. "We have a giant garbage can called YouTube for all that user generated content," joked Crackle's No. 1 star Jerry Seinfeld at the Sony network's first Upfront presentation Tuesday in New York. Ditching the digital-centric NewFronts , Crackle presented a slate of original programming backed by guarantees of reliable measurement. "What it's really about is reaching new desirable audiences," Crackle's general manager and evp Eric Berger said. Berger emphasized that audiences can expect premium content whenever they load its channel. From the sixth season of Seinfeld's Comedians in Cars Getting Coffee, to Joe Dirt 2: Beautiful Loser -- the first digital sequel of a major motion picture -- six new shows were announced including: The Art of More, Crackle's first hour-long scripted drama starring Dennis Quaid -- fresh from his was-it-or-wasn't-it a meltdown? -- and Kate Bosworth launches later this year. Half-hour thriller Chosen which will be extended into an hour-long series. Coming this fall, SuperMansion, created by Seth Green and the team at Stoopid Buddy Studios, known for their work on Robot Chicken. Emmy-award winning actor Bryan Cranston will lend his voice to the project. "For ten years we've made TV with Turner, and now we're excited to do it for Crackle," Green said. To further reiterate that it's not just an online network, Crackle announced plans to revitalize its interface. With a new "always on" experience, powered by Adobe Primetime, scheduled content will start streaming as soon as the Crackle player launches, just like a TV show would be airing when a TV is turned on. Users can opt to restart the program, continue to watch what is airing, or browse through a channel guide to find something to their liking. There's the traditional pre-roll, post-roll and sponsorship opportunities. But unlike broadcast and cable networks that generally only offer spots on shows, Crackle lets advertisers create native content, giving brands access to its production studio. Programming will be measured by Nielsen's Total Audience measurement, which claims to be able to track viewers across screens. Crackle found a recent campaign with MillerCoors produced a 216 percent lift, with 100 percent viewability and 96 percent completion

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ABC Family Doubles Down on Original Programming to Reach Young Women

April 14, 2015  |  Media Week  |  No Comments

As women between 14 and 29 enter new life phases, ABC Family wants to be the channel they flip to for programming that helps them navigate the next step. The cable network will announce at its upfront presentation in New York on Tuesday that it will double its original programming slate over the next four years. While the shows will vary from scripted dramas to reality series, they'll all be conscious of evolving technology and incorporate digital media and mobile viewing options. "This current market, there's a lot of pundits saying it's very weak," ABC Family evp of sales and marketing

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ABC Family Doubles Down on Original Programming to Reach Young Women

April 14, 2015  |  Media Week  |  No Comments

As women between 14 and 29 enter new life phases, ABC Family wants to be the channel they flip to for programming that helps them navigate the next step. The cable network will announce at its upfront presentation in New York on Tuesday that it will double its original programming slate over the next four years. While the shows will vary from scripted dramas to reality series, they'll all be conscious of evolving technology and incorporate digital media and mobile viewing options. "This current market, there's a lot of pundits saying it's very weak," ABC Family evp of sales and marketing

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‘Queen of Instagram’ Gayle King Spills Her TV Guilty Pleasures

April 13, 2015  |  Media Week  |  No Comments

Specs Who Gayle King Age 60 Claim to fame Co-host of CBS This Morning (weekdays at 7 a.m.) and editor at large of O, The Oprah Magazine (currently celebrating its 15th anniversary) Base New York Twitter @GayleKing What's the first information you consume in the morning? I get up at 3:30, so I just start looking at everything. I check with CBS News, then CNN, MSNBC, local news. And there are these cool things called newspapers [laughs]. They're good, too. BuzzFeed called you the 'Queen of Instagram.' How did you go about achieving that? I don't know how I became the Queen of Instagram! There are a lot of people who use it a lot more than I do, but I find, especially when I'm traveling, it's a great way to tell a story. I don't mind making fun of myself or making fun of other people in a good-natured way, so everybody is always in on the joke. The other day, I split my dress when I was getting out of the car, so my butt was hanging out and I posted it on Instagram . People said, "Weren't you embarrassed when you put that up?" No, but my daughter was. You posted recently that you're a "sucker for infomercials." What's the last thing you bought off TV? There was something called the Personal Pedi. I think that having nice, soft feet is a good attribute, and it's something that is escaping me at the moment, so when I saw this infomercial, I ordered that little gadget! I am a sucker. I've ordered the most redonkulous things after getting caught up in an infomercial. What's your favorite app? I like Shazam. Just the other day, at the end of the new Fast & Furious movie, I went, "What is this song?" So I pulled out my handy-dandy Shazam app and held it up while the credits were going to find out

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Ice-T and Coco Are Getting a Daytime Talk Show

April 13, 2015  |  Media Week  |  No Comments

Actor Ice-T and wife Coco Austin are bringing their act to daytime TV. Ice & Coco will get a three-week test run this summer on several FOX-owned stations. Telepictures, which is producing the show, says the couple "brings a fresh perspective to the daily talk show format with their unique interview style and enthusiasm for joining in the conversation." "It's a fun show with our own style of hip, married humor and honesty," the couple said in a release. Ice and Coco may be best known for their reality show "Ice Loves Coco," which ran for three seasons on E! "We see this as another attempt to do something different—big personalities, new to the day part," said Frank Cicha, svp of programming for FOX Television Stations. "Ice-T helped change popular culture. We're trying to do the same thing for daytime." Ice & Coco premieres Monday, Aug. 3, in New York and Los Angeles, with more stations and timeslots expected to be announced soon.

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Study: Game of Thrones Leading the Charge for HBO Now Viewers

April 13, 2015  |  Media Week  |  No Comments

Cutting the cord has created larger viewership numbers for HBO, according to a new study by Amobee Brand Intelligence . The digital marketing and data analytics firm said HBO consumption has increased 85 percent since the network announced it would debut its

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