Posts Tagged ‘television’

Can Chris Rock Win an Emmy for the Oscars?

February 29, 2016  |  Media Week  |  No Comments

Chris Rock's hilarious, poignant opening Oscars monologue was one for the ages, but there's no guarantee that he'll win an Emmy—or even be nominated for one—in September for his work. That's because the Academy of Television Arts & Sciences eliminated the Individual Performance in a Variety or Music Program category—where Oscar hosts were routinely nominated—eight years ago. Billy Crystal won for his hosting duties in 1991 and 1998, although Rock was not nominated in 2005, the first year he hosted the Oscars. (Tony, Emmy and Grammy hosts were also frequently nominated.) Jon Stewart was nominated for hosting the Academy Awards in 2008, the last year the honor was given. But he lost to Don Rickles for the HBO special Mr. Warmth: The Don Rickles Project. That year, the Emmys introduced a new category, Outstanding Host for a Reality or Reality-Competition Program, which has replaced the original category. The 88th Academy Awards will be eligible for an Emmy in the Outstanding Variety Special category, but the show's nominees would be producers David Hill and Reginald Hudlin, not Rock. That leaves Rock with one Emmy opportunity for Sunday's bravura Oscars performance: the Outstanding Writing for a Variety Special category, which could recognize Rock and his Oscars writing team. But that will be tough going for the comedian since the Academy Awards has been shut out of the category for the last several years.

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Why the Oscars Should End Up Being the Year’s Most-Watched Entertainment Program

February 26, 2016  |  Media Week  |  No Comments

Between the #OscarsSoWhite controversy, Leonardo DiCaprio's relentless marketing push for an Oscar and what host Chris Rock has to say about all of it, Sunday's Oscars ratings are even harder to predict than usual. But no matter what happens, ABC's telecast will likely be the most-watched entertainment program of the year, again. While Super Bowl ratings have steadily risen over the years , Oscars ratings have fluctuated wildly over the past two decades from as few as 32 million total viewers in 2008 to more than 55 million in 1998. But even during its down years, the telecast has consistently drawn one of the year's biggest TV audiences. The 2015 ceremony, which was watched by 37.3 million total viewers, was the lowest-rated Oscars telecast since 2011 but still ranked as the No. 4 most-watched program and the No. 1 entertainment program of 2015. Only a trio of NFL telecasts—the Super Bowl, the Super Bowl postgame show and the AFC Championship Game—had larger audiences last year. That's why the Academy Awards are still an all-star destination for advertisers . The average cost of a 30-second ad during Sunday's Oscars telecast is between $1.9 million and $2 million, according to Kantar Media

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NBCUniversal Will Start Selling TV Advertising Programmatically This Fall

February 24, 2016  |  Media Week  |  No Comments

After two years of selling its digital video and display inventory programmatically, NBCUniversal is finally allowing programmatic buys on its linear networks as well. Today, the company announced NBCUx for Linear TV, which will launch as part of this year's upfront. "It's the industry's first national programmatic TV offering at scale," Krishan Bhatia, evp of business operations and strategy, said during a conference call with reporters. It's an extension of NBCUx, which the company launched last year as a digital programmatic offering, after making its digital video and display inventory available for programmatic buying two years ago. "We've seen great success with it, and now we're extending those capabilities to linear television," said Bhatia. He said that starting in the fall, "advertisers will be able to use data and automation to build media plans for our premium linear TV inventory across NBCUniversal's entire portfolio of cable and broadcast networks." The fall start date means the technology won't be available for advertisers to use during the Summer Olympics in August. NBCU's data offerings, which also include ATP, its audience targeting platform, and its addressable NBCU+ Powered by Comcast platform, represent "a sea change in thinking about how we create value for our customers," said Dan Lovinger, evp, entertainment ad sales group. "Our advertiser partners have been asking for help with automating their media planning and buying in a data-informed way, and we expect that by adding premium TV inventory to our offering, we'll provide the help that they're seeking." As part of the new offering, "select advertisers now will be enabled to include traditional TV inventory in their automated media plans via a private exchange using a combination of their own data, third-party data sources and NBCUniversal's premium television inventory," said Lovinger. NBCU will make its inventory and pricing information available to "a select set of demand-side platforms," and the company's client and agency partners can combine that information with their own data sources to build a media plan against their own data sets and target audiences. "Then, those agencies and clients will issue a media plan that will be subject to inventory availability and pricing at the time and approval on our part," said Bhatia. While it automates only part of the linear television workflow process, he called it "a big step in terms of making that process simpler." Lovinger said the company wasn't worried that clients using the technology could ultimately save more money than NBCUniversal would like. "We feel that we've got a complete hold on what we're doing here," he said.

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Real Housewives’ Lisa Rinna Dishes on Yolanda and Brandi, With a Chaser of O.J.

February 24, 2016  |  Media Week  |  No Comments

Specs Age 52 Claim to fame Star of Bravo's The Real Housewives of Beverly Hills Base Los Angeles Twitter @l isarinna Adweek: What's the first information you consume in the morning? Lisa Rinna: I wake up and I get the kids ready for school, and I turn on the local NBC news or CNN. I read the New York Post and then I go to the Daily Mail. Then I will check Instagram. I no longer check Twitter because I hire somebody to do that. It's become so negative while I'm doing the show. Like your recent Twitter war with ex-Housewife Brandi Glanville

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To Keep Children Engaged During Prime Time, PBS Will Launch a 24/7 Kids Network

February 23, 2016  |  Media Week  |  No Comments

Viewers might have wondered if PBS was rethinking its commitment to children's programming after it allowed HBO to snap up Sesame Street last summer. But today the network announced a big play to keep kids watching its shows around the clock. Later this year, the network will launch a free, 24-hour network for children's programming called PBS Kids. This will let children watch during prime time and other hours when PBS doesn't air kid-centric content. The channel will be available as a digital subchannel on PBS stations nationwide (joining other PBS digital subchannels like Create and World). The network will also stream it online at pbskids.org and via the PBS Kids Video app, which is available on iOS and Android devices, as well as Roku, Apple TV, Amazon Fire TV, Chromecast, Android TV and Xbox One. The livestream will join the on-demand full episodes and clips that are currently available on the app and online. PBS will continue to air its PBS Kids programming blocks on the primary network during the morning and afternoon. "Parents know that PBS Kids makes a difference in their children's lives, which is why so many have said they would value having access to our content throughout the day. Television continues to be the most widely used platform for children's educational content, especially among low-income families," said Paula Kerger, PBS president and CEO, in a statement.

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FX and Sports Illustrated Feature ‘The Girls of Archer,’ Swimsuit Issue-Style

February 22, 2016  |  Media Week  |  No Comments

If this year's Sports Illustrated swimsuit issue feels a little more animated than usual, it's likely because of the characters from FX's Archer. As part of the marketing campaign for the hit animated comedy's upcoming seventh season, the network partnered with Sports Illustrated to feature faux swimsuit shots of its female characters in both the print issue and online. Last week's Sports Illustrated swimsuit issue included an ad featuring Pam Poovey, one of the characters from Archer. The prominently displayed photography and swimsuit credits—key components of swimsuit issue art—mention two of the show's male characters, Sterling Archer and Ray Gillette. The ad was one of several surprising elements in this year's swimsuit issue, which featured three separate covers and a Snickers back-cover ad with an epic Photoshop fail . Starting today, an expanded look at "The Girls of Archer" is available as branded content on SI.com's Swim Daily , part of its swimsuit section. The package includes swimsuit shots of the show's three female lead characters—Pam (voiced by Amber Nash), Cheryl Tunt (Judy Greer) and Lana Kane (Aisha Tyler)—and more information about the tie-in between SI and Archer, which has its Season 7 premiere on March 31. Images of Pam and Lana also appear elsewhere on the Sports Illustrated site to drive traffic to the branded content. "Sports Illustrated's swimsuit issue is a cultural icon, and we were thinking of fun ways we could take part," said Lance Reiss, svp of marketing for FX

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Was This the Moment Larry Wilmore Lost Stephen Colbert’s Intellectual Appeal?

February 18, 2016  |  Media Week  |  No Comments

Has Comedy Central's late-night talk lineup lost some of its intellectualism since the departures of Jon Stewart and Stephen Colbert? Yes, according to quite a few viewers on Reddit, and they can tell you the exact moment they noticed the change. On Wednesday, The Nightly Show host Larry Wilmore dropped by Reddit for an AMA (Ask Me Anything) session, promoting the return of new episodes next Monday. While participants raised a wide array of topics, there was one recurring theme: Disappointment. According to several commenters, Wilmore too often falls back on vapid pop culture commentary or race relations in America for his punchlines and segment focuses, abandoning the humorous-but-heartfelt championing of science and reason that was a recurring theme for The Daily Show's Stewart and Wilmore's predecessor, Colbert. One specific clip seemed to be a rallying point for those disappointed with the tonal shift

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Dan Harmon and Jack Black Bring History to Life in New Late-Night Comedy Block

February 18, 2016  |  Media Week  |  No Comments

When you think late-night comedy, History probably isn't the first—or even the 10th—channel that comes to mind. But the network hopes to change that starting next Thursday, Feb. 25, when it rolls out a new late-night comedy block called Night Class. And it's enlisted a big name to bring the funny to History: Dan Harmon. Harmon, the man behind Community and Adult Swim's Rick and Morty, is one of several big comic names contributing to Night Class, which will air at 11:30 p.m. Thursdays following History's new series Join or Die with Craig Ferguson. The block's collection of short-form comedic series will help History target millennial men and the advertisers trying to reach them, both on TV and online. "When I see people talk about some of the things they're watching, it's on the fringes of the schedule, the things that really push the creative, like a late-night comedy experiment. And I realized that was new territory we could explore," said Paul Cabana, evp and head of programming for History. Great Minds with Dan Harmon is one of three series that will debut as part of Night Class's initial lineup. (Each half hour will air programming of varying lengths, and History will begin to rotate new series in after the first eight weeks or so.) Harmon, who hosts, will sit down with comedic actors playing some of history's smartest people (including Jason Sudeikis as Thomas Edison, Kristen Schaal as Amelia Earhart and Jack Black as Ludwig van Beethoven). Great Minds will also feature Sarah Silverman, Aubrey Plaza, Nick Kroll and Dana Carvey. As History looked for creators to contribute to Night Class, Harmon was one of the first to respond. "It turns out he is a rabid history buff, and he's like this pied piper for creatives and got all these people interested in the idea of doing a sketch about a historical figure," said Cabana. Great Minds with Dan Harmon was originally shot as a pilot for IFC last year but was completely reworked for History. Here is a clip from the Jack Black episode: Adweek responsive video player used on /video. The second series, Crossroads of History, will highlight what History calls "little known but historically accurate" moments in history—like Abraham Lincoln's alcoholic bodyguard stepping out for a drink shortly before Lincoln's assassination and Hitler's failed 1908 art-school admissions interview

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Togetherness Co-Creator Jay Duplass on How His Transparent Character Helped His Style

February 18, 2016  |  Media Week  |  No Comments

Specs Age 42 Claim to fame Co-creator and co-executive producer of HBO's Togetherness (returns Feb. 21); co-star on Amazon Prime's Transparent Base Los Angeles Twitter @jayduplass Adweek: What's the first information you consume in the morning? Jay Duplass: I read theSkimm in the morning, which is, I think, targeted toward millennials because they explain things that are really obvious sometimes. Like the Berlin Wall coming down. But it's a very tidy, sort of four-minute rendition of the news. I read that so I know what's going on in the world because once I enter the Duplass Brothers cave, I usually don't come up for air until the next morning. What are your go-to social media platforms? I only do Twitter, and I joined because people told me it was important for business purposes. But it's pretty fun, and people are really funny on there. And so I've actually gotten to enjoy it. I do get a little bit addicted at times. Who do you follow? My No. 1 favorite is Andy Richter . I think he's just the funniest person on Twitter, and he's also not afraid to be political or shitty or tear someone a new asshole in his tweets. And what I also enjoy about it is the differential from his persona on the Conan show because he's clearly kind of a dark dude, which you don't get when you watch Conan. Do you listen to any podcasts? Yeah.

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Old New Yorker Stories Are Being Turned Them Into Compelling Short Films for Amazon Prime

February 16, 2016  |  Media Week  |  No Comments

How did David Remnick feel when he saw Burkhard Bilger's 2014 story, "The Ride of Their Lives" , about young Texas bull riders, turned into a film? "In a way, it was more emotional," said Remnick, who has served as editor for The New Yorker since 1998. "The film shows kids getting thrown from bulls and getting hurt pretty bad, and their dads are often pretty aggressive with them," said Remnick. This is what happens when the "cool, light tone" of a print piece is turned into a striking short film. Which is exactly the point of the new series The New Yorker Presents, available today on Amazon Prime. Each 30-minute episode consists of a variety of documentaries, scripted narrative films, comedy shorts, poetry, animation, and, yes, those illustrious New Yorker cartoons. The series is executive produced by Oscar and Emmy-winning filmmaker Alex Gibney, and his Jigsaw Productions. Kahane Cooperman, a longtime veteran of The Daily Show, serves as showrunner. After a lunchtime screening, Gibney talked about how his team decided on a "roster" of stories that would make for good films

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