Posts Tagged ‘television’

State Farm Is Being Featured in Tonight’s Episode of Black-ish

March 16, 2016  |  Media Week  |  No Comments

Faced with declining overnight ratings and the myriad ways viewers can avoid ads, some brands are beginning to master the art of product placement, and networks are reaping the rewards. Last season, ABC's hit comedy Modern Family produced an episode shot entirely with Apple products. But that integration—in an episode called "Connection Lost"—was not a paid placement. Tonight, another ABC sitcom incorporates a well-known brand into its storyline, but this time, it gets something in return. On Black-ish, advertising executive Dre Johnson (played by Anthony Anderson) persuades his client, State Farm Insurance, to sponsor his son's basketball team, the "State Farm Good Neighbors." The integration, created in partnership with Omnicom agency The Marketing Arm, fits with State Farm's already sizeable footprint in basketball—it's a brand partner of the NCAA, NBA and WNBA.

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David Letterman’s Return to TV Takes Him to India

March 15, 2016  |  Media Week  |  No Comments

National Geographic Channel is leveraging its global brand to take audiences and advertisers to new places—including the red planet. Courtney Monroe, CEO, National Geographic Global Networks, detailed a bold vision for the network, which she said will look markedly different by year's end. Instead of throwing a large upfront event for advertisers, Monroe is holding one-on-one meetings with select clients this week. Programming details were laid out at a press briefing at New York's Park Hyatt this morning. "Our commitment to the new premium vision of the National Geographic Channel goes way beyond global television," said Toby Byrne, president, ad sales, Fox Networks Group. That involves leveraging the National Geographic brand, which reaches 730 million consumers around the world every month. The network alone reaches 440 million households in 171 countries and 45 languages.

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Little Big Shots Draws 14.8 Million Viewers, and NBC Looks to Cash In With Advertisers

March 14, 2016  |  Media Week  |  No Comments

NBC is used to dominating broadcast ratings on Sunday nights, but it usually only happens during football season. The network's Sunday fortunes routinely dry up once Sunday Night Football signs off for the year. But NBC felt like Christmas (or the next NFL season) came early when it looked at this Sunday night's ratings. The debut of Little Big Shots, the Steve Harvey-hosted variety show that showcases talented kids, drew 14.8 million viewers overall and a 2.8 rating in the 18-49 demographic (which translates to around 3.56 million viewers). It was NBC's most-watched regular Sunday entertainment telecast since March 13, 2005, when an episode of Law & Order: Criminal Intent attracted 15.7 million viewers. The total viewer ratings improved on the show's post-Voice debut on Tuesday, when 12.8 million viewers tuned in and it had a 2.9 rating among 18- to 49-year-olds. It marked the first time NBC has won an in-season Sunday outright among broadcast networks in the 18-49 demo with a full night of entertainment series programming since April 8, 2004 (when the lineup consisted of Dateline, a Law & Order: Criminal Intent repeat and Crossing Jordan). And while most new shows lose viewers during the hour, Little Big Shots actually gained audience in its second half, jumping from a 2.6 demo rating to a 3.1. Now, with a surprise midseason hit on its hands—one that could help NBC hold on to the coveted 18-49 demo crown for the third year in a row —NBCUniversal's ad sales team has six episodes of the series left to try and cash in with advertisers. "We still have a little bit of time to do something fun, and we're certainly going to be out there in the next week or two trying to find people in the scatter market that are interested in figuring that out," said Dan Lovinger, evp, entertainment ad sales group, NBCUniversal. "But the last thing we want to do is something hasty that isn't well thought out

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Why USA Network’s Mr. Robot Put a 100-Foot Ferris Wheel in Downtown Austin [Video]

March 14, 2016  |  Media Week  |  No Comments

USA Network's critical darling, Mr. Robot, created major buzz at last year's South by Southwest, where it premiered the show and won the festival's audience award. So it only makes sense that the network would bring the series back to Austin to get fans excited for the upcoming second season —and to do so on a grand scale. That's why, if you're at SXSW Interactive, you've probably seen a 100-foot Ferris wheel designed to look like Coney Island's famed Wonder Wheel. The four-day activation, which ends today, recreates key moments and sets from the show, like the F Society hacker den on Coney Island, to immerse fans in the Mr. Robot world.

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Hillary Clinton Will Be on This Wednesday’s Episode of Broad City

March 12, 2016  |  Media Week  |  No Comments

If you've been wondering when Hillary Clinton will appear on Broad City, the answer is Wednesday, March 16. That revelation came at South by Southwest Interactive on Saturday morning during a keynote by the show's stars, Abbi Jacobson and Ilana Glazer. "You know that meme of Hillary Clinton texting? It's us. Every time," joked Glazer while explaining the logistics of getting the presidential hopeful to appear on the third season of the show. The women were able to get Clinton on board with the help of the Broad City's executive producer Amy Poehler, who has famously portrayed Clinton on Saturday Night Live.

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The CW Renews All 11 Series It Currently Airs for Next Season

March 11, 2016  |  Media Week  |  No Comments

The CW had been the only broadcast network to not renew any of its shows for next season, but the network has corrected that oversight in a huge way on Friday, by issuing early pickups for literally every series it currently airs. That includes freshman series Crazy Ex-Girlfriend, which is averaging just a 0.3 rating in adults 18-49, but is a critical favorite, as Rachel Bloom won a Golden Globe in January for best actress in a musical or comedy series. Midseason hit DC's Legends of Tomorrow, a spinoff of The Flash and Arrow, was also renewed, along with these nine returning series: The Flash (the network's most-watched show ever, which averages a 2.3 live-plus-7 rating in 18-49), Jane the Virgin, iZombie, Arrow, Supernatural, The 100, The Vampire Diaries, The Originals and Reign (which is the only show renewed today that is not currently airing on the network). "The CW has become home to some of the most critically-acclaimed shows on broadcast television, with a wide array of fantastic scripted series across the week, ranging from musical comedy, to superhero action, to gritty sci-fi dramas," said Mark Pedowitz, president of The CW, in a statement. "As we continue to further our strategy of more year-round original programming, picking up these 11 series for the 2016-2017 season puts us in a great position of having proven, high-quality shows to launch in the fall as well as midseason and summer of 2017." That leaves just one The CW series with its fate undecided heading into May's upfronts: new drama Containment, which doesn't premiere on the network until April 19. The renewals come as The CW has increased its male viewers to 48 percent of its audience, thanks to shows like The Flash, Arrrow and The 100. In 2011, men made up just 30 percent of the audience. Pedowitz's all-at-once renewals echo a similar move he made in January 2015, when he picked up his entire fall 2014 lineup in a show of strength. While The CW premiered one new show last fall, "we'll probably do two" in fall 2016, Pedowitz told Adweek earlier this year. "That doesn't mean that the two that aren't on the schedule, won't be on the schedule [at all]. It's just, we have really good shows now!" Series that aren't on the fall schedule will return either in midseason or summer 2017. Last week, ABC issued early renewals to 15 series: America's Funniest Home Videos, The Bachelor, Black-ish, Dancing with the Stars, Fresh Off the Boat, The Goldbergs, Grey's Anatomy, How to Get Away With Murder, Marvel's Agents of SHIELD, The Middle, Modern Family, Once Upon a Time, Scandal, Shark Tank and Quantico. But the network still left many shows hanging, including American Crime, Nashville, Dr. Ken and Marvel's Agent Carter. NBC has steadily renewing shows throughout the season, while Fox and CBS have made a few key renewals, but have yet to weigh in on several of their shows.

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After Spoofing SI’s Swimsuit Issue, FX’s Archer Wants You To Turn Off Your Cell Phones in Theaters

March 10, 2016  |  Media Week  |  No Comments

FX has been making a lot of noise with its marketing campaign for Archer's upcoming Season 7, which has already spoofed the Sports Illustrated swimsuit issue and recreated Magnum P.I.'s opening credits. But now, the network's marketing team is quieting things down for the next phase of its Archer campaign: a new PSA urging movie theaters to silence their cell phones. The spot, which will begin airing Friday in Spotlight Cinema Networks' 200 arthouse venues nationwide, features Archer and Lana, the stars of FX's hit animated comedy. It will run for three weeks, until Thursday, March 31, the day of Archer's Season 7 premiere. This is the third time that Archer's production team, Floyd County Productions, has created a "turn off your cell phone" PSA for Spotlight. "We've done different sequences each year. We change it up and have a whole new setting," said Lance Reiss, svp of marketing for FX. The previous spots were both gold winners in the PromaxBDA Awards' "Promos at the Movies" category, in 2015 and 2013. Last month, the network partnered with Sports Illustrated to feature faux swimsuit shots of its female characters in the swimsuit issue and "The Girls of Archer" branded content online. Because Archer is animated, most of the marketing requires close collaboration between Reiss' team and the show's executive producers, Adam Reed and Matt Thompson, who need to incorporate any marketing-related animation into the show's production schedule. "Yes, they are extremely busy making a show, but the great thing is I think they're marketers at heart too, because they really respond when we come to them," said Reiss. For example, Reed and Thompson came up with one of the first components of this year's campaign: the shot-for-shot remake of Magnum P.I.'s opening credits, featuring the Archer cast, which FX posted in early February to tease season 7, which finds the former spies moving to L.A. to work as private investigators. "So that's part of a collaboration of, they have an idea, can we make it part of our marketing campaign, or we have an idea for our marketing campaign, can they help us out with it? That's where it's really become such a dynamic collaboration between the network and the animation studio," said Reiss. "We help motivate each other, and in the end, I think it benefits the show and keeps the show fresh." And there's more to come, said Reiss. "We capitalized on the SI swimsuit issue, but there are other key themes and events that are going on in the marketplace—political buzz, spring break—so we decided to take our Archer-esque shot at those as well," he said. To capitalize on the country's fascination/revulsion with Donald Trump's Presidential campaign, FX is partnering with Uproxx on a feature—"Who Said It Best: Trump or Archer?"—which will run next week. "It's very timely, and it's perfect in tone with the show, as well as capitalizing on what's happening around us in society," said Reiss, who previously worked with Uproxx last year on branded content featuring "hacked" naked photos from the phone of Archer character Pam Poovey . The network has partnered with the website Total Frat Move to feature a photo submission contest centered around spring break, and Pam Poovey's 10 tips for spring break

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How Quantico’s Priyanka Chopra Cultivated a ‘Personal Mafia’ on Social Media

March 9, 2016  |  Media Week  |  No Comments

Specs Age 33 Claim to fame Bollywood superstar and former Miss World; now stars as Alex Parrish on ABC's Quantico (Sundays, 10 p.m.) Base Los Angeles, New York and Mumbai Twitter @priyankachopra Adweek: You're really active on social media. Which apps do you use most? Priyanka Chopra: Twitter and Instagram. I'm a techie, and I started using Twitter when it was just about new in India. I love Instagram because I'm visual, and I like to share what I'm thinking with pictures. You've got almost 13 million Twitter followers and 5 million Instagram followers . What's your approach to managing them and keeping them engaged? I don't manage them. I don't think that's what social media should be about. Social media is me talking about what I'm thinking and what I'm feeling. I don't write what I do for attention. I'm really grateful for the followers that I have because they're like my own personal mafia! They're extremely engaged, very loving and supremely supportive. Do you have any time to watch TV? I'm obsessed with TV. When I'm sitting in glam, I don't have the patience for hair and makeup. That's when I catch up on all my TV, or at night, before I go to bed

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Why GSN Will Do ‘More of the Same’ as Other Networks Scramble for New Ideas

March 8, 2016  |  Media Week  |  No Comments

During this upfront season, several networks will brag about their exciting new directions and evolutions. In fact, a couple of them have already done that . But not the Game Show Network, which held its upfront presentation Tuesday morning. Its ratings are rising, and the network is slowly but surely getting younger thanks to a brand refresh several years ago, which resulted in GSN doubling its original programming output over the past three years. "I'm proud to announce that we're going to be doing more of the same," said David Goldhill, president and CEO, of GSN, which airs a mix of original and classic game programming. "Our little niche television network is now a top 30 television network, up from the mid-40s a couple of years ago," said Goldhill, speaking with buyers at New York's Paley Center for Media. The statistic refers to total day ratings and total viewers, but excludes news and sports networks. "We are growing at a very difficult time," said Goldhill of the network, which is owned by AT&T Entertainment Group and Sony Pictures Entertainment. While linear ratings are falling for many broadcast and cable networks, GSN sees growth during prime time with original programming. "We have double-digit growth across all key demos," said Goldhill, adding that 60 percent of the network's new viewers last year were under the age of 50.

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How Commercial-Free Series Premieres Are Paying Off for Cable Networks

March 8, 2016  |  Media Week  |  No Comments

This winter, something big has been missing from the new series premieres on TBS, Syfy and WGN America: advertisements. Syfy aired a commercial-free sneak peek of The Magicians in December, while TBS rolled out the entire first season of comedy Angie Tribeca during a 25-hour "binge-a-thon" in January, with no ads during the episodes (local ads played between episodes, along with content sponsored by Dunkin' Donuts and Intuit's TurboTax). And WGN America opted to forego ads for the series premieres of its two winter dramas: Outsiders in January and Underground on March 9. With 412 scripted series and around 750 unscripted series flooding networks and streaming services last year, networks need to pull out all the stops to break through the clutter and entice audiences to take a chance on their new programming. "We're obviously an ad-supported network and our advertising partners are really important to us, but for me, nothing is more important than the shows launching successfully," said Matt Cherniss, president and gm, WGN America and Tribune Studios, who weighed "the short-term experience of how much money you might generate off one episode of television versus the long-term of keeping an audience involved and getting them hooked on a show to the extent that they're going to come back for weeks two, three, four and beyond." This approach, the network hopes, will avoid the audience inertia that doomed Manhattan , its critically acclaimed, yet recently canceled, drama. It's not just new series that are foregoing advertising. On Feb. 29, National Geographic Channel premiered He Named Me Malala, the 2015 documentary about Pakistani teen activist Malala Yousafzai, without ads (it was sponsored by Geico, which aired a spot before the film). Courteney Monroe, CEO, National Geographic Global Networks, said she'll continue that going forward. "If a project merits treating it differently or finding some alternative business model, we'll do that," she said. Before The Magicians, the last time an ad-free episode aired in prime time on any broadcast or basic cable was 2012 when NBC previewed its comedies Go On and Animal Practice during Summer Olympics coverage. But with audiences increasingly accustomed to watching content without ad interruptions on HBO, Netflix and Amazon, networks are trying to replicate that experience to attract viewers. Buyers, too, see the value in sacrificing short-term exposure for long-term gains. "We're willing to sacrifice whatever benefit we're going to get out of that one episode if we can get the next Walking Dead," said David Campanelli, svp, director of national broadcast for Horizon Media

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