Posts Tagged ‘television’

The CW Renews All 11 Series It Currently Airs for Next Season

March 11, 2016  |  Media Week  |  No Comments

The CW had been the only broadcast network to not renew any of its shows for next season, but the network has corrected that oversight in a huge way on Friday, by issuing early pickups for literally every series it currently airs. That includes freshman series Crazy Ex-Girlfriend, which is averaging just a 0.3 rating in adults 18-49, but is a critical favorite, as Rachel Bloom won a Golden Globe in January for best actress in a musical or comedy series. Midseason hit DC's Legends of Tomorrow, a spinoff of The Flash and Arrow, was also renewed, along with these nine returning series: The Flash (the network's most-watched show ever, which averages a 2.3 live-plus-7 rating in 18-49), Jane the Virgin, iZombie, Arrow, Supernatural, The 100, The Vampire Diaries, The Originals and Reign (which is the only show renewed today that is not currently airing on the network). "The CW has become home to some of the most critically-acclaimed shows on broadcast television, with a wide array of fantastic scripted series across the week, ranging from musical comedy, to superhero action, to gritty sci-fi dramas," said Mark Pedowitz, president of The CW, in a statement. "As we continue to further our strategy of more year-round original programming, picking up these 11 series for the 2016-2017 season puts us in a great position of having proven, high-quality shows to launch in the fall as well as midseason and summer of 2017." That leaves just one The CW series with its fate undecided heading into May's upfronts: new drama Containment, which doesn't premiere on the network until April 19. The renewals come as The CW has increased its male viewers to 48 percent of its audience, thanks to shows like The Flash, Arrrow and The 100. In 2011, men made up just 30 percent of the audience. Pedowitz's all-at-once renewals echo a similar move he made in January 2015, when he picked up his entire fall 2014 lineup in a show of strength. While The CW premiered one new show last fall, "we'll probably do two" in fall 2016, Pedowitz told Adweek earlier this year. "That doesn't mean that the two that aren't on the schedule, won't be on the schedule [at all]. It's just, we have really good shows now!" Series that aren't on the fall schedule will return either in midseason or summer 2017. Last week, ABC issued early renewals to 15 series: America's Funniest Home Videos, The Bachelor, Black-ish, Dancing with the Stars, Fresh Off the Boat, The Goldbergs, Grey's Anatomy, How to Get Away With Murder, Marvel's Agents of SHIELD, The Middle, Modern Family, Once Upon a Time, Scandal, Shark Tank and Quantico. But the network still left many shows hanging, including American Crime, Nashville, Dr. Ken and Marvel's Agent Carter. NBC has steadily renewing shows throughout the season, while Fox and CBS have made a few key renewals, but have yet to weigh in on several of their shows.

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After Spoofing SI’s Swimsuit Issue, FX’s Archer Wants You To Turn Off Your Cell Phones in Theaters

March 10, 2016  |  Media Week  |  No Comments

FX has been making a lot of noise with its marketing campaign for Archer's upcoming Season 7, which has already spoofed the Sports Illustrated swimsuit issue and recreated Magnum P.I.'s opening credits. But now, the network's marketing team is quieting things down for the next phase of its Archer campaign: a new PSA urging movie theaters to silence their cell phones. The spot, which will begin airing Friday in Spotlight Cinema Networks' 200 arthouse venues nationwide, features Archer and Lana, the stars of FX's hit animated comedy. It will run for three weeks, until Thursday, March 31, the day of Archer's Season 7 premiere. This is the third time that Archer's production team, Floyd County Productions, has created a "turn off your cell phone" PSA for Spotlight. "We've done different sequences each year. We change it up and have a whole new setting," said Lance Reiss, svp of marketing for FX. The previous spots were both gold winners in the PromaxBDA Awards' "Promos at the Movies" category, in 2015 and 2013. Last month, the network partnered with Sports Illustrated to feature faux swimsuit shots of its female characters in the swimsuit issue and "The Girls of Archer" branded content online. Because Archer is animated, most of the marketing requires close collaboration between Reiss' team and the show's executive producers, Adam Reed and Matt Thompson, who need to incorporate any marketing-related animation into the show's production schedule. "Yes, they are extremely busy making a show, but the great thing is I think they're marketers at heart too, because they really respond when we come to them," said Reiss. For example, Reed and Thompson came up with one of the first components of this year's campaign: the shot-for-shot remake of Magnum P.I.'s opening credits, featuring the Archer cast, which FX posted in early February to tease season 7, which finds the former spies moving to L.A. to work as private investigators. "So that's part of a collaboration of, they have an idea, can we make it part of our marketing campaign, or we have an idea for our marketing campaign, can they help us out with it? That's where it's really become such a dynamic collaboration between the network and the animation studio," said Reiss. "We help motivate each other, and in the end, I think it benefits the show and keeps the show fresh." And there's more to come, said Reiss. "We capitalized on the SI swimsuit issue, but there are other key themes and events that are going on in the marketplace—political buzz, spring break—so we decided to take our Archer-esque shot at those as well," he said. To capitalize on the country's fascination/revulsion with Donald Trump's Presidential campaign, FX is partnering with Uproxx on a feature—"Who Said It Best: Trump or Archer?"—which will run next week. "It's very timely, and it's perfect in tone with the show, as well as capitalizing on what's happening around us in society," said Reiss, who previously worked with Uproxx last year on branded content featuring "hacked" naked photos from the phone of Archer character Pam Poovey . The network has partnered with the website Total Frat Move to feature a photo submission contest centered around spring break, and Pam Poovey's 10 tips for spring break

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How Quantico’s Priyanka Chopra Cultivated a ‘Personal Mafia’ on Social Media

March 9, 2016  |  Media Week  |  No Comments

Specs Age 33 Claim to fame Bollywood superstar and former Miss World; now stars as Alex Parrish on ABC's Quantico (Sundays, 10 p.m.) Base Los Angeles, New York and Mumbai Twitter @priyankachopra Adweek: You're really active on social media. Which apps do you use most? Priyanka Chopra: Twitter and Instagram. I'm a techie, and I started using Twitter when it was just about new in India. I love Instagram because I'm visual, and I like to share what I'm thinking with pictures. You've got almost 13 million Twitter followers and 5 million Instagram followers . What's your approach to managing them and keeping them engaged? I don't manage them. I don't think that's what social media should be about. Social media is me talking about what I'm thinking and what I'm feeling. I don't write what I do for attention. I'm really grateful for the followers that I have because they're like my own personal mafia! They're extremely engaged, very loving and supremely supportive. Do you have any time to watch TV? I'm obsessed with TV. When I'm sitting in glam, I don't have the patience for hair and makeup. That's when I catch up on all my TV, or at night, before I go to bed

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Why GSN Will Do ‘More of the Same’ as Other Networks Scramble for New Ideas

March 8, 2016  |  Media Week  |  No Comments

During this upfront season, several networks will brag about their exciting new directions and evolutions. In fact, a couple of them have already done that . But not the Game Show Network, which held its upfront presentation Tuesday morning. Its ratings are rising, and the network is slowly but surely getting younger thanks to a brand refresh several years ago, which resulted in GSN doubling its original programming output over the past three years. "I'm proud to announce that we're going to be doing more of the same," said David Goldhill, president and CEO, of GSN, which airs a mix of original and classic game programming. "Our little niche television network is now a top 30 television network, up from the mid-40s a couple of years ago," said Goldhill, speaking with buyers at New York's Paley Center for Media. The statistic refers to total day ratings and total viewers, but excludes news and sports networks. "We are growing at a very difficult time," said Goldhill of the network, which is owned by AT&T Entertainment Group and Sony Pictures Entertainment. While linear ratings are falling for many broadcast and cable networks, GSN sees growth during prime time with original programming. "We have double-digit growth across all key demos," said Goldhill, adding that 60 percent of the network's new viewers last year were under the age of 50.

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How Commercial-Free Series Premieres Are Paying Off for Cable Networks

March 8, 2016  |  Media Week  |  No Comments

This winter, something big has been missing from the new series premieres on TBS, Syfy and WGN America: advertisements. Syfy aired a commercial-free sneak peek of The Magicians in December, while TBS rolled out the entire first season of comedy Angie Tribeca during a 25-hour "binge-a-thon" in January, with no ads during the episodes (local ads played between episodes, along with content sponsored by Dunkin' Donuts and Intuit's TurboTax). And WGN America opted to forego ads for the series premieres of its two winter dramas: Outsiders in January and Underground on March 9. With 412 scripted series and around 750 unscripted series flooding networks and streaming services last year, networks need to pull out all the stops to break through the clutter and entice audiences to take a chance on their new programming. "We're obviously an ad-supported network and our advertising partners are really important to us, but for me, nothing is more important than the shows launching successfully," said Matt Cherniss, president and gm, WGN America and Tribune Studios, who weighed "the short-term experience of how much money you might generate off one episode of television versus the long-term of keeping an audience involved and getting them hooked on a show to the extent that they're going to come back for weeks two, three, four and beyond." This approach, the network hopes, will avoid the audience inertia that doomed Manhattan , its critically acclaimed, yet recently canceled, drama. It's not just new series that are foregoing advertising. On Feb. 29, National Geographic Channel premiered He Named Me Malala, the 2015 documentary about Pakistani teen activist Malala Yousafzai, without ads (it was sponsored by Geico, which aired a spot before the film). Courteney Monroe, CEO, National Geographic Global Networks, said she'll continue that going forward. "If a project merits treating it differently or finding some alternative business model, we'll do that," she said. Before The Magicians, the last time an ad-free episode aired in prime time on any broadcast or basic cable was 2012 when NBC previewed its comedies Go On and Animal Practice during Summer Olympics coverage. But with audiences increasingly accustomed to watching content without ad interruptions on HBO, Netflix and Amazon, networks are trying to replicate that experience to attract viewers. Buyers, too, see the value in sacrificing short-term exposure for long-term gains. "We're willing to sacrifice whatever benefit we're going to get out of that one episode if we can get the next Walking Dead," said David Campanelli, svp, director of national broadcast for Horizon Media

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PopSugar Will Now Create Health and Fitness Content for TV

March 3, 2016  |  Media Week  |  No Comments

You may not have heard of the TV network Z Living. It's an Indian-owned health and fitness channel that, while available in 169 countries around the world, has yet to make a meaningful dent stateside. You've probably heard of PopSugar, one of the strongest brands among millennial women, with some 44 million monthly uniques according to comScore. Z Living is in need of programming. And that's where PopSugar comes in. The two have inked a wide-ranging production deal. "I think the brands are really well aligned," said Rafe Oller, Z Living's general manager, who approached PopSugar Studios president David Grant when looking for ways to work together. "We've got a certain audience and a high level of engagement," Grant said. PopSugar will create TV versions of their online series, including Class FitSugar. They'lll also develop a prime time series exclusively for Z Living. All of the shows will be branded 'PopSugar on Z Living.' Fitness has become a major growth area for PopSugar which, in January, saw month over month growth of 36 percent, making it the top vertical for the multichannel network.

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Closure Imminent at Hong Kong’s ATV, Following Court Ruling

March 3, 2016  |  Variety  |  No Comments

Liquidators can close beleaguered Asia Television with immediate effect, court says.

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YouTube Star PewDiePie Can Now Win a Primetime TV Emmy

March 2, 2016  |  Media Week  |  No Comments

PewDiePie already boasts the largest following on YouTube, and now the popular creator could add another accomplishment to his list: an Emmy award. Today the Television Academy announced it has expanded and redefined many short-form categories for this year's Primetime Emmys. The Academy added three awards: Outstanding Short Form Series, Variety; Outstanding Individual Actor in a Short Form Series; and Outstanding Individual Actress in a Short Form Series. The Academy also renamed the Short Format Live Entertainment category as Outstanding Short Form Series, Comedy or Drama; and Short Format Nonfiction is now Outstanding Short Form Series, Reality/Nonfiction. The Academy defines a short-form series as having a minimum of six episodes that average 15 minutes or less. "Our industry is aggressively, quickly and creatively evolving the various ways episodic stories are told," said TV Academy chairman and CEO Bruce Rosenblum. "These category changes reflect the broader opportunities that emerging networks and distribution platforms, such as Maker Studios, Fullscreen, Crackle, AwesomenessTV, YouTube Red, Adult Swim and others, are seizing in choosing innovative formats that enable our television community to share stories in novel and entertaining ways." While the big streaming players like Netflix, Amazon and Hulu have qualified for TV Emmy nominations—and have won many—other digital players that don't have the budget for 30- or 60-minute episodes have largely been ignored. Until now, if a digital short longed for a prize, it would have to vie for a Webby or Streamy, which are based on fan votes.

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SheKnows Media Joins the Ranks of First-Time Presenters at This Year’s NewFronts

March 2, 2016  |  Media Week  |  No Comments

The 2016 Digital Content NewFronts, now just two months away, will feature the largest roster of companies vying for a slice of the $3 billion digital-video advertising pie. Among the 37 presenting companies are six first-timers , including Playboy, Mashable and Hearst. The latest to join that group is SheKnows Media, the parenting, entertainment and lifestyle brand that reaches 90 million unique visitors per month. SheKnows replaces Vevo, the video music hub, which dropped out of the annual digital marketplace. "It felt like the right time for us to join," Samantha Skey, president and CMO for SheKnows Media, told Adweek. "We've spent a lot of time and effort experimenting with video content and what our audience wants from us." While Skey didn't divulge specifics on what SheKnows will present to media buyers, she said the company is focusing on growing its Hatch and The Pitch products.

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These Are the Oscar Ads and Moments Viewers Paid Attention to the Most

February 29, 2016  |  Media Week  |  No Comments

It may not have won Best Original Song, but Lady Gaga's show-stopping performance of "Til It Happens to You" from The Hunting Ground documentary was the top moment during a politically charged Oscars Sunday night. According to TV measurement firm TVision, Gaga's rendition of her song about sexual abuse, which ended with numerous survivors joining Gaga on stage, scored the highest positive attention of any moment on Sunday. The performance, which came near the end of the roughly three-and-a-half-hour telecast, scored a 2.00 rating on TVision's Positive Attention Index, which combines the total amount of time viewers are watching the TV set with the number of times a viewer smiles per minute. Vice President Joe Biden's introduction of his "good friend" Gaga had the fourth highest score on the index with 1.47. TVision measures actual "eyes-on-screen" to provide advertisers, agencies and television networks the second-by-second data required to understand the effectiveness of television advertising and programming. The company uses computer vision technology to passively collect viewer behavior, attention and emotional affect second by second, person by person from the natural viewing environment. Kate Winslet and Reese Witherspoon introducing a pair of Best Picture nominees scored second-highest on the Positive Attention Index with 1.65, perhaps in part due to Winslet rocking a sweet pair of thick-rimmed eyeglasses, which got a lot of chatter on social media. Can we go back to talking about Kate Winslet's glasses? #Oscars pic.twitter.com/8Cnfo3wTvZ — TODAY (@TODAYshow) February 29, 2016 The other two moments to score the highest on TVision's Positive Attention Index were the Girl Scouts of Los Angeles, and Sasha Baron Coen bringing back his Ali G character. TVision also measured smiles and attention separately (smiles for moments during the show, attention for advertising). Not surprisingly, Leonardo DiCaprio winning his first Oscar after six nominations rated the highest on TVision's Smile Index with a 2.75, well above the next highest moment—Spotlight winning Best Picture (1.50). The other three were The Hateful Eight's Best Original Score win (1.47), the Minions' clip (1.26) and Sam Smith winning for Best Original Song (1.24). Cadillac's "Rewind Time" spot that aired during the 11 p.m. ET hour scored the highest on TVision's Attention Index with a 1.54. The following commercial from Kohl's ( one of four the retailer aired last night ) came in at No.

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