Posts Tagged ‘television’

BET Announces 7 New Shows and Looks Beyond TV for Growth

April 24, 2015  |  Media Week  |  No Comments

Singer Tyrese was dubbed the "Mayor" of the BET upfront presentation Thursday night at New York's Jazz at Lincoln Center. His constituents included Brandy, Kelly Rowland, Mack Wilds, Whoopi Goldberg and Queen Latifah. The night was full of surprises, including veteran rapper MC Lyte's elaborate "freestyle" about the Viacom network's ratings success, and boxers Andre Ward and Paul Smith came on stage to promote BET's first boxing event—part of a Roc Nation sponsorship; and a performer dubbed "Nelson Nielsen" interrupted the presentation to explain how he's the only black man in America with a Nielsen box. "We are the trendsetters; we are the influencers," said BET president of ad sales media Louis Carr. "We believe that black consumers experience our content—our sites, everything that we do—in a much different way than they do any other media company because of the relationship that they have with us." The network that delivers more African-American viewers than any other is adding seven new programs: Chasing Destiny: Kelly Rowland searches for the next Destiny's Child. About the Business: A docu-series following a group of friends in urban Hollywood. Criminals at Work: A docu-crime series about crimes committed in the workplace. Zoe Moon: Brandy plays a single mother in this sitcom. The Label: A docu-series about the rise and fall of classic record labels. DeSean Jackson: Home team: A series about the women who run the NFL star's life. Punk'd: A reboot of the prank show tailored for a BET audience. "We've got a slate of programing coming up that's going to engage our audience," BET president of programming Stephen G

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Check Out These Photos From the 2015 MTV Upfront

April 22, 2015  |  Media Week  |  No Comments

New York's Beacon Theater hosted the 2015 MTV upfront presentation for advertisers. The Viacom network unveiled eight new shows with another 85 in development.

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Comedian Rob Corddry Says Working at The Daily Show Sucked the Fun Out of News

April 21, 2015  |  Media Week  |  No Comments

Specs Age 44 Claim to fame Creator and star of the Emmy-winning Adult Swim series Childrens Hospital (Fridays at midnight); star of the upcoming HBO show Ballers (premieres June 21 at 10 p.m.) Base Los Angeles Twitter @robcorddry What kind of TV do you watch? To be honest with you, I don't consume a lot. I haven't watched live news in eight years, ever since The Daily Show. I will read Digg on the toilet while I'm doing my morning constitutional. I'll flip through The New York Times over breakfast. Mostly I just let headlines wash over me. People think they're consuming information, but I really think it's mostly just mind-numbing. Did working at The Daily Show [as a correspondent from 2002 to 2006] just suck all the enjoyment out of the news? It absolutely does. Your job is not to make fun of the news so much as it is to make fun of the ways in which the news is delivered. And 24-hour news stations in general created an epidemic where news is created, rather than reported. Deflate-gate, or whatever they were calling it, was non-news that overpowered anything even remotely important. Bias aside, it became more disgusting the longer it was around. That's just pervasive. How specifically do you think that constant grind hurts the news? As far as I know, good, proper analysis of an event cannot happen within minutes. Breaking news is not what they think it means. Twitter has become a popular place for both newsgathering and for comedians to try to workshop jokes. Is that appealing to you?

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Dannon’s Oikos Helped to Revive Full House, but Won’t Be Around to Enjoy It

April 21, 2015  |  Media Week  |  No Comments

More than a year before John Stamos lit a nostalgic bonfire with his announcement of a Full House revival, Oikos Greek yogurt had the same idea. The Dannon brand's 2014 Super Bowl ad reunited spokesman Stamos with his former castmates, Bob Saget and Dave Coulier, and in the process sparked an explosion of buzz among several generations of fans. (The show remains a syndicated hit with today's youth.) So will the brand be basking in the glow of the retro reunion it arguably helped bring into reality? Probably not. A spokesman for parent brand Dannon says its contract with Stamos expired at the end of last year and there are currently no plans to revive it. "John is no longer in our Oikos advertising," said Michael Neuwirth, senior director of public relations for Dannon.

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Why Univision Is One to Watch at the Upfront

April 20, 2015  |  Media Week  |  No Comments

Specs Who Jessica Rodriguez Current gig CMO, Univision Communications Previous gig Evp, program scheduling, Univision Agency Twitter @_RodriguezJess Age 42 How are you using social as a marketing tool? It's at the core of everything that we do. What's interesting, and speaks to the duality of our audience, is that they'll engage with our programming in Spanish, but when they go on Twitter, they comment in English. On Facebook, it's more of a mix. And I think there is a lot of runway to get our viewers excited about with our short video formats on Vice and Instagram. Your most important hire for 2015? It will be a head of local marketing. We started as [one] station in San Antonio 60 years ago, and we now have over 128 local radio and TV stations around the country to reach our audience. Add to that the incredible way we serve our local communities through our empowerment platform Univision Contigo —we have the ability to serve every Latino in this country in a powerful, intimate way. What is the industry buzzword that you are most tired of? The one I am over in a big way is all things "selfie." I don't own a selfie stick, and I never will. How will Univision be positioned in the fast-approaching upfront? I am working very closely with our sales leaders Keith Turner and Steve Mandala and the way that we are positioning ourselves around what makes us unique. Again, we have an audience that watches live every night, we have a very high rate of unduplicated viewing, and that in every single program offering we will have a digital and social component because we know our audience overindexes in digital and is highly engaged. We also spend a lot of time speaking about the beauty of our brand in that we're not just a network, but part of the journey of Hispanics in this country. What do your millennial viewers want from the network? Our millennial audiences seem to gravitate to aspiration stories and ultimately they're looking for great content. And because they can find that on Univision and find it in Spanish in a sincere and authentic way, we have a large and loyal millennial audience. They are also focused on community and when they see Univision in their local markets it resonates with them and that builds equity for our shows, novellas and the company. What's the most important statistic about your audience that brand marketers should know, but don't

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Academy of Country Music Awards Pulls In Most Viewers Since 1998

April 20, 2015  |  Media Week  |  No Comments

The 50th Academy of Country Music Awards on CBS last night was the most-watched since 1998. The super-sized special, which aired from 8-11:30 p.m., was watched by 15.77 million viewers, up 10 percent from the 2014 ACMs and making it the No. 1 show of the night on broadcast TV. In the younger demos, the awards drew a 3.6 rating and 11 share among adults 18-49 (up 6 percent from 2014) and a 2.6 rating and 9 share among adults 18-34 (up 4 percent). This was the fist year the ACMs extended to 11:30 p.m. Compared to last year's 8-11 p.m. broadcast, this year's show had 13 percent more total viewers. CBS' ratings beat NBC's, ABC's and FOX's combined. The ceremony was broadcast live from AT&T Stadium in Arlington, Texas. The ACMs were also the No. 1 social broadcast of the day, according to Nielsen Social data.

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Infographic: the Best Parts of Last Year’s Upfronts

April 20, 2015  |  Media Week  |  No Comments

As we approach this year's upfront presentations, it's a good time to look back to 2014 to see which approaches were most successful, how advertisers responded to the market outlook at that time, and which media brands' events were "must-attend" for marketers and agency execs. Research firm Advertiser Perceptions conducted a survey of more than 300 individuals who attended the 2014 Upfronts/NewFronts, and who are involved in advertising spending decisions for cable/broadcast TV at TV groups planning to spend at least $2 million in next 12 months for advertising. Here's what those marketers, agency execs and planners had to say about last year's presentations.

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How to Sell a TV Show Today

April 20, 2015  |  Media Week  |  No Comments

The upfront has been pronounced a goner so many times it is beyond clich

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How the Reality TV King Created 11 Popular Shows and Counting

April 20, 2015  |  Media Week  |  No Comments

As of a couple of weeks ago, Mark Burnett's schedule for the week of May 11 was still surprisingly unfilled. "It's funny, but I haven't been invited to an upfront yet," says the prolific producer, looking ahead to the culmination of upfront season when the broadcast networks finally unveil their fall schedules. "Maybe we'll just stay home!" Don't bet on it. The most powerful producer in television will be plenty busy all that week, wooing advertisers and media buyers in New York. After all, Burnett is responsible for an astounding 11 network programs, on CBS (Survivor and the People's Choice Awards), NBC (The Voice, Celebrity Apprentice, The Sing-Off, A.D. The Bible Continues—the follow-up to The Bible, his massively successful 2013 History miniseries—and Angels Unveiled, his scripted pilot hoping for a series order), ABC (Shark Tank and spinoff Beyond the Tank, premiering May 1, plus new game show 500 Questions, which debuts May 20) and Fox (Are You Smarter Than a 5th Grader?, which returns May 26 after a long hiatus).

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Meryl Streep Funds Lab for Women Screenwriters Over 40

April 19, 2015  |  Variety  |  No Comments

Meryl Streep has funded a screenwriters lab for women writers over 40, to be run by New York Women in Film and Television and IRIS, a collective of women filmmakers. The creation of the lab, and Streep’s involvement in its founding, was announced Sunday at a panel discussion presented as part of the Tribeca Film... Read more

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