Posts Tagged ‘television’

Why Univision Is One to Watch at the Upfront

April 20, 2015  |  Media Week  |  No Comments

Specs Who Jessica Rodriguez Current gig CMO, Univision Communications Previous gig Evp, program scheduling, Univision Agency Twitter @_RodriguezJess Age 42 How are you using social as a marketing tool? It's at the core of everything that we do. What's interesting, and speaks to the duality of our audience, is that they'll engage with our programming in Spanish, but when they go on Twitter, they comment in English. On Facebook, it's more of a mix. And I think there is a lot of runway to get our viewers excited about with our short video formats on Vice and Instagram. Your most important hire for 2015? It will be a head of local marketing. We started as [one] station in San Antonio 60 years ago, and we now have over 128 local radio and TV stations around the country to reach our audience. Add to that the incredible way we serve our local communities through our empowerment platform Univision Contigo —we have the ability to serve every Latino in this country in a powerful, intimate way. What is the industry buzzword that you are most tired of? The one I am over in a big way is all things "selfie." I don't own a selfie stick, and I never will. How will Univision be positioned in the fast-approaching upfront? I am working very closely with our sales leaders Keith Turner and Steve Mandala and the way that we are positioning ourselves around what makes us unique. Again, we have an audience that watches live every night, we have a very high rate of unduplicated viewing, and that in every single program offering we will have a digital and social component because we know our audience overindexes in digital and is highly engaged. We also spend a lot of time speaking about the beauty of our brand in that we're not just a network, but part of the journey of Hispanics in this country. What do your millennial viewers want from the network? Our millennial audiences seem to gravitate to aspiration stories and ultimately they're looking for great content. And because they can find that on Univision and find it in Spanish in a sincere and authentic way, we have a large and loyal millennial audience. They are also focused on community and when they see Univision in their local markets it resonates with them and that builds equity for our shows, novellas and the company. What's the most important statistic about your audience that brand marketers should know, but don't

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Academy of Country Music Awards Pulls In Most Viewers Since 1998

April 20, 2015  |  Media Week  |  No Comments

The 50th Academy of Country Music Awards on CBS last night was the most-watched since 1998. The super-sized special, which aired from 8-11:30 p.m., was watched by 15.77 million viewers, up 10 percent from the 2014 ACMs and making it the No. 1 show of the night on broadcast TV. In the younger demos, the awards drew a 3.6 rating and 11 share among adults 18-49 (up 6 percent from 2014) and a 2.6 rating and 9 share among adults 18-34 (up 4 percent). This was the fist year the ACMs extended to 11:30 p.m. Compared to last year's 8-11 p.m. broadcast, this year's show had 13 percent more total viewers. CBS' ratings beat NBC's, ABC's and FOX's combined. The ceremony was broadcast live from AT&T Stadium in Arlington, Texas. The ACMs were also the No. 1 social broadcast of the day, according to Nielsen Social data.

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Infographic: the Best Parts of Last Year’s Upfronts

April 20, 2015  |  Media Week  |  No Comments

As we approach this year's upfront presentations, it's a good time to look back to 2014 to see which approaches were most successful, how advertisers responded to the market outlook at that time, and which media brands' events were "must-attend" for marketers and agency execs. Research firm Advertiser Perceptions conducted a survey of more than 300 individuals who attended the 2014 Upfronts/NewFronts, and who are involved in advertising spending decisions for cable/broadcast TV at TV groups planning to spend at least $2 million in next 12 months for advertising. Here's what those marketers, agency execs and planners had to say about last year's presentations.

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How to Sell a TV Show Today

April 20, 2015  |  Media Week  |  No Comments

The upfront has been pronounced a goner so many times it is beyond clich

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How the Reality TV King Created 11 Popular Shows and Counting

April 20, 2015  |  Media Week  |  No Comments

As of a couple of weeks ago, Mark Burnett's schedule for the week of May 11 was still surprisingly unfilled. "It's funny, but I haven't been invited to an upfront yet," says the prolific producer, looking ahead to the culmination of upfront season when the broadcast networks finally unveil their fall schedules. "Maybe we'll just stay home!" Don't bet on it. The most powerful producer in television will be plenty busy all that week, wooing advertisers and media buyers in New York. After all, Burnett is responsible for an astounding 11 network programs, on CBS (Survivor and the People's Choice Awards), NBC (The Voice, Celebrity Apprentice, The Sing-Off, A.D. The Bible Continues—the follow-up to The Bible, his massively successful 2013 History miniseries—and Angels Unveiled, his scripted pilot hoping for a series order), ABC (Shark Tank and spinoff Beyond the Tank, premiering May 1, plus new game show 500 Questions, which debuts May 20) and Fox (Are You Smarter Than a 5th Grader?, which returns May 26 after a long hiatus).

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Meryl Streep Funds Lab for Women Screenwriters Over 40

April 19, 2015  |  Variety  |  No Comments

Meryl Streep has funded a screenwriters lab for women writers over 40, to be run by New York Women in Film and Television and IRIS, a collective of women filmmakers. The creation of the lab, and Streep’s involvement in its founding, was announced Sunday at a panel discussion presented as part of the Tribeca Film... Read more

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Pretty Little Liars Shares the Secrets of Its Social Media Success

April 17, 2015  |  Media Week  |  No Comments

It's no big surprise that ABC Family's hit series Pretty Little Liars is one of the top shows on social media. The teen mystery drama has dominated social since its debut in June 2010, getting more than 100 million related tweets to date. "I think it's the perfect storm of elements coming together," Pretty Little Liars showrunner I. Marlene King said. "We're a show that reaches out to an audience that is actively engaged in social media, but also, our stars are actively engaged in social media." In fact, ABC Family has had massive success online in general. According to the network, it has the most socially engaged audience, with more than 8.5 million engagements per series across Twitter, Facebook, Instagram and Tumblr. But Pretty Little Liars is its crown jewel. It has the No. 1 most-tweeted-about telecast of all time—Now You See Me, Now You Don't (Aug

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5 Predictions From TV Network Execs Last Year That Were Way Off

April 16, 2015  |  Media Week  |  No Comments

You'll hear a variety of pop hits during TV network upfront presentations, but the only song that really should be part of the soundtrack this week is Everything is Awesome from The Lego Movie. It's the perfect mantra for upfronts, where all the network executives who take the stage will be full of optimism that their new crop of shows will finally be the ones that take them to the top. But of course, everything is not awesome—even for NBC, the No. 1 network for adults ages 18 to 49. And reality often sets in shortly after the upfronts conclude. Last year, it took just 17 days—Fox Entertainment chairman Kevin Reilly stepped down a little more than two weeks after trumpeting Fox's new lineup to advertisers on May 12. With that in mind, and before you hear this year's batch of (at least partially) empty upfronts promises, here's a look back at the five worst predictions from last year's presentations: 1) Mulaney is the next Seinfeld, and Red Band Society is the next Glee. —Kevin Reilly, Fox Dead network president walking Reilly set the bar sky high for John Mulaney's sitcom Mulaney, which Reilly declared would be "Seinfeld for a new generation." Perhaps he meant that it too would have anemic first-season ratings: Mulaney's last episodes averaged a barely-there 0.4 rating among adults 18 to 49. Similarly, Reilly compared Fox's teen ensemble hospital drama Red Band Society—"an inspiring show that feels commercial"—to Glee, and predicted that its fresh-faced cast "will end up on magazine covers and generate social media buzz." Wrong again. Red Band and its coverless stars played out the string on Saturday nights, which is broadcast's version of purgatory. 2) Get excited for Jump of the Century and Hieroglyph, both airing soon! —Reilly Reilly was far from the only one to disappear from Fox shortly after the upfronts. He touted two programs to advertisers that were canceled before they ever made it to air: straight-to-series pickup Hieroglyph (Fox

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National Geographic Channel Brings Back Explorer, Partners with GE and Gets Funny

April 15, 2015  |  Media Week  |  No Comments

Guests were greeted Wednesday by a puppy named Marley, who's up for adoption, as they entered the National Geographic Channel's upfront event at swanky M

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Dennis Quaid’s Viral Freak-Out Was Just a Funny or Die Stunt

April 15, 2015  |  Media Week  |  No Comments

Dennis Quaid hinted Tuesday that a viral video which appeared to show him having an on-set freak-out might have been a joke. Well, it turns out it was. The clip

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