Posts Tagged ‘television’

Amazon’s ‘Transparent’ Season 1 to Debut Late September, ‘Bosch’ Premiering Early 2015

July 12, 2014  |  Variety  |  No Comments

Amazon’s new original drama “Transparent” will debut on Amazon Prime in late September, creator Jill Soloway announced Saturday at the Television Critics Assn. summer press tour. All ten episodes of the series will premiere at once through Amazon Prime Instant Video, in the so-called “binge” model popularized by Netflix. Decisions have not yet been made on... Read more

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ABC Taps New Programming Sales Chief

July 11, 2014  |  Media Week  |  No Comments

ABC has hired Mike Dean as its new vp, programmatic and data-driven sales, The Wall Street Journal reports . Dean joins the Disney-owned network from ad tech firm Videology, where he was vp, media platform sales and solutions. Before Videology, Dean served as director, publisher services at Vibrant Media and business development manager - Bing for Microsoft. "Mike has a wealth of experience in digital and new media sales," said Pooja Midha, senior vice president of digital ad sales, in a statement. "We are very happy that he will lead the ABC sales team as we continue to lead the way in finding innovative solutions for all of our clients." The move comes following ABC's announcment at its upfront in May that it will be teaming up with video ad firm FreeWheel in launching a programmatic video effort. That move was seen largely as a reaction to Comcast's purchase of FreeWheel, which, according to The Wall Street Journal, caused media executives to voice "concerns privately that Comcast...is gaining too much clout in the growing digital TV business."

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Ad of the Day: ‘First Kiss’ Director Gets to Second Base With ‘Undress Me’ Sequel (SFW)

July 11, 2014  |  Media Week  |  No Comments

Who needs Tinder when Tatia Pilieva is making ads? The director of Wren's super-viral "First Kiss" ad (86 million views to date) moves to the next stage of intimacy in this new promo for Showtime's Masters of Sex, whose second season premieres July 13. "I asked strangers to undress each other and get in bed. Nothing else. No rules," the director says on her YouTube page. The resulting footage (we know you're not reading this, you quickly went and pressed play, as you should) is just as disarming and charming as its predecessor. Little trysts between consenting models who have never met are filmed in black and white, and some of the moments seem genuinely awkward but fun. "These are my favorite trousers!" one model says to her clumsy new mate who ruins her pants in his horny haste. We can't wait for the parodies, especially the version where all the actors aren't models. Your move, Jonah Hill and James Franco.

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Fox Schedules Simpsons/Family Guy Crossover, Late Start for Mulaney

July 10, 2014  |  Media Week  |  No Comments

Fox's Fall schedule is officially set, with the long-awaited Simpsons-Family Guy crossover episodes on the official docket (Kill Peter, Sideshow Bob! Kill everyone but Meg!) and a surprisingly confident Sunday debut for next-gen-American-Idol-wannabe Utopia. Time will tell how it fares opposite the evening's usual lineup of high-powered dramas. The rollout will take a solid two months for the new shows, culminating with Fox's Seinfeld wannabe, Mulaney, making a tardy debut on Oct. 5, and Masterchef Junior only returning on Nov. 7. Should be interesting. Oh, and Glee is only going to be 13 episodes in its final season, not 22. Here's the schedule lineup:

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Nielsen Exec: Don’t Expect to Be Impressed by Impact of Mobile TV Ratings

July 9, 2014  |  Media Week  |  No Comments

Nielsen Media Research has declared itself "open for business" in terms of tracking TV viewing on smartphones, tablets and other electronic gadgets. But don’t expect those numbers, which will be available for the first time with the new fall broadcast season, to be impressive, statistically speaking. "It will start small and build gradually," Cheryl Idell, Nielsen’s evp of U.S. media, said at the semi-annual Television Critics Association conference kickoff in Beverly Hills. “We won’t see dramatic changes in ratings with this data added in.” That may not be the big splash the advertising community has been hoping for. Claire Browne, vp, director of media research at ad agency RPA in Los Angeles, described Nielsen as "behind the curve" and "playing catch-up" on measuring mobile viewing, a project that’s been in the works for years. "They have to do this to remain relevant," she said. "Consumer behavior is running so far ahead of the research." Nielsen first announced the long-gestating service last fall, promising TV networks a better cross-platform gauge of total viewers so they can set their ad rates accordingly. Advertisers are also clamoring for the data so they can strike the best media buying deals and keep up with the on-the-go consumer who’s increasingly turning to mobile devices for entertainment.

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Discovery’s Fit & Health to Rebrand as Discovery Life

July 9, 2014  |  Media Week  |  No Comments

Discovery Communications has announced that it plans to transform its fitness-oriented network, Discovery Fit & Health, into Discovery Life, AP reports . The new network, which will focus on life events and family relationships, is set to launch Jan. 15 of next year. The move follows A+E Networks, which just this week relaunched its BIO channel as the lifestyle-centric FYI .

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Gillian Flynn’s ‘Sharp Objects’ Being Developed for TV With Marti Noxon, Jason Blum

July 8, 2014  |  Variety  |  No Comments

“Gone Girl” author Gillian Flynn has yet another adaptation in the pipeline. Her debut novel “Sharp Objects” is being developed as a one-hour serialized drama, with Marti Noxon on board as showrunner and writer and Blumhouse Productions’ Jason Blum and Charles Layton to executive produce. Entertainment One Television will develop and produce, with Flynn serving... Read more

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You Could Get Paid to Watch Netflix

July 7, 2014  |  Media Week  |  No Comments

If you live in the U.K. or Ireland, you could get paid to watch Netflix for a living. The streaming service put up a job listing seeking a qualified candidate to help out with its recommendations system by watching movies and television shows, The Huffington Post reports . According to Netflix's offical job listing for a tagger, "applicants will be responsible for watching and analyzing films and TV programmes that will be streaming on Netflix in the future. The tagger will deconstruct the films and programmes and describe them using objective tags." The listing goes on to specify that the role will offer flexible hours and would be ideal for those with a background in film or film history, or those with filmmaking experience. Taggers are also among the first to see Netflix original series, such as House of Cards and Orange is the New Black . While there are currently around 40 Taggers worldwide, this is the first time Netflix is recruiting for the position in the U.K. and Ireland, reports The Independent . According to that publication, current taggers include "a mum who speaks fluent Hindi and has worked on several procedural crime shows, a French native and former keyboard player in Stereolab now living in New York who tags French-language content and a film director working on his third feature starring Tim Roth who lives in Mexico City and tags Spanish-language content." "We see ourselves as a match making service, which means that we get to know our members and how they interact with our service,"

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Millennial Women Are not Cutting the Cord

July 7, 2014  |  Media Week  |  No Comments

A new report from the Cabletelevision Advertising Bureau says that millennials, women 18-24 in particular, are not cutting the cord as quickly as previously thought. In fact, TV's share of viewing hours grew from 84 to 88 percent in the fourth quarter of 2013 (data in the study was sourced from the Nielsen Cross-Platform Report), from 129 total hours out of

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Telefonica Buys Mediaset Espana’s 22% in DTS-Canal Plus Spain

July 4, 2014  |  Variety  |  No Comments

Making good on prexy Cesar Alierta’s promise to drive energetically into the content business, Spain’s giant telco Telefonica has bought up Mediaset Espana’s 22% stake in Distribuidora de Television (DTS), the company behind Canal Plus Spain, the country’s biggest TV operator. Confirming the deal Friday, Mediaset Espana put the purchase price at €295 million ($401.2... Read more

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