Posts Tagged ‘television’

Cinnabon Will Hand Out Free Treats Tonight to Celebrate Its Role in Better Call Saul

February 9, 2015  |  Media Week  |  No Comments

Lovers of gooey baked goods and Breaking Bad, rejoice. Not only is the AMC drama's prequel, Better Call Saul, finally on the air, but Cinnabon is also celebrating its role in the show by giving away free treats tonight. As the show moves to its regular Monday evening timeslot, Cinnabon will be giving out a free "Mini-Bon" to each customer who drops by a location between 5 and 9 p.m. local time. According to USA Today, the free treat will even come in Saul-themed packaging. Sunday's series premier of Better Call Saul opened on Bob Odenkirk's character working

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How Are These 13 Classic TV Shows Still Not on Streaming?

February 8, 2015  |  Media Week  |  No Comments

Netflix struck a streaming coup last month when it added every episode of Friends, then scored another win this month by adding the first five seasons of MASH. So what's left? A surprising number of modern classics are still padlocked under pay-per-episode arrangements, meaning they could (and likely will) still come to streaming services like Netflix, Hulu or Crackle. Some of the most highly demanded shows still airing—The Simpsons and Game of Thrones, say—are already available on streaming for those with cable subscriptions. But that still leaves many programs up for negotiation. Such discussions are, of course, usually kept quite secret, so we (Adweek digital managing editor David Griner and TV writer Sam Thielman) decided to create out own wishlist. Check it out below and let usk now which shows you'd most want added. 13. Saved by the Bell Sam Thielman:

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Viacom Is Trying Something New for Cable Upfront Season

February 2, 2015  |  Media Week  |  No Comments

When the head of a major cable conglomerate calls ratings falloff "an important secular issue," it may be time to look for solutions outside traditional channels, and that's exactly what Viacom's ad sales team is doing. That remark, by the way, was made by Viacom president and CEO Philippe Dauman on the company's Q1 earnings call last week, and it's an important observation. Viewing habits are changing, and gross rating points are getting less and less desirable as network content flows through multiple, unmeasured channels. That hurts ad dollars. "Inadequate measurement undermines innovation and disproportionately impacts ... multiplatform experiences that viewers demand," Dauman told investors. "While it is currently a reality of our business, at Viacom we are not waiting for change." At client-only presentations in New York last month, Viacom laid out its upfront season pitch to offer more to (and hopefully get more from) its advertiser base.

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Saying Goodbye to Pawnee: Adam Scott on His Next Move

February 2, 2015  |  Media Week  |  No Comments

Adam Scott made a career guest starring in series like Boy Meets World, Party of Five and Eastbound & Down, but he really became a TV star playing Ben Wyatt on NBC's Parks and Recreation. Now that the comedy is winding down its seventh and final season, the actor has branched out, starring in Smirnoff ads, appearing in films like the indie darling The Overnight and upcoming crime drama Black Mass, and doing his own U2-themed podcast. Here, Scott talks about what's next.

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The Americans Created 45,000 Pieces of Branded Content On Whisper

January 31, 2015  |  Media Week  |  No Comments

The Americans revolves around the lives of two Cold War-era KGB spies who are trying to keep their jobs a secret from their unsuspecting neighbors. In line with that secrecy theme, the FX drama worked with Whisper to create more than 45,000 pieces of branded content using real covert revelations and show images. The partnership is one of Whisper's ad offerings, which allows marketers to get their pictures on user content. The Whisper team comes up with keywords based on brand-suggested themes, like espionage and family in the case of The Americans. Then, when people submit their secrets using those phrases, the Whisper platform suggests images from the marketer to pair with their divulgement.

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How Fox’s Marketing Fanned the Flames of Empire, One of the Biggest New Shows in Years

January 30, 2015  |  Media Week  |  No Comments

Nothing takes the sting off a lackluster

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Key and Peele Spoof Odd Football-Player Names Just in Time for the Super Bowl

January 28, 2015  |  Media Week  |  No Comments

Well, it was inevitable: Key & Peele has yet another skit about inventively named (and coifed!) college football players, and they've taken the opportunity of the upcoming Super Bowl to promote it. And rather than simply featuring the comedians sporting a series of ridiculous wigs and accents, Comedy Central has tapped honest-to-God football players to fill in some of the spots. The pantheon of fabulous names so far has included such gridiron luminaries as "Donkey Teeth" and "X-Wing @aliciousness," so the two have their work cut out for them this time around. Will the nation's supply of absurd names run dry before the end of the sketch? (Spoiler: No. No, it will not.) Key & Peele, Drunk History and Inside Amy Schumer are probably Comedy Central's highest-profile successes from several years of commissioning and airing sketch comedy at an incredible rate—for a while it accounted for almost everything on the network in primetime. Now the pendulum is swinging back toward full-blown scripted half-hours, such as Review (one of our best shows of the year ) and the upcoming Duty (recently ordered to pilot ). Key and Peele give the actual football players some of the less auspicious monikers in the bit below... wait, no, there's an actual player named Ha Ha Clinton-Dix , and all the others! The effect is very funny indeed. Check out the new promo and the last two editions under that. The show's third season premieres Friday, Jan. 30, at 10 p.m.

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Key and Peele Spoof Odd Football-Player Names Just in Time for the Super Bowl

January 28, 2015  |  Media Week  |  No Comments

Well, it was inevitable: Key & Peele has yet another skit about inventively named (and coifed!) college football players, and they've taken the opportunity of the upcoming Super Bowl to promote it. And rather than simply featuring the comedians sporting a series of ridiculous wigs and accents, Comedy Central has tapped honest-to-God football players to fill in some of the spots. The pantheon of fabulous names so far has included such gridiron luminaries as "Donkey Teeth" and "X-Wing @aliciousness," so the two have their work cut out for them this time around. Will the nation's supply of absurd names run dry before the end of the sketch? (Spoiler: No. No, it will not.) Key & Peele, Drunk History and Inside Amy Schumer are probably Comedy Central's highest-profile successes from several years of commissioning and airing sketch comedy at an incredible rate—for a while it accounted for almost everything on the network in primetime. Now the pendulum is swinging back toward full-blown scripted half-hours, such as Review (one of our best shows of the year ) and the upcoming Duty (recently ordered to pilot ). Key and Peele give the actual football players some of the less auspicious monikers in the bit below... wait, no, there's an actual player named Ha Ha Clinton-Dix , and all the others! The effect is very funny indeed. Check out the new promo and the last two editions under that. The show's third season premieres Friday, Jan. 30, at 10 p.m.

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Flowchart: The Best Way To Watch Super Bowl XLIX

January 27, 2015  |  Media Week  |  No Comments

You don't need a big-screen TV to watch Super Bowl XLIX. With the growth of digital platforms, there's plenty of ways to view the game. Whether you're more comfortable keeping tabs in real time with social media or you just like to watch the 30-second spots, we've created this handy flow chart to help you navigate a plethora of options. Don't worry: For those of you who hate football and commercials, we've got you covered, too.

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Rainn Wilson Shares His Favorite Super Bowl Ad (He Just Can’t Remember What It’s For)

January 27, 2015  |  Media Week  |  No Comments

Specs Who Rainn Wilson Age 49 Claim to Fame

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