Posts Tagged ‘television’

The National Association of Realtors Finds Its Perfect Pitchman in Modern Family Dad

May 5, 2016  |  Media Week  |  No Comments

Realtor Phil Dunphy, a key character on ABC's award-winning comedy Modern Family, is the star of Arnold Worldwide's latest initiative for the National Association of Realtors. Dunphy's pitchman status kicked off Wednesday night, in spots airing before and after the latest installment of the show, and during the episode itself, with the character name-checking the NAR code of ethics as a plot point. "We have done only a handful of integrations because they tend to be intrusive and frankly make the show look like it's selling out," Christopher Lloyd, co-executive producer of Modern Family, told Adweek. "This was actually one of the easier ones we've done, since it lent itself to a joke. Phil is bemoaning his career choice as a Realtor, and it's his Realtor skills that ultimately save the day." Lloyd said he wouldn't have approved the concept, "if it seemed like we were just wedging in a pro-Realtor's Association testimonial. We only agreed to do it when we thought of a way to actually use the distinction between what a (NAR-certified) Realtor is and what a real-estate agent is in a funny way." Of course, brand integrations in prime-time programming are nothing new

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How ‘The Americans’ Chooses Its ‘80s Ads, Like Brooke Shields’ Iconic Calvin Klein Spot

April 28, 2016  |  Media Week  |  No Comments

After spending four seasons making one of TV's best shows, The Americans showrunners Joe Weisberg and Joel Fields are pretty confident in their ability to determine what's best for the series. But that all goes out the window when it comes to incorporating period-specific ads and other pop culture references into the FX drama about two Russian spies (Keri Russell and Matthew Rhys) undercover as a suburban D.C. family in the early '80s. "We work from a place of fear, and in general, we work very hard not to work from a place of fear," said Weisberg. "But we're very worried about hitting things too much on the nose. It's so easy with pop cultural references to be screaming, 'Here we are in 1983! Here we are with the thing that everyone remembers and knows signifies the time period!' We're really careful not to do that and be so judicious when we hit the big ones." They saved one of "the big ones" for Wednesday's episode, the seventh of Season 4, called "Travel Agents." During one scene, two teenage boys bond while watching one of Brooke Shields' iconic Calvin Klein ads, which featured her whistling "Oh My Darling Clementine" and then saying, "You want to know what comes between me and my Calvins? Nothing." Adweek responsive video player used on /video

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With These Products, Google Is Beefing Up Its Push Into TV

April 20, 2016  |  Media Week  |  No Comments

When you do a Google search for "TV is dead," you get 338 million results. Daniel Alegre, Google's president of global partnerships, says he's "not going to be person 338 million and one." Alegre used his time as the closing keynote speaker at the NAB Show in Las Vegas to talk about why TV is alive and well and how several Google products are helping make that true. "With all the doom and gloom of TV dying, a newer version is rising," Alegre said, adding, "TV by the old definition is down, but the new TV is alive and well." Among a flurry of announcements, including that Google search will soon add live TV listings and that Google Fiber will soon expand to 11 U.S. markets, Alegre announced that Google's DoubleClick successfully tested addressable advertising during two big recent TV events: the Rugby World Cup finals on France's TF1 and the Republican presidential debates on Fox News. Alegre also announced that Roku and Cablevision are partnering with DoubleClick for Publishers for cross-screen TV and video ad serving. Cablevision's COO Kristin Dolan joined Alegre onstage. "What we're able to do with 7 million set-top boxes in the New York City area is aggregate all the viewership data, 24 hours a day, seven days a week, 365 days a year in a non-personnally identifiable way to target our audience," Dolan said. "For programmers it's very valuable." And while one-to-one addressable advertising is the future, Alegre wondered if it can ever scale. "Traditional, linear advertising is great for brands," Dolan said, using automakers as an example. "Cadillac stands for this, or Lexus stands for that. But then you can customize to the target audience—a sedan, sports car or convertible." Alegre summed up the discussion this way: "The biggest change is the elimination of the barriers to viewing. With all the doom and gloom of TV dying, a newer version is rising."

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By Reviving Tales From the Crypt, Turner Is Literally Bringing Shows Back From the Dead

April 15, 2016  |  Media Week  |  No Comments

It's been quite a week for fans of 1990s nostalgia. A few days after The CW said it would bring back sketch comedy show MADtv for a prime-time run, TNT became the second network to go to the TV graveyard, quite literally in fact. Teaming up with M. Night Shyamalan, TNT has greenlit a 10-episode revival of the horror anthology series Tales From the Crypt, based on the original EC Comics, complete with a brand new Crypt Keeper. The anthology series will anchor a new Tales From the Crypt-branded horror block of programming for the Turner network, which is slated to premiere next year. "I'm really thrilled about the way this horror block is coming together with the addition of Time of Death and Creatures," said Shyamalan.

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What’s Causing Vice’s Huge Fluctuations in Web Traffic?

April 14, 2016  |  Media Week  |  No Comments

Ever since Vice decided to get into the cable TV game, the self-assured digital news and lifestyle publisher has been under the microscope. That came blaringly to the fore last month when Variety reported that Vice's web traffic plunged in February. But after free-falling 17.4 percent, from 59.5 million unique visitors in January to 49.2 in February, Vice rebounded nearly all the way back in March, drawing 58.3 million uniques. So what caused Vice's huge fall—and subsequent Phoenix-like rise—the past two months? Ironically, it was smaller sites that Vice bundles with its own traffic in an effort to boost its overall numbers for sales purposes.

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TV One Just Nabbed the Cable Rights for Fox’s Smash Hit ‘Empire’

April 14, 2016  |  Media Week  |  No Comments

TV One is entering its awkward middle-school years, but as the African-American themed channel heads into its 12th year, it sees an opportunity for reinvention. "The great thing about adolescence is that we're not quite fully formed; we're ready to try new things," Rahsan Lindsay, evp of sales, told buyers today during TV One's upfront presentation at the Helen Mills Event Space and Theater in New York. During its first 11 years, the network positioned itself as a culturally relevant, family-friendly channel for African-American audiences. And it's coming off a year in which it saw its highest ratings and revenue, thanks to a 23 percent increase in original content. "That has served us well and still serves us well," said TV One president Brad Siegel. "But we need to move forward. We need, as an adolescent, to grow." Even though it's only four months into 2016, Siegel and svp of programming and production D'Angela Proctor spent the majority of the presentation looking ahead to 2017, save for one big announcement: The network acquired the cable rights to Fox's hit drama Empire. In May, TV One will air a marathon of all 17 episodes of Empire's second season in the lead-up to the season finale on Fox. Then in the summer, it will start airing both seasons of the show

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Kimmy Schmidt Is Blissfully Ignorant of Internet Acronyms in Netflix’s Season 2 Ads

April 14, 2016  |  Media Week  |  No Comments

Get ready to have some uncomfortable conversations with your parents when they ask you to explain these new ads for Unbreakable Kimmy Schmidt. Slated to start appearing across popular websites and in a variety of outdoor locations like bus shelters, billboards and subways, the campaign from Netflix and Burbank-based agency Midnight Oil promotes the debut of all episodes of Season 2 on Friday. As you can see below, each ad plays with a popular and mildly edgy online acronym, like the ol' chestnut MILF and a few lesser-known and unchivalrous quips like SOMF ("sit on my face"). "We're fans of the first season, so we had a blast remembering all of its jokes, storylines and hilarious moments while developing the new creative with the Netflix Originals team," said Michelle Azzopardi, vp of creative at Midnight Oil. "It was important for us to maintain Kimmy's voice and honor her spirit throughout this campaign, reminding core fans why they loved Kimmy while also appealing to a whole new audience." Check out the ads below:

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Orange Is the New Black Star Reveals Her Favorite ‘Guilty Pleasure’ TV Shows

April 12, 2016  |  Media Week  |  No Comments

Specs Age 26 Claim to fame Stars as Taystee on Netflix's Orange Is the New Black; currently appearing as Sofia in The Color Purple on Broadway Base New York Twitter @thedanieb Adweek: What's the first information you consume in the morning? Danielle Brooks: Most of the time, it's Twitter. It's an easy way to get the news and know what's going on in the world. There's also this newsletter called theSkimm that I read. I love it because their headlines are so up to date with my generation [laughs], and it talks about really complicated subjects but in terms that I understand. And then after that, I'll hit Instagram. Who do you follow on Instagram? I love following plus-size models like Precious Lee , Ashley Graham and Tess Holliday . I also follow a lot of pages about fitness or detoxing and healthy eating because that's kind of where I am right now with spring, summer coming [laughs]. I follow all my girls from Orange. And I love BeBeautifulLA , who posts beautiful pictures of black women showing off stretch marks or wearing full African garb or naked, but done tastefully. She also posts beautiful poems about loving yourself and your body.

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This Media Network Is Taking Its Storytelling Directly to Advertisers

April 12, 2016  |  Media Week  |  No Comments

As a young man, digital media executive JuanMa Rowland suffered a debilitating head injury. Though he didn't know it at the time, that traumatic event opened up a world of opportunity. It allowed him to recognize patterns and, he says, tell stories with more precision. Now fully recovered, Rowland, as Azteca's StoryMaker—that's his job title—is turning adversity into advertising. Through the Azteca GlassWorks content studio, Rowland and his team of 10 creators and futurists will "tell very local, very direct stories that brands want to talk about. ... It's a completely different approach of how the upfronts work," Rowland said.

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‘MADtv’ Is Coming Back to Television, but Not in Late Night and Not on Fox

April 11, 2016  |  Media Week  |  No Comments

While Fox is making its own late-night sketch comedy play, its former late-night staple, MADtv, is being revived by another broadcast network. The CW, which aired Madtv's 20th anniversary reunion special in January and averaged 1.7 million viewers, said Monday it will bring back the show for eight one-hour prime-time episodes. Each episode will be hosted by one of the show's original cast members. All 14 seasons of the Fox version of the show can be found on CW Seed, The CW's digital network. (MADtv is produced by Telepictures, which is owned by Warner Bros., a co-owner of The CW.) "The MADtv franchise is as vibrant as ever thanks largely to social and digital media appealing to a fan base numbering in the millions that relates to the show's brand of authentic and irreverent cross-cultural comedy," said executive producer and showrunner David E. Salzman. "We will continue to present the hard-hitting, laugh-out-loud, wall-to-wall pop culture parody our fans expect but in a fresh, new way." Where exactly The CW will schedule MADtv remains unclear. Last month, the network renewed all 11 of its series for next season. It's the second time The CW has used its corporate connections with Warner Bros. to revive a classic comedy from another network. In 2013, it brought back improv series Whose Line is It Anyway? The fourth season of that show premieres May 23. From 1995-2009, Fox aired MADtv at 11 p.m. ET on Saturday nights. The network only recently returned to late-night sketch comedy with Party Over Here, a half-hour series produced by Lonely Island, led by former SNL cast member Andy Samberg and writer Jorma Taccone.

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