Posts Tagged ‘television’

Meet Watch Awards Production Judge Fred Seibert

April 18, 2014  |  Media Week  |  No Comments

What’s the key to having a viral hit? Make sure that it’s funny, topical, sexy—and a little off-kilter, media mogul Fred Seibert explains. "I think that weird mostly works because it is novel," Seibert said. "It is a new twist on every day life that through contrast draws attention to itself." The founder and executive producer of independent animation studio Frederator Studios has worn many hats in the entertainment industry. Before his current job, he was the first creative director for MTV . He

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Mad Men Star Vincent Kartheiser Stays Away From Social Media

April 18, 2014  |  Media Week  |  No Comments

Specs Who Vincent Kartheiser Age 34 Accomplishments Stars as Pete Campbell on AMC’s Mad Men (Season 7 airs Sundays at 10/9c); voices Marsh Merriweather on the Fox animated series High School USA! Base Los Angeles What’s the first information you consume in the morning? Email. My computer is usually close at hand. If I’m going to work, the first media I probably consume is music in my car. How do you listen to music? I do Spotify. Every once in a while I’ll do satellite radio comedy channels, too. There’s a bunch of them—Comedy Central, Raw Dog, and Jamie Foxx has one. How do you get your news?

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Fargo Earns Solid Sampling in Debut

April 16, 2014  |  Media Week  |  No Comments

The series premiere of FX’s adaptation of Fargo drew some decent sampling Tuesday night, scaring up 2.65 million viewers and a 0.8 in the 18-49 demo. While the 10 p.m. deliveries weren’t exactly world-beaters—recent dramas The Americans drew 3.22 million viewers and a 1.2 in the dollar demo in its January 2013 premiere, while The Bridge last July bowed to 3.04 million viewers and a 0.9 rating—the network guarantees against multiplay deliveries. As such, the more germane number is the cume: 4.15 million viewers and a 1.4 in the demo. Time-shifted viewing will only serve to boost Fargo’s premiere deliveries. Naturally, the relevant data will align with the C3 currency , which blends average commercial minutes in each live telecast with three days of playback. Because FX has been adept at encouraging viewers to catch up via on-demand platforms in which the trick functionality has been disabled (in other words, there’s no way to zap through the commercials), its conversion from live-plus-three-day data to C3 is particularly favorable. In other words, not only are people watching the content, but they’re being exposed to the paid marketing messages that keep TV afloat. “We are incredibly proud of the towering creative achievement by [writer/producer] Noah Hawley and everyone involved with Fargo,” said John Landgraf, CEO of FX Networks and FX Productions, by way of announcing the premiere deliveries. (A tip of the hat to Landgraf for not trying to cram a stray “oh, geez!” or “you betcha!” into the canned quote.) Landgraf went on to extol the talents of the cast, which features Billy Bob Thornton as a whimsical sociopath, Martin Freeman as a henpecked insurance salesman, and newcomer Allison Tolman as a folksy, but dedicated, young police officer. “This is truly one of the best shows we’ve ever had on the network,” Landgraf said. “We’re thrilled with the initial viewership last night and really excited for audiences to see the rest of the miniseries.” The ratings rolled in shortly after FX officially announced the renewal of The Americans for a third season

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ABC Re-Ups Paul Lee

April 15, 2014  |  Media Week  |  No Comments

With just a month to go before it pitches its 2014-15 upfront slate, ABC has re-upped entertainment president Paul Lee. The genial Brit has signed a new multiyear deal with the network, and while terms were not disclosed, it is believed that the contract will keep Lee locked down through spring 2018. Lee took the helm of ABC and the network’s studio unit in July 2010, when he succeeded outgoing entertainment chief Steve McPherson . Previously, Lee had served as the head of the cable net ABC Family.

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Marionette Wives Feel Pretty Insecure in an Age of Wireless DirecTV

April 15, 2014  |  Media Week  |  No Comments

If DirecTV is trying to position its Wireless Genie Mini device as a high-tech toy for doofy bros who view women as puppets—mission accomplished! Perhaps that's a tad harsh or too literal. Still, there's something unnerving about these new ads from Grey New York, directed by Bryan Buckley, featuring a life-size blonde marionette. In one ad, she struggles with her wires while pouring lemonade for a pair of DirecTV-lovin' dudes. In a second spot, our heroine dangles from the bedroom ceiling in a sexy negligee, concerned her human beau is more attracted to DirecTV. Self-conscious oddness is the obvious goal, and the campaign certainly works on that level. Even so, there's a touch of mean-spiritedness that doesn't sit right. The puppet is the most appealing part of these commercials, and it's easy to sympathize with her plight. This, in turn, kind of keeps me from feeling good about the Wireless Genie itself, which lets multiple TVs share HD-DVR programming over wifi (so first-worlders won't trip over unsightly wires and fall flat on their Google Glass). Cut those cords and free yourself, my wooden sister! Today, there are so many ways for a marionette to be fulfilled—like rapping for JCPenney or blogging for Target. Don't let some half-wit string you along!

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Mad Men Drops in Season 7 Premiere

April 14, 2014  |  Media Week  |  No Comments

AMC may have been hoping that the so-called “Netflix Effect” would boost the ratings for the Season 7 premiere of Mad Men , but in a highly competitive Sunday 10 p.m. slot, Matt Weiner’s period piece put up its worst opening numbers since 2008. According to Nielsen live-plus-same-day data, the first installment of the bifurcated final season of Mad Men delivered 2.3 million viewers and a 0.8 in the 18-49 demo, marking a decline of 32 percent and 27 percent, respectively, versus last season’s two-hour opener. Not since Season 2, when Mad Men drew 2.06 million viewers, has the moody drama debuted to a smaller audience. (That episode also delivered a 0.8 in the dollar demo.) While never a ratings juggernaut—last season averaged just 2.42 million viewers and a 0.8 in the dollar demo—the year-over-year decline was unexpected. That said,

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6 Movies Don Draper Probably Watched [Video]

April 14, 2014  |  Media Week  |  No Comments

We watched him watching Planet of the Apes with his boy in Season 6, Episode 2. He was watching something fascinating during Season 2, Episode 3. On that basis, we bet he'd probably check out movies with ad guys in them, even if he said it was only to verify his own cinema spots were playing. From The Man in the Gray Flannel Suit (Gregory Peck as a conflicted Manhattan marketing guy with a secret past) to Slogan (Serge Gainsbourg as an advertising guru), here are six movies Don would have found time to catch between client pitches, drink dates and hotel rendezvous.

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DirecTV Turns to Fans for Cable Effects Ad

April 14, 2014  |  Media Week  |  No Comments

Fed up with cable? DirecTV wants to hear your frustration. The satellite TV provider is asking fans for suggestions for its new

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Here’s What Happens When You Ask Netflix to Go to Prom With You

April 10, 2014  |  Media Week  |  No Comments

Muthana Sweis, a student at Marist High School in Chicago, took two dates to his junior prom—and one of them was Netflix. In a January tweet, the 17-year-old asked the company if it would accompany him on March 29 if his request got 1,000 retweets. (He probably asked Netflix because everyone knows that Comcast is taking Time Warner this year .) Netflix agreed, raising the question of how exactly a streaming service goes on a date. Hey @netflix if this gets 1,000 retweets will you go to my junior prom with me?— Muthana Sweis (@muthanasweis) January 30, 2014 We said yes! We’re third wheeling to #Prom2014 with @muthanasweis and his date: https://t.co/0AQKYrljxj — Netflix US (@netflix) March 28, 2014 In the end, the site's accompaniment consisted of providing a tuxedo, car and chauffeur based on movies and TV shows it carries. Sweis chose a classy James Bond Skyfall tux and a classic '50s Buick from Grease, along with John Travolta's character as his driver. (Breaking Bad's mobile meth lab was among the vehicle choices. Too bad Sweis didn't pick that one and really get the prom cooking.) Beyond being a fun way for the brand to build buzz by leveraging its connection with fans, the episode reflects how deeply media have become woven into the fabric of our lives. Film content informed key aspects of the evening, there's a nod to Samsung's Oscar selfie, and the whole thing played out on social channels.

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‘Game-Changer’ Episode of Agents of S.H.I.E.L.D. Fizzles

April 9, 2014  |  Media Week  |  No Comments

Although Tuesday night’s installment of Marvel’s Agents of S.H.I.E.L.D.

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