Posts Tagged ‘television’

TV Gets Undressed

August 24, 2014  |  Media Week  |  No Comments

To say that this wedding is unconventional doesn’t quite capture the essence of the nuptials of reality show contestants Ashley and Alika. First off, the bride and groom met with the TV cameras rolling and decided to get hitched after just three months. Six other couples who are attending the wedding fell for each other under the same televised circumstances. A shaman presides over the ceremony, with backup from a chanting yogi and drum circle. Nowhere in sight can one find the usual trappings—no flower girl, no ring bearer, no tulle or tuxedos. Boutonnieres are also in short supply—though bug spray could come in handy. Some of the invited guests are more anxious than even the happy couple—who, even if they don’t get cold feet, may well experience sunburn. For you see, everybody here—the bride and groom, wedding party and guests—is butt naked. Even if you haven’t been tuning into VH1’s summer hit Dating Naked —which has attracted more than 1 million viewers per episode and plenty of social buzz to boot—you might want to cue the DVR for television’s first all-nude wedding, airing Sept. 18 at 9 p.m. To be sure, it’ll be a spectacle not to be missed. For the Viacom-owned basic cable channel, it was a no-brainer to film the union and televise it as an hour-long special, extending the series’ 10-episode run with what are likely to be big ratings.

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NFL Scores a Touchdown With Female Fans

August 24, 2014  |  Media Week  |  No Comments

Pop quiz: What was the most watched TV event among women in 2014? It wasn’t the Academy Awards. Or the Grammys. Or the season finale of The Real Housewives of Beverly Hills. It was Super Bowl XLVIII, watched by an average of 44.9 million women. Overall, they make up 46 percent of all NFL fans, and an average 63 percent of women 12 and older identify as fans. Despite those numbers, the concept of the “female fan” is still relatively new—at least as far as marketers are concerned. But over the past few years, there’s been a distinct change in the way those women are being spoken to by brands. Gone are the days of “ pink it and shrink it ”; now, women are being treated like the valuable untapped market that they are. “About five years ago, we did an inventory of all our offerings [for women],” said the NFL’s director of apparel Rhiannon Madden. “We had a growing female fanbase who were just as avid as the male fans, but we weren’t giving them the best outlet to express their fandom.” The NFL worked to create more sophisticated offerings for women, like vintage-inspired tees and apparel, more plus-size and juniors apparel, and a full line of women’s-size jerseys. Today, of the 200-plus New York Giants women’s T-shirts available on NFLShop.com , only about 10 are pink—and many of those support breast cancer awareness. Women’s media is also stepping up its game. Marie Claire has been one of the strongest supporters of female NFL fans . Last year, the magazine debuted a 16-page section titled “The Ultimate Fangirl’s Guide to Football,” copies of which were distributed in the style lounges of stadiums

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Hulu’s Jenny Wall Is a Pioneer of the Web Series Form

August 24, 2014  |  Media Week  |  No Comments

Specs Who Jenny Wall New gig Svp, head of marketing at Hulu Old gig Vp, marketing at Netflix Age 44 Photo: Karl J Kaul/Wonderful Machine So how did you find Hulu? I think I found Hulu in the sense that I’d been an avid Hulu user on my own—they called me in respect to some recommendations from the field. The opportunity came to me and I jumped on it immediately, and I’ve been very impressed with Mike [ Hopkins, Hulu’s new CEO ]. You’ve worked at some great places that have huge presences digitally, like HBO and Netflix. How have you seen the market change? I think the biggest thing I’ve seen is that it’s not considered “Internet TV” anymore. It’s really just entertainment you consume in a particular manner. Internet television is what we called it two years ago—everybody expected things to be Internet quality, but I had the opportunity to work on House of Cards and it was similar to what happened with HBO. And things snowballed. It took an example to show the public that something delivered through the Internet could be of high quality. It was amazing to be at HBO in those days, too, when the Sopranos and Sex and the City began. I’ve been lucky to land at two great places and now a third. How do you get the kind of reach on digital that TV enjoys? We have incredible content now that we maybe haven’t talked about as loudly as we should. Looking back at House of Cards, it was an incredibly well-produced show, it was a serialized drama, it was unlike short-form Web content.

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Variety and Women in Film Celebrate Emmy Nominees at Star-Studded Party

August 24, 2014  |  Variety  |  No Comments

The annual Variety and Women in Film pre-Emmy celebration powered by Samsung Galaxy honoring the television nominees was held Saturday night at Gracias Madre on Melrose Avenue. Partygoers dined on delicious vegan Mexican food and sipped cocktails al fresco sponsored by Crystal Light, and arrived at the party in Mercedes Benz S65 AMG Coupes. The... Read more

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A Look Back at the Mythbusters Explosions That Moved Us

August 23, 2014  |  Media Week  |  No Comments

Kari Byron, Tory Belleci and Grant Imahara won't be back on Mythbusters next year, their counterparts Jamie Hyneman and Adam Savage abruptly told viewers by way of a video released on the website today, which included no statement from any of the three performers who won't be returning. The video feels a little weird, honestly, but the show is "going in a different direction" (it sure is!) next year. Byron's Twitter feed is particularly terse: After a decade of the Mythbusters, we are no longer with the show. Thank you to all the fans who have supported us. — Kari Byron (@KariByron) August 22, 2014 A source says that Discovery is still talking to the three about future work (let's face it, Mythbusters is old), but it's important to celebrate the past. So let's pour one out for the M7 team, and in doing so, let's remember some of the most interesting things they've blown up over the years.

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Showtime Renews Masters of Sex, Ray Donovan

August 22, 2014  |  Media Week  |  No Comments

Showtime announced today that Masters of Sex and Ray Donovan will both be renewed for a third season, with twelve episodes slated for each series, according to The Hollywood Reporter . Production on the new episodes will reportedly begin early next year. The announcement comes just several days before the Emmy Awards, for which Ray Donovan co-star Jon Voigt received a nomination for best supporting actor and Masters of Sex received five nominations. Actress Allison Janney already won the Emmy award for her guest role on Masters of Sex. Lizzy Caplan received a nomination for lead actress for her role on the show, and the show was also nominated for guest actor (Beau Bridges), main title design and art direction for a period series, miniseries or movie. The critically acclaimed period drama was also nominated for four Critics Choice Television Awards and two Golden Globes this year. "Both Ray Donovan and Masters of Sex are quintessentially Showtime: bold, provocative, premium television with production values at the top of the food chain,"said Showtime Networks President David Nevins told The Hollywood Reporter. "These acclaimed shows are filled with complex and interesting characters and settings that will no doubt give audiences compelling television to invest in for seasons to come."

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Sharlto Copley and Michelle Forbes Will Star in PlayStation’s Powers

August 18, 2014  |  Media Week  |  No Comments

Sharlto Copley will star as the lead in Powers, Sony PlayStation Network’s first foray into original programming. Copley , of District 9 and recent box office grand slam Maleficent, joins the lineup of stars in the drama adapted from a Marvel comic book series. FX had been trying to develop the series since 2011. Michelle Forbes of The Killing and Susan Heyward of The Following play other key roles in the crime series, which follows detectives assigned to investigate murder cases involving people with superpowers. The cast also includes Eddie Izzard , Noah Taylor, Susan Heyward, Olesya Rulin, Max Fowler and Adam Godley. Hannibal’s David Slade will direct the first two episodes, set to debut in December. Sony ordered 10 episodes of the show to be produced by Sony Pictures Television, according to Variety. At CES this year, Sony promised it would be competing with streaming video on demand (SVOD) providers Netflix and Hulu—companies whose services, particularly when used by apps distributed on the PlayStation Network, have grown in popularity over the last five years. In a June statement , Sony said PlayStation users will receive the first episode of Powers for free and the entire series will be free for U.S. Playstation Plus members. Powers was originally produced as a pilot starring Jason Patric and Charles S. Dutton. It was published by Image Comics in the early 2000s before moving to Marvel Comics’ Icon, where it continues today.

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Maggie Gyllenhaal’s Twitter Fail: Being a Perfectionist

August 15, 2014  |  Media Week  |  No Comments

Specs Who Maggie Gyllenhaal Age 36 Accomplishments Stars in the BBC/SundanceTV miniseries The Honourable Woman (Thursdays 10/9c on SundanceTV); appears in the movie Frank (in theaters Aug. 15) Base New York

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Is Product Placement the Savior or the Scourge of Entertainment?

August 15, 2014  |  Media Week  |  No Comments

As movies, TV and video become increasingly flexible, on-demand forms of entertainment, most types of advertising have struggled to keep pace. The big exception? Product placement. When your branding appears right alongside the characters and action of popular content, it's almost certain to stay there forever, making product integration one of today's hottest marketing topics. That's why we dedicated this week's #adweekchat to the issue of product placement. When does it work? When does it derail a story for the sake of a plug? More than 340 marketers and movie buffs joined the conversation, so check out a selected transcript below to see the questions and some of our favorite answers. Viewing on mobile?

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Bon Appétit Joins Reality Foodie Fray With New Bravo Show

August 11, 2014  |  Media Week  |  No Comments

For the first time in its 58-year history, Cond

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