Posts Tagged ‘television’

Web TV Players Turn Up the Heat on Cable Providers

March 18, 2015  |  Media Week  |  No Comments

Just over two months ago, Dish unveiled Sling TV at the Consumer Electronics Show. It was a big deal: the service offers premium cable channels like AMC, Adult Swim and the 400 lb. gorilla of cable networks, ESPN, and at $30 a month, live. Its slogan? "Take back TV." Monday, news that Apple is planning a similar creation leaked to The Wall Street Journal—indeed, the service is set to include every broadcaster except NBC (and thus none of NBC's sister networks, either) and several cable channels, and to run between $30 and $40 a month. A few days earlier, Sony announced that its own TV service, revealed at last year's CES, was literally ready for primetime—it, too, will have broadcast networks (only ABC was still holding out) and several cable players involved, including Viacom, which owns all-important Nickelodeon. Sony's similar Vue service went live today

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Connie Britton ‘Would Love to Come Back’ to ‘American Horror Story’

March 18, 2015  |  Variety  |  No Comments

It’s no secret: Women have always run “American Horror Story.” Whether they were running covens or performing as freaks, the women of “American Horror Story” have always made waves. The ladies of the show were celebrated by the Television Academy Tuesday night with a special panel, including cast members Kathy Bates, Jamie Brewer, Connie Britton, Sarah... Read more

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CBS Gets Into the Big Data Game

March 17, 2015  |  Media Week  |  No Comments

CBS may have launched a new streaming service (and announced a new one for daughter network Showtime on the heels of the Apple press conference where HBO Now was unveiled), but traditional TV is where it's at, as far as the television company is concerned. Today, the company unveiled a new product designed to demonstrate TV's reach power to CBS clients, which it's calling "Campaign Performance Audit," or CPA. In a world full of official-sounding initials, CPA stands out for its amalgamation of third-party metrics into a single data set; CPA's info pulls together numbers from Nielsen units including Catalina Solutions, Buyer Insights, MotorStats, MRI Fusion, Brand Effects and Cambridge Media Demand Landscape. There's also some proprietary data on ad effectiveness done out of CBS's studio complex Television City, but the message here is pretty clear: CBS is in the traditional TV biz to stay. "Research shows that network television is the most powerful medium in building both brand awareness and equity for marketers," the network's chief research officer David Poltrack said in the company's statement to press. CBS's more-for-us attitude could reap dividends if its competitors choose to focus on digital properties in the coming months, which seems to be the direction the wind is blowing. As services like Apple TV, Sling and Sony's upcoming Vue service roll out and gain traction, plenty of players are casting about for sexier options than old-fashioned television. CBS is contending that TV is still the most efficient. The TV ad market is experiencing some trouble, efficient or not: the Standard Media Index reported today that ad spending had declined 4 percent last month when compared to the same time last year. Some of this was simply falloff across all networks reflected in the absence of the Sochi Olympics from the airwaves, the report said, but auto was down 21 percent and financial services was off by 18 percent. Telco, of course, was up.

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3 TV Shows That Have Awesomely Come to Life at SXSW

March 16, 2015  |  Media Week  |  No Comments

It's not just interactive technologies, film and music at the South by Southwest festival on March 13 through March 21. Several TV brands came to Austin and created experiential activations that let fans delve deeper into their favorite shows, as well as introduced the programs to potential new audiences. Here's a few of our favorites. The Simpsons Kwik-E-Mart Truck

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4 Warnings for Those Trying to Make the Next Jinx or Serial

March 16, 2015  |  Media Week  |  No Comments

This weekend, HBO won one of those queasy victories available only to true-crime documentarians and war-crime prosecutors at The Hague. The subject of the network's multi-part documentary series The Jinx: The Life and Deaths of Robert Durst, a wealthy guy who (at least as far as the show is concerned) pretty obviously murdered some people, was arrested shortly before the finale showed him

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Take a Tour of HBO’s Pretty Awesome SXSWesteros Game of Thrones Activation [Video]

March 14, 2015  |  Media Week  |  No Comments

Austin is swarming with interesting and weird activations at this year's South by Southwest. And HBO's Game of Thrones experience, cleverly named "SXSWesteros," is a particular standout.

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The Walking Dead Spin-off Will Share Only 6 Seconds With the Original

March 14, 2015  |  Media Week  |  No Comments

The upcoming Walking Dead spin-off on AMC will barely reference the original show. But fear not, zombie lovers. It will be a lot like the current show in one crucial way. As executive producer David Alpert puts it, it will be "really f—ked up." Alpert—who helped bring the original show and the sequel to AMC—spoke here in Austin on Friday night at a dinner hosted by ad agency Mullen and The Daily Beast. In a conversation with Beast editor in chief John Avlon, Alpert said the producers didn't want the typical type of spin-off. "We didn't want to do the traditional thing where you take Joey from Friends and create Joey," he said

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Girlfriends’ Guide to Divorce Star Talks About Her Show’s Controversial Ads

March 11, 2015  |  Media Week  |  No Comments

Specs Who Lisa Edelstein Age 48 Claim to fame Stars as Abby on the Bravo series Girlfriends' Guide to Divorce Base Los Angeles Twitter @LisaEdelstein What's the first information you consume in the morning? I journal as soon as I wake up, so I suppose the first information I consume is from my own brain. Tell us about your social media habits. My go-to platforms would be Facebook and Twitter. I'm on Instagram, too, but it's all public, so I feel quite limited as to what I'm willing to post. Even when things are set to private they can still, somehow, end up in the public sphere. For me, all these platforms are for business, to talk about what I'm doing and with whom. I also use them to talk about issues that are important to me, but I even do that within limits

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GSN Expands Its Slate of Original Series With 2 New Programs

March 10, 2015  |  Media Week  |  No Comments

In game show terms, GSN is feeling like a returning champion. Viewership is up, the average age of viewers is down, and the network's experiment with original series is paying off. "GSN has grown for three years straight, and 2014 was our biggest year ever," said David Goldhill, chief executive of the network, a partnership between DirecTV and Sony Pictures Television. In February, the network had its highest-rated month ever among women ages 25 to 54, and GSN original series reported a social engagement rate of more than 6 percent. "Something is definitely happening," Ben Glieb, host of GSN's Idiotest, told Adweek. "The network's attitude is so inventive." GSN, created as a home for classic 1970s game shows, has doubled the number of original hours over the last two seasons, with two new shows joining its lineup this year. Lie Detectors challenges members of the studio audience to decide if comedians' outrageous anecdotes are true. And in Steampunk'd, a design competition, contestants have to turn everyday objects into works of art in the "growing subculture" of steampunk, which combines modern and Victorian design.

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Broadcasters Are Going Movie-Crazy During Pilot Season

March 10, 2015  |  Media Week  |  No Comments

Pilot season this year boasts five nonclassic movies being refurbished as contenders for primetime placement on broadcast this season (not counting script deals for Big, Marley & Me, The Money Pit and The Illusionist), so we asked the same question you're probably asking: why the rush to pay homage to a collection of cinematic treasures with a mean score on Metacritic of 51 out of 100? We got some interesting answers. "When a company already owns the rights to existing IP, they would almost always rather recreate/rehash that than gamble on original content," explained Jeremy Fox, writer and former head of development at Annapurna Pictures. A TV producer concurs: "The new landscape of Netflix and summer series and direct-to-series orders makes the usual pilot gambles less appetizing. When people would complain about the budgets, I used to say, 'You're supposed to be losing millions of dollars so that you get a hit!' I think there's less profligate spending now." Below, check out some of this season's film-to-TV transitions.

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