Posts Tagged ‘television’

Bryan Cranston Acts Out Baseball’s Greatest Moments in Fantastic Ad For the Postseason

September 17, 2014  |  Media Week  |  No Comments

As the Baltimore Orioles became the first Major League Baseball team to clinch a division last night, baseball fans, fairweather and hardcore alike, are gearing up for the most exciting time of year—the postseason.

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The New Shows on Fox, Rated From Best to Worst

September 17, 2014  |  Media Week  |  No Comments

Continuing our week-long rundown of broadcast TV's latest and greatest offerings, we now look to Fox. And Fox is in some trouble. The network lost a huge chunk of its audience last season due primarily to aging product (looking at you, American Idol), and then the powers that be gave programming head Kevin Reilly the heave-ho before the ad sales division had a chance to shift all the inventory in their new slate. That's kind of a shame, because it's a slate with some serious cojones, even if nothing is a total slam dunk. There are five new fall series on Fox, one of which (Utopia) has already begun life— ish —with three nontraditional dramas and a traditional sitcom getting ready to go in the next few weeks. It's worth noting my analysis below (as with my take on ABC's lineup ) is based on each series' pilot, and shows often change in their later episodes.

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ABC’s New Fall Shows, From Best to Worst

September 16, 2014  |  Media Week  |  No Comments

Between now and Friday, we'll

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Fox’s Maria Bartiromo Follows Everyone From Matt Damon to Matt Drudge on Twitter

September 16, 2014  |  Media Week  |  No Comments

Specs Who Maria Bartiromo Claim to fame:

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4 Things Marketers Should Know About This Season of Dancing with the Stars

September 15, 2014  |  Media Week  |  No Comments

By David Schwab, managing director of Octagon First Call Entering its 19th season tonight, ABC's Dancing with the Stars features a new judge (former pro dancer turned actress Julianne Hough), a large crop of new pros, and of course, a brand new cast. As marketers tune in this season, here are four things to keep top of mind throughout this cycle. • Contestants to Watch At first glance, season 19's most interesting name seems to be Bethany Mota, a YouTube star with a massive millennial fan base. She may not be a household name now, but her star has risen quickly as one of the faces of YouTube's national ad campaign, and she recently landed the cover of Seventeen magazine. DWTS will help boost her profile from computer screen to mainstream. We expect beauty, young fashion and technology brands to be playing close attention to her

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Stand Up to Cancer Tops Nielsen’s TV Tweet Chart

September 13, 2014  |  Media Week  |  No Comments

A telethon that raised $109 million dollars to help fight cancer has topped Nielsen’s Twitter TV ratings for the first week of September. The Stand Up to Cancer (@SU2C) event featured top tier performers like The Who and the Dave Matthews Band

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China Clamps Down on Foreign TV Streaming

September 12, 2014  |  Media Week  |  No Comments

China is reportedly getting ready to regulate the number of foreign television programs that online providers can stream in its country, The Wall Street Journal reported . The move means even fewer U.S. programs will make it onto the Chinese viewing menu. As of today, about half the content on popular Chinese streaming services comes from outside the country. But that all will change as the country limits foreign, streamed TV shows to 30 percent. (The Journal said it's unclear if that figure refers to the number of TV shows or episodes.) The U.S. shows that stand to lose are Netflix's wildly popular House of Cards and Warner Brother’s 2 Broke Girls. House of Cards, which is distributed by Sohu, one of the country’s largest video streaming services, reportedly attract millions of viewers a day despite its edgy storylines that criticize China. But popularity doesn’t necessarily mean you’ll stay on the air. In April, the country’s regulators yanked NCIS, The Practice, The Good Wife and The Big Bang Theory off Chinese video streaming services without giving a reason. The Big Bang Theory was reportedly pulling in 120 million viewers a month. The sudden blackout of popular U.S. shows is seen as an example of Chinese leaders keeping a tight grip on foreign media to counter the U.S.'s soft power and shore up China's own television industry. Last year, Chinese censors withheld box office receipts while negotiating a rise in tariffs on Western importers. Now, Chinese leaders want to become not only international exporters of finished goods but also dramas and soap operas, which amount to about 10,000 episodes a year

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Get Ready for Minority Report, the TV Series

September 10, 2014  |  Media Week  |  No Comments

Fox has struck a deal with Steven Spielberg’s production company, Amblin TV, to produce a television pilot based on the director’s highly acclaimed sci-fi flick Minority Report, Deadline.com reports . The 2002 Twentieth Century Fox film, which starred Tom Cruise, Colin Farrell and Max von Sydow, was an adaptation of science fiction writer Philip K. Dick’s short story of the same name. The movie won very favorable reviews. The film and short story take place in the near future, when a "precrime" unit in Washington D.C. arrests people based on the visions of telepaths, before crimes are ever committed. Things go wrong for the protagonist when he is seen committing a murder in the future and goes on the lam with a kidnapped telepath, or "precog." The plot of the TV series is reportedly going to pick up the story where the movie leaves off. Taking place 10 years after the precrime unit is disbanded, the show will focus on one of the surviving male precogs who is trying to lead a normal life. The precog is haunted by visions of the future and meets a detective who is having trouble with her past. Max Borenstein, who wrote the screenplay for the latest film version of Godzilla, will reportedly handle showrunning duties for the Minority Report series. It remains to be seen if the series can match the movie’s sharp vision of a dystopian future of floating cars, invasive mini-robots launched by SWAT squads, and eyeball transplants by dodgy doctors to fool security systems. Fox has taken chances on other sci-fi series with varying degrees of success. This time, the channel is betting on the pedigree of Spielberg and the success of the original film.

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MAC Unveils Line of Simpsons Cosmetics, in Case You Want to Look Like a Cartoon Character

September 9, 2014  |  Media Week  |  No Comments

MAC Cosmetics is producing a Simpsons-themed cosmetics line —including eyeshadow, lip gloss, blush, mascara and nail stickers—to honor the show's 25th anniversary. One can only imagine the challenges they faced getting this out of R&D. For one thing, the show's color palette doesn't really look good on anyone. The dominant color is yellow, and one of the cartoon's enduring design characteristics revolves around not making anyone, including celebrities, look too attractive. This obviously clashes with beauty products. (The lip gloss colors alone are called Grand Pumpkin, Itchy & Scratchy & Sexy, Nacho Cheese Explosion and Red Blazer.) "We are celebrating the country's favorite animated family and its beloved matriarch Marge with a vibrant color collection that screams That Trillion Dollar Look," the brand says. "Our classic formulas and finishes you love are to blue dye for with an animated twist. All in limited-edition packaging that can only be described in one word: Eeeeexcellent." Also, the show has been bad to the point of unwatchable for at least 10 years, so they're chasing a vanishing audience that mostly watches out of habit with stuff that will make them look, at best, super weird. Not to mention, any real Simpsons fan involved in this project would have made at least one shade of lip gloss that referenced the monorail episode.

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Kids Are Watching the Weirdest Stuff on TV—and It’s Not Always From Kids’ Networks

September 9, 2014  |  Media Week  |  No Comments

The kids market is a place where fierce competition rages between otherwise cuddly characters like Bugs Bunny and Mickey Mouse (yes, both are still around, albeit in newer, hipper incarnations) , but it turns out there’s a contingent of children watching stuff that isn’t marketed to or made for them at all. For a year’s worth of ratings, kids 6-11 (of see-it-want-it age, which makes them an important demographic for marketers) tuned in on the top three networks at fairly standard rates: 658,000 on Disney and 459,000 on Nickelodeon , along with 421,000 on Cartoon. By contrast, the average audience for Nick at Nite’s YouTube-for-TV show, AwesomenessTV? A whopping 654,000 even though it’s aimed at older teenagers. Kids were also glued to America’s Got Talent on NBC Tuesday and Wednesday nights (479,000 and 413,000, respectively), to NBC’s The Voice (404,000), and to Nick at Nite’s reruns of Full House (395,000). The latest installments in the soapy WWE professional wrestling franchise on USA (369,000) make a little more sense—at least those characters have action figures. But there was an even more sizable audience for Mi Coraz

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