Posts Tagged ‘television’

Noisy Chiefs Fans Top Nielsen’s TV Twitter Ratings

October 8, 2014  |  Media Week  |  No Comments

The Kansas City Chiefs’ sacking of the New England Patriots on Monday night football last week came up trumps for ESPN on the Nielsen Twitter ratings. The Chiefs dominated the Patriots on both sides of the ball and racked up 779,000 tweets, reaching 6.88 million twitter accounts on the way to a 41-14 win. Patriots quarterback Tom Brady had a mediocre night, completing 14 of 23 passes for 159 yards. At 37 years old, Brady’s poor performance led to speculation that his best days are behind him and his weak offensive line had its share of armchair critics. Chief fans, however, were more interested in commenting on Twitter about the noise level at Arrowhead Stadium, which won back its title as the country’s loudest outdoor venue when the noise reached 142.2 decibels during the game. Great job #ChiefsKingdom for once again making Arrowhead the loudest stadium in the world! Awesome to be a part of that and getting the win! — Cairo Santos (@cairosantos19) Sept. 30, 2014 Arrowhead Stadium was historically loud during the #Chiefs victory over the #Patriots . WATCH: http://t.co/XsDL5DrBIN pic.twitter.com/9W0b7ChXbB — Kansas City Chiefs (@KCChiefs) Sept. 30, 2014 142.2!! #ChiefsKingdom showed up tonight…worlds loudest stadium…right here in KC where it belongs! — Chase Daniel (@ChaseDaniel) Sept. 30, 2014 The Patriots claimed the No. 2 spot on the Nielsen Twitter ratings when the team reversed its Kansas City misfortunes and thrashed the Cincinnati Bengals 43-17 on NBC. The Pats were happy to be home, their defense shined and Brady surpassed 50,000 yards in career passing to earn the game ball and praise on Twitter. 50,000 yards?

Read More

For New Promos, Disney DX Turns to Street Artists and Art Toy Designers

October 6, 2014  |  Media Week  |  No Comments

Disney's ad-supported kids' network, Disney XD, is doing something particularly interesting this fall: putting up promos designed by some fairly cutting-edge artists from several different walks of life, including Tristan Eaton. Eaton designs art toys for Pretty in Plastic and Kidrobot alongside guys like Matt Groening and is a street artist whose work adorns the sides of buildings all over the world and has brands like Versace in his portfolio. Here he is in Paris:

Read More

For New Promos, Disney XD Turns to Street Artists and Art Toy Designers

October 6, 2014  |  Media Week  |  No Comments

Disney's ad-supported kids' network, Disney XD, is doing something particularly interesting this fall: putting up promos designed by some fairly cutting-edge artists from several different walks of life, including Tristan Eaton. Eaton designs art toys for Pretty in Plastic and Kidrobot alongside guys like Matt Groening and is a street artist whose work adorns the sides of buildings all over the world and has brands like Versace in his portfolio. Here he is in Paris:

Read More

Reading Rainbow Host LeVar Burton Binge-Watched Game of Thrones Before He Read the Books

October 6, 2014  |  Media Week  |  No Comments

Specs Who LeVar Burton Age 57 Claim to fame Emmy-winning actor (Roots, Star Trek: The Next Generation); host and producer of Reading Rainbow ; author of the children’s book The Rhino Who Swallowed a Storm (available Oct. 7) Base Los Angeles Twitter @levarburton What’s the first information you consume in the morning? My email, followed by my Twitter feed, followed by the Today show. Twitter is where I get the majority of my news. What other social platforms are you on? I have a Facebook account which enables me to keep up with friends and family, but I’m much more of a voyeur there. I don’t do a whole lot of posting. It really just gives me an opportunity to stay current with what the family’s doing. I was an early adopter on Twitter, and it’s like a relationship. You have to invest in it, you know

Read More

Larry King Has Done Over 60,000 Interviews, but This Is the One He Really Wants

October 2, 2014  |  Media Week  |  No Comments

Larry King's career stretches back nearly six decades, ranging from his early days as a radio broadcaster in Florida to 25 years at the helm of Larry King Live on CNN. He interviewed a staggering 60,000 people before retiring in 2010. But that retirement would be short lived.

Read More

‘Stalker’ Solid As CBS Wins Wednesday; ‘Black-ish’ Falls in Week Two, ‘Red Band’ Steady

October 2, 2014  |  Variety  |  No Comments

CBS has won the second Wednesday of the television in key demos behind “Survivor” and the creepy crime tandem of “Criminal Minds” and “Stalker,” the latter of which had a solid but unspectacular premiere and won its timeslot. ABC’s “Modern Family” remained the night’s top show in young adults, but lead-out “Black-ish” took a bit... Read more

Read More

GoPro and the NHL Have Signed a Deal That Will Give Hockey Fans a Player’s POV

September 29, 2014  |  Media Week  |  No Comments

Ever wonder what’s it like to be Patrick Kane of the Chicago Blackhawks streaking in on a breakaway? Or New York Rangers goalie Henrik Lundqvist blocking a 100 mph shot? The NHL has struck a content-sharing deal with GoPro cameras to offer TV viewers exactly that kind of player point of view this season. The NHL will use GoPro’s POV footage in promo campaigns for the new season starting Oct. 8. The league’s two national TV partners—NBC Sports in the U.S. and Rogers in Canada—will also weave clips into game telecasts to illustrate the shooting, stickhandling and skating skills of NHL stars, said Bob Chesterman, NHL’s svp of programming. During the recent NHL/NHLPA Player Media Tour, GoPro techs outfitted nearly a dozen top stars with mini-cameras on their helmets, masks and jerseys at Newark’s Prudential Center. If a player filmed by GoPro scores this season, NBC or Rogers can illustrate what they saw on the play by cutting to taped footage from the commercial shoot, said Brian Jennings, NHL’s CMO. The league will also feature the POV content on NHL Network and NHL.com, while GoPro will use it on its YouTube channel. The GoPro mini-cameras capture images that were “unimaginable” before, said Jennings. “The [technology] demystifies our game—and truly shows what skill our players have,” he said. GoPro cut its teeth on action sports such as surfing. But it’s expanding with pro sports leagues such as the NHL and NFL, said Wil Tidman, GoPro’s head of production. Lundqvist, who led the Rangers to the Stanley Cup Finals, can’t wait to see the footage himself. “It can definitely help the game become even more interesting for the viewer, no question.”

Read More

UFC’s Dana White Is a Fighter Who Always Wins

September 29, 2014  |  Media Week  |  No Comments

Asked what it’s like to run the Ultimate Fighting Championship, the ruling franchise of the mixed martial arts world, Dana White doesn’t mince words. “This job is insanity,” he says. “Every morning when I wake up, bad shit happens.” It may sound insensitive to say as much, White adds, “but when human beings are your product, bad things happen.” Photo: Sasha Maslov Then again, for a brand built on men climbing into a ring and mauling each another, bad things are supposed to happen—it’s what fans pay to see. And that fact has put White in a position few other marketers find themselves. Because when your job is crafting violence into entertainment, you either feel it in your bones or you don’t. And Dana White does. “I’ve been in the fight business my whole life,” says UFC president White.

Read More

Outlander’s Ron Moore on Time-Travel, Pern and Everything Scottish

September 26, 2014  |  Media Week  |  No Comments

Does anybody remember when we stopped thinking of the typical sci-fi and fantasy fan as a basement-dwelling male virgin and started admitting that women comprise a huge chunk—frequently the majority—of the audience? It's hard to put a timestamp on that one, but you can be pretty sure that Ronald D. Moore was there for it. Moore is probably as close to speculative fiction royalty as TV showrunners can get these days, and the writer-producer's most recent project is a shoot-the-works adaptation of Diana Gabaldon's bestselling Outlander series of fantasy novels, a twistily plotted story of time travel and romantic intrigue in 18th-century Scotland and postwar (very recently postwar, in fact) Britain. The show's mid-season finale, The Garrison Commander, airs Saturday, Sept. 27 at 9 p.m E.T.; Starz announced Friday that the show would go on hiatus until April 4, when it comes back with episode 9. Moore, now in Scotland, took time out of the season 1.5 shooting schedule speak to us about the series, the work of adapting several large and complicated novels into a compelling narrative, and the show's instant popularity among feminists. Adweek: So this show gets a lot of love from women's sites like Jezebel that aren't necessarily speculative-fiction-focused or even TV-focused for its portrayal of a very complicated lead character. Is there any way to take into account and serve that audience specifically as you see it grow? Ron Moore: I mean, to be honest, I don’t really think of it in those terms—I’ve had this question a few times. I just write for an audience. We have a fairly large female demographic, but we don’t talk in terms of “the audience is female and you should think about it in those terms.” That’s how I’ve approached the project since I read the book. It’s just a big adventure story.

Read More

Super Bowl Rematch Tops Nielsen TV Twitter Sports Broadcasts

September 24, 2014  |  Media Week  |  No Comments

The Super Bowl rematch between the Seattle Seahawks and Denver Broncos put CBS Sports on top of Nielsen's TV Twitter ratings in the sports broadcast category last week. But unlike the lopsided NFL championship game, which saw the Hawks steamroll the Broncos, this week's contest was a corker. The Hawks came out on top in a nail-biting overtime win, which did wonders for CBS, giving the network four out of 10 of its football contests in the top 10 Twitter response ratings. The Hawks-Broncos clash lit up the sports Twittersphere with 663,000 unique tweets reaching an audience of 7.2 million Twitter users. Most of the tweets centered on the see-saw battle that saw Denver QB Peyton Manning engineer a last-minute drive that tied the game and forced it into overtime. But the Broncos came up short, 26-20. One viewer had a religious experience. Dear Football gods, Thank you for this Broncos-Seahawks game. — CBS Sports (@CBSSports) Sept. 21, 2014 Another had a "take that" take. The @DenverBroncos give Seattle a taste of their own medicine. Safety. pic.twitter.com/qNvLPiLexK — CBS Sports (@CBSSports) Sept. 21, 2014 And there was this tweet playing on the Broncos' home town. BREAKING: the Broncos are being renamed the Enver Broncos due to the lack of D. #NFL #DENvSEA — Richard David Jordan (@richarddjordan) Sept.

Read More