Posts Tagged ‘television’

How Daily Fantasy Sports Became a Heavyweight in the Advertising World

July 6, 2015  |  Media Week  |  No Comments

It seems these days sports fans can't catch a game on TV or listen to sports talk radio without being hit with ads for daily fantasy sports (DFS). While fantasy sports have enjoyed a long run, with digital giants ESPN, Yahoo and CBS capturing the attention of sports-crazed gamers, a daily form of drafting players and tracking teams is exploding in popularity. The fantasy sports world boasts 56.8 million active players in the U.S. and Canada, according to the Fantasy Sports Trade Association. Of those, roughly 20 percent are participating exclusively in DFS, up from 8 percent in 2013, with just two providers—6-year-old FanDuel and 3-year-old DraftKings —cornering the market. It's not just fans' ability to build a new team on a daily basis that's the driver. The real key to DFS' success is legalized betting. Thanks to a series of technicalities, DFS players can win cash. One heavy hitter, Tommy Gelati, has won well over $100,000 playing DFS and even has parlayed his success into a hosting gig on SiriusXM's Fantasy Sports radio station. "I play high volume—thousands [of dollars] a day," said Gelati.

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This Hilarious Promo for SharkFest Bites Shark Week Where It Hurts

June 23, 2015  |  Media Week  |  No Comments

Nat Geo Wild is taking an unapologetic chomp out of a Discovery Channel summer staple. The network, a joint venture between the National Geographic Society and Fox, has released a promo that all but admits it's stolen the idea of multiple nights of shark-infested programming from its cable competitor. Discovery Channel's 28th Shark Week begins July 5 and features 19 hours of sharktastic shows—the most ever. Nat Geo Wild also kicks off its SharkFest on July 5. "It's the same friggin' sharks anyways," the promo blares. "Sharks cannot sign an exclusive contract with a network ... we're pretty certain on that." Want even more sharks?

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TV Land Cements Its Gen X Rebranding With a New Logo

June 23, 2015  |  Media Week  |  No Comments

TV Land has been giving its channel a Generation X-themed overhaul, and now it's done the same with its logo, which debuted on the network today. Its first new logo in four years is meant to represent what the new TV Land is all about: "quality, cleverness and truth," according to the network. More accurately, the network is no longer catering to the older audiences that watched its multicam sitcoms like Hot in Cleveland, Retired at 35 and Kirstie. It's going after Gen Xers. "Our new logo, look and editorial voice are a part of a major overhaul of the TV Land brand itself," said Kim Rosenblum, evp, marketing and creative. "The majority of our audience in prime time and weekends are now Gen Xers—vibrant, working adults who grew up on MTV and edgier shows.

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How the Sundance Doc ‘The Wolfpack’ Kickstarted a Media Frenzy

June 22, 2015  |  Media Week  |  No Comments

With the June 12 theatrical release of The Wolfpack —winner of this year's Sundance Film Festival Grand Jury Prize for U.S. Documentary—the Angulo brothers have been thrust into the media spotlight, landing in Vogue, Vanity Fair and on the cover of The New York Times' Arts & Leisure section, and even collaborating with Vice Media on a short film. Being plunged into such a media frenzy could overwhelm anyone, but for the young men who spent much of their lives locked away from civilization in an apartment on New York's Lower East Side and who are just being exposed to media, advertising and everything else in the outside world, it seems to have been a surprisingly seamless transition. "How we're experiencing life right now is definitely [on the go]," 20-year-old Mukunda Angulo said in a phone interview from Los Angeles where the documentary just premiered. "That means, well, I'll give you an example: It's as if you're riding on an airport escalator and all these things are passing you by and we are grabbing every single thing." Mukunda and his brothers—Bhagavan, Narayana, Govinda, Krsna (who now goes by Glenn) and Jagadisa (who goes by Eddie)—have spent the last several years emerging from the isolation of their childhood home. Now fully immersed in society, the brothers are at last experiencing media, technology (they have iPhones and Samsung smartphones, while three of the brothers are on Facebook, Twitter and Instagram) and consumer products (brands they have a fondness for include Coca-Cola, Heinz ketchup and Kellogg's cereal; they also like '80s punk fashion and yearn to check out a drive-in movie theater). The Angulos' unusual upbringing was the focus of filmmaker Crystal Moselle's acclaimed documentary, which chronicled their lives over four years following Moselle's encounter with the family during one of their first public outings.

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To Promote Its New Scream Series, MTV is Killing Its Audience

June 19, 2015  |  Media Week  |  No Comments

As MTV continues its huge promotional push on social media for the upcoming series Scream, the network has unveiled its latest method for hooking potential viewers—killing them. In the spirit of Scream, a series based on the hit horror-film franchise that debuts June 30, MTV has launched Choose Your Own Murder, an interactive online game that places users in the middle of their own horror movie scenario, which unfolds from their POV and asks them to select from various options a way to escape a killer that's pursuing them. As the game begins, the user is about to have sex with a half-naked woman when there's a noise outside the bedroom. The action pauses while the user has 10 seconds to choose between two options: "Go check it out" or "Ignore it." As in the Choose Your Own Adventure books, the story unfolds differently depending on the path users take. (Later options include "Run for door"/"Hide & call someone" and "Stay where you are"/"Go out window.") The end result, however, is always the same: users are murdered, and in a variety of different ways—sometimes right after their first selection.

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Sponsors Line Up for BET Awards, ‘the Biggest Entertainment Weekend in Black America’

June 17, 2015  |  Media Week  |  No Comments

A number of major brands—Coca-Cola, Cricket Wireless, Domino's, Macy's, McDonald's, Nissan, Samsung, State Farm, Verizon and the U.S. Army—are signed on for the 15th anniversary of the BET Awards and the weekend-long BET Experience, or what sales chief Louis Carr calls the "biggest entertainment weekend in black America." The three-day festival of music and comedy takes place June 25-28 at Club Nokia and the Staples Center in Los Angeles, and is capped by the awards, airing 8 p.m. ET June 28 on the cable network. "However you cut it, looking at numbers or the social media, there is no other weekend where African Americans engage with this type of scale," Carr says. "The sponsors continue to grow, and we're just super excited about next week. "The preeminent brand in black media," as Carr calls it, even has the country's two biggest wireless companies sponsoring different parts of the weekend. AT&T-owned Cricket Wireless will sponsor a new category called the FANdemonium Award along with the live After Party Post Show, while Verizon will sponsor a red carpet Periscope livestream. "They both live in the same neighborhood, and they've been able to function without any conflicts in the past," Carr says. And if you check out the live stream, you'll notice Nissan's new 2016 Maxima parked front and center. Domino's is sponsoring the countdown clock during the Red and Ready Pre-Show. "When you look at the BET Awards in our 15th year, and look at the success we've had over the years, it really makes advertisers very attractive," Carr said. Coke has been associated with the BET Awards since the beginning. This year the company is sponsoring a user-generated contest. The winner of the #BETInstaStar contest will be flown to Los Angeles to attend the show and present the Coca-Cola Viewers' Choice Award on-air. State Farm will once again sponsor the Humanitarian Award.

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‘Catastrophe’ Makes Its American Debut on Facebook, Not Amazon Prime

June 15, 2015  |  Media Week  |  No Comments

British comedy Catastrophe will make its American debut this evening on Facebook. While the first season will be available Friday on Amazon Prime, the 24-minute debut episode hits Facebook at 7 p.m. ET today and will be available for 48 hours. The "virtual screening party" is also expected to include engagement with the series' stars and writers, Rob Delaney and Sharon Horgan. The episode will include the hashtag bug #CatastropheTV.

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Orange Is the New Black’s Latest Inmate Is a Character From a Virgin Ad Campaign

June 10, 2015  |  Media Week  |  No Comments

Last year, Virgin Media in the U.K. introduced an ad character who's literally a night owl, staying up late to binge-watch show after show on Netflix. Now, that owl—who goes by the name Ally McNab—is one step closer to her anti-heroes on Orange Is the New Black. A new campaign from BBH London, pushing Netflix streaming on Virgin, actually sends Ally to Litchfield Penitentiary, where she becomes the latest orange-clad newbie inmate. And the show's famous characters even filmed scenes with their freaky new cellmate. (Not surprisingly, Suzanne "Crazy Eyes" Warren takes a shine to her new feathered friend—either because they have a similar stare, or because Crazy Eyes befriends everyone.) The spot actually combines new and existing footage. It's an interesting bit of film, considering all the players involved. "It's a piece of content involving an entertainment property, a subscription streaming service and a broadband provider," says Jeremy Ettinghausen, innovation director at BBH and BBH Labs. "It stars characters from a TV show interacting with characters from an advertising campaign, in an advertising campaign for a TV show, a broadband provider and a subscription entertainment service. Is this a new content type? We don't know. Is it interesting? We think so, maybe simply because we can't put it in a box." The campaign is running online, on social media, in retail, and on video on demand.

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First to Tweet and Take Selfies? It Was This Horrid Family From a Century Ago

June 5, 2015  |  Media Week  |  No Comments

Kim Kardashian may be the queen of selfies, with a bestselling book to prove it, but she's not the first over-sharing, narcissistic reality show star. That dubious title would go to the Bellacourts of the upcoming Comedy Central series Another Period. They're the debauched, filthy-rich members of a famous-for-being-famous clan that the cable channel is calling "the original ballers." The Rhode Island bluebloods never fail to make an entrance (think upskirts and crotch shots), and they're social media early adopters (credited with early, crude tweets and swipe lefts). They know a thing or two about virality, quite literally—they are 19th century celebrities, after all. A handful of promo spots, created in-house, launched this week. They mix the show's turn-of-the-century twisted Downton Abbey-esque setting with today's tropes. "We wondered what these hilariously terrible people of another time would do with modern technology," said Lu Chekowsky, the channel's svp of brand creative, "and wanted to play with all the ingredients of the show that make it great—the gilded age, the reality show excess and the hip-hop sensibility." The 10-episode series, from writer-producer-stars Natasha Leggero and Riki Lindhome, also features Michael Ian Black, Christina Hendricks, Paget Brewster and Jason Ritter. The show debuts June 23.

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Timothy Simons on How Veep’s Political Fiascos Mirror Real-Life Scandals

June 2, 2015  |  Media Week  |  No Comments

Specs Age 36 Claim to fame Stars as Jonah Ryan on HBO's Veep (Season 4 finale airs June 14 at 9:30 p.m.) Base Los Angeles Twitter @timothycsimons What's the first information you consume in the morning? I'm a night person, but because of being in the film business and having children, my schedule has shifted, and I'm always terrified that I'm going to oversleep. So the first thing I do, almost every single morning, is wake up and look at the clock while thinking, "There's no fucking way I'm not late for something." And then there are some mornings where—even though I really try not to—the first thing I do is check Twitter, which makes me feel like a garbage human being. Who do you follow on Twitter? I cast a wide net. I really enjoy following comedians. I like sort of esoteric and weird Twitter jokes. But I actually unfollow people if they make jokes about a celebrity's death within the first two minutes of that celebrity dying. After 24 hours, fine, but the idea of "this horrible thing just happened and I need to make social media hay out of it" really annoys me. So I've done a pretty good job of curating a Twitter feed that doesn't make me hate the world. What's your favorite app? The one that I am currently using, and which I am equally proud of and super embarrassed about, is the Topps' Star Wars: Card Trader app. I thought I'd do it for a few weeks, but it's stuck around a lot longer than I had expected. What TV shows do you watch? Togetherness was a huge one for me. I really loved that show; it was just so massively uncomfortable and funny and true

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