Posts Tagged ‘television’

Destination America Tries to Scare Up Viewers With a Live Exorcism

July 30, 2015  |  Media Week  |  No Comments

Discovery may have gotten out of the outlandish-TV-stunts business, but its sister networks didn't get that memo. Destination America will televise what it's calling the first live exorcism in U.S. history, airing Exorcism: Live! on Oct. 30. A house, not a person, will be the subject of the exorcism, which will take place at the same suburban St. Louis home where an exorcism was performed on Roland Doe in 1949. That event inspired William Peter Blatty's 1971 novel The Exorcist and its iconic 1973 film adaptation, which starred Linda Blair. During the telecast, paranormal investigators the Tennessee Wraith Chasers from the network's Ghost Asylum, along with psychic medium Chip Coffey, "will explore each crevice of this terrifying home, from the attic to the basement, to find whatever or whomever has scared Americans to death for decades," said Destination America in a release.

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No Surprises, No Compromises: Freddy Wong’s Tips for Great Brand-YouTuber Partnerships

July 30, 2015  |  Media Week  |  No Comments

RocketJump is one of the most successful entertainment channels on YouTube. With more than 7.6 million subscribers the channel has grown into a powerhouse in the action/comedy genre. And while that reach can be alluring to advertisers, RocketJump CEO Freddie Wong says there are a few things you need to know before brands get into bed with creators. We caught up with Wong at Vidcon where, in the video above, he gave practical advice to brands and YouTubers: "If it doesn't feel organic to the audience, you gotta trust your gut." We also challenged RocketJump's CFO Jamie Lukaszewski to interview his boss about how the company works with brands, and how DIY digital video is changing how media is produced, consumed and sold. "It's going to look, in some ways, like traditional movies and traditional television, and in some ways it's going to look like nothing you've ever seen befofre," says Wong. Adweek responsive video player used on /video.

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Tips for Great Brand-Creator Partnerships From One of YouTube’s Biggest Stars

July 30, 2015  |  Media Week  |  No Comments

RocketJump is one of the most successful entertainment channels on YouTube. With more than 7.6 million subscribers, it has grown into a powerhouse in the action/comedy genre. And while that reach can be alluring to advertisers, RocketJump CEO Freddie Wong says there are a few things brands and creators need to know before getting into bed together. We caught up with Wong at VidCon in Anaheim, Calif., last week. He shares practical advice for brands and YouTubers in the video above: "If it doesn't feel organic to the audience, you gotta trust your gut." We also challenged RocketJump's CFO Jamie Lukaszewski to interview his boss about how the company works with brands, and how DIY digital video is changing how media is produced, consumed and sold. "It's going to look, in some ways, like traditional movies and traditional television, and in some ways it's going to look like nothing you've ever seen before," says Wong in the video below. Adweek responsive video player used on /video.

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Rosanna Pansino’s 5 Tips for Being a Successful YouTuber

July 29, 2015  |  Media Week  |  No Comments

Rosanna Pansino can whip up a tiramisu, top off (and then taste) a mystery pizza , and bake a Captain America cake , all while building a loyal foodie following. And she's done it to the tune of 4.3 million subscribers to her YouTube channel. Pansino is also about to release her first book, The Nerdy Nummies Cookbook, which promises "sweet treats for the geek in all of us." We caught up with Pansino at VidCon, where she gave us five tips for being a successful YouTuber.

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To Rebrand for Generation Xers, TV Land Ditches Nostalgia

July 20, 2015  |  Media Week  |  No Comments

Since it launched in 1996, TV Land has been the television version of comfort food, satisfying nostalgia-loving audiences with a mix of beloved reruns and, more recently, original sitcoms like Hot in Cleveland that felt as familiar (and dated) as those syndicated shows. But as the landscape has changed, its core demo of viewers in their 30s and 40s has developed a far more cultured TV palate. "With all of the options now, to go back in time and look at programming from years ago, you can't survive on being a library offering anymore," said Chris Geraci, president of national broadcast, OMD. "That's not going to work going forward." So the network stopped looking back and started looking ahead this year, with a rebrand to win back the Generation X audiences who crave edgier, serialized fare. "We needed to evolve.

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NBA Basketball Is Coming to Saturday Nights on ABC

July 16, 2015  |  Media Week  |  No Comments

ABC is opening up another night of NBA action, adding Saturday night games for next season. The eight-game slate will tip off Jan. 23, 2016 and run twice a month through the rest of the season, with games starting at 8:30 p.m. ABC is coming off its most-watched NBA Finals since it began airing the NBA in the 2002-03 season, with nearly 20 million viewers watching the Golden State Warriors capture their first title in 40 years, defeating the Cleveland Cavaliers in six games. Under its current rights deal with the NBA – which expires after next season – ABC was scheduled for 16 games. Instead of airing doubleheaders on Sundays, ABC will now air one on Saturday nights and one on Sunday afternoons. Per usual, ABC's NBA slate begins with its Christmas Day doubleheader. "We expect to establish this series as a big-game destination for NBA fans, along the lines of what we've accomplished in college football with Saturday Night Football on ABC," said ESPN president John Skipper. ABC and ESPN will now combine to televise NBA games four days per week: Wednesday, Friday, Saturday, Sunday.

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The ESPY Awards Tripled Viewership in Its Broadcast Debut

July 16, 2015  |  Media Week  |  No Comments

The ESPY Awards made a strong debut in its move to broadcast television last night, as the three-hour telecast drew 7.7 million viewers, according to overnight numbers from Nielsen. The viewership was more than triple last year's 2.2 million when the awards show aired on namesake network ESPN. Caitlyn Jenner, the 1976 Olympic gold medalist, then known as Bruce and who recently transitioned from male to female, was the recipient of the Arthur Ashe Courage Award. Jenner personally thanked "my buddy" Diane Sawyer, whose sit-down interview with Jenner in April drew a whopping 17 million viewers on ABC. "You can only tell your story the first time once, and you did it so authentically and so gracefully," Jenner said to Sawyer, who was in the crowd. "I'm so proud to have you as a friend." Other highlights from the program included noted Boston Red Sox superfan Ben Affleck presenting New York Yankee legend Derek Jeter with the Icon Award and Cincinnati Bengals' Devon Still accepting the Jimmy V Perseverance Award for himself and his five-year-old daughter, Leah Still, who has been battling cancer. The night also included many advertisers ABC viewers might not be accustomed to, including Draft Kings, a Nike spot more fitting for ESPN, and UFC fighter Ronda Rousey pitching for Metro PCS .

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TLC Cancels ’19 Kids and Counting’

July 16, 2015  |  Media Week  |  No Comments

TLC has canceled one of its most successful reality shows nearly two months after it was revealed one of the stars of the show had molested several underage girls. Josh Duggar, one of 19 children of an Arkansas family documented by TLC since 2008, admitted to molesting five underage girls in 2002 and 2003, including four of his sisters, when he was a teenager. "After thoughtful consideration, TLC and the Duggar family have decided to not move forward with 19 Kids and Counting. The show will no longer appear on the air," TLC said in a statement. The network is partnering with advocacy groups to "raise awareness and educate parents and families about the issue." It will also produce a one-hour documentary featuring Jill and Jessa Duggar who were victims of Josh Duggar. The commercial-free documentary will air later this summer. "TLC has been especially concerned for the victims in this situation, including the Duggar family, and it is our hope that this effort will help those in need learn where to turn for information and help." Duggar parents Jim Bob and Michelle sat down for an interview with Fox News Channel's Megyn Kelly in early June saying what happened was "not rape" because Josh's victims "didn't know or understand" what was happening to them. Their responses seemed to downplay the seriousness of the abuse, leaving TLC in a unpredictable position. As the story broke, TLC went ahead airing a 19 Kids and Counting marathon on the night of May 21, but shelved the show the following day.

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TiVo Tries to Scoop Up Former Aereo Customers

July 8, 2015  |  Media Week  |  No Comments

In the ashes of Aereo's now-defunct service, TiVo is making a play for the streaming service's former customers. Over the past few days, an email bearing the Aereo logo with the subject line "Aereo Bankruptcy Resolution" has been hitting Aereo subscribers' inboxes. The email, which TiVo confirms to Adweek it sent, pitches the company's Roamio-OTA DVR, explaining that the device "was conceived, developed and introduced for people just like you." TiVo purchased the Aereo trademark and customer lists following Aereo's bankruptcy filing in November. In a 6-3 decision, the Supreme Court ruled last June that Aereo was infringing on the copyright of the major broadcast networks. At its height, Aereo counted nearly half a million subscribers in several metropolitan areas, including New York City, Atlanta, Boston and Cincinnati. For a monthly subscription, Aereo's technology allowed subscribers to receive broadcast signals over the Internet. The TiVo offer gives ex-Aereo customers a Roamio OTA box, a TiVo Stream and two years of service for no money down and $19.99 per month . By comparison, Aereo's monthly rate was $8, though at least the Supreme Court won't shut down TiVo's offering

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The Voice of So Many Simpsons Characters, Harry Shearer Will Return, After All

July 7, 2015  |  Media Week  |  No Comments

It looks like Mr. Burns and Principal Skinner, among many others, will sound the same when The Simpsons returns this fall. After previously saying he would not return for the animated sitcom's 27th season, Fox announced today that Harry Shearer will be back alongside the rest of the principal voice cast—Dan Castellaneta, Julie Kavner, Nancy Cartwright, Yeardley Smith and Hank Azaria. The news was confirmed on The Simpsons' official Twitter account this afternoon. Shearer has been the voice of many notable Springfieldians, including Ned Flanders, C. Montgomery Burns, Waylon Smithers, Kent Brockman and Principal Seymour Skinner

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