Posts Tagged ‘television’

Sharlto Copley and Michelle Forbes Will Star in PlayStation’s Powers

August 18, 2014  |  Media Week  |  No Comments

Sharlto Copley will star as the lead in Powers, Sony PlayStation Network’s first foray into original programming. Copley , of District 9 and recent box office grand slam Maleficent, joins the lineup of stars in the drama adapted from a Marvel comic book series. FX had been trying to develop the series since 2011. Michelle Forbes of The Killing and Susan Heyward of The Following play other key roles in the crime series, which follows detectives assigned to investigate murder cases involving people with superpowers. The cast also includes Eddie Izzard , Noah Taylor, Susan Heyward, Olesya Rulin, Max Fowler and Adam Godley. Hannibal’s David Slade will direct the first two episodes, set to debut in December. Sony ordered 10 episodes of the show to be produced by Sony Pictures Television, according to Variety. At CES this year, Sony promised it would be competing with streaming video on demand (SVOD) providers Netflix and Hulu—companies whose services, particularly when used by apps distributed on the PlayStation Network, have grown in popularity over the last five years. In a June statement , Sony said PlayStation users will receive the first episode of Powers for free and the entire series will be free for U.S. Playstation Plus members. Powers was originally produced as a pilot starring Jason Patric and Charles S. Dutton. It was published by Image Comics in the early 2000s before moving to Marvel Comics’ Icon, where it continues today.

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Maggie Gyllenhaal’s Twitter Fail: Being a Perfectionist

August 15, 2014  |  Media Week  |  No Comments

Specs Who Maggie Gyllenhaal Age 36 Accomplishments Stars in the BBC/SundanceTV miniseries The Honourable Woman (Thursdays 10/9c on SundanceTV); appears in the movie Frank (in theaters Aug. 15) Base New York

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Is Product Placement the Savior or the Scourge of Entertainment?

August 15, 2014  |  Media Week  |  No Comments

As movies, TV and video become increasingly flexible, on-demand forms of entertainment, most types of advertising have struggled to keep pace. The big exception? Product placement. When your branding appears right alongside the characters and action of popular content, it's almost certain to stay there forever, making product integration one of today's hottest marketing topics. That's why we dedicated this week's #adweekchat to the issue of product placement. When does it work? When does it derail a story for the sake of a plug? More than 340 marketers and movie buffs joined the conversation, so check out a selected transcript below to see the questions and some of our favorite answers. Viewing on mobile?

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Bon Appétit Joins Reality Foodie Fray With New Bravo Show

August 11, 2014  |  Media Week  |  No Comments

For the first time in its 58-year history, Cond

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The 10 Strangest TV Promo Items We’ve Ever Received

August 8, 2014  |  Media Week  |  No Comments

Television series fight an uphill battle to get noticed. There's not just too much content on television for even the best team of TV writers to watch it all, there's too much good content. So when premiere dates approach, networks send out gimmicky press kits with all kinds of crazy stuff in them—bound books of photos, preview episodes, t-shirts, beach towels, branded water bottles—in order to get a reporter's attention. This stuff gets mostly piles up on desks or populates our giveaway table but, in the interest of full disclosure, it should be noted that I have a whole collection of novelty flash drives. Sometimes, though, the promo items are so over-the-top weird (or fun, or both) that they really do manage to catch the eye. Although of course we try not to let stunt marketing affect coverage, we also cover marketing, and after a few years of seeing this stuff pass through the mailroom, we figured it deserved a post of its own, if only to show off how much work goes into a side of the entertainment business that consumers almost never see. Here are the 10 of the strangest TV industry press kits we've seen.

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MTV Brings Back House of Style as Multiplatform Native Ad

August 8, 2014  |  Media Week  |  No Comments

Fans of MTV's House of Style can catch up on the latest fashion trends thanks to a Unilever -sponsored relaunch of the series online and on-air. "We're looking at it as a way to marry franchises with partners, taking advantage of the editorial clout that House of Style has and the timelessness that House of Style has," Rachel Baumgarten, svp of integrated marketing for Viacom Velocity Music Group, explained. The eight-episode Web series, which is hosted by rapper Iggy Azalea and special correspondent singer Rita Ora this season, kicked off on Thursday on MTV.com. The classic show will also have a presence in this year's Video Music Awards through special House of Style commentary segments mixed in throughout the Aug. 24 broadcast. A 30-minute TV special on the best looks from the VMAs will follow on Aug. 26. Azalea and Ora will also be performing at this year's music awards. Interspersed throughout this season will be product integrations for Unilever's Caress, Degree Women and TRESemm

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Missing Mad Men? Here’s Christina Hendricks Trying to Work in a Modern Office

August 7, 2014  |  Media Week  |  No Comments

The final half of the seventh and final season of Mad Men won't premiere until next spring (although filming has wrapped—and according to Elizabeth Moss, there was a lot of crying going on as the cast shot the finale). For now, Mad Men fans have to snack on whatever measly morsels they can get—like Jon Hamm goofing around on Fallon, or Christina Hendricks trying to navigate a modern office in the Funny or Die video below. And good old Joan, she's still the sharpest person in the room even when she can't find the phone.

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The Deal Is Off Between Fox and Time Warner

August 5, 2014  |  Media Week  |  No Comments

That was abrupt: 21st Century Fox today withdrew its long-discussed bid to acquire a controlling interest in Time Warner Entertainment, a megamerger that would have made the resulting entity so big even noted takeover artist John Malone said the deal

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See How Slow Your Internet Connection Is by State

August 5, 2014  |  Media Week  |  No Comments

Alas, Alaska. Also Arkansas. It's a terrible time to be living in the deep South or outside the Lower 48 if you're a web developer. At least that's what Tom Heppard over at BroadView Networks is demonstrating with this handy map. With this picture (click to see a bigger version), you can see exactly what's going on in your state. You can also take a look at a text ranking, best to worst, here .

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Hyundai Will Air an 11-Minute Sci-Fi Short Film During the Ad Breaks of TNT’s Legends Premiere

August 4, 2014  |  Media Week  |  No Comments

Serious commercials are hard to do well, but when you're doing content specifically for TNT's upcoming Sean Bean spy thriller, Legends , it's sort of mandatory. So Hyundai and TNT turned to New Form, the ad shop run by movie idea guys Brian Grazer and Ron Howard, to create an energetic three-part story that will air over a combined total of 11 minutes during the limited commercial slots of Wednesday's Legends pilot. TNT

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