Posts Tagged ‘television’

Multicultural TV’s Success Isn’t About Whites Getting Less, It’s About Everyone Getting More

March 27, 2015  |  Media Week  |  No Comments

After the success of multicultural shows like Fox's Empire, CW's Jane the Virgin and ABC's Fresh Off the Boat, Deadline reported this week that some white actors and their agents are feeling victimized by the TV industry's growing interest in diverse casting. But you know who doesn't mind this trend? Advertisers.

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Multi-Ethnic Coalition Denounces Controversial Deadline Article

March 26, 2015  |  Variety  |  No Comments

A coalition of several organizations issued a statement on Wednesday condemning a Deadline Hollywood article that sparked controversy for its characterization of the TV industry’s casting practices regarding minority actors. The coalition, comprised of American Indians in Film and Television, Asian Pacific American Media Coalition, NAACP Hollywood Bureau and National Hispanic Media Coalition, condemned Deadline for... Read more

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Mulder and Scully Are Returning for The X-Files Miniseries

March 24, 2015  |  Media Week  |  No Comments

Special agents Fox Mulder and Dana Scully are back! Actors David Duchovny and Gillian Anderson have agreed to reprise their iconic roles for an upcoming six-episode reboot of The X-Files on Fox. "I think of it as a 13-year commercial break," series creator and executive producer Chris Carter said in a release on the show's newly updated website ,

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Kal Penn Is Bringing Big Data to the Masses With New Nat Geo Show

March 24, 2015  |  Media Week  |  No Comments

Specs Who Kal Penn Age 37 Claim to fame Host and producer of National Geographic Channel's The Big Picture with Kal Penn

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These Shows Have Global Appeal

March 23, 2015  |  Media Week  |  No Comments

Jane the Virgin, the CW hit, owes its success to many—not the least of which is its star (and Adweek cover girl) Gina Rodriguez, who took home a Golden Globe Award for Best Actress in a Comedy this past January for her leading role on the dramedy. But it all started with the Venezuelan telenovela Juana la Virgen, on which Jane the Virgin is based. From All in the Family to American Idol, American TV has a long history of series based on hits in other countries. Here, some other current TV and streaming series with offshore origins. Love Lust or Run

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Google Fiber May Have Created a Game-Changer: Real Measurement of TV Ad Views

March 20, 2015  |  Media Week  |  No Comments

Want to know exactly how many people saw your ad on TV? Want dynamic insertion? The answer has long been "tough luck." But now it's possible ... in Kansas City. Adweek has learned that Google will be rolling out a TV ad-tracking system similar to the technology used to measure ad views online, giving the company a more accurate idea of how many people are watching the ad inventory it sells in Kansas City than traditional panel measurement ever could. This is a big deal: TV measurement has been changing rapidly in the past few years, but the traditional gross ratings point, which relies on a panel of Nielsen viewers small enough to create problems for networks without multimillion-viewer bases, is still the industry standard. Relatively few households have Nielsen boxes; every household with Google Fiber, obviously, has a Google Fiber box. And that box can put the ad in whenever it's timely, and tell the client about it. "Fiber TV ads will be digitally delivered in real time and can be matched based on geography, the type of program being shown (sports, news, etc.), or viewing history," the company explains in a blog post set to go live this afternoon. "Like digital ads, advertisers will only pay for ads that have been shown, and can limit the number of times an ad is shown to a given TV. We're excited to see how this test progresses, and we're looking forward to hearing from local businesses and viewers along the way." Viewers can opt out of being shown ads based on their viewing history, the company says

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Web TV Players Turn Up the Heat on Cable Providers

March 18, 2015  |  Media Week  |  No Comments

Just over two months ago, Dish unveiled Sling TV at the Consumer Electronics Show. It was a big deal: the service offers premium cable channels like AMC, Adult Swim and the 400 lb. gorilla of cable networks, ESPN, and at $30 a month, live. Its slogan? "Take back TV." Monday, news that Apple is planning a similar creation leaked to The Wall Street Journal—indeed, the service is set to include every broadcaster except NBC (and thus none of NBC's sister networks, either) and several cable channels, and to run between $30 and $40 a month. A few days earlier, Sony announced that its own TV service, revealed at last year's CES, was literally ready for primetime—it, too, will have broadcast networks (only ABC was still holding out) and several cable players involved, including Viacom, which owns all-important Nickelodeon. Sony's similar Vue service went live today

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Connie Britton ‘Would Love to Come Back’ to ‘American Horror Story’

March 18, 2015  |  Variety  |  No Comments

It’s no secret: Women have always run “American Horror Story.” Whether they were running covens or performing as freaks, the women of “American Horror Story” have always made waves. The ladies of the show were celebrated by the Television Academy Tuesday night with a special panel, including cast members Kathy Bates, Jamie Brewer, Connie Britton, Sarah... Read more

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CBS Gets Into the Big Data Game

March 17, 2015  |  Media Week  |  No Comments

CBS may have launched a new streaming service (and announced a new one for daughter network Showtime on the heels of the Apple press conference where HBO Now was unveiled), but traditional TV is where it's at, as far as the television company is concerned. Today, the company unveiled a new product designed to demonstrate TV's reach power to CBS clients, which it's calling "Campaign Performance Audit," or CPA. In a world full of official-sounding initials, CPA stands out for its amalgamation of third-party metrics into a single data set; CPA's info pulls together numbers from Nielsen units including Catalina Solutions, Buyer Insights, MotorStats, MRI Fusion, Brand Effects and Cambridge Media Demand Landscape. There's also some proprietary data on ad effectiveness done out of CBS's studio complex Television City, but the message here is pretty clear: CBS is in the traditional TV biz to stay. "Research shows that network television is the most powerful medium in building both brand awareness and equity for marketers," the network's chief research officer David Poltrack said in the company's statement to press. CBS's more-for-us attitude could reap dividends if its competitors choose to focus on digital properties in the coming months, which seems to be the direction the wind is blowing. As services like Apple TV, Sling and Sony's upcoming Vue service roll out and gain traction, plenty of players are casting about for sexier options than old-fashioned television. CBS is contending that TV is still the most efficient. The TV ad market is experiencing some trouble, efficient or not: the Standard Media Index reported today that ad spending had declined 4 percent last month when compared to the same time last year. Some of this was simply falloff across all networks reflected in the absence of the Sochi Olympics from the airwaves, the report said, but auto was down 21 percent and financial services was off by 18 percent. Telco, of course, was up.

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3 TV Shows That Have Awesomely Come to Life at SXSW

March 16, 2015  |  Media Week  |  No Comments

It's not just interactive technologies, film and music at the South by Southwest festival on March 13 through March 21. Several TV brands came to Austin and created experiential activations that let fans delve deeper into their favorite shows, as well as introduced the programs to potential new audiences. Here's a few of our favorites. The Simpsons Kwik-E-Mart Truck

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