Posts Tagged ‘television’

Why Advertisers Are So Eager for This Year’s Macy’s Thanksgiving Day Parade

November 25, 2015  |  Media Week  |  No Comments

As broadcast TV ratings continue to plummet this fall, advertisers have fewer and fewer reliable options outside of sports when it comes to making ad buys for the holiday season. But tomorrow, they get a Thanksgiving treat: the robust audience tuning in for NBC's broadcast of the 89th annual Macy's Thanksgiving Day Parade. The telecast, which NBC will air live from 9 a.m. to noon (and repeat at 2 p.m., after the National Dog Show), has become one of the year's best bets for advertisers, especially given that Thanksgiving night/Black Friday sales begin just hours later. Last year's parade averaged 22.6 million viewers, and its 6.2 rating among adults ages 18 to 49 topped every other nonsports prime-time telecast on the broadcast networks last fall.

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Millennials Are Watching More TV on Hulu This Fall and Less When Shows First Air

November 20, 2015  |  Media Week  |  No Comments

Millennials are still watching new episodes of television shows this fall—it's just taking them longer than ever to do so. Adults ages 18 to 34 are increasingly turning away from live TV to time-shift programming on platforms like Hulu, according to new insights from data technology and research firm Symphony Advanced Media (SymphonyAM). The study, which looked at fall season programming through Nov. 1, found that millennials are only watching live TV 30 percent of the time. They're also spending 30 percent of their time watching programs outside of Nielsen's live-plus-3 and live-plus-7 measurements, including OTT programming, VOD beyond three days after an episode's premiere and DVR more than seven days after a show airs.

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South Park Hysterically Satirized Ad Blocking and Sponsored Content

November 19, 2015  |  Media Week  |  No Comments

South Park's 19th season has been unusually strong, thanks to a season-long storyline involving topics like political correctness and gentrification. "Sponsored Content," last night's episode of the Comedy Central hit, was one of its best yet in 2015. Show creators Trey Parker and Matt Stone hilariously took on several of the issues advertisers have been grappling with, including ad blocking and sponsored content. In the episode, the elementary school's new principal, PC Principal, informs the student editor of the school newspaper, Jimmy, that he can no longer distribute the paper in school until the content is pre-approved. Jimmy refuses and instead delivers it door to door, to the delight of parents who are finally able to enjoy news stories that aren't obstructed by ads. "There's no ads, no sponsored content, no links to click on," says one overjoyed parent, Stephen. He then goes off on this rant about the insanity of reading content online: "Do you know how long it's been since I was just able to sit back and read the news? I got so used to getting news off the internet, but I feel like I'm always trying to chase the news somehow. It's like I'm in a black void trying to reach the news story, but then the next thing I know, I'm reading an ad for Geico.

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Ad of the Day: Netflix Shows You the Consequences of Being the Worst Kind of Rat

November 18, 2015  |  Media Week  |  No Comments

You've seen this kind of torture scene before. A man sits bound to a chair, preparing to feel unimaginable pain after crossing a line with his tough-guy boss. He seems to have leaked some sensitive information—or even informed on the guy. Whatever his particular transgressions, he's about to see what it's like to be shoved into a pit of rats while doused in honey. That's the setup of this new Netflix ad from TBWAChiatDay in Los Angeles. And it's one of those spots that's better to enjoy spoiler-free, before someone, like a dirty rat, tells you the ending.

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In Today Show Interview, Charlie Sheen Says He’s Done Paying Others to Keep His Secret

November 17, 2015  |  Media Week  |  No Comments

Charlie Sheen has been trying to keep secret his HIV status for four years. After a series of headaches and a hospitalization, Sheen thought he had a brain tumor. Instead, doctors told him he was HIV-positive. "It's a hard three letters to absorb," he said this morning on the Today show. Sheen went into a depression as those around him began to extort money from him.

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Presidential Hopefuls Ask for Equal Airtime After Donald Trump’s SNL Gig

November 16, 2015  |  Media Week  |  No Comments

This was inevitable. Following Donald Trump's hosting stint on the Nov. 7 episode of Saturday Night Live, three Republican presidential hopefuls have requested equal time on NBC stations. According to the FCC's "equal time" rule, broadcast and radio stations are required to offer an equivalent opportunity for candidates to appear on non-news programs. NBC tallied up Trump's airtime at 12 minutes and five seconds. Opposing candidates then had seven days following Trump's SNL episode to request that amount of time on NBC stations. And three of them have: former New York Gov

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‘Canceled’ is a Dirty Word This Fall, but Buyers Aren’t Panicking

November 9, 2015  |  Media Week  |  No Comments

Each year, a few familiar touchstones mark the passage of fall: trees shedding their leaves, the end of Daylight Saving Time and the ritual cancelation of broadcast's lowest-rated new shows. Yet for the first time in more than 15 years, the networks made it to November without pulling the plug on a single new series. Several freshman shows are rating a paltry 0.6 or 0.7 in adults 18-49, but instead of cancelling them as usual, networks are keeping them on the air and reducing their 13-episode orders. Fox trimmed Minority Report's count to 10, while ABC did the same with Blood and Oil. NBC cut Truth Be Told's order to 10 and took The Player down to 9.

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Why Kenan Thompson Thinks Hillary Is a Muscle Implant and Ben Carson Is a Sleeping Pill

November 6, 2015  |  Media Week  |  No Comments

Whether you support Donald Trump as a politician, genius showman, idiot—or all of the above—you might want to check out Saturday Night Live this weekend, as he is set to host what will surely be an episode full of intrigue and spectacle. Adweek sat down with Kenan Thompson, the veteran SNL cast member and host of this year's Adweek Brand Genius awards, and asked him about the Donald's personal brand. While he was at it, and to keep it "fair and balanced," he pontificated on some of the other 2016 hopefuls and their brands as well. Let's just say not all of them are Xboxes and Ferraris.

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Trevor Noah Undergoes Emergency Appendectomy

November 4, 2015  |  Media Week  |  No Comments

The Daily Show host Trevor Noah was rushed this morning into emergency surgery, where the late-night comedian underwent an appendectomy. "We're happy to report that the procedure went well and he is currently recuperating from the surgery," Comedy Central said in a statement. Tonight's show will be a repeat, but Noah is expected back Thursday night. In an interview with Adweek for this week's cover story , the 31-year-old South African comedian talked about the rigors of hosting a new show every day. "Three things," he told us. "No. 1, having a great angle, covering the news, making it funny. The second thing is planning for the future while we're working on the present. You're doing that at the same time, and that's tough, because often creativity lives in the space of a very relaxed atmosphere. Third is, on a personal level, finding that you have to make your skin thicker and thicker every single day."

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Jon Stewart Picks His Post-Daily Show Landing Spot: HBO

November 3, 2015  |  Media Week  |  No Comments

After spending 16 years at Comedy Central as host of The Daily Show, Jon Stewart has found a new network to call home: HBO. The comedian signed a four-year deal with the premium cable network, but he won't be making his debut on any of HBO's TV channels. Instead, Stewart will initially create short-form digital content, for platforms including HBO Go and OTT subscription service, HBO Now. The deal also has a first-look option for film and TV projects. HBO said Stewart is working with cloud graphics company OTOY Inc.

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