Posts Tagged ‘technology’

Netflix Looking To Pursue More Native Advertising

June 16, 2014  |  Media Week  |  No Comments

Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates , tied to the hit series Orange Is the New Black .

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FTC Chair Edith Ramirez Fights for Data Security and Privacy Rights

May 27, 2014  |  Media Week  |  No Comments

One year into her tenure as chairwoman of the Federal Trade Commission, Edith Ramirez is putting the agency front and center as the nation’s leading enforcer on privacy and data security. Through cases like Snapchat, which lied to its users about its privacy practices, and Trendnet, which failed to secure users’ private video feeds, the FTC is setting precedent for how the marketing industry should balance the need to collect consumer data with the need to protect consumer privacy. It never occurred to Ramirez that her law degree would take her to Washington, D.C., let alone run the FTC, at a time when technology has made privacy and data security the defining issue for business and consumers. Her career path was set the minute she met fellow Harvard law school student Barack Obama. She says, “We knew he had an interest in politics, and I knew he would do important things.” Befitting her role as the nation’s privacy arbiter, Ramirez is a no-nonsense individual, not prone to jokes or pleasantries. It’s all business all the time for the San Clemente, Calif., native. Her speeches are precise, carefully worded pronouncements, all assets for the leader of an agency being transformed by privacy and data security issues.

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Netflix Books a Third Season of Orange Is the New Black

May 5, 2014  |  Media Week  |  No Comments

It’s back to the slammer for Netflix, as the streaming service has renewed its prison dramedy Orange Is the New Black for a third season. Netflix has ordered another run of 13 episodes of Jenji Kohan’s show, which is based on the Piper Kerman memoir of the same title. Star Laura Prepon broke the news earlier this afternoon, posting the following text to her Instagram account:

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Viewing Habits Show Traditional TV Networks Still Reign Supreme

April 30, 2014  |  Media Week  |  No Comments

Especially among younger viewers, use and awareness of digital streaming companies is growing to rival that of traditional TV networks. However, television currently remains the top medium by which to consume programming.

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Media Storm Signs Eyeview as Exclusive Partner

April 22, 2014  |  Media Week  |  No Comments

Independent media agency Media Storm had made a deal with Eyeview to further personalize its video offerings. Charlie Fiordalis, managing director of digital at Media Storm, said that one of the most difficult problems with online video ads is targeting the campaign to reflect viewer location. Eyeview focuses on these location-based techniques and deciphers not only where the person is, but local trends and the user's audience demographic. Last year, the companies had worked together on about 20 video advertising campaigns—including DaVinci’s Demons, Teen Wolf and Rectify—that included a call to action. These included tune-in requests specifying which channel you’d need to watch in your city. “People in New York see a totally different video that people in L.A. That hits a lot of the core challenges we have for tune-in,” Fiordalis explained. Now, Eyeview’s technology will only be used in conjunction with Media Storm's offerings as part of an end-to-end solution for publisher needs. Other optimizations can include the local time the channel is on and which theaters the movie is playing in. Clients that will benefit from this partnership include Starz , FX , CMT, Al Jazeera , Food Network and MTV . "Media Storm is a great partner not only because they’re a market leader with very top tier tune-in customers, but because our companies are both focused on leading 1-to-1 video and marketing,” said Tal Risenfeld, Eyeview's vp of sales. Fiordalis hopes that within a year, the online video targeting technology can be used in television ad campaigns. “We can use the same creative on television,” he said. “It’s going to move into that and serve across and optimize across all screens at once."

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Predicting the Future of Cinema: No Limits — and the Web Wins

April 6, 2014  |  Variety  |  No Comments

LAS VEGAS – Filmmakers got a vision of hope as well as a warning in Saturday’s presentations at the Technology Summit on Cinema in Las Vegas. The hope is for a future where technology doesn’t limit filmmakers, where cameras and screens can reproduce almost anything the eye can see, where networks make collaboration effortless — in short,... Read more

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Meet Watch Awards Talent Judge Amber J. Lawson

April 4, 2014  |  Media Week  |  No Comments

Entrepreneur and producer Amber J. Lawson has made a career out of spotting innovative ways to create content online. Recently, she’s noticed that it’s not just the the average joe coming up with good ideas: Brands are cashing in on the action, too. Web shows like Chipotle's Farmed and Dangerous and films like The Lego Movie turn your traditional promotional material into a piece of branded entertainment . “The content space has finally come full circle where brands are reasserting themselves as content creators,” said Lawson, one of the talent judges for Adweek's Watch Awards . The online media player has always dabbled in comedy throughout her career. Several of her projects navigated the switch between the online sphere and the real world (and vice versa) back at a time when the trend was not that common. Her talent competition web show Pop Girl was turned into a television movie called Alyx.

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Apple and Comcast in Talks for Streaming Partnership?

March 24, 2014  |  Media Week  |  No Comments

Could Comcast users say goodbye to fuzzy, buffering videos and hello to fast, HD-quality content thanks to a rumored deal with Apple?

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Sam Champion Wants to Make The Weather Channel a One-Stop Shop for News

March 17, 2014  |  Media Week  |  No Comments

Specs Age Sam Champion Age 52 New gig Managing editor, anchor,The Weather Channel Old gig Weather anchor, Good Morning America You’ve said that your new morning show, AMHQ, will cover news, business, sports and other nonweather topics. Will that all be through the prism of weather? Weather affects every story—whether the event happened, whether people got there on time. If you’re talking about the president’s State of the Union address and he’s going to talk about climate change, how does that story “go through the prism of weather”? It’s a factual story. Weather is part of it.

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Broadway Review: ‘Rocky’ the Musical

March 14, 2014  |  Variety  |  No Comments

Whatever your expectations going into “Rocky,” you come out rocking the technology.  No mystery about where the $16.5 million capital investment went in this musical iteration of the 1976 movie that made an iconic hero of Rocky Balboa. Stephen Flaherty and Lynn Ahrens no doubt took their pittance for scoring the book by Thomas Meehan... Read more

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