Posts Tagged ‘technology’

How CNN Made a Cisco-Sponsored Web Series About Progressive Cities

July 18, 2014  |  Media Week  |  No Comments

During

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Sneaky Facebook Study on Users’ Emotions Draws Ire

June 30, 2014  |  Media Week  |  No Comments

If you use Facebook and found yourself momentarily feeling either better or worse in early 2012, an algorithm may have caused your shift in mood. And that's what has some social media users upset today. A controversial research study published by the Proceedings of the National Academy of Sciences (PNAS) on June 17 started to gain digital traction over the weekend. It revealed that Facebook for one week in January 2012 worked with Cornell University and the University of California-San Francisco to test the emotional reactions of nearly 700,000 users to pieces of content. The users weren't notified of their participation and unknowingly helped the researchers learn that people who read fewer positive words were found to write more negative posts, while the reverse occurred when consumers were exposed to fewer negative sentiments. The information-gathering practice isn't likely to be illegal since Facebook users sign away many privacy rights when they agree to participate on the social platform. And the study's gray ethical issues can be probably be debated ad nauseam.

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Aereo Presses the Pause Button

June 28, 2014  |  Media Week  |  No Comments

With the Supreme Court on Wednesday effectively putting the kibosh on Aereo's streaming services, CEO Chet Kanojia announced that at 11:30 a.m. today Aereo would " pause operations temporarily" until it can

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Supreme Court Effectively Puts Aereo Out of Business

June 25, 2014  |  Media Week  |  No Comments

The official word on Aereo came down from the Supreme Court today, and the word is "no."

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Will Programmatic Advertising Take Over TV?

June 24, 2014  |  Media Week  |  No Comments

Illustration: Alvaro Dominguez YES Who needs ratings when you can buy TV impressions? All you need is a defined audience, the ability to deliver an ad wherever a person is viewing and automation to deliver that ad millions of times across multiple channels. Those are the basics of a programmatic vision for television—a vision that doesn’t care which show a viewer is tuned to but only who that viewer is. Programmatic is eating the media world , and that means television, too. Media buyers, advertisers and tech companies are preparing for a future that’s platform agnostic, that distributes digital video spots across screens whenever a person fires up a smartphone, tablet, connected TV or cable box. The question “Will TV embrace programmatic?” misses the reality: The medium already embraces it. Just last week, Clypd launched a software interface for ad buyers to place automated orders for TV ad space

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The Guild’s Felicia Day Wrote Herself the Role of a Lifetime

June 22, 2014  |  Media Week  |  No Comments

Felicia Day’s dearly departed Web series The Guild started before anybody was really talking about the medium—it was a year before the world knew that lonelygirl15 was a work of fiction. But Day, the series’ sole writer for all six of its seasons, says the show was a vital outlet for her at a time when her career as an actress wasn’t offering much fulfillment. “There was never a role that I felt really represented me,” she says. “I used to get shunted to the sidelines as the third best friend or the secretary. I have an unusual background and interests that don’t really align with mainstream entertainment, so I wrote myself a central role.” That role, of a lonely gamer girl who goes by the handle Codex, became both a rallying cry for girls who, like Day, felt underrepresented in mainstream entertainment and ostracized by gamer culture (which, though it contains plenty of women and girls, tends to be dominated by men who aren’t very friendly to them). The show migrated to Xbox after a first season funded by fans donating through PayPal (Kickstarter hadn’t yet been launched). The episode recognized here, “End Game,” brought the show to its conclusion. “It was very emotional, I have to say,” recalls Day. “I’m the only writer, and I got to the point where I said, ‘What’s the cliffhanger for this series?’ and I just didn’t have one.” Day has shifted her focus to Geek & Sundry, part of a YouTube 100-channel initiative launched in 2012, where her duties are more concentrated on production and development. The Guild now lives on Netflix and elsewhere. For Day, the Web series remains a high watermark. “We filled rooms at Comic-Con that TV shows usually fill,” she says. “That will always be a huge accomplishment. Talent - Gold The Guild: End Game: Felicia Day Company: Geek & Sundry

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Netflix Looking To Pursue More Native Advertising

June 16, 2014  |  Media Week  |  No Comments

Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates , tied to the hit series Orange Is the New Black .

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FTC Chair Edith Ramirez Fights for Data Security and Privacy Rights

May 27, 2014  |  Media Week  |  No Comments

One year into her tenure as chairwoman of the Federal Trade Commission, Edith Ramirez is putting the agency front and center as the nation’s leading enforcer on privacy and data security. Through cases like Snapchat, which lied to its users about its privacy practices, and Trendnet, which failed to secure users’ private video feeds, the FTC is setting precedent for how the marketing industry should balance the need to collect consumer data with the need to protect consumer privacy. It never occurred to Ramirez that her law degree would take her to Washington, D.C., let alone run the FTC, at a time when technology has made privacy and data security the defining issue for business and consumers. Her career path was set the minute she met fellow Harvard law school student Barack Obama. She says, “We knew he had an interest in politics, and I knew he would do important things.” Befitting her role as the nation’s privacy arbiter, Ramirez is a no-nonsense individual, not prone to jokes or pleasantries. It’s all business all the time for the San Clemente, Calif., native. Her speeches are precise, carefully worded pronouncements, all assets for the leader of an agency being transformed by privacy and data security issues.

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Netflix Books a Third Season of Orange Is the New Black

May 5, 2014  |  Media Week  |  No Comments

It’s back to the slammer for Netflix, as the streaming service has renewed its prison dramedy Orange Is the New Black for a third season. Netflix has ordered another run of 13 episodes of Jenji Kohan’s show, which is based on the Piper Kerman memoir of the same title. Star Laura Prepon broke the news earlier this afternoon, posting the following text to her Instagram account:

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Viewing Habits Show Traditional TV Networks Still Reign Supreme

April 30, 2014  |  Media Week  |  No Comments

Especially among younger viewers, use and awareness of digital streaming companies is growing to rival that of traditional TV networks. However, television currently remains the top medium by which to consume programming.

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