Posts Tagged ‘technology’

Viewing Habits Show Traditional TV Networks Still Reign Supreme

April 30, 2014  |  Media Week  |  No Comments

Especially among younger viewers, use and awareness of digital streaming companies is growing to rival that of traditional TV networks. However, television currently remains the top medium by which to consume programming.

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Media Storm Signs Eyeview as Exclusive Partner

April 22, 2014  |  Media Week  |  No Comments

Independent media agency Media Storm had made a deal with Eyeview to further personalize its video offerings. Charlie Fiordalis, managing director of digital at Media Storm, said that one of the most difficult problems with online video ads is targeting the campaign to reflect viewer location. Eyeview focuses on these location-based techniques and deciphers not only where the person is, but local trends and the user's audience demographic. Last year, the companies had worked together on about 20 video advertising campaigns—including DaVinci’s Demons, Teen Wolf and Rectify—that included a call to action. These included tune-in requests specifying which channel you’d need to watch in your city. “People in New York see a totally different video that people in L.A. That hits a lot of the core challenges we have for tune-in,” Fiordalis explained. Now, Eyeview’s technology will only be used in conjunction with Media Storm's offerings as part of an end-to-end solution for publisher needs. Other optimizations can include the local time the channel is on and which theaters the movie is playing in. Clients that will benefit from this partnership include Starz , FX , CMT, Al Jazeera , Food Network and MTV . "Media Storm is a great partner not only because they’re a market leader with very top tier tune-in customers, but because our companies are both focused on leading 1-to-1 video and marketing,” said Tal Risenfeld, Eyeview's vp of sales. Fiordalis hopes that within a year, the online video targeting technology can be used in television ad campaigns. “We can use the same creative on television,” he said. “It’s going to move into that and serve across and optimize across all screens at once."

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Predicting the Future of Cinema: No Limits — and the Web Wins

April 6, 2014  |  Variety  |  No Comments

LAS VEGAS – Filmmakers got a vision of hope as well as a warning in Saturday’s presentations at the Technology Summit on Cinema in Las Vegas. The hope is for a future where technology doesn’t limit filmmakers, where cameras and screens can reproduce almost anything the eye can see, where networks make collaboration effortless — in short,... Read more

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Meet Watch Awards Talent Judge Amber J. Lawson

April 4, 2014  |  Media Week  |  No Comments

Entrepreneur and producer Amber J. Lawson has made a career out of spotting innovative ways to create content online. Recently, she’s noticed that it’s not just the the average joe coming up with good ideas: Brands are cashing in on the action, too. Web shows like Chipotle's Farmed and Dangerous and films like The Lego Movie turn your traditional promotional material into a piece of branded entertainment . “The content space has finally come full circle where brands are reasserting themselves as content creators,” said Lawson, one of the talent judges for Adweek's Watch Awards . The online media player has always dabbled in comedy throughout her career. Several of her projects navigated the switch between the online sphere and the real world (and vice versa) back at a time when the trend was not that common. Her talent competition web show Pop Girl was turned into a television movie called Alyx.

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Apple and Comcast in Talks for Streaming Partnership?

March 24, 2014  |  Media Week  |  No Comments

Could Comcast users say goodbye to fuzzy, buffering videos and hello to fast, HD-quality content thanks to a rumored deal with Apple?

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Sam Champion Wants to Make The Weather Channel a One-Stop Shop for News

March 17, 2014  |  Media Week  |  No Comments

Specs Age Sam Champion Age 52 New gig Managing editor, anchor,The Weather Channel Old gig Weather anchor, Good Morning America You’ve said that your new morning show, AMHQ, will cover news, business, sports and other nonweather topics. Will that all be through the prism of weather? Weather affects every story—whether the event happened, whether people got there on time. If you’re talking about the president’s State of the Union address and he’s going to talk about climate change, how does that story “go through the prism of weather”? It’s a factual story. Weather is part of it.

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Broadway Review: ‘Rocky’ the Musical

March 14, 2014  |  Variety  |  No Comments

Whatever your expectations going into “Rocky,” you come out rocking the technology.  No mystery about where the $16.5 million capital investment went in this musical iteration of the 1976 movie that made an iconic hero of Rocky Balboa. Stephen Flaherty and Lynn Ahrens no doubt took their pittance for scoring the book by Thomas Meehan... Read more

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You Won’t Believe How Big TV Still Is

March 3, 2014  |  Media Week  |  No Comments

As the upfronts approach and the NewFronts try again to imitate them, expect to hear a lot about the twilight of traditional television with the rise of digital video. But don’t believe it. A new study from Nielsen reveals the depth and breadth of both universes, and comparative viewership numbers aren’t even close. The study, conducted with ad targeting firm Simulmedia , contains plenty of insights, but among the most striking is the size of either industry. Nielsen rarely pulls back the veil on exactly how big the TV and video worlds are (they do mint the currency in the former, after all), but here it is in black and white: There are 283 million television viewers monthly (the population of the United States is 313 million), each watching an average of 146 hours of TV. Compare that with 155 million online video viewers averaging just shy of six hours monthly on mobile and almost six and a half hours over the Web. So while TV’s audience is still almost twice that of digital video, the amount of money in digital isn’t even 5 percent of the mammoth $74 billion chunk of change in television. What’s going to bring about growth in the former, said Amit Seth, Nielsen’s evp, global media products, is equivalency. ABC already offers digital options for audience deficiency units (ADUs, or makegoods), and Fox said last year it would provide Hulu inventory for the same purpose (neither network was able to provide comment by press time), but Seth said he foresees greater porousness between digital video and TV. The company isn’t just hoping for that—Nielsen’s oft-delayed DPR product, which measures non-mobile streaming video, is set to finally launch in the spring. Nielsen also will be continuing to refine a tool that other third-party data miners are already selling: purchaser data that gives a measurable ROI to advertisers. “We have access to 90-plus percent of credit card transactions, anonymized through a third-party data provider,” said Seth. “Do you shop home improvement? If so, do you shop at Home Depot or at Lowe’s?” Nielsen now knows. Content producers like NBCUniversal have pioneered similar initiatives, but it’s impossible to overstate the importance of third-party measurement as the analytics world gets more complicated. Lest this sound like too much progress too quickly, Dave Morgan, founder and CEO of Simulmedia, says not to worry. Business as usual will probably continue apace for a while. “The silos aren’t coming down anytime soon,” said Morgan

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This Real Housewives of Beverly Hills Star Is Convinced Social Media Is Ruining Our Lives

February 14, 2014  |  Media Week  |  No Comments

Specs Who Brandi Glanville Age 41 Accomplishments Star of Bravo’s The Real Housewives of Beverly Hills; author (her new book, Drinking and Dating: P.S. Social Media Is Ruining Romance, will be released Feb. 11) Base Los Angeles What’s the first information you consume in the morning? I guess it would be the weather. Later, I listen to the news on the radio—always very kid-friendly news because I drive my kids to school in the mornings. We also listen to Kiss FM, Ryan Seacrest .

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The Dream of the 90s is Alive in Virtual Reality

The Dream of the 90s is Alive in Virtual Reality

Oculus-Rift-2
February 3, 2014  |  Blog  |  No Comments

Talk NYC is kicking off its new contributor series with Jordan Holberg, Director of Technology at TBWA/Chiat/Day NY —The Oculus Rift changes everything. If 40% of those words meant absolutely nothing to you, that’s ok… for now. Soon enough you’ll understand. But know this now: the unambiguously important shift the Rift represents isn’t a fad, it’s not a gimmick and this isn’t the 90s Virtual Reality trend all over again. The Rift (and the industry it's about to spawn) is the most important entertainment device of the next ten years. If I’m wrong, feel free to beat me with a spoon.

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