Posts Tagged ‘technology’

Lady Gaga Won the Oscars on Twitter

February 23, 2015  |  Media Week  |  No Comments

Lady Gaga's medley of songs from The Sound of Music during the Oscars didn't only amaze audiences, it ignited Twitter chatter. According to data from Twitter , the singer's performance was the most tweeted moment during Sunday night's telecast.

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Saying Goodbye to Pawnee: Adam Scott on His Next Move

February 2, 2015  |  Media Week  |  No Comments

Adam Scott made a career guest starring in series like Boy Meets World, Party of Five and Eastbound & Down, but he really became a TV star playing Ben Wyatt on NBC's Parks and Recreation. Now that the comedy is winding down its seventh and final season, the actor has branched out, starring in Smirnoff ads, appearing in films like the indie darling The Overnight and upcoming crime drama Black Mass, and doing his own U2-themed podcast. Here, Scott talks about what's next.

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The Americans Created 45,000 Pieces of Branded Content On Whisper

January 31, 2015  |  Media Week  |  No Comments

The Americans revolves around the lives of two Cold War-era KGB spies who are trying to keep their jobs a secret from their unsuspecting neighbors. In line with that secrecy theme, the FX drama worked with Whisper to create more than 45,000 pieces of branded content using real covert revelations and show images. The partnership is one of Whisper's ad offerings, which allows marketers to get their pictures on user content. The Whisper team comes up with keywords based on brand-suggested themes, like espionage and family in the case of The Americans. Then, when people submit their secrets using those phrases, the Whisper platform suggests images from the marketer to pair with their divulgement.

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TV Apps Were Supposed to Keep People Subscribed to Cable, But They’re Creating Confusion Instead

January 8, 2015  |  Media Week  |  No Comments

First the good news from the TV Everywhere panel at the Television Critics Association's semiannual confab in Los Angeles today: TVE usage—the percentage of cable subscribers who have verified to watch content from a network or cable provider over a digital service or app—is at 49 percent as of the last measurements taken, up from 43 percent last April, with a goal of 55 percent by the end of 2015. And now the bad news. While usage is increasing, all execs remained frustrated by Nielsen's inability to measure those TVE audiences. Mark Garner, svp distribution, A+E Networks , noted that the measurement abilities "lag behind the technology" to such a degree that they have become "harmful to this business." As a result, "you're looking at numbers that don't really tell the whole story" because they don't account for TVE viewing, said Erik Flannigan, evp multiplatform strategy and development, Viacom Entertainment Group. Worse, Garner said a major problem facing the industry was that most consumers still think "that TV Everywhere is an additional thing they have to pay for." Alex Wellen, chief product officer, CNN Digital, pointed out that when audiences stream CNN during breaking news, that data is not being measured. The data "is lagging to the point where it's become frustrating," said Brad Dancer, svp program planning & research, National Geographic Channel, who said that there should be headway in the next 12 months. Ratings issues aside, there are other barriers that are preventing wider-spread TVE usage among cable subscribers. The requirement for consumers to individually authenticate every network app is "clearly an issue," especially for those who haven't yet sampled TVE, said Flannigan, who hopes that situation will improve within in the next two years. At the very least, he noted, authentication in one's home should be able to be done automatically via "sniffing" out that subscriber's cable network. Flannigan characterized the much-fretted-over millennial market not as uninterested, but as "underserved." That's also why the concern about TVE will encourage subscribers to share their passwords with non-subscribers (or their twentysomething kids) is "overblown," said A+E's Garner, who noted that most people are wary of exposing their credit card and other personal data with those shared passwords. "People are willing to pay for things if we make it easier," he said.

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Real Housewife Yolanda Foster Gets Social Media Schooling From her Insta-Famous Kids

January 5, 2015  |  Media Week  |  No Comments

Specs Who Yolanda Foster Age 50 Claim to fame Star of The Real Housewives of Beverly Hills (Tuesdays at 9 p.m. on Bravo) Base Los Angeles Twitter @YolandaHFoster What's the first information you consume in the morning? It probably sounds really shallow but it's Instagram, just because it's the fastest way for me to see what my children are doing in New York. I also like to check out USAToday.com for quick, little nuggets of information and updates on medicine and health issues. What other social media platforms do you use? I like Twitter. AOL is still my all-time favorite, which I know makes me sound really old, as [my daughters] Gigi and Bella tell me. When we interviewed your daughter [model Gigi Hadid], she said that you're always calling her with questions about social media. It's so true. I don't know anything about it, and if it wasn't for my kids, I wouldn't be on social media. They actually taught me how to use Twitter and Instagram when I was sick with Lyme disease and in bed for nine months. What's the best social media advice you've gotten from your kids? In the beginning, they were telling me, "Don't use too many hashtags, don't do this." They studied everything I was doing. I guess what I've learned about it is it's a quick way of networking and a great way of getting to know a lot of people. It's been pretty extraordinary for me to learn how small the world is.

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Winners of Adweek’s 2014 Hot List Are Revealed

December 8, 2014  |  Media Week  |  No Comments

What a year in media. Prime-time's drama queen Shonda Rhimes—plus literally anything HBO did—kept us from cutting the cord. Netflix, Instagram and Minecraft continued to dominate our digital lives, while apps like Uber, Tinder and Kik achieved must-have status. Jack Ma—who led his e-commerce behemoth, China's Alibaba, to a $25 billion IPO—earned his place as our Media Visionary for 2014. Print, yet again, proved that it is as relevant as ever, with a nearly 150-year-old magazine, fashion icon Harper’s Bazaar, trucking out its fattest issue ever and earning the title Magazine of the Year. This, as the inescapable Kim Kardashian broke the Internet not once but twice after appearing on the covers of Vogue, then Paper.

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Alibaba Is in Talks With U.S. Movie Studios to Stream in China

October 24, 2014  |  Media Week  |  No Comments

Alibaba founder Jack Ma, fresh off his company's record-breaking $22 billion public stock offering, is shopping for U.S. movies to stream online in China. Ma and a group of Alibaba executives are meeting with studio chiefs next week to get the rights to content to sell to Chinese consumers hungry for TV and movies from Hollywood, according to Bloomberg. Ma’s reported wish list includes Walt Disney, Viacom, Lions Gate Entertainment, Warner Bros., Sony, 21st Century Fox and Comcast. In July, Alibaba struck a deal with Lions Gate to stream the Hunger Games franchise and TV show Mad Men to Chinese audiences. The New York Post reported that Ma wants to buy chairman Mark Rachesky’s controlling shares in Lions Gate, when he steps down as early as next month. Rachesky’s shares are worth about $1.6 billion. China is the No. 2 film market in the world, making the convenience of online subscription content a natural fit for Alibaba’s e-commerce network. However, China is not a straightforward place to do business. Last month, Chinese regulators announced they would cap the amount of foreign TV programs local providers could stream to online subscribers. Neftlix’s House of Cards, which attracts millions of Chinese viewers, was rumored to be in jeopardy. In April, Chinese regulators yanked NCIS, The Practice, The Good Wife and The Big Bang Theory off video streaming services without giving a reason. The Big Bang Theory was reportedly pulling in 120 million viewers a month. It remains to be seen if Ma’s clout and business savvy will overcome Chinese regulators and net him another lucrative revenue stream. Alibaba’s stock has been soaring on news of its interest in movie streaming.

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The 25 Best GIFs of America’s Funniest Home Videos, as Selected by Imgur

October 10, 2014  |  Media Week  |  No Comments

Before there was YouTube, there was America's Funniest Home Videos—the place you turned for weekly video proof that Americans are the most clumsy, self-injurious and downright idiotic species of human ever to walk the planet (or fall down trying). Now celebrating its 25th year on ABC, AFV (produced by Vin Di Bona Productions) continues to evolve for the digital era by partnering with Imgur, masters of the Internet GIF, to take every pratfall, pet trick and crotch kick well beyond the TV screen. Under the new partnership, Imgur will take memorable moments from classic and current episodes of AFV and turn them into looping GIFs. It's a fun way for the original user-generated content brand to leave a bigger mark in social. The deal kicks off with the very amusing GIF collection below—the 25 best AFV GIFs. Some are better than others, but the walking dog and the waterslide guy are absolute classics.

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YouTube Stars Just Aren’t Themselves in New Sour Patch Kids Video Series

October 10, 2014  |  Media Week  |  No Comments

Sour Patch Kids candy will launch its new "Breaking Out" video series today, and it's being billed as the first branded show to cast a group of YouTube stars as scripted characters. The six-part series is part of the snack brand giant Mondelez International's goal to move 10 percent of its global advertising spend to online video , including a one-year deal with Google. As part of its investment, Sour Patch Kids is working with YouTube network Fullscreen

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Reading Rainbow Host LeVar Burton Binge-Watched Game of Thrones Before He Read the Books

October 6, 2014  |  Media Week  |  No Comments

Specs Who LeVar Burton Age 57 Claim to fame Emmy-winning actor (Roots, Star Trek: The Next Generation); host and producer of Reading Rainbow ; author of the children’s book The Rhino Who Swallowed a Storm (available Oct. 7) Base Los Angeles Twitter @levarburton What’s the first information you consume in the morning? My email, followed by my Twitter feed, followed by the Today show. Twitter is where I get the majority of my news. What other social platforms are you on? I have a Facebook account which enables me to keep up with friends and family, but I’m much more of a voyeur there. I don’t do a whole lot of posting. It really just gives me an opportunity to stay current with what the family’s doing. I was an early adopter on Twitter, and it’s like a relationship. You have to invest in it, you know

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