Posts Tagged ‘technology’

An Inside Look at the ENGAGE: LA The Digital Storytelling Conference

An Inside Look at the ENGAGE: LA The Digital Storytelling Conference

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February 23, 2017  |  Blog  |  No Comments

Thank you to everyone who attended another amazing edition of ENGAGE: LA The Digital Networking Conference! The day featured illuminating panels, talks and fireside chats as well as networking breaks for attendees to speak to each other and to speakers. Speakers included influencers and executives from David & Goliath, Survios, KiK Interactive, Jukin Media and more. Thank you to Winston Binch, Oliver Smith, Audrey Wu, Todd Richmond, Alastair Green, Liz Snower, Jason Schragger, Sheila Marmon, Chris Hewish, Matt Silverman, Ivar Chan, Julia Sourikoff, Dan Altmann, David Angelo, Josh Entman, John Deschner, Ricardo Diaz and Sarah Fischer. We also want to extend a

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Twitter Is Showcasing the Top Tweets, Hashtags and Moments in a Single Place

January 26, 2017  |  Media Week  |  No Comments

Twitter is finally adding a long requested feature: A better way to discover people, events and trends. The company is introducing Explore, a tab that the company says will be a home for the most popular and relevant content on the platform. In a blog post today, product designer Angela Lam said the addition will house Trends, Moments, Search and live video. "Over the past year, we've been exploring different ways to make it simpler for people to find and use Trends, Moments, and Search," Lam wrote. "During our research process, people told us that the new Explore tab helped them easily find news, what's trending, and what's popular right now." Explore—which will begin rolling out for iOS today and for Android within the next few weeks—is similar to what Twitter has been testing with some users a few months back. The news also comes just a few weeks after CEO Jack Dorsey used his own account to crowdsource suggestions for what users think Twitter could do to improve the experience

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Snapchat Is Trying to Get Publishers to Cut Back on Racy and Misleading Content

January 24, 2017  |  Media Week  |  No Comments

Snapchat Discover is one of today's hottest sources of news, but it's possibly ... too hot? With an expected IPO just months away, Snapchat wants to start cleaning up Discover's often racy content—created by a select group of publishers including Daily Mail, Cosmopolitan and MTV—by moving away from headlines such as "I lost a breast to a nipple ring" and "The Naughtiest Pasta Shapes Ever." Snapchat parent Snap Inc. is making some updates to its guidelines for publishers to hold them more accountable for creating content that's "informative, factual and safe." So what will users discover in a more tasteful Snapchat? It depends partially on age. Publishers will have to be more conscious about what's "suitable" for anyone under 18. According to Snap, "nudity, pornographic imagery and other indecent, obscene or profane content" will be off-limits unless they use an "age-gate" for inappropriate photos, videos and text. Content that is age-gated will remain that way for the full edition of that day's content, but Snap says it will allow for exceptions when content has relevant news value.

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AOL’s New 360° and Live Video Studio Is a ‘Physical Embodiment of Native Advertising’

January 13, 2017  |  Media Week  |  No Comments

Imagine designing one building that could accomplish this two-part mission: First, make one of the oldest digital brands cool once again. Second, secure the future of branded content. Has such a building been created? Time will tell, but that's certainly the hope of Build Studio, AOL's flashy new mini-concert destination and content creation hub. This week, the Verizon-owned media company officially opened Build, a 13,412-square-foot studio in lower Manhattan that will become the stage for all sorts of interviews, performances and events shot both live and with 360-degree video.

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Unruly’s 2017 Predictions on Changing Media Consumption Behaviors

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January 9, 2017  |  Blog  |  No Comments

Here’s what you need know. In 2017, media consumption behaviors will only continue to change as emerging technology continues to evolve - staying on the cutting edge of these consumer behaviors is a big task! Unruly, a digital video distribution agency with a focus on emotional intelligence, has released their social and digital consumption predictions for 2017. Unruly’s managing director Oliver Smith will will be a featured speaker at our upcoming Engage: LA conference. The  report covers the following: Augmented reality has the scale but VR will have deeper impact. Vertical creatives will be the rule rather than the exception in 2017. Audio will have

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This Campaign for a Danish Electronics Brand Will Make You Rethink Your Perception of Sound

December 14, 2016  |  Media Week  |  No Comments

How much of what we hear do we truly understand? Try writing down every sound you've heard so far today. How many can you remember? What do you remember? A new video series by Danish electronics brand Bang & Olufsen sets out to reimagine the value of everyday sounds and the art they often encase. Each one-minute movie is in some sense an essay, an ode to the ear, a visual and auditory thesis of why things sound the way they do. Created with the agency Mass Appeal and creative studio Decon, the films feature a variety of artists, actors and athletes who talk about how they perceive sound in their everyday work and life. In one video, an actor talks about accents and where he does and does not come from, showing how our assumptions aren't always correct. In another, a person in the field of architectural acoustics talks about how certain technologies create sounds different than nature. "We focus most on sounds that carry a message," the character says. "But what about the sounds that seemingly have nothing to say? How do they affect us?" There are subtle references to B&O, such as when something syncs with an iPhone or when a women puts on a pair of headphones on a train. There's also the ending line of each film, where the person says, "Make beautiful music." In another, a "music healer" talks about how different sounds affect they way we think and feel: "The only difference between music and sound is the organization that goes into music. And our heart rate and our brain waves align themselves with that beat." The campaign is a first on a number of fronts for the brand: It's the first B&O branded content campaign, first U.S. focused campaign and also the first project that connects content to real-life events and performances

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Clorox and HuffPost’s RYOT Made a 360-Degree Video About Clean Drinking Water

December 5, 2016  |  Media Week  |  No Comments

Clorox is most often associated with cleaning kitchens and stains, but it's probably not a brand that comes to mind when you think about clean drinking water. To help raise awareness of the poor quality of water in rural Peru, the company known for its household products has sponsored its first 360-degree video, and it shows what a difference a few drops of bleach can make. The film, Purely Peru, was produced by HuffPost's RYOT and AOL to explain waterborne illnesses and how Clorox's Safe Water Project provides materials to kill bacteria and viruses. According to HuffPost RYOT CMO Molly Swenson, branded content is becoming less commercialized and is increasingly focused on character-driven narratives and experiences. "If it's good enough, nobody is going to care if a brand is attached to it if it's an authentic story," Swenson said.

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Infographic: Brands Went All Out With In-App Ads Over Thanksgiving

December 5, 2016  |  Media Week  |  No Comments

Every year, more and more people are opting to skip the long in-store lines that mark the holiday shopping season in favor of buying directly from their smartphones—and, as a result, advertisers' budgets are moving with them. Analytics company IronSource tracked brand spend across the mobile app ecosystem during the Thanksgiving shopping period (specifically Thanksgiving Day through Cyber Monday) to find out just how advertisers are targeting consumers on their smartphones. "What was most striking about our findings was the increased role video played," said IronSource CMO and co-founder Omer Kaplan. "We know mobile video is the fastest-growing ad unit out there, and with video taking the lion's share of ads served this holiday weekend, it's clear that advertisers are going all-in on the format." Carlos Monteiro This story first appeared in the December 5, 2016 issue of Adweek magazine. Click here to subscribe. Save Save

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Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up to 200 Percent

December 2, 2016  |  Media Week  |  No Comments

As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster ads really do work better. According to research released today by Google and Teads, the video tech company, mobile publishers using Google's AMP (Accelerated Mobile Pages) video inventory perform better than those that stick with the traditional mobile web. Results showed publishers using AMP, an open-source Google initiative, saw clickthrough rates increase by 200 percent, completion rates increase by 15 percent and ad performance increase 18 percent. Nearly 100 publishers are now using AMP including Mashable, Rodale, L'Express and Trinity Mirror. In a blog post detailing the findings, Eric Shih, global svp of business development at Teads, said videos by brands and publishers don't just need to be fast, they also should "engage, educate and entertain." "If you've ever waited impatiently for your favorite site to load only to watch an annoying pop-up take over your smartphone screen, you can probably understand why user engagement decreases," Shih wrote.

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