Posts Tagged ‘technology’

This Agency Made a Facebook Messenger Bot for Cannes That Turns Your Emotions Into GIFs

June 24, 2017  |  Media Week  |  No Comments

CANNES, France--From winning awards to running around for meetings and panels, Cannes can be a stressful week. So, San Francisco-based Heat built a Facebook Messenger chat bot that plays off your emotions. "I think the technology is really exciting, especially because to me it seems like a way faster interface to use in interactive concepts,...

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Five Storytelling Innovators to Watch

Five Storytelling Innovators to Watch

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April 17, 2017  |  Blog  |  No Comments

How do you tell a great story when you only have 8 seconds? How do you tell a story through a new medium only early adopters understand so far? How do you tell a good story across platforms? These are some of the tricky questions that brands are tackling in the digital age - here are the brands who are answering them. Deep Focus Deep Focus is an award-winning global digitally led creative agency, and one of the industry’s leading voices and provocateurs on digital media. At the core of Deep Focus’ strategy is collaboration - figuring out the future of emerging

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AI vs. Chatbots

AI vs. Chatbots

AI vs. Chatbots
April 3, 2017  |  Blog  |  No Comments

A.I. is being harnessed by emerging startups and international titans like Microsoft alike - but there are many different uses of A.I. So, what is the difference between A.I. and Chatbots and is there a difference? Several years ago we saw the introduction of the first wave of artificial intelligence technology in the form of chatbots. Platforms like Facebook began allowing developers to create a chatbot for their brand so consumers could carry out some of their daily tasks from within the platform. When A.I. has been used by brands historically, it usually referenced an A.I. interface - an intelligent interface that can

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Talk Presents ENGAGE: NYC The Digital Storytelling Conference

Talk Presents ENGAGE: NYC The Digital Storytelling Conference

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March 22, 2017  |  Blog  |  No Comments

ENGAGE: The NYC Digital Storytelling Conference is set for April 19th, 2017.  Dana Settle, Wenda Harris Millard and Andrew Morse join NYC's agency, marketing and tech community to talk about digital storytelling.       This week we're excited to announce that Dana Settle, Co-Founder and Partner of Greycroft Partners will join the program along with Andrew Morse, Co-Founder of Great Big Story and Wenda Harris Millard, Vice Chairman of MediaLink.  Engage NYC is the first conference in NYC to explore the role and future of digital storytelling. The conference explores how advertisers, publishers and platforms leverage content as a tool to create unique engagement and build immersive experiences. Prior speakers

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Here's How the Business of  Storytelling Is Evolving

Here’s How the Business of Storytelling Is Evolving

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March 14, 2017  |  Blog  |  No Comments

Here's How the Business of  Storytelling Is Evolving Digital storytelling at its best always takes advantage of the newest storytelling opportunities. Here are some innovative storytelling examples that are shaping the business and future of storytelling and will continue to do so in the next year. IBM and Salesforce announced they are partnering to leverage IBM Watson’s analytical capabilities with Salesforce’s artificial intelligence technology, Einstein. This partnership will offer artificial intelligence-based solutions for companies that will no doubt offer digital storytelling opportunities. Deutch’s Tacobot: Deutsch is exploring the possibilities of “conversational commerce” with their activation for Taco Bell using Slack. Chatbots were established

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An Inside Look at the ENGAGE: LA The Digital Storytelling Conference

An Inside Look at the ENGAGE: LA The Digital Storytelling Conference

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February 23, 2017  |  Blog  |  No Comments

Thank you to everyone who attended another amazing edition of ENGAGE: LA The Digital Networking Conference! The day featured illuminating panels, talks and fireside chats as well as networking breaks for attendees to speak to each other and to speakers. Speakers included influencers and executives from David & Goliath, Survios, KiK Interactive, Jukin Media and more. Thank you to Winston Binch, Oliver Smith, Audrey Wu, Todd Richmond, Alastair Green, Liz Snower, Jason Schragger, Sheila Marmon, Chris Hewish, Matt Silverman, Ivar Chan, Julia Sourikoff, Dan Altmann, David Angelo, Josh Entman, John Deschner, Ricardo Diaz and Sarah Fischer. We also want to extend a

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Twitter Is Showcasing the Top Tweets, Hashtags and Moments in a Single Place

January 26, 2017  |  Media Week  |  No Comments

Twitter is finally adding a long requested feature: A better way to discover people, events and trends. The company is introducing Explore, a tab that the company says will be a home for the most popular and relevant content on the platform. In a blog post today, product designer Angela Lam said the addition will house Trends, Moments, Search and live video. "Over the past year, we've been exploring different ways to make it simpler for people to find and use Trends, Moments, and Search," Lam wrote. "During our research process, people told us that the new Explore tab helped them easily find news, what's trending, and what's popular right now." Explore—which will begin rolling out for iOS today and for Android within the next few weeks—is similar to what Twitter has been testing with some users a few months back. The news also comes just a few weeks after CEO Jack Dorsey used his own account to crowdsource suggestions for what users think Twitter could do to improve the experience

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Snapchat Is Trying to Get Publishers to Cut Back on Racy and Misleading Content

January 24, 2017  |  Media Week  |  No Comments

Snapchat Discover is one of today's hottest sources of news, but it's possibly ... too hot? With an expected IPO just months away, Snapchat wants to start cleaning up Discover's often racy content—created by a select group of publishers including Daily Mail, Cosmopolitan and MTV—by moving away from headlines such as "I lost a breast to a nipple ring" and "The Naughtiest Pasta Shapes Ever." Snapchat parent Snap Inc. is making some updates to its guidelines for publishers to hold them more accountable for creating content that's "informative, factual and safe." So what will users discover in a more tasteful Snapchat? It depends partially on age. Publishers will have to be more conscious about what's "suitable" for anyone under 18. According to Snap, "nudity, pornographic imagery and other indecent, obscene or profane content" will be off-limits unless they use an "age-gate" for inappropriate photos, videos and text. Content that is age-gated will remain that way for the full edition of that day's content, but Snap says it will allow for exceptions when content has relevant news value.

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AOL’s New 360° and Live Video Studio Is a ‘Physical Embodiment of Native Advertising’

January 13, 2017  |  Media Week  |  No Comments

Imagine designing one building that could accomplish this two-part mission: First, make one of the oldest digital brands cool once again. Second, secure the future of branded content. Has such a building been created? Time will tell, but that's certainly the hope of Build Studio, AOL's flashy new mini-concert destination and content creation hub. This week, the Verizon-owned media company officially opened Build, a 13,412-square-foot studio in lower Manhattan that will become the stage for all sorts of interviews, performances and events shot both live and with 360-degree video.

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Unruly’s 2017 Predictions on Changing Media Consumption Behaviors

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January 9, 2017  |  Blog  |  No Comments

Here’s what you need know. In 2017, media consumption behaviors will only continue to change as emerging technology continues to evolve - staying on the cutting edge of these consumer behaviors is a big task! Unruly, a digital video distribution agency with a focus on emotional intelligence, has released their social and digital consumption predictions for 2017. Unruly’s managing director Oliver Smith will will be a featured speaker at our upcoming Engage: LA conference. The  report covers the following: Augmented reality has the scale but VR will have deeper impact. Vertical creatives will be the rule rather than the exception in 2017. Audio will have

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