Posts Tagged ‘technology’

Study: Young People Watch More Than 22 Hours of Online Video a Week

March 30, 2015  |  Media Week  |  No Comments

A new study shows that watching content online instead of on TV is the new normal for young millennials and even younger Gen Zers. Just how much digital video are they watching? The average survey taker viewed 11.3 hours of free online video (on sites like YouTube) and 10.8 hours of subscription video (on sites like Netflix) for a staggering total of 22 hours a week. By comparison, that same survey group—1,350 people between the ages of 13 and 24—viewed an average 8.3 hours of scheduled linear TV content, according to the third annual Acumen Report. And of that, 6.4 hours happened online. While almost everyone surveyed said they watch digital content, a little more than half reported watching TV. "Whether you're a marketer or a content creator, the results magnify the growing influence of these millennial consumers and further affirmation that traditional media is falling short with this audience," said Andy Tu, evp of marketing for Defy Media, an online video production house that commissioned the study.

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Kal Penn Is Bringing Big Data to the Masses With New Nat Geo Show

March 24, 2015  |  Media Week  |  No Comments

Specs Who Kal Penn Age 37 Claim to fame Host and producer of National Geographic Channel's The Big Picture with Kal Penn

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Google Fiber May Have Created a Game-Changer: Real Measurement of TV Ad Views

March 20, 2015  |  Media Week  |  No Comments

Want to know exactly how many people saw your ad on TV? Want dynamic insertion? The answer has long been "tough luck." But now it's possible ... in Kansas City. Adweek has learned that Google will be rolling out a TV ad-tracking system similar to the technology used to measure ad views online, giving the company a more accurate idea of how many people are watching the ad inventory it sells in Kansas City than traditional panel measurement ever could. This is a big deal: TV measurement has been changing rapidly in the past few years, but the traditional gross ratings point, which relies on a panel of Nielsen viewers small enough to create problems for networks without multimillion-viewer bases, is still the industry standard. Relatively few households have Nielsen boxes; every household with Google Fiber, obviously, has a Google Fiber box. And that box can put the ad in whenever it's timely, and tell the client about it. "Fiber TV ads will be digitally delivered in real time and can be matched based on geography, the type of program being shown (sports, news, etc.), or viewing history," the company explains in a blog post set to go live this afternoon. "Like digital ads, advertisers will only pay for ads that have been shown, and can limit the number of times an ad is shown to a given TV. We're excited to see how this test progresses, and we're looking forward to hearing from local businesses and viewers along the way." Viewers can opt out of being shown ads based on their viewing history, the company says

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3 TV Shows That Have Awesomely Come to Life at SXSW

March 16, 2015  |  Media Week  |  No Comments

It's not just interactive technologies, film and music at the South by Southwest festival on March 13 through March 21. Several TV brands came to Austin and created experiential activations that let fans delve deeper into their favorite shows, as well as introduced the programs to potential new audiences. Here's a few of our favorites. The Simpsons Kwik-E-Mart Truck

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Lady Gaga Won the Oscars on Twitter

February 23, 2015  |  Media Week  |  No Comments

Lady Gaga's medley of songs from The Sound of Music during the Oscars didn't only amaze audiences, it ignited Twitter chatter. According to data from Twitter , the singer's performance was the most tweeted moment during Sunday night's telecast.

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Saying Goodbye to Pawnee: Adam Scott on His Next Move

February 2, 2015  |  Media Week  |  No Comments

Adam Scott made a career guest starring in series like Boy Meets World, Party of Five and Eastbound & Down, but he really became a TV star playing Ben Wyatt on NBC's Parks and Recreation. Now that the comedy is winding down its seventh and final season, the actor has branched out, starring in Smirnoff ads, appearing in films like the indie darling The Overnight and upcoming crime drama Black Mass, and doing his own U2-themed podcast. Here, Scott talks about what's next.

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The Americans Created 45,000 Pieces of Branded Content On Whisper

January 31, 2015  |  Media Week  |  No Comments

The Americans revolves around the lives of two Cold War-era KGB spies who are trying to keep their jobs a secret from their unsuspecting neighbors. In line with that secrecy theme, the FX drama worked with Whisper to create more than 45,000 pieces of branded content using real covert revelations and show images. The partnership is one of Whisper's ad offerings, which allows marketers to get their pictures on user content. The Whisper team comes up with keywords based on brand-suggested themes, like espionage and family in the case of The Americans. Then, when people submit their secrets using those phrases, the Whisper platform suggests images from the marketer to pair with their divulgement.

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TV Apps Were Supposed to Keep People Subscribed to Cable, But They’re Creating Confusion Instead

January 8, 2015  |  Media Week  |  No Comments

First the good news from the TV Everywhere panel at the Television Critics Association's semiannual confab in Los Angeles today: TVE usage—the percentage of cable subscribers who have verified to watch content from a network or cable provider over a digital service or app—is at 49 percent as of the last measurements taken, up from 43 percent last April, with a goal of 55 percent by the end of 2015. And now the bad news. While usage is increasing, all execs remained frustrated by Nielsen's inability to measure those TVE audiences. Mark Garner, svp distribution, A+E Networks , noted that the measurement abilities "lag behind the technology" to such a degree that they have become "harmful to this business." As a result, "you're looking at numbers that don't really tell the whole story" because they don't account for TVE viewing, said Erik Flannigan, evp multiplatform strategy and development, Viacom Entertainment Group. Worse, Garner said a major problem facing the industry was that most consumers still think "that TV Everywhere is an additional thing they have to pay for." Alex Wellen, chief product officer, CNN Digital, pointed out that when audiences stream CNN during breaking news, that data is not being measured. The data "is lagging to the point where it's become frustrating," said Brad Dancer, svp program planning & research, National Geographic Channel, who said that there should be headway in the next 12 months. Ratings issues aside, there are other barriers that are preventing wider-spread TVE usage among cable subscribers. The requirement for consumers to individually authenticate every network app is "clearly an issue," especially for those who haven't yet sampled TVE, said Flannigan, who hopes that situation will improve within in the next two years. At the very least, he noted, authentication in one's home should be able to be done automatically via "sniffing" out that subscriber's cable network. Flannigan characterized the much-fretted-over millennial market not as uninterested, but as "underserved." That's also why the concern about TVE will encourage subscribers to share their passwords with non-subscribers (or their twentysomething kids) is "overblown," said A+E's Garner, who noted that most people are wary of exposing their credit card and other personal data with those shared passwords. "People are willing to pay for things if we make it easier," he said.

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Real Housewife Yolanda Foster Gets Social Media Schooling From her Insta-Famous Kids

January 5, 2015  |  Media Week  |  No Comments

Specs Who Yolanda Foster Age 50 Claim to fame Star of The Real Housewives of Beverly Hills (Tuesdays at 9 p.m. on Bravo) Base Los Angeles Twitter @YolandaHFoster What's the first information you consume in the morning? It probably sounds really shallow but it's Instagram, just because it's the fastest way for me to see what my children are doing in New York. I also like to check out USAToday.com for quick, little nuggets of information and updates on medicine and health issues. What other social media platforms do you use? I like Twitter. AOL is still my all-time favorite, which I know makes me sound really old, as [my daughters] Gigi and Bella tell me. When we interviewed your daughter [model Gigi Hadid], she said that you're always calling her with questions about social media. It's so true. I don't know anything about it, and if it wasn't for my kids, I wouldn't be on social media. They actually taught me how to use Twitter and Instagram when I was sick with Lyme disease and in bed for nine months. What's the best social media advice you've gotten from your kids? In the beginning, they were telling me, "Don't use too many hashtags, don't do this." They studied everything I was doing. I guess what I've learned about it is it's a quick way of networking and a great way of getting to know a lot of people. It's been pretty extraordinary for me to learn how small the world is.

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Winners of Adweek’s 2014 Hot List Are Revealed

December 8, 2014  |  Media Week  |  No Comments

What a year in media. Prime-time's drama queen Shonda Rhimes—plus literally anything HBO did—kept us from cutting the cord. Netflix, Instagram and Minecraft continued to dominate our digital lives, while apps like Uber, Tinder and Kik achieved must-have status. Jack Ma—who led his e-commerce behemoth, China's Alibaba, to a $25 billion IPO—earned his place as our Media Visionary for 2014. Print, yet again, proved that it is as relevant as ever, with a nearly 150-year-old magazine, fashion icon Harper’s Bazaar, trucking out its fattest issue ever and earning the title Magazine of the Year. This, as the inescapable Kim Kardashian broke the Internet not once but twice after appearing on the covers of Vogue, then Paper.

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