Posts Tagged ‘technology’

AOL’s New 360° and Live Video Studio Is a ‘Physical Embodiment of Native Advertising’

January 13, 2017  |  Media Week  |  No Comments

Imagine designing one building that could accomplish this two-part mission: First, make one of the oldest digital brands cool once again. Second, secure the future of branded content. Has such a building been created? Time will tell, but that's certainly the hope of Build Studio, AOL's flashy new mini-concert destination and content creation hub. This week, the Verizon-owned media company officially opened Build, a 13,412-square-foot studio in lower Manhattan that will become the stage for all sorts of interviews, performances and events shot both live and with 360-degree video.

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Unruly’s 2017 Predictions on Changing Media Consumption Behaviors

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January 9, 2017  |  Blog  |  No Comments

Here’s what you need know. In 2017, media consumption behaviors will only continue to change as emerging technology continues to evolve - staying on the cutting edge of these consumer behaviors is a big task! Unruly, a digital video distribution agency with a focus on emotional intelligence, has released their social and digital consumption predictions for 2017. Unruly’s managing director Oliver Smith will will be a featured speaker at our upcoming Engage: LA conference. The  report covers the following: Augmented reality has the scale but VR will have deeper impact. Vertical creatives will be the rule rather than the exception in 2017. Audio will have

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This Campaign for a Danish Electronics Brand Will Make You Rethink Your Perception of Sound

December 14, 2016  |  Media Week  |  No Comments

How much of what we hear do we truly understand? Try writing down every sound you've heard so far today. How many can you remember? What do you remember? A new video series by Danish electronics brand Bang & Olufsen sets out to reimagine the value of everyday sounds and the art they often encase. Each one-minute movie is in some sense an essay, an ode to the ear, a visual and auditory thesis of why things sound the way they do. Created with the agency Mass Appeal and creative studio Decon, the films feature a variety of artists, actors and athletes who talk about how they perceive sound in their everyday work and life. In one video, an actor talks about accents and where he does and does not come from, showing how our assumptions aren't always correct. In another, a person in the field of architectural acoustics talks about how certain technologies create sounds different than nature. "We focus most on sounds that carry a message," the character says. "But what about the sounds that seemingly have nothing to say? How do they affect us?" There are subtle references to B&O, such as when something syncs with an iPhone or when a women puts on a pair of headphones on a train. There's also the ending line of each film, where the person says, "Make beautiful music." In another, a "music healer" talks about how different sounds affect they way we think and feel: "The only difference between music and sound is the organization that goes into music. And our heart rate and our brain waves align themselves with that beat." The campaign is a first on a number of fronts for the brand: It's the first B&O branded content campaign, first U.S. focused campaign and also the first project that connects content to real-life events and performances

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Clorox and HuffPost’s RYOT Made a 360-Degree Video About Clean Drinking Water

December 5, 2016  |  Media Week  |  No Comments

Clorox is most often associated with cleaning kitchens and stains, but it's probably not a brand that comes to mind when you think about clean drinking water. To help raise awareness of the poor quality of water in rural Peru, the company known for its household products has sponsored its first 360-degree video, and it shows what a difference a few drops of bleach can make. The film, Purely Peru, was produced by HuffPost's RYOT and AOL to explain waterborne illnesses and how Clorox's Safe Water Project provides materials to kill bacteria and viruses. According to HuffPost RYOT CMO Molly Swenson, branded content is becoming less commercialized and is increasingly focused on character-driven narratives and experiences. "If it's good enough, nobody is going to care if a brand is attached to it if it's an authentic story," Swenson said.

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Infographic: Brands Went All Out With In-App Ads Over Thanksgiving

December 5, 2016  |  Media Week  |  No Comments

Every year, more and more people are opting to skip the long in-store lines that mark the holiday shopping season in favor of buying directly from their smartphones—and, as a result, advertisers' budgets are moving with them. Analytics company IronSource tracked brand spend across the mobile app ecosystem during the Thanksgiving shopping period (specifically Thanksgiving Day through Cyber Monday) to find out just how advertisers are targeting consumers on their smartphones. "What was most striking about our findings was the increased role video played," said IronSource CMO and co-founder Omer Kaplan. "We know mobile video is the fastest-growing ad unit out there, and with video taking the lion's share of ads served this holiday weekend, it's clear that advertisers are going all-in on the format." Carlos Monteiro This story first appeared in the December 5, 2016 issue of Adweek magazine. Click here to subscribe. Save Save

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Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up to 200 Percent

December 2, 2016  |  Media Week  |  No Comments

As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster ads really do work better. According to research released today by Google and Teads, the video tech company, mobile publishers using Google's AMP (Accelerated Mobile Pages) video inventory perform better than those that stick with the traditional mobile web. Results showed publishers using AMP, an open-source Google initiative, saw clickthrough rates increase by 200 percent, completion rates increase by 15 percent and ad performance increase 18 percent. Nearly 100 publishers are now using AMP including Mashable, Rodale, L'Express and Trinity Mirror. In a blog post detailing the findings, Eric Shih, global svp of business development at Teads, said videos by brands and publishers don't just need to be fast, they also should "engage, educate and entertain." "If you've ever waited impatiently for your favorite site to load only to watch an annoying pop-up take over your smartphone screen, you can probably understand why user engagement decreases," Shih wrote.

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This Week’s Must-Haves: Nintendo’s New NES Is a Total ’80s Throwback

November 29, 2016  |  Media Week  |  No Comments

This week, the Adweek staff is highlighting Nintendo's new (and improved) NES system, Timex's subtly smart watch, Stubbs & Wootton's snarky slippers and more fun holiday gifts. Take a look!

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How the Election Hurt Ecommerce and 6 Other Interesting Digital Marketing Stats

November 18, 2016  |  Media Week  |  No Comments

With the presidential election behind us and the holidays ahead, there's been an interesting mix of digital marketing stats this week. Check out seven that caught our eye: 1. Voting at the expense of shopping HookLogic, part of Criteo, found that an election can hurt online retailers. Its cross-client study discovered that ecommerce dropped 5 percent year-over-year (YOY) the day before the election, fell 16 percent YOY the day of and plummeted 23 percent YOY the day after . 2. Black Friday shoppers are usually married Experian Marketing Services worked with SpotRight to study consumers mentioning #BlackFriday on Twitter. The analysis found that Black Friday shoppers are 53 percent women, 60 percent between the ages of 26-50, and 73 percent are married

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Carnival Is Using Facial Recognition on Cruises to Help Passengers Buy Photos of Themselves

November 16, 2016  |  Media Week  |  No Comments

The next time you take a Carnival cruise, don't be surprised if the brand digitally tags you in photos taken aboard the ship. The Carnival Vista just finished making its first transatlantic trip and is docked in New York this week to show off what Carnival Cruise Line claims is its largest and most souped-up ship to date. Among the ship's high-tech amenities is a digital photo experience built by SapientNitro-owned Second Story that uses digital accounts to store photos professional photographers take on the ship. Here's how it works: Carnival Vista passengers are given accounts that are tied to their room information and photos of themselves. There are a handful of photographers on each trip paid to take photos of travelers. In the past, the photographers took photos, printed them out and hung them on a wall on the ship.

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