Posts Tagged ‘street’

Networks Will Write Discounted C7 Deals, but Not Everyone’s Biting

June 2, 2014  |  Media Week  |  No Comments

Even with Kevin Reilly out at the News Corp broadcaster and ratings declines from an aging American Idol, Fox has managed to score a serious deal: GroupM, arguably the biggest media agency network, is buying C7 guarantees. GroupM didn't respond immediately to requests for comment, but one of the networks is said to be dangling a 3 percent pricing discount in front of agencies that will agree to C7 guarantees. It hasn't even been that long since the networks started selling C3—the shift to C7 is something buyers have long resisted, given the length of time it takes to process the data and the need for immediate returns on ads such as movie trailers. With C7 guarantees, you may see that your ad was delivered, but if your ad was delivered on unskippable VOD on Tuesday and your movie opened on Friday, it's probably not a great feeling to shell out cash for that delivery. And GroupM does represent Paramount Pictures among many other big-name clients including Unilever and AT&T. It's a gamble (and probably not a gamble the media agency is taking on all of its clients), but it's one head buyer Rino Scanzoni has said he's comfortable with as recently as three weeks ago. "It all comes down to economics," Scanzoni told the Wall Street Journal . "Clients are obviously getting that audience when people play back their programs post-three days; if they’re not fast-forwarding the commercials, that exposure exists. Ultimately I do see the business going onto a C7 metric because as we try to drive the business to a cross-platform metric, you probably need a longer time frame than the C3 window to optimize that. We will eventually be going there. It’s a matter of working out the economics initially to make the transition one that’s acceptable to both sides." So let the message go forth: The economics are acceptable at the moment

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Jake Tapper Leaps From the D.C. Beat to the Anchor’s Chair

May 26, 2014  |  Media Week  |  No Comments

Specs Who Jake Tapper New gig Anchor, chief Washington, D.C., correspondent, CNN Old gig Senior national political correspondent, ABC News Twitter @jaketapper Age 45 I know being a beat reporter is a lot of fun—do you miss any of that now that you’re an anchor? Well, you get to do the big interviews, which is fun—that’s a big bonus of being an anchor. You also get to control what you’re covering. And there might be something I want to cover—someone who isn’t a big name, necessarily, whom I really want to cover, and I can. So what does your mandate look like now that you’re in charge? What’s your focus

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3 Takeaways for Hollywood from the Milken Conference’s Future of Wall Street Panel

April 28, 2014  |  Variety  |  No Comments

“I left one group of bad actors for another group of bad actors,” former senator turned MPAA chairman and CEO Chris Dodd joked Monday at the Milken Global Conference, referring to his transition from public office to Hollywood. He was part of the Future of Wall Street panel along with Richard Daly, CEO of Broadridge... Read more

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MTV Movie Awards 2014 Nominations Led by ‘Wolf of Wall Street,’ ‘American Hustle’

March 6, 2014  |  Variety  |  No Comments

“American Hustle” and “The Wolf of Wall Street,” both shut out from Oscar wins this year, received the most nominations of films in contention for the fan-voted 2014 MTV Movies Awards, which the cabler announced today. The top Movie of the Year category will pit those two pics against ”12 Years a Slave” — which has... Read more

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John Malone Maps Out Succession Plan

February 19, 2014  |  Media Week  |  No Comments

In what would appear to be a succession-planning move, John Malone has offered Discovery Communications CEO David Zaslav the right of first refusal to buy his voting stakes in the Silver Spring, Md.-based media company. In a Schedule 13D document, or “beneficial ownership report,” filed with the Securities and Exchange Commission, the Liberty Media chairman said Zaslav will have the right to vote Malone’s 29.5 percent stake in Discovery “in the event Mr. Malone is not voting the shares.” According to the SEC filing, if and when Malone elects to sell his shares of Discovery Series B stock, “Zaslav (individually or through an entity he controls), will have an exclusive right to negotiate to purchase such shares.” Should the parties fail to come to terms on a transaction of said shares, Zaslav “will have [the] right to match the offer made by [a] third party.” Malone’s stake in Discovery is currently valued at around $500 million. Zaslav in January extended his contract with Discovery , inking a new deal that will keep him in the driver’s seat through 2019. A similar offer was made to Michael Fries, CEO of the European cable outlet Liberty Global . Malone controls 27.5 percent of the Liberty Global voting shares. Malone will celebrate his 73rd birthday on March 7.

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BAFTAs: Is Oscar Now a 2-Way Street with ’12 Years’ and ‘Gravity’? (Analysis)

February 16, 2014  |  Variety  |  No Comments

The game is afoot! Sunday’s BAFTA Awards were filled with plot twists, including “12 Years a Slave” as best film. Are these awards a preview of Oscar? No. These are very different voting groups, and their rate of similarity is pretty mixed. But one thing is confirmed for certain: There will be genuine suspense until the last... Read more

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Oscars: Is It Finally Leo’s Year?

February 15, 2014  |  Variety  |  No Comments

Could Leonardo DiCaprio win the Oscar for “The Wolf of Wall Street”? Any other year, the answer would be an easy yes.

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CBS Beats Street Estimates With Q4 Earnings, Touts Focus As ‘Pure Content’ Company

February 12, 2014  |  Variety  |  No Comments

CBS has delivered what it billed in Wednesday’s earnings announcement as the company’s highest-ever fourth quarter and full-year results. The Eye topped Wall Street estimates for earnings per share (78 cents, up 22%) and revenue ($3.9 billion, up 6%) on the strength of content licensing and distribution revenues, even as advertising coin remained relatively flat... Read more

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Blue Chippers Return to the Red Carpet

February 6, 2014  |  Media Week  |  No Comments

While two of the biggest advertisers have rotated out of ABC’s Academy Awards broadcast, many more blue chip sponsors are returning to the Red Carpet. As first reported by Adweek , General Motors is in the mix, having replaced Hyundai as the official automotive sponsor, as is Pepsi, which ousted rival Coca-Cola after an eight-year absence. Despite the shakeups in the two big categories, there are still a good deal of familiar faces that are ready for their close-ups. JCPenney is back for its 13th year as a supporter of the Oscars, prepping “five or six” spots to air during the March 2 broadcast. Also back in the saddle is longtime sponsor American Express, which generally can be counted on to invest in at least two minutes of airtime. Spots from 2013 standouts Coldwell Banker, McDonald’s and Sprint will also be seen during the ceremony, which will be hosted by Ellen DeGeneres . This year marks the comedian’s second stint as the Oscars’ emcee; in 2007, DeGeneres oversaw a show that delivered 40.2 million viewers, of whom 63 percent were women. In terms of duration, the 2007 Academy Awards were the longest in a decade, boasting a running time of three hours and fifty-one minutes. ABC sold the last of its Academy Awards inventory earlier than it ever had before, closing on its final units just before Halloween. According to media buyers, the average 30-second spot in the broadcast fetched $1.85 million. Over the last five years, ABC’s Oscars broadcast has averaged just under 40 million viewers. But reach alone does not entirely justify the expense of securing exposure in the event; because it’s a live show, the Oscars are practically DVR-proof. As such, viewers are far more likely to watch the ads, many of which they’ll be seeing for the first time. There’s also the matter of audience composition. Per Nielsen, those who tune in to the Hollywood spectacle are upscale, highly educated consumers. Moreover, there are relatively limited opportunities for sponsors, at least when the Oscars are compared to regular prime-time programming. ABC caps its ad load at around 9.25 minutes per hour, thereby offering slightly more than half the inventory available to a standard network drama. If you subscribe to the theory that blockbusters drive Oscars deliveries, this year’s ceremony could put up huge numbers.

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Marketers Are Pushing Hard to Be Seen at This Year’s Super Bowl

January 27, 2014  |  Media Week  |  No Comments

Bud Light’s Rob McCarthy huddled with his marketing team in New Orleans on the eve of last year’s Super Bowl

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