Posts Tagged ‘street’

Oscars: Is It Finally Leo’s Year?

February 15, 2014  |  Variety  |  No Comments

Could Leonardo DiCaprio win the Oscar for “The Wolf of Wall Street”? Any other year, the answer would be an easy yes.

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CBS Beats Street Estimates With Q4 Earnings, Touts Focus As ‘Pure Content’ Company

February 12, 2014  |  Variety  |  No Comments

CBS has delivered what it billed in Wednesday’s earnings announcement as the company’s highest-ever fourth quarter and full-year results. The Eye topped Wall Street estimates for earnings per share (78 cents, up 22%) and revenue ($3.9 billion, up 6%) on the strength of content licensing and distribution revenues, even as advertising coin remained relatively flat... Read more

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Blue Chippers Return to the Red Carpet

February 6, 2014  |  Media Week  |  No Comments

While two of the biggest advertisers have rotated out of ABC’s Academy Awards broadcast, many more blue chip sponsors are returning to the Red Carpet. As first reported by Adweek , General Motors is in the mix, having replaced Hyundai as the official automotive sponsor, as is Pepsi, which ousted rival Coca-Cola after an eight-year absence. Despite the shakeups in the two big categories, there are still a good deal of familiar faces that are ready for their close-ups. JCPenney is back for its 13th year as a supporter of the Oscars, prepping “five or six” spots to air during the March 2 broadcast. Also back in the saddle is longtime sponsor American Express, which generally can be counted on to invest in at least two minutes of airtime. Spots from 2013 standouts Coldwell Banker, McDonald’s and Sprint will also be seen during the ceremony, which will be hosted by Ellen DeGeneres . This year marks the comedian’s second stint as the Oscars’ emcee; in 2007, DeGeneres oversaw a show that delivered 40.2 million viewers, of whom 63 percent were women. In terms of duration, the 2007 Academy Awards were the longest in a decade, boasting a running time of three hours and fifty-one minutes. ABC sold the last of its Academy Awards inventory earlier than it ever had before, closing on its final units just before Halloween. According to media buyers, the average 30-second spot in the broadcast fetched $1.85 million. Over the last five years, ABC’s Oscars broadcast has averaged just under 40 million viewers. But reach alone does not entirely justify the expense of securing exposure in the event; because it’s a live show, the Oscars are practically DVR-proof. As such, viewers are far more likely to watch the ads, many of which they’ll be seeing for the first time. There’s also the matter of audience composition. Per Nielsen, those who tune in to the Hollywood spectacle are upscale, highly educated consumers. Moreover, there are relatively limited opportunities for sponsors, at least when the Oscars are compared to regular prime-time programming. ABC caps its ad load at around 9.25 minutes per hour, thereby offering slightly more than half the inventory available to a standard network drama. If you subscribe to the theory that blockbusters drive Oscars deliveries, this year’s ceremony could put up huge numbers.

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Marketers Are Pushing Hard to Be Seen at This Year’s Super Bowl

January 27, 2014  |  Media Week  |  No Comments

Bud Light’s Rob McCarthy huddled with his marketing team in New Orleans on the eve of last year’s Super Bowl

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Leonardo DiCaprio Embraces Jonah Hill ‘Titanic’ Style on ‘SNL’

January 26, 2014  |  Variety  |  No Comments

Though Jonah Hill hosted “Saturday Night Live” for the third time last night, it was a surprise appearance from his “Wolf of Wall Street” co-star that is making waves. Hill, who recently received his second Academy Award nomination, marveled at his fortune during his opening monologue, but was a little put off when audience members... Read more

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DGA: Alfonso Cuaron Wins Top Prize for ‘Gravity’

January 26, 2014  |  Variety  |  No Comments

Alfonso Cuaron has won the Directors Guild of America award for feature film for his high-tech space thriller  “Gravity.” The Mexico native won over Paul Greengrass (“Captain Phillips”), Steve McQueen (“12 Years a Slave”), David O. Russell (“American Hustle”) and Martin Scorsese (“The Wolf of Wall Street”). “This is truly an honor and I’m humbled... Read more

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No Ads for New Nickelodeon Channel (Yet)

January 15, 2014  |  Media Week  |  No Comments

My Nickelodeon Jr. is set to launch on Verizon in the coming months—and presumably on other systems soon thereafter—but there's one thing you won't be seeing on the network at launch: advertisements. The network is a hybrid digital/linear offering that will sit next to toddler-focused Nick Jr. on the Verizon dial, but won't feature that net's sponsor support (Nick Jr. doesn't have interstitial ads, but it does run sponsored spots aimed at parents between shows). Programming will be Nick library content, at least initially. The new network will be programmable, along seven pre-made tracks with names like "super-sonic science" and "get creative," according to The Wall Street Journal , which broke the news this morning. Viacom tested the channel in France last year, where it said results were encouraging. Interestingly, within the WSJ article is one of the few times a Viacom exec has admitted that part of the precipitous viewer decline at Nick a few years ago (from which it has in large part recovered) may have been its own strategy of selling content to over-the-top distributors like Netflix. "You haven't seen that cannibalization effect" president and chief exec of Viacom International Bob Bakish told the Journal. And a Viacom source tells Adweek that Nick hasn't ruled out the possibility of ad support just yet. It's getting less difficult to monetize digital content with traditional ratings measurements—Nielsen's DPR ratings product, which tracks mobile and digital viewership and ad delivery, launches this year, and the blended CPM programmers have been pushing in lieu of a real ratings metric may finally get pushed aside by something a little less jury-rigged. For parents, the new network is certainly a boon: it's an easy way to control not just the kid-friendliness but the specific content types your kid has access to on television. It's an interesting shot across Netflix's bow at a time when the streaming VOD provider is looking more threatening to kids' networks—the company's animated feature film spinoff, Turbo: FAST, premiered just three weeks ago, and it's bought a slew of kid and tween programming in recent months.

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‘Wolf of Wall Street’ Breaks F-Word Record

January 3, 2014  |  Variety  |  No Comments

Martin Scorsese’s “The Wolf of Wall Street” is all about excess. From orgies on a plane to cocaine and cash (or “fun coupons” as Leonardo DiCaprio’s character calls them), the financial drama thrives in taking it up a notch. So it should be no surprise that Paramount’s R-rated film sets the all-time record for the... Read more

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Box Office: ‘Hobbit,’ ‘Frozen’ Fuel Christmas Uptick, While Newcomers are Mixed Bag

December 29, 2013  |  Variety  |  No Comments

Holiday holdovers including “The Hobbit: The Desolation of Smaug” and “Frozen” led the robust Christmas frame, which was up over last year by more than 10%, while a sizable crop of newcomers such as “The Wolf of Wall Street” (on the plus side) and “47 Ronin” and “Grudge Match” (on the negative) boosted overall grosses... Read more

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In Wake of Delivery Delays, Amazon Offers Gift Cards to Customers

December 26, 2013  |  All Things Digital  |  No Comments

Amazon announced Thursday that it would offer a form of restitution to its aggrieved customers after shipping problems prevented orders from being fulfilled in time for Christmas. The online retail giant is offering $20 gift cards and waiving shipping charges to customers who did not receive their gifts in time for the holiday, as was first reported by the Wall Street Journal . The delays, however, were out of Amazon’s hands. Both UPS and FedEx admitted fault, saying the volume of packages this season far exceeded their expectations. “Demand was much greater than our forecast,” a UPS spokesperson told the Journal. The company also cited inclement weather as a factor in the delays. The snafu comes as retailers like Amazon reported some of the biggest holidays sales seasons ever — though, as always, Amazon declined to give any hard numbers. Daily deals site Groupon also provided an ad hoc form of apology to its slighted customers, offering $25 gift cards to those who didn’t receive their Groupon-related gifts in time

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