Posts Tagged ‘street’

This New Measurement Tool Shows Millennials Are Watching as Much TV as Anyone

September 22, 2015  |  Media Week  |  No Comments

As the new TV season kicks off with 22 new shows debuting over the next month, networks and advertisers will begin to make sense of which series are clicking with viewers and which ones will get axed. But in the current TV marketplace of fragmented viewership, networks have been complaining that Nielsen no longer provides an adequate measurement of who's really watching their shows. "We're not getting measured accurately and were losing a lot of people," said Alan Wurtzel, NBCUniversal's president of research and media development, during an industry meeting this morning. Wurtzel estimated that 15 percent to 35 percent of viewers who watch on other platforms are not getting counted. "And it's only growing," he added. VideoPulse, which was unveiled this morning, is a new TV multiplatform measurement tool from Symphony Advanced Media looking to finally crack that code. It's a cloud-based service that captures live media usage by individuals across OTT, VOD, Web, mobile, gaming devices, DVR and linear TV. Data comes from the 15,000 users who have already signed up to be tracked; Symphony hopes to have 50,000 within the next year. The data VideoPulse has already gathered goes against the idea that millennials aren't watching TV—they just aren't watching the way previous generations did. According to traditional TV measurement from Nielsen, millennial viewing has dropped 30 percent over the past five years. But VideoPulse found that 25 percent of viewing among millennials is on DVRs and over-the-top services and happens outside the Live+7 window, not measured by Nielsen. "There has been a significant void in understanding how consumers are using nontraditional media platforms, but innovation has finally arrived in the media-measurement space," said Charles Buchwalter, president and CEO of Symphony Advanced Media. Buchwalter says the product will "track the cross-media, cross-platform behavior of consumers in the fastest growing mode of TV and video viewing, allowing the market to extend beyond the current industry-accepted norm of Live viewing plus seven days ratings." The product—which is available immediately for advertisers, agencies and media companies—is already undergoing beta testing by NBC, Viacom, Warner Bros. Media Research and A+E Networks. "Our industry has been disadvantaged by legacy-measurement approaches that have failed to evolve with consumers' increasing use of media platforms," said Liz Huszarik, evp, Warner Bros. Media Research & Insights. "We are hopeful that by working with Symphony Advanced Media's VideoPulse that we can capture an accurate picture of consumers' total TV/video usage across platforms and devices with a transparency that's been missing from other vendors." VideoPulse also includes data from streaming services—most notably Netflix—which so far hasn't been divulged

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Discovery Leverages Global Reach in Multi-Network Upfront

March 31, 2015  |  Media Week  |  No Comments

It's not uncommon to hear hyperbolic talk at upfront presentations, but when Discovery Channel president Rich Ross talked about reaching for the moon at the network's presentation in New York Tuesday, he meant it—among the shows Discovery Channel announced is Lunar XPRIZE, tracking a competition among teams working to land a craft on the moon (preferably, Ross said, live, and in prime time). The Discovery Channel also announced Racing Extinction, a documentary from the producers of the Academy Award-winning The Cove that will "expose the hidden world of endangered species and race to protect them against mass extinction." Discovery Communications chief executive David Zaslav said with Discovery networks in 230 countries, an effort like Racing Extinction can become a show with truly global scale. "It's something only Discovery can do," Zaslav said. "We're reaching more people in more countries than any other media company." Zaslav said his networks had focused their spending on programs with international appeal, as Discovery worked to expand its global footprint. "Our international pillar gives us a real hedge as you look at the slowing of the U.S. business," said Zaslav. Highlights from the Discovery networks:

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Netflix, Marvel Pick ‘Luke Cage’ Showrunner, Cheo Hodari Coker

March 31, 2015  |  Variety  |  No Comments

Netflix and Marvel Television announced that Cheo Hodari Coker (“Ray Donovan,” “Southland”) will serve as exec producer and showrunner of “Luke Cage,” the street-hero series slated to premiere next year. It was previously announced that Mike Colter (“The Good Wife,” “American Horror Story: Coven”) will play Luke Cage in the series. Coker is writing the first two... Read more

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Web TV Players Turn Up the Heat on Cable Providers

March 18, 2015  |  Media Week  |  No Comments

Just over two months ago, Dish unveiled Sling TV at the Consumer Electronics Show. It was a big deal: the service offers premium cable channels like AMC, Adult Swim and the 400 lb. gorilla of cable networks, ESPN, and at $30 a month, live. Its slogan? "Take back TV." Monday, news that Apple is planning a similar creation leaked to The Wall Street Journal—indeed, the service is set to include every broadcaster except NBC (and thus none of NBC's sister networks, either) and several cable channels, and to run between $30 and $40 a month. A few days earlier, Sony announced that its own TV service, revealed at last year's CES, was literally ready for primetime—it, too, will have broadcast networks (only ABC was still holding out) and several cable players involved, including Viacom, which owns all-important Nickelodeon. Sony's similar Vue service went live today

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CBS’ ‘Rush Hour’ Casts Justin Hires in Chris Tucker Role

March 14, 2015  |  Variety  |  No Comments

Actor Justin Hires has been cast in the Chris Tucker role in CBS’ drama pilot adaptation of the “Rush Hour” film franchise. Hires had a small part in 2012’s “21 Jump Street” and more recently has made appearances on Comedy Central’s “Key and Peele.” In the Warner Bros. TV pilot he’ll play a cocky, maverick... Read more

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Guy-Centric Spike Network Hopes Scripted Shows Like Tut Will Entice Female Viewers

March 3, 2015  |  Media Week  |  No Comments

Viacom's bro-centric Spike network hasn't been in the upper echelons of cable TV in the recent past, but the company plans to change all that. Today at Manhattan's Cipriani 42nd Street, a cavernous restaurant housed in what used to be an art deco bank building, the network announced its intentions to attract more women to its air, pump up its scripted offerings, and bring viewers the story of King Tut. Also, lip syncing. Within the larger Viacom portfolio, "I think it's in a great place to be the home for general entertainment for both men and women," said the network's evp of brand marketing and creative, Frank Tanki. "Shows like Ink Master and Bar Rescue have brought in a ton of women, so now we just want to put a little polish on the brand. We're trying to make it a little more holistic as a brand. We want to make it more cohesive." The network has big plans for the future, including a new show from World War Z author Max Brooks called Emergency Broadcast, in development with Legendary Entertainment, more episodes of Lip Sync Battles, and a new show ordered for 10 episodes called Sweat Inc., an unscripted series in which a health guru tries to find the right workout for the right bod. Tut is definitely the highlight of the slate—star Ben Kinglsey attended the event in person alongside Avan Jogia, the miniseries' lead actor, and actress Sibylla Deen. It's a major investment in an original production (as opposed to an acquisition or a co-production with a larger partner) commissioned from Muse, the outfit that put together The Kennedys and Pillars of the Earth

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Cinemark Quarterly Earnings Beat Expectations on Stronger Concessions Sales

February 18, 2015  |  Variety  |  No Comments

Fewer people went to the movies during the last three months of 2014, but Cinemark’s fourth quarter earnings still managed to beat Wall Street’s expectations. The country’s third biggest theater chain’s revenue rose 1.2% to  $659.9 million, while earnings per share climbed to 41 cents from 13 cents in the year-ago period.  Net income hit $47.3 million,... Read more

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Hot Tub Time Machine Star Says Tweeting Is Like Drunk-Texting America

February 16, 2015  |  Media Week  |  No Comments

Specs Who Clark Duke Age 29 Claim to Fame

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Peers Mourn the Death of 60 Minutes’ Bob Simon

February 12, 2015  |  Media Week  |  No Comments

Bob Simon, the 60 Minutes mainstay whose gentlemanly-but-stern TV reporting was among CBS News' enduring signatures for decades, died on Wednesday night in New York City after a livery cab accident. He was 73.

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Charles King Taps 3 Execs to Join Startup Macro Venture

January 23, 2015  |  Variety  |  No Comments

Macro, the media venture launched by former WME partner Charles King, is taking shape with the appointment of three execs in key roles. Poppy Hanks, formerly senior VP for Tyler Perry’s 34th Street Films, has joined as senior VP of development and production. She will focus on recruiting talent and overseeing film and TV development.... Read more

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