Posts Tagged ‘social’

Twitter Tries to Get Your Attention

December 13, 2013  |  All Things Digital  |  No Comments

Twitter’s great, but if you’re a regular human, you can’t spend all of your time looking at it.* So what if someone plops out something interesting, and you miss it? Twitter has a plan for that. Former Foursquare product head Alex Rainert happened to catch a glimpse of it yesterday, when Twitter sent a push notification to his iPhone, telling him that two of his pals were talking about … “Grey’s Anatomy.” As Rainert notes, he’s not particularly interested in knowing about that. But Twitter is very interested in TV, so you can see why it would experiment with different ways of telling users what people are saying about TV on Twitter. (Here’s an earlier experiment from this summer .) And more broadly, as John Herrman pointed out a while back , you can imagine Twitter using push notifications to tell people about all sorts of stuff that’s happening on Twitter. Note that Twitter has recently rolled out two features/experiments designed to surface interesting stuff for you — Event Parrot for breaking news , and Magic Recs for people your friends are paying attention to — and it has already converted Magic Recs into a push notification system. If you opt in, Twitter will start suggesting Twitter users for you to follow, based on the fact that your Twitter pals have started following them, too. (The most recent heads-up I received was about Danah Boyd ’s new “think/do tank” called  Data & Society Research Institute .) In Rainert’s case, he didn’t ask Twitter to tell him that his pals were talking about TV. And you can see the downside of this thing if Twitter pushes too many of these to people who don’t want them. But I think Twitter thinks the upside is pretty significant. Highlighting cool stuff is nice for power users, and may keep them more engaged. And it could be crucial for new users, which Twitter really needs : Hey, we know this seems like a lot of people jabbering about weird stuff — WTF is an RT, right? — but look over here! You might want to know about this . So I have a hunch we’ll see more of this. Even if we don’t ask for it. * I do know some people who look at Twitter every minute they are awake, but they are most definitely not regular humans, even though they are nice people in their own special way.

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QOTD: My Favorite Waste of Time

December 13, 2013  |  All Things Digital  |  No Comments

All writers should have as many forms of unproductive distraction as possible. For me it used to be that I would clean drawers or rearrange my closets or start cooking lunch. I had many, many ways of pretending to be working, but not really working. So Twitter is quite marvelous at that. It is a wonderful, wonderful way of just procrastinating … – Author Susan Orlean, extolling a side benefit of Twitter, on the All Write Already! podcast

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QOTD: My Favorite Waste of Time

December 13, 2013  |  All Things Digital  |  No Comments

All writers should have as many forms of unproductive distraction as possible. For me it used to be that I would clean drawers or rearrange my closets or start cooking lunch. I had many, many ways of pretending to be working, but not really working. So Twitter is quite marvelous at that. It is a wonderful, wonderful way of just procrastinating … – Author Susan Orlean, extolling a side benefit of Twitter, on the All Write Already! podcast

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Twitter Flip Flops on Safety Feature Changes

December 13, 2013  |  All Things Digital  |  No Comments

Twitter rolled out a set of tweaks to its “blocking” feature on Friday, only to reverse its decision hours later and revert back to the original settings after a torrent of user outrage and petitions from activist groups. Concerns were primarily around user safety and harassment issues that could have occurred as a result of the changes.

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Video Is the Future of Social

December 11, 2013  |  All Things Digital  |  No Comments

This past spring, at the YouTube Upfronts in New York City, Google vice president Robert Kyncl stood in front of a packed audience of brand marketers and made a seemingly simple, but revelatory, declaration: “ TV is one-way. YouTube talks back .” What is happening on YouTube and on places like Vine (which is doubling monthly average users month over month) and Instagram, is something that many of us who study the social Web have known for some time: Video is the future of social. Why video? Why not text or photos — permanent or ephemeral? Is it simply the combination of sight, sound and motion? The clues to the answer are all around us. This past week, news of the tragic death of actor Paul Walker sparked tens of thousands of people to reach out on social media to express pain and sadness, and send prayers to his family and friends. For a 48-hour period, Twitter was trending with the news, and Facebook feeds were crowded with thoughts and condolences. As activity on Facebook and Twitter waned, the heartfelt vigils have continued to grow on YouTube, where more than 6,000 tribute videos had been uploaded within 100 hours of the tragedy. These beautiful videos, along with news videos of the tragedy found on YouTube, have touched more than 170 million people. Ultimately, the tribute videos will live forever, and will be added to the vast collection of images from the star’s “Fast & Furious” movie franchise, which an audience of more than six million fans enjoy monthly on the platform. This social media outpouring on YouTube highlights the fact that the shelf life of a Tweet or a Facebook post is now vanishingly small, evidenced by the fact that a Facebook post gets half its reach within 30 minutes of being published. By comparison, more than half of YouTube videos’ lifetime views come after three weeks of uploading. Take a look at any popular video from any year, and you’ll find recent comments that continue the conversation well into the future. Yes, Facebook and Twitter are driving some of the extended activity on YouTube videos. As of last year, Facebook is driving more than 500 years of YouTube viewing every day, and on Twitter, more than 700 YouTube videos are shared every minute. But the fact is that one minute of watching, creating, sharing or commenting on a video is one minute less to engage in other social mediums

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Twitter Adds Private Photo Messaging to Mobile

December 10, 2013  |  All Things Digital  |  No Comments

As AllThingsD reported it would earlier this year , Twitter on Tuesday launched a significant revamp of its private messaging product, adding the ability to send photos via Direct Message. Twitter also added a swipeable timeline feature (which we also reported would happen!). All of this comes days before a highly anticipated Instagram event.

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Yahoo Acquires Evntlive, a Concert Streaming Video Service

December 6, 2013  |  All Things Digital  |  No Comments

Yahoo announced Friday it had acquired Evntlive, a streaming video startup that broadcasts live concerts and events to online viewers. The company was founded in 2012 and launched the beta version of its service in April. As a result of the acquisition, Evntlive will shut down its existing service, and its employees will join Yahoo’s video team to work on Yahoo Screen and Yahoo Music, according to a statement made on Evntlive’s website on Friday afternoon. Evntlive had previously raised about $2.3 million in seed funding from investors such as Vint Cerf, Yogen Dalal, Ellen Levy and Steve Wadsworth, among others, according to CrunchBase data . Terms of the acquisition were not disclosed. GigaOm first reported the news.

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DiGiorno Pizza Live-Tweeted The Sound of Music, and It Was Glorious

December 6, 2013  |  Media Week  |  No Comments

On Thursday night, as millions tuned in to see Carrie Underwood ambitiously take on the role of Maria von Trapp, croon about the hills being alive, and make children's clothing out of drapes in NBC's The Sound of Music Live, DiGiorno Pizza was also watching—and live-tweeted the whole thing. The Nestl

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Instagram to Hold December 12th Event in NYC

December 5, 2013  |  All Things Digital  |  No Comments

Instagram has invited reporters to a press event on December 12th in Manhattan, according to reports from CNet and TechCrunch . The invitations do not specify what the event will focus on, though a recent report from GigaOm suggests it could be a messaging service .

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Why Apple’s Topsy Buy May Be All About its Social TV Future

December 3, 2013  |  Media Week  |  No Comments

Apple raised eyebrows yesterday with its curious acquistion of the social analytics firm Topsy . While many have wondered what the deal is all about, many experts believe it points in one direction: the social television space. Indeed, Apple is said to be working on a new smart TV that most industry watchers expect to be the next big hardware play from the company; Topsy Labs collects data from Twitter that potentially provides crucial insights into social media users' viewing habits. And at first glance, Apple spending $200 million for a social media data company seems baffling, and there has been a wide range of speculation about what it means.

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