Posts Tagged ‘social’

The Next Aaron Spelling? Showrunner Shonda Rhimes Is ABC’s Queen of Prime Time

June 3, 2014  |  Media Week  |  No Comments

The pilot of then-unknown hospital drama Grey’s Anatomy was nearly complete in early 2005, but some real heavy lifting remained. Shonda Rhimes, a screenwriter who was taking her first stab at creating a television series, needed to put together synopses of the next eight episodes, telling executives at ABC just where the soapy, hospital-based drama intended to go in the near future. James Parriott, a veteran showrunner who’d been brought in to help steer the ship, offered to take half the workload. They only had a weekend to finish, he remembers, which would’ve been a tall order even for a seasoned TV writer.

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Listening to Beyoncé? Facebook Has an Ad for You

May 21, 2014  |  Media Week  |  No Comments

You've long suspected that Facebook was listening to you—now we know it definitely will be. With your permission, of course. The social network will serve ads to users based on a Shazam-style feature that picks up via the microphones on devices with Facebook's app installed—watching Breaking Bad? Check out this ad for the new drama on AMC. Listening to OutKast? Try Ludacris. "You can imagine how it could be helpful if you posted you were listening to a Beyonc

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Twitter Fans Make DirecTV’s New ‘Get Rid of Cable’ Ad One of the Bleakest Yet

April 29, 2014  |  Media Week  |  No Comments

When you leave people to their own devices, they tend to get nihilistic. When they get nihilistic, they make darkly comic scripts for DirecTV. Case in point: the satellite-TV company's Twitter-sourced fable—created in the style of Grey's long-running "Cable Effects" campaign—of what happens if you don’t cut the cord. The satellite giant asked its fans to contribute a story line to the campaign by tweeting one-liners with the hashtag #GetRidofCable. The company then selected the best ideas and made a cohesive, disturbing story—read like a storybook in the video below—of getting addicted to cheese during lab experiments, going back in time and undoing your own birth ...

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BuzzFeed Inks TV Tune-In Pacts with Bravo, IFC

April 10, 2014  |  Variety  |  No Comments

List-driven social news site BuzzFeed announced deals with NBCUniversal’s Bravo and AMC Networks’ IFC, under which the cablers are promoting BuzzFeed content on-air and online (and vice versa). The networks are the first two partners for BuzzFeed’s Social Tune In Program, which will let advertisers “leverage their content on BuzzFeed on their own platforms,” according to New... Read more

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Facebook Widens Rollout of 15-Second Premium Video Ads

March 13, 2014  |  Variety  |  No Comments

Facebook is expanding the availability of 15-second video ads to “a select group of advertisers,” the social giant announced. Facebook didn’t reveal which new advertisers it’s working with on Premium Video Ads. The company said users will begin seeing these new ads over the next few months. SEE ALSO: Facebook Launches Video-Ad Test with ‘Divergent’... Read more

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Ad Campaign Seeks to Help Widow Whose Husband Had Hollywood’s Most Famous Scream

March 13, 2014  |  Media Week  |  No Comments

Sheb Wooley comes screaming out of the mists of pop culture into the commercial mainstream in FCB's new campaign for pay-TV channel Canal+ in Spain. Wooley is the voice actor who performed the "Wilhelm scream," a ubiquitous sound effect that debuted in the 1951 adventure Distant Drum and has since been dubbed into more than 200 movies, including Toy Story and the Star Wars, Lord of the Rings and Indiana Jones series. It takes its name from Private Wilhelm, a character in the 1953 western The Charge of the Feather River. (Modern auteurs like George Lucas, Quentin Tarantino, Peter Jackson and Steven Spielberg apparently use the scream in their productions whenever possible.) The ad below, by FCB Spain and FCB Los Angeles, stars Wooley's widow, Linda Dotson Wooley, as "The Woman Who Can't Watch Movies"—because she's afraid she'll hear her husband's famous scream. There mockumentary points to a website that encourage folks to "donate" their screams and overdub Wooley so Linda can enjoy Hollywood films again. The site lets you record screams for up to three movie clips and share the results with friends. They'll really appreciate that. Even though it's all a goof, I kept thinking that Linda could just watch something outside Wooley's filmography—like the Scream movies or Home Alone, in which, it seems, Macaulay Culkin did the screamy honors himself. CREDITS Client: Canal+ Agency: FCB Spain & FCB Los Angeles Campaign: "Leave Wilhelm Alone" Client Contact: I

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Social Media Buzz: ’300′ Sequel Raises a Huge Army of Social Followers

March 8, 2014  |  Variety  |  No Comments

Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? We analyzed this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is below) over the seven days leading up to their release, when marketing campaigns... Read more

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Suits Star Patrick J. Adams Obsesses Over Instagram

March 5, 2014  |  Media Week  |  No Comments

Specs Who

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Major League Baseball Is Trying Hard to Expand Its Fan Base With Social and Video Integrations

January 27, 2014  |  Media Week  |  No Comments

Major League Baseball and MTV are creating a glitzy field of dreams designed to lure the 12-34 demographic by fusing the game with popular culture in a highly immersive way.

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Twitter’s 2014 Strategy: The Intersection of Video and Data

January 21, 2014  |  Media Week  |  No Comments

Twitter is doubling down on its second-screen pitch. The company has been meeting with agencies and brands since the beginning of the year, showing off its ad product road map in an attempt to counter Facebook’s push into video , according to industry sources who met with the social network. Several of these meetings occurred at the Consumer Electronics Show in Las Vegas a few weeks ago. “Twitter is most bullish on video and data, and the intersection of video and data,” said one agency executive who was briefed on Twitter’s 2014 strategy. Industry insiders signed non-disclosure agreements and could not reveal specifics on Twitter’s upcoming ad products. But clearly, Twitter has spent much of the past year touting its symbiotic relationship with TV. Case in point: Twitter has been promoting its ability to harness data and insights from conversations surrounding specific TV shows and then allows brands to reach those viewers. And last year, Twitter bought the social TV analytics firm Bluefin Labs to bolster such TV targeting capabilities. “They have the ability to reach people simultaneously on TV and Twitter,” the ad agency executive said. “It’s a second-screen option that’s not happening elsewhere.” Brands are convinced of Twitter’s value, and the ad spending reflects their enthusiasm. “Twitter spend will increase this year for a number of reasons, one being their embrace of television,” said David Rittenhouse, Ogilvy & Mather’s managing director. TV’s use of Twitter will evolve beyond the simple adoption of hashtags in prime time, he said. Another agency executive said that some advertisers—particularly tech brands—plan to spend five times as much on Twitter this year compared to last. “If I’m sponsoring [ESPN’s] College GameDay, I can actually take my offline [ad copy], upload it into Twitter and serve it to people after they watched the show,” the source said. “Advertisers are obsessed with it because they’re able to increase awareness. It’s an extension of their TV buying, and they’re [quintupling] Twitter budgets for it.” These are ad dollars that could be going to Facebook, this source said. Indeed, there is a debate in the ad industry about which platform is better for such TV-esque advertising. As Twitter pushes TV this year, Facebook is rolling out its broad autoplay video ad product.

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