Posts Tagged ‘social’

Talk Presents ENGAGE: NYC The Digital Storytelling Conference

Talk Presents ENGAGE: NYC The Digital Storytelling Conference

wendadanaandrew
March 22, 2017  |  Blog  |  No Comments

ENGAGE: The NYC Digital Storytelling Conference is set for April 19th, 2017.  Dana Settle, Wenda Harris Millard and Andrew Morse join NYC's agency, marketing and tech community to talk about digital storytelling.       This week we're excited to announce that Dana Settle, Co-Founder and Partner of Greycroft Partners will join the program along with Andrew Morse, Co-Founder of Great Big Story and Wenda Harris Millard, Vice Chairman of MediaLink.  Engage NYC is the first conference in NYC to explore the role and future of digital storytelling. The conference explores how advertisers, publishers and platforms leverage content as a tool to create unique engagement and build immersive experiences. Prior speakers

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Pinterest to Marketers: Get Your Mother’s Day Campaigns in Gear

March 20, 2017  |  Media Week  |  No Comments

Some 33 million Pinterest users have saved approximately 252 million Pins related to Mother's Day, which falls on May 14 this year. Creative strategy lead, West Brad Spychalski said in a blog post that about 70 percent of U.S. moms are active on Pinterest, spending an average of 124 minutes per month on the social...

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Infographic: Who Is the Millennial Female Micro Influencer?

March 20, 2017  |  Media Week  |  No Comments

From Ariana to Zendaya, we're all familiar with the names of Instagram's top millennial female influencers. But the social platform is also home to a huge number of of "micro influencers," or users who might command just a few thousand followers yet whose style and brand affiliations are closely followed--and emulated--by their dedicated fans. To...

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This Data-Driven Partnership Helped New Balance Get a 20% Lift in Facebook Ad Recall

March 16, 2017  |  Media Week  |  No Comments

Insights player SocialCode and independent creative network Tongal today are announcing a partnership they say will improve the workflow for social and video ad campaigns for their clients. The chief aim, according to the companies, is to eliminate the "black-box scenario" where creative shops design a campaign and hand it off to the media agency--and...

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Twitter Is Finally Dishing Out Data on Likes

March 14, 2017  |  Media Week  |  No Comments

Brands and agencies using Twitter's Gnip application-programming interfaces finally have access to data on likes via the Decahose, the social network's stream that provides a 10 percent random sample of its full real-time Firehose. Data product manager Adam Tornes announced in a blog post that likes have been one of the most requested features by...

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Twitter Is Finally Dishing Out Data on Likes

March 14, 2017  |  Media Week  |  No Comments

Brands and agencies using Twitter's Gnip application-programming interfaces finally have access to data on likes via the Decahose, the social network's stream that provides a 10 percent random sample of its full real-time Firehose. Data product manager Adam Tornes announced in a blog post that likes have been one of the most requested features by...

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Here's How the Business of  Storytelling Is Evolving

Here’s How the Business of Storytelling Is Evolving

Storytelling2017
March 14, 2017  |  Blog  |  No Comments

Here's How the Business of  Storytelling Is Evolving Digital storytelling at its best always takes advantage of the newest storytelling opportunities. Here are some innovative storytelling examples that are shaping the business and future of storytelling and will continue to do so in the next year. IBM and Salesforce announced they are partnering to leverage IBM Watson’s analytical capabilities with Salesforce’s artificial intelligence technology, Einstein. This partnership will offer artificial intelligence-based solutions for companies that will no doubt offer digital storytelling opportunities. Deutch’s Tacobot: Deutsch is exploring the possibilities of “conversational commerce” with their activation for Taco Bell using Slack. Chatbots were established

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Facebook Is Banning Developers From Using Its Data to Build Surveillance Tools

March 13, 2017  |  Media Week  |  No Comments

Brands, media companies and nonprofits use Facebook's data for a lot of different things, but the company said it wants to make sure tracking people isn't one of them. Today, Facebook announced it's banning developers from using the social network's data about users for surveillance tools. According to the company, updates, which also apply to...

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There Were More Than 400 Million Facebook Interactions for International Women’s Day

March 9, 2017  |  Media Week  |  No Comments

Some 160 million Facebook users were responsible for more than 400 million posts, likes and comments related to International Women's Day Wednesday. The social network said in an email to Social Pro Daily that 64 percent of its International Women's Day activity came from women, with 36 percent coming from men, and the countries with...

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Pinterest Just Acquired Twitter Co-Founder Biz Stone’s Jelly

March 8, 2017  |  Media Week  |  No Comments

Twitter co-founder Biz Stone announced that Pinterest has acquired Jelly, the visual search and discovery platform he launched in January 2014 with Ben Finkel. Stone will join Pinterest as a special adviser to co-founder and chief product officer Evan Sharp, while Finkel will be added to the social network's growth product team. Stone said in...

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