Posts Tagged ‘social’

Twitter Just Inked Another Livestreaming Lax Pact

April 28, 2017  |  Media Week  |  No Comments

Twitter is becoming the place to be for livestreamed lacrosse, as the social network followed up March's announcement of a pact with the National Lacrosse League with Friday's news of an agreement with Major League Lacrosse. Twitter will livestream the MLL Game of the Week during the 2017 season, and its slate consists of 15...

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Facebook Automated the Process of Protecting Rights to Video Content

April 27, 2017  |  Media Week  |  No Comments

Facebook Thursday announced an update to its Rights Manager tools for owners of the rights to video content on the social network, enabling those owners to establish automated rules to help protect their videos. The Rights Manager set of admin and workflow tools was introduced last April, and product manager Analisa Tamayo Keef and engineering...

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Facebook and Google Are Testing Tools to Fight Fake News

April 25, 2017  |  Media Week  |  No Comments

In order to help users see different perspectives in terms of news and opinions, Facebook has begun testing a feature to show users a variety of articles before they click on one to read. Today, the social network announced it's trying a new way to show Related Articles, which have traditionally only appeared after a...

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Facebook Is Testing Video Cover Images for Pages

April 25, 2017  |  Media Week  |  No Comments

If you visit the Facebook page for Netflix drama Narcos and it looks like the cover image is moving, your eyes aren't playing tricks on you. Facebook confirmed that it is testing the ability for pages to upload videos to serve as cover images, with a spokesperson telling Social Pro Daily via email: We're always...

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Pinterest Is Waving Farewell to Its Like Button

April 21, 2017  |  Media Week  |  No Comments

It's the end of the line for Pinterest's Like button, which will be phased out "in the coming weeks," giving the social network's Save button--formerly the Pin It button--a more prominent role. Writer and content strategist Kim O'Rourke bade farewell to the Like button in a blog post Friday, saying that Pins users have liked...

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Five Storytelling Innovators to Watch

Five Storytelling Innovators to Watch

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April 17, 2017  |  Blog  |  No Comments

How do you tell a great story when you only have 8 seconds? How do you tell a story through a new medium only early adopters understand so far? How do you tell a good story across platforms? These are some of the tricky questions that brands are tackling in the digital age - here are the brands who are answering them. Deep Focus Deep Focus is an award-winning global digitally led creative agency, and one of the industry’s leading voices and provocateurs on digital media. At the core of Deep Focus’ strategy is collaboration - figuring out the future of emerging

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Facebook Just Threw a Monkey Wrench at a Big-Time Spam Ring

April 14, 2017  |  Media Week  |  No Comments

Facebook announced the disruption of a major spam operation that had been filling the social network with fake likes and comments. Shabnam Shaik, a technical program manager on Facebook's protect and care team, provided the details in a Facebook Security note, saying that the accounts involved were located in countries including Bangladesh, Indonesia and Saudi...

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Twitter Is Expanding Its Video Measurement Partnerships to Help Marketers Gauge Ad Performance

April 10, 2017  |  Media Week  |  No Comments

Twitter is adding more companies to its roster of third-party measurement partners, which it says will help brands better verify audience segments and video ad viewability. Today, the company announced it's now partnering with Moat and Integral Ad Science and will soon expand its existing partnerships with Nielsen and comScore, potentially giving the social media...

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Former Twitter Exec Aliza Knox’s Next Step Is Unlockd

April 10, 2017  |  Media Week  |  No Comments

Twitter vice president for the Asia-Pacific region Aliza Knox announced her departure from the social network last week, and we now know where she's headed. Knox is joining ad- and content-funded mobile platform Unlockd as chief operating officer. Unlockd said in a release announcing the hire that Knox will use her experience in the Asia-Pacific...

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More Customization Options for Facebook Slideshow Ads?

April 7, 2017  |  Media Week  |  No Comments

Facebook is apparently providing more flexibility for advertisers using its Slideshow ads. Reader Chris Ruberg, digital marketing specialist at Affinitiv, shared the screenshots above and on the homepage with Social Pro Daily, saying that six different themes are now available for Slideshow ads. According to Ruberg, each theme provides different ways to switch between images...

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