Posts Tagged ‘social’

How to Score a Media Gig

February 11, 2015  |  Media Week  |  No Comments

Know thyself, said the ancient Greeks. Cheri Eisen, Fusion's head of human resources, thinks that advice is on the nose, even though Socrates and Plato weren't talking about wading into 2015's ultracompetitive job market. Eisen has a number of tips for job seekers ahead of Feb. 11's Mediabistro Job Fair in New York. Among her recommendations: Never pick up a call while in an interview and do tidy that Facebook page (no beer bongs, please). Fusion, a partnership between Disney/ABC and Univision, will participate in the sold-out event alongside media giants like AOL, CBS, Cond

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How to Score a Media Gig

February 11, 2015  |  Media Week  |  No Comments

Know thyself, said the ancient Greeks. Cheri Eisen, Fusion's head of human resources, thinks that advice is on the nose, even though Socrates and Plato weren't talking about wading into 2015's ultracompetitive job market. Eisen has a number of tips for job seekers ahead of Feb. 11's Mediabistro Job Fair in New York. Among her recommendations: Never pick up a call while in an interview and do tidy that Facebook page (no beer bongs, please). Fusion, a partnership between Disney/ABC and Univision, will participate in the sold-out event alongside media giants like AOL, CBS, Cond

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How to Score a Media Gig

February 11, 2015  |  Media Week  |  No Comments

Know thyself, said the ancient Greeks. Cheri Eisen, Fusion's head of human resources, thinks that advice is on the nose, even though Socrates and Plato weren't talking about wading into 2015's ultracompetitive job market. Eisen has a number of tips for job seekers ahead of Feb. 11's Mediabistro Job Fair in New York. Among her recommendations: Never pick up a call while in an interview and do tidy that Facebook page (no beer bongs, please). Fusion, a partnership between Disney/ABC and Univision, will participate in the sold-out event alongside media giants like AOL, CBS, Cond

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Super Bowl on Social: Twitter Tallies 28.4 Million Tweets During TV Telecast

February 2, 2015  |  Variety  |  No Comments

Super Bowl XLIX was the most-tweeted NFL championship game ever — but even with the down-to-the-wire finish in the New England Patriots’ defeat of the Seattle Seahawks, the contest didn’t top the most-social match from the 2014 FIFA World Cup, according to Twitter. On Feb. 1, users posted more than 28.4 million tweets over the course of #SB49... Read more

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The Americans Created 45,000 Pieces of Branded Content On Whisper

January 31, 2015  |  Media Week  |  No Comments

The Americans revolves around the lives of two Cold War-era KGB spies who are trying to keep their jobs a secret from their unsuspecting neighbors. In line with that secrecy theme, the FX drama worked with Whisper to create more than 45,000 pieces of branded content using real covert revelations and show images. The partnership is one of Whisper's ad offerings, which allows marketers to get their pictures on user content. The Whisper team comes up with keywords based on brand-suggested themes, like espionage and family in the case of The Americans. Then, when people submit their secrets using those phrases, the Whisper platform suggests images from the marketer to pair with their divulgement.

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Justin Bieber is 2014’s Most Tweeted-About Artist

December 10, 2014  |  Variety  |  No Comments

Beyonce’s surprise self-titled album was, unsurprisingly, the most tweeted-about album of 2014, but overall, Justin Bieber generated the most buzz in the music crowd on Twitter, according to a comprehensive new report from the social media platform. However, despite Bieber landing the number one spot on number of tweets generated, it should be noted that... Read more

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Winners of Adweek’s 2014 Hot List Are Revealed

December 8, 2014  |  Media Week  |  No Comments

What a year in media. Prime-time's drama queen Shonda Rhimes—plus literally anything HBO did—kept us from cutting the cord. Netflix, Instagram and Minecraft continued to dominate our digital lives, while apps like Uber, Tinder and Kik achieved must-have status. Jack Ma—who led his e-commerce behemoth, China's Alibaba, to a $25 billion IPO—earned his place as our Media Visionary for 2014. Print, yet again, proved that it is as relevant as ever, with a nearly 150-year-old magazine, fashion icon Harper’s Bazaar, trucking out its fattest issue ever and earning the title Magazine of the Year. This, as the inescapable Kim Kardashian broke the Internet not once but twice after appearing on the covers of Vogue, then Paper.

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Universal, CW and Hulu Buy Into Yahoo’s Tumblr Autoplay Video Ads

October 28, 2014  |  Variety  |  No Comments

Entertainment companies have yet another social-marketing tool to play with: Yahoo’s Tumblr micro-blogging site has launched autoplay video ads, with initial advertisers including Universal, CW and Hulu. The video ads on Tumblr will show up in users’ feeds, muted by default and presented in a continuous loop — like Facebook’s autoplay ads. On Tumblr’s Android and iOS apps, the... Read more

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Terry Bradshaw

October 27, 2014  |  Media Week  |  No Comments

Specs Who Terry Bradshaw Age 66 Claim to fame Co-host of Fox NFL Sunday ; former NFL quarterback and member of the Pro Football Hall of Fame Base Aubrey, Texas, and Love County, Okla. What’s the first information you consume in the morning? The first thing I do is gather all the sports information that I can get. I turn on the television set, go to Fox Sports 1, then I’ll go online and read The Dallas Morning News, and then I’ll read USA Today online. Are you on Twitter or any other social media? No. Absolutely not. I don’t tweet, twit or anything. I want nothing to do with it.

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What Do Millennials Really Want?

October 6, 2014  |  Media Week  |  No Comments

What do

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