Posts Tagged ‘social’

Nielsen Will Add Facebook to Its Social Ratings to Measure Conversation Around TV

January 20, 2016  |  Media Week  |  No Comments

For nearly three years, Nielsen has been measuring the social conversation around TV shows— but only on Twitter . Now, as it faces increased scrutiny over its ability to accurately measure how many people are watching TV, the company has decided to add Facebook to its social ratings. Nielsen plans to make the new data, which it's calling Social Content Ratings, available in the first half of this year. The new ratings will incorporate all Facebook posts, including those shared with friends and family, with followers, and publicly, and are expected to be available in markets where the company's Twitter TV Ratings service currently is (the U.S., Australia, Italy and Mexico). Nielsen also plans to eventually integrate data from Instagram. "The development of Social Content Ratings reflects Nielsen's commitment to continually adapt our services to meet the needs of the industry and is part of Nielsen's ongoing effort to evolve our measurement to reflect the total audience across screens and platforms," said Nielsen Social president. "Nielsen Social measurement is evolving to provide a comprehensive, standardized picture of how consumers are responding to program content through social media, wherever and whenever." The increased data should give networks and other content providers a better gauge of how effective their social marketing strategies are and insight into the relationship between social activity and tune-in.

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The Today Show’s Willie Geist Shares His Not-So-Guilty Viewing Pleasures

December 15, 2015  |  Media Week  |  No Comments

Specs Age 40 Claim to fame Co-host of the third hour of NBC's Today and co-host of MSNBC's Morning Joe Base New York Twitter @WillieGeist Adweek: What's the first information you consume in the morning? Willie Geist: The first information when I wake up at 4 a.m. is an email from our producers that summarizes the things that happened overnight and things we should look for this morning. But then I go right to Twitter. I follow so many people and news organizations from left, right, middle. I treat Twitter like a news ticker, basically. Then I click on my newspaper apps, go through The Wall Street Journal, Washington Post, New York Times, then I'll get a little deeper into it with Politico or Bloomberg Politics. What other social media platforms do you use? I use Instagram a good bit, but I use it less as a news source than just for posting and looking at images. Who do you follow? Mindy Kaling is always fun. I admire people like her who are so committed to Instagram that they'll be in a moment and still take a picture and get it up online. It's not purely promotional; you're actually following her life.

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Fullscreen Adds Former Hulu Chief as New COO

November 30, 2015  |  Media Week  |  No Comments

Fullscreen continues to gear up for a big 2016. Less than a month after hiring its first chief marketing officer , the multichannel network has added former Hulu executive Andy Forssell as its new chief operating officer. Forssell will join Fullscreen's executive leadership team and the board of directors, reporting to CEO George Strompolos. Ezra Cooperstein, who had been president and coo will remain on board as president. "The media landscape is changing even faster than many of us would have predicted a few years ago, and Fullscreen is perfectly positioned to capitalize as that evolution accelerates," said Forssell. "I look forward to working with George, Ezra and the talented team at Fullscreen to continue building what is fast becoming a truly premier multi-platform media company." Forssell led Hulu as its interim CEO for a six months in 2013, after its founder Jason Kilar departed amid talks of a sale. Forssell departed later that year after Mike Hopkins was installed as the company's permanent CEO . Prior to that, Forssell had been Hulu's svp of content and distribution since its inception in 2007. More recently, Forssell served as CEO of the social video app ShowYou, which gives creators and content owners ways to build and monetize their own proprietary channels. Forrsell, one of the original purveyors of streaming video, comes to Fullscreen as the 5-year old network plans to launch its own subscription video service . Fullscreen's service will join an increasingly crowded SVOD world; Along with the major players Hulu, Amazon and Netflix (and CBS, Showtime and HBO), YouTube , Univision, NBCUniversal and Smithsonian Networks have all launched subscription products in recent months. "Andy is a proven leader who not only understands the new world of online video, he helped build it," said Strompolos.

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Hot List: What Are the Best Shows of 2015? Vote Your Picks for TV and Streaming

October 1, 2015  |  Media Week  |  No Comments

Whether you stream your shows or tune in live, it's been a huge year for TV in all its forms. But what truly rose to the top? There were big network hits like Empire, highly anticipated spinoffs like Fear the Walking Dead and breakout streaming successes like Narcos. But when it comes to the Adweek Hot List Readers' Choice Awards, your picks are what matter most. Vote below as often as you'd like through Nov. 23. The winners will be revealed on Nov. 30. And your favorites are... Hottest Show of the Year Hottest Comedy Hottest Drama Hottest Reality or Competition Series Hottest Late Night Host Hottest Broadcast Network in Prime Time Hottest Network - Comedy Hottest Network - Drama Hottest Sports Network Hottest News Network Hottest Family Network Hottest Show on Social Media Hottest Kids Show Hottest Movie or Miniseries Hottest New Series Hottest Streaming Service Want to keep voting? Vote for the Digital Hot List > Vote for the Print Hot List >

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Marsh Broflovski Cartman & McCormick: If South Park Were an Ad Agency

September 14, 2015  |  Media Week  |  No Comments

South Park begins its 19th season on Wednesday, which makes it older than plenty of notable ad agencies. (Droga5 isn't even 10 yet.) To celebrate the never-endingly awesome Comedy Central cartoon, Brooke Wylie, a copywriter at Denver agency Faction, imagined if South Park were an ad agency. Check out the results below—with Wylie's illustrations and write-ups. You might not hire them, but they'd probably produce some unforgettable work. Picture this.

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Orange Is the New Black Star Pablo Schreiber on the Perils of Live-Tweeting

August 31, 2015  |  Media Week  |  No Comments

Specs Age 37 Claim to fame Emmy Award nominee for his role as George "Pornstache" Mendez on Netflix's Orange Is the New Black ; star of HBO's The Brink; appears in the Michael Bay film 13 Hours: The Secret Soldiers of Benghazi (in theaters Jan. 15) Base New York Twitter @schreiber_pablo Adweek: What's the first information you consume in the morning? Pablo Schreiber: The first information I consume in the morning is no information. I think it's really important to reset the brain in the morning. We get bombarded so much in our daily lives, so the first thing I do when I wake up is meditate.

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Sponsors Line Up for BET Awards, ‘the Biggest Entertainment Weekend in Black America’

June 17, 2015  |  Media Week  |  No Comments

A number of major brands—Coca-Cola, Cricket Wireless, Domino's, Macy's, McDonald's, Nissan, Samsung, State Farm, Verizon and the U.S. Army—are signed on for the 15th anniversary of the BET Awards and the weekend-long BET Experience, or what sales chief Louis Carr calls the "biggest entertainment weekend in black America." The three-day festival of music and comedy takes place June 25-28 at Club Nokia and the Staples Center in Los Angeles, and is capped by the awards, airing 8 p.m. ET June 28 on the cable network. "However you cut it, looking at numbers or the social media, there is no other weekend where African Americans engage with this type of scale," Carr says. "The sponsors continue to grow, and we're just super excited about next week. "The preeminent brand in black media," as Carr calls it, even has the country's two biggest wireless companies sponsoring different parts of the weekend. AT&T-owned Cricket Wireless will sponsor a new category called the FANdemonium Award along with the live After Party Post Show, while Verizon will sponsor a red carpet Periscope livestream. "They both live in the same neighborhood, and they've been able to function without any conflicts in the past," Carr says. And if you check out the live stream, you'll notice Nissan's new 2016 Maxima parked front and center. Domino's is sponsoring the countdown clock during the Red and Ready Pre-Show. "When you look at the BET Awards in our 15th year, and look at the success we've had over the years, it really makes advertisers very attractive," Carr said. Coke has been associated with the BET Awards since the beginning. This year the company is sponsoring a user-generated contest. The winner of the #BETInstaStar contest will be flown to Los Angeles to attend the show and present the Coca-Cola Viewers' Choice Award on-air. State Farm will once again sponsor the Humanitarian Award.

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Millennials Favor Facebook Over TV for Political News

June 1, 2015  |  Media Week  |  No Comments

In Republican years and Democratic years, local television stations have always emerged as winners. The 2014 midterm election delivered an estimated $2.4 billion to local stations, as candidates and political action committees bought time for federal, state and local races. As stations gear up for a presidential election cycle—and the cash it will bring—a new report released Monday by the Pew Research Center suggests a sea change ahead, that could send much of that ad spending to social media. "When it comes to where younger Americans get news about politics and government, social media look to be the local TV of the millennial generation," said Amy Mitchell, director of journalism research at Pew. The report, Millennials and Political News , was based on an online survey of nearly 3,000 people. Millennials reported little interest in following their parents' habit of turning to local television for political coverage—and the advertising that traditionally fills commercial breaks in election years. Sixty percent of baby boomers trust local TV for political news, but the same percentage of millennials opt for Facebook. That shift presents challenges for campaigns and elected officials, as well as for advertisers and station groups. "We are only beginning to understand the complex interactions of personal choice, friend networks and algorithms in the social media space," said Mitchell. "As the research continues, these data suggest there are fundamental differences in the ways younger and older generations stay informed about political news."

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USA’s Ad Campaign for Its Hacker Drama Mr. Robot Doesn’t Mince Words

May 1, 2015  |  Media Week  |  No Comments

The marketing department at USA Network must have been worried people would think the lead character of its new hacker drama was pro-establishment—because the posters for the show, Mr. Robot, are anything but subtle. "F*ck Wall St.," "F*ck Social Media, "F*ck Society" and "F*ck the System" reads pretty much the only copy in four blustery ads that can't but evoke FCUK, except that the guy in the images, actor Rami Malek, is wearing the Mark Zuckerberg anti-fashion uniform of a hoodie (even though it turns out Facebook is now, apparently, officially The Man). USA deserves credit for not mincing words, and speaking truth to power, especially about the whole finance thing, given the sorry state of affairs—parent company NBCU's parent company Comcast has a market cap of only $149 billion. But at least in the trailer, there seems to be some grand Robin Hood caper brewing, toward the mass redistribution of wealth. (If the plebes can't have it in real life, they might as well get it in their fiction.) It was probably inevitable that someone would make a TV series about a good-looking, bad-boy hacker with a heart of gold, because everyone knows hacking is about being a revolutionary—not about old rich white men transferring their money to young white men who use it to fund fanciful whims that every once in a while turn out to be viable businesses. But in all seriousness, the show looks like it might actually have some potential—Christian Slater plays some lord of the digital underworld—so long as it doesn't include any mega virus monsters that infiltrate digital air conditioners to release a neuro gas.

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The Future May Belong to Web and Mobile Video, but TV Will Survive

April 27, 2015  |  Media Week  |  No Comments

Television is dead! Long live television! This, the ancient cry of royal succession, is entirely appropriate to herald what's happening right now—literally before our eyes—to the medium of television. TV has ruled our lives and lifestyles, our news and entertainment, our politics and (through advertising) our economics since network broadcasting began in 1949. And now its sovereignty is over. Randall Rothenberg Illustration: Alex Fine "Linear TV has been on an amazing 50-year run, [but] Internet TV is starting to grow," Netflix CEO Reed Hastings said earlier this month, in announcing superb earnings for the streaming TV pioneer. "Clearly over the next 20 years, Internet TV is going to replace linear TV." Far be it for me to disagree. For what are the Digital Content NewFronts but an example of the revolution that is roiling television's half-century hegemony? Well, pssst, buddy, let me let you in on a little secret: The princeling that's replacing television … is television. Like the British monarchy or any long-lived royal line, TV has proved remarkably resilient and adaptable during its history. From black-and-white to color, from broadcasting to cable, from 15-minute newscasts to 24-hour news networks, from The Beverly Hillbillies to Mad Men , from wait-until-reruns to on-demand, television has been, is and probably will remain a near-perfect evocation of Darwinism, evolving rapidly to meet changes in technology, consumer interests and marketing needs. True, the changes television is undergoing now are breathtaking, in volume and speed. Prime time has become an anachronism. Today, Emmy-winning, high-quality shows, once the domain only of a specific time and device, are available across multiple devices at any hour of the day. We rarely sit down together as families and friends to watch a TV show after dinner. We watch the programming we love, on our own, several times a day, wherever we happen to be. And that family and friends with whom we hashed it over? That would be our social graph—an ever-present (and ever-growing) real-time feedback loop. The once-unmatchable power of the 30-second spot is also on the decline

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