Posts Tagged ‘social’

Kal Penn Is Bringing Big Data to the Masses With New Nat Geo Show

March 24, 2015  |  Media Week  |  No Comments

Specs Who Kal Penn Age 37 Claim to fame Host and producer of National Geographic Channel's The Big Picture with Kal Penn

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Can Data Help Maker Studios Guarantee a Hit for The Walking Dead’s Robert Kirkman?

March 9, 2015  |  Media Week  |  No Comments

In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many a Trekkie: William Riker, yay or nay? Welcome to Nerd Court, where arguments that one might normally witness at a comic book store instead are heard in a "court of law,"

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Could Snapchat Be a March Madness Player This Year?

February 17, 2015  |  Media Week  |  No Comments

March Madness, the annual rite of spring for college basketball fans—and a marketing bonanza for brands—is upon us once again (starting March 15 and ending with the championship game April 6). The three-week hoops tourney generated more than $1.1 billion in TV revenue for media rights holders CBS and Turner in 2014, per Kantar, and both networks expect to see more gains thanks to growing digital investments from sponsors like AT&T , Coca-Cola and Capital One. The NCAA's 68-team competition has become a cross-platform juggernaut, and CBS and Turner are leveraging social media labs, mobile video production houses and marketing stats centers in New York, San Francisco and Atlanta to serve an increasingly connected and social audience. New York-based Time Warner Media Lab, in particular, will assist sponsors with enough March Madness data to let them assess their business Xs and Os. "We have eye-tracking biometric equipment where we hook up respondents to measure heart rate, skin response, breathing and nonconscious responses to advertising," explains Will Funk, Turner Sports' svp of sponsorship sales, integration and branded programming. "It's serious research." Funk's division—which works arm-in-arm with CBS and the NCAA—runs the point on all of March Madness' digital and social extensions. He predicts a record-breaking year for revenue, adding that online inventory will be sold out this week, as 19 brands have nabbed roughly 60 percent of all available promos through category-exclusive sponsorships while various companies are buying up the rest. "We have 15 new digital advertisers," adds Funk. "We've seen a trend on the digital side with March Madness that there's more demand than supply, which is always a nice position to be in." Adweek caught up with Funk to talk about how the event may again deliver slam dunks for brands.

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How to Score a Media Gig

February 11, 2015  |  Media Week  |  No Comments

Know thyself, said the ancient Greeks. Cheri Eisen, Fusion's head of human resources, thinks that advice is on the nose, even though Socrates and Plato weren't talking about wading into 2015's ultracompetitive job market. Eisen has a number of tips for job seekers ahead of Feb. 11's Mediabistro Job Fair in New York. Among her recommendations: Never pick up a call while in an interview and do tidy that Facebook page (no beer bongs, please). Fusion, a partnership between Disney/ABC and Univision, will participate in the sold-out event alongside media giants like AOL, CBS, Cond

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How to Score a Media Gig

February 11, 2015  |  Media Week  |  No Comments

Know thyself, said the ancient Greeks. Cheri Eisen, Fusion's head of human resources, thinks that advice is on the nose, even though Socrates and Plato weren't talking about wading into 2015's ultracompetitive job market. Eisen has a number of tips for job seekers ahead of Feb. 11's Mediabistro Job Fair in New York. Among her recommendations: Never pick up a call while in an interview and do tidy that Facebook page (no beer bongs, please). Fusion, a partnership between Disney/ABC and Univision, will participate in the sold-out event alongside media giants like AOL, CBS, Cond

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How to Score a Media Gig

February 11, 2015  |  Media Week  |  No Comments

Know thyself, said the ancient Greeks. Cheri Eisen, Fusion's head of human resources, thinks that advice is on the nose, even though Socrates and Plato weren't talking about wading into 2015's ultracompetitive job market. Eisen has a number of tips for job seekers ahead of Feb. 11's Mediabistro Job Fair in New York. Among her recommendations: Never pick up a call while in an interview and do tidy that Facebook page (no beer bongs, please). Fusion, a partnership between Disney/ABC and Univision, will participate in the sold-out event alongside media giants like AOL, CBS, Cond

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Super Bowl on Social: Twitter Tallies 28.4 Million Tweets During TV Telecast

February 2, 2015  |  Variety  |  No Comments

Super Bowl XLIX was the most-tweeted NFL championship game ever — but even with the down-to-the-wire finish in the New England Patriots’ defeat of the Seattle Seahawks, the contest didn’t top the most-social match from the 2014 FIFA World Cup, according to Twitter. On Feb. 1, users posted more than 28.4 million tweets over the course of #SB49... Read more

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The Americans Created 45,000 Pieces of Branded Content On Whisper

January 31, 2015  |  Media Week  |  No Comments

The Americans revolves around the lives of two Cold War-era KGB spies who are trying to keep their jobs a secret from their unsuspecting neighbors. In line with that secrecy theme, the FX drama worked with Whisper to create more than 45,000 pieces of branded content using real covert revelations and show images. The partnership is one of Whisper's ad offerings, which allows marketers to get their pictures on user content. The Whisper team comes up with keywords based on brand-suggested themes, like espionage and family in the case of The Americans. Then, when people submit their secrets using those phrases, the Whisper platform suggests images from the marketer to pair with their divulgement.

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Justin Bieber is 2014’s Most Tweeted-About Artist

December 10, 2014  |  Variety  |  No Comments

Beyonce’s surprise self-titled album was, unsurprisingly, the most tweeted-about album of 2014, but overall, Justin Bieber generated the most buzz in the music crowd on Twitter, according to a comprehensive new report from the social media platform. However, despite Bieber landing the number one spot on number of tweets generated, it should be noted that... Read more

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Winners of Adweek’s 2014 Hot List Are Revealed

December 8, 2014  |  Media Week  |  No Comments

What a year in media. Prime-time's drama queen Shonda Rhimes—plus literally anything HBO did—kept us from cutting the cord. Netflix, Instagram and Minecraft continued to dominate our digital lives, while apps like Uber, Tinder and Kik achieved must-have status. Jack Ma—who led his e-commerce behemoth, China's Alibaba, to a $25 billion IPO—earned his place as our Media Visionary for 2014. Print, yet again, proved that it is as relevant as ever, with a nearly 150-year-old magazine, fashion icon Harper’s Bazaar, trucking out its fattest issue ever and earning the title Magazine of the Year. This, as the inescapable Kim Kardashian broke the Internet not once but twice after appearing on the covers of Vogue, then Paper.

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