Posts Tagged ‘social’

Why This ‘Fear the Walking Dead’ Star Didn’t Watch the Original Show

August 23, 2016  |  Media Week  |  No Comments

Specs Age 46 Claim to fame Stars as Victor Strand on AMC's Fear the Walking Dead (Sundays, 9 p.m.); appears in the upcoming film The Birth of a Nation (Oct. 7); directs Barbecue at the Geffen Playhouse in L.A. (Sept. 6 to Oct. 16) Base Los Angeles Twitter @colmandomingo Adweek: What's the first information you consume in the morning? Colman Domingo: I hate to say it—I reach for my phone and go on Twitter. And CNN.com, especially because we're in the middle of this heated political season

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Olympic Roundup: U.S. Reaches 1,000th Summer Olympics Gold

August 14, 2016  |  Media Week  |  No Comments

Saturday Michael Phelps finished his last competition at the Summer Olympics in Rio—and his career—with a gold medal, and Simone Manuel gave the U.S. its 1,000th Summer Olympic gold medal. The U.S. is still on top in the medals race. Here's what marketers need to know about the last 24 hours of the Olympics: American Women's Medley Relay Wins 1,000th Summer Olympic Gold Medal for U.S. Simone Manuel won the gold medal for a 4x100-meter medley relay Saturday after taking a silver medal in the 50-meter freestyle. The gold medal marked the United States' 1000th Summer Olympic gold. (NBC Olympics) Here's the total medal leaderboard as it stood going into Sunday, according to NBC Olympics: United States: 60 China: 41 Great Britain: 30 Japan: 24 Ruussia: 23 Michael Phelps Helps U.S. to 4x100-Meter Medley Relay Win in Final Rio Race In the last Olympics competition of his career—the 4x100-meter medley relay—Michael Phelps won the gold, giving him 23 career gold medals. "It turned out pretty cool. It's just a perfect way to finish," he said. (ESPN) Jamaica's Elaine Thompson Is the Fastest Woman in the World Elaine Thompson of Jamaica became the unofficial fastest woman in the world Saturday after winning the women's 100 meters

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Olympic Roundup: Michael Phelps ‘Not Coming Back in 4 Years’

August 13, 2016  |  Media Week  |  No Comments

Friday Michael Phelps put an end to any speculation that he will return to the Olympic games in four years, and Katie Ledecky smashed her own world record for the 800-meter freestyle. The U.S. remained on top of the medal count (now 50) again on Friday. Here's what marketers need to know about the last 24 hours of the Olympics: Michael Phelps on Olympic Future: 'I Am Not Coming Back in Four Years' Ryan Lochte speculated that competitor Michael Phelps will be returning to the pool at the Olympic games in four years. However, Phelps himself confirmed that he is in fact retiring. (USA Today) Here's the total medal leaderboard as it stood going into Saturday, according to NBC Olympics: Leaderboard United States: 50 China: 37 Japan: 24 Great Britain: 22 Russia: 22 Ledecky Defends 800-Meter Free Title, Crushes Her Own World Record Michael Phelps isn't the only swimmer who made news at the Olympics on Friday

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Twitter Is Helping Brands Drive Conversations With ‘Instant Unlock Cards’

August 4, 2016  |  Media Week  |  No Comments

Twitter is hoping the allure of exclusive content might help brands better engage with consumers and drive conversation. The company is unveiling an "Instant Unlock Card" that encourages people to tweet about a brand in order to earn rewards such as a movie trailer or an exclusive Q&A. The cards, which roll out globally today, utilize the social media network's conversational ads. The product, which debuted in January, contain images or videos with call-to-action buttons and a customizable hashtag. And Twitter says it works—during a beta test, brands saw an average earned media rate of 34 percent. (In other words, for every 100 paid impressions, the cards gained the advertiser 34 non-paid impressions.) Twitter is also launching advanced analytics to help track and measure the conversational units. The measurement tools, available through the Twitter Ads dashboard, show engagement and earned media metrics from each campaign. "Even more campaign insights are available to all global marketers through Brand Hub's Watchlist feature," according to a Twitter blog post. "See how many people are tweeting your campaign hashtag, how many impressions your campaign earned, and check out the most influential tweets. (Select US advertisers can also track the impact conversational ads have on their TrueVoice score, a metric to help track share of brand conversation in real time.)" To illustrate their effect, Twitter pointed out use cases by AMC, Coca-Cola and Marvel, which each ran campaigns on the platform using the conversational formats. For example, Coca-Cola used the conversational ads for its #TasteTheFeeling campaign and gained 180,000 mentions of Coca-Cola or the hashtag. The conversation drove the brand to become one of the top organic trends of the day.

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How Milana Vayntrub Quickly Rose From Surprise Ad Star Into a Creative Force for Good

July 25, 2016  |  Media Week  |  No Comments

Vayntrub has appeared in 40 spots for AT&T, although she was only supposed to be in one. Photography by Robert Ascroft The first thing you need to know about Milana Vayntrub is that she's much more than the bubbly, witty AT&T store manager Lily Adams who she plays in the ads from BBDO New York—though she won't fault you if that's why you recognize her, and she's very happy to have the work, thank you very much. It's a sweltering July morning, and we're in the heart of Los Angeles' Silicon Beach, at YouTube Space L.A., where Vayntrub has sequestered herself to digest footage she filmed the week before in Azraq, Jordan. In January, she released a 13-minute documentary, Milana Can't Do Nothing, introducing the public to her own refugee story (her family fled Uzbekistan for the U.S. in 1989) and making clear the uninhabitable conditions that many Syrian refugees find when they do make it to Greece. Now she's working on a follow-up. She'll spend the next month hunched over her laptop, editing a new doc that will show people who have donated to the nonprofit she has since created, Can't Do Nothing, and where their dollars have gone, while using her own recognizable face to bring attention back to the ongoing refugee crisis. As we sit in the chilly editing room, the 29-year-old actress, director and activist—and now, Adweek's Creative 100 cover star—tries to reconcile the refugee project with her other creative pursuits. She has a bit part in this month's Ghostbusters, she's just wrapped filming on a new David Wain movie, A Stupid and Futile Gesture, and she's directing a new show for the Upright Citizens Brigade. She feels privileged to be involved in so many projects, and knows that at least some of that success is thanks to the high-profile AT&T campaign that's put her squarely in the spotlight on national TV for two and a half years. Since December 2013, Vayntrub has appeared in 40 spots for the brand, though she was only supposed to appear in one. Adweek's cover star is working on a second documentary about refugees. Styling: Xavier le Bron; Hair: Mishelle Parry/Celestine Agency; Makeup: Leibi Carias/Celestine Agency; Manicure: Chelsea King/Celestine Agency "The first spot was so successful for us that we thought, let's do another one and then another one and then another one. It was so well-received that we kept bringing her back," says Valerie Vargas, vp of advertising and marketing communications for AT&T. "I think Milana's Lily resonates with audiences because she's a multi-dimensional character in a way that's rare for commercials," says Hungry Man director Hank Perlman, who has been behind the camera for most of the Lily spots. "We try as hard as we can not only to make her funny but to make her as strong, smart and human as possible.

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Is There a Formula for Success at Cannes?

June 22, 2016  |  Media Week  |  No Comments

Cannes Lions, the biggest advertising event in the world, is here. Vive les ads! Brands and agencies are keeping their fingers crossed that their campaigns will win the hearts and eyes of the judging panel in the south of France. But just what makes a Cannes winner? Is there something in the DNA of an ad that makes an award winner? Is there a formula for Lions success? Unruly dug into the data to find out if previous Grand Prix winners had anything in common that helped them stand out from the crowd. We analyzed four previous Cannes winners—Geico's "Unskippable: Family" (2015), Volvo Trucks' "Epic Split" (2014), Metro Trains Melbourne's "Dumb Ways to Die" (2013) and Nike's "Write the Future" (2011)—to see if there were any key themes or insights to success at Cannes. Here are the results: Winning Critical Success Didn't Necessarily Drive Business Results While these videos undoubtedly are beautifully made, highly recognized in the industry and worthy of creative accolades, brand recall and brand favorability from our panel were surprisingly lower than the industry average. Geico was the only advertiser to exceed global averages, including brand favorability (40 percent), purchase intent (40 percent) and brand recall (89 percent). Global averages are generally 29 percent for brand favorability, 31 percent for purchase intent and 74 percent for brand recall. This was most likely due to the prominent Geico logo, which appeared at the five-second mark of the "Unskippable" ad and remained on screen while the silent family held their poses.

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Infographic: Who’s Winning the Race on YouTube, Hillary Clinton or Donald Trump?

June 9, 2016  |  Media Week  |  No Comments

Donald Trump is usually quick to boast about how much he's winning—in politics, in business, etc., etc., etc. But now, it appears he's winning on YouTube as well, according to web analytics firm Zefr. Zefr's analysis of YouTube views for the month of May found that videos about the presumptive Republican nominee have amassed many millions more views than the combined total of Democrat rivals Hillary Clinton and Bernie Sanders. Views of Trump-related videos increased by 42.8 percent from April to May to a total of 254 million. Meanwhile, the total 106 million views of Clinton-related videos were only up 0.68 percent from the previous month. Total views for Sanders videos fell 16.25 percent to 69.7 million. "If all publicity is indeed good publicity, then Trump has a huge advantage," said Dave Rosner, Zefr's evp of strategic marketing. However, nearly half of Trump-related views (47 percent) were for videos that expressed a negative sentiment about the candidate, while only 17 percent were positive. (The remaining 36 percent were neutral.) For Clinton, sentiment was even more negative—48 percent compared with 4 percent positive and 47 percent neutral

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Google Beats Out Apple as the World’s Most Valuable Company at $229 Billion

June 8, 2016  |  Media Week  |  No Comments

Alphabet—Google's holding company—is also the world's most valuable alpha dog. Today, Millward Brown and WPP released their annual BrandZ Top 100 Most Valuable Global Brands, which tracks the worth of the world's top brands. According to BrandZ, Alphabet leads the pack because of Google's growth in advertising money, growth in its cloud business and the company's constant innovations. It's the second time the company has topped BrandZ's list in the past three years, after fighting Apple for the No. 1 slot. According to BrandZ, Google's value hit $229 billion this year (up 29 percent year-over-year) while Apple's value dipped 8 percent to $228 billion. Just two weeks ago, a separate report from media buying firm Zenith Media pegged Google as the world's biggest media player, controlling $60 billion in ad spend in the U.S. alone

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Publisher Reach on Facebook Is Down 42%

June 3, 2016  |  Media Week  |  No Comments

Publishers who have noticed their overall reach on Facebook has dramatically declined over the past few months can at least have peace of mind that they're not alone. According to an analysis by SocialFlow, publishers on Facebook have experienced a rapid decline in overall reach during the past few months. The social analytics company examined 3,000 Facebook pages, most of which are publishers who have a collective annual impression count of around 500 billion reaching 600 million unique users. And what it found might be a bit depressing to all the hard working journalists of the world: In May, publishers produced around 550,000 posts that went through SocialFlow's platform—up from 470,000 in April—but overall reach from January to May was down 42 percent per post. That's a "pretty notable drop," said SocialFlow CEO Jim Anderson. "We said, wait a minute, if the reach is staying flat but the posts are going up, the only possible conclusion there is that my reach per post is going down," he said in an interview.

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Venables Bell Wins Best of Show at The One Show for REI’s #OptOutside Campaign

May 14, 2016  |  Media Week  |  No Comments

Venables Bell & Partners took home the coveted Best of Show award at The One Show in New York on Friday night for REI's #OptOutside, a cross-platform campaign in which the outdoor retailer closed on Black Friday and urged employees and customers alike to get outside and enjoy nature on a day best known for rampant consumerism. "This is an amazing honor," said Will McGinness, executive creative director at the San Francisco agency. "This wouldn't have been possible without our incredibly brave clients who were willing to take their beliefs as a company and act on them in such a bold way. #OptOutside was an idea that came from the core of who they are as a company and ended up transcending marketing into an actual movement. Which is something you rarely see." Spark, Tool of North America, North Kingdom and Edelman also worked on the REI campaign. Adweek responsive video player used on /video. Ellie Kemper, star of the Netflix comedy Unbreakable Kimmy Schmidt, hosted the 43rd Annual One Show Awards at Cipriani Wall Street on Friday night, which honored the year's best film, interactive, cross-platform, IP, mobile, social, UX/UI and radio work. The One Show also hosted a separate gala on Wednesday night at Gotham Hall, hosted by Michael Ian Black, at which the print and outdoor, design, direct, branded entertainment, responsive environments and PR winners were announced

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