Posts Tagged ‘social’

Facebook Will Soon Let Brands Target Ads at Entire Families or Specific People Within Households

June 27, 2017  |  Media Week  |  No Comments

While brands have been buying ads for niche audiences on Facebook for years, they'll soon be able to target ads down to the specific household. Just in time for the holiday-planning season, the social network is introducing a new household audience feature that will let brands direct ads to entire families or to specific people...

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Facebook Deletes About 66,000 Hate Speech Posts Every Week

June 27, 2017  |  Media Week  |  No Comments

The second installment in Facebook's Hard Questions series of explanatory posts focuses on how the social network handles hate speech. Vice president of Europe, Middle East and Asia public policy Richard Allan penned a long Newsroom post explaining the challenges Facebook faces in dealing with hate speech. Allan outlined how Facebook defines hate speech: Our...

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Facebook Is Testing an Optional Profile Picture Guard in India

June 22, 2017  |  Media Week  |  No Comments

Users in India spoke, and Facebook listened: The social network is testing tools in India to give users more control over how their profile pictures can be downloaded and shared. FacebookProfilePictureGuardEnglish from SocialTimes on Vimeo. Facebook teamed up with safety organizations in the country--including the Centre for Social Research, Learning Links Foundation, Breakthrough and Youth...

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NBA Draft Talk Is Already Heating Up Twitter

June 20, 2017  |  Media Week  |  No Comments

The 2017 National Basketball Association Draft is set for Thursday night, but the trade of the No. 1 pick and other rumors got Twitter going early. Twitter said in an email to Social Pro Daily that 442,000 tweets related to the 2017 NBA Draft have been sent since last Friday, and the three top spikes...

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Save the Children and Facebook Share the Plight of Children in War-Torn Syria

June 20, 2017  |  Media Week  |  No Comments

Save the Children teamed up with Facebook on an ad campaign that launched on World Refugee Day Tuesday. "It's Not the Same This Year" features a series of 12-second spots depicting children from Syria and their transformations before and after the war, and vice-versa. ItsNotTheSameThisYearPark from SocialTimes on Vimeo. ItsNotTheSameThisYearParkReverse from SocialTimes on Vimeo. The...

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Advertisers Can Now Deliver Mocked-Up Ads Directly via Facebook Creative Hub

June 19, 2017  |  Media Week  |  No Comments

Facebook introduced its Facebook Creative Hub at last year's Cannes Lions International Festival of Creativity, and the social network used the 2017 edition of Cannes Lions to roll out two new features for it. The social network said in a Facebook for Business post that it is testing new tools to enable advertisers to optimize...

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Facebook and Twitter Recapped the 2017 NBA Finals

June 13, 2017  |  Media Week  |  No Comments

The final seconds of the Golden State Warriors' National Basketball Association Finals-clinching victory over the Cleveland Cavaliers in game five of the series Monday night was the top social moment on both Facebook and Twitter. Facebook said in an email to Social Pro Daily that 38 million users generated more than 209 million interactions related...

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One Year After Snapchat’s API Launch, It’s Opening the Advertising Floodgates

June 12, 2017  |  Media Week  |  No Comments

This spring, 20 staffers from digital agency PMG Worldwide huddled, virtually, with Snapchat's team--piped in via videoconferencing--to learn the intricacies of the popular messaging app, with the platform's best practices for advertisers topping the agenda. Over the course of two hours' worth of training sessions, the social media team at the Fort Worth, Texas-based shop--which...

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All Publishers Can Now Test Ads in the Related Articles Section of Facebook’s Instant Articles

June 8, 2017  |  Media Week  |  No Comments

Facebook began testing ads in the related articles section of its Instant Articles in late March, and the results for publishers in the test group promoted the social network to expand the test to all publishers Thursday. Facebook introduced Instant Articles in May 2015 as a way to enable publishers to deliver media-rich, interactive content...

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Facebook Is Teaming Up With Relief Organizations to Create Disaster Maps Following Natural Disasters

June 7, 2017  |  Media Week  |  No Comments

Facebook announced Wednesday that it teamed up with UNICEF, the International Federation of the Red Cross and Red Crescent Societies, the World Food Programme and other organizations to create disaster maps that use aggregated, deidentified Facebook data when natural disasters strike. Public policy research manager Molly Jackman said in a Newsroom post that the social...

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