Posts Tagged ‘social’

Facebook and Google Are Testing Tools to Fight Fake News

April 25, 2017  |  Media Week  |  No Comments

In order to help users see different perspectives in terms of news and opinions, Facebook has begun testing a feature to show users a variety of articles before they click on one to read. Today, the social network announced it's trying a new way to show Related Articles, which have traditionally only appeared after a...

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Facebook Is Testing Video Cover Images for Pages

April 25, 2017  |  Media Week  |  No Comments

If you visit the Facebook page for Netflix drama Narcos and it looks like the cover image is moving, your eyes aren't playing tricks on you. Facebook confirmed that it is testing the ability for pages to upload videos to serve as cover images, with a spokesperson telling Social Pro Daily via email: We're always...

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Pinterest Is Waving Farewell to Its Like Button

April 21, 2017  |  Media Week  |  No Comments

It's the end of the line for Pinterest's Like button, which will be phased out "in the coming weeks," giving the social network's Save button--formerly the Pin It button--a more prominent role. Writer and content strategist Kim O'Rourke bade farewell to the Like button in a blog post Friday, saying that Pins users have liked...

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Five Storytelling Innovators to Watch

Five Storytelling Innovators to Watch

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April 17, 2017  |  Blog  |  No Comments

How do you tell a great story when you only have 8 seconds? How do you tell a story through a new medium only early adopters understand so far? How do you tell a good story across platforms? These are some of the tricky questions that brands are tackling in the digital age - here are the brands who are answering them. Deep Focus Deep Focus is an award-winning global digitally led creative agency, and one of the industry’s leading voices and provocateurs on digital media. At the core of Deep Focus’ strategy is collaboration - figuring out the future of emerging

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Facebook Just Threw a Monkey Wrench at a Big-Time Spam Ring

April 14, 2017  |  Media Week  |  No Comments

Facebook announced the disruption of a major spam operation that had been filling the social network with fake likes and comments. Shabnam Shaik, a technical program manager on Facebook's protect and care team, provided the details in a Facebook Security note, saying that the accounts involved were located in countries including Bangladesh, Indonesia and Saudi...

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Twitter Is Expanding Its Video Measurement Partnerships to Help Marketers Gauge Ad Performance

April 10, 2017  |  Media Week  |  No Comments

Twitter is adding more companies to its roster of third-party measurement partners, which it says will help brands better verify audience segments and video ad viewability. Today, the company announced it's now partnering with Moat and Integral Ad Science and will soon expand its existing partnerships with Nielsen and comScore, potentially giving the social media...

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Former Twitter Exec Aliza Knox’s Next Step Is Unlockd

April 10, 2017  |  Media Week  |  No Comments

Twitter vice president for the Asia-Pacific region Aliza Knox announced her departure from the social network last week, and we now know where she's headed. Knox is joining ad- and content-funded mobile platform Unlockd as chief operating officer. Unlockd said in a release announcing the hire that Knox will use her experience in the Asia-Pacific...

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More Customization Options for Facebook Slideshow Ads?

April 7, 2017  |  Media Week  |  No Comments

Facebook is apparently providing more flexibility for advertisers using its Slideshow ads. Reader Chris Ruberg, digital marketing specialist at Affinitiv, shared the screenshots above and on the homepage with Social Pro Daily, saying that six different themes are now available for Slideshow ads. According to Ruberg, each theme provides different ways to switch between images...

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Facebook’s New Virtual Assistant Helps Users With Various Tasks Based on Messenger Conversations

April 6, 2017  |  Media Week  |  No Comments

Amazon's Alexa, Apple's Siri, Google's Assistant, Samsung's Bixby, Microsoft's Cortana--it seems like every platform has its own AI assistant, and now Facebook is finally rolling out its own. And while the social network has been teasing its virtual assistant for a while now, it's finally bringing M to the masses via Facebook Messenger. M is...

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On the Anniversary of Facebook Live’s Rollout, It Accounts for One of Every Five Facebook Videos

April 6, 2017  |  Media Week  |  No Comments

One year ago Thursday, Facebook made its Facebook Live livestreaming feature available to all users, and the social network marked the anniversary of that rollout by announcing that one out of every five videos on Facebook is now a Facebook Live broadcast. Facebook added that daily watch time for Facebook Live broadcasts has skyrocketed by...

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