Posts Tagged ‘silicon-valley’

This Behind-the-Scenes ‘Silicon Valley’ Story Will Make Every Digital Agency Jealous

October 10, 2016  |  Media Week  |  No Comments

Even after 15 years of being in business, not many people had heard of Wpromote because, like most search advertising agencies, it operates in stealth mode for high-profile clients such as Toyota and Marriott. Though last winter, a decision by Mike Judge—the critically acclaimed showrunner who was developing the third season of his HBO comedy Silicon Valley—flipped the script on the company's incognito existence and rendered it a part of TV trivia for years to come. It all started with the El Segundo, Calif.-based firm's founder and CEO Mike Mothner, who serves on a local development committee. An HBO location scout asked the committee for recommendations for a "hip, tech-looking ad agency," and Mothner, knowing how many of his employees were Silicon Valley fans, jumped at the opportunity. A few emailed photos later, Judge swung by to check out the space. "He loved it," Mothner said. The arrangement was supposed to be pretty straightforward. Wpromote would get paid a chunk of change for letting the show's crew shoot on its premises. Its execs were looking forward to the fun of watching the crew take over their office for a day and, more than likely, put up a sign with a fake, mock-tech agency name

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Here Are 8 Must-See Digital Marketing Stats From the Last Week

October 7, 2016  |  Media Week  |  No Comments

The past week has been fruitful when it comes to digital marketing stats being revealed. The following eight in particular caught our eye: 1. What brands shouldn't do Almost 58 percent of social media users find the number of promotional posts by marketers to be annoying, according to Sprout Social, which surveyed more than 1,000 Facebook, Twitter and Instagram users. Check out more numbers from its third-quarter study below. 2. American vs. British VR According to ClickZ Intelligence , 37 percent of U.S. consumers—in a poll of 1,000 people here and 1,000 folks in the United Kingdom—have tried out a virtual reality headset. That figure is almost double that of the U.K., where only 19 percent of people have tried one out. 3. Snappin' in the U.S.A. EMarketer yesterday predicted that Snapchat's American user base will jump nearly 14 percent next year to 66.6 million people. The New York-based researcher also reiterated that it expected Snapchat to near $1 billion ($935.5 million) in ad sales during 2017, generating 95 percent of such revenues in the U.S. 4

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Mode Media Shuts Down, Leaving Freelancers Unpaid

September 16, 2016  |  Media Week  |  No Comments

Just two years ago, Mode Media founder and chief executive Samir Arora described his Silicon Valley startup (formerly known as Glam Media) as "a pioneer of native advertising and content marketing," and boasted that after just 10 years it had grown to become "the 7th largest U.S. media company, reaching 50 percent of the U.S. digital population." Thursday evening, The Wall Street Journal reported the lifestyle content company once valued at $1 billion had shut down operations—leaving a network of content creator "partners" owed tens of thousands of dollars. Crissy Page, an Ohio-based writer who served as a contributing editor for Mode Media's parenting vertical, Tend, says the company owes her $17,000. Page says the shutdown came without any warning. "Work was ongoing right up until the last moment. I was receiving feedback about content for clients as recently as two days ago, which tells me that the account managers had no idea that the doors would be closing." Calls to Mode late Thursday went unanswered. Page says she reached one company contact at home, who gave her little hope of ever being paid. "She told me that all employee email accounts were immediately cut off when they sent people home." The company has pulled some of its content off the web—along with access to financial documents that Mode Media's content partners used to track what they were owed. "Personally, I did not see this coming," said writer Jaleesa Howard.

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Emmy-Nominated Comedy Series Have No Boundaries on Hilarity

August 17, 2016  |  Variety  |  No Comments

The showrunners of "Master of None," "Silicon Valley," "Veep" and "Unbreakable Kimmy Schmidt" enjoy their creative freedom.

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T.J. Miller Warms Up for Critics’ Choice Awards Hosting Gig With Booze-Soaked Promos

January 5, 2016  |  Media Week  |  No Comments

Actor and comedian T.J. Miller was "dumb, and not in a funny way," in the big-screen flop Yogi Bear in 3D. And he's game for trotting out the memory of that critical drubbing if it means driving viewers to a presumably better use of their time—his hosting gig at the 21st annual Critics' Choice Awards. The show, airing live Jan. 17 on A&E, Lifetime and Lifetime Movie Network, launches the year's award-season broadcasts, so expect a steady stream of Hollywood backslapping to follow. And Miller, currently hot for his role on HBO's biting satire Silicon Valley, shows off his self-deprecating loveable loser persona in several promos from L.A.-based Stun Creative. He's hapless but in a funny way. (He wore cut-off tux pants under that sophisticated black tie, execs at Stun say, and destroyed about 50 champagne glasses in his attempt to serve a cocktail). For those interested in the awards themselves, which combine movies and television for the first time into one three-hour self-congratulatory extravaganza, the year's most nominated film is Mad Max: Fury Road, and on the TV and streaming side, FX's Fargo and Amazon's Transparent lead the pack.

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A Day After Their Season Premieres, HBO Renews Veep and Silicon Valley

April 13, 2015  |  Media Week  |  No Comments

The day after the season premieres of Veep and Silicon Valley, HBO announced it's renewing the two Sunday night comedies for 2016. "Veep and Silicon Valley are terrific series, and I'm immensely proud that they will return to HBO next year," said Michael Lombardo, HBO programming chief. Silcon Valley returned Sunday night for its 10-episode second season with fictional startup Pied Piper in search of venture capital funding. Veep's return featured now President Selina Meyer—played by Emmy-winner Julia Louis-Dreyfus—fumbling her way through an address to Congress. While the cast of Veep will be back for Season 5, creator Armando Iannucci will not, reports The Hollywood Reporter. HBO's other Sunday night staples, Game of Thrones and Last Week Tonight with John Oliver, already got the green light for next season.

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Study: Game of Thrones Leading the Charge for HBO Now Viewers

April 13, 2015  |  Media Week  |  No Comments

Cutting the cord has created larger viewership numbers for HBO, according to a new study by Amobee Brand Intelligence . The digital marketing and data analytics firm said HBO consumption has increased 85 percent since the network announced it would debut its

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Twitch, HBO Partner to Promote ‘Silicon Valley’

April 3, 2015  |  Media Week  |  No Comments

Silicon Valley is hoping it can get tech and video game nerds to unite, with a little help from streaming video platform Twitch . To promote the second season of the HBO comedy series—which will debut on April 12— the stars of Silicon Valley will livestream a Q&A for the Twitch community and debut an exclusive clip from an upcoming episode. (And, of course, they'll be playing video games with Twitch's live programming director and host Jon Carnage during the program.) To introduce new viewers to the series and jog the memory of fans, the platform will also livestream the show's pilot episode, marking the first time a network has done so on the platform. "There is an authentic connection between Silicon Valley and the Twitch audience, and this unique event is a great way to build upon that," Sabrina Caluori, HBO vice president, digital and social media, said in a release. "Twitch offers a unique opportunity to provide exclusive content and a highly social experience to this influential community." The idea of Silicon Valley coming to Twitch isn't that far of a stretch, considering actor Thomas Middleditch (who plays main star Richard Hendricks on the show) already is a streamer on the site. But, more importantly, it shows that Twitch can be used for different marketing techniques besides traditional pre-roll and banner ads. And it highlights its livestreaming capabilities, which have garnered buzz thanks to the releases of Periscope and Meerkat . More than 1.5 million broadcasters use Twitch to share content, and it gets over 100 million unique viewers a month. The platform recently made headlines when Amazon purchased it

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SXSW Film Review: ‘Steve Jobs: The Man in the Machine’

March 15, 2015  |  Variety  |  No Comments

Hot on the heels of his riveting Scientology takedown “Going Clear,” the ever-prolific Alex Gibney calls the much farther-reaching cult of Apple into question with “Steve Jobs: The Man in the Machine,” a coolly absorbing, deeply unflattering portrait of the late Silicon Valley entrepreneur that expands, not altogether convincingly, into a meditation on our collective over-reliance... Read more

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Mike Judge to Honor Christopher Evan Welch with Posthumous Award

March 2, 2015  |  Variety  |  No Comments

Mike Judge, the creator of “Silicon Valley” and “King of the Hill,” will emcee the 15th annual Texas Film Awards, during which he’ll honor “Silicon Valley” actor Christopher Evan Welch with a posthumous award. Welch, the stage and screen veteran who attracted Hollywood notice as an eccentric billionaire in the first season of “Silicon Valley,” died... Read more

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