Posts Tagged ‘ratings’

Fox’s National NFL Games Are the Biggest Draw on TV

December 11, 2013  |  Media Week  |  No Comments

Sunday Night Football may rule the prime-time roost, but it’s the late national games on CBS and Fox that boast TV’s biggest deliveries. According to Nielsen live-plus-same-day data (Sept. 5-Dec. 9), the 4:25 p.m. NFL broadcasts once again are eclipsing the formidable Sunday night franchise. With eight games on the books, including an early-afternoon Thanksgiving contest, Fox and its America’s Game of the Week broadcast is leading the pack, averaging a whopping 27.3 million viewers and a 15.7 household rating. (Unlike the vast majority of general entertainment programs that are structured around the adults 18-49 and 25-54 demos, guarantees for NFL games and big-ticket sports in general are made against household ratings.) With one final national game (Packers-Cowboys, Dec. 15) set to kick off before the NFC playoffs begin, Fox is up 9 percent in total viewers and 8 percent in the HH rating metric. CBS’ late-game package is also putting up huge numbers, averaging 26.7 million total viewers over the course of eight broadcasts, while notching a 15.3 HH rating

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Twitter Dethrones Facebook as 2014′s Best Tech Company to Work For

December 11, 2013  |  All Things Digital  |  No Comments

Sorry, Facebook — you can’t win ‘em all. Twitter took the top spot as best tech company to work for in 2014, according to job-listings and ratings site Glassdoor, ending Facebook’s three-year streak as champion. The social giant was bumped to third place, while professional networking site LinkedIn climbed to the second slot. The deciding factors? Some of the ratings on Glassdoor — which allows current and former employees to weigh in on their experience of working at a company — have said that the feel at Facebook has changed in recent years, likely due to the rapid scaling-up of the company. Also, a number of senior employees had left the company after it debuted on the Nasdaq in 2012. Of the Top 50 companies that made the list, nearly half of them were tech employers — including eBay (21), Google (6), Salesforce (22) and Apple (16). Nothing gold can stay, however. I imagine that Twitter, now a public company, will see similar scaling and departure themes, just like Facebook did in the months after its IPO

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Simulcast of Bonnie & Clyde Nabs 4.2 Million Demo Viewers

December 9, 2013  |  Media Week  |  No Comments

The body count for A+E Networks' roadblock broadcast of its period drama Bonnie & Clyde is high: 9.8 million viewers across all Lifetime, A&E and History, with a demo viewership (among 25-54 year-olds) of 4.2 million. The second part of the two-night event will air this evening. By network, the story was surprisingly even: 3.7 million on History, 3.1 million on Lifetime, and 3 million on A&E. Ad sales were tweaked across the networks, with companies placing their dollars where they thought they'd do the most good among the cablers. It's easily A+E's most-promoted event of the fall season. Manhattanites can't cross the street without seeing a subway poster or a bus covered in branding for the crime-and-passion miniseries. Reviews for the program were mixed—The New York Times' Mike Hale praised Bruce Beresford's direction, though he didn't have much use for the performances, while Slate, Vulture and the A.V. Club were all less than enthusiastic (Slate's Willa Paskin called the show's portrayal of Bonnie Parker " misogynistic "). Still, you can't argue with success, or if you can, it makes more success happen: Nielsen's SocialGuide ranked the show the most talked-about of the day (excluding sports) and the crime-spree duo topped Google Trends, too.

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NBC Hits the High Notes With The Sound of Music Live!

December 6, 2013  |  Media Week  |  No Comments

The corridors of 30 Rock on Friday morning were alive with the sound of cheering, as NBC’s live staging of a 54-year-old Rodgers and Hammerstein musical delivered Alpine ratings. According to Nielsen fast national data, NBC’s three-hour presentation of The Sound of Music Live! delivered 18.5 million total viewers and a hearty 4.6 in the adults 18-49 demo, giving the network its first definitive Thursday night entertainment win in nearly five years. Starring Carrie Underwood as Maria von Trapp and True Blood’s Stephen Moyer as the imperious Capt. von Trapp, The Sound of Music did predictably big numbers among the 50+ set, averaging a 10.3 rating from 8-11 p.m. But younger viewers also tuned in, as the broadcast notched a 4.3 rating among adults 18-34 and pulled a 3.9 with the 12-34 set. The show peaked early, averaging 19.7 million viewers and a 5.0 in the dollar demo at 8:30 p.m. That said, the overall retention was impressive, as 17 million viewers stayed glued to the screen until the curtain went down at 11 p.m. While the musical’s deliveries were reminiscent of the glory days of the Must See TV era, NBC actually enjoyed a huge Thursday night victory a week ago. On low-HUT level Thanksgiving night, the Peacock dominated the field with a holiday NFL game—the Steelers-Ravens bloodbath averaged 21.1 million live-plus-same-day viewers and a 6.9 in the demo. The Sound of Music Live! was punctuated by commercial breaks, including five pods that were sponsored by Walmart. Each 30-second Walmart spot reprised a popular song from the musical that had just played during the actual broadcast. For example, an ad scored by

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TNT Scares Up Big Business With Mob City

December 3, 2013  |  Media Week  |  No Comments

The ratings for the first installment of Frank Darabont’s new TNT serial Mob City aren’t due for another 48 hours, but the stylish exercise in L.A. noir is already a big hit with advertisers. Set to premiere on Dec. 4 at 9 p.m., the six-part limited series sold like, well, gangbusters in the upfront. Among the more prominent Mob City sponsors are Acura, DirecTV and Sony Pictures, which is using the show as a launch pad for its upcoming theatrical American Hustle. In conjunction with Turner’s integrated marketing unit, Acura has developed two 60-second vignettes designed to play off the elegant trappings of the Mob City milieu. But for a brief glimmer of the Acura logo at the beginning of each spot and a blink-and-you-missed it glamour shot of the 2014 MDX crossover SUV at the tail end, the content is wholly devoted to the show itself.

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Here Are the Hot List TV Winners

December 3, 2013  |  Media Week  |  No Comments

John Landgraf,

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NBC’s ‘Blacklist’ Won’t Be Gone for Long, Sets Three Episodes for January

December 2, 2013  |  Variety  |  No Comments

It’s a vote of confidence in hot rookie “The Blacklist,” the James Spader drama will return to NBC with new episodes in January — even if “The Voice” won’t be there as a lead-in. Last season, NBC coddled Monday rookie drama “Revolution,” airing it only in weeks when it could follow “The Voice” and its... Read more

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Comcast Pushes VOD Reruns Into the C3 Window

December 2, 2013  |  Media Week  |  No Comments

In yet another move by the cable industry to measure the kind of viewing that has driven success at Netflix and Hulu, Comcast and Nielsen have joined forces to measure video on demand content across the former's TV Everywhere services—including old episodes. The pact has been in the works for a while , but today was formally announced. Traditionally, three days' worth of advertisements for DVRed shows are included in Nielsen's standard viewing measurement, C3. But this new tool would keep track of fast-forward disabled ad deliveries for VOD that comes in via a cable provider—in this case Comcast, but potentially much more of the industry, if the tool works and appears attractive to buyers. It's called ODCR, or On-Demand Campaign Ratings, joining Online Campaign Ratings (OCR), Cross-Campaign Ratings (XCR) among the company's new and upcoming tools for capturing viewer data. There's also a mobile tool in the works .

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NFL in Ratings League of Its Own As More Games Top 25 Million Viewers

November 27, 2013  |  Variety  |  No Comments

It’s been another monster ratings fall for the National Football League, as 15 games have already drawn 25 million viewers or more — nearly double the number (eight) for all of last season. In Nielsen’s ratings that incorpoate live viewing and same-day DVR playback, the NFL has accounted for the top 24 most-watched telecasts since... Read more

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Up Late With Alec Baldwin Calls It a Night

November 26, 2013  |  Media Week  |  No Comments

Up Late With Alec Baldwin has been canceled, Baldwin's publicist Matthew Hiltzik and the network, MSNBC, said on Wednesday. The show's run on the NBCU news cabler was brief but undignified: After Baldwin was caught on camera by a papparazzo attacking the photog with an apparent anti-gay slur (Baldwin contends he said "fathead," which seemed unlikely to GLAAD ). The show premiered on Oct. 11; Baldwin was suspended Nov. 15. “We are jointly confirming that Up Late will not continue on MSNBC," Hiltzik told Adweek by email. EW first reported the news this afternoon.

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