Posts Tagged ‘ratings’

NBC Hits the High Notes With The Sound of Music Live!

December 6, 2013  |  Media Week  |  No Comments

The corridors of 30 Rock on Friday morning were alive with the sound of cheering, as NBC’s live staging of a 54-year-old Rodgers and Hammerstein musical delivered Alpine ratings. According to Nielsen fast national data, NBC’s three-hour presentation of The Sound of Music Live! delivered 18.5 million total viewers and a hearty 4.6 in the adults 18-49 demo, giving the network its first definitive Thursday night entertainment win in nearly five years. Starring Carrie Underwood as Maria von Trapp and True Blood’s Stephen Moyer as the imperious Capt. von Trapp, The Sound of Music did predictably big numbers among the 50+ set, averaging a 10.3 rating from 8-11 p.m. But younger viewers also tuned in, as the broadcast notched a 4.3 rating among adults 18-34 and pulled a 3.9 with the 12-34 set. The show peaked early, averaging 19.7 million viewers and a 5.0 in the dollar demo at 8:30 p.m. That said, the overall retention was impressive, as 17 million viewers stayed glued to the screen until the curtain went down at 11 p.m. While the musical’s deliveries were reminiscent of the glory days of the Must See TV era, NBC actually enjoyed a huge Thursday night victory a week ago. On low-HUT level Thanksgiving night, the Peacock dominated the field with a holiday NFL game—the Steelers-Ravens bloodbath averaged 21.1 million live-plus-same-day viewers and a 6.9 in the demo. The Sound of Music Live! was punctuated by commercial breaks, including five pods that were sponsored by Walmart. Each 30-second Walmart spot reprised a popular song from the musical that had just played during the actual broadcast. For example, an ad scored by

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TNT Scares Up Big Business With Mob City

December 3, 2013  |  Media Week  |  No Comments

The ratings for the first installment of Frank Darabont’s new TNT serial Mob City aren’t due for another 48 hours, but the stylish exercise in L.A. noir is already a big hit with advertisers. Set to premiere on Dec. 4 at 9 p.m., the six-part limited series sold like, well, gangbusters in the upfront. Among the more prominent Mob City sponsors are Acura, DirecTV and Sony Pictures, which is using the show as a launch pad for its upcoming theatrical American Hustle. In conjunction with Turner’s integrated marketing unit, Acura has developed two 60-second vignettes designed to play off the elegant trappings of the Mob City milieu. But for a brief glimmer of the Acura logo at the beginning of each spot and a blink-and-you-missed it glamour shot of the 2014 MDX crossover SUV at the tail end, the content is wholly devoted to the show itself.

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Here Are the Hot List TV Winners

December 3, 2013  |  Media Week  |  No Comments

John Landgraf,

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NBC’s ‘Blacklist’ Won’t Be Gone for Long, Sets Three Episodes for January

December 2, 2013  |  Variety  |  No Comments

It’s a vote of confidence in hot rookie “The Blacklist,” the James Spader drama will return to NBC with new episodes in January — even if “The Voice” won’t be there as a lead-in. Last season, NBC coddled Monday rookie drama “Revolution,” airing it only in weeks when it could follow “The Voice” and its... Read more

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Comcast Pushes VOD Reruns Into the C3 Window

December 2, 2013  |  Media Week  |  No Comments

In yet another move by the cable industry to measure the kind of viewing that has driven success at Netflix and Hulu, Comcast and Nielsen have joined forces to measure video on demand content across the former's TV Everywhere services—including old episodes. The pact has been in the works for a while , but today was formally announced. Traditionally, three days' worth of advertisements for DVRed shows are included in Nielsen's standard viewing measurement, C3. But this new tool would keep track of fast-forward disabled ad deliveries for VOD that comes in via a cable provider—in this case Comcast, but potentially much more of the industry, if the tool works and appears attractive to buyers. It's called ODCR, or On-Demand Campaign Ratings, joining Online Campaign Ratings (OCR), Cross-Campaign Ratings (XCR) among the company's new and upcoming tools for capturing viewer data. There's also a mobile tool in the works .

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NFL in Ratings League of Its Own As More Games Top 25 Million Viewers

November 27, 2013  |  Variety  |  No Comments

It’s been another monster ratings fall for the National Football League, as 15 games have already drawn 25 million viewers or more — nearly double the number (eight) for all of last season. In Nielsen’s ratings that incorpoate live viewing and same-day DVR playback, the NFL has accounted for the top 24 most-watched telecasts since... Read more

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Up Late With Alec Baldwin Calls It a Night

November 26, 2013  |  Media Week  |  No Comments

Up Late With Alec Baldwin has been canceled, Baldwin's publicist Matthew Hiltzik and the network, MSNBC, said on Wednesday. The show's run on the NBCU news cabler was brief but undignified: After Baldwin was caught on camera by a papparazzo attacking the photog with an apparent anti-gay slur (Baldwin contends he said "fathead," which seemed unlikely to GLAAD ). The show premiered on Oct. 11; Baldwin was suspended Nov. 15. “We are jointly confirming that Up Late will not continue on MSNBC," Hiltzik told Adweek by email. EW first reported the news this afternoon.

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Doctor Who 50th Anniversary Special Breaks Records

November 26, 2013  |  Media Week  |  No Comments

With day-and-date broadcasts in some 94 countries on six continents (no one wanted the Antarctica contract, apparently) on Saturday, the BBC's 50th anniversary episode of Doctor Who set an official Guiness record for most simulcasts ever, and it also managed to log the most viewers for a single program in the history of the BBC America. In the network's target demo—25-54-year-olds—the show garnered 1.2 million viewers. Not bad for 2:50 on a Saturday afternoon. The episode of the long-running time-traveling sci-fi series, in which everyone who'd ever played the Doctor appears (some in the form of rerun footage, granted), also screened in 11 cities during the airtime via mini-distributor NCM Fathom. The screening, in 3D, got an encore performance in some 300 cinemas the next day and is still playing this evening . The event was billed as the first meeting between the last two Doctors—the same character as interpreted (quite differently) by previous Doctor David Tennant and the current model, Matt Smith. The blowout doubtless cost the BBC a pretty penny, but it did well domestically for the British network, too. Some 10.61 million Brits tuned in—not quite the most viewers of the evening, with competition reality show Strictly Come Dancing edging it out—making it a banner evening for the Beeb, as well. (The program hasn't done as well on the airwaves since it got a spit-shine from showrunner Russell T

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Katie Couric Bolts to Yahoo

November 25, 2013  |  Media Week  |  No Comments

Confirming what may have been the worst-kept secret in recent memory, Yahoo CEO Marissa Mayer on Monday officially announced that Katie Couric is joining the company as global anchor. In a Yahoo Tumblr post titled

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Fox Preps The Following for Post-NFC Championship Game Slot

November 22, 2013  |  Media Week  |  No Comments

Fox is changing course on its new drama series Rake, bumping it from the plum post-NFC Championship Game spot on Jan. 19 in favor of the returning thriller The Following. Last season’s highest-rated new drama series, The Following , will reap the benefit of what will almost certainly be a massive NFL audience. January’s 49ers-Falcons broadcast averaged a solid 42 million viewers; given the numbers the game usually delivers, that actually marks the low end of the ratings spectrum. (In 2010, Fox set a personal best for an NFC Championship tilt, delivering 57.9 million viewers with a 31-28 Saints-Vikings nail-biter.)

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