Posts Tagged ‘ratings’

‘Shark Tank,’ ’20/20′ Power Strong Friday for ABC; ‘Blue Bloods,’ NBC Dramas Rise

May 3, 2014  |  Variety  |  No Comments

“Shark Tank” and “20/20,” carried ABC to an easy victory among young adults on Friday, but the night also featured ratings gains for scripted series on CBS and NBC. ABC logged its highest adults 18-49 average on a Friday (1.8 rating/6 share) since November 2012, led by “Shark Tank” (2.2/8 in 18-49, 8.1 million viewers... Read more

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Fox Bursts Almost Human’s Bubble

April 30, 2014  |  Media Week  |  No Comments

Having earned bragging rights as the season’s fifth highest-rated new drama, Almost Human would seem to be a prime candidate for a renewal. Instead, the J.J. Abrams sci-fi procedural has been shipped off to a nice farm upstate, where it can cavort and romp with the likes of Terra Nova and Alcatraz. According to Nielsen C3 data, Almost Human over the course of its run on Fox averaged 2.39 million adults 18-49, which translates to a 1.9 rating in the dollar demo. Of the 18 freshmen dramas that were launched during the 2013-14 campaign, only a handful out-delivered the futuristic cop show: NBC’s

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NBA Bans Donald Sterling for Life

April 29, 2014  |  Media Week  |  No Comments

In taking swift and decisive action against racist Los Angeles Clippers owner Donald Sterling, NBA commissioner Adam Silver on Tuesday effectively dismantled a nuclear-grade suitcase bomb. Speaking at a press conference in New York this afternoon, Silver brought the hammer down on the 80-year-old billionaire bigot, whose personal conduct has long been an embarrassment to the league . “Effective immediately, I am banning Mr. Sterling for life from any association with the Clippers organization or the NBA,” Silver said.

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ABC’s ‘Dancing’ On the Rise, CBS’ ‘Friends’ Looks Solid on Monday

April 29, 2014  |  Variety  |  No Comments

NBC won another Monday behind “The Voice” and “The Blacklist,” but the story of the night was the resurgent “Dancing With the Stars” on ABC, which was the night’s No. 3 program in young adults and was the closest in demos it’s been this season to the Peacock’s music contest. Also of note was the... Read more

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Game of Thrones Sets Another Ratings Record

April 28, 2014  |  Media Week  |  No Comments

Whether they’re going up against zombies or dragons, the broadcast networks can’t seem to catch a break in the Sunday night 9 p.m. slot. According to Nielsen live-plus-same-day data, last night’s installment of HBO’s Game of Thrones scared up a staggering 6.9 million viewers, breaking the previous record (6.64 million) it set during the April 6 season premiere . Titled “Oathkeeper,” the episode averaged a 3.7 in the adults 18-49 demo, up one-tenth of a ratings point from the season opener’s 3.6 rating. All told, Game of Thrones beat CBS, NBC and Fox combined in the demo. The uptick in Thrones’ deliveries—last night’s show was up 5 percent versus the April 20 telecast—coincided with another weak performance by the Big Four. ABC’s Resurrection dropped another 10 percent in the demo, notching a series-low 1.9 rating, while CBS’ The Good Wife was flat with a 1.3. And while NBC’s Believe improved 9 percent to a 1.2, its overall time-slot average (also a 1.2) doesn’t bode well for a renewal. (That said, it’s worth noting that there was an NBA preemption in Portland, Ore., the nation’s No. 22 DMA.) Fox’s Cosmos: A Spacetime Odyssey was unchanged with a 1.4 in the dollar demo

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Sluggish Debuts for Bad Teacher, Black Box

April 25, 2014  |  Media Week  |  No Comments

With just a month to go before the 2013-14 broadcast TV season slinks off into the murk of history, the networks on Thursday night launched a pair of last-gasp series. As one may well expect from a couple of shows that were reserved for a late-April premiere, the results were unspectacular. According to Nielsen fast national data, CBS repolishing of the 2011 theatrical Bad Teacher generated a fair amount of sampling, delivering 7.87 million viewers and a 2.1 in the adults 18-49 demo. Bad Teacher retained 84 percent of its Two and a Half Men lead-in (2.5). At any network but CBS, north of a 2.0 for a spring comedy debut would be cause for subdued celebration. Unfortunately, Teacher now stands as CBS’ second lowest-rated in-season sitcom premiere, trailing only the fall flop We Are Men, which drew a 2.0 on Monday, Sept. 30. If the 2.1 rating sticks, Teacher will rank as the season’s 13th highest-rated comedy premiere. Thus far, the networks have launched 20 new sitcoms; the only remaining comedies on the launch pad are the NBC summer strip Undateable (May 29) and Fox’s Us & Them, which is unlikely to ever see the light of day. As Teacher was signing off, ABC began unveiling its new physician-heal-thyself drama, Black Box. Leading out of Grey’s Anatomy , the pilot drew 6.59 million viewers and a 1.5 in the dollar demo, and while that marked a 15 percent improvement versus last spring’s debut of Motive (1.3), it was down 52 percent when compared to time slot predecessor Scandal’s season average (3.1). Black Box frittered away 35 percent of its Grey’s lead-in, although it did give CBS’ Elementary a run for its money in the 10 p.m. slot. The Sherlock Holmes drama eked out a 1.6 in the 18-49 demo.

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Rivalries Abound in CBS Thursday Night Football Slate

April 24, 2014  |  Media Week  |  No Comments

The National Football League on Wednesday night took the wraps off its 2014 regular season schedule, and while CBS’ inaugural Thursday Night Football slate is packed with divisional rivalries, some of the matchups are strictly from nostalgia. Kicking off CBS’ TNF roster is the Week 2 (Sept. 11) grudge match between the AFC North’s Pittsburgh Steelers and Baltimore Ravens. When last these two teams met on national television, they drew 21.1 million viewers and an 11.0 household rating, down 13 percent from NBC’s full-season Sunday Night Football average (12.6). The Ravens stole a victory from the visiting Steelers in a 22-20 squeaker that was played on Thanksgiving night. While Turkey Day generally offers a captive audience of tryptophan-doped football fans, the two antagonists actually put up bigger numbers in an earlier late national game on CBS.

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FX Networks, MillerCoors in 3-Year Partnership Deal

April 23, 2014  |  Media Week  |  No Comments

The next time the Soviet spies Elizabeth and Philip Jennings tuck into a tin of caviar on the FX drama The Americans , the comely commies will likely wash down the delicacy with the Champagne of Beers.

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Salem Scares Up Big Numbers for WGN America

April 21, 2014  |  Media Week  |  No Comments

The series premiere of WGN America’s first original scripted series, Salem , scared up some big numbers Sunday night, averaging 1.5 million viewers and a 0.5 rating among adults 18-49. Per Nielsen, the 10 p.m. debut effectively septupled WGNA’s first quarter prime time average (218,000 total viewers), while improving on the network’s typical demo performance by a factor of six. In the period spanning Dec. 20, 2013 to March 30, 2014, WGNA averaged just 106,000 members of the dollar demo per night; last night’s premiere of Salem drew 647,000 adults 18-49. When three successive encore presentations of Salem were rolled into the actual 10 p.m. premiere numbers, WGNA came away with 2.3 million viewers and 886,000 Adults 18-49, good for a 0.7 rating.

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TiVo: Adherence to C3 Is Sucking Millions Out of TV Ad Market

April 21, 2014  |  Media Week  |  No Comments

In what may be the most cogent argument for the adoption of the C7 ratings currency, TiVo Research on Monday revealed that broadcasters beholden to the dated C3 metric are leaving hundreds of millions of dollars in ad sales revenue on the table. According to TiVo’s analysis of its top 10 “Season Pass” broadcast series (a designation reserved for the shows that subscribers most commonly flag for automatic, full-season recording), there is an average lift of 8.2 percent in overall deliveries when four days of playback are added to the C3 data . As that increase is not compensated under the current metric, this translates to an overall loss of $87.8 million in ad sales for those 10 programs. (As the data was generated in a second-by-second analysis of TiVo subscriber behaviors, the numbers were not broken down by the relevant demographics.) Of the 10 series under the microscope, ABC’s Modern Family sees the greatest increase upon application of four to seven additional days of playback (10.9 percent). Based on the average unit cost per 30-second spot of $244,630, as furnished by SQAD NetCost, Modern Family season to date is missing out on an estimated $10.9 million in actionable revenue. The SQAD data is in line with the average unit costs furnished by media buyers. In a survey of top agencies , Adweek last fall concluded that a 30-second spot in Modern Family sold for $257,435 during the 2013-14 upfront. While a shift from C3 to C7 doesn’t proportionately move the ratings needle for Fox’s American Idol, which is largely watched in real time, the elevated cost of buying time in the show translates into the most amount of viewing that remains uncompensated. Per TiVo, when the 4.1 percent boost in deliveries is brought to bear on the average unit cost for the Wednesday and Thursday night Idol ($319,565 a pop), it all adds up to $14.4 million in wasted opportunities. CBS has been the loudest , and most strident , voice calling for the implementation of the more inclusive metric, but it is unlikely that a sea change will be implemented in time to have a significant impact on this year’s upfront. That said, CBS (and to some extent, ABC) has done some early C7 deals with automakers. Things should pick up on the cable side as well. “Don’t be shocked if you see cable playing a little bit more of a role in [the C7 sandbox] this year,” said Fox Cable Networks ad sales president Lou LaTorre, who added that the incremental addition of time-shifted deliveries led to a 6 percent to 8 percent increase in viewership of original cable series. “There’s a notion among some in the industry that by simply gaming the blunt instrument of average commercial minute measurement the ratings currency provides, networks can gain back some of the advantage advertisers get from unmeasured viewership beyond the three-day window,” said TiVo chief research officer Jonathan Steuer. “The reality is that only an extended measurement approach that combines both precise measurement of media viewership and a comprehensive understanding of audience composition can enable networks and advertisers to evaluate what commercial ratings truly are over the course of a seven-day viewing period.” Largely seen as a compromise from the moment it was adopted in 2007, C3 is a blend of the average rating of all commercial minutes in a program in live viewing plus three days of playback. Six of TiVo’s top 10 Season Pass series air on CBS, while three are ABC properties. Fox elbowed its way onto the big board with Idol, but NBC was shut out.

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