Posts Tagged ‘ratings’

Marjorie Kaplan Is Juggling 2 Discovery Networks Through the Upfront and Beyond

April 21, 2014  |  Media Week  |  No Comments

Specs Who Marjorie Kaplan New gig Group president, TLC and Animal Planet Old gig Group president, Animal Planet, Science Channel and Velocity Age 52 So TLC is a huge business. What’s it like handling that network and Animal Planet? I’m like a crazy person now. We’re heading into the upfront, so I’m doing two upfronts, and I’m really trying to put a stamp on what we’re doing on TLC with no time to spare. One of the things that recharges your creative cells is exposure to new things and new people. I was describing it to somebody as like being in love: You have that unbelievable amount of energy, and you suddenly don’t need any sleep. Is it possible to sustain that for long? Well, I’ve got to make sure my husband still knows he’s married to me. I don’t think it’s appropriate to expect to maintain this level of engagement on both businesses, but you do have to dive into the deep end at first. I’ve been on Animal Planet a long time, and I can trust that team to move the ball forward. What do you want to accomplish at TLC? We need to remind the TLC audience of who we are. What we see happening right now with The Little Couple is a great moment for TLC. It gives us everything everyone loves about the brand. [Jen Arnold’s battle with cancer] has a happy ending—we’re not raking the audience over the coals with the experience. It’s about seeing the love and the humor. These are not painful emotional experiences, they’re life-affirming, playful shows

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Fargo Earns Solid Sampling in Debut

April 16, 2014  |  Media Week  |  No Comments

The series premiere of FX’s adaptation of Fargo drew some decent sampling Tuesday night, scaring up 2.65 million viewers and a 0.8 in the 18-49 demo. While the 10 p.m. deliveries weren’t exactly world-beaters—recent dramas The Americans drew 3.22 million viewers and a 1.2 in the dollar demo in its January 2013 premiere, while The Bridge last July bowed to 3.04 million viewers and a 0.9 rating—the network guarantees against multiplay deliveries. As such, the more germane number is the cume: 4.15 million viewers and a 1.4 in the demo. Time-shifted viewing will only serve to boost Fargo’s premiere deliveries. Naturally, the relevant data will align with the C3 currency , which blends average commercial minutes in each live telecast with three days of playback. Because FX has been adept at encouraging viewers to catch up via on-demand platforms in which the trick functionality has been disabled (in other words, there’s no way to zap through the commercials), its conversion from live-plus-three-day data to C3 is particularly favorable. In other words, not only are people watching the content, but they’re being exposed to the paid marketing messages that keep TV afloat. “We are incredibly proud of the towering creative achievement by [writer/producer] Noah Hawley and everyone involved with Fargo,” said John Landgraf, CEO of FX Networks and FX Productions, by way of announcing the premiere deliveries. (A tip of the hat to Landgraf for not trying to cram a stray “oh, geez!” or “you betcha!” into the canned quote.) Landgraf went on to extol the talents of the cast, which features Billy Bob Thornton as a whimsical sociopath, Martin Freeman as a henpecked insurance salesman, and newcomer Allison Tolman as a folksy, but dedicated, young police officer. “This is truly one of the best shows we’ve ever had on the network,” Landgraf said. “We’re thrilled with the initial viewership last night and really excited for audiences to see the rest of the miniseries.” The ratings rolled in shortly after FX officially announced the renewal of The Americans for a third season

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H2, History’s Sister Network, Is Doubling Down on New Shows

April 14, 2014  |  Media Week  |  No Comments

In his midtown office last week at A+E Networks, Paul Cabana managed to sound both completely reasonable and incredibly enthusiastic, as though he were simply describing a happy accident that had led to quarter after quarter of uninterrupted growth at H2 , History’s sister network. H2 of late has been on a tear; in Q1 2014, the net improved 11 percent in prime time among adults 25-54, topping the likes of CNN and Hallmark Channel. But it’s no accident. “Everyone’s moving into scripted … and we’ve had a lot of success in counterprogramming,” said Cabana, svp, head of programming for H2. “Everyone’s moving into scripted, no one’s doing great documentary.” Among those new shows: Brad Meltzer’s Secret History (hosted by the mystery novelist behind History’s Decoded); an event series titled The Civil War , set to commemorate the 150th anniversary of Lee’s surrender at Appomattox; and most promisingly, The Shift, an ancient-history/far-future special about what the planet looked like millions of years ago and how it’ll look millions of years from now. Cabana said H2’s programming strategy exists partly to protect the History brand, which saw some of its brainier fare “being outpaced by these big rockets” like Vikings , Swamp People and Pawn Stars. The shows weren’t anti-historical, exactly, but the network wanted to have all that ratings cake and eat its educational cake (educake?) too. Hence H2

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‘Big Bang Theory,’ ‘Scandal’ Top Thursday; ‘Surviving Jack’ Steady for Fox

April 11, 2014  |  Variety  |  No Comments

CBS’ “The Big Bang Theory” and ABC’s “Scandal” remained the hottest shows on Thursday this week, ranking as the top draws among young adults as the nets tied for the demo lead. ABC helped its cause by airing a special “Shark Tank” leading off the night. According to preliminary national estimates from Nielsen, “The Big... Read more

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The Houston Astros Pull a Blutarsky

April 10, 2014  |  Media Week  |  No Comments

Houston, we have a problem. According to Nielsen live-plus-same day data, the Astros ’ Monday afternoon home game against the Los Angeles Angels of Anaheim scratched, delivering a 0.0 rating on Comcast SportsNet Houston. In other words, not a living soul watched the game. (As my colleague Andrew McMains pointed out, the

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‘Game-Changer’ Episode of Agents of S.H.I.E.L.D. Fizzles

April 9, 2014  |  Media Week  |  No Comments

Although Tuesday night’s installment of Marvel’s Agents of S.H.I.E.L.D.

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Dead Air: Zombies or No Zombies, Sunday Broadcast Ratings Continue to Slump

April 7, 2014  |  Media Week  |  No Comments

Now that The Walking Dead has staggered off for its customary six-month between-seasons break, broadcasters last night may have hoped to regain some of their lost potency in the Sunday 9 p.m. time slot. Didn’t happen. According to Nielsen fast national data, the three regularly-scheduled broadcast series that had previously gone head-to-head with AMC’s zombie apocaypse drama were either down or flat versus last week. On ABC, the supernatural drama Resurrection averaged 7.54 million viewers and a series-low 2.1 in the dollar demo, down 13 percent from a week ago. Fox’s Cosmos: A Spacetime Odyssey was flat with a 1.5 rating, while NBC’s midseason drama Believe continued to drop, notching a series-low 1.0 in the demo. (Since bowing to a torrid 3.8 rating on March 9, Resurrection has lost 45 percent of its target demo.) Instead of a new episode of The Good Wife , CBS at 9 p.m. aired the second hour of the 49th Academy of Country Music Awards. The middle third of the broadcast delivered 14.7 million viewers and a 3.6 rating, doubling the 1.8 rating served up by last week’s installment of The Good Wife.

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How I Met Your Mother Finale Soars

April 1, 2014  |  Media Week  |  No Comments

Pop quiz: In the series finale of CBS’ How I Met Your Mother , the titular mom is revealed to be: a) a MacGuffin b) a red herring c) the Yellow [Umbrella] King d) a nice, limpid-eyed dead lady e) a burlap sack full of hissing eels Boy oh boy, did Craig Thomas and Carter Bays ever piss off Twitter last night. The creators of the popular sitcom, which for nine seasons chronicled the romantic foibles of five high-functioning alcoholics , threw fans a bit of an ontological curveball with the one-hour series finale. In doing so, Thomas and Bays opened themselves, and their show, up to a whole lot of this kind of thing . Leaving aside the question of whether the HIMYM writers owed loyal viewers the ending they apparently thought they deserved—SPOILER ALERT: no one in this life owes you anything , you poopy-pants crybabies, and certainly not the people who bring you free, over-the-air television—the finale certainly out-delivered where it mattered most. According to Nielsen fast national data, the one-hour HIMYM finale was watched by 12.9 million viewers and delivered a princely 5.3 among adults 18-49, making it the show’s all-time highest-rated episode. The HIMYM finale put up big numbers across the board, serving up a series-high 5.8 rating among the 18-34 set while matching its best 25-54 delivery with a 5.4.

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Josh Elliott Leaves Good Morning America

March 31, 2014  |  Media Week  |  No Comments

For the second time in the span of four months, ABC’s Good Morning America is weathering a defection in its ranks, as co-anchor Josh Elliott has left the show for a job at NBC Sports. Effective Monday, March 31, ABC News correspondent Amy Robach will assume Elliott’s GMA post, joining Robin Roberts,

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Ben Sherwood Named Top Dog at Disney/ABC Television Group

March 24, 2014  |  Media Week  |  No Comments

The Walt Disney Co. announced today that it has named ABC News president Ben Sherwood the successor to Anne Sweeney. Effective Feb. 1, 2015, Sherwood will assume the title of co-chairman, Disney Media Networks and president, Disney/ABC Television Group.

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