Posts Tagged ‘ratings’

Jay Leno’s Final Week on ‘Tonight’ Was Show’s Most Watched in 20 Years

February 13, 2014  |  Variety  |  No Comments

Jay Leno accomplished his goal of going out on top — in a big way. The final week of his “Tonight Show with Jay Leno” drew its largest overall audience (averaging 8.29 million) in the more than 20 years since the week of the “Cheers” finale, according to Nielsen estimates — a frame that came... Read more

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Moonves: Big Bang Theory Will Move to Accommodate NFL Games

February 13, 2014  |  Media Week  |  No Comments

In a bid to accommodate the hulking bruiser that is the National Football League, Leonard, Sheldon, Penny and the rest of The Big Bang Theory crew next fall will be moving out of the Nerdvana of Thursday night for a slot earlier in the week. Speaking to investors during CBS Corp.’s fourth quarter earnings call, CEO Les Moonves confirmed that broadcast’s No. 1 scripted show would temporarily step aside to make way for the network’s new eight-game NFL package . “What we will do with our Thursday night is, we have some big shows, such as The Big Bang Theory … and we’re not going to wait until November to launch that,” Moonves said. “That’s going to be on the air on some other night, which will grow the ratings and the rates on some other night.” (That answers one question .) Moonves added that the sophomore drama Elementary is also likely to shift to another night, and while he did not offer a specific target destination, the smart money’s on Monday. Such a move would be a homecoming of sorts for Big Bang, which in its first three seasons occupied various time slots during the night before moving to the Thursday anchor position in fall 2010. CBS could also use a boost from Elementary, which if nothing else might stanch the bleeding in the network’s Monday 10 p.m. slot. In a rare stumble, two new CBS dramas have faltered in that position; the serialized thriller Hostages averaged just 5.16 million live-plus-same-day viewers and a 1.2 rating among adults 18-49, while successor Intelligence is faring only slightly better against NBC’s The Blacklist. While no decisions have been made on its Thursday freshman comedies The Millers and The Crazy Ones, CBS is all but certain to cancel the long-in-the-tooth Two and a Half Men. Now in its eleventh season, the Chuck Lorre sitcom has plummeted 44 percent in the demo and features one of TV’s priciest casts. (Leads Ashton Kutcher commands on the order of $700,000 per episode for his work on Men, while Jon Cryer rakes in $600,000 for any given show.) After acknowledging that the competition for the new Thursday night NFL show case was “pretty fierce,” Moonves suggested that CBS was really the only proper fit for the league’s purposes. “At the end of the day, it really wasn’t about money,” he said. “The NFL was more interested in establishing their Thursday night and being in partnership with a brand, a company, a network that would do a better job of establishing that into the future.” Moonves went on to note that much as it does already on Sunday afternoons, football will serve as a powerful promotional vehicle for CBS’ fall schedule. He then added that the network hopes to extend the deal beyond the single year for which CBS is contracted. (The NFL has the right to add a second season of Thursday Night Football at its discretion.) “I am extremely pleased to have this.

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4 Burning Questions About CBS’ New NFL Package

February 6, 2014  |  Media Week  |  No Comments

In securing the rights to the National Football League’s new Thursday night franchise , CBS effectively pulled the rug out from under its broadcast competition. While it’s no secret that NBC has been having a rough time of it on the crucial night, Fox isn’t faring all that well on fall Thursdays, either. (While its 8 p.m. time slot remains a quandary, ABC’s battery of the indefatigable Grey’s Anatomy and the smash hit Scandal make it bulletproof, especially among female viewers.) Those who were absolutely convinced that NBC would spend its way to a rights win remain perplexed by how the Peacock let itself get outflanked by CBS. But according to sources with insight into the auction, CBS’ offer, which was estimated to be around $275 million, actually did not overshadow its rivals—in fact, one suitor suggests that NBC’s bid was the highest of the five. Instead, the network’s dominance on Thursday nights and its willingness to shoulder the load on the production costs for all 16 games (this includes the eight telecasts that will run on NFL Network in the second half of the season) gave CBS the edge. And while the impact of erecting another broadcast NFL tent pole will be significant, CBS faces some uncertainty as it plans its fall schedule. Here are five of the biggest questions facing the network as of today: 1) What’s going to happen to The Big Bang Theory? It’s a ratings monster and generates tremendous amounts of ad sales revenue , but the endearingly nerdy sitcom’s 8 p.m. start time is likely to overlap CBS’ pre-game show. (NFL Network’s Thursday Night Football games kick off at 8:29 p.m. ET.) So, while CBS could just as soon bench The Big Bang Theory until Nov. 6, it’s more likely to shift the show to Monday night in the slot currently occupied by the departing How I Met Your Mother

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Blue Chippers Return to the Red Carpet

February 6, 2014  |  Media Week  |  No Comments

While two of the biggest advertisers have rotated out of ABC’s Academy Awards broadcast, many more blue chip sponsors are returning to the Red Carpet. As first reported by Adweek , General Motors is in the mix, having replaced Hyundai as the official automotive sponsor, as is Pepsi, which ousted rival Coca-Cola after an eight-year absence. Despite the shakeups in the two big categories, there are still a good deal of familiar faces that are ready for their close-ups. JCPenney is back for its 13th year as a supporter of the Oscars, prepping “five or six” spots to air during the March 2 broadcast. Also back in the saddle is longtime sponsor American Express, which generally can be counted on to invest in at least two minutes of airtime. Spots from 2013 standouts Coldwell Banker, McDonald’s and Sprint will also be seen during the ceremony, which will be hosted by Ellen DeGeneres . This year marks the comedian’s second stint as the Oscars’ emcee; in 2007, DeGeneres oversaw a show that delivered 40.2 million viewers, of whom 63 percent were women. In terms of duration, the 2007 Academy Awards were the longest in a decade, boasting a running time of three hours and fifty-one minutes. ABC sold the last of its Academy Awards inventory earlier than it ever had before, closing on its final units just before Halloween. According to media buyers, the average 30-second spot in the broadcast fetched $1.85 million. Over the last five years, ABC’s Oscars broadcast has averaged just under 40 million viewers. But reach alone does not entirely justify the expense of securing exposure in the event; because it’s a live show, the Oscars are practically DVR-proof. As such, viewers are far more likely to watch the ads, many of which they’ll be seeing for the first time. There’s also the matter of audience composition. Per Nielsen, those who tune in to the Hollywood spectacle are upscale, highly educated consumers. Moreover, there are relatively limited opportunities for sponsors, at least when the Oscars are compared to regular prime-time programming. ABC caps its ad load at around 9.25 minutes per hour, thereby offering slightly more than half the inventory available to a standard network drama. If you subscribe to the theory that blockbusters drive Oscars deliveries, this year’s ceremony could put up huge numbers.

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Ratings ‘Falter’ as Super Bowl Disappoints

February 3, 2014  |  Media Week  |  No Comments

It may have been the least competitive Super Bowl in recent memory, but Fox’s coverage of last night’s Seahawks-Broncos blowout still appears to have delivered massive ratings. According to preliminary Nielsen data, Super Bowl XLVIII delivered an estimated 96.9 million viewers and a 34.4 rating in the adults 18-49 demo. While that’s down significantly from last year’s fast nationals (108.6 million viewers and a 38.5 in the demo), we won’t have a more accurate picture of how the numbers will shake out until the final live-plus-same-day numbers are released later today. (Because fast nationals are not time zone adjusted, they are directional at best. If the numbers hold—and they almost certainly will not—Super Bowl XLVIII will stand as the least-watched NFL championship tilt in seven years.) Given the pasting Seattle gave Denver—the Seahawks had already posted 22 unanswered points by halftime, and things would only go downhill from there—it’s no surprise that the ratings suffered as the night went on. (And on. And on…) While some

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Yada, Yada, Yada: Seinfeld Reunion in the Works

January 30, 2014  |  Media Week  |  No Comments

Jerry Seinfeld on Thursday confirmed that he and Larry David are working on a one-off Seinfeld reunion and that the finished product will be released “very, very soon.” Speaking to the hosts of the Boomer & Carton show on WFAN, the comic fielded a number of queries about a Jan. 13 photo in which he and Jason Alexander were seen walking outside Tom’s Restaurant on 112th and Broadway. The diner was used for establishing shots throughout Seinfeld’s NBC run. While he wasn’t entirely forthcoming, Seinfeld did drop a few hints about what he and his old confreres have been up to. He specifically said that the filming wasn’t related to a Super Bowl spot or an episode of his Crackle series Comedians in Cars Getting Coffee . “It’s neither,” Seinfeld said. “But it’s not not those things either. It’s a secret project.” Seinfeld went on to reveal that other characters from the powerhouse sitcom were involved in the project, although he wouldn’t identify a studio or a distributor. When asked if Alexander was surprised to be asked to reprise his role of the “short, stocky, slow-witted bald man” George Costanza , Seinfeld chuckled to himself. “Was Jason surprised? No, he remembers that he played that character for nine years,” he cracked. “He was not surprised that he was asked to play George.” After the fifth question, the comic joked that his interlocutor was “really Mike Wallace-ing me here.” He added that the finished project is “a short-ish form” effort, noting that its running time is longer than 60 seconds. Whatever form the finished product takes, it’s probably a one-shot deal. In any event, Seinfeld fans should keep their eyes peeled, as the project will be released “very, very soon.” In addition to the Tom’s Restaurant exteriors, the shoot spread out to other locations. Jerry’s Upper West Side apartment was not one of them; in all likelihood, the Studio City set was dismantled shortly after the series wrapped in May 1998. Seinfeld first dropped hints that he was working with David on Jan. 6, during a Reddit “Ask Me Anything” session . “We wrote this script for this thing that you will eventually see but I can’t reveal what it is at this time,” Seinfeld said during the online Q&A. “All I can do is tell you is that it’s big, huge, gigantic.” At its peak, Seinfeld averaged 34.1 million viewers and a staggering 18.0 in the dollar demo in NBC’s Thursday 9 p.m. time slot

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Yada, Yada, Yada: Seinfeld Reunion in the Works

January 30, 2014  |  Media Week  |  No Comments

Jerry Seinfeld on Thursday confirmed that he and Larry David are working on a one-off Seinfeld reunion and that the finished product will be released “very, very soon.” Speaking to the hosts of the Boomer & Carton show on WFAN, the comic fielded a number of queries about a Jan. 13 photo in which he and Jason Alexander were seen walking outside Tom’s Restaurant on 112th and Broadway. The diner was used for establishing shots throughout Seinfeld’s NBC run. While he wasn’t entirely forthcoming, Seinfeld did drop a few hints about what he and his old confreres have been up to. He specifically said that the filming wasn’t related to a Super Bowl spot or an episode of his Crackle series Comedians in Cars Getting Coffee . “It’s neither,” Seinfeld said. “But it’s not not those things either. It’s a secret project.” Seinfeld went on to reveal that other characters from the powerhouse sitcom were involved in the project, although he wouldn’t identify a studio or a distributor

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How I Met Your Mother Turbocharges CBS’ Lineup

January 28, 2014  |  Media Week  |  No Comments

Episode No. 200 of How I Met Your Mother powered CBS’ entire Monday night lineup, as the nine-seasons-in-the-making origin story helped deliver the comedy’s highest ratings in a year. According to Nielsen live-plus-same-day data, “How Your Mother Met Me” averaged 10.8 million viewers and a season-high 3.8 in the adults 18-49 demo. The overall deliveries were the HIMYM’s most robust since the Feb. 4, 2013 episode averaged 10.3 million viewers and a 4.0 rating. Last night’s episode revealed the Mother’s catastrophic backstory and featured Cristin Milioti’s ukulele-accompanied version of “La Vie en Rose.” HIMYM will be shuttered for good on March 31, when CBS airs a special two-part series finale.

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Fox’s ‘Enlisted’ Grows in New Timeslot, ABC’s ‘Shark Tank’ Hits High

January 25, 2014  |  Variety  |  No Comments

A timeslot swap has helped Fox expose more viewers to its new military-set family comedy “Enlisted,” which took advantage of a strong “Bones” lead-in to post its best scores to date on Friday. After premiering to a low 0.7 demo rating/2 share on Jan. 10 and then dropping to a 0.6/2 one week later, “Enlisted”... Read more

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Disney Channel Takes Gold With ‘Cloud 9′ Movie, New Comedy

January 21, 2014  |  Variety  |  No Comments

Disney Channel’s competition was snowed under Friday as the cabler’s original movie “Cloud 9″ ruled as the day’s most-watched cable program and helped provide strong sampling for new comedy “I Didn’t Do It.” Nielsen estimates that an average audience of roughly 5 million tuned in for the premiere of inspirational competitive snowboarding movie “Cloud 9,”... Read more

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