Posts Tagged ‘ratings’

Millennials Are Watching More TV on Hulu This Fall and Less When Shows First Air

November 20, 2015  |  Media Week  |  No Comments

Millennials are still watching new episodes of television shows this fall—it's just taking them longer than ever to do so. Adults ages 18 to 34 are increasingly turning away from live TV to time-shift programming on platforms like Hulu, according to new insights from data technology and research firm Symphony Advanced Media (SymphonyAM). The study, which looked at fall season programming through Nov. 1, found that millennials are only watching live TV 30 percent of the time. They're also spending 30 percent of their time watching programs outside of Nielsen's live-plus-3 and live-plus-7 measurements, including OTT programming, VOD beyond three days after an episode's premiere and DVR more than seven days after a show airs.

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3 Things to Know about Donald Trump’s SNL Hosting Gig

November 6, 2015  |  Media Week  |  No Comments

Donald Trump will host Saturday Night Live this weekend for the second time, but this will be very different than his 2004 appearance, when he was a part of the NBC family as host of The Apprentice. NBC dumped Trump in June, but the GOP presidential candidate is back at 30 Rock and will take the stage live from New York on Saturday night. And not everyone's happy about it. While Trump is by far the most significant candidate to host the sketch comedy show in the midst of an active campaign, he isn't the first. Steve Forbes hosted while he was running for the Republican nomination in 1996, and Al Sharpton took his turn in 2003 while running as a Democrat. Here are some 3 things to look out for on Saturday night: 1) An FCC Rule Could Mean Headaches for NBC Affiliates A candidate cameo on SNL is par for the course, but usually it's no more than a skit, or a Weekend Update appearance, such as Hillary Clinton's turn as "Val the Bartender" on this season's premiere. But as host, Trump will be front and center throughout, and it could trigger an FCC rule regarding the amount of airtime candidates are allowed on non-news programs. The FCC's equal time rule states that broadcast and radio stations must provide an equivalent opportunity to any opposing political candidates who request it. NBC stations could be forced to fork over a significant chunk of airtime as a result. Don't be surprised to see other campaigns adding up Trump's airtime and asking for an equal amount. When Sharpton hosted during the 2004 campaign, several NBC affiliates refused to carry the episode for that reason. 2) It's Live, and Someone Might Want to Make a Statement Trump's hosting gig has angered many people, particularly some in the Hispanic community, in the wake of his degrading comments about illegal immigrants. On Thursday, a coalition of Latino advocacy groups staged a protest outside NBC's headquarters. Protester sign at small rally for #SNLDumpTrump — Tanzina Vega (@tanzinavega) November 4, 2015 The Hispanic Federation, the Labor Council for Latin American Advancement (LCLAA) and the League of United Latin American Citizens (LULAC) are planning to march from Trump Tower to 30 Rock ahead of the broadcast. A Latino Rights PAC called Deport Racism is offering a $5,000 "bounty" for any audience member who disrupts the episode by yelling out "Deport racism!" or "Trump is a racist!" SNL is no stranger to controversy, and airing the show without the safety net of editing—it is live, after all—only further leads to the possibility that something unexpected might happen. It might not top Sinead O'Connor ripping up a picture of the Pope, but Trump is a combustible figure and there could be those who see an opportunity to make a statement. 3) NBC Will Do "Yuuuge" Ratings Trump has already boasted that his hosting stint will result in massive ratings for NBC, and he's probably right. As the three Republican primary debates have proved, Trump brings in viewers whether they like him or not.

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New Data Shows Just How Much Advertisers Are Paying for Commercials in Late Night

October 19, 2015  |  Media Week  |  No Comments

Networks and advertisers typically spend every fall focused on the new prime-time lineups. Not this year. All eyes are on late night, and with good reason. "Outside of sports, it's the strongest area of television from an ad-supported perspective," said Chris Geraci, president of national broadcast at OMD. When Jimmy Fallon took over from Jay Leno as host of NBC's Tonight Show in February 2014, his immediate success at 11:30 p.m. "rejuvenated the daypart," said Geraci. This fall, late night has been revitalized yet again, with the arrival last month of The Late Show with Stephen Colbert on CBS and The Daily Show with Trevor Noah on Comedy Central. Those two launches capped a turbulent 19-month period in which every nightly talker with the exception of ABC's Jimmy Kimmel Live welcomed a new host. As the dust settles on the latest late-night moves, advertisers find themselves with a more enticing (and younger-skewing) audience than they've had in years, and they're paying to reach them. According to SQAD NetCosts, which tracked quarterly 30-second ad prices in the adult 18-49 demo, CBS has doubled the rates The Late Show got as David Letterman was winding down his reign.

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7 Shocking Character Deaths on Walking Dead, and Where the Actors Went Next

October 9, 2015  |  Media Week  |  No Comments

As fans of AMC's The Walking Dead know, the popular series has chewed its way through a rotating cast of characters who get killed off each season (this is a zombie apocalypse, after all). As the ratings behemoth gets set to return for its sixth season on Sunday, here are some of the most notable actors whose characters did not survive. It probably goes without saying, but there are big spoilers ahead for anyone who isn't caught up: Shane Walsh Played by: Jon Bernthal Who he was : The best friend and right-hand man of Rick Grimes (Andrew Lincoln), until the two clashed over how to lead the group of survivors. (There was also that whole issue of Walsh having an affair with Grimes' wife, Lori). How he died : As Walsh became more of a psychopath, his former best friend fatally stabbed him. The Season 2 stunner also led to one of the biggest reveals of the entire series: You don't have to be bitten by a zombie to turn into one after you die. Before appearing on The Walking Dead : Primarily a stage actor, he landed a starring role on the one-season sitcom The Class, created by Friends co-creator David Crane. Since leaving The Walking Dead : He's appeared in Hollywood hits The Wolf of Wall Street and Fury, and starred in TNT's short-lived Mob City. Next year, Bernthal will return to the comic book world when he portrays The Punisher on the second season of Netflix's Daredevil. Lori Grimes Played by: Sarah Wayne Callies Who she was : A survivor of the outbreak, Lori was the wife of Rick Grimes and mother of Carl and Judith. How she died : She died after giving birth. In a cruel twist of fate, her son Carl had to shoot her in the head to prevent her from returning as a zombie. Before appearing on The Walking Dead : She landed her first television role in 2003 as Kate O'Malley in the short-lived CBS show Queens Supreme. She also played Detective Jane Porter on The WB's Tarzan

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No Deflation Here: Brady and the Patriots Pump Up Huge Ratings for NBC

September 11, 2015  |  Media Week  |  No Comments

NBC was ready for some football, and so were the viewers. Roger Goodell might not have been happy about Tom Brady's overturned suspension, but the National Football League broadcaster was surely happy to see the New England Patriots star Thursday night. The Patriots' 28-21 win in a rain-soaked Gillette Stadium over the Pittsburgh Steelers drew 27.4 million viewers and a 16.2 household rating, which makes it the the second-highest opening NFL kickoff game since the league began the format in 2002. It was the most-watched show on television since April's NCAA men's basketball championship (28.3 million viewers). The game peaked with 30.2 million viewers and a 17.5 rating from 9:15-9:30 p.m. ET. The game finished just behind 2010's opener, when then defending champion the New Orleans Saints defeated Brett Favre and the Minnesota Vikings. Compared to last year's opener—a 36-16 bludgeoning of the Green Bay Packers by the Seattle Seahawks—Thursday's game was up 1 percent in viewers and 3 percent in the ratings. The Super Bowl champion Patriots spent all offseason weathering the deflategate scandal and earlier this week were the subject of a bombshell report from ESPN regarding years-long suspicion about skirting the rules. This included a very public battle between Goodell and Brady that featured a four-game suspension for his role in deflategate. The suspension was overturned last week. And wouldn't you know it, Thursday night's game also featured another accusation of the Patriots doing something nefarious. Steelers head coach Mike Tomlin complained after the game that he and the other Steelers coaches heard the Patriots' radio broadcast "for the majority of the first half" on their headsets, impeding their ability to communicate with each other.

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Fear the Walking Dead Premiere Devours Record Cable Audience

August 24, 2015  |  Media Week  |  No Comments

AMC's attempt to franchise its hugely profitable Walking Dead series appears to have paid off. Sunday's premiere of Fear the Walking Dead, the prequel/spinoff of cable's top-ranked series, drew 10.1 million viewers to stand as the top cable premiere of all time. The 90-minute episode also drew 6.3 million viewers in the advertiser-coveted adults 18 to 49 demographic, surpassing Better Call Saul—the Breaking Bad spinoff which debuted earlier this year with 4.4 million demo viewers—to rank as the top cable premiere in that demo as well. A special Talking Dead that led into Fear drew 4.2 million viewers, with 2.5 million in the 18 to 49 demo. To show just how far AMC's zombie franchise has come: The flagship Walking Dead premiered to 5.4 million total viewers in 2010. It has since gobbled up considerably more viewers , ranking as the most-viewed series on cable and the most-viewed in the 18 to 49 demo in all of TV. Fear the Walking Dead will run for five more episodes leading into the sixth season premiere of The Walking Dead in October. AMC has already ordered a 15-episode second season, coming next year. AMC now boasts three of the top five cable premieres ever with two Walking Dead shows and Better Call Saul. The strong debuts of Fear and Better Call Saul were huge for AMC, as the network is banking on the two to be the pillars of its post-Mad Men era. AMC also rolled out Humans this summer and will debut martial-arts drama Enter the Badlands later this year.

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The ESPY Awards Tripled Viewership in Its Broadcast Debut

July 16, 2015  |  Media Week  |  No Comments

The ESPY Awards made a strong debut in its move to broadcast television last night, as the three-hour telecast drew 7.7 million viewers, according to overnight numbers from Nielsen. The viewership was more than triple last year's 2.2 million when the awards show aired on namesake network ESPN. Caitlyn Jenner, the 1976 Olympic gold medalist, then known as Bruce and who recently transitioned from male to female, was the recipient of the Arthur Ashe Courage Award. Jenner personally thanked "my buddy" Diane Sawyer, whose sit-down interview with Jenner in April drew a whopping 17 million viewers on ABC. "You can only tell your story the first time once, and you did it so authentically and so gracefully," Jenner said to Sawyer, who was in the crowd. "I'm so proud to have you as a friend." Other highlights from the program included noted Boston Red Sox superfan Ben Affleck presenting New York Yankee legend Derek Jeter with the Icon Award and Cincinnati Bengals' Devon Still accepting the Jimmy V Perseverance Award for himself and his five-year-old daughter, Leah Still, who has been battling cancer. The night also included many advertisers ABC viewers might not be accustomed to, including Draft Kings, a Nike spot more fitting for ESPN, and UFC fighter Ronda Rousey pitching for Metro PCS .

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13.8 Million Watch David Letterman Finale

May 21, 2015  |  Media Week  |  No Comments

David Letterman's final Late Show was watched by 13.76 million viewers, making it the Late Show's largest audience since Feb. 25, 1994, on a night that saw CBS' coverage of the Lillehammer Olympics. The finale had his best delivery in the adults 25-54 and adults 18-49 demos since Dec. 1, 2005—the night of Oprah Winfrey's much-anticipated appearance. The final Letterman Late Show , which ran 80 minutes, also gave a boost to The Late Late Show with James Corden—it had its largest audience ever, despite starting 20 minutes late. As for how Letterman's final bow compares to previous late-night farewells: Johnny Carson's Tonight Show finale | May 22, 1992: 41.36 million Jay Leno's second Tonight Show finale | Feb. 26, 2014: 14.63 million Jay Leno's first Tonight Show finale | May 29, 2009: 11.9 million Conan O'Brien's Tonight Show finale | Jan. 22, 2010: 10.34 million The Letterman finale also gave a boost to several brands, according to Amobee Brand Intelligence analysis. Taco Bell saw digital consumption increase 103 percent in a day, while The Church of Scientology saw a consumption increase of 444 percent

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Will Last Year’s Shortfalls Continue in 2015?

May 15, 2015  |  Media Week  |  No Comments

With the 2015-2016 upfronts now behind us, it's on to the sales season. Last year's upfront market was down, with both broadcast and cable taking hits. New Jersey-based MDI pegged the decline at 6.1% to $18.125 billion overall, including a 4.7% drop by cable to $9.67 billion. The shortfalls marked the first retreat since 2009-10, when the market suffered from the lingering effects of the 2008 financial crisis. Where is the upfront headed this year? While agency executives say it's too soon to say, there are a number of key things to consider that will partly shape the Madison Avenue bazaar.

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Why Some Low-Rated TV Shows Keep Getting Renewed

May 11, 2015  |  Media Week  |  No Comments

Judgment day has arrived. As the broadcast networks locked in their schedules ahead of this week's upfronts, they decided the fate of their shows that were still on the ratings bubble—including The Mindy Project on Fox and ABC's Forever, Marvel's Agent Carter and American Crime. As is the case every year, a couple of these bubble series eked out a renewal (American Crime, Agent Carter), while others with similar ratings were canceled (Forever). And with more outlets than ever—especially streaming services—desperate for original content to attract new viewers, even canceled series with engaged fan bases are finding new life after getting the ax. That's what happened with the low-rated The Mindy Project, which appears to be headed to Hulu after Fox passed on a fourth season. That's because networks take more than just ratings into account when it comes to picking up, or saving, a show. After all, a number of series with cult followings—including Parks and Recreation, Community and Fringe—improbably managed to stave off cancelation for years. Sometimes, a tinier-but-loyal audience can be even more attractive to ad buyers than a higher-rated show's viewers. "While ratings certainly matter, if the ratings are smaller but they capture 95 percent of that audience that I'm looking for, then that's the right group for me," said Dan Cohn, client director of investment at Initiative. "As long as it has the target audience we're going after, and they're watching the show week in and week out, that's what we care about." That engagement was also a key reason that Hulu, which already has exclusive SVOD rights to The Mindy Project, immediately began talks about a two-year pickup after Fox canceled the show on May 6, according to sources. Why all the fuss over a show that averaged just a 1.1 rating in adults 18-49 and a mere 2.3 million total viewers? While advertisers like The Mindy Project's upscale (though small) female audience, its resiliency ultimately comes down to creator and star Mindy Kaling. Even though Dana Walden, Fox Television Group co-chairman and co-CEO, ultimately passed on Season 4, she marveled earlier this year of Kaling: "She's willing to do anything to support that show." That includes embracing product integrations like Target, Microsoft Lumia, Toyota and Mazda, which "can pay for beautiful sets and location trips," Kaling said. But more importantly, she keeps fans engaged by promoting the show—incessantly but hilariously—to her nearly 4 million Twitter and 1.4 million Instagram followers. "Promoting the show is just bragging about your favorite thing, so I always want to be talking about it," she said. "Social media's good for that." (Bonus: Shows with exceptional social engagement, like The Mindy Project, are more attractive to advertisers.) The fan outreach that helps Kaling save her show each year also kept perennial bubble series Parks and Recreation on the air for seven seasons, thanks in large part to a nonstop media blitz from star Amy Poehler and castmates

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