Posts Tagged ‘president’

Former NBA Players Pick Which Presidential Candidate Would Make the Best Owner [Video]

March 10, 2016  |  Media Week  |  No Comments

Being the President of the United States and owning a professional sports franchise has their share of similarities. You need to be a strong, decisive leader, you need to know how to delegate, and you have to surround yourself with smart people. It also helps to have deep pockets. So, of the remaining six presidential candidates, which would make the best owner of an NBA team? One of them has actually owned a professional franchise (you can probably guess which one). At CBS and Turner's annual March Madness media day earlier this week we asked those who would know something about working for an NBA owner: former players.

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These Are the Oscar Ads and Moments Viewers Paid Attention to the Most

February 29, 2016  |  Media Week  |  No Comments

It may not have won Best Original Song, but Lady Gaga's show-stopping performance of "Til It Happens to You" from The Hunting Ground documentary was the top moment during a politically charged Oscars Sunday night. According to TV measurement firm TVision, Gaga's rendition of her song about sexual abuse, which ended with numerous survivors joining Gaga on stage, scored the highest positive attention of any moment on Sunday. The performance, which came near the end of the roughly three-and-a-half-hour telecast, scored a 2.00 rating on TVision's Positive Attention Index, which combines the total amount of time viewers are watching the TV set with the number of times a viewer smiles per minute. Vice President Joe Biden's introduction of his "good friend" Gaga had the fourth highest score on the index with 1.47. TVision measures actual "eyes-on-screen" to provide advertisers, agencies and television networks the second-by-second data required to understand the effectiveness of television advertising and programming. The company uses computer vision technology to passively collect viewer behavior, attention and emotional affect second by second, person by person from the natural viewing environment. Kate Winslet and Reese Witherspoon introducing a pair of Best Picture nominees scored second-highest on the Positive Attention Index with 1.65, perhaps in part due to Winslet rocking a sweet pair of thick-rimmed eyeglasses, which got a lot of chatter on social media. Can we go back to talking about Kate Winslet's glasses? #Oscars — TODAY (@TODAYshow) February 29, 2016 The other two moments to score the highest on TVision's Positive Attention Index were the Girl Scouts of Los Angeles, and Sasha Baron Coen bringing back his Ali G character. TVision also measured smiles and attention separately (smiles for moments during the show, attention for advertising). Not surprisingly, Leonardo DiCaprio winning his first Oscar after six nominations rated the highest on TVision's Smile Index with a 2.75, well above the next highest moment—Spotlight winning Best Picture (1.50). The other three were The Hateful Eight's Best Original Score win (1.47), the Minions' clip (1.26) and Sam Smith winning for Best Original Song (1.24). Cadillac's "Rewind Time" spot that aired during the 11 p.m. ET hour scored the highest on TVision's Attention Index with a 1.54. The following commercial from Kohl's ( one of four the retailer aired last night ) came in at No.

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The Next Stop for Presidential Hopefuls Who Want to Reach Millennials: BuzzFeed Videos

October 12, 2015  |  Media Week  |  No Comments

As the race for the White House heats up, BuzzFeed is looking to grab a big piece of the political advertising pie. The millennial-skewing website has launched a new native advertising venture built for candidates and policy groups. Those who participate will appear in BuzzFeed-style videos, which will be clearly marked as advertisements, created in conjunction with product and branded video teams from BuzzFeed Motion Pictures. Rena Shapiro, who served as advertising director for Pandora, will lead the new venture as vp of politics and advocacy. No ads have been sold yet. "BuzzFeed is the top place millennials and influentials are reading and sharing news, and with the smart and thoughtful reporting from BuzzFeed Politics, there is a huge demand for political and advocacy groups to tap into that audience," said Shapiro in a statement. "From our shareable videos to our social posts, there's a massive opportunity, and I can't wait to get started" This is not the first time BuzzFeed has attempted to drive revenue from political advertisements. During the 2012 election, President Barack Obama's campaign team ran a series of video ads that attacked GOP nominee Mitt Romney, most notably for his "binders full of women" comment. The launch of native video ads comes as the candidates are looking to find ways to reach millennial voters, who are increasingly moving away from traditional TV. Hillary Clinton was interviewed this morning on BuzzFeed's Another Round podcast . (In the pre-online media days, during the 1992 campaign, Bill Clinton famously targeted young voters when he appeared on MTV and played the saxophone on The Arsenio Hall show.) Earlier this year, BuzzFeed posted a video of Republican candidate Ted Cruz's "audition" to replace Harry Shearer on The Simpsons when the voice actor was thought to have left the Fox sitcom.

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How TV Shows Are Beaming Over the Supreme Court’s Gay Marriage Ruling

June 26, 2015  |  Media Week  |  No Comments

From the White House to Westeros, from Litchfiled Pen to McKinley High, your favorite TV shows have been sharing the love all day following this morning's Supreme Court decision legalizing gay marriage in all 50 states. We start with the ladies from Litchfield Pen: Today is a good day. #LoveWins — Orange Is the New... (@OITNB) June 26, 2015 Modern Family went with Mitch and Cam, natch: #LoveWins #ModernFamily — Modern Family (@ModernFam) June 26, 2015 And from Brooklyn 99, Capt. Holt and husband Kevin Cozner: Today is a celebration. #LoveWins #Brooklyn99 — Brooklyn Nine-Nine (@Brooklyn99FOX) June 26, 2015 While the ruling doesn't extend to Westeros, Renly is proud: Be proud. #equality #SCOTUSMarriage — Game Of Thrones (@GameOfThrones) June 26, 2015 Two Shonda Rhimes shows deliver the message with a similar look: Equality for all. #LoveWins — Greys Anatomy (@GreysABC) June 26, 2015 Equality for all. #LoveWins — Scandal (@ScandalABC) June 26, 2015 Even programs no longer in production, but which have been supportive of the cause all along, shared the love: Filled with glee! #LoveWins #LoveIsLove #Glee — GLEE (@GLEEonFOX) June 26, 2015 President Obama's sentiment was retweeted by President Underwood, adding his own devious twist: Sometimes you have to take what is rightfully yours.

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Azteca Is Proud to Use the ‘M’ Word

May 12, 2015  |  Media Week  |  No Comments

Manuel Abud doesn't mind using the "M" word. He does it a lot, actually. The "M" word in this case is for Mexicans. "We target them because it's good business," said the president and CEO of Azteca America at the network's upfront presentation Monday night. The event at the Best Buy Theater in Times Square came a day before the two other dominant U.S. Hispanic networks -- Univision and Telemundo -- throw their annual party for advertisers. Mexicans, or those of Mexican descent, make up 67 percent of Hispanics in the U.S., so it's no wonder Abud uses the "M" word in abundance. He also delivered good news to clients: "I'm thrilled to say that for the first time in 7 years, we have substantial ratings growth." The network is up 33 percent in the adults 18-49 demo in prime time. Azteca also has a hit on its hands with Friday Night Futbol, which features Mexican League soccer matches

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Hulu Lands Exclusive Streaming Rights to Seinfeld Just in Time for NewFronts

April 29, 2015  |  Media Week  |  No Comments

For the last six months, Hulu has taken one big swing after another as it tries to close the gap with Netflix and Amazon. At Wednesday's NewFronts presentation, the streaming service revealed the perfect cherry atop its growing pile of huge deals: landing exclusive streaming rights to all nine seasons of Seinfeld. In a multiyear deal worth as much as $180 million , Hulu will begin streaming all 180 episodes of Jerry Seinfeld's iconic comedy "about nothing" in June. While Sony's ad-supported Crackle has long streamed a selection of Seinfeld episodes, this will be the first time the entire series will be available for streaming. And unlike the trimmed, syndicated versions, Hulu will stream the full-length episodes that originally aired on NBC. "This is a pretty mind-blowing moment," said Jerry Seinfeld, who closed Hulu's presentation at New York's Hammerstein Ballroom with the big announcement. "You could have put the DVD in, but I guess nobody really wanted to do that. They want to do this!" He added of streaming services like Hulu, "I know from having kids, it's the only way they're going to watch it." The Seinfeld coup eclipses Hulu's three-year deal with South Park last July to stream all 18 seasons of that show, which was worth a reported $80 million. Seinfeld's Hulu debut this June is likely to revive interest in the series—Mulva! The Contest! Sponge-worthy! Festivus! Soup Nazi!—much like when Netflix started streaming Friends in its entirety in January. But the Seinfeld acquisition was only one of several big announcements Hulu made at its NewFronts presentation, where CEO Mike Hopkins vowed that "2015 is the year that Hulu will break out." It's already well on its way: Hulu Plus subscribers jumped 50 percent in one year, from 6 million to almost 9 million. And in the first quarter of 2015, streams were up 77 percent—700 million hours of premium content—with each Hulu viewer watching an average of 30 percent more content this year than last

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Is Hulu Ready to Take on Netflix and Amazon?

April 27, 2015  |  Media Week  |  No Comments

When Hulu launched in 2008, the ad-supported streaming service wasn't a big priority for owners Fox, Disney and NBC. "It was like, if the ship is going to blow, at least we have an escape pod, but we don't want to equip this escape pod so well that everyone would prefer it to being on the ship with us," Forrester analyst James McQuivey put it. While Hulu attracts 30 million monthly uniques and 6 million consumers signed on for subscription service Hulu Plus, the company has been surpassed in buzz, breakout content and critical acclaim by competitors including Netflix, Amazon and HBO Go/HBO Now. "Suddenly for Hulu," said McQuivey, "it's either put up or shut up time." As Hulu prepares for its April 29 NewFronts presentation, it is squarely in the "put up" column, celebrating major coups in terms of both original series (including 11/22/63, a limited series from J.J. Abrams and Stephen King) and acquisitions (exclusive SVOD rights to all 18 seasons of South Park). "We have a mandate to swing for the fences," said Craig Erwich, svp, head of content for Hulu. "There has definitely been a mandate to get in business with the best talent that's available, support them creatively and financially, and be ambitious in terms of talent and creative vision." To that end, Hulu has spent much of the past six months making one major content announcement after another. The biggest by far was 11/22/63, based on King's best-selling novel from 2011 about an English teacher (James Franco) who finds a time portal and tries to prevent President John F. Kennedy's assassination. There's also Difficult People, a sitcom executive produced by Amy Poehler and starring Billy Eichner; Casual, a comedy exec produced by Jason Reitman; and The Way, a drama exec produced by Friday Night Lights and Parenthood showrunner Jason Katims. "On the acquisition side, we are acquiring the best of the best," said Erwich, referencing "landmark" SVOD deals for South Park, several present and future FX series (including Fargo and The Strain) and Empire, this season's biggest new series. "So anything we do on the originals side has to measure up." In the process, Hulu hopes to finally land the signature series that has long eluded it. "These new shows stand to really crystallize the Hulu brand in the hearts and minds of not only viewers but also advertisers, in a way that Mad Men may have crystallized AMC or what House of Cards did for Netflix," said Peter Naylor, svp, advertising sales at Hulu. "So I couldn't be given a better slate of programming to bring to market, especially in a crowded upfront/NewFronts season where everyone's trying to turn people's heads." Hulu knows it needs more than marquee names to keep pace with Netflix and Amazon. "Deservedly so, J.J. Abrams and Amy Poehler get you sampled and noticed," said Erwich. "But the shows have to stand on their own." Of course, when you take big swings, there's the potential for big misses. "Hulu has to be committed to a good couple of big swings in a row," said McQuivey. "And if all of them miss, then you fall back on a distribution strategy." Not gonna happen, insists Hulu, which just pulled off yet another huge deal last Thursday with Turner, acquiring exclusive SVOD rights to a variety of TNT, TBS, Adult Swim and Cartoon Network series, including The Last Ship, Aqua Teen Hunger Force and Robot Chicken. "We have a lot of momentum," said Erwich, "and we plan on continuing to capitalize on it."

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Cecily Strong’s Full Speech at White House Correspondents Dinner (VIDEO)

April 26, 2015  |  Variety  |  No Comments

“Saturday Night Live” star Cecily Strong left few stones unturned at the White House Correspondents Dinner. The comedian-actress ripped everyone from President Obama to NBC’s embattled newsman Brian Williams. “What can I say about Brian Williams? Nothing because I work for NBC.” Watch the full speech above

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Tribeca Film Review: ‘Roseanne for President!’

April 18, 2015  |  Variety  |  No Comments

Commentators who wondered if Roseanne Barr’s 2012 presidential candidacy was a joke may still have their doubts after “Roseanne for President!” This authorized portrait doesn’t do much to suggest that the groundbreaking comedienne was a tireless contender for the Oval Office, although Barr does come across as a likable underdog who’s sincere in her desire... Read more

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A Day After Their Season Premieres, HBO Renews Veep and Silicon Valley

April 13, 2015  |  Media Week  |  No Comments

The day after the season premieres of Veep and Silicon Valley, HBO announced it's renewing the two Sunday night comedies for 2016. "Veep and Silicon Valley are terrific series, and I'm immensely proud that they will return to HBO next year," said Michael Lombardo, HBO programming chief. Silcon Valley returned Sunday night for its 10-episode second season with fictional startup Pied Piper in search of venture capital funding. Veep's return featured now President Selina Meyer—played by Emmy-winner Julia Louis-Dreyfus—fumbling her way through an address to Congress. While the cast of Veep will be back for Season 5, creator Armando Iannucci will not, reports The Hollywood Reporter. HBO's other Sunday night staples, Game of Thrones and Last Week Tonight with John Oliver, already got the green light for next season.

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