Posts Tagged ‘president’

Twitter Is Celebrating National Park Week With a Hashtag-Triggered Emoji

April 13, 2017  |  Media Week  |  No Comments

The U.S. National Park Service may not be faring so well under the administration of President Donald Trump, but Twitter is showing park rangers some love. Twitter users who tweet with the hashtags #FindYourPark or #EncuentraTuParque during National Park Week--April 16 through 24--will unlock a special park ranger emoji. Your official National Park Week hashtags...

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Twitter Is Suing the U.S. Government After Homeland Security Demanded an Anti-Trump User’s Information

April 6, 2017  |  Media Week  |  No Comments

Twitter has filed a lawsuit against the U.S. Department of Homeland Security, asking a federal court to protect its right to prevent the government from unmasking users who have spoken critically of President Donald Trump. In a lawsuit filed today, Twitter said Homeland Security in March demanded that Twitter release information about a user associated...

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Two Covers, One Hole

April 1, 2017  |  Media Week  |  No Comments

Out of the overwhelmingly large collection of eligible topics for a cover treatment, The New Yorker and The Economist settled on the same one for their newest issues: golf. Or, more specifically, the president's proclivity for the game, one that has found him visiting his golf courses 13 times since taking office (he didn't play...

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Photos: Last Week’s Parties, Panels and More from SXSW to NYC

March 21, 2017  |  Media Week  |  No Comments

Former Vice President Joe Biden (third from left) and Jill Biden (second from right) pose for a photo with the Game of Thrones crew (l. to r., showrunner D.B. Weiss, actresses Sophie Turner and Maisie Williams, showrunner David Benioff) at SXSW. Mindy Best/Getty Images for SXSW (L. to r.) GE CMO Linda Boff, Twitter head...

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John Oliver Will Try to Teach Trump About Healthcare With Another Ad During Fox & Friends

March 13, 2017  |  Media Week  |  No Comments

One month after John Oliver created a Trump-targeted ad about the nuclear triad, which ran locally in the Washington D.C. market on all three cable news networks, the comedian has put together another spot aimed at the president, focusing on problems with the GOP's American Health Care Act. Oliver made the announcement during Sunday's Last...

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How Some Publishers and Platforms Are Participating in ‘A Day Without A Woman’

March 7, 2017  |  Media Week  |  No Comments

Many popular publishers and platforms will be supporting their female employees on March 8, International Women's Day. Organizers of the Women's March, which took place the day after President Trump's inauguration, also helped put together a plan for people to find ways to participate in a women's strike. A Day Without A Woman was designed...

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Press Freedom Groups, News Associations Send a Message to President Trump

March 3, 2017  |  Media Week  |  No Comments

More than 80 First Amendment-related groups have signed on to a statement directed toward President Trump that is part press freedom lecture, part defense of journalism, all designed to denounce the president's continued attacks on the media. It starts, fittingly, with a quote from Supreme Court Justice Hugo Black's concurring opinion in New York Times...

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There’s a High Bar for Trump’s Inauguration to Beat Previous TV Ratings

January 19, 2017  |  Media Week  |  No Comments

Ratings are the currency of TV, and President-elect Donald Trump knows it. A TV star for the past decade and a publicity aficionado long before that, Trump, during his presidential campaign, based his cultural relevance largely on Nielsen numbers. The higher the ratings, the better he was doing. In fact, his fascination with ratings is rivaled only by the most passionate of network executives. Trump has been known to use Twitter to boast when programs or networks he's involved with deliver strong ratings. One of the best produced, including the incredible stage & set, in the history of conventions. Great unity! Big T.V. ratings! @KarlRove — Donald J. Trump (@realDonaldTrump) July 22, 2016 The president-elect has also been known to gloat when programs he's not directly involved with struggle or when he's portrayed in what he believes to be a negative light. Wow, the ratings are in and Arnold Schwarzenegger got "swamped" (or destroyed) by comparison to the ratings machine, DJT. So much for...

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H&R Block’s CMO on Jon Hamm and Why He’s the Perfect Tax-Season Spokesperson

January 10, 2017  |  Media Week  |  No Comments

Taxes often are a dull affair, but this year, H&R Block is shaking things up with a new ad campaign starring the dapper Jon Hamm. The set of three ads from agency Fallon, the first of which debuted just after Christmas, uses the tagline "Get your taxes won" as a way of positioning the brand against competitors like TurboTax. With 12 TV spots airing in the run-up up to tax season, it's the largest campaign in the brand's history. The second set of ads, launching this week, features Hamm on a movie set, humorously explaining the features of H&R Block's tax promos and their advantages over TurboTax. Adweek met with H&R Block's CMO, Kathy Collins, to discuss the brand's marketing efforts as tax day approaches. Adweek: How is H&R Block positioning itself against its competitors, which often offer cheaper services, this tax season? Kathy Collins: We had a rough tax season last year, and we knew we had to do something bold. We had never called out any competitor by name [before now]. TurboTax had a great season; we did not. Sixty percent of people want help with their taxes, so we're emphasizing our expertise. TurboTax and others say, "This is easy. You don't need expertise," but our point is, you do because you might be leaving money behind. We can help you navigate through the tax code, which is 75,000 pages long. When we started the business in 1955, the tax code was 500 pages long. People who do their taxes on their own make a mistake about half the time, so highlighting our expertise is the right way to position the brand. Why did you choose Jon Hamm as a spokesperson? Because he has range.

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This New York Shop Takes a Jazz-like Approach to Marketing and Events

December 13, 2016  |  Media Week  |  No Comments

Specs Who President Esther Yoon, CEO Maurice Bernstein What Media, marketing and events shop Where New York and Los Angeles Every band, and every brand, has a backstory of when and how they got their big break. Giant Step, which co-founder Maurice Bernstein started as a hip-hop and jazz club in the 1990s, evolved from helping break big names like Amy Winehouse and The Roots to mixing music and tech for brands like Samsung , Intel and SoundCloud. (As far back as the '90s, Giant Step created a "Miles Ahead" series for Levi's, which debuted artists including Jurassic 5 and Fatboy Slim.) Bernstein, who served as interim gm for the Samsung 837 event space in New York, and president Esther Yoon often take a jazz-like approach to marketing by creating experiences that incorporate music, food and virtual reality. This year, Giant Step worked with SoundCloud to launch its subscription service by collaborating with various artists including Chance the Rapper and A$ap Ferg. "The essence of Giant Step is that we approach our projects like a jazz musician approaches music. We do it in a very nontraditional way in creating a unique experience for that brand," Bernstein said. "With jazz, you never play the piece the same way." This story first appeared in the December 12, 2016 issue of Adweek magazine. Click here to subscribe.

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