Posts Tagged ‘president’

Why Presidential Candidates Should Only Share Political Memes With Great Caution

May 23, 2016  |  Media Week  |  No Comments

If 2012 was the "Twitter Election," this year's presidential race is more about zingers in the form of memes and GIFs than 140 characters—especially with presumptive Republican nominee Donald Trump socking it to his rivals daily on social media. Such buzzy blurbs can be funny, they can be mean, they can go viral, and they can backfire. Whatever the result, marketing experts believe that Trump and the Democrats—whether Hillary Clinton or Bernie Sanders is the nominee—will need to sharpen their skills around using such formats. "Memes and GIFs are the perfect expression in the era of snark and Snapchat," explained marketing consultant David Deal. "And the 2016 election is already a troll's dream." The numbers bear that out, with Trump clearly dominating the conversation. This month the candidate ran an Instagram ad that ended with video of former Secretary of State Clinton laughing maniacally in a clip taken out of context and laid over a fiery scene from the infamous Benghazi attack, which killed two American diplomats and brought the Democrat under intense scrutiny

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Why Telemundo’s Boss Is Keeping His Sights Set on the Other Football

May 16, 2016  |  Media Week  |  No Comments

Specs Current gig Chairman, NBCUniversal International Group and NBCU Telemundo Enterprises Previous gig President, Univision Networks Age 42 Twitter @cesarconde_ Adweek: You have a big portfolio as chairman of the NBCU International Group and Telemundo Enterprises. Where is your impact felt most? Cesar Conde: It's an incredibly fast-growing market, and we have probably the most compelling suite of products, regardless of language, that help our clients tap into this high-growth market. Historically, there's been a tremendous amount of focus on the U.S. But over the last few years we've started to build our business outside of the United States. You moved to NBCU almost three years ago, after 10 years at Univision. What's the biggest difference culturally between the two companies? What I have really enjoyed about being a part of Comcast NBCU is that we have a real mentality of running our businesses as owners, not renters. We really believe in making the investments in our businesses that will deliver long-term results

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Put Away the Selfie Stick and Live Like a Local, Urges Airbnb’s New Campaign

April 19, 2016  |  Media Week  |  No Comments

Travelers today, especially those using Airbnb to find lodging around the world, don't want to navigate throngs of other tourists for a glimpse of Times Square or Fisherman's Wharf. According to data from Airbnb, 86 percent of its users pick the platform because they want to live more like a local. That insight of living rather than visiting inspired the brand's latest and largest marketing campaign, "Live There." "Don't go to Paris. Don't tour Paris, and please don't do Paris," the ad's narrator advises over footage of selfie sticks and packed tour boats. Instead, the ad advises, "Live in Paris." The work, from agency TBWAChiatDay is aimed at younger travelers, or at least those young in spirit. It's focused not just on the millennial generation, but also on those who want to eat at local restaurants, meet local artists and avoid tourist traps. According to Airbnb, 52 percent of these younger-minded U.S. travelers find crowds at major tourist attractions to be more stressful than doing a tax return, while 47 percent don't like to be labeled as tourists when they go to a new place. With that in mind, Airbnb CMO Jonathan Mildenhall said he wanted the brand's latest work to push back against the modern tourism industry and capture the idea that people shouldn't simply go to a new place, they should live there, even if only for one night

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Tribeca Film Review: ‘Elvis & Nixon’

April 19, 2016  |  Variety  |  No Comments

The King of Rock and Roll requests an audience with the President of the United States in “Elvis & Nixon,” and the resulting interaction could hardly be weirder.

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Will Scandal’s Sixth Season Be Its Last?

April 4, 2016  |  Media Week  |  No Comments

Kerry Washington's hit series Scandal anchors ABC's vaunted TGIT lineup—and is the network's third most popular series in the 18-49 demo. But the drama could be nearing its conclusion. The network last month renewed the series for a sixth season, but creator Shonda Rhimes affirmed with Adweek last summer that "Scandal is a limited story," unlike her series Grey's Anatomy , which she suggested could continue for years to come (and which was just picked up for Season 13). "I am not watching [Washington's character] Olivia Pope grow up," explained Rhimes. "I am watching a specific moment in time, and I feel like in order to tell the story correctly, you have to end it." Rhimes has remained silent about when she plans to wrap up the series, however. For her part, Washington says she hasn't talked with Rhimes about when Scandal will close shop, adding that she is happy to leave that decision solely in her boss' hands. "I trust her," she says. "We are where we are because of her decision-making." Washington's co-star Tony Goldwyn, who plays President Fitzgerald Grant, is also in the dark. "I know my boss too well to do that," he says of asking Rhimes her plans for the show. But he suggests that next season could be the series' logical end point

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Former NBA Players Pick Which Presidential Candidate Would Make the Best Owner [Video]

March 10, 2016  |  Media Week  |  No Comments

Being the President of the United States and owning a professional sports franchise has their share of similarities. You need to be a strong, decisive leader, you need to know how to delegate, and you have to surround yourself with smart people. It also helps to have deep pockets. So, of the remaining six presidential candidates, which would make the best owner of an NBA team? One of them has actually owned a professional franchise (you can probably guess which one). At CBS and Turner's annual March Madness media day earlier this week we asked those who would know something about working for an NBA owner: former players.

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Former NBA Players Pick Which Presidential Candidate Would Make the Best Owner [Video]

March 10, 2016  |  Media Week  |  No Comments

Being the President of the United States and owning a professional sports franchise has their share of similarities. You need to be a strong, decisive leader, you need to know how to delegate, and you have to surround yourself with smart people. It also helps to have deep pockets. So, of the remaining six presidential candidates, which would make the best owner of an NBA team? One of them has actually owned a professional franchise (you can probably guess which one). At CBS and Turner's annual March Madness media day earlier this week we asked those who would know something about working for an NBA owner: former players.

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These Are the Oscar Ads and Moments Viewers Paid Attention to the Most

February 29, 2016  |  Media Week  |  No Comments

It may not have won Best Original Song, but Lady Gaga's show-stopping performance of "Til It Happens to You" from The Hunting Ground documentary was the top moment during a politically charged Oscars Sunday night. According to TV measurement firm TVision, Gaga's rendition of her song about sexual abuse, which ended with numerous survivors joining Gaga on stage, scored the highest positive attention of any moment on Sunday. The performance, which came near the end of the roughly three-and-a-half-hour telecast, scored a 2.00 rating on TVision's Positive Attention Index, which combines the total amount of time viewers are watching the TV set with the number of times a viewer smiles per minute. Vice President Joe Biden's introduction of his "good friend" Gaga had the fourth highest score on the index with 1.47. TVision measures actual "eyes-on-screen" to provide advertisers, agencies and television networks the second-by-second data required to understand the effectiveness of television advertising and programming. The company uses computer vision technology to passively collect viewer behavior, attention and emotional affect second by second, person by person from the natural viewing environment. Kate Winslet and Reese Witherspoon introducing a pair of Best Picture nominees scored second-highest on the Positive Attention Index with 1.65, perhaps in part due to Winslet rocking a sweet pair of thick-rimmed eyeglasses, which got a lot of chatter on social media. Can we go back to talking about Kate Winslet's glasses? #Oscars pic.twitter.com/8Cnfo3wTvZ — TODAY (@TODAYshow) February 29, 2016 The other two moments to score the highest on TVision's Positive Attention Index were the Girl Scouts of Los Angeles, and Sasha Baron Coen bringing back his Ali G character. TVision also measured smiles and attention separately (smiles for moments during the show, attention for advertising). Not surprisingly, Leonardo DiCaprio winning his first Oscar after six nominations rated the highest on TVision's Smile Index with a 2.75, well above the next highest moment—Spotlight winning Best Picture (1.50). The other three were The Hateful Eight's Best Original Score win (1.47), the Minions' clip (1.26) and Sam Smith winning for Best Original Song (1.24). Cadillac's "Rewind Time" spot that aired during the 11 p.m. ET hour scored the highest on TVision's Attention Index with a 1.54. The following commercial from Kohl's ( one of four the retailer aired last night ) came in at No.

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The Next Stop for Presidential Hopefuls Who Want to Reach Millennials: BuzzFeed Videos

October 12, 2015  |  Media Week  |  No Comments

As the race for the White House heats up, BuzzFeed is looking to grab a big piece of the political advertising pie. The millennial-skewing website has launched a new native advertising venture built for candidates and policy groups. Those who participate will appear in BuzzFeed-style videos, which will be clearly marked as advertisements, created in conjunction with product and branded video teams from BuzzFeed Motion Pictures. Rena Shapiro, who served as advertising director for Pandora, will lead the new venture as vp of politics and advocacy. No ads have been sold yet. "BuzzFeed is the top place millennials and influentials are reading and sharing news, and with the smart and thoughtful reporting from BuzzFeed Politics, there is a huge demand for political and advocacy groups to tap into that audience," said Shapiro in a statement. "From our shareable videos to our social posts, there's a massive opportunity, and I can't wait to get started" This is not the first time BuzzFeed has attempted to drive revenue from political advertisements. During the 2012 election, President Barack Obama's campaign team ran a series of video ads that attacked GOP nominee Mitt Romney, most notably for his "binders full of women" comment. The launch of native video ads comes as the candidates are looking to find ways to reach millennial voters, who are increasingly moving away from traditional TV. Hillary Clinton was interviewed this morning on BuzzFeed's Another Round podcast . (In the pre-online media days, during the 1992 campaign, Bill Clinton famously targeted young voters when he appeared on MTV and played the saxophone on The Arsenio Hall show.) Earlier this year, BuzzFeed posted a video of Republican candidate Ted Cruz's "audition" to replace Harry Shearer on The Simpsons when the voice actor was thought to have left the Fox sitcom.

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How TV Shows Are Beaming Over the Supreme Court’s Gay Marriage Ruling

June 26, 2015  |  Media Week  |  No Comments

From the White House to Westeros, from Litchfiled Pen to McKinley High, your favorite TV shows have been sharing the love all day following this morning's Supreme Court decision legalizing gay marriage in all 50 states. We start with the ladies from Litchfield Pen: Today is a good day. #LoveWins pic.twitter.com/h0WM7CXxUO — Orange Is the New... (@OITNB) June 26, 2015 Modern Family went with Mitch and Cam, natch: #LoveWins #ModernFamily pic.twitter.com/eltDG2Gf22 — Modern Family (@ModernFam) June 26, 2015 And from Brooklyn 99, Capt. Holt and husband Kevin Cozner: Today is a celebration. #LoveWins #Brooklyn99 pic.twitter.com/HhRwwJQ7pC — Brooklyn Nine-Nine (@Brooklyn99FOX) June 26, 2015 While the ruling doesn't extend to Westeros, Renly is proud: Be proud. #equality #SCOTUSMarriage pic.twitter.com/W0wC7rUjDT — Game Of Thrones (@GameOfThrones) June 26, 2015 Two Shonda Rhimes shows deliver the message with a similar look: Equality for all. #LoveWins pic.twitter.com/SUTDInjnpq — Greys Anatomy (@GreysABC) June 26, 2015 Equality for all. #LoveWins pic.twitter.com/5SmSqiEzfk — Scandal (@ScandalABC) June 26, 2015 Even programs no longer in production, but which have been supportive of the cause all along, shared the love: Filled with glee! #LoveWins #LoveIsLove #Glee pic.twitter.com/AH4Wjwa5x0 — GLEE (@GLEEonFOX) June 26, 2015 President Obama's sentiment was retweeted by President Underwood, adding his own devious twist: Sometimes you have to take what is rightfully yours.

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