Posts Tagged ‘president’

Photos: Last Week’s Parties, Panels and More from SXSW to NYC

March 21, 2017  |  Media Week  |  No Comments

Former Vice President Joe Biden (third from left) and Jill Biden (second from right) pose for a photo with the Game of Thrones crew (l. to r., showrunner D.B. Weiss, actresses Sophie Turner and Maisie Williams, showrunner David Benioff) at SXSW. Mindy Best/Getty Images for SXSW (L. to r.) GE CMO Linda Boff, Twitter head...

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John Oliver Will Try to Teach Trump About Healthcare With Another Ad During Fox & Friends

March 13, 2017  |  Media Week  |  No Comments

One month after John Oliver created a Trump-targeted ad about the nuclear triad, which ran locally in the Washington D.C. market on all three cable news networks, the comedian has put together another spot aimed at the president, focusing on problems with the GOP's American Health Care Act. Oliver made the announcement during Sunday's Last...

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How Some Publishers and Platforms Are Participating in ‘A Day Without A Woman’

March 7, 2017  |  Media Week  |  No Comments

Many popular publishers and platforms will be supporting their female employees on March 8, International Women's Day. Organizers of the Women's March, which took place the day after President Trump's inauguration, also helped put together a plan for people to find ways to participate in a women's strike. A Day Without A Woman was designed...

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Press Freedom Groups, News Associations Send a Message to President Trump

March 3, 2017  |  Media Week  |  No Comments

More than 80 First Amendment-related groups have signed on to a statement directed toward President Trump that is part press freedom lecture, part defense of journalism, all designed to denounce the president's continued attacks on the media. It starts, fittingly, with a quote from Supreme Court Justice Hugo Black's concurring opinion in New York Times...

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There’s a High Bar for Trump’s Inauguration to Beat Previous TV Ratings

January 19, 2017  |  Media Week  |  No Comments

Ratings are the currency of TV, and President-elect Donald Trump knows it. A TV star for the past decade and a publicity aficionado long before that, Trump, during his presidential campaign, based his cultural relevance largely on Nielsen numbers. The higher the ratings, the better he was doing. In fact, his fascination with ratings is rivaled only by the most passionate of network executives. Trump has been known to use Twitter to boast when programs or networks he's involved with deliver strong ratings. One of the best produced, including the incredible stage & set, in the history of conventions. Great unity! Big T.V. ratings! @KarlRove — Donald J. Trump (@realDonaldTrump) July 22, 2016 The president-elect has also been known to gloat when programs he's not directly involved with struggle or when he's portrayed in what he believes to be a negative light. Wow, the ratings are in and Arnold Schwarzenegger got "swamped" (or destroyed) by comparison to the ratings machine, DJT. So much for...

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H&R Block’s CMO on Jon Hamm and Why He’s the Perfect Tax-Season Spokesperson

January 10, 2017  |  Media Week  |  No Comments

Taxes often are a dull affair, but this year, H&R Block is shaking things up with a new ad campaign starring the dapper Jon Hamm. The set of three ads from agency Fallon, the first of which debuted just after Christmas, uses the tagline "Get your taxes won" as a way of positioning the brand against competitors like TurboTax. With 12 TV spots airing in the run-up up to tax season, it's the largest campaign in the brand's history. The second set of ads, launching this week, features Hamm on a movie set, humorously explaining the features of H&R Block's tax promos and their advantages over TurboTax. Adweek met with H&R Block's CMO, Kathy Collins, to discuss the brand's marketing efforts as tax day approaches. Adweek: How is H&R Block positioning itself against its competitors, which often offer cheaper services, this tax season? Kathy Collins: We had a rough tax season last year, and we knew we had to do something bold. We had never called out any competitor by name [before now]. TurboTax had a great season; we did not. Sixty percent of people want help with their taxes, so we're emphasizing our expertise. TurboTax and others say, "This is easy. You don't need expertise," but our point is, you do because you might be leaving money behind. We can help you navigate through the tax code, which is 75,000 pages long. When we started the business in 1955, the tax code was 500 pages long. People who do their taxes on their own make a mistake about half the time, so highlighting our expertise is the right way to position the brand. Why did you choose Jon Hamm as a spokesperson? Because he has range.

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This New York Shop Takes a Jazz-like Approach to Marketing and Events

December 13, 2016  |  Media Week  |  No Comments

Specs Who President Esther Yoon, CEO Maurice Bernstein What Media, marketing and events shop Where New York and Los Angeles Every band, and every brand, has a backstory of when and how they got their big break. Giant Step, which co-founder Maurice Bernstein started as a hip-hop and jazz club in the 1990s, evolved from helping break big names like Amy Winehouse and The Roots to mixing music and tech for brands like Samsung , Intel and SoundCloud. (As far back as the '90s, Giant Step created a "Miles Ahead" series for Levi's, which debuted artists including Jurassic 5 and Fatboy Slim.) Bernstein, who served as interim gm for the Samsung 837 event space in New York, and president Esther Yoon often take a jazz-like approach to marketing by creating experiences that incorporate music, food and virtual reality. This year, Giant Step worked with SoundCloud to launch its subscription service by collaborating with various artists including Chance the Rapper and A$ap Ferg. "The essence of Giant Step is that we approach our projects like a jazz musician approaches music. We do it in a very nontraditional way in creating a unique experience for that brand," Bernstein said. "With jazz, you never play the piece the same way." This story first appeared in the December 12, 2016 issue of Adweek magazine. Click here to subscribe.

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Clio Lifetime Achievement Award Winner Wants to See More Diversity in the Industry

September 26, 2016  |  Media Week  |  No Comments

Specs Current gig President, Kaplan Thaler Productions Previous gig Chairman, Publicis Kaplan Thaler Twitter @lindathaler2 You're being honored with a Clio Lifetime Achievement Award this year. Do you remember winning your first Clio? I don't remember the first Clio I won, but I do remember the year I won four. One, I wrote the music and lyrics for "Kodak America," then French's mustard won two. I won for best comedy writing and then we won for a Burger King commercial. I was fairly young at the time and hadn't been in the ad business very long, so I was really thrilled. It was incredible. After stepping down as chairman of Publicis Kaplan Thaler early this year, what have you been working on? I had been doing public speaking for several years off and on, but I decided to leave advertising this past February and be a speaker full time across the country, talking about a variety of topics. I love it because it's a combination of me being able to give stories and insights and empowerment to people as well as my theatrical desires because I never quite gave up wanting to perform. That's what I did in my 20s. I got to combine the two things and I love it. What does your latest book, Grit to Great , tackle? Robin Koval and I started The Kaplan Thaler Group about 20 years ago, and we are very proud of what we have accomplished. Along the way we decided to write books. Most recently we started looking at our success and realizing that neither of us are geniuses or incredibly talented, and we started researching really uber-successful people

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How Iron Maiden Made the Boeing 747 Badass Again

June 10, 2016  |  Media Week  |  No Comments

Celebrity endorsements are a cornerstone of advertising nowadays, but an industrial manufacturing giant like Boeing seldom gets the chance to play that game. What celebrity is going to tout stuff like cargo hold capacity and cruising range? Well, Boeing's chance came several weeks ago, when one of its 747-400 jumbo jets touched down at the company's manufacturing plant in Everett, Wash., with Captain Bruce Dickinson at the controls. Dickinson is better known as the frontman for Iron Maiden , the British heavy-metal band that's sold over 90 million records in a career spanning four decades. The 57-year-old Dickinson's talent for soaring applies to more than his voice: Since the 1990s, he's also held a commercial pilot's license. Iron Maiden is currently in the middle of a six-continent, 35-city tour in a chartered 747. And Dickinson is doing all the flying. Iron Maiden vocalist Bruce Dickenson (center, foreground) is also a commercial pilot.

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Prime Minister Justin Trudeau Tries to Lure More Americans to Canada in New Tourism Campaign

May 31, 2016  |  Media Week  |  No Comments

To attract more U.S. tourists, Destination Canada, the country's national tourism marketing organization, brought in the big guns: Canadian Prime Minister Justin Trudeau, whose good looks and feminist viewpoints have won him lots of American fans. (At a state dinner in March, President Obama called him "the most popular Canadian named Justin." Move over, Bieber.) Trudeau appears in the first video of Destination Canada's three-year campaign, "Connecting America," which launched this month and will include ads and social media content for the U.S. market that showcases Canadian destinations. "Our research tells us that there are 30 million Americans actively considering Canada when they're looking at online travel choices, but the perceptions are that we're cold all the time, that we're far away, and that we lack urban sophistication and culture," said David Goldstein, president and CEO of Destination Canada. "Previous campaigns have done a great job at extolling the natural virtues of Canada, but the average American consumer has a hard time of figuring out what to do and where to go." Over steak and seafood at a Montreal restaurant, Trudeau talks with Top Chef winner Kristen Kish about Canada's culinary scene, the country's unheralded wine industry, and off-the-beaten path rural and urban vacation experiences. "We boldly approached the prime minister's office to see if he would help us. It was in the wake of his first state dinner with Barack Obama, and there was a certain buzz about him," Goldstein said. "He was more than happy to pitch in, and we couldn't ask for a better spokesperson." From 2014 to 2015, the number of U.S. visitors to Canada actually rose by 8.3 percent, to 12.5 million, accounting for 70 percent of all international arrivals, according to Destination Canada. Nonetheless, the organization wants to get back to its pre-9/11 levels of 14.5 million American visitors. The goal of the new campaign, its first national tourism initiative in the U.S. since 2011, is to get U.S. travelers to book trips to Canada, Goldstein said. "Often, in destination marketing, you're hoping to get brand awareness. Brand is important, but we're not selling a destination, we're selling experiences

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