Posts Tagged ‘president’

Clio Lifetime Achievement Award Winner Wants to See More Diversity in the Industry

September 26, 2016  |  Media Week  |  No Comments

Specs Current gig President, Kaplan Thaler Productions Previous gig Chairman, Publicis Kaplan Thaler Twitter @lindathaler2 You're being honored with a Clio Lifetime Achievement Award this year. Do you remember winning your first Clio? I don't remember the first Clio I won, but I do remember the year I won four. One, I wrote the music and lyrics for "Kodak America," then French's mustard won two. I won for best comedy writing and then we won for a Burger King commercial. I was fairly young at the time and hadn't been in the ad business very long, so I was really thrilled. It was incredible. After stepping down as chairman of Publicis Kaplan Thaler early this year, what have you been working on? I had been doing public speaking for several years off and on, but I decided to leave advertising this past February and be a speaker full time across the country, talking about a variety of topics. I love it because it's a combination of me being able to give stories and insights and empowerment to people as well as my theatrical desires because I never quite gave up wanting to perform. That's what I did in my 20s. I got to combine the two things and I love it. What does your latest book, Grit to Great , tackle? Robin Koval and I started The Kaplan Thaler Group about 20 years ago, and we are very proud of what we have accomplished. Along the way we decided to write books. Most recently we started looking at our success and realizing that neither of us are geniuses or incredibly talented, and we started researching really uber-successful people

Read More

How Iron Maiden Made the Boeing 747 Badass Again

June 10, 2016  |  Media Week  |  No Comments

Celebrity endorsements are a cornerstone of advertising nowadays, but an industrial manufacturing giant like Boeing seldom gets the chance to play that game. What celebrity is going to tout stuff like cargo hold capacity and cruising range? Well, Boeing's chance came several weeks ago, when one of its 747-400 jumbo jets touched down at the company's manufacturing plant in Everett, Wash., with Captain Bruce Dickinson at the controls. Dickinson is better known as the frontman for Iron Maiden , the British heavy-metal band that's sold over 90 million records in a career spanning four decades. The 57-year-old Dickinson's talent for soaring applies to more than his voice: Since the 1990s, he's also held a commercial pilot's license. Iron Maiden is currently in the middle of a six-continent, 35-city tour in a chartered 747. And Dickinson is doing all the flying. Iron Maiden vocalist Bruce Dickenson (center, foreground) is also a commercial pilot.

Read More

Prime Minister Justin Trudeau Tries to Lure More Americans to Canada in New Tourism Campaign

May 31, 2016  |  Media Week  |  No Comments

To attract more U.S. tourists, Destination Canada, the country's national tourism marketing organization, brought in the big guns: Canadian Prime Minister Justin Trudeau, whose good looks and feminist viewpoints have won him lots of American fans. (At a state dinner in March, President Obama called him "the most popular Canadian named Justin." Move over, Bieber.) Trudeau appears in the first video of Destination Canada's three-year campaign, "Connecting America," which launched this month and will include ads and social media content for the U.S. market that showcases Canadian destinations. "Our research tells us that there are 30 million Americans actively considering Canada when they're looking at online travel choices, but the perceptions are that we're cold all the time, that we're far away, and that we lack urban sophistication and culture," said David Goldstein, president and CEO of Destination Canada. "Previous campaigns have done a great job at extolling the natural virtues of Canada, but the average American consumer has a hard time of figuring out what to do and where to go." Over steak and seafood at a Montreal restaurant, Trudeau talks with Top Chef winner Kristen Kish about Canada's culinary scene, the country's unheralded wine industry, and off-the-beaten path rural and urban vacation experiences. "We boldly approached the prime minister's office to see if he would help us. It was in the wake of his first state dinner with Barack Obama, and there was a certain buzz about him," Goldstein said. "He was more than happy to pitch in, and we couldn't ask for a better spokesperson." From 2014 to 2015, the number of U.S. visitors to Canada actually rose by 8.3 percent, to 12.5 million, accounting for 70 percent of all international arrivals, according to Destination Canada. Nonetheless, the organization wants to get back to its pre-9/11 levels of 14.5 million American visitors. The goal of the new campaign, its first national tourism initiative in the U.S. since 2011, is to get U.S. travelers to book trips to Canada, Goldstein said. "Often, in destination marketing, you're hoping to get brand awareness. Brand is important, but we're not selling a destination, we're selling experiences

Read More

Why Presidential Candidates Should Only Share Political Memes With Great Caution

May 23, 2016  |  Media Week  |  No Comments

If 2012 was the "Twitter Election," this year's presidential race is more about zingers in the form of memes and GIFs than 140 characters—especially with presumptive Republican nominee Donald Trump socking it to his rivals daily on social media. Such buzzy blurbs can be funny, they can be mean, they can go viral, and they can backfire. Whatever the result, marketing experts believe that Trump and the Democrats—whether Hillary Clinton or Bernie Sanders is the nominee—will need to sharpen their skills around using such formats. "Memes and GIFs are the perfect expression in the era of snark and Snapchat," explained marketing consultant David Deal. "And the 2016 election is already a troll's dream." The numbers bear that out, with Trump clearly dominating the conversation. This month the candidate ran an Instagram ad that ended with video of former Secretary of State Clinton laughing maniacally in a clip taken out of context and laid over a fiery scene from the infamous Benghazi attack, which killed two American diplomats and brought the Democrat under intense scrutiny

Read More

Why Telemundo’s Boss Is Keeping His Sights Set on the Other Football

May 16, 2016  |  Media Week  |  No Comments

Specs Current gig Chairman, NBCUniversal International Group and NBCU Telemundo Enterprises Previous gig President, Univision Networks Age 42 Twitter @cesarconde_ Adweek: You have a big portfolio as chairman of the NBCU International Group and Telemundo Enterprises. Where is your impact felt most? Cesar Conde: It's an incredibly fast-growing market, and we have probably the most compelling suite of products, regardless of language, that help our clients tap into this high-growth market. Historically, there's been a tremendous amount of focus on the U.S. But over the last few years we've started to build our business outside of the United States. You moved to NBCU almost three years ago, after 10 years at Univision. What's the biggest difference culturally between the two companies? What I have really enjoyed about being a part of Comcast NBCU is that we have a real mentality of running our businesses as owners, not renters. We really believe in making the investments in our businesses that will deliver long-term results

Read More

Put Away the Selfie Stick and Live Like a Local, Urges Airbnb’s New Campaign

April 19, 2016  |  Media Week  |  No Comments

Travelers today, especially those using Airbnb to find lodging around the world, don't want to navigate throngs of other tourists for a glimpse of Times Square or Fisherman's Wharf. According to data from Airbnb, 86 percent of its users pick the platform because they want to live more like a local. That insight of living rather than visiting inspired the brand's latest and largest marketing campaign, "Live There." "Don't go to Paris. Don't tour Paris, and please don't do Paris," the ad's narrator advises over footage of selfie sticks and packed tour boats. Instead, the ad advises, "Live in Paris." The work, from agency TBWAChiatDay is aimed at younger travelers, or at least those young in spirit. It's focused not just on the millennial generation, but also on those who want to eat at local restaurants, meet local artists and avoid tourist traps. According to Airbnb, 52 percent of these younger-minded U.S. travelers find crowds at major tourist attractions to be more stressful than doing a tax return, while 47 percent don't like to be labeled as tourists when they go to a new place. With that in mind, Airbnb CMO Jonathan Mildenhall said he wanted the brand's latest work to push back against the modern tourism industry and capture the idea that people shouldn't simply go to a new place, they should live there, even if only for one night

Read More

Tribeca Film Review: ‘Elvis & Nixon’

April 19, 2016  |  Variety  |  No Comments

The King of Rock and Roll requests an audience with the President of the United States in “Elvis & Nixon,” and the resulting interaction could hardly be weirder.

Read More

Will Scandal’s Sixth Season Be Its Last?

April 4, 2016  |  Media Week  |  No Comments

Kerry Washington's hit series Scandal anchors ABC's vaunted TGIT lineup—and is the network's third most popular series in the 18-49 demo. But the drama could be nearing its conclusion. The network last month renewed the series for a sixth season, but creator Shonda Rhimes affirmed with Adweek last summer that "Scandal is a limited story," unlike her series Grey's Anatomy , which she suggested could continue for years to come (and which was just picked up for Season 13). "I am not watching [Washington's character] Olivia Pope grow up," explained Rhimes. "I am watching a specific moment in time, and I feel like in order to tell the story correctly, you have to end it." Rhimes has remained silent about when she plans to wrap up the series, however. For her part, Washington says she hasn't talked with Rhimes about when Scandal will close shop, adding that she is happy to leave that decision solely in her boss' hands. "I trust her," she says. "We are where we are because of her decision-making." Washington's co-star Tony Goldwyn, who plays President Fitzgerald Grant, is also in the dark. "I know my boss too well to do that," he says of asking Rhimes her plans for the show. But he suggests that next season could be the series' logical end point

Read More

Former NBA Players Pick Which Presidential Candidate Would Make the Best Owner [Video]

March 10, 2016  |  Media Week  |  No Comments

Being the President of the United States and owning a professional sports franchise has their share of similarities. You need to be a strong, decisive leader, you need to know how to delegate, and you have to surround yourself with smart people. It also helps to have deep pockets. So, of the remaining six presidential candidates, which would make the best owner of an NBA team? One of them has actually owned a professional franchise (you can probably guess which one). At CBS and Turner's annual March Madness media day earlier this week we asked those who would know something about working for an NBA owner: former players.

Read More

Former NBA Players Pick Which Presidential Candidate Would Make the Best Owner [Video]

March 10, 2016  |  Media Week  |  No Comments

Being the President of the United States and owning a professional sports franchise has their share of similarities. You need to be a strong, decisive leader, you need to know how to delegate, and you have to surround yourself with smart people. It also helps to have deep pockets. So, of the remaining six presidential candidates, which would make the best owner of an NBA team? One of them has actually owned a professional franchise (you can probably guess which one). At CBS and Turner's annual March Madness media day earlier this week we asked those who would know something about working for an NBA owner: former players.

Read More