Posts Tagged ‘people’

Chuck Todd on Why Donald Trump Probably Won’t Skip the Presidential Debates

September 12, 2016  |  Media Week  |  No Comments

The longest-running show on American television is having a moment, once again. NBC's Meet the Press is beginning its new season with a formula that hasn't changed much since it debuted on Nov. 6, 1947: A moderator interviews a newsmaker, usually a politician or candidate, followed by a discussion of the top political and policy issues of the day. These days the moderator is Chuck Todd, a political wonk who got his start in politics briefly working for the 1992 presidential campaign of Sen. Tom Harkin (D-Iowa). "Basically, I was the runner to go to the bank to deposit checks," he explained. After 15 years at National Journal's The Hotline, including six as editor in chief, the late Tim Russert recruited Todd to NBC as political director.

Read More

Adventure and Danger Are Brewing in Droga5 London’s Work for Belstaff

August 31, 2016  |  Media Week  |  No Comments

If you're wearing Belstaff, get ready to set off on a great, potentially dangerous, next adventure. The clothing brand released new print creative from Droga5 London, the agency's first work for Belstaff after winning the business in November 2015. Droga5's work kicks off the "Here Be Dragons" campaign, aimed at capturing the adventurous spirit of Belstaff and the people who wear it. It's also designed to show how Belstaff's clothing can protect the wearer in any type of situation, even when navigating new terrain. "Our latest campaign is as true to the Belstaff brand today as it always has been and aims to inspire audiences to go beyond their boundaries in the knowledge they are accompanied and protected in iconic style by their trusted Belstaff," Gavin Haif, Belstaff CEO, said in a statement. Photographer Christian Weber shot the work, which features up-and-coming Serbian model Mijo Mihaljcic and a previously retired and famed model Mark Vanderloo, in a location that is meant to look far away and difficult to reach, tying into the "Here Be Dragons" theme.

Read More

NBC’s Olympics Ratings Rebounded a Bit Thursday Night

August 19, 2016  |  Media Week  |  No Comments

It was an inspiring night in Olympics competition Thursday, with Team USA's Ashton Eaton taking home the gold in the men's decathlon and Usain Bolt flying to a third consecutive gold medal in the 200 meters. But NBC's Olympics coverage was a bit slower out of the blocks, averaging 21.7 million viewers, a slight rebound from Wednesday night. Still, Thursday was one of the lowest-rated nights of the Rio Games so far. On the upside, NBC's Olympics coverage continues to outpace the broadcast competition, beating broadcast rivals CBS, Fox and ABC combined. Thursday night marked the 115th consecutive night that an NBC Summer Olympics presentation has topped prime time. According to NBC, the network's Summer Games have won 131 of 132 nights since the dawn of People Meters. NBC's prime-time rating of 7.0 among 18- to 49-year-olds was about three times the combined rating of the other broadcast networks.

Read More

Olympic Roundup: Carmelo Anthony Shatters a U.S. Record

August 11, 2016  |  Media Week  |  No Comments

Team USA once again had a great night in Rio, staying on top in the medal count (now 32). Here are the most important stories for marketers to know about the last 24 hours of the Olympics: Medal Count: Team USA Still Leads in Both Golds and Overall On Wednesday, Kristin Armstrong won the gold in the women's cycling time trial, and Daryl Homer earned a silver medal in fencing. Also, the United States' Sam Dorman and Mike Hixon brought in a silver medal for the men's synchronized 3-meter springboard event. But the United States' success didn't end there. (SB Nation) Here's the leaderboard as it stood going into Thursday: United States: 32 China: 23 Japan: 18 Russia: 15 Great Britain: 12 Carmelo Anthony Becomes Leading Basketball Olympic Scorer in U.S. History During the first quarter of the United States' game Wednesday, Carmelo Anthony became the country's all-time leading scorer, with 276 points. He ended the game with 31 points, making his total 293. (NBC Olympics) Katie Ledecky Adds Third Gold as U.S. Wins 4x200 Freestyle Relay Americans beat Australia by just 0.90 seconds Wednesday in the 4x200-meter freestyle, giving Katie Ledecky another gold medal - her third at the Rio Olympics. The U.S. was trailing during the first three legs of the race, but then Ledecky entered the pool. (ESPN) Why Do Olympic Pools Keep Turning Green?

Read More

The Inside Story on J&J’s Revamped Marketing Mission Under Alison Lewis

June 20, 2016  |  Media Week  |  No Comments

In the brand-new and buttoned-up New Brunswick, N.J., corporate offices of Johnson & Johnson , there's a conference room whose glass doors are adorned with an aqua decal of a baby's head, plus a couch that features two decorative pillows whose pattern is a mishmash of J&J brand logos and packaging. One could easily mistake this conference room for that of any other billion-dollar conglomerate—except the relentless branding won't let you forget where you are. It's a warm day in mid-May and Alison Lewis , the first global chief marketing officer of the consumer packaged-goods giant's consumer brands, would rather be interviewed here. Her office is messy, she insists, and meeting in the impersonal space allows us to briefly focus on the interior design—specifically, the pillows. "We market everywhere," Lewis jokes. Indeed, the pillows represent an almost literal manifestation of the marketer's current mission. J&J does, actually, market everywhere—investing $1.12 billion in marketing in the U.S. alone in 2015, per Kantar Media, and an estimated $2.5 billion globally, according to reports. But how exactly the company markets everywhere has changed dramatically since Lewis joined. She has streamlined the marketing efforts of over 100 disparate brands—all of which had various marketing operations functioning simultaneously but not necessarily cohesively—into one centralized force. On top of that, Lewis says, she has been working to "globalize brands that in some cases didn't have as much scale in certain parts of the world." Top priority? The namesake, Johnson's, as well as Listerine, Neutrogena and Carefree. It's a gargantuan task—not only because of the scale of J&J's marketing but also because the consumer group's 2015 revenue of $13.5 billion was down 6.8 percent versus 2014, while first-quarter revenue this year was down another 5.8 percent. (J&J's other two businesses, pharmaceuticals and medical products, are not part of this story.) But by all accounts, Lewis, who turns 49 this month, is unphased and ready to tackle all challenges. Ask anyone to describe her and you'll get variations on a theme, and the message usually goes something like this: She's a pragmatic and inspiring leader with a bold vision who tries to empower her people (she manages over 400 employees) to deliver.

Read More

Chicken With a Beef: the Untold Story of Chick-fil-A’s Cow Campaign

June 17, 2016  |  Media Week  |  No Comments

Stan Richards, founder and creative director of ad agency The Richards Group, was sitting in a routine staff meeting in 1994 when he learned his agency won the Chick-fil-A account. He didn't find out in an email. No phone call came in breaking the good news. Instead, David Salyers—then vp of national and regional marketing at Chick-fil-A—ventured from Atlanta to the agency's Dallas headquarters on a whim. Salyers arrived, unannounced, and boldly walked into the meeting. He stopped whatever conversation was taking place and shook Richards' hand. "We want you to be our new agency," he said with a smile. In that moment, Salyers made a promise to Richards that the agency said still rings true today: "We will never be your biggest client, but we will do everything we can do to be your best client." And, Richards tells Adweek, "that's exactly what they've done over all those years." The underdog chicken In the early '90s, Chick-fil-A was primarily known for being a mall-based fast-food chain, but beginning in 1994, the chain started slowly shifting its focus to freestanding units. With that shift came a new batch of competitors—big burger joints.

Read More

Turner Is Opening a Branded Content Studio With Conan O’Brien’s Team Coco

May 18, 2016  |  Media Week  |  No Comments

Turner's upfront presentation will kick off later this morning at The Theater at Madison Square Garden, but the media company, which like NBC, holds one showcase for all of its brands, gave a peek at what it will tell ad buyers. Chief among them is the creation of its own branded content studio with Conan O'Brien's Team Coco digital and social engagement team. The Team Coco Digital Studio will be headed by Conan executive producer Jeff Ross and Steve Beslow, general manager of Team Coco Digital, with Turner's content partnership and ad sales teams. Turner says that while the content studio will be focused on digital and social platforms, it won't shy away if an advertiser wants to use it for a brand integration on Conan. TNT, which is set to debut new series Animal Kingdom in June and Good Behavior in the fall, will add three new shows for 2017.

Read More

Veep’s Matt Walsh on Real-Life Politics and Maintaining a ‘Pristine Fiction’ on the Show

May 10, 2016  |  Media Week  |  No Comments

Specs Age 51 Claim to fame Stars as press secretary Mike McLintock on HBO's Veep (Sundays, 10:30 p.m.) Base Los Angeles Twitter @mrmattwalsh Adweek: What's the first information you consume in the morning? Matt Walsh: First thing would probably be skimming emails and checking Twitter. Your Twitter bio says you were an early adopter. How'd you get started on there? My friend [comedian] Paul Scheer was a big Twitter guy back then, and he said, "You should do it." At the time, I was promoting a TV show called Players, which was short-lived, and he told me it was a smart move to communicate to your fans what you're up to. Do you use Twitter differently now versus when you joined in 2009? I do think I track news off of it more than I used to. I remember when Michael Jackson died, I pulled that off of Twitter before I saw it anywhere else. That's when I realized, "Oh wow, this is a real news ticker." I think I [tweet] less now. I just try to write something once in a while, almost like homework. Do you listen to any podcasts? You Must Remember This . That's a good one. I listen to Krista Tippett's On Being .

Read More

Orange Is the New Black Star Reveals Her Favorite ‘Guilty Pleasure’ TV Shows

April 12, 2016  |  Media Week  |  No Comments

Specs Age 26 Claim to fame Stars as Taystee on Netflix's Orange Is the New Black; currently appearing as Sofia in The Color Purple on Broadway Base New York Twitter @thedanieb Adweek: What's the first information you consume in the morning? Danielle Brooks: Most of the time, it's Twitter. It's an easy way to get the news and know what's going on in the world. There's also this newsletter called theSkimm that I read. I love it because their headlines are so up to date with my generation [laughs], and it talks about really complicated subjects but in terms that I understand. And then after that, I'll hit Instagram. Who do you follow on Instagram? I love following plus-size models like Precious Lee , Ashley Graham and Tess Holliday . I also follow a lot of pages about fitness or detoxing and healthy eating because that's kind of where I am right now with spring, summer coming [laughs]. I follow all my girls from Orange. And I love BeBeautifulLA , who posts beautiful pictures of black women showing off stretch marks or wearing full African garb or naked, but done tastefully. She also posts beautiful poems about loving yourself and your body.

Read More

FX CEO Says ‘Human Curation’ Is Still More Important Than Data

April 5, 2016  |  Media Week  |  No Comments

Just a month into upfront season, and the buzz around data has already become deafening. But at least one company, FX Networks, is making the case to advertisers that their upfront buys should be based on more than just audience targeting. "I think something's really getting missed in the focus on data, which is the quality of attention," FX Networks CEO John Landgraf told Adweek. "It doesn't really matter how well you can target people. You need to give them something valuable enough to really command their attention, and not only the attention to engage with your content but the advertising associated with that content." Landgraf said FX's slate—which includes shows like American Horror Story, The People v. O.J. Simpson: American Crime Story and Fargo—has value to advertisers that is "vast orders of magnitude greater than anything you can get from somebody watching 30 seconds or a minute of amateur content [online]." The CEO argued that getting a consumer to engage with a show for 30 minutes, the average time spent viewing FX's digital programming, "is way more valuable than associating a commercial with a short, disposable clip which the viewer will not remember five minutes after she sees it [on Facebook or YouTube]." "Year after year, we work really, really hard to try to make things of extraordinary value to the audience on the theory—and I think it's a valid theory—that it creates extraordinary value for advertisers," Landgraf said. "So you can have all the sophisticated data and targeting in the world, and you can put an ad in front of a specific viewer. But if you don't provide them with a piece of content they love, you can't get them to watch the commercial." It was a point the network drove home last week when it kicked off its annual upfront bowling party (now in its seventh year) at New York's Lucky Strike Manhattan by screening the riveting finale of The People v. O.J. Simpson, which airs tonight

Read More