Posts Tagged ‘people’

Time Puts Branded and Editorial Content Creation Under One Roof

August 28, 2015  |  Media Week  |  No Comments

On Thursday, Time Inc. unveiled The Foundry , a content and creative collective comprising Time Inc.'s Innovation Studio, Content Solutions and Time Inc. verticals, including The Drive , a new automotive site set to launch in September. The Foundry will be headed by Mark Ford, evp of global advertising sales. The new division will eventually be set up in Time's new office at Industry City in Brooklyn. Adweek spoke with Chris Hercik, vp of Time Inc.'s Native Studio, about putting the company's Innovation Studio and Content Solutions groups under one roof and how Time's in-house studio will stand out from those of other publishers. Adweek: Why launch The Foundry?

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Destination America Tries to Scare Up Viewers With a Live Exorcism

July 30, 2015  |  Media Week  |  No Comments

Discovery may have gotten out of the outlandish-TV-stunts business, but its sister networks didn't get that memo. Destination America will televise what it's calling the first live exorcism in U.S. history, airing Exorcism: Live! on Oct. 30. A house, not a person, will be the subject of the exorcism, which will take place at the same suburban St. Louis home where an exorcism was performed on Roland Doe in 1949. That event inspired William Peter Blatty's 1971 novel The Exorcist and its iconic 1973 film adaptation, which starred Linda Blair. During the telecast, paranormal investigators the Tennessee Wraith Chasers from the network's Ghost Asylum, along with psychic medium Chip Coffey, "will explore each crevice of this terrifying home, from the attic to the basement, to find whatever or whomever has scared Americans to death for decades," said Destination America in a release.

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NBC Dumps Trumps’ Beauty Pageants, Keeps ‘Celebrity Apprentice’

June 29, 2015  |  Media Week  |  No Comments

NBC has cut its lucrative business ties with Donald Trump following Trump's comments about the United States' relationship with Mexico during his announcement for president on June 16. "The U.S. has become a dumping ground for everybody else's problems," Trump said. "When Mexico sends its people, they're not sending their best. They're sending people that have lots of problems, and they're bringing those problems with us. They're bringing drugs. They're bringing crime. They're rapists." NBC responded with this statement: "At NBC, respect and dignity for all people are cornerstones of our values.

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NBCU Sales Chief Shares Her Strategy for Upfront Negotiations

June 1, 2015  |  Media Week  |  No Comments

For the next several weeks, Linda Yaccarino will be one of the hardest working people in television. As chairman, advertising sales and client partnerships for NBCUniversal, she's overseeing upfront negotiations for a robust TV portfolio that includes two broadcast networks, 17 cable channels and more than 50 digital properties. "It's a world of difference from three years ago when we first had this crazy notion of bringing the company together as one portfolio," said Yaccarino, who joined the network in 2011 as president, cable entertainment and digital advertising sales (she previously oversaw sales for Turner Entertainment as evp and COO), adding NBC and Telemundo a year later. Before ramping up her upfront negotiations, Yaccarino talked about plans for next season, her company's big swings and of course, the d-word. Data was the buzzword of the upfronts, but is that continuing during sales meetings? All day long! It's the lead question I get asked from all our customers: "What are you up to, what are you doing, what's next?" Data and technology will change the advertising business in the next five years more than we've seen in the last 30 years. NBCUniversal has such scale, but is owned by a company like Comcast that has such technology and a direct relationship with consumers. When we bring all these things together, that will benefit our advertising clients, and that's what truly consumes most of my days. You rolled out ATP, your audience targeting platform, in January. How will you use it during the upfront? This is the latest in our suite of data products. We knew we wanted to refine the media plans that we have and reduce waste. It reduces waste for us because we get better at managing our inventory, and it reduces waste or enhances what the advertiser is getting based on their deliverables, whatever their RFP says, or their brand briefs. As I like to explain it, it's giving you last year's media plan, but in the nonfat version. C7 was all the rage during last year's upfronts. Are people still talking about that this year, or have priorities shifted? I don't think priorities have shifted, but clients have many different priorities. So while C7 is important to some people, and NBCUniversal is open for business for C7, our data conversations have taken us in a whole new direction. To supplement the current currency that exists, we talk about a bunch of different other deliverables based on the merged data sets.

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How the Reality TV King Created 11 Popular Shows and Counting

April 20, 2015  |  Media Week  |  No Comments

As of a couple of weeks ago, Mark Burnett's schedule for the week of May 11 was still surprisingly unfilled. "It's funny, but I haven't been invited to an upfront yet," says the prolific producer, looking ahead to the culmination of upfront season when the broadcast networks finally unveil their fall schedules. "Maybe we'll just stay home!" Don't bet on it. The most powerful producer in television will be plenty busy all that week, wooing advertisers and media buyers in New York. After all, Burnett is responsible for an astounding 11 network programs, on CBS (Survivor and the People's Choice Awards), NBC (The Voice, Celebrity Apprentice, The Sing-Off, A.D. The Bible Continues—the follow-up to The Bible, his massively successful 2013 History miniseries—and Angels Unveiled, his scripted pilot hoping for a series order), ABC (Shark Tank and spinoff Beyond the Tank, premiering May 1, plus new game show 500 Questions, which debuts May 20) and Fox (Are You Smarter Than a 5th Grader?, which returns May 26 after a long hiatus).

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ABC Family Doubles Down on Original Programming to Reach Young Women

April 14, 2015  |  Media Week  |  No Comments

As women between 14 and 29 enter new life phases, ABC Family wants to be the channel they flip to for programming that helps them navigate the next step. The cable network will announce at its upfront presentation in New York on Tuesday that it will double its original programming slate over the next four years. While the shows will vary from scripted dramas to reality series, they'll all be conscious of evolving technology and incorporate digital media and mobile viewing options. "This current market, there's a lot of pundits saying it's very weak," ABC Family evp of sales and marketing

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ABC Family Doubles Down on Original Programming to Reach Young Women

April 14, 2015  |  Media Week  |  No Comments

As women between 14 and 29 enter new life phases, ABC Family wants to be the channel they flip to for programming that helps them navigate the next step. The cable network will announce at its upfront presentation in New York on Tuesday that it will double its original programming slate over the next four years. While the shows will vary from scripted dramas to reality series, they'll all be conscious of evolving technology and incorporate digital media and mobile viewing options. "This current market, there's a lot of pundits saying it's very weak," ABC Family evp of sales and marketing

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‘Queen of Instagram’ Gayle King Spills Her TV Guilty Pleasures

April 13, 2015  |  Media Week  |  No Comments

Specs Who Gayle King Age 60 Claim to fame Co-host of CBS This Morning (weekdays at 7 a.m.) and editor at large of O, The Oprah Magazine (currently celebrating its 15th anniversary) Base New York Twitter @GayleKing What's the first information you consume in the morning? I get up at 3:30, so I just start looking at everything. I check with CBS News, then CNN, MSNBC, local news. And there are these cool things called newspapers [laughs]. They're good, too. BuzzFeed called you the 'Queen of Instagram.' How did you go about achieving that? I don't know how I became the Queen of Instagram! There are a lot of people who use it a lot more than I do, but I find, especially when I'm traveling, it's a great way to tell a story. I don't mind making fun of myself or making fun of other people in a good-natured way, so everybody is always in on the joke. The other day, I split my dress when I was getting out of the car, so my butt was hanging out and I posted it on Instagram . People said, "Weren't you embarrassed when you put that up?" No, but my daughter was. You posted recently that you're a "sucker for infomercials." What's the last thing you bought off TV? There was something called the Personal Pedi. I think that having nice, soft feet is a good attribute, and it's something that is escaping me at the moment, so when I saw this infomercial, I ordered that little gadget! I am a sucker. I've ordered the most redonkulous things after getting caught up in an infomercial. What's your favorite app? I like Shazam. Just the other day, at the end of the new Fast & Furious movie, I went, "What is this song?" So I pulled out my handy-dandy Shazam app and held it up while the credits were going to find out

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Time Inc. and Telemundo Team Up For Weekly Home Improvement Show

April 7, 2015  |  Media Week  |  No Comments

Time Inc. and Telemundo are joining forces for the launch of SOS: Salva Mi Casa (or SOS: Save My House). The weekly home improvement TV show, debuting Saturday, April 11 at noon E.T., is Time's first Spanish-language television program and first major collaboration with Telemundo. "Time Inc. is expanding in many ways, including the launch of new digital, video and television products, and we're thrilled to add our first Spanish-language TV venture to the mix," said Time Inc. evp Evelyn Webster in a release. Each week, hosts Andrea Minski and general contractor Jose Perez come to the rescue of homeowners in need of extreme home makeovers. "We've built this series on the foundation of Time Inc.'s trusted and well-established properties in order to address the increasing number of Spanish speaking DIYers in need of solid home improvement advice," said Maria Lopez Alvarez, svp of reality programming for the NBCUniversal network. The media companies have signed GMC, State Farm and The Home Depot as launch partners for the first season, which will include TV spots, digital and on-air integrations, and print and online ads in People en Espa

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Time Inc. and Telemundo Team Up For Weekly Home Improvement Show

April 7, 2015  |  Media Week  |  No Comments

Time Inc. and Telemundo are joining forces for the launch of SOS: Salva Mi Casa (or SOS: Save My House). The weekly home improvement TV show, debuting Saturday, April 11 at noon E.T., is Time's first Spanish-language television program and first major collaboration with Telemundo. "Time Inc. is expanding in many ways, including the launch of new digital, video and television products, and we're thrilled to add our first Spanish-language TV venture to the mix," said Time Inc.

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