Posts Tagged ‘online’

Facebook Testing Timehop-Like Feature to Surface Past News Feed Posts

November 29, 2013  |  All Things Digital  |  No Comments

Grufnik/Flickr Facebook is getting the slightest bit more nostalgic. The company is trying out a new feature inside of the News Feed that lets users surface old Facebook posts from their Timeline. Facebook confirmed the new feature in a statement: “We’re testing a new way to help you remember favorite moments by making it easier to revisit previous News Feed posts,” a Facebook spokesperson told AllThingsD . “When you click on this notice, you will see a selection of some of the top posts from your News Feed from a year ago. This is just a small test at this stage.” The feature is much akin to startups like Timehop and the now-defunct Memolane , single-serving apps that connected to users’ various social media accounts and resurfaced status updates, tweets and photos from years past. I found Timehop in particular to be equal parts charming and embarrassing when looking back on what I had to say just a year or two ago. But as an app that served little purpose outside of digging up the past, it was difficult to see any direction in which it could evolve. I’ve also been suspect of how long people would keep an app devoted entirely to this purpose before deleting it from their phone. It makes sense, then, that a site like Facebook — which aims to essentially be a digital-identity service and record of your online life — has subsumed the functionality. It’s also a simpler way to look into the past without requiring the work of digging back through your entire Timeline. As Facebook said, the feature isn’t being pushed out widely at the moment. But the timing of the test seems perfect: It comes smack in the middle of Thanksgiving and the holidays, the time of year perhaps best suited to nostalgia and self-reflection.

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Facebook Testing Timehop-Like Feature to Surface Past News Feed Posts

November 29, 2013  |  All Things Digital  |  No Comments

Grufnik/Flickr Facebook is getting the slightest bit more nostalgic. The company is trying out a new feature inside of the News Feed that lets users surface old Facebook posts from their Timeline. Facebook confirmed the new feature in a statement: “We’re testing a new way to help you remember favorite moments by making it easier to revisit previous News Feed posts,” a Facebook spokesperson told AllThingsD . “When you click on this notice, you will see a selection of some of the top posts from your News Feed from a year ago. This is just a small test at this stage.” The feature is much akin to startups like Timehop and the now-defunct Memolane , single-serving apps that connected to users’ various social media accounts and resurfaced status updates, tweets and photos from years past. I found Timehop in particular to be equal parts charming and embarrassing when looking back on what I had to say just a year or two ago. But as an app that served little purpose outside of digging up the past, it was difficult to see any direction in which it could evolve. I’ve also been suspect of how long people would keep an app devoted entirely to this purpose before deleting it from their phone. It makes sense, then, that a site like Facebook — which aims to essentially be a digital-identity service and record of your online life — has subsumed the functionality. It’s also a simpler way to look into the past without requiring the work of digging back through your entire Timeline. As Facebook said, the feature isn’t being pushed out widely at the moment. But the timing of the test seems perfect: It comes smack in the middle of Thanksgiving and the holidays, the time of year perhaps best suited to nostalgia and self-reflection.

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Mindshare Makes David Lang Its Chief Content Officer

November 25, 2013  |  Media Week  |  No Comments

Branded content currently supplies just 5 percent of Mindshare’s revenue in North America, but CEO Colin Kinsella hopes to double that figure in two years. To lead the charge, Kinsella has named Mindshare Entertainment’s David Lang to the new North American position of chief content officer. Since 2007, Lang has been North American president of Mindshare Entertainment —the agency’s branded content production arm. He will retain that role. His new job is broader, however, and makes him a more central player on Kinsella’s management team. He starts this week. A former showrunner at Broadway Video and producer on The Rosie O’Donnell Show, Lang becomes the second chief content officer at a media agency, after Scott Donaton at UM. The shift signals a desire among media shops to evolve beyond media buying to become bona fide players in content creation. The competition is fierce with creative, media and production companies all vying for that work. “We’re going to be the agency around adaptive marketing and helping our clients react in real time to opportunities that come up,” said Kinsella, who likened the new role to being CCO at a creative shop. “The fuel to make that happen is around content.” Lang’s notable projects at Mindshare Entertainment include In the Motherhood , a Web series starring Leah Remini that later became a network TV show. This year, the unit also created a video likeness of a new Royal Caribbean cruise ship before it was even built, using architectural drawings, visual effects and celebrities.

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Too Many Brands Are Still Employing a Check-the-Box Strategy

November 18, 2013  |  Media Week  |  No Comments

Specs Who David Lawenda Age 46 New gig Facebook’s vp of global marketing solutions, U.S. Old gig Univision’s president of ad sales and marketing Your last career stop was at Univision. A few weeks after Facebook hired you, it opened a Miami office and announced a Hispanic marketing conference there. Is it safe to say that the Spanish-language demo now has Facebook’s full attention? Most definitely, and it’s because U.S. Hispanics across the online spectrum continue to grow. We got 23 million people in this affinity group. What kind of ad sales growth can you achieve with the Hispanic market? It’s still an untapped space across all media platforms, so I am very bullish on this opportunity. At Facebook, where we haven’t been as focused on what we bring to the table until just now, I’d say we are expecting huge growth. Facebook often talks about how big CPGs like Nestl

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Udacity Creates Data-Science Career Track

November 14, 2013  |  All Things Digital  |  No Comments

Udacity is launching a data-science curriculum with the support of companies including Cloudera, MongoDB and AT&T, who hope to equip potential hires and/or train existing employees with skills for dealing with big data. This is the first big initiative of the online education company’s newfound focus on tech careers , beyond the massive open online courses (MOOCs) that famously attract lots of signups but have low completion and pass rates. Starting in January, Udacity plans to offer paid options for its data-science classes that include mentoring, code reviews and the potential for a completion certificate, in addition to the free course materials.

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ESPN Sales Chief Ed Erhardt Wants to Make Sports Even Better

November 11, 2013  |  Media Week  |  No Comments

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Michelle Trachtenberg Is Well Prepared for Her Role as Marina Oswald

November 8, 2013  |  Media Week  |  No Comments

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Scandal’s Tony Goldwyn Is a Real-Life Political Junkie

October 25, 2013  |  Media Week  |  No Comments

Specs Who Tony Goldwyn Age 53 Accomplishments

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QOTD: Silver on Perception

October 21, 2013  |  All Things Digital  |  No Comments

I think, editorially, a big decision is the stories you don’t cover. The things you don’t say is just as important as what you do. Because when you lend a weight of authority to a story just by covering it, that affects the way people perceive that story and the way it sometimes even plays out. – Nate Silver , speaking at the Online News Association’s annual conference in Atlanta

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PayPal Brings Amazon Prime-Like Shipping to Levi’s and Other Retailers

October 3, 2013  |  All Things Digital  |  No Comments

Online shoppers who pay with PayPal will be able to get free two-day shipping on purchases from Levi.com, Aeropostale.com, SportsAuthority.com, and a handful of other online retail shops, PayPal announced today. The test, as PayPal is calling it, will run for a limited time, with program duration varying by merchant.

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