Posts Tagged ‘online’

Mindshare Makes David Lang Its Chief Content Officer

November 25, 2013  |  Media Week  |  No Comments

Branded content currently supplies just 5 percent of Mindshare’s revenue in North America, but CEO Colin Kinsella hopes to double that figure in two years. To lead the charge, Kinsella has named Mindshare Entertainment’s David Lang to the new North American position of chief content officer. Since 2007, Lang has been North American president of Mindshare Entertainment —the agency’s branded content production arm. He will retain that role. His new job is broader, however, and makes him a more central player on Kinsella’s management team. He starts this week. A former showrunner at Broadway Video and producer on The Rosie O’Donnell Show, Lang becomes the second chief content officer at a media agency, after Scott Donaton at UM. The shift signals a desire among media shops to evolve beyond media buying to become bona fide players in content creation. The competition is fierce with creative, media and production companies all vying for that work. “We’re going to be the agency around adaptive marketing and helping our clients react in real time to opportunities that come up,” said Kinsella, who likened the new role to being CCO at a creative shop. “The fuel to make that happen is around content.” Lang’s notable projects at Mindshare Entertainment include In the Motherhood , a Web series starring Leah Remini that later became a network TV show. This year, the unit also created a video likeness of a new Royal Caribbean cruise ship before it was even built, using architectural drawings, visual effects and celebrities.

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Too Many Brands Are Still Employing a Check-the-Box Strategy

November 18, 2013  |  Media Week  |  No Comments

Specs Who David Lawenda Age 46 New gig Facebook’s vp of global marketing solutions, U.S. Old gig Univision’s president of ad sales and marketing Your last career stop was at Univision. A few weeks after Facebook hired you, it opened a Miami office and announced a Hispanic marketing conference there. Is it safe to say that the Spanish-language demo now has Facebook’s full attention? Most definitely, and it’s because U.S. Hispanics across the online spectrum continue to grow. We got 23 million people in this affinity group. What kind of ad sales growth can you achieve with the Hispanic market? It’s still an untapped space across all media platforms, so I am very bullish on this opportunity. At Facebook, where we haven’t been as focused on what we bring to the table until just now, I’d say we are expecting huge growth. Facebook often talks about how big CPGs like Nestl

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Udacity Creates Data-Science Career Track

November 14, 2013  |  All Things Digital  |  No Comments

Udacity is launching a data-science curriculum with the support of companies including Cloudera, MongoDB and AT&T, who hope to equip potential hires and/or train existing employees with skills for dealing with big data. This is the first big initiative of the online education company’s newfound focus on tech careers , beyond the massive open online courses (MOOCs) that famously attract lots of signups but have low completion and pass rates. Starting in January, Udacity plans to offer paid options for its data-science classes that include mentoring, code reviews and the potential for a completion certificate, in addition to the free course materials.

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ESPN Sales Chief Ed Erhardt Wants to Make Sports Even Better

November 11, 2013  |  Media Week  |  No Comments

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Michelle Trachtenberg Is Well Prepared for Her Role as Marina Oswald

November 8, 2013  |  Media Week  |  No Comments

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Scandal’s Tony Goldwyn Is a Real-Life Political Junkie

October 25, 2013  |  Media Week  |  No Comments

Specs Who Tony Goldwyn Age 53 Accomplishments

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QOTD: Silver on Perception

October 21, 2013  |  All Things Digital  |  No Comments

I think, editorially, a big decision is the stories you don’t cover. The things you don’t say is just as important as what you do. Because when you lend a weight of authority to a story just by covering it, that affects the way people perceive that story and the way it sometimes even plays out. – Nate Silver , speaking at the Online News Association’s annual conference in Atlanta

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PayPal Brings Amazon Prime-Like Shipping to Levi’s and Other Retailers

October 3, 2013  |  All Things Digital  |  No Comments

Online shoppers who pay with PayPal will be able to get free two-day shipping on purchases from Levi.com, Aeropostale.com, SportsAuthority.com, and a handful of other online retail shops, PayPal announced today. The test, as PayPal is calling it, will run for a limited time, with program duration varying by merchant.

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Brad Schwartz Discusses the Upcoming Challenges for the Fastest Growing Network in the Country

September 30, 2013  |  Media Week  |  No Comments

Specs Who Brad Schwartz New gig president, entertainment and media, TVGN Old gig svp, programming and operations, Fuse Age 42 So what’s your mission at TVGN? We are still in the early days of our evolution and we’re working very hard to define our “why?” so I will have to get back to you on the mission. Our goals, though, are easy. We want to build a strong and differentiated brand. Build a team of crusaders. Inspire bold content and creative. Create an emotional attachment to audiences, deliver an engaging environment for advertisers and build a successful business and have a blast doing it. Will you be changing the network’s name? We have a wonderful brand project. We have 83 million homes, we have two great owners, we’re the fastest growing network in the country. We have to package all that up into a personality that makes an emotional connection with audiences. That’s the first thing you do. What you’re called, what you look like—that’s the window dressing once you know who you are. I can’t say definitively that we’ll be changing the name, but if we do it will be the very last thing that happens. Will the ubiquitous TVGN programming grid continue to be part of the schedule? No. By the end of this year we’ll be a full-screen entertainment destination in 95 percent of our homes. Who’s your target audience? We have a very dedicated female audience and roots in celebrity, entertainment and pop culture. Those are two anchors of the brand’s future and the basis of our content strategy

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A Kids’ App That Entertains With Talk, Not Taps

September 26, 2013  |  All Things Digital  |  No Comments

For the past week, I’ve been talking out loud to my iPad — a lot. My conversing with inanimate objects might not come as a complete surprise to those who know me well, but even they might be shocked (concerned?) at the things I was yelling at my tablet. “Fruit bat!” “Pickup truck!” “Corn!” But I haven’t gone off the deep end just yet. Instead, I’ve been testing a new interactive kids’ app called The Winston Show by ToyTalk . [ See post to watch video ] Created by former Pixar employees, The Winston Show is an entertainment-focused app for children ages four and up, though there is a small educational aspect to it. It centers around a variety show hosted by a friendly yellow blob named Winston, and your child gets to be the star of the show. The app is free, but it requires a Wi-Fi or cellular connection, and is currently only available for the iPad. Since many kids today interact with smartphones and tablets, the main goal behind The Winston Show is to engage children through conversation and not just through a series of taps and swipes on a screen. The app does so by using a combination of speech-recognition technology and artificial intelligence to get Winston to listen and reply to your child’s responses. Overall, I found The Winston Show to be an amusing and captivating app that’s much more personal than some other interactive kid’s toys I’ve tested, like Talking Friends Superstar . When I let a couple of my friends’ kids play with it, they enjoyed telling Winston about their favorite sports, participating in quiz shows, and helping with story time. But it wasn’t all fun and games

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