Posts Tagged ‘online’

Twitter’s 2014 Strategy: The Intersection of Video and Data

January 21, 2014  |  Media Week  |  No Comments

Twitter is doubling down on its second-screen pitch. The company has been meeting with agencies and brands since the beginning of the year, showing off its ad product road map in an attempt to counter Facebook’s push into video , according to industry sources who met with the social network. Several of these meetings occurred at the Consumer Electronics Show in Las Vegas a few weeks ago. “Twitter is most bullish on video and data, and the intersection of video and data,” said one agency executive who was briefed on Twitter’s 2014 strategy. Industry insiders signed non-disclosure agreements and could not reveal specifics on Twitter’s upcoming ad products. But clearly, Twitter has spent much of the past year touting its symbiotic relationship with TV. Case in point: Twitter has been promoting its ability to harness data and insights from conversations surrounding specific TV shows and then allows brands to reach those viewers. And last year, Twitter bought the social TV analytics firm Bluefin Labs to bolster such TV targeting capabilities. “They have the ability to reach people simultaneously on TV and Twitter,” the ad agency executive said. “It’s a second-screen option that’s not happening elsewhere.” Brands are convinced of Twitter’s value, and the ad spending reflects their enthusiasm. “Twitter spend will increase this year for a number of reasons, one being their embrace of television,” said David Rittenhouse, Ogilvy & Mather’s managing director. TV’s use of Twitter will evolve beyond the simple adoption of hashtags in prime time, he said. Another agency executive said that some advertisers—particularly tech brands—plan to spend five times as much on Twitter this year compared to last. “If I’m sponsoring [ESPN’s] College GameDay, I can actually take my offline [ad copy], upload it into Twitter and serve it to people after they watched the show,” the source said. “Advertisers are obsessed with it because they’re able to increase awareness. It’s an extension of their TV buying, and they’re [quintupling] Twitter budgets for it.” These are ad dollars that could be going to Facebook, this source said. Indeed, there is a debate in the ad industry about which platform is better for such TV-esque advertising. As Twitter pushes TV this year, Facebook is rolling out its broad autoplay video ad product.

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Bravo Head of Development Lara Spotts Talks About the Year Ahead

January 13, 2014  |  Media Week  |  No Comments

Specs Age 42 New gig vp, development, Bravo Old gig vp, East Coast development So how’s the new job? It’s very exciting-slash-terrifying, which I think any new opportunity should be. How are things going to change for Bravo in the coming seasons? This year our strategy should be to keep our current viewers rather than to broaden that base; to keep delivering on the brand. That’s an interesting challenge with the new scripted series coming up. Can you tell us a little about that one? We just finished shooting The Girlfriend’s Guide to Divorce ; I’m really excited about the possibility of this one. It’s about a woman named Abby who’s a best-selling self-help author who’s writing a book about love and marriage at exactly the same time it’s falling apart. What is it like to be 40 and single again and also a parent? It attacks a lot of the subjects we’ve seen in the unscripted shows. I know work is kind of drying up in the third-party production world, where you came from. Why are networks like Bravo doing more in-house production?

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The War for Control of Your Living Room

January 7, 2014  |  Media Week  |  No Comments

All right, so you’ve heard CES is about the wearable Internet this year —the gadgets you whip out at a party or over dinner or (God forbid) in the car. But back in the living room, there’s a war being waged for that much-maligned piece of furniture we all end up in front of sooner or later. Call it the Idiot Box, the Boob Tube or whatever you want—the majority of media consumption still happens in front of the television, and whether it’s gaming, movie watching, Netflix or just listening to the stereo, tech giants are fighting tooth and nail for a seat on your couch. Here’s what they’re bringing to the party. The Champion From Kabletown: Comcast What it is:

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Check-In CES: The Virtual Reality Flood

January 3, 2014  |  Media Week  |  No Comments

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Hearst’s Swartz Eyes B2B Media, Entertainment, for Growth

January 2, 2014  |  Media Week  |  No Comments

Hearst Corp. had record revenue and profits in 2013, when it marked the fourth year in a row of growth on both fronts since the 2008 recession, Steven Swartz said in a New Year’s letter to employees recapping the year he took over as chief executive. Swartz, formerly the head of Hearst’s newspaper division and the company’s chief operating officer, succeeded Frank Bennack Jr. last June , and his letter (full text here ) going out today makes clear he plans to continue on the path set by his predecessor. Bennack led a dramatic diversification effort during his 30-year tenure, expanding the company beyond its newspaper roots into broadcasting and syndication and the less-glamorous but highly profitable business media. He didn’t ignore print, either; Hearst’s $900 million acquisition of Lagard

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U.S. Christmas Day Shoppers Bought More on iOS Than Android

December 27, 2013  |  All Things Digital  |  No Comments

If you purchased something from a mobile device on Christmas Day, chances are that device was an iPhone or an iPad. So says IBM, whose latest Digital Analytics Benchmark Report found that purchases made from iOS devices accounted for about 23 percent of the online shopping done on Christmas Day in the U.S. According to Big Blue, which tracked millions of transactions from approximately 800 U.S. retail websites, that’s about five times as many purchases as the 4.6 percent that were made from Android devices. What’s more, those purchase were generally more costly. iOS users spent an average of $93.94 per order, versus $48.10 for Android — nearly double

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Chernin Group Confirms Crunchyroll Investment

December 3, 2013  |  All Things Digital  |  No Comments

Peter Chernin’s investment company has announced its investment in Crunchyroll, the online anime subscription service. The Chernin Group now owns a majority stake in the company, via a deal that values the startup at something close to $100 million.   All Things Digital reported on the deal in October .

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Amazon Uses ’60 Minutes’ To Unveil Automated Delivery Drones

December 2, 2013  |  Variety  |  No Comments

In the future, Amazon customers may no longer need to rely on the U.S. Postal Service, FedEx or UPS to deliver their packages to their doorsteps. In an eyebrow-raising maneuver that put the future on display while audiences were waiting for “The Amazing Race” and “The Good Wife,” the online-retailing giant seized the chance offered... Read more

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You Spent $1.2 Billion Shopping Online on Black Friday

December 1, 2013  |  All Things Digital  |  No Comments

If you take an increase in the rate of holiday spending as a suggestion of good economic news, then there’s a lot to like about the new numbers from comScore, the research firm that tracks the digital economy. According to research out today, consumers shopping online spent $1.2 billion buying stuff on Black Friday . It was the, the firm says, the first billion-dollar-plus day of the holiday season so far. On Thanksgiving Day, consumers spent about $766 million online, up 21 percent from 2012. Compared to last year, it’s a 15 percent improvement, or $156 million higher than the Black Friday 2012 total of $1.04 billion. Now, that’s a tricky comparison, owing to the fact that Thanksgiving fell rather late on the calendar this year versus last year

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Facebook Testing Timehop-Like Feature to Surface Past News Feed Posts

November 29, 2013  |  All Things Digital  |  No Comments

Grufnik/Flickr Facebook is getting the slightest bit more nostalgic. The company is trying out a new feature inside of the News Feed that lets users surface old Facebook posts from their Timeline. Facebook confirmed the new feature in a statement: “We’re testing a new way to help you remember favorite moments by making it easier to revisit previous News Feed posts,” a Facebook spokesperson told AllThingsD . “When you click on this notice, you will see a selection of some of the top posts from your News Feed from a year ago. This is just a small test at this stage.” The feature is much akin to startups like Timehop and the now-defunct Memolane , single-serving apps that connected to users’ various social media accounts and resurfaced status updates, tweets and photos from years past. I found Timehop in particular to be equal parts charming and embarrassing when looking back on what I had to say just a year or two ago. But as an app that served little purpose outside of digging up the past, it was difficult to see any direction in which it could evolve. I’ve also been suspect of how long people would keep an app devoted entirely to this purpose before deleting it from their phone. It makes sense, then, that a site like Facebook — which aims to essentially be a digital-identity service and record of your online life — has subsumed the functionality. It’s also a simpler way to look into the past without requiring the work of digging back through your entire Timeline. As Facebook said, the feature isn’t being pushed out widely at the moment. But the timing of the test seems perfect: It comes smack in the middle of Thanksgiving and the holidays, the time of year perhaps best suited to nostalgia and self-reflection.

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