Posts Tagged ‘online’

NFL Scores a Touchdown With Female Fans

August 24, 2014  |  Media Week  |  No Comments

Pop quiz: What was the most watched TV event among women in 2014? It wasn’t the Academy Awards. Or the Grammys. Or the season finale of The Real Housewives of Beverly Hills. It was Super Bowl XLVIII, watched by an average of 44.9 million women. Overall, they make up 46 percent of all NFL fans, and an average 63 percent of women 12 and older identify as fans. Despite those numbers, the concept of the “female fan” is still relatively new—at least as far as marketers are concerned. But over the past few years, there’s been a distinct change in the way those women are being spoken to by brands. Gone are the days of “ pink it and shrink it ”; now, women are being treated like the valuable untapped market that they are. “About five years ago, we did an inventory of all our offerings [for women],” said the NFL’s director of apparel Rhiannon Madden. “We had a growing female fanbase who were just as avid as the male fans, but we weren’t giving them the best outlet to express their fandom.” The NFL worked to create more sophisticated offerings for women, like vintage-inspired tees and apparel, more plus-size and juniors apparel, and a full line of women’s-size jerseys. Today, of the 200-plus New York Giants women’s T-shirts available on NFLShop.com , only about 10 are pink—and many of those support breast cancer awareness. Women’s media is also stepping up its game. Marie Claire has been one of the strongest supporters of female NFL fans . Last year, the magazine debuted a 16-page section titled “The Ultimate Fangirl’s Guide to Football,” copies of which were distributed in the style lounges of stadiums

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Key & Peele Still Pumped About ‘Liam Neesons’ Ad

July 28, 2014  |  Media Week  |  No Comments

Jokesters Keegan-Michael Key and Jordan Peele —best known for their Comedy Central sketch comedy show Key & Peele —have created several hilarious, over-the-top characters, including super enthusiastic action movie fans The Valets. Adweek responsive video player used on /video. In February, the Valets turned their attention to airplane thriller Non-Stop, creating a clever native ad that has gone viral gold, generating more than 1.9 million views on YouTube. "We probably wouldn't be throwing the Valets at essentially a promotional opportunity, except for the fact they got 'Liam Neesons' to do it," Peele said during a Comic-Con event, referencing the duo's mispronunciation of the actor's name. "Also, Non-Stop ended up being a cool movie." "(Liam Neeson) came around the corner with his saucer and his tea cup, and I thought ‘This is going to be a great day!’” Key added. Taking full advantage that they got the Irish actor to star in the ad, Key and Peele reenact several key scenes from the movie's trailer in front of Neeson.

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Comic-Con: ‘Batman v. Superman’ Beats ‘Avengers: Age of Ultron’ with Online Chatter

July 27, 2014  |  Variety  |  No Comments

DC bested Marvel at Comic-Con with its film presentation Saturday — at least when it came to early online buzz. The first look at Warner Bros. and DC’s “Batman v. Superman: Dawn of Justice” edged out Marvel’s “The Avengers: Age of Ultron,” generating 112,108 overall mentions and 8,356 intent-to-view mentions, or 7%, according to research... Read more

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How CNN and Cisco Made A Web Series About Progressive Cities

July 18, 2014  |  Media Week  |  No Comments

During

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How CNN Made a Cisco-Sponsored Web Series About Progressive Cities

July 18, 2014  |  Media Week  |  No Comments

During

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NBCU Appoints CFO for E! and Esquire Network

June 30, 2014  |  Media Week  |  No Comments

NBCUniversal announced today that it has appointed Donald C. "D.C." Storm II as CFO of E! and Esquire Network. Formerly the vp of financial planning and analysis at NBCU Corporate, Storm will assume the new position immediately. Storm, who is based in Los Angeles, will report to E! President Suzanne Kolb and Esquire chief Adam Stotsky. His role

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Netflix Looking To Pursue More Native Advertising

June 16, 2014  |  Media Week  |  No Comments

Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates , tied to the hit series Orange Is the New Black .

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Reports: Vice May Sell Major Stake to Time Warner

June 10, 2014  |  Media Week  |  No Comments

Vice could be suiting up

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Videology Breaks Down How Millennials Consume TV

June 6, 2014  |  Media Week  |  No Comments

Today's millennial viewer spent more time on digital media than watching TV last year, according to a new infographic by programmatic video advertising platform Videology, with 34 percent admitting to tuning into more online video than broadcasted shows.

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