Posts Tagged ‘online’

Allstate’s Marketing Boss Talks Up ‘March Mayhem’

March 25, 2014  |  Media Week  |  No Comments

From the now-ubiquitous Good Hands field goal net program to the increasingly chaotic pratfalls of anarchic pitchman Dean Winters, Allstate’s Pam Hollander, senior director of integrated marketing communications, has developed some of the most highly visible marketing activations in sports. On the first big day of the NCAA Men’s Division I Basketball Championship , the Syracuse alum plots out the Xs and Os of the insurance giant’s busy March. This is Allstate’s third year as an NCAA corporate partner. What kind of activations can we expect to see from you in and around March Madness ? Things are going to evolve with our “March Mayhem” positioning, let’s put it that way. Consumers can expect to hear from Mayhem, especially on this, the day of all days, when the inevitable bracket busting begins. So it’s a full-court press on the TV front?

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Robert Rodriguez Has a Prime Outlet for His Guilty Pleasures

March 21, 2014  |  Media Week  |  No Comments

Specs Who Robert Rodriguez Age 45 Accomplishments Filmmaker (From Dusk Till Dawn, Spy Kids and the upcoming Sin City: A Dame to Kill For); founder/chairman of El Rey network ; creator of From Dusk Till Dawn: The Series (Tuesdays 9/8c) Base Austin, Texas What’s the first information you consume in the morning? The first thing I do when I wake up is I check my to-do list. As far as outside-world stuff, I try not to look at any of that until midday or later. Sometimes I’ll check Deadline and Ain’t It Cool and Indiewire for entertainment stuff. I saw that you just did a Reddit Ask Me Anything. How did that go? It was great! I got some really good questions.

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Trophy Wife Star Albert Tsai Spends His Free Time Reading Harry Potter Books

March 17, 2014  |  Media Week  |  No Comments

Specs Who Albert Tsai Age 9 Accomplishments Stars as Bert on ABC’s Trophy Wife (Tuesdays at 9:30/8:30c) Base Los Angeles I’ve read that you take all of your classes online. What’s that like? Yeah, I’m homeschooled. When I’m on set, there’s a studio teacher who helps me with my work. I like it, but I’m not that used to staring at a computer all day for school. What are your favorite subjects? My favorite subjects are history, geography and science. My school only does California history, so we’ve learned about the Gold Rush and Spanish colonization. Other than school stuff, what do you use your computer for? There’s this website I like called BrainPOP . It has a lot of educational videos, and there are different games based on the videos. I also like to watch the Disney Channel on YouTube.

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Suits Star Patrick J. Adams Obsesses Over Instagram

March 5, 2014  |  Media Week  |  No Comments

Specs Who

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Production Companies Can Influence TV Networks

February 18, 2014  |  Media Week  |  No Comments

Good news! Fox’s kicky comedy New Girl is now on Netflix and Hulu . Bad news! If you want to catch up, it’s time to get cable. Like many of its peers, Fox has adopted the “trailing five” model for its big shows on Hulu, notably the Zooey Deschanel vehicle (past seasons of which recently debuted on Netflix). Briefly, that means that if you want to catch up on New Girl from the beginning, you need to subscribe to a cable/satellite/telco TV service in order to watch every episode—otherwise, you can only access the most recent five episodes on a nonauthenticated service (eight for The Simpsons). Neither the networks nor producers wanted to talk on the record about this, but the ideal setup is mostly gleaned from historical data. “The Turner networks, a few months ago, acknowledged that making kids’ content available to Netflix maybe hurt their ratings,” said Brian Wieser, senior research analyst with Pivotal. Yet serialized dramas frequently gain viewership with a large digital presence—Breaking Bad, for example, got a major helping hand from Netflix. But production companies and the networks aren’t always going to agree on terms for digital rights. Serial sci-fi drama Almost Human, for example, is produced by Warner Bros. Television, though it’s broadcast on Fox—WBTV only makes five episodes available at a time. Revolution—another Warner Bros. show—trails five as well. It’s hard to imagine these shows wouldn’t benefit from a greater digital presence, but the value proposition for Hulu is strong, too.

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This Real Housewives of Beverly Hills Star Is Convinced Social Media Is Ruining Our Lives

February 14, 2014  |  Media Week  |  No Comments

Specs Who Brandi Glanville Age 41 Accomplishments Star of Bravo’s The Real Housewives of Beverly Hills; author (her new book, Drinking and Dating: P.S. Social Media Is Ruining Romance, will be released Feb. 11) Base Los Angeles What’s the first information you consume in the morning? I guess it would be the weather. Later, I listen to the news on the radio—always very kid-friendly news because I drive my kids to school in the mornings. We also listen to Kiss FM, Ryan Seacrest .

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Who Needs the Super Bowl? Apple Debuts Ad Online Filmed on iPhones to Commemorate Mac’s 1984 Launch (VIDEO)

February 3, 2014  |  Variety  |  No Comments

Apple launched the first Macintosh computer on Jan. 24, 1984, after grabbing the world’s attention two days earlier with its iconic Super Bowl ad directed by Ridley Scott evoking the dystopian world of George Orwell’s “1984.” Thirty years later, Apple shunned buying a spot in the Big Game — and instead, on Monday, it released... Read more

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SundanceTV President Is on the Lookout for Flawed Characters

February 3, 2014  |  Media Week  |  No Comments

Specs Who

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Yada, Yada, Yada: Seinfeld Reunion in the Works

January 30, 2014  |  Media Week  |  No Comments

Jerry Seinfeld on Thursday confirmed that he and Larry David are working on a one-off Seinfeld reunion and that the finished product will be released “very, very soon.” Speaking to the hosts of the Boomer & Carton show on WFAN, the comic fielded a number of queries about a Jan. 13 photo in which he and Jason Alexander were seen walking outside Tom’s Restaurant on 112th and Broadway. The diner was used for establishing shots throughout Seinfeld’s NBC run. While he wasn’t entirely forthcoming, Seinfeld did drop a few hints about what he and his old confreres have been up to. He specifically said that the filming wasn’t related to a Super Bowl spot or an episode of his Crackle series Comedians in Cars Getting Coffee . “It’s neither,” Seinfeld said. “But it’s not not those things either. It’s a secret project.” Seinfeld went on to reveal that other characters from the powerhouse sitcom were involved in the project, although he wouldn’t identify a studio or a distributor

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Insiders Say NBC Has the Best Chance at Getting the NFL’s Thursday Night Package

January 27, 2014  |  Media Week  |  No Comments

The National Football League is poring over a handful of formal offers for a new Thursday night TV package, and sources with skin in the game believe the top bidder will be revealed within the next seven to 10 days. While the bids are effectively sealed, insiders say NBC has the best shot at landing the single-season showcase. Submissions from current rights holders CBS, Fox, NBC and ESPN are in hand, as is an offer from former NFL partner Turner Sports. (TNT carried a slate of eight September-October NFL games from 1990-97.) Handicappers last week said that NBC likely has the upper hand in the silent auction, given its oft-demonstrated willingness to outbid rivals for high-profile sports rights and a pressing need to repair the sucking chest wound that is its Thursday night programming lineup. “ [NBC] spent $2 billion on the NHL and another four and change on the Olympics ,” said one rival sports executive. “They outbid ESPN and Fox by $1 billion to hang onto the Olympics for another 10 years, so why wouldn’t they dig deep [for a second NFL package]?” NBC Sports is staying mum on its Thursday night prospects, but network chief Bob Greenblatt has endorsed the proposal. “We’d love to have more NFL games,” the NBC entertainment chairman said during last week’s Television Critics Association gathering. “Thursday night games might be really interesting to us.” A second night of NFL games also would go a long way toward alleviating the pressure on the Peacock’s Thursday comedy lineup, which is currently averaging a miserly 1.1 in the adults 18-49 demo. While NFL Network’s Thursday Night Football is the league’s lowest-rated package, the 2.8 it delivered this season would be nothing short of a godsend for NBC. Sources said the NFL was hoping to scare up between $750 million and $800 million for the slate, although plans to simulcast a number of the games on NFL Net are likely to drive the price down. (The addition of five TNF telecasts allowed the network to boost its affiliate fee to $1.34 per sub per month, making it the second priciest channel on the dial. Removing games would violate the terms of NFL Net’s carriage agreements.) Naturally, the NFL isn’t looking to beef up revenues at the expense of its own network. “For the foreseeable future, we’ll have 13 games,” NFL Media COO Brian Rolapp told Adweek before the start of the 2012 season. “There are no plans to put those on and take those off.” Unless Fox comes away with the new slate, expect the NFL to keep the winning bid under wraps until after the Super Bowl (Feb. 2).

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