Posts Tagged ‘online’

The Academy Is Ready for Its Closeup

November 17, 2014  |  Media Week  |  No Comments

Mickey Mouse, Ronald McDonald, the Geico gecko, Mr. Clean—brand icons so embedded in the global mind-set that babies can recognize them before they can even speak. And then there’s Oscar, that distinguished little gold man honoring achievement in film, presented by the Academy of Motion Picture Arts and Sciences since 1929. So why would the Academy, of all things, find it necessary to undertake a consumer- facing marketing and branding overhaul? Surely no member-based organization (with the possible exception of the United Nations) gets more exposure than the Academy. The annual Oscar ceremony endures as one of the most popular televised events in the world and that rare thing for advertisers: a chance to reach tens of millions of people in one shot. And yet, the nearly 7,000-member Academy has remained a largely inscrutable body, steeped in secrecy much like those sealed envelopes it’s famous for—and it’s been a mystery not only to the public at large but even within the Hollywood community. As Craig Zadan—a producer of the Academy Awards show who has belonged to the organization since 1991, and producer of films like Chicago and Hairspray—says, “All those years, I didn’t know anything about the Academy other than the Oscars—and I was a member.” The Costume Exhibit, Presented in association with the Victoria and Albert Museum in London, the show features more than 150 pieces from films like Shakespeare in Love, The Wizard of Oz and Star Wars.

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For Gotham’s Ben McKenzie, No Gadget Beats a Good Traffic App Or a Nice Scotch

November 10, 2014  |  Media Week  |  No Comments

Specs Who

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BBC to Launch ‘Doctor Who’ Online Game for Children

October 20, 2014  |  Variety  |  No Comments

LONDON — U.K. public broadcaster the BBC is to launch “The Doctor and the Dalek,” an online game voiced by “Doctor Who” star Peter Capaldi. The game sees the Doctor thrown into a dangerous quest in an unlikely alliance with a Dalek, one of his most devious of enemies, in a stand-alone story from Phil... Read more

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Infographic: The Evolution of TV Over the Last 20 Years

October 10, 2014  |  Media Week  |  No Comments

While the storytelling medium of a television show may not have changed much, the way people tune in to their favorite programs has. Just 20 years ago, the patent for the first Internet-connected TV was filed in France. This year, more than 110 million U.S. adults watch a digital program using a connected TV. "Over the span of just 20 years, the experience of watching TV and the business of advertising on TV have changed significantly," Videology CEO Scott Ferber said. "This year,

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Larry King Has Done Over 60,000 Interviews, but This Is the One He Really Wants

October 2, 2014  |  Media Week  |  No Comments

Larry King's career stretches back nearly six decades, ranging from his early days as a radio broadcaster in Florida to 25 years at the helm of Larry King Live on CNN. He interviewed a staggering 60,000 people before retiring in 2010. But that retirement would be short lived.

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FCC Wants Some Online Providers to be Treated as Cable Operators

September 30, 2014  |  Variety  |  No Comments

The FCC is drawing up rules that would ensure that certain online video providers would be treated the same as cable and satellite operators, a move that could open up the multichannel marketplace to a whole new source of competition, an FCC official said on Monday. Such a move would give the burgeoning sector of... Read more

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This Is How the NFL Is Getting Butts Back in the Bleachers

August 26, 2014  |  Media Week  |  No Comments

Atlanta Falcons CMO Jim Smith is rewarding loyal season ticket holders with the kind of stadium “memories” they can’t get from watching on TV at home. For the second year, Smith is offering season-long fans game-day “experiences” such as a visit from team cheerleaders to their seat. Or a spot on the field during player introductions at the Georgia Dome. Illustration: Kyle Fewell It’s not like some drunk up in the nosebleed seats can simply request a cheerleader like he’s ordering a beer. Using the free Experience app , season ticket holders must redeem “memory points” on the Thursday before a home game. Security guards are on hand just in case—but are rarely needed. “We never put our cheerleaders in danger. That sensational crap is so unfair to the cheerleaders—and the fans who request it,” says Smith, who adds that most of the visits are ordered by parents for their cheerleader daughters. “It’s truly about an experience that a parent, or a bunch of friends, want to have.” So goes the NFL’s marketing game plan to get its fans off the couch—and back into stadiums. High ticket prices, personal seat licenses (PSLs) and rowdy fans have led some die-hards to give up live games in favor of watching for free from home. The $10 billion league wants these couch potatoes back. And it wants season ticket holders—the lifeblood of the league—to keep coming, explains Brian Lafemina, the NFL’s svp of club business development. The league and its 32 franchises are pushing the marketing envelope to do it. The NFL is in some ways a victim of its own success and innovation. As its TV networks add more coverage, more camera angles and more replays, the gap between the at-home and in-stadium viewing experiences has grown wider. Throw in the two RedZone Channels (which whip viewers around to potential scoring plays) offered by the league and DirecTV, and it’s a wonder fantasy players and bettors ever leave the Barcalounger. “TV has fundamentally changed the way people watch our game—and that’s a great thing,” says Lafemina. “We have to do the same inside the stadium.

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NFL Scores a Touchdown With Female Fans

August 24, 2014  |  Media Week  |  No Comments

Pop quiz: What was the most watched TV event among women in 2014? It wasn’t the Academy Awards. Or the Grammys. Or the season finale of The Real Housewives of Beverly Hills. It was Super Bowl XLVIII, watched by an average of 44.9 million women. Overall, they make up 46 percent of all NFL fans, and an average 63 percent of women 12 and older identify as fans. Despite those numbers, the concept of the “female fan” is still relatively new—at least as far as marketers are concerned. But over the past few years, there’s been a distinct change in the way those women are being spoken to by brands. Gone are the days of “ pink it and shrink it ”; now, women are being treated like the valuable untapped market that they are. “About five years ago, we did an inventory of all our offerings [for women],” said the NFL’s director of apparel Rhiannon Madden. “We had a growing female fanbase who were just as avid as the male fans, but we weren’t giving them the best outlet to express their fandom.” The NFL worked to create more sophisticated offerings for women, like vintage-inspired tees and apparel, more plus-size and juniors apparel, and a full line of women’s-size jerseys. Today, of the 200-plus New York Giants women’s T-shirts available on , only about 10 are pink—and many of those support breast cancer awareness. Women’s media is also stepping up its game. Marie Claire has been one of the strongest supporters of female NFL fans . Last year, the magazine debuted a 16-page section titled “The Ultimate Fangirl’s Guide to Football,” copies of which were distributed in the style lounges of stadiums

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Key & Peele Still Pumped About ‘Liam Neesons’ Ad

July 28, 2014  |  Media Week  |  No Comments

Jokesters Keegan-Michael Key and Jordan Peele —best known for their Comedy Central sketch comedy show Key & Peele —have created several hilarious, over-the-top characters, including super enthusiastic action movie fans The Valets. Adweek responsive video player used on /video. In February, the Valets turned their attention to airplane thriller Non-Stop, creating a clever native ad that has gone viral gold, generating more than 1.9 million views on YouTube. "We probably wouldn't be throwing the Valets at essentially a promotional opportunity, except for the fact they got 'Liam Neesons' to do it," Peele said during a Comic-Con event, referencing the duo's mispronunciation of the actor's name. "Also, Non-Stop ended up being a cool movie." "(Liam Neeson) came around the corner with his saucer and his tea cup, and I thought ‘This is going to be a great day!’” Key added. Taking full advantage that they got the Irish actor to star in the ad, Key and Peele reenact several key scenes from the movie's trailer in front of Neeson.

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Comic-Con: ‘Batman v. Superman’ Beats ‘Avengers: Age of Ultron’ with Online Chatter

July 27, 2014  |  Variety  |  No Comments

DC bested Marvel at Comic-Con with its film presentation Saturday — at least when it came to early online buzz. The first look at Warner Bros. and DC’s “Batman v. Superman: Dawn of Justice” edged out Marvel’s “The Avengers: Age of Ultron,” generating 112,108 overall mentions and 8,356 intent-to-view mentions, or 7%, according to research... Read more

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