Posts Tagged ‘online’

Videology Breaks Down How Millennials Consume TV

June 6, 2014  |  Media Week  |  No Comments

Today's millennial viewer spent more time on digital media than watching TV last year, according to a new infographic by programmatic video advertising platform Videology, with 34 percent admitting to tuning into more online video than broadcasted shows.

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Los Bragas, Neymar Jr. Explore Online Off-Field Soccer Realm

June 2, 2014  |  Variety  |  No Comments

MADRID — Los Bragas, run by actress-producer-turned-director Alice Braga (“Elysium,” “I Am Legend,” “City of God”) and writer-director Felipe Braga (“Trash,” “Latitudes”), is seeking international broadcast TV outlets for “A Vida Fora dos Campos,” an intimate web/TV portrait of Brazilian soccer player Neymar da Silva Santos Jr. which marks Alice Braga’s directorial debut. As the... Read more

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Jake Tapper Leaps From the D.C. Beat to the Anchor’s Chair

May 26, 2014  |  Media Week  |  No Comments

Specs Who Jake Tapper New gig Anchor, chief Washington, D.C., correspondent, CNN Old gig Senior national political correspondent, ABC News Twitter @jaketapper Age 45 I know being a beat reporter is a lot of fun—do you miss any of that now that you’re an anchor? Well, you get to do the big interviews, which is fun—that’s a big bonus of being an anchor. You also get to control what you’re covering. And there might be something I want to cover—someone who isn’t a big name, necessarily, whom I really want to cover, and I can. So what does your mandate look like now that you’re in charge? What’s your focus

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For Soothing Relief, Dr. Oz Loves iPad Apps

May 23, 2014  |  Media Week  |  No Comments

Specs Who Dr. Mehmet Oz Age 53 Accomplishments Cardiac surgeon and professor at Columbia University; host of The Dr. Oz Show ; author; founder of Dr. Oz The Good Life magazine (May/June issue is on newsstands now) Base New York What’s the first information you consume in the morning? Whether my wife’s happy with me or not! I read her smile first. Where do you get your news? I read two papers—The New York Times and the Post—on my iPad. You recently launched your own magazine, The Good Life . What other magazines do you read? I always look at Oprah’s magazine . I think it’s very well done. And I read Time magazine. I do both of those on my iPad. I have an app called Next Issue that has every magazine. The other thing that I read is a magazine called The Week. It’s actually my favorite place of all to get information. I like the fact that it presents both sides of the polemic and covers a wide range of topics. What are your go-to social media platforms? Twitter’s usually number one. I find Pinterest valuable because it’s quick; I usually use it for recipes.

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Viewing Habits Show Traditional TV Networks Still Reign Supreme

April 30, 2014  |  Media Week  |  No Comments

Especially among younger viewers, use and awareness of digital streaming companies is growing to rival that of traditional TV networks. However, television currently remains the top medium by which to consume programming.

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Marketers Must Embrace the Transition Into the Post-Television World

April 28, 2014  |  Media Week  |  No Comments

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Media Storm Signs Eyeview as Exclusive Partner

April 22, 2014  |  Media Week  |  No Comments

Independent media agency Media Storm had made a deal with Eyeview to further personalize its video offerings. Charlie Fiordalis, managing director of digital at Media Storm, said that one of the most difficult problems with online video ads is targeting the campaign to reflect viewer location. Eyeview focuses on these location-based techniques and deciphers not only where the person is, but local trends and the user's audience demographic. Last year, the companies had worked together on about 20 video advertising campaigns—including DaVinci’s Demons, Teen Wolf and Rectify—that included a call to action. These included tune-in requests specifying which channel you’d need to watch in your city. “People in New York see a totally different video that people in L.A. That hits a lot of the core challenges we have for tune-in,” Fiordalis explained. Now, Eyeview’s technology will only be used in conjunction with Media Storm's offerings as part of an end-to-end solution for publisher needs. Other optimizations can include the local time the channel is on and which theaters the movie is playing in. Clients that will benefit from this partnership include Starz , FX , CMT, Al Jazeera , Food Network and MTV . "Media Storm is a great partner not only because they’re a market leader with very top tier tune-in customers, but because our companies are both focused on leading 1-to-1 video and marketing,” said Tal Risenfeld, Eyeview's vp of sales. Fiordalis hopes that within a year, the online video targeting technology can be used in television ad campaigns. “We can use the same creative on television,” he said. “It’s going to move into that and serve across and optimize across all screens at once."

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Tribeca Film Fest Names Vine #6SecFilms Winners

April 16, 2014  |  Media Week  |  No Comments

If you blink, you may miss the majority of the content in

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MSNBC Airing 15-Second Daily News Video

April 14, 2014  |  Media Week  |  No Comments

Now you have no excuse to not have time for the news. MSNBC announced they will be airing 15-second pieces produced by Now This News as part of a series called 15 Seconds to Truth. “MSNBC viewers want honest and informed perspectives that explore the often overlooked angles of important stories,” Phil Griffin, president of MSNBC, said in a statement. “With this new series, we aim to continue delivering that unique vantage point in a visually gripping way, on-air and on mobile and social platforms.” One story will be featured daily, mostly focused on topics that may appeal to a younger audience. It will be used as a bumper in or out of commercial breaks, and the videos will also be shared on both companies various social channels. For example, the inaugural clip on Monday used its time to explain a little more about

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CNNx Promises It’s a New Way to Watch News

April 10, 2014  |  Media Week  |  No Comments

CNN embraced the digital component of its news service on Thursday when it announced CNNx, a new way to watch the network's programming. The app allows users to scroll through a rundown of the past 24 hours of programing on the network, and select what they want to watch with a tap of their fingertips. Viewers will be able to catch up on what they missed or see what’s up next on the docket. “CNNx is a really revolutionary advancement, and allows the consumer to be the producer. It allows the consumer to be able to enhance what they are watching and decide when they want to watch, when they want to watch it,” CNN Worldwide president Jeff Zucker told Adweek. Each news topic will contain the original newscast and additional digital content created just for CNNx consumers.

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