Posts Tagged ‘online’

Twitch, HBO Partner to Promote ‘Silicon Valley’

April 3, 2015  |  Media Week  |  No Comments

Silicon Valley is hoping it can get tech and video game nerds to unite, with a little help from streaming video platform Twitch . To promote the second season of the HBO comedy series—which will debut on April 12— the stars of Silicon Valley will livestream a Q&A for the Twitch community and debut an exclusive clip from an upcoming episode. (And, of course, they'll be playing video games with Twitch's live programming director and host Jon Carnage during the program.) To introduce new viewers to the series and jog the memory of fans, the platform will also livestream the show's pilot episode, marking the first time a network has done so on the platform. "There is an authentic connection between Silicon Valley and the Twitch audience, and this unique event is a great way to build upon that," Sabrina Caluori, HBO vice president, digital and social media, said in a release. "Twitch offers a unique opportunity to provide exclusive content and a highly social experience to this influential community." The idea of Silicon Valley coming to Twitch isn't that far of a stretch, considering actor Thomas Middleditch (who plays main star Richard Hendricks on the show) already is a streamer on the site. But, more importantly, it shows that Twitch can be used for different marketing techniques besides traditional pre-roll and banner ads. And it highlights its livestreaming capabilities, which have garnered buzz thanks to the releases of Periscope and Meerkat . More than 1.5 million broadcasters use Twitch to share content, and it gets over 100 million unique viewers a month. The platform recently made headlines when Amazon purchased it

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How Are TV Networks Just Like Kimmy Schmidt?

March 24, 2015  |  Media Week  |  No Comments

The television networks are kind of like the main character in Tina Fey's new sitcom

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Yoga Is Replacing Coffee Chats and Happy Hours as the SXSW Meetup of Choice

March 12, 2015  |  Media Week  |  No Comments

Forget a quick caffeinated meeting with your potential clients. This year more than ever, many brands are introducing themselves to South by Southwest Interactive attendees by way of yoga. "Yoga asks the right questions," YouTube yoga guru Adriene Mishler explained via email. '"What do you need?'" and "'How are we going to nurture that?'" Whether you need a pick me up, a spiritual connect, to burn some steam, to stretch, to strengthen, to laugh, to dance, to be still – yoga has your back."' Mishler will be leading a South by Southwest Stretch at Practice Yoga Austin this Sunday on behalf of her a multi-channel network, Kin Community. But it definitely won't be the only branded opportunity for bridge poses and downward-facing dogs.

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Hot Tub Time Machine Star Says Tweeting Is Like Drunk-Texting America

February 16, 2015  |  Media Week  |  No Comments

Specs Who Clark Duke Age 29 Claim to Fame

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Pirate Bay Back Online Less Than Two Months After Going Dark

January 31, 2015  |  Variety  |  No Comments

Notorious piracy site The Pirate Bay has come back online, seven weeks after Swedish law enforcement officials shut it down and seized the group’s previous servers in a Dec. 9 raid. The Internet address of the relaunched piratebay.se site traces back to a service provider based in Moldova. According to the website’s listing of recent... Read more

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These Films, Books and TV Shows Ruled Tumblr’s Sponsored Entertainment Posts in 2014

December 17, 2014  |  Media Week  |  No Comments

It's the end of the year, and Tumblr is recapping its top branded entertainment posts of 2014. With the average desktop user spending 14 minutes per visit in October, according to comScore, it's clear why leading entertainment companies are advertising on the Yahoo-owned microblogging site.

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Winners of Adweek’s 2014 Hot List Are Revealed

December 8, 2014  |  Media Week  |  No Comments

What a year in media. Prime-time's drama queen Shonda Rhimes—plus literally anything HBO did—kept us from cutting the cord. Netflix, Instagram and Minecraft continued to dominate our digital lives, while apps like Uber, Tinder and Kik achieved must-have status. Jack Ma—who led his e-commerce behemoth, China's Alibaba, to a $25 billion IPO—earned his place as our Media Visionary for 2014. Print, yet again, proved that it is as relevant as ever, with a nearly 150-year-old magazine, fashion icon Harper’s Bazaar, trucking out its fattest issue ever and earning the title Magazine of the Year. This, as the inescapable Kim Kardashian broke the Internet not once but twice after appearing on the covers of Vogue, then Paper.

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Sony Bosses’ Alleged Salaries Leak Online Amid Hacking Fallout

December 2, 2014  |  Variety  |  No Comments

A spreadsheet listing the alleged salaries of 17 top paid executives of Sony Pictures Entertainment was leaked and portions were published on Monday on the website Fusion, in the latest fallout from a hacking attack last week that is now being investigated by the FBI. Among those listed were studio leaders Michael Lynton, CEO of SPE, and... Read more

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‘Homesman’ Online Leak Unlikely to Impact Sales

November 17, 2014  |  Variety  |  No Comments

Illegal copies of “The Homesman” have been circulating across the Internet since September, but the studios behind the Western think that piracy won’t ruin the film’s chances at the box office. “I seriously doubt there was an effect on ‘The Homesman,’” wrote Howard Cohen, president of Roadside Attractions, in an email. “The audience is significantly... Read more

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The Academy Is Ready for Its Closeup

November 17, 2014  |  Media Week  |  No Comments

Mickey Mouse, Ronald McDonald, the Geico gecko, Mr. Clean—brand icons so embedded in the global mind-set that babies can recognize them before they can even speak. And then there’s Oscar, that distinguished little gold man honoring achievement in film, presented by the Academy of Motion Picture Arts and Sciences since 1929. So why would the Academy, of all things, find it necessary to undertake a consumer- facing marketing and branding overhaul? Surely no member-based organization (with the possible exception of the United Nations) gets more exposure than the Academy. The annual Oscar ceremony endures as one of the most popular televised events in the world and that rare thing for advertisers: a chance to reach tens of millions of people in one shot. And yet, the nearly 7,000-member Academy has remained a largely inscrutable body, steeped in secrecy much like those sealed envelopes it’s famous for—and it’s been a mystery not only to the public at large but even within the Hollywood community. As Craig Zadan—a producer of the Academy Awards show who has belonged to the organization since 1991, and producer of films like Chicago and Hairspray—says, “All those years, I didn’t know anything about the Academy other than the Oscars—and I was a member.” The Costume Exhibit, Presented in association with the Victoria and Albert Museum in London, the show features more than 150 pieces from films like Shakespeare in Love, The Wizard of Oz and Star Wars.

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