Posts Tagged ‘online’

Media Storm Signs Eyeview as Exclusive Partner

April 22, 2014  |  Media Week  |  No Comments

Independent media agency Media Storm had made a deal with Eyeview to further personalize its video offerings. Charlie Fiordalis, managing director of digital at Media Storm, said that one of the most difficult problems with online video ads is targeting the campaign to reflect viewer location. Eyeview focuses on these location-based techniques and deciphers not only where the person is, but local trends and the user's audience demographic. Last year, the companies had worked together on about 20 video advertising campaigns—including DaVinci’s Demons, Teen Wolf and Rectify—that included a call to action. These included tune-in requests specifying which channel you’d need to watch in your city. “People in New York see a totally different video that people in L.A. That hits a lot of the core challenges we have for tune-in,” Fiordalis explained. Now, Eyeview’s technology will only be used in conjunction with Media Storm's offerings as part of an end-to-end solution for publisher needs. Other optimizations can include the local time the channel is on and which theaters the movie is playing in. Clients that will benefit from this partnership include Starz , FX , CMT, Al Jazeera , Food Network and MTV . "Media Storm is a great partner not only because they’re a market leader with very top tier tune-in customers, but because our companies are both focused on leading 1-to-1 video and marketing,” said Tal Risenfeld, Eyeview's vp of sales. Fiordalis hopes that within a year, the online video targeting technology can be used in television ad campaigns. “We can use the same creative on television,” he said. “It’s going to move into that and serve across and optimize across all screens at once."

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Tribeca Film Fest Names Vine #6SecFilms Winners

April 16, 2014  |  Media Week  |  No Comments

If you blink, you may miss the majority of the content in

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MSNBC Airing 15-Second Daily News Video

April 14, 2014  |  Media Week  |  No Comments

Now you have no excuse to not have time for the news. MSNBC announced they will be airing 15-second pieces produced by Now This News as part of a series called 15 Seconds to Truth. “MSNBC viewers want honest and informed perspectives that explore the often overlooked angles of important stories,” Phil Griffin, president of MSNBC, said in a statement. “With this new series, we aim to continue delivering that unique vantage point in a visually gripping way, on-air and on mobile and social platforms.” One story will be featured daily, mostly focused on topics that may appeal to a younger audience. It will be used as a bumper in or out of commercial breaks, and the videos will also be shared on both companies various social channels. For example, the inaugural clip on Monday used its time to explain a little more about

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CNNx Promises It’s a New Way to Watch News

April 10, 2014  |  Media Week  |  No Comments

CNN embraced the digital component of its news service on Thursday when it announced CNNx, a new way to watch the network's programming. The app allows users to scroll through a rundown of the past 24 hours of programing on the network, and select what they want to watch with a tap of their fingertips. Viewers will be able to catch up on what they missed or see what’s up next on the docket. “CNNx is a really revolutionary advancement, and allows the consumer to be the producer. It allows the consumer to be able to enhance what they are watching and decide when they want to watch, when they want to watch it,” CNN Worldwide president Jeff Zucker told Adweek. Each news topic will contain the original newscast and additional digital content created just for CNNx consumers.

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Whoopi Goldberg Has Limits on Where She Takes Her Smartphone Calls

April 4, 2014  |  Media Week  |  No Comments

Specs Who Whoopi Goldberg Age 58 Accomplishments Oscar, Grammy, Emmy and Tony award-winning actress; co-host of ABC’s The View; star of the Lifetime original movie A Day Late and a Dollar Short (premieres Saturday, April 19 at 8 p.m.) Base New York What’s the first information you consume in the morning? The first information I consume in the morning is, “Who do I need to respond to?” and then the news. I turn everything off at 7 o’clock [p.m.], so I don’t answer any emails until the morning. People get really insane with the emails—if you really need me, call me, but don’t email me 50 times and then expect that I’m going to respond instantaneously. I don’t take my gadgets into the bathroom with me! You know how many people do that? And you’re talking to them and then you hear a flush in the background and it’s like, “Wow! I don’t think I needed to know that!” How do you get your news briefings for The View? We all bring stuff that we found or thought of, and [the producers] also give us a packet. The five of us sit together and whittle it down. We don’t talk about everything to death in the makeup room, but everybody has their point of view. And then we start taping, and it’s all ad-lib, baby! You’re on Twitter—what are your other go-to social media platforms?

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Tribune Digital Ventures Acquires TV by the Numbers

April 3, 2014  |  Media Week  |  No Comments

Tribune Digital Ventures bought ratings resource TV by the Numbers for an undisclosed sum and hopes to parlay its information into additional revenue streams.

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Former TV News Stars Are Finding a Second Life Online

March 31, 2014  |  Media Week  |  No Comments

Far from hearing crickets after streaming into the Internet abyss, former TV news talent are unearthing a flourishing market online. In mid-March, Katie Couric interviewed former New York Mayor Michael Bloomberg, the former CBS Evening News anchor’s first assignment as global news anchor for Yahoo . And Cenk Uygur’s The Young Turks Network last week introduced a 30-minute version of its live YouTube newscast and a weekly entertainment program called Pop Trigger on Hulu and Hulu Plus. It’s the first deal the liberal-leaning outfit inked since being canceled by Current TV after its sale to Al Jazeera last summer . Its new digital home is prime turf for TYT’s 18-34 demo. “Our flagship show is already bigger online,” Uygur said. “Why would I need to go back into the format where I would get less views?” Online news outlets know that longevity and shareability beat breaking news. That can include stretching a viral video into an entire segment. “It’s not just who watches that night—it’s have you created a show or a good segment that people are going to watch over time?” said Jon Housman, CEO of Ora.TV, the home of Larry King Now. An added benefit: It is ridiculously cheap to produce, as Forrester Research vp James McQuivey pointed out. While TV news operations sweat cash sending reporters to Afghanistan, Web news sites can do video chats with interviewees for a fraction of the cost. Their success online doesn’t mean that if given the chance, online news anchors wouldn’t come crawling back to television. Even as he promises to never abandon his online followers, even Uygur isn’t fully closing the book on cable

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Allstate’s Marketing Boss Talks Up ‘March Mayhem’

March 25, 2014  |  Media Week  |  No Comments

From the now-ubiquitous Good Hands field goal net program to the increasingly chaotic pratfalls of anarchic pitchman Dean Winters, Allstate’s Pam Hollander, senior director of integrated marketing communications, has developed some of the most highly visible marketing activations in sports. On the first big day of the NCAA Men’s Division I Basketball Championship , the Syracuse alum plots out the Xs and Os of the insurance giant’s busy March. This is Allstate’s third year as an NCAA corporate partner. What kind of activations can we expect to see from you in and around March Madness ? Things are going to evolve with our “March Mayhem” positioning, let’s put it that way. Consumers can expect to hear from Mayhem, especially on this, the day of all days, when the inevitable bracket busting begins. So it’s a full-court press on the TV front?

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Robert Rodriguez Has a Prime Outlet for His Guilty Pleasures

March 21, 2014  |  Media Week  |  No Comments

Specs Who Robert Rodriguez Age 45 Accomplishments Filmmaker (From Dusk Till Dawn, Spy Kids and the upcoming Sin City: A Dame to Kill For); founder/chairman of El Rey network ; creator of From Dusk Till Dawn: The Series (Tuesdays 9/8c) Base Austin, Texas What’s the first information you consume in the morning? The first thing I do when I wake up is I check my to-do list. As far as outside-world stuff, I try not to look at any of that until midday or later. Sometimes I’ll check Deadline and Ain’t It Cool and Indiewire for entertainment stuff. I saw that you just did a Reddit Ask Me Anything. How did that go? It was great! I got some really good questions.

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Trophy Wife Star Albert Tsai Spends His Free Time Reading Harry Potter Books

March 17, 2014  |  Media Week  |  No Comments

Specs Who Albert Tsai Age 9 Accomplishments Stars as Bert on ABC’s Trophy Wife (Tuesdays at 9:30/8:30c) Base Los Angeles I’ve read that you take all of your classes online. What’s that like? Yeah, I’m homeschooled. When I’m on set, there’s a studio teacher who helps me with my work. I like it, but I’m not that used to staring at a computer all day for school. What are your favorite subjects? My favorite subjects are history, geography and science. My school only does California history, so we’ve learned about the Gold Rush and Spanish colonization. Other than school stuff, what do you use your computer for? There’s this website I like called BrainPOP . It has a lot of educational videos, and there are different games based on the videos. I also like to watch the Disney Channel on YouTube.

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