Posts Tagged ‘online’

Key & Peele Still Pumped About ‘Liam Neesons’ Ad

July 28, 2014  |  Media Week  |  No Comments

Jokesters Keegan-Michael Key and Jordan Peele —best known for their Comedy Central sketch comedy show Key & Peele —have created several hilarious, over-the-top characters, including super enthusiastic action movie fans The Valets. Adweek responsive video player used on /video. In February, the Valets turned their attention to airplane thriller Non-Stop, creating a clever native ad that has gone viral gold, generating more than 1.9 million views on YouTube. "We probably wouldn't be throwing the Valets at essentially a promotional opportunity, except for the fact they got 'Liam Neesons' to do it," Peele said during a Comic-Con event, referencing the duo's mispronunciation of the actor's name. "Also, Non-Stop ended up being a cool movie." "(Liam Neeson) came around the corner with his saucer and his tea cup, and I thought ‘This is going to be a great day!’” Key added. Taking full advantage that they got the Irish actor to star in the ad, Key and Peele reenact several key scenes from the movie's trailer in front of Neeson.

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Comic-Con: ‘Batman v. Superman’ Beats ‘Avengers: Age of Ultron’ with Online Chatter

July 27, 2014  |  Variety  |  No Comments

DC bested Marvel at Comic-Con with its film presentation Saturday — at least when it came to early online buzz. The first look at Warner Bros. and DC’s “Batman v. Superman: Dawn of Justice” edged out Marvel’s “The Avengers: Age of Ultron,” generating 112,108 overall mentions and 8,356 intent-to-view mentions, or 7%, according to research... Read more

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How CNN and Cisco Made A Web Series About Progressive Cities

July 18, 2014  |  Media Week  |  No Comments

During

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How CNN Made a Cisco-Sponsored Web Series About Progressive Cities

July 18, 2014  |  Media Week  |  No Comments

During

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NBCU Appoints CFO for E! and Esquire Network

June 30, 2014  |  Media Week  |  No Comments

NBCUniversal announced today that it has appointed Donald C. "D.C." Storm II as CFO of E! and Esquire Network. Formerly the vp of financial planning and analysis at NBCU Corporate, Storm will assume the new position immediately. Storm, who is based in Los Angeles, will report to E! President Suzanne Kolb and Esquire chief Adam Stotsky. His role

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Netflix Looking To Pursue More Native Advertising

June 16, 2014  |  Media Week  |  No Comments

Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates , tied to the hit series Orange Is the New Black .

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Reports: Vice May Sell Major Stake to Time Warner

June 10, 2014  |  Media Week  |  No Comments

Vice could be suiting up

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Videology Breaks Down How Millennials Consume TV

June 6, 2014  |  Media Week  |  No Comments

Today's millennial viewer spent more time on digital media than watching TV last year, according to a new infographic by programmatic video advertising platform Videology, with 34 percent admitting to tuning into more online video than broadcasted shows.

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Los Bragas, Neymar Jr. Explore Online Off-Field Soccer Realm

June 2, 2014  |  Variety  |  No Comments

MADRID — Los Bragas, run by actress-producer-turned-director Alice Braga (“Elysium,” “I Am Legend,” “City of God”) and writer-director Felipe Braga (“Trash,” “Latitudes”), is seeking international broadcast TV outlets for “A Vida Fora dos Campos,” an intimate web/TV portrait of Brazilian soccer player Neymar da Silva Santos Jr. which marks Alice Braga’s directorial debut. As the... Read more

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